USA Bird Food Market

USA Bird Food Market Outlook (2023 to 2033)

The USA bird food market size is estimated at US$ 3,011.0 million in 2023. It is projected to reach US$ 3,931.1 million by 2033. It would expand at a CAGR of 2.5% from 2023 to 2033. The USA bird food market share in its parent market, i.e., global pet food market is 20% to 25%.

Demand for bird food is predicted to expand rapidly in the next ten years. Rising bird adoption and growing pet-parent culture would contribute to high bird food sales in the USA.

Increased feeding concerns by bird adopters are also expected to drive demand for bird feeders throughout the evaluation period. One of the factors fueling demand is humanization of birds, which is accompanied by rising affluence.

Increasing pet lovers and pet parents nowadays view their pets with compassion. Hence, there is a growing tendency for people to spend more money to improve their pets' lifestyle and quality of life.

The way pet owners care for their animals has evolved as a result of technology. Technology has made it easy for pet owners to communicate with and care for their animals.

Any industry that spurs market expansion has always included technology and innovation. The pet care industry is no exception. With online platforms, technology has also altered how pet owners can get in touch with pet care facilities in the market.

According to the National Pet Owners Survey, the percentage of pet owners who purchase online jumped by over 20% from 72% to 86% of replies in 2020. Around 60% of pet owners often made in-person purchases at brick-and-mortar businesses prior to the pandemic.

Shopping in person decreased to about 41% during the pandemic. It is more in line with the 46% of pet owners who prefer to order online and have their products delivered to their homes.

Most people would conclude that owning a pet bird is for the birds if they were to base their assessment on the market in the USA. The companion bird products segment has been tested. It is attributed to the recent fall in ownership of birds in American families.

This stands in stark contrast to increasing pet-related product sales. It has been driven mostly by dogs and cats. But also, to a lesser extent, it has been pushed by small animals such as fish, hamsters, rabbits. Aves such as birds would also propel demand.

One of the most expected and significant economic trends for several years has been the growing influence of multicultural customers. These include African-Americans, Hispanics, and Asians.

According to survey statistics, Asians and Hispanics are significantly more likely than the norm to possess a bird as a pet. Only the bird family of companion animals exhibits this.

The variety of individuals who keep backyard coops is increasing, as is interest in keeping hens as pets. Several companion bird merchants have accepted this recent craze.

They are nowadays producing new products for this sub-category. They are also offering cost-effective diets and cages for conventional companion birds such as budgies, canaries, and parrots.

Petmate, for instance, has unveiled a complete series of sizable coops under the Precision Pet brand. These are intended to house several chickens. Similarly, for fans of backyard hens, Central Garden & Pet debuted a full line of goods under the Kaytee brand.

The new Kaytee collection features coops, cage accessories, treats, as well as meals and supplements for poultry. A wire enclosure for chicks, a big chicken coop with a nesting box, and a regular cage for two chickens are available in the series.

Attribute	Key Insights
Estimated USA Bird Food Market Size (2023E)	US$ 3,011.0 million
Projected Market Valuation (2033F)	US$ 3,931.1 million
Value-based CAGR (2023 to 2033)	2.5%
Collective Value Share: Top 5 Companies (2022A)	15% to 20%

How Will Sales of Bird Food between 2018 and 2022 Outpace Demand from 2023 to 2033 in the USA?

One of the key markets for bird food is the USA. The USA bird food market is projected to develop at a significant rate between 2023 and 2033.

There are several people in the USA who keep a bird as a pet and like to plant unique trees. In order to experience the joy of witnessing cardinals, woodpeckers, and nuthatches up close, around 50 to 60 million Americans feed birds.

They also want to observe birds personally just outside their windows. For more than a century, feeding wild birds has been a tradition in the USA.

Participation surged in 2020 during the early stages of the COVID epidemic. Bird food and feeders flew off the shelves as most people remained inside.

Key businesses are also investing in research & development and strategic alliances to broaden their reach. They are also aiming to expand their product offering in order to meet rising pet food demand. Companies will be able to do this to build their brand awareness and give themselves a competitive edge.

Key USA Bird Food Market Trends Listed by Future Market Insights

High Pet Adoption for Mental Well-being to Push Sales of Bird Cage Food in the USA

• Due to the fact that pets are nowadays seen as family members, pet owners have evolved into pet parents.
• This transformation and rising fondness for pets have subsequently raised the spending on pets.
• Growing demand for pet adoption as a companion for entertainment, health, and mental well-being are a few aspects influencing expansion of the target market.
• Increasing single-person homes, unmarried couples, and childless households in the USA is due in part to these demographics.
• From 2021 to 2022, more than 60% of households or about 90.5 million households had pets, according to the American Pet Products Association (APPA).
• This growth in pet-related spending has led to increasing development of goods and services marketed to pet owners.

