The USA bird food market size is estimated at USD 3,011.0 million in 2023. It is projected to reach USD 3,931.1 million by 2033. It would expand at a CAGR of 2.5% from 2023 to 2033. The USA bird food market share in its parent market, i.e., global pet food market is 20% to 25%.
Demand for bird food is predicted to expand rapidly in the next ten years. Rising bird adoption and growing pet-parent culture would contribute to high bird food sales in the USA.
Increased feeding concerns by bird adopters are also expected to drive demand for bird feeders throughout the evaluation period. One of the factors fueling demand is humanization of birds, which is accompanied by rising affluence.
Increasing pet lovers and pet parents nowadays view their pets with compassion. Hence, there is a growing tendency for people to spend more money to improve their pets' lifestyle and quality of life.
The way pet owners care for their animals has evolved as a result of technology. Technology has made it easy for pet owners to communicate with and care for their animals.
Any industry that spurs market expansion has always included technology and innovation. The pet care industry is no exception. With online platforms, technology has also altered how pet owners can get in touch with pet care facilities in the market.
According to the National Pet Owners Survey, the percentage of pet owners who purchase online jumped by over 20% from 72% to 86% of replies in 2020. Around 60% of pet owners often made in-person purchases at brick-and-mortar businesses prior to the pandemic.
Shopping in person decreased to about 41% during the pandemic. It is more in line with the 46% of pet owners who prefer to order online and have their products delivered to their homes.
Most people would conclude that owning a pet bird is for the birds if they were to base their assessment on the market in the USA. The companion bird products segment has been tested. It is attributed to the recent fall in ownership of birds in American families.
This stands in stark contrast to increasing pet-related product sales. It has been driven mostly by dogs and cats. But also, to a lesser extent, it has been pushed by small animals such as fish, hamsters, rabbits. Aves such as birds would also propel demand.
One of the most expected and significant economic trends for several years has been the growing influence of multicultural customers. These include African-Americans, Hispanics, and Asians.
According to survey statistics, Asians and Hispanics are significantly more likely than the norm to possess a bird as a pet. Only the bird family of companion animals exhibits this.
The variety of individuals who keep backyard coops is increasing, as is interest in keeping hens as pets. Several companion bird merchants have accepted this recent craze.
They are nowadays producing new products for this sub-category. They are also offering cost-effective diets and cages for conventional companion birds such as budgies, canaries, and parrots.
Petmate, for instance, has unveiled a complete series of sizable coops under the Precision Pet brand. These are intended to house several chickens. Similarly, for fans of backyard hens, Central Garden & Pet debuted a full line of goods under the Kaytee brand.
The new Kaytee collection features coops, cage accessories, treats, as well as meals and supplements for poultry. A wire enclosure for chicks, a big chicken coop with a nesting box, and a regular cage for two chickens are available in the series.
| Attribute | Key Insights |
|---|---|
| Estimated USA Bird Food Market Size (2023E) | USD 3,011.0 million |
| Projected Market Valuation (2033F) | USD 3,931.1 million |
| Value-based CAGR (2023 to 2033) | 2.5% |
| Collective Value Share: Top 5 Companies (2022A) | 15% to 20% |
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One of the key markets for bird food is the USA. The USA bird food market is projected to develop at a significant rate between 2023 and 2033.
There are several people in the USA who keep a bird as a pet and like to plant unique trees. In order to experience the joy of witnessing cardinals, woodpeckers, and nuthatches up close, around 50 to 60 million Americans feed birds.
They also want to observe birds personally just outside their windows. For more than a century, feeding wild birds has been a tradition in the USA.
Participation surged in 2020 during the early stages of the COVID epidemic. Bird food and feeders flew off the shelves as most people remained inside.
Key businesses are also investing in research & development and strategic alliances to broaden their reach. They are also aiming to expand their product offering in order to meet rising pet food demand. Companies will be able to do this to build their brand awareness and give themselves a competitive edge.
High Pet Adoption for Mental Well-being to Push Sales of Bird Cage Food in the USA
Rise of Natural and ‘Made in the USA’ Marketing Campaigns to Propel Bird Seed Sales
Principal Consultant
Sunflower Seeds/Hearts to Remain the Most Prominent Type of Bird Feed by 2033
In 2022, the sunflower seeds/hearts segment dominated the market in terms of product type. It accounted for a revenue share of more than 33.1% in the same year.
