Vegan Drink Mixes Market Outlook (2022 to 2032)

During the projected period (2022 to 2032), the global vegan drink mixes market is expected to grow at a CAGR of 6.1%. The market is projected to be valued at USD 12,145.5 Million in 2022 and reach a valuation of USD 21,956.8 Million by the end of 2032.

As the vegan movement continues to grow, so does the demand for vegan drink mixes. There are a wide variety of reasons why people are choosing to consume more vegan drinks, including health benefits and concerns about the environment. One of the main reasons for the increasing demand for vegan drink mixes is due to numerous health benefits associated with consuming these drinks.

Vegan drinks are often lower in calories and fat, as compared to their non-vegan counterparts. They also provide a variety of vitamins and minerals that are essential for maintaining good health. Another reason for the increasing demand for vegan drink mixes is rising environmental concerns. Production of animal-based products requires a lot of resources, including water and land. This can have a negative impact on the environment, especially as the world’s population continues to grow.

A vegan drink mix is a powder or syrup that can be added to water or another beverage to create a tasty, refreshing drink. There are many flavors and brands of vegan drink mixes available, so there’s sure to be one that a person would love.

Vegan drink mixes are a great way to add some flavor and variety to water or other beverages. They are also convenient and easy to carry on the go. Whether a person is looking for a fruity, refreshing option or something with a little more kick, there is a vegan drink mix out there for them.

In June 2021, for instance, Plant Veda, a Canada-based company founded by Indian-origin entrepreneurs, announced the launch of its first vegan cashew Lassi. It is made of 100% plant-based ingredients. The revolutionary product is a healthy combination of various ingredients that do not just taste delicious but is all-natural.

Similarly, in April 2020, Starbucks unveiled two vegan options under its ready-to-drink coffee range in United Kingdom supermarkets. Oat Vanilla Macchiato and Coconut Cocoa Cappuccino are the two new products that are joining Almond Iced Coffee in the firm’s in-store range.

In November 2021, Vegan Dukan, an online marketplace for sustainable and vegan products based in India, announced the launch of Ultx, its new vegan brand. With this new launch, the company is planning to unveil novel products that can help eliminate the gap in the Indian sustainability and vegan alternative market. Owing to the aforementioned industry developments, the global vegan drink mixes market is projected to surge at a steady pace in the next ten years.

Attributes Key Insights
Global Vegan Drink Mixes Market Estimated Size (2022E) USD 12,145.5 Million
Projected Market Valuation (2032F) USD 21,956.8 Million
Value-based CAGR (2022 to 2032) 6.1%

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2017 to 2021 Global Vegan Drink Mixes Market Outlook Compared to 2022 to 2032 Demand Forecast

The global vegan drink mixes market is set to be bright as more and more people are becoming interested in veganism. The market for vegan drink mixes is expected to grow significantly in the next ten years as various companies enter the market and offer more products. There are many reasons why people are choosing to go vegan, including health benefits, environmental concerns, and ethical considerations.

As the vegan movement continues to grow, the world can expect to see more products on the market that cater to this growing demographic. Vegan drink mixes offer a convenient way to get all of the nutrients a person needs without any animal products. They are also often lower in sugar and calories than their non-vegan counterparts. With so many benefits, it is no wonder that the demand for these products is on the rise.

Vegan Drink Mixes Market

Country-wise Insights

Why is the Demand for Vegan Drink Mixes Growing Rapidly in the USA?

Vegan Drinks to Gain Impetus in the USA with Rising Demand for Natural Ingredients

The number of Americans who identify themselves as vegans have increased significantly in recent years. This rise in terms of veganism has led to changes in the food and beverage industry, with more companies offering plant-based products.

The USA vegan drink mixes market is rapidly growing and changing. With more people choosing to consume plant-based beverages, there is a high demand for vegan drink mixes. There are a large number of factors that are shaping the USA vegan drink mixes market.

The increasing popularity of veganism is one of the most significant drivers of the USA market. Additionally, health consciousness and the desire for consuming natural ingredients are also playing a significant role in shaping the USA market.

