The USA sports drink market size is expected to be valued at USD 7.6 billion in 2023. By 2033, it is set to reach a massive valuation of USD 10.9 billion. Total sports drink sales across the USA are slated to increase at a CAGR of 3.7% between 2023 and 2033.
Rising focus on improving health and fitness, increasing sports activities, and growing popularity of protein-infused sports drinks are a few of the key factors driving the USA sports drink industry forward.
Sports drinks have become incredibly popular in the United States for the past few years and the trend is expected to continue during the forecast period. The main population consuming sports drinks are the millennials and young adults. Growing preference for functional healthy drinks in the USA, especially millennials, is expected to elevate the demand for sports drinks during the assessment period.
Consumers are increasingly looking for different kinds of sports drinks and beverages to meet their nutritional and hydration needs in line. Rising inclination towards more active lifestyles fuels interest in sports like soccer and football as well as other leisure activities, which will increase demand for sports beverages in the USA.
Similarly, rising health-conscious population who want to get the most out of their workouts while also minimizing their sugar and calorie intake along with growing popularity of protein-packed sports drinks or protein-infused sports drinks is expected to boost sports drink demand across the USA during the forecast period.
Growing inclination toward clean-label products and development of organic sports drinks are likely to fuel sports drink sales in the country over the projection period. As consumers look for ways to reduce their exposure to chemicals and artificial ingredients, manufacturers of sports drinks have started using natural ingredients like fruit juices and plant extracts in their products. This will bode well for the market. New sports drinks with low sugar content, innovative flavors, and natural ingredients are storming the USA market.
Celebrity endorsement and increasing advertisements by sports drink manufacturers are providing a strong thrust to the market expansion across the USA. About 72% of the USA sports drink market is held by Gatorade, while about 16% market share is contributed by Powerade. Despite their supremacy, new start-ups are entering this market space with innovative sports drinks with advanced formulas. For instance, in 2022, a new sports drink called Prime Hydration was created by Youtubers KSI and Logan Paul.
| Attribute | Key Insights |
|---|---|
| USA Sports Drink Market Estimated Value (2023E) | USD 7.6 billion |
| Projected Market Value (2033F) | USD 10.9 billion |
| Value-based CAGR (2023 to 2033) | 3.7% |
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Total sports drink demand across the USA increased at a significant pace during the historical period from 2018 to 2022. However, for the projection period (2023 and 2033), a moderate CAGR of 3.7% has been predicted by Future Market Insights for the USA sports drink industry.
Sports drinks are becoming more and more common in the USA, particularly among athletes and anyone who engages in intense exercise. The primary factors influencing growth in the USA sports drink industry include rising demand for different functional beverages due to increasing health awareness and growing demand from millennials.
The country's beverage companies are focusing on raising the demand for their sports drinks using a variety of endorsements from well-known athletes and celebrities as well as promotional campaigns at festivals and events, among other things. This is stimulating the country's market development and the trend is likely to continue during the assessment period.
Several important factors have been highlighted by FMI that are projected to impact the market dynamics of the USA sports drink industry during the assessment period (2023 to 2033). Besides this, FMI analysts have also examined the emerging trends restraining elements, upcoming threats, and lucrative opportunities that can somehow impact sports drink sales across the USA
The drivers, restraints, opportunities, and threats identified are as follows:
DRIVERS:
RESTRAINTS:
OPPORTUNITIES:
THREATS:
Principal Consultant
Inclination Towards Sustainable Packaged Products to Boost the USA Sports Drink Market
Rising concerns regarding increased packaging waste in the environment has prompted sports drink companies to use sustainable and eco-friendly packaging solutions for their beverage. Consumers are also opting for sports drink brands that feature sustainable packaging. This trend is having a deep impact on the USA sports drinks industry and the trend is expected to further escalate during the forecast period amid enforcement of stringent regulations by government.
The most widely used sustainable packaged product is PET bottles. PET bottles are safe, lightweight, and fully recyclable packaging solutions that are being increasingly used by sports drink companies.
Due to their transparency, stability, high-pressure resistance, and lightweight, PET bottles are also commonly recommended by producers as a container for their products. Manufacturers have started offering their products in reusable, BPA-free bottles in response to the growing worries about the use of plastic.
The market's largest participants, such as PepsiCo Inc. and The Coca-Cola Company, are attempting to lower their carbon footprint by using eco-friendly packaging techniques. These aforementioned factors are estimated to have a positive impact on the USA sports drink market development.
Favorable Government Policies Positively Affecting USA Sports Drinks Market
Over the past few years, the industry has been significantly influenced by the rise in government efforts and the presence of numerous companies in the USA that are intended to boost sports participation. For instance, the “National Youth Sports Strategy” was unveiled by the USA Department of Health and Human Services in 2019 to boost young people's involvement in sports and physical education.
