The USA prenatal vitamin supplements market size is expected to reach a valuation of USD 189.3 million in 2023. It is projected to record a CAGR of 6.1% over the forecast period.
Prenatal vitamin supplement sales in the country are likely to account for a significant part of the demand in the market. The market is expected to be valued at USD 341.5 million by 2033.
Prenatal supplements are a type of dietary supplement specifically designed for women who are pregnant or trying to conceive. These supplements typically contain a variety of vitamins and minerals that are important for a healthy pregnancy and fetal development.
A few of the most common nutrients found in prenatal supplements include folic acid, iron, calcium, and vitamin D. Folic acid is particularly important for preventing birth defects of the brain and spine. Iron, on the other hand, is needed to support the increased production of red blood cells during pregnancy.
Due to a number of circumstances, including growing knowledge of the value of prenatal nutrition and dietary changes, prenatal vitamin supplement demand is increasing in the USA. Postponed childbearing and increased availability of these supplements in the country are also anticipated to drive the market.
The advantages of taking prenatal vitamins to ensure they are obtaining the nutrients needed for a healthy pregnancy and infant are becoming more widely recognized by women. A rising understanding of the value of prenatal nutrition and the part supplements can play in promoting a healthy pregnancy & baby development is reflected in this demand.
To meet the rising demand for their products, prenatal vitamin supplement manufacturers in the USA are using a variety of strategies. These include creating customized formulations and collaborating with healthcare providers.
They are also investing in research & development and utilizing successful marketing & advertising techniques. They are further concentrating on developing top-notch goods that meet the particular requirements of expectant mothers. A few other companies are employing a variety of marketing strategies to build brand awareness and connect with their intended market.
In April 2022, for instance, WeNatal, a prenatal supplement start-up based in Los Angeles, unveiled its first-ever prenatal supplement. It is designed for both women and men, inclusive of all couples.
As per the firm, male well-being and the quality of sperm have typically not been addressed in preconception, despite the fact that men contribute to 50% of miscarriage, infertility, and overall pregnancy success. WeNatal is expected to change prenatal care from a me-centered approach to a couples-centred approach, from we to we, since rates of fertility and safe pregnancy outcomes are at an all-time low.
Similarly, Future Kind, a wellness brand headquartered in California, launched Vegan Prenatal Vitamin to broaden its range of supplements in January 2023. It is considered to be the world’s first prenatal created especially for plant-based and vegan diets. It is made with an apt amount of methyl folate, vitamin D, and B12.
| Attributes | Key Insights |
|---|---|
| USA Prenatal Vitamin Supplements Market Estimated Size (2023E) | USD 189.3 million |
| Projected Market Valuation (2033F) | USD 341.5 million |
| Value-based CAGR (2023 to 2033) | 6.1% |
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| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 3.3% |
| Jul to Dec (H2), 2021 (A) | 3.9% |
| Jan to Jun (H1),2022 Projected (P) | 3.9% |
| Jan to Jun (H1),2022 Outlook (O) | 3.6% |
| Jul to Dec (H2), 2022 Projected (P) | 4.6% |
| Jul to Dec (H2), 2022 Outlook (O) | 4.9% |
| Jan to Jun (H1), 2023 Projected (P) | 5.7% |
Future Market Insights (FMI) projects the USA prenatal vitamin supplements market to remain lucrative through 2033. It is anticipated to witness a CAGR of 6.1% between 2023 to 2033, in comparison to the CAGR of 4.3% posted between 2018 to 2022.
The USA market offers several chances for expansion and innovation. The market for prenatal supplements is being driven by a rising trends for postponed childbearing and increased public awareness of the value of healthy nutrition during pregnancy.
The industry's rise might be further supported by a rapid shift to online sales, penetration of new markets, and diversity of product offerings. Growing demand for personalized prenatal vitamins would also offer manufacturers the opportunity to provide new supplement formulations.
These are specifically catered to customer requirements. The market for prenatal vitamin supplements in the USA is a fast-expanding sector with tremendous room for growth.
Principal Consultant
Sweet Prenatal Vitamins for Pregnancy to Gain Traction with Rising Prevalence of Nausea
There is an increasing demand for sweet prenatal vitamin supplements such as gummies and chews in the USA market. Compared to conventional pill formulations, these novel supplements are frequently more pleasant and simpler to use. It can be helpful for people who have trouble swallowing medications or experience nausea during pregnancy.
Convenience is another component of the efficacy of confectionery prenatal vitamins. Gummies and chews are more convenient for people who are always on the go as they do not need to be swallowed with water.
The rising demand for candy-flavoured prenatal vitamins is a result of the expanding trend toward individualized healthcare and wellness. Pregnant or intending mothers might prefer to take supplements that are made to suit their individual requirements and preferences, including flavor and texture.
