As per newly released data by Future Market Insights (FMI), the Travel & Tourism User Generated Content Market is estimated at US$ 184 Million in 2022 and is projected to reach US$ 744.38 Million by 2032, at a CAGR of 15 % from 2022 to 2032.
| Attribute | Details |
|---|---|
| Travel & Tourism User Generated Content Market Estimated Size (2022) | US$ 184 Million |
| Travel & Tourism User Generated Content Market Projected Size (2032) | US$ 744.38 Million |
| Travel & Tourism User Generated Content Market Value-based CAGR (2022 to 2032) | 15% |
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User-generated content is sometimes known as citizen media, in contrast to the packaged commodities media of the previous century. Public opinion and news reporting are examples of citizen media. User-generated and user-uploaded audio is a common way that people share their stories. User-generated and user-uploaded video is a common way for people to share their opinions and tell tales. As user-generated content has grown in popularity, media companies have begun to focus less on producing original web content and more on enabling amateurs. User-generated content is distinctive content created by clients expressly for a company and disseminated via social media or other methods. Pictures, movies, reviews, recommendations, and even podcasts are just a few examples of the many various ways that UGC can be presented.
Due to the COVID-19 outbreak that occurred in the middle of 2019, no travelers were present, making the adverts useless. Restrictions and a general state of lockdown caused a catastrophic market collapse and a sharp decline in the travel market. However, as limitations were relaxed and tourists were preparing to travel once more, the User Generated Content Market experienced a rise in sales in 2020 and 2021. One thing is certain: online research constitutes the first step in travel or vacation planning for 85% of consumers. They primarily rely on social media and search engines for this (thanks, Google). Typically, travel agents, hotel chains, and price comparison websites only offer the first level of information. Consumers then turn to user-generated material, which is a second level of information that is more reliable, authentic, and seen as trustworthy, to sort through all of these results.
Every element of our life, including the way we consume, has been altered by social media. Businesses have been profoundly impacted by these advances, mostly because they have made new marketing methods possible. Undoubtedly a component of all of these is tourism, one of the most dynamic economic sectors in the world. Social media and tourism marketing combined will produce fantastic benefits for your company. Here, we've included information on the fundamentals of social media in tourism marketing, including what it does and how to utilize it well. Social media's impact on Tourism is seen in the ways people research before they go to their destinations. After, that people share their experiences on social media. Thus social media change the way people think and change their decisions. People built their trust in Travelling agencies based on reviews.
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In the travel sector as well, Facebook, Twitter, and Instagram have been at the forefront. Travel is one of the most popular themes on all of these channels, despite the fact that each has its distinct audience.
Facebook is a great tool for attracting users from many social groupings. Using Facebook's recommendations tool, users can share their personal stories. It can be utilized successfully for travel-related objectives to learn what users are saying about your travel agency. Instagram is among the most successful social media platforms. For tourism-related enterprises, it is a fantastic platform for connecting with both present and potential clients. Since millennials are a demographic that uses Instagram heavily, using it will help you draw new customers. To increase the reach of your posts, you should use both famous travel hashtags and your own. Twitter is your voice, whereas Instagram dominates your visual content. Twitter can be utilized for brand-related images and videos, but its true strength lies in its ability to be very helpful for customer service.
Its primary objective now is to expand and promote the Greek tourism industry through the implementation of marketing tourism initiatives both domestically and internationally, employing its wide network of international offices. Moreover, the GNTO has been and continues to be essential in the national effort to promote Greece, this truly exceptional and amazing destination, both cost-effectively and efficiently. This is due to its extensive experience, expertise, and a large network of associates and stakeholders both in Greece and abroad. It belongs to the ETC and the UNWTO. The organization has contributed to a number of effective advertising projects, notably the highly effective Live your myth in Greece campaign. You in Greece was the campaign's tagline for 2010. In addition to the brief videos sent to social media accounts and YouTube channels. Campaigns are also advertised on TV and with posters highlighting the country's cultural and natural landmarks. Localities and the organization make YouTube videos together to advertise Greek Tourism.
The Incredible India 2.0 Campaign, launched by the Ministry of Tourism, represents a change from global generic promotions to market-specific promotional programs and content creation. The Campaign takes into mind both growing markets with high potential and the key source markets for Indian tourism. The campaign focuses on increasing digital presence through portals with broad audiences, niche genres, social media, and television as a medium because of the wide audience it can reach. As part of the campaign, thematic television ads and creatives have been created. Print, television, online, and social media campaigns on a global scale in significant and potential source markets abroad. Print, TV, radio, outdoor, and other domestic campaigns and advertisement on social media creation of publicity materials and creatives.