This is also the first government roadmap that outlines actions the country can do to guarantee that every young person in the nation has the chance, desire, and accessibility to play sports. ?With increasing sports activities and high participation of youth, demand for sports drinks will eventually rise rapidly across the country, thereby creating lucrative revenue-generation opportunities for sports drink companies.
Isotonic Sports Drinks Remain the Highly Sought-After Product Type
Based on product type, the market for sports drinks is segmented into isotonic sports drinks, hypotonic sports drinks, and hypertonic sports drinks. Among these, isotonic sports drinks segment holds a prominent share of the USA sports drinks industry and the trend is likely to continue during the forecast period. This is attributed to rising preference for isotonic sports drinks due to their ability to quickly provide high energy and electrolytes.
Isotonic sports drinks contain a similar concentration of sugars, fluid, and salt as that of blood. They help to rapidly replace fluids in the body lost during strenuous activities, while also providing more carbohydrates. Most of the sports drinks in the USA market are isotonic.
Flavored Sports Drinks to Generate Lucrative Revenues Through 2033
Based on flavor, the USA sports drinks industry is categorized into flavored sports drinks and unflavored sports drinks. As per Future Market Insights, the flavored segment will continue to dominate the USA market during the forecast period owing to rising consumer preference for flavored sports drinks over its counterpart.
Flavored segment is further divided into citrus, berries, mocha, pomegranate, apple, mint, blends (mix), cola, watermelon, and other flavors. Given that consumers have a variety of drinks to choose from that suit their tastes and preferences, the demand for flavored sports drinks is currently rising and the trend is expected to continue during the assessment period. For instance, businesses are selling a variety of flavored sports drinks in flavors including grapes, lemon, mixed berries, orange, and citrus. These beverages also have extra proteins, minerals, and vitamins, making them not only more palatable but also highly nutritional as well.
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Leading sports drink manufacturers are constantly introducing natural sports drinks with innovative flavors to attract more and more customers. Besides this, they are employing various strategies such as partnerships, acquisitions, mergers, advertisements, research and development activities, and strengthening distribution channels to increase their revenue share as well as expand their footprint.
Similarly, new start-ups are entering this market space to grab emerging opportunities. They are using celebrity endorsement as their key marketing tool to promote their brand or products.
Recent Developments:
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 7.6 billion |
| Projected Market Size (2033) | USD 10.9 billion |
| Anticipated Growth Rate (2023 to 2033) | 3.7% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD billion for Value and MT for Volume |
| Key Segments Covered | Product Type, Distribution Channel, Flavor, Form, and Packaging Material |
| Key Companies Profiled | Gatorade; Powerade; Body Armor; Monster Hydro; Aquarius; Melaleuca; Bulletproof FAT water; Honest Sport; Muscle Milk; Staminade; Hammer Nutrition HEED |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The industry is valued at USD 7.6 billion in 2023.
Isotonic sports drink is extensively preferred segment in the country.
The retail industry is the key consumer of the USA sports drink market.
The industry is estimated to reach USD 10.9 billion by 2033.
The USA sports drink market CAGR for 2033 is 3.7%.
1. Executive Summary 2. Market Overview 3. Market Background 4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Isotonic 5.2. Hypotonic 5.3. Hypertonic 6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 6.1. Offline 6.1.1. Store-Based Retailing 6.1.2. Hypermarkets/Supermarkets 6.1.3. Convenience Stores 6.1.4. Mom and Pop Stores 6.1.5. Discount Stores 6.1.6. Specialty Stores 6.1.7. Independent Small Groceries 6.2. Online Retail 7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavor 7.1. Unflavored 7.2. Flavored 7.2.1. Citrus 7.2.2. Berries 7.2.3. Mocha 7.2.4. Pomegranate 7.2.5. Apple 7.2.6. Mint 7.2.7. Blends (Mix) 7.2.8. Cola 7.2.9. Watermelon 7.2.10. Others 8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form 8.1. Powdered 8.2. Liquid 9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging Material 9.1. Metal 9.2. Pet/Plastic 9.3. Glass 10. Market Structure Analysis 11. Competition Analysis 11.1. Gatorade 11.2. POWERADE 11.3. Body Armor 11.4. Monster Hydro 11.5. Aquarius 11.6. Melaleuca 11.7. Bulletproof FAT water 11.8. Honest Sport 11.9. Muscle Milk 11.10. Staminade 11.11. Hammer Nutrition HEED 11.12. Other Players (On Additional Requests) 12. Assumptions & Acronyms Used 13. Research Methodology
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USA Sports Drink Market
