According to Future Market Insights (FMI), the USA & Canada secondhand apparel market is estimated to surge at a CAGR of 12.3% during the forecast period 2023 to 2033. The market value is projected to increase from US$ 28,095.0 million in 2023 to US$ 89,624.4 million by 2033.
The USA & Canada secondhand apparel industry was valued at US$ 24,929.0 million in 2022 and is estimated to exhibit Y-o-Y growth of 12.7% in 2023.
The secondhand apparel market in the United States and Canada has seen significant growth in recent years. Factors such as environmental concerns, cost savings, and the desire for unique fashion have contributed to its expansion.
E-commerce has transformed the entire shopping experience. An increasing share of consumers around the world prefers to buy goods, select services and purchase goods via the internet. Subscription models, home delivery, and other perks are driving this change in the market.
Product ratings and other e-commerce structures help merchants study audience behaviour. This includes their likes and dislikes, and trends to advance products that meet audience needs and transform them into potential buyers. Online sales have therefore driven the development of the second-hand market.
Online platforms like ThredUp, Poshmark, and eBay, as well as physical thrift stores, play a crucial role in facilitating the buying and selling of used clothing. Sustainability and the circular economy are driving consumer interest in secondhand fashion.
The market is particularly popular among Gen Z and millennials. Traditional retailers and fashion brands are also recognizing the market's potential from these age groups and incorporating it into their business models.
Challenges include ensuring quality control and addressing the stigma associated with wearing secondhand clothing. Despite these challenges, the market is projected to continue growing as more people embrace secondhand clothing as a sustainable and affordable fashion option.
Large players in the second-hand clothing market are strategically focused on expanding their business by launching new brands and expanding their inventory portfolios. They are also directing on eco-friendly business, such as presenting eco-friendly used clothes.
Key Trend Listed by Future Market Insights:
As an alternative to buying new clothes, fashion rental platforms are becoming more popular. These services allow individuals to rent clothing for a period of time, thus reducing the need to regularly update their wardrobes. Rentals promote the sharing economy and reduce demand for new products.
| Attribute | Details |
|---|---|
| The USA & Canada Secondhand Apparel Market Estimated Size (2022) | ~US$ 24,929 million |
| Estimated Market Size (2023) | ~US$ 28,095 million |
| Projected Size (2033) | ~US$ 89,624.4 million |
| Value-based CAGR (2023 to 2033) | ~12.3% |
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During the historical period 2018 to 2022, the market expanded at a decent 11.4% CAGR, and reached a valuation of around US$ 24,929 million by 2022-end. It is expected to continue growing due to increasing consumer demand for sustainable fashion and conscious consumption.
Online platforms play a significant role in the market's expansion, offering convenience and a wide range of options. The stigma surrounding secondhand clothing is diminishing, thanks to the involvement of mainstream retailers and brands. Improved authentication and quality control measures will enhance consumer trust.
Rental and subscription services are gaining popularity, providing additional avenues for market growth. Collaboration between platforms, retailers, and brands will drive innovation and customer engagement. As a result, the USA & Canada secondhand apparel market is estimated to surge at a rate of 12.3% CAGR through 2033.
The growing popularity of second-hand clothing is due to its accessibility and low cost, changing lifestyle and fashion preferences. The rapid adoption of online shopping boards offering a varied range of second-hand clothing is some of the key aspects driving demand in the market.
The fashion industry has transformed intensely since the globalization movement began. Lifestyle changes driven by urbanization, industrialization, economic growth, and market globalization have strengthened over the last decade. This has impacted individual living standards, especially in emerging markets and countries undergoing rapid socioeconomic change.
While living situations have enhanced and access to services amplified, global competition has introduced a range of new product inventions. This includes selling and recycling discarded clothing.
The shift in consumer behavior from immediate fashion purchases to resale is one of the leading factors emerging as a driver of second-hand clothing demand. Growing awareness of ethics and sustainability has led consumers to look to thrift to decrease harmful production.
Over time, the stigma surrounding secondhand clothing has been eroding, leading to increased mainstream acceptance. Consumers are becoming more open to purchasing and wearing pre-owned items due to several factors.
As more well-known brands and retailers offer secondhand options, it helps normalize and legitimize the practice. This encourages more consumers to consider and embrace secondhand clothing.
