The global vegan cookies market is expected to be valued at USD 359.23 million in 2023 and reach a valuation of USD 773.31 million by 2033. Rising vegan adoption rates, rising demand for vegan cookies, and ongoing market research and development all contribute to the expansion of this sector.
Owing to these factors, the demand for vegan cookies is estimated to grow at a steady 8.9% CAGR, with the United Kingdom, the USA, Germany, and Japan emerging as key producers.
An increasing number of people are opting for plant-based alternatives to meat.
Consumers are becoming more health conscious as a result of growing awareness of the risks associated with a diet high in meat and animal products. Market giants like Kellogg's, Conagra Brands Inc., and The Campbell Soup Company have purchased smaller competitors in the meat substitute industry because of the market's potential. For example, in 2017, Campbell Soup Company spent USD 700 million buying Pacific Foods of Oregon LLC in an effort to expand its health and wellness product line into the fast-growing natural and organic food sector.
| Attributes | Details |
|---|---|
| Vegan Cookies Market CAGR (2023 to 2033) | 8.9% |
| Vegan Cookies Market Size (2023) | USD 359.23 million |
| Vegan Cookies Market Size (2033) | USD 773.31 million |
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The global demand for vegan cookies grew at a CAGR of 9.1% between 2016 and 2022, and it's expected to expand at a CAGR of 8.9% between 2023 and 2033.
Short-Term Outlook (2023 to 2025): In the near future, the expansion of vegan cookies distribution beyond specialized boutiques into mainstream retail outlets is expected to fuel the demand for vegan cookies.
Mid-Term Outlook (2025 to 2028): In the medium term, the vegan cookies industry is likely to be propelled by the introduction of well-known food, bakery, and nutritional brands.
Long-Term Outlook (2028 to 2032): The market's long-term growth prospects are anticipated to benefit from a rise in public understanding of the value of nutritious diets and regular exercise.
Vegan Cookies Sales Are Likely to Grow Owing to Influencer Marketing
Recent years have seen a surge in veganism's popularity, and as a result, many new vegan-friendly options have entered the market. Vegan desserts have been on the rise recently, and one major reason is the rising popularity of dairy-free alternatives. Vegan protein sector suppliers have responded to rising consumer demand by introducing a wide variety of plant-based desserts that meet or exceed the quality and appeal of conventional sweet treats.
Vegan cookie producers are being encouraged to employ nutritious ingredients as a result of the continued emphasis on improving health and resistance among consumers. For instance, as consumer knowledge of the negative effects of white sugar intake has increased, manufacturers of vegan desserts including cookies have been substituting healthier sweeteners such as monk fruit extract, stevia, honey, etc.
Although restrictions on going out to have been put in place due to lockdown and shelter-in-place orders, it is expected that sales are expected to increase throughout the evaluation period due to the expanding vegan population and increased marketing efforts promoting the vegan diet. For instance, Chef Fran Costigan, a global influencer known as the queen of vegan desserts, shares recipes, and books, and offers to consult and teach culinary classes, all of which help to increase demand for vegan cookies.
Increased Supply and the Emergence of Vegan Bakery Franchises Drive Surging Demand.
With a growing number of vegans and a greater need for vegan baked goods, manufacturers have begun producing vegan goods at an industrial scale. Greggs, a major British bakery brand, recently reported a shortage of its new vegan sausage roll offering, indicating a growing demand for such goods.
There has been an unexpected uptick in the demand for vegan cookies, leading to the opening of new vegan bakeries all around the world. Following the overwhelming demand for vegan baking supplies during Great British Bake Off Week, major online retailers have revealed plans to open a dedicated vegan online baking store in 2018.
Existing bakeries are creating new vegan product lines to meet the rising demand for vegan cookies. Increases in demand for vegan cookies are anticipated to result from massive investments in vegan baking establishments.
During the projection period, the demand for vegan cookies in the USA is expected to increase at a CAGR of 8.3 percent. The popularity of veganism and the widespread availability of these cookies across the country have contributed to the market's rapid expansion.
The number of self-described vegans in the United States has surged by 600% in just the previous three years. Attitudes toward the meat industry and its consequences for people, animals, and the planet have shifted. Since nearly half of all Americans favor closing slaughterhouses, companies across sectors are increasing their availability of vegan options.
The increasing number of vegan restaurants and products available in the United States is great news for the vegan cookie business.
| CAGR (2023 to 2033) | 10.1% |
|---|---|
| United Kingdom Vegan Cookies Market Share | 9.3% |
| United Kingdom Vegan Cookies Market Valuation (2022) | USD 30.7 million |
| United Kingdom Vegan Cookies Market Valuation (2033) | USD 88.7 million |
When it comes to expanding markets in Europe, the United Kingdom plays a crucial role. The rising popularity of vegan diets and the robust increase in demand for bakery goods have contributed to this hegemony. A growing number of consumers across the country and the area are looking for healthier baking options, driving up demand for products like whole food items, low-sugar goods, and products without trans fatty acids.
| CAGR (2023 to 2033) | 7.2% |
|---|---|
| China Vegan Cookies Market Share | 8.3% |
| China Vegan Cookies Market Valuation (2022) | USD 27.35 million |
| China Vegan Cookies Market Valuation (2033) | USD 58.8 million |
In addition to its massive size, China's shifting dietary views and rising safety concerns make the country an attractive market for plant-based businesses. With the vegan food industry in China expected to grow to approximately USD 12 billion by 2023, now is a great opportunity for both foreign and domestic businesses to enter the growing demand for vegan cookies in China.