How are India-based Vegan Drink Mixes Companies Progressing?

Easy Availability of Vegan Protein Drink Mixes in India to Fuel Sales by 2032

The India vegan drink mixes market is set to exhibit lucrative growth in the evaluation period. In 2022, sales of vegan drink mixes reached Rs 100 crore and are expected to grow at a compound annual growth rate (CAGR) of 5.4% through 2032. This growth can be attributed to a large number of factors such as growing awareness of the health benefits of a vegan diet and the increasing availability of vegan products in the Indian market.

How Will Key Vegan Drink Mixes Producers Target the Emerging Nation of China?

Vegan Food Companies to Join Hands with Chinese E-commerce Platforms to Boost Sales

The China vegan drink mixes market is expected to grow significantly in the next ten years as more and more consumers are looking for plant-based alternatives to traditional dairy products. China is an emerging market for this type of product, and there are a few ways that market players can target this market.

One way to target the China market is by partnering up with existing e-commerce platforms such as Alibaba or JD.com. This will provide companies with access to a large customer base that is already familiar with online shopping. Companies can also use social media platforms such as WeChat to reach out to potential customers.

Another way to target the China market is by working with brick-and-mortar retailers such as supermarkets or convenience stores. Many Chinese consumers still prefer to purchase food and drinks in person, and thus this could be a good way to reach out to them.

Why is Japan Exhibiting Surging Demand for Vegan Drink Mixes?

Consumers in Japan to Look for Innovative Vegan Protein Shake Mixes by 2032

As more and more people in Japan are going vegan, the market for vegan drink mixes is booming. There are many factors responsible for accelerating this trend, including health concerns and environmental awareness. There are a wide variety of vegan drink mixes available on the market, ranging from fruit juices to protein shakes.

With the rising number of health-conscious people in Japan, these drinks are becoming increasingly popular. So if a person is looking for a delicious and healthy vegan drink mix, they will have no trouble finding one that suits their taste.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Category-wise Insights

Which is the Most Preferred Type of Vegan Drink Mix?

Vegan Cold Drink Mixes to Gain Prominence Worldwide by the End of 2032

As the world becomes more health conscious, veganism is on the rise. Many people are choosing to avoid animal products for ethical or environmental reasons. This has led to an increasing demand for vegan food and drink options. One area that has witnessed significant growth in vegan cold drinks. These beverages are typically made with plant-based milk such as almond or soy milk. They are often sweetened with natural sugars like agave syrup.

With more and more people looking for vegan options, it is no surprise that vegan cold drinks are becoming increasingly popular. In fact, they were one of the top-selling items at a recent major food and drink trade show. It is expected that vegan cold drinks will continue to be a top-selling product type in the evaluation period.

Which Source Segment Would Generate the Maximum Revenue?

Demand for Soy-based Vegan Protein Drink Mixes to Surge across the Globe

Soy-based products are made from soybeans, which are a type of legume. They are a good source of protein and can be used in different ways. Soy-based products can be found in the majority of grocery stores and they are easy to use. There are many soy-based products available such as tofu, tempeh, edamame, and soymilk. These products can be used in a variety of recipes or eaten on their own.

Soy-based products are a good source of protein for vegetarians and vegans, as well as for people who are looking for an alternative to animal proteins. Owing to the aforementioned factors, the soy-based category is likely to dominate the global vegan drink mixes market in terms of source.

Competitive Landscape

The global market for vegan drink mixes is highly fragmented and competitive due to the presence of several local and regional companies. Key players are adopting a wide range of marketing strategies such as partnerships, expansions, mergers & acquisitions, and collaborations to compete with their rivals.

Some of the leading companies operating in the vegan drink mixes market are Vitasoy International Holdings Ltd., Nutri-Nation Functional Foods, Orgain, Inc., The Hain Celestial Group, Inc., Vega Company, Arbonne International, LLC, Herbalife International of America, Inc., Danone SA (Sofina), Coca-Cola Company, PepsiCoInc., and SunOptaInc.