Collaboration between secondhand platforms, traditional retailers, and fashion brands is expected to increase in the future. Partnerships can take several forms, including the establishment of brand-specific resale platforms. It can also lead to the creation of in-store consignment sections, or joint marketing efforts.
These collaborations offer unique shopping experiences to consumers by combining the appeal of established brands with the affordability and sustainability of secondhand items. For instance, a traditional retailer may partner with a secondhand platform to provide a curated selection of pre-owned clothing alongside their new collections.
Online platforms have been instrumental in the growth of the secondhand apparel market, and their importance is expected to continue expanding. The convenience and accessibility of online shopping have made it a preferred choice for several consumers. These platforms offer a wide variety of options, ranging from everyday wear to designer brands and vintage pieces.
As technology advances, online platforms are likely to become even more sophisticated, offering improved user experiences through features such as personalized recommendations, virtual try-on, and seamless transactions. This will further enhance the appeal of online shopping for secondhand clothing and attract more consumers to the market.
| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 12.5% |
| Jul to Dec (H2), 2021 (A) | 12.6% |
| Jan to Jun (H1), 2022 Projected (P) | 12.6% |
| Jan to Jun (H1), 2022 Outlook (O) | 13.9% |
| Jul to Dec (H2), 2022 Outlook (O) | 14.0% |
| Jul to Dec (H2), 2022 Projected (P) | 12.7% |
| Jan to Jun (H1), 2023 Projected (P) | 12.6% |
| BPS Change: H1, 2022 (O) to H1, 2022 (P) | (+) 126 |
| BPS Change: H1, 2021 (O) to H1, 2022 (A) | (-) 139 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | (+) 127 |
| BPS Change: H2, 2021 (O) to H2, 2022 (P) | (-) 140 |
Principal Consultant
| Country | USA |
|---|---|
| Market Share (2023) | 85.5% |
| Market Share (2033) | 82.4% |
| BPS Analysis | (-) 310 |
| Country | Canada |
|---|---|
| Market Share (2023) | 13.5 |
| Market Share (2033) | 16.6% |
| BPS Analysis | (+) 310 |
Rental and Subscription Services to Boost the USA Market
The USA secondhand apparel was valued at US$ 21,364 million in 2022. Rental and subscription services have become a significant trend in the USA's secondhand apparel market. These services allow customers to rent clothing items for a specific period, providing access to a variety of styles without the need for long-term ownership.
This model addresses the desire for novelty, promotes sustainability by reducing clothing waste, and offers a cost-effective alternative to purchasing expensive garments.
Rental services provide convenience, flexibility, and specialized offerings tailored to specific customer needs. Collaboration between rental platforms and fashion brands further expands the market's appeal.
Enhanced Authentication Process and Focus on Quality for Secondhand Apparel
Enhanced authentication and quality control measures are crucial for the continued growth and success of the secondhand apparel market in Canada.
Players are implementing stringent authentication processes using technologies like AI and machine learning to prevent counterfeit items from entering the Canada market. Thorough product inspections and grading systems ensure that items meet quality standards and provide detailed information to buyers.
Collaboration with industry experts and professional appraisers adds credibility and trust to the market. Furthermore, blockchain technology has enabled transparent and traceable records, enhancing authenticity verification.
Seller verification processes and reputation systems ensure the legitimacy and trustworthiness of sellers. The Canadian secondhand apparel market was valued at US$ 3,315.6 million in 2022.
Dresses & Tops Segment Will Drive Sales
Dresses & tops are popular in the secondhand apparel market due to their versatility, reflecting current fashion trends, offering a variety of styles, being suitable for different occasions, catering to seasonal needs, and providing access to designer brands.
As a result, the segment contributed about 35.4% of the share in 2022. Their ability to be dressed up or down, combined with their affordability, attracts consumers looking for fashionable options without the high price tag.
The wide range of choices in dresses & tops allows individuals to find styles that suit their preferences and flatter their figures. These factors contribute to the ongoing popularity of dresses & tops in the secondhand market.
Women Account for Majority of Sales in the Secondhand Apparel Market
Women account for the leading sales in the USA & Canada secondhand apparel market due to factors such as their higher interest in fashion and personal style. With a larger selection of clothing options available for women, and societal and cultural influences, the availability of secondhand options will establish a market catering to their preferences.
Aided by such factors, the women segment contributed a key revenue share of 44.1% in 2022. The segment is projected to continue its dominance throughout the forecast years; however, the market is evolving to include a broader range of consumers. Efforts are being made to offer more diverse secondhand options.
