The United States sustainable tourism market size is projected to be valued at US$ 258.1 million in 2023 and is expected to rise to US$ 663.64 million by 2033. The sales of United States sustainable tourism are expected to record a significant CAGR of 9.90% during the forecast period.
The United States sustainable tourism industry has a share of nearly 7.5% of the global sustainable tourism market.
Some positives associated with the tourism market include the conservation of resources, education of the public and vendors, and good business plans and operations emphasizing sustainable development.
The recent trends in the sustainable tourism market include a surge in educated sustainable tourists with average or above-average annual family incomes.
Despite the variety of aquatic and terrestrial areas that are still open to the significant expansion of the market, careful planning, guidelines, awareness of better practices, and observation are required.
| Attributes | Details |
|---|---|
| Market CAGR | 9.90% |
| Market Valuation (2023) | US$ 258.1 million |
| Market (2033) | US$ 663.64 million |
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Awareness about organic food: The popularity of organic sustainable tourism is rising due to the growing awareness about organic food and its low environmental impact. The rising adoption of sustainability practices is driving the demand for sustainable tourism in the United States. Although sustainable tourism in the United States is a niche market, tourism operators can gain a competitive edge over other market players by providing organic food, drinks, and accommodation options.
Willingness to explore local sites: The shifting preference toward local and authentic experiences notably drives the growth of the sustainable tourism industry. This may give tourists an idea of certain cultures and traditions in certain parts of the United States, which might push the tourists to know more about the region. This is also expected to increase the demand for United States sustainable tourism.
Taking in fresh air: The demand for sustainable tourism in the United States for outdoor recreation activities such as backpacking and wildlife observation is anticipated to rise during the forecast period. Overall, the sustainable tourism industry is strongly driven the affluent demographics, ranging from dense forests to mesmerizing river banks. This provides complete rejuvenation to the travelers as they remain connected with nature.
Proactive community: Surges in ecotourism in particular locations are due to the marketing activities of local, regional, and state tourist agencies, which include internet sites and tourist advertisement brochures in welcome centers along several roadways, hotels, and airports. As a result of this, the adoption of sustainable tourism in the United States is projected to grow at a rapid pace till 2033.
Awareness regarding sustainable United States ge of resources: Furthermore, the sustainable tourism market is anticipated to witness growth opportunities due to growing concern among the population about the dilapidation of resources due to poor management or misuse of popular sustainable tourism destinations.
Increase in disposable income: The demand for sustainable tourism in the United States is projected to grow as the disposable income of people across the world continues to rise. As a result, the expenditure on leisure events in general and sustainable tourism are also anticipated to grow.
Willingness to book locally: Many hotels are now adopting sustainable practices right from construction, including the United States eco-friendly materials. Moreover, an effort is being made to keep these establishments amongst nature. This ensures that right from having food to engaging in various other recreational activities, only sustainable methods are put into use. Consequently, the demand for United States sustainable tourism might increase.
Reduced ecological impact: One of the main motives of sustainable development is to only consume local produce and buy food from local restaurants. This may help in the development of the concerned area, as a result of which the conditions of such areas start improving. This further help achieve the goal of sustainable development.
Lack of infrastructure: One of the main challenges in the market is the lack of suitable infrastructure at ecotourism locations, such as poor air, train, or road access to diverse, sustainable tourism destinations in the United States.
Existence of monopoly: Additionally, the risk of exploiting tourists is made worse by the monopoly of a select few tour guides and the need for more certified and educated tour guides.
Lack of funding: Staffing and funding constraints make it easier to maintain and improve recreation facilities and infrastructure and provide quality service to tourists.
Lack of awareness: Unlike many other forms of tourism, sustainable tourism is not that popular, because of which it might be missing out on certain prospects that might give huge returns. This is hurting the demand for United States sustainable tourism.
Principal Consultant
Several factors are crucial for organizing, creating, and maintaining effective ecotourism businesses. Supply and demand, marketing, accessibility, lodging costs, transportation issues, community support, and dependence on tourism are among the most important factors that are considered by Government to boost the United States sustainable tourism market share.
The government understands that the involvement of the community is crucial in the development and planning of United States sustainable tourism policies. Federal and state land management organizations understand the advantages of promoting a clear understanding of the potential socioeconomic and environmental implications of sustainable tourism operations among stakeholders.
For instance, the National Training Center for the Bureau of Land Management provides unique seminars on dealing with communities to its personnel. Another illustration is the ‘Rivers and Trails’ program of the National Park Service, which is intended to help communities with outdoor recreation planning related to river conservation, open space preservation, and the development of trails and greenways.
Moreover, the government is also reaching out to local communities. This is done to assure them that they may not be displaced from their communities. This step is taken to stop key businesses from unnecessarily exploiting such places.
People aged 26 to 35 are anticipated to hold a prominent share of the sustainable tourism market in the United States, and this trend is likely to proceed. People in this age group are more likely to be attracted to travel and are eager to experience new adventures like scuba diving, water rafting, kayaking, surfing, etc. This age group also prefers to visit popular sites based on destination ratings, likely boosting the demand in the United States.