Sunflower seeds are mainly preferred due to their high oil content. It supplies energy for feather replacement, migration, and winter survival. Most species of bird can handle and hull the varied sunflower seed sizes.
Under USD 15 Range Products are Mostly Preferred by Pet Bird Owners in the USA
The under USD 15 segment dominated the USA bird food market in terms of price range in 2022. It accounted for more than 35% of total revenue in the same year.
Key players are concentrating on providing a wide range of inexpensive bird food in comparable price ranges. It is projected to draw in more pet bird owners.
Clients to Prefer Indirect Sales Channel to Purchase Commercial Bird Feed in the USA
In terms of sales channel, the indirect sales segment dominated the USA bird food market in 2022. It accounted for more than 73.4% of total revenue in the same year.
Supermarkets & hypermarkets and neighborhood businesses/pet specialty shops held a considerable market share. Demand for bird food from online stores has also increased in the country.
It is the outcome of advertising, social media presence, and doorstep delivery. Currently, customized products are also offered by online retailers.
Leading players are focusing on different business strategies. These include merger & acquisition, collaboration & partnership, geographical expansion, and new product launches. They are aiming to expand their presence in the target market.
Key companies operating in the target market are also focusing on innovative pet food development. They are aiming to provide personalized products as per certain requirements of bird owners.
For instance
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| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 3,011.0 million |
| Projected Market Valuation (2033) | USD 3,931.1 million |
| Value-based CAGR (2023 to 2033) | 2.5% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (USD million) and Volume (Tons) |
| Key Segments Covered | Product Type, Price Range, Sales Channel |
| Key Companies Profiled | Kaytee Products, Inc.; Pennington Seed, Inc.; Wild Birds Unlimited, Inc.; Des Moins Feed Co. Inc.; GLOBAL HARVEST FOODS, LLC.; F.M. Brown's Sons, Inc.; Wagner's LLC.; Hartz; Mars Inc.; Nestle SA; Others (As per Request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The market is expected to be worth USD 3,931.1 million by 2033.
The market is forecast to register a CAGR of 2.5% through 2033.
The market is estimated to secure a valuation of USD 3011 million in 2023.
High pet adoption for mental health boosts bird cage food sales in the United States.
A 33.1% share of revenue may be contributed by the segment of sunflower seeds and hearts.
The indirect sales category accounted for 73.4% of total revenue in terms of sales channel.
1. Executive Summary 2. Market Overview 3. Bird Food Market-Overview 4. Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Market - Pricing Analysis 6. Market Demand (in Value or Size in USD million) Analysis 2018 to 2022 and Forecast, 2023 to 2033 7. Market Background 8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Type 8.1. Sunflower Seeds/Hearts 8.2. Peanuts 8.3. Niger 8.4. Millet 8.5. Others (Suet, Mealworms) 9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Price Range 9.1. Under USD 15 9.2. USD 15 to USD 25 9.3. USD 25 to USD 50 9.4. USD 50 to USD 75 9.5. Above USD 75 10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 10.1. Introduction / Key Findings 10.2. Historical Market Size (USD million) and Volume Analysis By Sales Channel, 2018 to 2022 10.3. Current and Future Market Size (USD million) and Volume Analysis and Forecast By Sales Channel, 2023 to 2033 10.3.1. Direct Sales 10.3.2. Indirect Sales 10.3.2.1. Hypermarkets/Supermarkets 10.3.2.2. Specialty Stores 10.3.2.3. Multi-Brand Stores 10.3.2.4. Garden Centers 10.3.2.5. Pet Stores 10.3.2.6. Other Sales Channels 10.4. Market Attractiveness Analysis By Sales Channel 11. Consumer Sentiment Analysis 12. Market Structure Analysis 13. Competition Analysis 13.1. Kaytee Products, Inc. 13.2. Pennington Seed, Inc. 13.3. Wild Birds Unlimited, Inc. 13.4. Des Moins Feed Co. Inc. 13.5. GLOBAL HARVEST FOODS, LLC. 13.6. F.M. Brown's Sons, Inc. 13.7. Wagner's LLC. 13.8. Hartz 13.9. Mars Inc. 13.10. Nestle SA 13.11. Other Players (As Requested) 14. Assumptions and Acronyms Used 15. Research Methodology
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USA Bird Food Market