South Africa provides both domestic and foreign visitors with a wide range of possibilities, including beautiful natural scenery and wildlife reserves, varied cultural history, and well-known wines. Several national parks, including the sizable Kruger National Park in the north of the country, the coastlines and beaches of the provinces of KwaZulu-Natal and Western Cape, and large towns like Cape Town, Johannesburg, and Durban are some of the most well-liked locations. The overall framework for tourism development is still the National Tourism Sector Strategy, which was amended in 2016 and adopted in 2017. It is a 10-year strategy that runs until 2026. Effective marketing, destination management, facilitating easy access, visitor experience, and broad-based benefits make up its main foundations.
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Social Media are the most preferred Platform type in the Travel & Tourism User Generated Content Market
The enormously popular social media sites like Facebook, Instagram, YouTube, and Twitter each offer content that may be used in inventive ways and reflect distinct aspects of your community. There's no need to restrict your content nurturing to a small number of social platforms because User Generated Content can be transformed into useful experiences on your website, emails, advertising, and even in-store. However, understanding which social platforms produce the best content for your brand and understanding how to use that content is essential to seamlessly giving your customers the best experience.
Online booking channels lead the booking channel segmentation
The majority of booking channels have switched over to accepting bookings online as a result of the widespread availability of the internet and the online presence of leading businesses in the market. The ease with which one can use online channels and the abundance of tour possibilities available through these platforms are both credited with this rise. In this scenario, the factors that matter most are likewise a hassle-free experience and the comfort of reserving at your convenience. The most popular and significant market share is anticipated to continue to be held by the online booking channel.
The key players are maintaining a competitive edge in the market by offering all-inclusive packages and saving tourists from the hassle of going through different channels for their tours. Most tourists are not well prepared and are looking for advice on how to organize a trip. Therefore, making websites easy to use and engaging will assist draw in visitors and make it simpler to sell vacation packages. The travel and tourism firm provides a fantastic interactive ad for promoting more sales by using such concepts and planning to design the websites, content, photographs, and videos on display, branding, etc. Government initiatives and investments are boosting the market and have also helped the firms improve their service offerings.
For Instance:
| Attribute | Details |
|---|---|
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | US$ Million for Value |
| Key Regions Covered | Europe; North America; Latin America; Europe; East Asia; South Asia; Oceania & the Middle East; and Africa(MEA). |
| Key Countries Covered | USA, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand, Greece, South Africa. |
| Key Segments Covered | Platform Type, Type of content, Booking Channel, Tourist Type, Tour Type, Consumer Orientation, Age Group, and Region |
| Key Companies Profiled | Travel Technology & Solutions; Amara Marketing and among others |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The Travel & Tourism User Generated Content market is currently valued at US$ 184 Million in 2022.
The Travel & Tourism User Generated Content market is currently forecasted to grow at a rate of 15% CAGR during the forecast period.
Leading players operating in the Travel & Tourism User Generated Content Market are Travel Technology & Solutions, Amara Marketing, and among others
1. Executive Summary | Travel & Tourism User Generated Content Market
1.1. Global Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism To GDP
1.1.4. Direct Contribution of Tourism To Employment
1.2. Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Total Spending (US$ Million) and Forecast (2022 to 2032)
