The USA percussion massage gun market size is estimated to be valued at USD 120.0 million in 2023 and is projected to reach USD 184.6 million by 2033. The market is expected to grow at a CAGR of 4.4% from 2023 to 2033. Share of the USA percussion massage gun market in its parent industry, i.e., massage market is 8% to 12 %.
Improved lifestyles and rising income of USA citizens have resulted in significant growth of the commercial sector, as people tend to spend more money on self-care activities such as spa-therapy and massage parlors to improve their health efficiency. Increasing work pressure and hectic life in urban areas have also generated high demand for spa centers, yoga centers, and various other relaxation centers.
The USA percussion massage gun market is set to grow at a fast pace because of the growing need for physical ailment solutions in the country. Consumer spending power, changing preference for self-care solutions, and development of innovative solutions for curing various physical ailments through commercial centers such as spas and physiotherapy centers are some of the factors that are anticipated to boost the demand for percussion massage guns in the USA
Moreover, massage guns are nowadays becoming popular in the USA owing to their ability to help recuperation, increment scope of movement, and decline soreness by pleasantly beating muscles into submission. These are projected to be extensively utilized as an ideal option in contrast to foam rollers as an instrument of self-myofascial release.
Various benefits incorporate everything from scope of movement, blood flow, and improved recuperation to tissue strain, agony, and diminished pressure. These percussion massage guns are also used in the pre-exercise phase to heat up one’s muscles, as well as in the post-exercise phase to reduce irritation and snugness. Owing to the aforementioned factors, the USA percussion massage gun market is estimated to grow at a rapid pace in the evaluation period.
| Attribute | Details |
|---|---|
| Estimated USA Percussion Massage Gun Market Size (2023) | USD 120.0 million |
| Projected Market Valuation (2033) | USD 184.6 million |
| Value-based CAGR (2023 to 2033) | 4.4% |
| Collective Value Share: Top Players (2021) | 12% to 16% |
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In the last few years, there has been a significant increase in the number of cases of joint alignments, body aches, and various body pain-related issues in the USA Thus, there has been a considerable surge in the demand for percussion treatment gadgets across the USA, which would push the USA percussion massage gun market in the next decade.
Percussion massage guns are power drills designed to aid in recovery, relieve stiffness, relax tight muscles, break up scar tissue & adhesions, and alleviate muscle soreness & tension. They can be utilized as an alternative to foam rollers as a myofascial release instrument.
Personal fitness is a vital part of health & self-care and consumers nowadays are inclining towards mind & body wellness. Massage guns not only help to cure body pain issues but also help to improve blood circulation, lower heart rate, reduce blood pressure, and revitalize energy, which aids in further improving one’s immune function. Hence, for various health benefits, the USA percussion massage gun market is expected to grow at a steady pace in the forthcoming years.
Development of Low-cost and High-quality Products
Low brand loyalty, greater product penetration, and increased rivalry have prompted various manufacturers to create more varieties of products than ever before. Due to increasing level of competition, manufacturers need to come up with new options that will appeal to customers who are more interested in product variety.
Further, numerous companies have shifted their focus away from high-income groups and have moved towards the low and middle-income groups. These companies are nowadays developing and introducing a wide range of items with competitive prices due to intense competition and increased demand for relatively low-cost products. Their innovative strategies are likely to help in propelling the USA percussion massage gun market.
Furthermore, advanced technologies are helping these manufacturers in lowering their product's cost. The use of advanced technology would benefit manufacturers to save time and cost, as well as allow them to design and develop various types of percussion massage guns with improved build quality and at a lower price. The above-mentioned factors are anticipated to drive the USA percussion massage gun market in the next decade.
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Demand for Rechargeable Deep Tissue Percussion Massagers to Grow by 2032
Based on battery type, the rechargeable battery massage gun segment is predicted to hold a considerable share of nearly 83.5% in the USA percussion massage gun market. As per FMI, the segment is anticipated to continue to remain at the forefront and exhibit growth at a CAGR of 4.2% during the forecast period.
Rechargeable percussion massage guns are built with an aim of high durability. Manufacturers have performed various tests to develop rechargeable battery massage guns for user comfort that will be portable and will sustain for a longer time duration with a single charge. Also, they have focused more to control the heating temperature of chargeable batteries for a better lifespan of the product.
Athletes Are Looking for Advanced Percussive Therapy Devices in the USA
In terms of end users, athletes are likely to generate a high demand for percussion massage guns in the USA According to FMI, the segment is anticipated to grow at a CAGR of 3.6% during the forecast period in the USA percussion massage gun market.
Percussion massage guns are trending among athletes in the USA as they search for quick and on-the-go remedies for pain-related problems. Massage guns help to provide relief quickly and can be easily carried from one place to another. The motor in percussion helps to create spin and vibrations which help tissues to go through a speedy recovery.
Meanwhile, there is also a high demand for percussion massage guns from chiropractors as they make extensive use of percussion devices for treatments. FMI found that the demand is further expected to rise at a CAGR of 5.0% during the forecast period among chiropractors.
Online Retailers to Dominate the Percussion Therapy Guns Industry by 2032
In terms of sales channel, the indirect sales segment holds a major share of 84% and is anticipated to grow at a CAGR of 4.1% during the forecast period in the USA percussion massage gun market. Indirect sales channels offer multiple ways of buying or selling products, which include specialty stores, pharmacy stores, independent departmental stores, online retails, and various other sales channels.
Online retailers have helped to boost the sales of percussion massage guns in the USA The sub-segment exhibited growth at a CAGR of 5.0% between 2017 and 2021. It is anticipated to grow at a CAGR of 5.8% during the forecast period, finds FMI. Online retailers offer various products with a detailed description, price comparisons, and user reviews, which further help users to confirm their buying with ease.