For instance,

  • In September 2022, CHOSEN, India’s renowned cosmetics retail store, introduced WahTOR, which is a pure vegan product. It is attractively priced at Rs. 1960 for a pack of three super-powered and supercharged pure vegan actives. It contains three actives, namely, Astaxanthin, Phycocyanin, and Pycnogenol.

The Unbeatable Trifecta: How Danone SA, Coca-Cola Company, and PepsiCo Inc. are Making Vegan Drink Mixes Tastier?

The rise of veganism in recent years has led to the emergence of new options for those who don’t eat meat and animal products. In particular, more people are cutting out dairy products from their diet. Some companies such as Drone SA, PepsiCo, and Coca-Cola have noticed these changes. These companies are striving to produce carbonated drinks and they are also investing in a variety of other types of products.

Danone SA is a Paris-based French multinational food-products firm. The company came out with a beverage mix that can be used in any soft drink. Their drink mixes come in two flavors, namely, vanilla and chocolate. Their products are gluten-free, lactose-free, and GMO-free, thereby making them suitable for vegans, as well as people who have allergies and intolerances.

Danone SA plans to offer new plant-based milk alternatives with improved taste and texture later this year. In January 2022, for instance, Danone North America, a purpose-driven business and category leader in plant-based food and drinks, as well as Cold Stone Creamery introduced the first-ever plant-based frozen dessert, which will be offered at participating Cold Stone Creamery locations nationwide.

In August 2021, according to Shane Grant, Danone will concentrate on its alt-dairy offering as a component of its new plant-based 2.0 platform. The platform is slated to arrive in the second half of 2021, as the company continues to expand its vegan products amid record sales in the category.

Similarly, in May 2022, Danone introduced the new Dairy & Plants Blend baby formula to address parents' need for feeding alternatives that are suited for vegetarian, flexitarian, and plant-based diets, while also meeting their baby's unique nutritional requirements.

Coca-Cola Company, on the other hand, is an American global beverage firm that was formed in 1892 and is best known for producing Coca-Cola. The vast majority of beverages, including Coca-Cola, are appropriate for vegetarians and vegans since they do not include any animal byproducts.

With the introduction of its first beverage bottle made entirely of plant-based plastic, except for the cap and label, and produced using technologies that are ready for mass production on a commercial scale, the Coca-Cola Company's journey toward sustainable packaging achieved a significant milestone.

The prototype bottle comes more than a decade after the PlantBottle, the world's first recyclable PET plastic bottle manufactured with up to 30% plant-based material, was introduced. The prototype bottles were created in a limited run of around 900 pieces.

Coca-Cola purchased the Argentine beverage company Ades, whose plant-based products are extremely popular in Latin America. Coca-Cola then stated on Twitter a few months ago that it is planning to introduce the Argentine plant-milk drinks in 18 European nations, but under the brand AdeZ.

PepsiCo, Inc. is another global American food, snack, and beverage conglomerate based in Harrison, New York. PepsiCo is not afraid to innovate and constantly tries to improve its products in terms of sustainability and environmental friendliness.

PepsiCo cans now have 25% less aluminum material as compared to the previous year. In January 2021, the vegan brands Beyond Meat and PepsiCo formed the PLANeT Partnership. Beyond Meat and Pepsi will collaborate to develop, produce, and sell plant-based food and drinks.

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Scope of the Vegan Drink Mixes Market Report

Attribute Details
Estimated Market Size (2022) USD 12,145.5 Million
Projected Market Valuation (2032) USD 21,956.8 Million
Value-based CAGR (2022 to 2032) 6.1%
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis Value (USD Million)
Key Regions Covered North America; Latin America; Europe; Asia Pacific; Oceania; Middle East and Africa
Key Countries Covered USA, Canada, Mexico, Germany, United Kingdom, France, Italy, Spain, China, Japan, India, South Korea, Australia, Brazil, Argentina, South Africa, United Arab Emirates
Key Segments Covered Source, Packaging, Sale Channel, Flavor, Distribution Channel, Type, Application, Region
Key Companies Profiled Grote company; Hobart; Berkel; Vollrath; Bizerba; KWS; Nemco Food Equipment Ltd.; Beswood; Estella; Doyon Equipment Inc; Edlund; Vevor; Garde; Omcan; LEM Products
Report Coverage Market Forecast, Company Share Analysis, Competitive Landscape, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Vegan Drink Mixes Market Outlook by Category