2.2. Number of Markets (Million) and Forecast (2022 to 2032)
2.3. Total Spending Y-o-Y Growth Projections (2022 to 2032)
2.4. Number of Market Y-o-Y Growth Projections
3. Global Tourism Industry Analysis
3.1. Tourism Industry Overview
3.1.1. Travel & Tourism Industry Contribution To Global GDP
3.1.1.1. Business Spending v/s Leisure Spending
3.1.1.2. Domestic v/s Foreign
3.1.1.3. Direct, Indirect, and Induced
3.1.2. Travel Market Contribution To Global Overall Employment
3.1.3. Travel & Tourism Growth Rate
3.1.4. Foreign Visitor Exports As Percentage of Total Exports
3.1.5. Capital Investment In Travel & Tourism Industry
3.1.6. Different Components of Travel & Tourism
3.1.7. Global Tourism Industry Outlook
3.1.7.1. Cultural Tourism
3.1.7.2. Culinary Tourism
3.1.7.3. Eco/Sustainable Tourism
3.1.7.4. Sports Tourism
3.1.7.5. Spiritual Tourism
3.1.7.6. Wellness Tourism
3.1.7.7. Others
4. Global Market Dynamics
4.1. Market Drivers & Opportunities
4.1.1. The Trend of Cultural Tourism Gives Rise to Visitors in the Market
4.1.2. Globalization of Content and Ease of Travel Boosting the Market.
4.1.3. Others (during course study)
5. Market Background
5.1. Top 10 Market Companies
5.2. Macro-Economic Factors
5.2.1. Global GDP Growth Outlook
5.2.2. Global Industry Value Added
5.2.3. Global Consumer Spending Outlook
5.2.4. Global Direct contribution of Travel & Tourism to GDP
5.2.5. Global Visitor Exports and International Tourist Arrivals
5.2.6. Capital Investment In Travel & Tourism
5.2.7. Top Tourism Spending Countries
5.3. Forecast Factors - Relevance & Impact
6. Categorizing of Global Market 2021
6.1. Introduction/ Key Findings
6.2. Current Market Analysis By Platform Type (% of Demand)
6.2.1. Social media
6.2.2. Blogs
6.2.3. Video sharing services
6.3. Current Market Analysis By Type of content (% of Demand)
6.3.1. Photos
6.3.2. Videos
6.3.3. Blogs
6.3.4. Infomercials
6.4. Current Market Analysis By Booking Channel (% of Demand)
6.4.1. Phone Booking
6.4.2. Online Booking
6.4.3. In Person Booking
6.5. Current Market Analysis By Tourist Type (% of Demand)
6.5.1. Domestic
6.5.2. International
6.6. Current Market Analysis By Tour Type (% of Demand)
6.6.1. Independent Traveller
6.6.2. Tour Group
6.6.3. Package Traveller
6.7. Current Market Analysis By Consumer Orientation (% of Demand)
6.7.1. Men
6.7.2. Women
6.8. Current Market Analysis By Age Group (% of Demand)
6.8.1. 15-25 Years
6.8.2. 26-35 Years
6.8.3. 36-45 Years
6.8.4. 46-55 Years
6.8.5. 66-75 Years
6.9. Current Market Analysis By Region (% of Demand)
6.9.1. North America
6.9.2. Latin America
6.9.3. Europe
6.9.4. East Asia
6.9.5. South Asia
6.9.6. Oceania
6.9.7. Middle East and Africa(MEA)
6.10. Key Findings, By Each Category
7. Categorizing of North America Market 2021
7.1. Introduction/ Key Findings
7.2. Current Market Analysis By Platform Type (% of Demand)
7.2.1. Social media
7.2.2. Blogs
7.2.3. Video sharing services
7.3. Current Market Analysis By Type of Content (% of Demand)
7.3.1. Photos
7.3.2. Videos
7.3.3. Blogs
7.3.4. Infomercials
7.4. Current Market Analysis By Booking Channel (% of Demand)
7.4.1. Phone Booking
7.4.2. Online Booking
7.4.3. In Person Booking
7.5. Current Market Analysis By Tourist Type (% of Demand)
7.5.1. Domestic
7.5.2. International
7.6. Current Market Analysis By Tour Type (% of Demand)
7.6.1. Independent Traveler
7.6.2. Tour Group
7.6.3. Package Traveler
7.7. Current Market Analysis By Consumer Orientation (% of Demand)
7.7.1. Men
7.7.2. Women
7.8. Current Market Analysis By Age Group (% of Demand)
7.8.1. 15-25 Years
7.8.2. 26-35 Years
7.8.3. 36-45 Years
7.8.4. 46-55 Years
7.8.5. 66-75 Years
7.9. Current Market Analysis By Country (% of Demand)
7.9.1. USA
7.9.2. Canada
7.10. Key Findings, By Each Category
8. Categorizing of Latin America Market 2021