Demand for OTC Prenatal Tablets to Skyrocket Amid Rising Number of Pharmacies in the USA
Over-the-counter (OTC) supplements are generally accessible to a wide range of individuals due to their availability in retail stores and pharmacies. Women nowadays find it simpler to get prenatal pills without a prescription from the doctor.
The accessibility of OTC supplements has additionally fueled their development as a sales channel niche. When compared to prescription supplements, over-the-counter prenatal supplements are frequently less priced, making them more affordable for a large spectrum of consumers.
The supermarket/hypermarket segment is also expected to propel demand in the USA market through 2033. Consumers are nowadays purchasing prenatal vitamin supplements through supermarkets and hypermarkets as these retail outlets offer convenience, affordability, and accessibility. Numerous pregnant women and their partners prefer to buy these supplements along with their regular groceries, rather than making a separate trip to a speciality health store or pharmacy.
Supermarkets and hypermarkets often offer a wide range of prenatal vitamin supplements from different brands. Hence, this makes it easy for consumers to compare and choose the one that suits their needs and budget. These retailers frequently offer promotions, discounts, and loyalty programs that can make new supplements more affordable for cost-conscious consumers.
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Prenatal vitamin supplement manufacturers in the USA are adopting various strategies to meet the rising demand for their products. They are forming partnerships or acquiring other companies to expand their product offerings or enter new markets.
A few other USA-based prenatal vitamin supplement manufacturers are collaborating with healthcare providers such as doctors and midwives to promote their products. They would offer free samples to healthcare providers or sponsor events where expectant mothers can learn about the benefits of prenatal supplements.
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| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 189.3 million |
| Projected Market Valuation (2033) | USD 341.5 million |
| Value-based CAGR (2023 to 2033) | 6.1% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (USD million) and Volume (MT) |
| Key Regions Covered | North America |
| Key Countries Covered | USA |
| Key Segments Covered | Product Type and Sales Channel |
| Key Companies Profiled | Exeltis USA, Inc.; Abbott Nutrition; Mead Johnson & Company, LLC; Avion Pharmaceuticals, LLC; Garden of Life; Unilever; Church & Dwight Co. Inc.; Bayer- One A Day; Nestlé, S.A; Otsuka Pharmaceutical Co., Ltd; Vitamin Angels; Country Life, LLC; New Chapter, Inc. |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers Restraints Opportunity Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Sweet prenatal vitamin supplements for pregnancy gaining traction in the country.
The growth potential of market is 6.1% through 2033.
The high cost of adoption is likely to limit market growth.
The United States is likely to generate 35% revenue in the market in 2023.
Launch of new products is driving the market in the United States.
1. Executive Summary 2. Market Overview 3. Market Dynamics 4. Per Capita Assessment (2018 to 2033) 5. Regulations 6. Consumer Sentiment Analysis 7. USA Prenatal Vitamins Supplements Market - Pricing Analysis 8. Value Chain Analysis 9. USA Prenatal Vitamins Supplements Market Demand (in Value (USD million) and Volume (MT) Analysis 2018 to 2022 and Forecast, 2023 to 2033 10. USA Prenatal Vitamins Supplements Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 10.1. Confectionery Products 10.1.1. Gummies 10.1.2. Chews 10.1.3. Others (Lollipops, Hard Boiled Candies) 10.2. Pharmaceutical Products 10.2.1. Capsule 10.2.2. Tablet/ Pills 10.2.3. Soft Gel 10.2.4. Liquid 11. USA Prenatal Vitamins Supplements Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 11.1. Prescription Supplements (Rx) / Institutional Sales (Hospital and Clinics) 11.2. Over the Counter Supplements (OTC) 11.2.1. Drug Stores and Pharmacies 11.2.2. Hypermarkets/Supermarkets 11.2.3. Convenience Stores 11.2.4. Health and Wellness Stores 11.2.5. Specialty Stores 11.2.6. Departmental Stores 11.3. Online 11.3.1. Company Website 11.3.2. 3rd Party / Mass Merchandiser 12. Market Structure Analysis 13. Competition Analysis 13.1. Nestlé, S.A - Materna 13.2. Country Life, LLC 13.3. Abbott Nutrition 13.4. Church & Dwight Co. Inc. 13.5. Otsuka Pharmaceutical Co., Ltd. 13.6. Mead Johnson & Company, LLC 13.7. Unilever 13.8. Vitamin Angels 13.9. Ritual 13.10. New Chapter, Inc. 13.11. Rainbow Light® 13.12. Garden of Life 13.13. NOW® 13.14. Bayer- One A Day 13.15. Actif USA 13.16. Fairhaven Health 13.17. Exeltis USA, Inc. 13.18. Avion Pharmaceuticals, LLC 13.19. NATURELO Premium Supplements 13.20. Snap Supplements 13.21. Theralogix, LLC 13.22. Pink Stork 14. Assumptions and Acronyms Used 15. Research Methodology
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USA Prenatal Vitamin Supplements Market