The Consumer Mostly Prefers Package Travel.
Package travel is leading the United States sustainable tourism market with a market share of 44.1% due to its cost-effectiveness. Furthermore, packaged travel includes expenses of accommodations, transportation, and sight entrance fee with heavy discounts and offers, thereby becoming a single point of contact.
Domestic Travelers have the Commanding Market Share in the United States Sustainable Tourism Market.
The reason is better awareness about the places. Domestic tourists do not have to spend money as international travelers do. The reason is that international travelers have to spend money right from booking flight tickets to making arrangements for lodging.
Men have a Massive Market Share Based on Consumer Orientation.
But, with increasing awareness about sustainable development, women as well form a considerable market share. There has been an increase in women's market share, and experts believe that in the future, the market dynamics based on consumer orientation might shift. The reason being women are much more aware in the current times, and in many cases, are the sole breadwinners for their house, because of which they are in a position to make decisions independently.
One of the primary reasons why tourists go in for eco-tourism is because this kind of tourism provides a perfect platform for tourists to be in synchronization with nature. This helps in achieving rejuvenation, and a lot of spiritual tourists are a part of this kind of tourism.
This is mainly selected by those who want to cut off from the daily hustle and want to spend some quality time being immersed in nature.
Leading companies operating in the United States are focusing on making the country more sustainable, so they are launching new ways to make eco-friendly and sustainable tourism natural. Moreover, the government is providing every possible support to the key players to promote the United States sustainable tourism market.
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In June 2020, Bouteco launched their #BOUTECOWORLDSTORIES series on Instagram to share stories from hoteliers and travel change makers from every country in the world, one at a time.
In January 2022, Kind Traveler launched a newly optimized system that features multiple ways for tourists to give back and contribute to the communities they visit. It is the world’s first socially conscious Give + Get hotel booking platform.
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ million for Value |
| Key Countries Covered | United States, Canada, Germany, United Kingdom, France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Northern Africa, and South Africa |
| Key Segments Covered | Tourism Type, Tourist Type, Booking Channel, Consumer Orientation, Distribution Channel, Region |
| Key Companies Profiled | Bouteco; Kind Traveler; Responsible Travel; Wild Frontiers Adventures Travel; Wilderness Holding Limited; Beyonder Experiences; Undiscovered Mountains; Gondwana Ecotours; Row Adventures; Natural Habitat Adventures; Cheeseman's Ecological Safaris; Sustainable Travel International; NATIVE TOURS, INC. |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The United States sustainable tourism market CAGR for 2033 is 9.90%.
The market is estimated to reach US$ 663.64 million by 2033.
Key players in the United States sustainable tourism market are developing it by investing in sustainable tourism initiatives.
The market is estimated to secure a valuation of US$ 258.1 million in 2023.
The Key market players are the Travel Foundation, the International Ecotourism Society, and the Rainforest Alliance.
1. Executive Summary
1.1. USA Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Country
3.6.2. By Key Countries
3.7. Country Parent Market Outlook
4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2023 to 2033
5.3.1. Eco-Tourism
5.3.2. Green Tourism
5.3.3. Soft Tourism
5.3.4. Community Tourism
5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033
6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Booking Channel
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Booking Channel, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Booking Channel, 2023 to 2033
6.3.1. Phone Booking
6.3.2. Online Booking
6.3.3. In-Person Booking
6.4. Y-o-Y Growth Trend Analysis By Booking Channel, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Booking Channel, 2023 to 2033
7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tourism Type
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By Tourism Type, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tourism Type, 2023 to 2033
7.3.1. Domestic
7.3.2. International
7.4. Y-o-Y Growth Trend Analysis By Tourism Type, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Tourism Type, 2023 to 2033
8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tourist Type
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) Analysis By Tourist Type, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tourist Type, 2023 to 2033
