Vegan Fast Food Market Outlook from 2024 to 2034

Veganism has reached its all-time high peak in 2023, and this trend shows no signs of declining. On the other hand, the consumption of fast food is skyrocketing. Together, these factors are set to propel the vegan fast food market to progress at a CAGR of 4.1% through 2034.

The market is anticipated to soar from its present value of US$ 18,943.20 million in 2024 to a staggering US$ 28,198.30 million by 2034, relying on the noticeable switch from animal- to plant-based food.

Investment Opportunities in the Vegan Fast Food Market

  • By focusing on investing in and providing quality ingredients, manufacturers can gain maximum market share in the coming years. As consumers become more health-conscious, they start preferring ingredients sourced from natural sources that are nutritionally complete and essential for the body. Thus, manufacturers can include these ingredients in their food to attract health-conscious individuals during the forecast period.
  • Offering a variety of product lines is anticipated to emerge as a key investment opportunity for vegan fast-food producers in the projected period. Products such as burgers, wraps, pizzas, and other items are gaining popularity currently. Introducing different vegan options in the market is going to prove highly beneficial. Also, food producers can emphasize the sustainability standards of their products by using environmentally friendly packaging or implementing sustainable production practices.
Attributes Details
Market Size, 2024 US$ 18,943.20 million
Market Size, 2034 US$ 28,198.30 million
Value CAGR (2024 to 2034) 4.1%

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Some Challenges for the Vegan Fast Food Market

  • Low nutritional content could hamper market growth in the coming years. Nutrient deficits, such as a lack of protein content, have also been linked to the vegan diet. As a result of not getting enough protein, vegans may face a variety of health problems.
  • The high price of vegan fast food poses a significant barrier to the market. Due to raw material price fluctuations, processing vegan fast food can be expensive at times. Furthermore, the low prices of alternatives such as animal-derived products, which appeal to flexitarian individuals, are anticipated to hinder market growth during the projected period.

Category Wise Insights

The Dairy Alternatives Segment is Dominating the Market by Product Type

Attributes Details
Product Type Dairy Alternatives
Market share in 2024 33.2%

Demand for higher nutritional value products and the popularity of plant-based diets, along with the high demand for products like cheese, are leading the segment's growth. Communities such as celebrities, athletes, and the vegan population are increasingly preferring dairy alternatives to maintain their health while meeting nutritional requirements.

The versatility of plant-based dairy alternatives such as almond milk, soy milk, coconut milk, oat milk, hemp milk, and cashew milk can be used in a wide range of dishes. McDonald's French fries contain hydrolyzed milk as a starting ingredient. Market players can use these milks for fries to meet vegan consumer demand.

The Takeout Segment is dominating the Market by End Use

Attributes Details
End Use Takeout
Market Share in 2024 45.3%

Demand for quick and easy meal options is driving up the segment’s growth in the current period. With a busy lifestyle and busy schedules, individuals are preferring the takeout options. Also, the takeout segment is attracting a wider consumer base due to its variety of tasty options offerings in a jiffy.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Country wise insights

Countries CAGR from 2024 to 2034
United States 3.5%
China 3.0%
Germany 4.7%
Japan 2.5%
India 6.9%

Trend toward a Plant-based Diet is On the Rise in the United States

The CAGR of the market in the United States for the forecast period is anticipated to be 3.5%. Some of the factors influencing the growth of the market in the country are:

  • The trend toward a plant-based diet is on the rise due to health, environmental, and ethical reasons. The growing awareness of the environment and animal welfare has led to an outpouring in demand for vegan food choices. Fast food chains such as Starbucks, KFC, Burger King, and McDonald's are presenting vegan menus to cater to changing consumer partiality.
  • Food tech startups in the United States are making vegan fast food more accessible and cost-effective, bridging the gap between traditional fast food and vegan options. This is anticipated to lead to the expansion of the vegan market.

Manufacturers are Actively Investing in Research and Development to Formulate New Products in China

The market in China is expected to register a CAGR of 3.0% through 2034. Some of the factors responsible for the growth of the market are:

  • China’s government encourages reducing meat consumption, presenting opportunities for foreign brands to introduce vegan fast food products in the country.
  • Manufacturers are actively investing in research and development to formulate new products that are beneficial for health. They are also developing alternative options to traditional products, such as vegan dairy products, vegan meat, and others, which expand the market growth rate in China.

Germany's Green Food Rebellion, Specifically Its Focus on Vegan Fast Food and Sustainability

The market in Germany is expected to progress at a CAGR of 4.7% for the forecast period. Some factors influencing the development are:

  • Individuals in Germany are trying to reduce animal-based food consumption by replacing it with multiple alternatives, and market players are providing options by manufacturing vegan and plant-based foods.
  • In Germany, consumers deviously adopt flexitarian and vegetarian diet concepts. Therefore, companies such as Burger King have made significant strides by offering a variety of vegan food products. Companies are also manufacturing and offering recyclable packaging materials with food to contribute to environmental sustainability.