Online Retailers Are Gaining Momentum in the USA & Canada
Online retailers are projected to experience significant growth in the secondhand apparel market, with a CAGR of 10.9%. This growth is expected to revolutionize the industry and transform the way secondhand clothing is sold.
Retailers in this market are increasingly shifting their focus from traditional thrift stores to online platforms, aiming to enhance sales and attract new customers. The rising popularity of e-commerce, especially among Millennials and Gen Z, is driving this shift, with smartphones playing a significant role in facilitating online retail transactions.
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The competitive landscape of the USA & Canada secondhand apparel market is characterized by a mix of established players and emerging online platforms. The market is witnessing increased competition as both traditional retailers and fashion brands enter the secondhand space, offering a wider range of options for consumers.
The players have increased focus on partnerships & collaborations along with enhanced product offerings. Key players are directed towards mergers, product launches, and acquisitions to enhance their market presence.
For instance:
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ million for Value |
| Key Countries Covered | United States, Canada |
| Key Segments Covered | Product Type, Sector, Consumer Orientation, Sales Channel,Country |
| Key Companies Profiled | ThredUP; Poshmark; The RealReal; Depop; Goodwill Industries; Salvation Army; Tradesy; Vestiaire Collective; Grailed; Mercari; Buffalo Exchange; Crossroads Trading; ASOS Marketplace; Rebag; Others (as requested) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The projected revenue of the market by 2033 is US$ 89,624.4 million.
The market CAGR for 2033 is projected to be 12.3%.
North America, Europe, and Asia-Pacific are the leading market.
North America holds the largest market share.
North America is growing fast due to the rising environmental awareness.
1. Executive Summary 1.1. Market Outlook 1.2. Summary of Key Statistics 1.3. Summary of Key Findings 1.4. Product Evolution Analysis 1.5. FMI Analysis and Recommendations 2. Market Overview 2.1. Market Taxonomy 2.2. Market Definition 3. Key Market Trends 3.1. Key Trends Impacting the Market 3.1.1. Consumer Preference and the Focus on Sustainability 3.1.2. Resale Is Becoming a Strategic Priority for Retailers 3.1.3. The Concept of Vintage Endorsed by Both Fashion Designers and Consumers 3.1.4. Younger Shoppers Are Powering the Preowned Trend 3.1.5. Despite Pandemic, Online Secondhand Shopping Keeps Going Up 3.1.6. Others 3.2. Factors Influencing the Decision Making Process 3.2.1. Social Influence 3.2.2. Costs 3.2.3. Influence of Recommendation 4. Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Volume (Million Units) Analysis, 2018 to 2022 4.2. Current and Future Market Volume (Million Units) Projections, 2023 to 2033 4.3. Y-o-Y Growth Trend Analysis 5. Market - Pricing Analysis 5.1. Regional Pricing Analysis By Product Type 5.2. Pricing Break-up 5.2.1. Manufacturer Level Pricing 5.2.2. Distributor Level Pricing 5.3. Regional Average Pricing Analysis Benchmark 6. Market Demand (in Value or Size in US$ Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033 6.1. Historical Market Value (US$ Million) Analysis, 2018 to 2022 6.