8.3.1. Independent Traveler
8.3.2. Tour Group
8.3.3. Package Traveler
8.4. Y-o-Y Growth Trend Analysis By Tourist Type, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Tourist Type, 2023 to 2033
9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Consumer Orientation
9.1. Introduction / Key Findings
9.2. Historical Market Size Value (US$ Million) Analysis By Consumer Orientation, 2018 to 2022
9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Consumer Orientation, 2023 to 2033
9.3.1. Men
9.3.2. Women
9.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2018 to 2022
9.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2023 to 2033
10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age Group
10.1. Introduction / Key Findings
10.2. Historical Market Size Value (US$ Million) Analysis By Age Group, 2018 to 2022
10.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age Group, 2023 to 2033
10.3.1. 15-25 Years
10.3.2. 26-35 Years
10.3.3. 36-45 Years
10.3.4. 46-55 Years
10.3.5. 66-75 Years
10.4. Y-o-Y Growth Trend Analysis By Age Group, 2018 to 2022
10.5. Absolute $ Opportunity Analysis By Age Group, 2023 to 2033
11. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Introduction
11.2. Historical Market Size Value (US$ Million) Analysis By Country, 2018 to 2022
11.3. Current Market Size Value (US$ Million) Analysis and Forecast By Country, 2023 to 2033
11.3.1. USA
11.4. Market Attractiveness Analysis By Country
12. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.2. By Type
12.2.3. By Booking Channel
12.2.4. By Tourism Type
12.2.5. By Tourist Type
12.2.6. By Consumer Orientation
12.2.7. By Age Group
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Type
12.3.3. By Booking Channel
12.3.4. By Tourism Type
12.3.5. By Tourist Type
12.3.6. By Consumer Orientation
12.3.7. By Age Group
12.4. Key Takeaways
13. Market Structure Analysis
13.1. Competition Dashboard
13.2. Competition Benchmarking
13.3. Market Share Analysis of Top Players
13.3.1. By Country
13.3.2. By Type
13.3.3. By Booking Channel
13.3.4. By Tourism Type
13.3.5. By Tourist Type
13.3.6. By Consumer Orientation
13.3.7. By Age Group
14. Competition Analysis
14.1. Competition Deep Dive
14.1.1. Bouteco
14.1.1.1. Overview
14.1.1.2. Product Portfolio
14.1.1.3. Profitability by Market Segments
14.1.1.4. Sales Footprint
14.1.1.5. Strategy Overview
14.1.1.5.1. Marketing Strategy
14.1.2. Kind Traveler
14.1.2.1. Overview
14.1.2.2. Product Portfolio
14.1.2.3. Profitability by Market Segments
14.1.2.4. Sales Footprint
14.1.2.5. Strategy Overview
14.1.2.5.1. Marketing Strategy
14.1.3. Responsible Travel
14.1.3.1. Overview
14.1.3.2. Product Portfolio
14.1.3.3. Profitability by Market Segments
14.1.3.4. Sales Footprint
14.1.3.5. Strategy Overview
14.1.3.5.1. Marketing Strategy
14.1.4. Wild Frontiers Adventures Travel
14.1.4.1. Overview
14.1.4.2. Product Portfolio
14.1.4.3. Profitability by Market Segments
14.1.4.4. Sales Footprint
14.1.4.5. Strategy Overview
14.1.4.5.1. Marketing Strategy
14.1.5. Wilderness Holding Limited
14.1.5.1. Overview
14.1.5.2. Product Portfolio
14.1.5.3. Profitability by Market Segments
14.1.5.4. Sales Footprint
14.1.5.5. Strategy Overview
14.1.5.5.1. Marketing Strategy
14.1.6. Beyonder Experiences
14.1.6.1. Overview
14.1.6.2. Product Portfolio
14.1.6.3. Profitability by Market Segments
14.1.6.4. Sales Footprint
14.1.6.5. Strategy Overview
14.1.6.5.1. Marketing Strategy
14.1.7. Undiscovered Mountains
14.1.7.1. Overview
14.1.7.2. Product Portfolio
14.1.7.3. Profitability by Market Segments
14.1.7.4. Sales Footprint
14.1.7.5. Strategy Overview
14.1.7.5.1. Marketing Strategy
14.1.8. Gondwana Ecotours
14.1.8.1. Overview
14.1.8.2. Product Portfolio
14.1.8.3. Profitability by Market Segments
14.1.8.4. Sales Footprint
14.1.8.5. Strategy Overview
14.1.8.5.1. Marketing Strategy
14.1.9. Row Adventures
14.1.9.1. Overview
14.1.9.2. Product Portfolio
14.1.9.3. Profitability by Market Segments
14.1.9.4. Sales Footprint
14.1.9.5. Strategy Overview
14.1.9.5.1. Marketing Strategy
14.1.10. Natural Habitat Adventures
14.1.10.1. Overview
14.1.10.2. Product Portfolio
14.1.10.3. Profitability by Market Segments
14.1.10.4. Sales Footprint
14.1.10.5. Strategy Overview
14.1.10.5.1. Marketing Strategy
14.1.11. Cheeseman's Ecological Safaris
14.1.11.1. Overview
14.1.11.2. Product Portfolio
14.1.11.3. Profitability by Market Segments
14.1.11.4. Sales Footprint
14.1.11.5. Strategy Overview
14.1.11.5.1. Marketing Strategy
14.1.12. Sustainable Travel International
14.1.12.1. Overview
14.1.12.2. Product Portfolio
14.1.12.3. Profitability by Market Segments
14.1.12.4. Sales Footprint
14.1.12.5. Strategy Overview
14.1.12.5.1. Marketing Strategy
14.1.13. NATIVE TOURS, INC.
14.1.13.1. Overview
14.1.13.2. Product Portfolio
14.1.13.3. Profitability by Market Segments
14.1.13.4. Sales Footprint
14.1.13.5. Strategy Overview
14.1.13.5.1. Marketing Strategy
15. Assumptions & Acronyms Used
16. Research Methodology
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United States Sustainable Tourism Market