Japan's Culinary Advancement, With Vegan Ramen and Sushi Taking Center Stage

The market in Japan is expected to progress at a CAGR of 2.5% throughout the forecast period. Some factors influencing the progress are:

  • Japan’s rich culinary heritage allows for the creation of multiple variations in the vegetarian food market to manufacture culturally relevant options. The iconic Japanese dish ramen and sushi is presented in vegan versions that cater to diverse tastes.
  • Fast-food outlets are experimenting with food options to gain consumer attraction to the vegan diet, which is probable to impact the vegan market growth.

India Highlights the Use of Plant-based Ingredients to Fuel Vegan Fast Food Consumption

The market in India is expected to progress at a CAGR of 6.9%. Some factors influencing the demand are:

  • In India, changing diet patterns and the demand for sustainable choices are expanding the vegan fast food market.
  • Local and global brands are introducing innovative products. For instance, Piperleaf has introduced India's first plant-based milk chocolate and a plant-based egg alternative, aiming to make plant-based meals more accessible to everyone. This helps to increase the production of vegan food and meet the growing demand in the vegan fast food market.

Competitive Landscape

Taco Bell, Chipotle, Jamba Juice, and Starbucks are just a few of the multinational fast-food chains that are likely to play key roles in the growth of the plant-based fast-food sector. Fast food chains that serve vegetarian burgers, sausages, and milk are influencing consumer tastes toward plant-based fast food. FMI predicts that demand for vegan fast food will increase over the coming years.

The rise in concerns about animal cruelty and the need for nutritional food among consumers has increased the demand for various vegan fast food options, which are already available in meat and dairy-based options. This has further intensified the competition in the market.

Recent Development

  • In 2024, Burger King Germany introduced a range of plant-based meals that are priced lower than their meat-based counterparts. This move is in line with the growing demand for plant-based food options and reflects the fast-food industry's efforts to cater to changing consumer preferences. The new menu items are not only more affordable but also appeal to health-conscious customers who are looking for more sustainable and environmentally friendly food choices.
  • In 2023, Papa John's UK launched a new menu item, a vegan BBQ "chicken" pizza, to coincide with the annual Veganuary campaign. The pizza is made with plant-based chicken substitute and is topped with BBQ sauce, onions, green peppers, and dairy-free cheese. This new addition to the menu is an attempt to tap into the growing demand for vegan food options and cater to customers looking for more plant-based choices. Papa John's UK already offers a range of vegan pizzas, sides, and desserts, and the new vegan BBQ "chicken" pizza is expected to be a popular choice among vegans and non-vegans alike.
  • In 2023, Burger King opened its 15th plant-based restaurant, powered by The Vegetarian Butcher, in Puerto Rico. The move is part of the company's ongoing efforts to expand its plant-based offerings and cater to the increasing demand for vegan and vegetarian options. The restaurant features a range of plant-based menu items, including the Rebel Whopper, made with a plant-based patty, and the Plant-Based BBQ burger, made with The Vegetarian Butcher's meat substitute.

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Key Coverage in the Vegan Fast Food Market

  • Plant-based Food Market Report
  • Vegan Cuisine Industry Trends Analysis
  • Fast Food Industry Assessment
  • Vegan Pizza Market Overview
  • Vegan Food Pricing Outlook

Global Vegan Fast Food Market Report Scope

Attribute Details
Estimated Market Size (2024) US$ 18,943.20 million
Projected Market Size (2034) US$ 28,198.30 million
Anticipated Growth Rate (2024 to 2034) 4.1%
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Market Analysis US$ million or billion for Value and Units for Volume
Key Regions Covered North America, Latin America, Europe, Middle East & Africa (MEA), East Asia, South Asia and Oceania
Key Countries Covered United States, Canada, Brazil, Mexico, Germany, Spain, Italy, France, United Kingdom, Russia, China, India, Australia & New Zealand, GCC Countries, and South Africa
Key Segments Covered By Product Type, By End User
Key Companies Profiled
  • McDonald's Corporation
  • KFC Corporation
  • Subway
  • Taco Bell
  • Burger King Corporation
  • Domino's Pizza, Inc.
  • Papa John's International, Inc.
  • Dunkin' Brands Group, Inc.
  • Chipotle Mexican Grill, Inc.
  • Pizza Hut, Inc. Goya
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Key Segments

By Product Type:

  • Dairy Alternatives
  • Meat Substitutes

By End User:

  • Takeout
  • Dine-in

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

Frequently Asked Questions

How will the Vegan Fast Food Adoption Progress in the United States?

The CAGR of the market in the United States from 2024 to 2034 is estimated to be 3.5%.

What is the Scope of the Vegan Fast Food Market?

The market is expected to develop at a CAGR of 4.1% from 2024 to 2034.

How Big is the Vegan Fast Food Market?

The vegan fast food market size is expected to be worth US$ 18,943.20 million in 2024.

How will the Vegan Fast Food Demand Progress in China?

The CAGR of the market in China from 2024 to 2034 is estimated to be 3.0%.

How Big Will the Vegan Fast Food Market Be by 2034?