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033 6.2.1. Y-o-Y Growth Trend Analysis 6.2.2. Absolute $ Opportunity Analysis 7. Market Background 7.1. Industry Value and Supply Chain Analysis 7.1.1. Profit Margin Analysis at each sales point 7.1.2. List & role of key participants 7.1.2.1. Manufacturers 7.1.2.2. Distributors/Retailers 7.1.2.3. List of Private Label Brands 7.2. PESTLE Analysis of Market 7.3. Porter’s Five Force Analysis 7.4. Investment Feasibility Matrix of Market 7.5. Market Dynamics 7.5.1. Drivers 7.5.2. Opportunity 7.5.3. Restraints 8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Type 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ Million) Analysis by Product Type, 2018 to 2022 8.3. Current and Future Market Size (US$ Million) and Forecast by Product Type, 2023 to 2033 8.3.1. Dresses & Tops 8.3.2. Shirts & T-shirts 8.3.3. Sweaters, Coats & Jackets 8.3.4. Jeans & Pants 8.3.5. Others 8.4. Market Attractiveness Analysis by Product Type 9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sector 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ Million) Analysis by Sector, 2018 to 2022 9.3. Current and Future Market Size (US$ Million) Analysis and Forecast by Sector, 2023 to 2033 9.3.1. Resale 9.3.2. Traditional Thrift Stores 9.4. Market Attractiveness Analysis by Sector 10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Consumer Orientation 10.1. Introduction / Key Findings 10.2. Historical Market Size (US$ Million) Analysis by Consumer Orientation, 2018 to 2022 10.3. Current and Future Market Size (US$ Million) Analysis and Forecast by Consumer Orientation, 2023 to 2033 10.3.1. Men 10.3.2. Women 10.3.3. Kids 10.4. Market Attractiveness Analysis by Consumer Orientation 11. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel 11.1. Introduction / Key Findings 11.2. Historical Market Size (US$ Million) Analysis by Sales Channel, 2018 to 2022 11.3. Current and Future Market Size (US$ Million) Analysis and Forecast by Sales Channel, 2023 to 2033 11.3.1. Direct Sales 11.3.2. Hypermarkets/Supermarkets 11.3.3. Thrift Stores/Resale Stores 11.3.4. Online Retailers 11.3.5. Other Sales Channel (Independent Small Stores) 11.4. Market Attractiveness Analysis by Sales Channel 12. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Country 12.1. Introduction 12.2. Historical Market Size (US$ Million) Analysis by country, 2018 to 2022 12.3. Current Market Size (US$ Million) Analysis and Forecast By Country, 2023 to 2033 12.3.1. USA 12.3.2. Canada 12.4. Market Attractiveness Analysis By Country 13. Market Analysis 2018 to 2022 and Forecast 2023 to 2033 13.1. Introduction 13.2. Pricing Analysis 13.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 13.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 13.4.1. By Product Type 13.4.1.1. Dresses & Tops 13.4.1.2. Shirts & T-shirts 13.4.1.3. Sweaters, Coats & Jackets 13.4.1.4. Jeans & Pants 13.4.1.5. Others 13.4.2. By Sector 13.4.2.1. Resale 13.4.2.2. Traditional Thrift Stores 13.4.3. By Consumer Orientation 13.4.3.1. Men 13.4.3.2. Women 13.4.3.3. Kids 13.4.4. By Sales Channel 13.4.4.1. Direct Sales 13.4.4.2. Hypermarkets/Supermarkets 13.4.4.3. Thrift Stores/Resale Stores 13.4.4.4. Online Retailers 13.4.4.5. Other Sales Channel (Independent Small Stores) 13.5. Market Attractiveness Analysis 13.5.1. By Product Type 13.5.1.1. Dresses & Tops 13.5.1.2. Shirts & T-shirts 13.5.1.3. Sweaters, Coats & Jackets 13.5.1.4. Jeans & Pants 13.5.1.5. Others 13.5.2. By Sector 13.5.2.1. Resale 13.5.2.2. Traditional Thrift Stores 13.5.3. By Consumer Orientation 13.5.3.1. Men 13.5.3.2. Women 13.5.3.3. Kids 13.5.4. By Sales Channel 13.5.4.1. Direct Sales 13.5.4.2. Hypermarkets/Supermarkets 13.5.4.3. Thrift Stores/Resale Stores 13.5.4.4. Online Retailers 13.5.4.5. Other Sales Channel (Independent Small Stores) 13.6. Market Trends 13.7. Key Brand Participants – Intensity Mapping 14. Market Analysis 2018 to 2022 and Forecast 2023 to 2033 14.1. Introduction 14.2. Pricing Analysis 14.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 14.