Companies entering the market from China have a leg up because they already have a deep understanding of local preferences and customs, and they cater to them by emphasizing regional specialties like dumplings and favoring pork over beef flavors.
An example of a Chinese startup that caters to local customs is Zhenmeat, which makes vegan versions of mooncakes, a classic Chinese bakery good consumed during the Mid-Autumillion Festival. The texture is important, and it has nothing to do with cultural norms. Meatballs from the Yangzhou area, for instance, have an extremely dimpled texture, whereas those from hotpots are crispier. Plant-based businesses founded outside of China may fail if they don't adapt to local tastes.
| CAGR (2023 to 2033) | 9.1% |
|---|---|
| India Vegan Cookies Market Share | 4% |
| India Vegan Cookies Market Valuation (2022) | USD 13.2 million |
| India Vegan Cookies Market Valuation (2033) | USD 34.4 million |
In 2022, Veganuary welcomed participants from every country on Earth. It's estimated that over 6,250,000 people from 229 different nations and territories joined up to go vegan for the month of January. As the third most populous country in the world, India saw a significant uptick in the number of people participating in Veganuary, a movement encouraging people to try vegan for the month of January and beyond.
One of the main factors positively affecting the sales of vegan cookies in India is the rising knowledge of the advantages of vegan cuisine compared to animal-based food products. The increasing number of people who are concerned about their health has sparked a surge in the demand for vegan options in restaurants. Vegan meat, waffles, burritos, pizza, ice cream, cookies, and brownies are now available at many restaurants and fast food chains, fueling the industry's expansion.
| Segment | Sales Channel |
|---|---|
| Top Sub-segment | Hypermarkets/ Supermarkets |
| Market Share | 40.4% |
| Segment | Product Type |
|---|---|
| Top Sub-segment | Meat Alternative Snack |
| Market Share | 18.4% |
Manufacturers felt pressure to introduce vegan cookies due to the rising demand for vegan baked goods and the increasing acceptance of vegan diets around the world. Since then, many kinds of vegan cookies have appeared on store shelves, including walnut, oatmeal, peanut, chocolate, molasses, and dozens more. Chocolate vegan cookies, however, are likely to show an incremental increase over the projected period and contribute significantly to the sales of vegan cookies because they are loved by people of all ages.
By 2023, 32.8% of the demand for vegan cookies is expected to be occupied by chocolate vegan cookies, and this share is expected to grow at a CAGR of 8.2% from 2023 to 2033.
The global market is divided into two categories, online and offline sales channels. A bigger percentage of sales of vegan cookies have occurred outside of online venues due to canonical preference and various discounts. However, as digitalization spreads to other areas of life, online sales of vegan cookies are predicted to grow at a quicker rate over the next decade.
Discounts on brand subscription services and e-commerce platforms have become increasingly competitive as manufacturers want to enhance direct-to-consumer sales. In the years between 2023 and 2033, the combined effect of these variables is expected to boost online sales of vegan cookies by 7.7 percent every year.
Multinational Corporations Continue to Dominate the Market by a Wide Margin
Top companies still control more than half of the vegan cookies market. For further worldwide penetration of the market, the industry's behemoths are investing heavily in expanding their infrastructure, introducing new and exciting goods, and beefing up their distribution channels.
The following are a few of the most recent trends in the market for vegan cookies:
With the introduction of potex, a unique product made from potato fibres, the vegan cookies industry leader Ingredion hopes to improve the flavour, freshness, and appearance of vegan baked goods. The company hopes that this new product is expected to help vegan bakeries, which are experiencing growth, meet the need for ingredients that would let them create baked goods with the same texture and appeal as traditional bakery products.
Yeast products maker Lallemand has added two new options, Instaferm and VitaD, to its catalogue. The vitamin D-rich yeasts Instaferm Inactive and VitaD Plus Concentrate were introduced as new goods. Natural plant-based sources of vitamin D found in yeast are used in the baking of a variety of vegan treats.
Bellarise Vegan Egg Wash Replacer is the latest product from vegan baking ingredient maker Pak Group. Bellarise Shine is a vegan glaze that commercial bakers can use instead of animal products to produce delicious, cruelty-free clean labelled baked goods.
Cargill, an industry leader in vegan cookies, recently inked a deal to expand its network with six new distributors across North America.
Bakels, a company that specialises in vegan baking products, just established a new distribution centre in Bicester. The 80,000-square-foot building, which required an investment of £10 million, is likely to be used to stock finished goods as the demand for vegan bakery components rises.
Companies such as Associated British Foods, BASF SE, Kerry, DuPont, the Dohler Group, Kerry, and Dawn Food Products are among those featured as leaders in the vegan cookies market.
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The Vegan Cookies market is estimated to be worth USD 359.23 million in 2023.
The Vegan Cookies market is expected to be valued at USD 773.31 million by 2033.
The Vegan Cookies market expanded at 9.1% CAGR in the last five years, from 2017 to 2022.
Hypermarkets accounted for nearly 40.4% market share in the global Vegan Cookies market in 2023.
| Estimated Market Size (2024E) | USD 15,242.3 million |
|---|---|
| Projected Market Value (2034F) | USD 28,322.2 million |
| Value-based CAGR (2024 to 2034) | 6.4% |
| Market Size (2023E) | USD 12.3 billion |
|---|---|
| Market Projected Size (2033F) | USD 21.5 billion |
| Value CAGR (2023 to 2033) | 5.7% |
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