By Type:

  • Vegan Hot Drinks
  • Vegan Cold Drinks
  • Vegan Juices

By Source:

  • Soy-base
  • Coconut-based
  • Rice-based
  • Almond-based
  • Oats-based
  • Fruits-based
  • Hazelnut-based
  • Cashew-based
  • Flax-based
  • Others

By Packaging:

  • Cans
  • Bottles
  • Pouches
  • Others

By Sale Channel:

  • B2B
  • B2C

By Distribution Channel:

  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

By Flavor:

  • Plain
  • Flavored

By Application:

  • Sports Nutrition
  • Functional Beverages
  • Meal Replacement Drinks

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

How big is the vegan drink mixes market?

The vegan drink mixes market size is expected to be valued at USD 12,145.5 Million in 2022.

At what rate is the vegan drink mixes market expected to rise?

The vegan drink mixes market is expected to rise at a CAGR of 6.1% in the forecast period.

What is the North America vegan drink mixes market outlook?

The North American vegan drink mixes market is expected to register a 31.8% CAGR between 2022 and 2032.

Which are the major countries driving demand in the vegan drink mixes market?

The USA, China, Canada, Germany, and Mexico are the major countries driving demand in the vegan drink mixes market.

At what rate will the China vegan drink mixes market grow?

The China vegan drink mixes market is projected to grow at a CAGR of around 4.4 % over the next ten years.

At what rate will the Germany vegan drink mixes market grow?

The German vegan drink mixes market is projected to grow at a CAGR of around 27.0 % over the next ten years.

At what rate will the vegan drink mixes market grow in Europe?

The vegan drink mixes market in Europe is expected to grow at 5.2% CAGR between 2022 and 2032.

Who are the top 5 players operating in the vegan drink mixes market?

Danone SA, Coca-Cola Company, PepsiCo Inc., Hain Celestial Group, and SunOpta Inc. are expected to be the top players driving the vegan drink mixes market.

What is the demand outlook forecast for the vegan drink mixes market?

The global vegan drink mixes market is set to surpass USD 21,956.8 Million by the end of 2032.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
	5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Type
		5.1. Vegan Hot Drinks
		5.2. Vegan Cold Drinks
		5.3. Vegan Juices
	6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application
		6.1. Sports Nutrition
		6.2. Functional Beverages
		6.3. Meal Replacement Drinks
	7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Packaging
		7.1. Bottles
		7.2. Cans
		7.3. Pouches
	8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Flavor
		8.1. Plain
		8.2. Flavored
	9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Source
		9.1. Soy-based
		9.2. Coconut-based
		9.3. Rice-based
		9.4. Almond-based
		9.5. Oats-based
		9.6. Fruits-based
		9.7. Hazelnut-based
		9.8. Cashew-based
		9.9. Flax-based
	10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channel
		10.1. B2B
		10.2. B2C
	11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Distribution
		11.1. Hypermarkets and Supermarkets
		11.2. Convenience Stores
		11.3. Speciality Stores
		11.4. Online
	12. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
		12.1. North America
		12.2. Latin America
		12.3. Europe
		12.4. East Asia
		12.5. South Asia
		12.6. Oceania
		12.7. Middle East and Africa
	13. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
	14. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
	15. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
	16. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
	17. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
	18. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
	19. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
	20. Key Countries Market Analysis
	21. Market Structure Analysis
	22. Competition Analysis
		22.1. Grote company
		22.2. Hobart
		22.3. Berkel
		22.4. Vollrath
		22.5. Bizerba
		22.6. KWS
		22.7. Nemco Food Equipment Ltd.
		22.8. Beswood
		22.9. Estella
		22.10. Doyon Equipment Inc
		22.11. Edlund
		22.12. Vevor
		22.13. Garde
		22.14. Omcan
		22.15. LEM Products
	23. Assumptions & Acronyms Used
	24. Research Methodology
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