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 14.4.1. By Product Type 14.4.1.1. Dresses & Tops 14.4.1.2. Shirts & T-shirts 14.4.1.3. Sweaters, Coats & Jackets 14.4.1.4. Jeans & Pants 14.4.1.5. Others 14.4.2. By Sector 14.4.2.1. Resale 14.4.2.2. Traditional Thrift Stores 14.4.3. By Consumer Orientation 14.4.3.1. Men 14.4.3.2. Women 14.4.3.3. Kids 14.4.4. By Sales Channel 14.4.4.1. Direct Sales 14.4.4.2. Hypermarkets/Supermarkets 14.4.4.3. Thrift Stores/Resale Stores 14.4.4.4. Online Retailers 14.4.4.5. Other Sales Channel (Independent Small Stores) 14.5. Market Attractiveness Analysis 14.5.1. By Product Type 14.5.1.1. Dresses & Tops 14.5.1.2. Shirts & T-shirts 14.5.1.3. Sweaters, Coats & Jackets 14.5.1.4. Jeans & Pants 14.5.1.5. Others 14.5.2. By Sector 14.5.2.1. Resale 14.5.2.2. Traditional Thrift Stores 14.5.3. By Consumer Orientation 14.5.3.1. Men 14.5.3.2. Women 14.5.3.3. Kids 14.5.4. By Sales Channel 14.5.4.1. Direct Sales 14.5.4.2. Hypermarkets/Supermarkets 14.5.4.3. Thrift Stores/Resale Stores 14.5.4.4. Online Retailers 14.5.4.5. Other Sales Channel (Independent Small Stores) 14.6. Market Trends 14.7. Key Brand Participants – Intensity Mapping 15. Market Structure Analysis 15.1. Market Analysis by Tier of Companies (Secondhand Apparel) 15.2. Market Concentration 15.3. Market Share Analysis of Top Players 15.4. Market Presence Analysis 15.4.1. By Regional Footprint of Players 15.4.2. Product Footprint by Players 15.4.3. Channel Footprint by Players 16. Competition Analysis 16.1. Competition Dashboard 16.2. Pricing Analysis by Competition 16.3. Competition Benchmarking 16.4. Competition Deep Dive 16.4.1. Thredup Inc. 16.4.1.1. Sales Footprint 16.4.1.2. Strategy 16.4.1.3. Strategy Overview 16.4.1.4. Marketing Strategy 16.4.2. Poshmark 16.4.2.1. Sales Footprint 16.4.2.2. Strategy 16.4.2.3. Strategy Overview 16.4.2.4. Marketing Strategy 16.4.3. The RealReal 16.4.3.1. Sales Footprint 16.4.3.2. Strategy 16.4.3.3. Strategy Overview 16.4.3.4. Marketing Strategy 16.4.4. Depop 16.4.4.1. Sales Footprint 16.4.4.2. Strategy 16.4.4.3. Strategy Overview 16.4.4.4. Marketing Strategy 16.4.5. Goodwill Industries 16.4.5.1. Sales Footprint 16.4.5.2. Strategy 16.4.5.3. Strategy Overview 16.4.5.4. Marketing Strategy 16.4.6. Salvation Army 16.4.6.1. Sales Footprint 16.4.6.2. Strategy 16.4.6.3. Strategy Overview 16.4.6.4. Marketing Strategy 16.4.7. Tradesy 16.4.7.1. Sales Footprint 16.4.7.2. Strategy 16.4.7.3. Strategy Overview 16.4.7.4. Marketing Strategy 16.4.8. Vestiaire Collective 16.4.8.1. Sales Footprint 16.4.8.2. Strategy 16.4.8.3. Strategy Overview 16.4.8.4. Marketing Strategy 16.4.9. Grailed 16.4.9.1. Sales Footprint 16.4.9.2. Strategy 16.4.9.3. Strategy Overview 16.4.9.4. Marketing Strategy 16.4.10. Mercari 16.4.10.1. Sales Footprint 16.4.10.2. Strategy 16.4.10.3. Strategy Overview 16.4.10.4. Marketing Strategy 16.4.11. Buffalo Exchange 16.4.11.1. Sales Footprint 16.4.11.2. Strategy 16.4.11.3. Strategy Overview 16.4.11.4. Marketing Strategy 16.4.12. Crossroads Trading 16.4.12.1. Sales Footprint 16.4.12.2. Strategy 16.4.12.3. Strategy Overview 16.4.12.4. Marketing Strategy 16.4.13. ASOS Marketplace 16.4.13.1. Sales Footprint 16.4.13.2. Strategy 16.4.13.3. Strategy Overview 16.4.13.4. Marketing Strategy 16.4.14. Rebag 16.4.14.1. Sales Footprint 16.4.14.2. Strategy 16.4.14.3. Strategy Overview 16.4.14.4. Marketing Strategy 16.4.15. Other (As Per Request) 16.4.15.1. Sales Footprint 16.4.15.2. Strategy 16.4.15.3. Strategy Overview 16.4.15.4. Marketing Strategy 17. Assumptions and Acronyms Used 18. Research Methodology
Consumer Product
March 2024
REP-GB-15854
315 pages
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USA & Canada Secondhand Apparel Market