Leading players operating in the USA percussion massage gun market are focusing on expansions, partnerships, and new product launches to strengthen their businesses in the USA A few other manufacturers are investing huge sums in research & development activities to come up with novel products. They are also setting up advanced manufacturing facilities in various parts of the country to boost sales in the USA percussion massage gun market.
For instance,
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Percussion massage gun manufacturers in the USA are enjoying a period of sustained growth, as rising popularity of these devices has permeated into the mainstream. To capitalize on the growing demand, leading companies are trying to gain maximum exposure. By roping in popular names and sports teams, manufacturers are creating an image of fitness among end users.
For instance, Therabody, a leader in global wellness technology, collaborated with Manchester United, a Premier League club in September 2022. The partnership will increase Manchester United's use of Therabody products in both the men's and women's teams' training and recuperation routines, as well as show the benefits of these products to the team's international fan base.
Therabody is laying the foundation for the future of healing and self-care through its ecosystem of goods that would help people move better, feel better, and live healthier lives. The company continues to focus on research & development (R&D) activities and open up previously unattainable technologies to everyone.
The company is also focusing on launching innovative products to capture a large share of the massage gun space. For instance, in May 2020, the company launched Theragun Mini, a compact massager that perfectly fits in a carry-on suitcase or gym bag, something that the other variants are not well suited for. The device’s modern quieting technology ensures a noise-free environment when it is used. Further, it features three power settings that have a combined maximum of 2,400 percussions per minute and it massages quite quickly.
Hyperice, another leading manufacturer, is also focusing on launching innovative products that feature latest technology. For instance, the Normatec Go product launched by the company, is portable and offers mobile dynamic air compression therapy for consumers who are on the go. Normatec Go is supported by the same science that drives the original Normatec system. It provides a dynamic air compression massage to the calf muscles to improve circulation and lessen discomfort & stress across the entire leg.
Branding and marketing is a key factor for companies in the USA percussion massage gun space. Companies are signing contracts with well-known influencers and athletes to take them on board to have a positive perception among consumers. For instance, Hyperice, in 2021, announced the establishment of its health advisory board, the Hyperice Performance Advisors, which includes famous business professionals. The company also launched an app to share information and knowledge among consumers.
Recent Developments
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 120.0 million |
| Projected Market Valuation (2033) | USD 184.6 million |
| Value-based CAGR (2023 to 2033) | 4.4% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (USD million) |
| Key Countries Covered | United States |
| Key Segments Covered | Product Type, Application, Battery Type, Size, End User, and Sales Channel |
| Key Companies Profiled | Therabody; Lifpro; Hyperice, Inc.; Camelot Venture Group; OPOVE; TimTam; Sportneer; Medcursor.; Renpho; DMS Percussion Massage Gun; Clavecare; Hydragun; MuscleGun; Percussion Massage Gun Ireland; Recovapro; Essential Massage & Therapy Co.; NanoGun; Other (on request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The industry is valued at USD 120.0 million in 2023.
The market is expected to develop at a CAGR of 4.4%%.
The rechargeable battery massage gun is the most preferred type in the market.
By 2033, the market is expected to reach USD 184.6 million.
Athletes are the leading end user in the market.
1. Executive Summary 2. Market Overview 3. Market Background 4. Market Analysis 2018-2022 and Forecast, 2023 to 2033 5. Market Analysis 2018-2022 and Forecast 2023 to 2033, By Product Type 5.1. Spherical Head 5.2. Round/Cylindrical Head 5.3. U-Shaped/Double Head 5.4. Tower Head 5.5. Flat/Wolf Head 5.6. Meniscus Head 5.7. Thumb Head 5.8. Comb Head 5.9. Rubble Gas Head 5.10. Air Cushion Head 5.11. Others 6. Market Analysis 2018-2022 and Forecast 2023 to 2033, By Application 6.1. Back Massage 6.2. Deep Tissue Massage 6.3. Large Muscle Group Massage 6.4. Neck & Shoulder Massage 6.5. Muscle Shaping & Relaxation 6.6. Point Massage 6.7. Massage for Sensitive Body Parts 6.8. Others 7. Market Analysis 2018-2022 and Forecast 2023 to 2033, By Battery Type 7.1. Rechargeable 7.2. Replaceable 8. Market Analysis 2018-2022 and Forecast 2023 to 2033, By Size 8.1. Small Size/Handheld 8.2. Mid-Size/Professional 8.3. Large Size/Powerful 9. Market Analysis 2018-2022 and Forecast 2023 to 2033, By End User 9.1. Athletes 9.2. Chiropractor 9.3. Fitness Enthusiasts 9.4. Expectant Women 9.5. Others 10. Market Analysis 2018-2022 and Forecast 2023 to 2033, By Sales Channel 10.1. Direct Sales 10.2. Indirect Sales 10.2.1. Specialty Stores 10.2.2. Modern Trade 10.2.3. Independent Departmental Stores 10.2.4. Pharmacy Stores 10.2.5. Online Retailers 10.2.6. Wholesalers/Distributors 10.2.7. Others 11. Market Structure Analysis 12. Competition Analysis 12.1. Therabody 12.2. Lifpro 12.3. Hyperice, Inc. 12.4. Camelot Venture Group 12.5. OPOVE 12.6. TimTam 12.7. Sportneer 12.8. Medcursor 12.9. Renpho 12.10. DMS Percussion Massage Gun 12.11. Clavecare 12.12. Hydragun 12.13. MuscleGun 12.14. Percussion Massage Gun Ireland 12.15. Recovapro 12.16. Essential Massage & Therapy Co. 12.17. NanoGun 13. Assumptions & Acronyms Used 14. Research Methodology
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USA Percussion Massage Gun Market