The market is estimated to get as big as US$ 28,198.30 million by 2034.

What are the Segments of the Vegan Fast Food Market?

The market can be divided into the following segments: product type, end user, and region.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Manufacturer

            3.5.1.2. Mid-Level Participants (Traders)

            3.5.1.3. Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) & Volume (Unit Package) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit Package) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Unit Package) Analysis By Product Type, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Package) Analysis and Forecast By Product Type, 2024 to 2034

        5.3.1. Dairy Alternatives

        5.3.2. Meat Substitutes

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Product Type, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End-User

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Unit Package) Analysis By End-User, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit Package) Analysis and Forecast By End-User, 2024 to 2034

        6.3.1. Takeout

        6.3.2. Dine-in

    6.4. Y-o-Y Growth Trend Analysis By End-User, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By End-User, 2024 to 2034

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Unit Package) Analysis By Region, 2019 to 2023

    7.3. Current Market Size Value (US$ Million) & Volume (Unit Package) Analysis and Forecast By Region, 2024 to 2034

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Unit Package) Trend Analysis By Market Taxonomy, 2019 to 2023

    8.2. Market Size Value (US$ Million) & Volume (Unit Package) Forecast By Market Taxonomy, 2024 to 2034

        8.2.1. By Country

            8.2.1.1. USA

            8.2.1.2. Canada

        8.2.2. By Product Type

        8.2.3. By End-User

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Product Type

        8.3.3. By End-User

    8.4. Key Takeaways

9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Unit Package) Trend Analysis By Market Taxonomy, 2019 to 2023

    9.2. Market Size Value (US$ Million) & Volume (Unit Package) Forecast By Market Taxonomy, 2024 to 2034

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Product Type

        9.2.3. By End-User

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By End-User

    9.4. Key Takeaways

10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Unit Package) Trend Analysis By Market Taxonomy, 2019 to 2023

    10.2. Market Size Value (US$ Million) & Volume (Unit Package) Forecast By Market Taxonomy, 2024 to 2034

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. UK

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Product Type

        10.2.3. By End-User

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By End-User

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Unit Package) Trend Analysis By Market Taxonomy, 2019 to 2023

    11.2. Market Size Value (US$ Million) & Volume (Unit Package) Forecast By Market Taxonomy, 2024 to 2034

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Product Type

        11.2.3. By End-User

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By End-User

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Unit Package) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) & Volume (Unit Package) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Product Type

        12.2.3. By End-User

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By End-User

    12.4. Key Takeaways

13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Unit Package) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) & Volume (Unit Package) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Product Type

        13.2.3. By End-User

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By End-User

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Unit Package) Trend Analysis By Market Taxonomy, 2019 to 2023

    14.2. Market Size Value (US$ Million) & Volume (Unit Package) Forecast By Market Taxonomy, 2024 to 2034

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Product Type

        14.2.3. By End-User

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By End-User

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2023

            15.1.2.1. By Product Type

            15.1.2.2. By End-User

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2023

            15.2.2.1. By Product Type

            15.2.2.2. By End-User

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2023

            15.3.2.1. By Product Type

            15.3.2.2. By End-User

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2023

            15.4.2.1. By Product Type

            15.4.2.2. By End-User

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2023

            15.5.2.1. By Product Type

            15.5.2.2. By End-User

    15.6. UK

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2023

            15.6.2.1. By Product Type

            15.6.2.2. By End-User

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2023

            15.7.2.1. By Product Type

            15.7.2.2. By End-User

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2023

            15.8.2.1. By Product Type

            15.8.2.2. By End-User

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2023

            15.9.2.1. By Product Type

            15.9.2.2. By End-User

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2023

            15.10.2.1. By Product Type

            15.10.2.2. By End-User

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2023

            15.11.2.1. By Product Type

            15.11.2.2. By End-User

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2023

            15.12.2.1. By Product Type

            15.12.2.2. By End-User

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2023

            15.13.2.1. By Product Type

            15.13.2.2. By End-User

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2023

            15.14.2.1. By Product Type

            15.14.2.2. By End-User

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2023

            15.15.2.1. By Product Type

            15.15.2.2. By End-User

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2023

            15.16.2.1. By Product Type

            15.16.2.2. By End-User

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2023

            15.17.2.1. By Product Type

            15.17.2.2. By End-User

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2023

            15.18.2.1. By Product Type

            15.18.2.2. By End-User

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2023

            15.19.2.1. By Product Type

            15.19.2.2. By End-User

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2023

            15.20.2.1. By Product Type

            15.20.2.2. By End-User

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2023

            15.21.2.1. By Product Type

            15.21.2.2. By End-User

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2023

            15.22.2.1. By Product Type

            15.22.2.2. By End-User

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2023

            15.23.2.1. By Product Type

            15.23.2.2. By End-User

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Product Type

        16.3.3. By End-User

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Really Happy Chicken

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Vurger 

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Oowee

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Burgerme

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Veggie Grill

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Lord of the Fries

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. GoodDot

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Phil's Burger AB

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Greens and Grains

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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