8.1. Introduction/ Key Findings
8.2. Current Market Analysis By Platform Type (% of Demand)
8.2.1. Social media
8.2.2. Blogs
8.2.3. Video sharing services
8.3. Current Market Analysis By Type of Content (% of Demand)
8.3.1. Photos
8.3.2. Videos
8.3.3. Blogs
8.3.4. Infomercials
8.4. Current Market Analysis By Booking Channel (% of Demand)
8.4.1. Phone Booking
8.4.2. Online Booking
8.4.3. In Person Booking
8.5. Current Market Analysis By Tourist Type (% of Demand)
8.5.1. Domestic
8.5.2. International
8.6. Current Market Analysis By Tour Type (% of Demand)
8.6.1. Independent Traveler
8.6.2. Tour Group
8.6.3. Package Traveler
8.7. Current Market Analysis By Consumer Orientation (% of Demand)
8.7.1. Men
8.7.2. Women
8.8. Current Market Analysis By Age Group (% of Demand)
8.8.1. 15-25 Years
8.8.2. 26-35 Years
8.8.3. 36-45 Years
8.8.4. 46-55 Years
8.8.5. 66-75 Years
8.9. Current Market Analysis By Country (% of Demand)
8.9.1. Brazil
8.9.2. Mexico
8.9.3. Argentina
8.9.4. Colombia
8.9.5. Rest of Latin America
8.10. Key Findings, By Each Category
9. Categorizing of Europe Market 2021
9.1. Introduction/ Key Findings
9.2. Current Market Analysis By Platform Type (% of Demand)
9.2.1. Social media
9.2.2. Blogs
9.2.3. Video sharing services
9.3. Current Market Analysis By Booking Channel (% of Demand)
9.3.1. Phone Booking
9.3.2. Online Booking
9.3.3. In Person Booking
9.4. Current Market Analysis By Tourist Type (% of Demand)
9.4.1. Domestic
9.4.2. International
9.5. Current Market Analysis By Tour Type (% of Demand)
9.5.1. Independent Traveler
9.5.2. Tour Group
9.5.3. Package Traveler
9.6. Current Market Analysis By Consumer Orientation (% of Demand)
9.6.1. Men
9.6.2. Women
9.7. Current Market Analysis By Age Group (% of Demand)
9.7.1. 15-25 Years
9.7.2. 26-35 Years
9.7.3. 36-45 Years
9.7.4. 46-55 Years
9.7.5. 66-75 Years
9.8. Current Market Analysis By Country (% of Demand)
9.8.1. Germany
9.8.2. Russia
9.8.3. France
9.8.4. Italy
9.8.5. United Kingdom
9.8.6. Rest of Europe
9.9. Key Findings, By Each Category
10. Categorizing of East Asia Market 2021
10.1. Introduction/ Key Findings
10.2. Current Market Analysis By Platform Type (% of Demand)
10.2.1. Social medias
10.2.2. Blogs
10.2.3. Video sharing services
10.3. Current Market Analysis By Type of Content (% of Demand)
10.3.1. Photos
10.3.2. Videos
10.3.3. Blogs
10.3.4. Infomercials
10.4. Current Market Analysis By Booking Channel (% of Demand)
10.4.1. Phone Booking
10.4.2. Online Booking
10.4.3. In Person Booking
10.5. Current Market Analysis By Tourist Type (% of Demand)
10.5.1. Domestic
10.5.2. International
10.6. Current Market Analysis By Tour Type (% of Demand)
10.6.1. Independent Traveler
10.6.2. Tour Group
10.6.3. Package Traveler
10.7. Current Market Analysis By Consumer Orientation (% of Demand)
10.7.1. Men
10.7.2. Women
10.8. Current Market Analysis By Age Group (% of Demand)
10.8.1. 15-25 Years
10.8.2. 26-35 Years
10.8.3. 36-45 Years
10.8.4. 46-55 Years
10.8.5. 66-75 Years
10.9. Current Market Analysis By Country (% of Demand)
10.9.1. China
10.9.2. Japan
10.9.3. South Korea
10.10. Key Findings, By Each Category
11. Categorizing of South Asia Market 2021
11.1. Introduction/ Key Findings
11.2. Current Market Analysis By Platform Type (% of Demand)
11.2.1. Social medias
11.2.2. Blogs
11.2.3. Video sharing services
11.3. Current Market Analysis By Type of Content (% of Demand)
11.3.1. Photos
11.3.2. Videos
11.3.3. Blogs
11.3.4. Infomercials
11.4. Current Market Analysis By Booking Channel (% of Demand)
11.4.1. Phone Booking
11.4.2. Online Booking
11.4.3. In Person Booking
11.5. Current Market Analysis By Tourist Type (% of Demand)
11.5.1. Domestic
11.5.2. International
11.6. Current Market Analysis By Tour Type (% of Demand)
11.6.1. Independent Traveler
11.6.2. Tour Group