Rise of Natural and ‘Made in the USA’ Marketing Campaigns to Propel Bird Seed Sales

• Natural has evolved into a universal trend that is influencing all pet goods.
• It unquestionably has a significant impact on the market for bird food.
• All market categories increasingly emphasize the use of language that supports natural ingredients and materials.
• But the food, snack, and toy industries stand out in this regard.
• Marketers' emphasis on ‘manufactured in the USA’ items is another prominent trend in the bird category.
• It is one of the issues that pet owners have with recalled and tainted pet items from foreign nations.

Category-wise Insights

Which is the Most Preferred Type of Bird Food in the USA?

Sunflower Seeds/Hearts to Remain the Most Prominent Type of Bird Feed by 2033

In 2022, the sunflower seeds/hearts segment dominated the market in terms of product type. It accounted for a revenue share of more than 33.1% in the same year.

Sunflower seeds are mainly preferred due to their high oil content. It supplies energy for feather replacement, migration, and winter survival. Most species of bird can handle and hull the varied sunflower seed sizes.

Which is the Highly Preferred Price Range for Bird Food in the USA?

Under US$ 15 Range Products are Mostly Preferred by Pet Bird Owners in the USA

The under US$ 15 segment dominated the USA bird food market in terms of price range in 2022. It accounted for more than 35% of total revenue in the same year.

Key players are concentrating on providing a wide range of inexpensive bird food in comparable price ranges. It is projected to draw in more pet bird owners.

Which Sales Channel would Exhibit High Demand for Bird Food in the USA?

Clients to Prefer Indirect Sales Channel to Purchase Commercial Bird Feed in the USA

In terms of sales channel, the indirect sales segment dominated the USA bird food market in 2022. It accounted for more than 73.4% of total revenue in the same year.

Supermarkets & hypermarkets and neighborhood businesses/pet specialty shops held a considerable market share. Demand for bird food from online stores has also increased in the country.

It is the outcome of advertising, social media presence, and doorstep delivery. Currently, customized products are also offered by online retailers.

Competitive Landscape

Leading players are focusing on different business strategies. These include merger & acquisition, collaboration & partnership, geographical expansion, and new product launches. They are aiming to expand their presence in the target market.

Key companies operating in the target market are also focusing on innovative pet food development. They are aiming to provide personalized products as per certain requirements of bird owners.

For instance

• In 2021, Central Garden & Pet, the parent company of Kaytee Products, Inc., acquired D&D Commodities Ltd (“D&D”). The latter is a leading provider of premium, superior-quality bird feed. The acquisition would help Central Garden & Pet to broaden its product line in the bird feed segment. It would further help strengthen Central Garden & Pet’s network with renowned retailers.
• In 2022, Mars Petcare announced the extension of its collaboration with SABIC and Huhtamaki. Both are leading food packaging brands. The company would innovate packaging solutions for its pet foods through this collaboration.

Scope of the Report

Attribute	Details
Estimated Market Size (2023)	US$ 3,011.0 million
Projected Market Valuation (2033)	US$ 3,931.1 million
Value-based CAGR (2023 to 2033)	2.5%
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	Value (US$ million) and Volume (Tons)
Key Segments Covered	Product Type, Price Range, Sales Channel
Key Companies Profiled	Kaytee Products, Inc.; Pennington Seed, Inc.; Wild Birds Unlimited, Inc.; Des Moins Feed Co. Inc.; GLOBAL HARVEST FOODS, LLC.; F.M. Brown's Sons, Inc.; Wagner's LLC.; Hartz; Mars Inc.; Nestle SA; Others (As per Request)
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, Market Dynamics and Challenges, and Strategic Growth Initiatives

USA Bird Food Market Outlook by Category

By Product Type:

• Sunflower Seeds/Hearts
• Peanuts
• Niger
• Millet
• Others (Suet, Mealworms)

By Price Range:

• Under US$ 15
• US$ 15 to US$ 25
• US$ 25 to US$ 50
• US$ 50 to US$ 75
• Above US$ 75

By Sales Channel:

• Direct Sales
• Indirect Sales
  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Multi-Brand Stores
  • Garden Centers
  • Pet Stores
  • Other Sales Channels

Frequently Asked Questions

How Big is the Market Going to be by 2033?

The market is expected to be worth US$ 3,931.1 million by 2033.

What is the Growth Forecast for Market?

The market is forecast to register a CAGR of 2.5% through 2033.

What is Current Market Valuation?

The market is estimated to secure a valuation of US$ 3011 million in 2023.

What is the main trend in the US bird food market?

High pet adoption for mental health boosts bird cage food sales in the United States.

What is the prevalent type of bird food in the United States?

A 33.1% share of revenue may be contributed by the segment of sunflower seeds and hearts.

Which Sales Channel in the United States May Indicate a Huge Demand for Bird Food?

The indirect sales category accounted for 73.4% of total revenue in terms of sales channel.