11.6.3. Package Traveler
11.7. Current Market Analysis By Consumer Orientation (% of Demand)
11.7.1. Men
11.7.2. Women
11.8. Current Market Analysis By Age Group (% of Demand)
11.8.1. 15-25 Years
11.8.2. 26-35 Years
11.8.3. 36-45 Years
11.8.4. 46-55 Years
11.8.5. 66-75 Years
11.9. Current Market Analysis By Country (% of Demand)
11.9.1. India
11.9.2. Malaysia
11.9.3. Indonesia
11.9.4. Thailand
11.9.5. Philippines
11.9.6. Cambodia
11.9.7. Vietnam
11.9.8. Rest of South Asia
11.10. Key Findings, By Each Category
12. Categorizing of Oceania Market 2021
12.1. Introduction/ Key Findings
12.2. Current Market Analysis By Platform Type (% of Demand)
12.2.1. Social medias
12.2.2. Blogs
12.2.3. Video sharing services
12.3. Current Market Analysis By Type of Content (% of Demand)
12.3.1. Photos
12.3.2. Videos
12.3.3. Blogs
12.3.4. Infomercials
12.4. Current Market Analysis By Booking Channel (% of Demand)
12.4.1. Phone Booking
12.4.2. Online Booking
12.4.3. In Person Booking
12.5. Current Market Analysis By Tourist Type (% of Demand)
12.5.1. Domestic
12.5.2. International
12.6. Current Market Analysis By Tour Type (% of Demand)
12.6.1. Independent Traveler
12.6.2. Tour Group
12.6.3. Package Traveler
12.7. Current Market Analysis By Consumer Orientation (% of Demand)
12.7.1. Men
12.7.2. Women
12.8. Current Market Analysis By Age Group (% of Demand)
12.8.1. 15-25 Years
12.8.2. 26-35 Years
12.8.3. 36-45 Years
12.8.4. 46-55 Years
12.8.5. 66-75 Years
12.9. Current Market Analysis By Country (% of Demand)
12.9.1. Australia
12.9.2. New Zealand
12.10. Key Findings, By Each Category
13. Categorizing of Middle East and Africa Market 2021
13.1. Introduction/ Key Findings
13.2. Current Market Analysis By Platform Type (% of Demand)
13.2.1. Social medias
13.2.2. Blogs
13.2.3. Video sharing services
13.3. Current Market Analysis By Type of Content (% of Demand)
13.3.1. Photos
13.3.2. Videos
13.3.3. Blogs
13.3.4. Infomercials
13.4. Current Market Analysis By Booking Channel (% of Demand)
13.4.1. Phone Booking
13.4.2. Online Booking
13.4.3. In Person Booking
13.5. Current Market Analysis By Tourist Type (% of Demand)
13.5.1. Domestic
13.5.2. International
13.6. Current Market Analysis By Tour Type (% of Demand)
13.6.1. Independent Traveler
13.6.2. Tour Group
13.6.3. Package Traveler
13.7. Current Market Analysis By Consumer Orientation (% of Demand)
13.7.1. Men
13.7.2. Women
13.8. Current Market Analysis By Age Group (% of Demand)
13.8.1. 15-25 Years
13.8.2. 26-35 Years
13.8.3. 36-45 Years
13.8.4. 46-55 Years
13.8.5. 66-75 Years
13.9. Current Market Analysis By Country (% of Demand)
13.9.1. Turkey
13.9.2. South Africa
13.9.3. United Arab Emirates(UAE)
13.9.4. Egypt
13.9.5. Jordan
13.9.6. Rest of Middle East and Africa(MEA)
13.10. Key Findings, By Each Category
14. Competition Analysis
14.1. Competition Dashboard
14.2. Competition Benchmarking
14.3. Competition Deep Dive
14.3.1. Travel Technology & Solutions
14.3.1.1. Overview
14.3.1.2. Service Portfolio
14.3.1.3. Strategy Overview/campaigns
14.3.2. Amara Marketing and among others
14.3.2.1. Overview
14.3.2.2. Service Portfolio
14.3.2.3. Strategy Overview/campaigns
15. Social Media Sentimental Analysis
15.1. Social Media Platforms Preferred
15.1.1. Facebook
15.1.2. YouTube
15.1.3. Instagram
15.1.4. Twitter
15.1.5. LinkedIn
15.1.6. Pinterest
15.1.7. Google+
15.1.8. Others
15.2. Perceptions of the Proposed Market Tour Package
15.3. Consumer Perception for Blogs On Social Media Platforms-Positive and Negative Mentions
15.4. Trending #Hashtags
15.5. Social Media Platform Mentions (% of Total Mentions)
15.6. Region-Wise Social Media Mentions (% of Total Mentions)
15.7. Trending Subject Titles
16. Assumptions and Acronyms Used
17. Research Methodology
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