According to Future Market Insights, the United States not from concentrate (NFC) lemon juice market is projected to reach a total value of USD 336 million in 2023. Looking ahead, the market is expected to witness robust growth with a CAGR of 5% from 2023 to 2033, eventually reaching a market value of USD 573.8 million.
The increasing emphasis on health and wellness has driven demand for natural and minimally processed food and beverage products. Health-conscious consumers are attracted to NFC lemon juice due to its nutritional content and authentic qualities. NFC lemon juice is not made from concentrate and preserves the natural characteristics of fresh lemons.
Growth in the market is attributed to the surging demand for on-the-go juice sachets that complement fast-paced lifestyle. With the trend of clean label solutions and veganism making deeper inroad in the United States, NFC lemon juice manufacturers are encouraged to introduce sustainable and 100% natural products to expand their customer base.
NFC lemon juice is a convenient ready-to-use ingredient for cooking, baking, and beverage preparation. NFC lemon juice's consistent flavor profile appeals to convenience-seeking consumers in the United States. NFC lemon juice saves time and effort by eliminating the need to juice fresh lemons.
Increased time spent indoors has led to a higher preference for home cooking and mixology in the United States. This trend has resulted in an increased demand for ingredients like NFC lemon juice. NFC lemon juice is commonly used in homemade recipes, marinades, dressings, and cocktails.
Market players have introduced innovative packaging formats like squeeze bottles and resealable containers for NFC lemon juice. These packaging formats aim to enhance convenience and freshness for consumers.
Certain companies in the United States have developed flavored variations of NFC lemon juice, such as lemon-lime blends or lemonade concentrates. These variations cater to diverse consumer preferences in terms of taste and flavor.
The growth of e-commerce platforms and direct-to-consumer channels has increased accessibility to NFC lemon juice products in the United States. Consumers now have the convenience of purchasing these products online. This allows them to bypass traditional brick-and-mortar retail channels.
| Attributes | Details |
|---|---|
| Historical Year Value (2022) | USD 323 million |
| Current Year Value (2023) | USD 336 million |
| Expected Forecast Value (2033) | USD 573.8 million |
| Projected CAGR (2023 to 2033) | 5% |
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The market grew at a steady CAGR of 3.1% between 2018 and 2022, estimates Future Market Insights. The beverage market in the United States has observed exponential rise in sales, demonstrating the juice segment's potential scope. Popular brands of natural drinks and beverages are pacing their way easily in supermarket shelves and at grocery stores.
Beverage makers today provide a wide range of new goods and categories in the beverage market. There's a list of new juice concepts including NFC juice, cold-pressed juice, and so on. These new juice products, which have been well received by consumers, are rapidly gaining popularity in the United States juice market.
Lemon juice is one of the most widely consumed juices in the United States. As consumers are becoming increasingly health conscious, consumption of healthy fruit drinks have surged in the United States. With rising prevalence of lifestyle disorders such as obesity and others, consumers have become increasingly receptive and inclined toward plant-based products, such as juices and other plant-based beverages.
Plant-based products contribute to healthy eating habits, and provide more nutritional value, vitamins, minerals, and healthy fats as compared to animal-derived alternatives. Hence, Future Market Insights predicts, the market growth outlook is likely to remain optimistic, expanding at a robust pace of 5% CAGR between 2023 and 2033.
Introduction of Citrus & Refreshing Flavor in NFC Lemon Juice Market Stimulating Growth
Key players are introducing better-for-you beverages emphasizing on refreshing flavors as consumers continue to value flavor over sweetness. While lemon and lime flavors are likely to remain popular in beverages, customers are trying new citrus and exotic flavors that are sweet without the additional content of sugar or artificial sweeteners.
Citrus flavors such as grapefruit, blood orange, tangerine, meyer lemon, and yuzu have a mild sweetness and hint of sour and bitter flavor. These flavors compliment the pleasant mouthfeel of seltzer and sparkling water, encouraging consumers to try these exotic beverages.
Growing Consumption of Free-form Food & Beverages Products Pushing Market Demand
Growing awareness regarding the effects of allergens on human health and related diseases, consumers across the United States, are opting for allergen-free products. Free-form options have grown by leaps and bounds in recent years. Option of gluten-free, lactose-free, and dairy-free items are paving the way for free-form food in the market.
Rising cases of intolerance and allergy among consumers are driving them to switch to allergen-free food products, resulting in increased consumption of NFC lemon juice over the projection period.
In the United States, demand for nutritional mixes and blends in increasing among consumers. This is in line growing demand for beverages with nutritious value and unique flavor. Hence, key companies are increasing their research in developing nutritious juice flavors and blends, catering the surging demand in the country.
As millennials are increasingly willing to explore different juice blends and mixes, key companies are focusing on introducing new flavors and blends in the market.
Principal Consultant
Trend of veganism is surging across the globe, especially among millennials. Increasing number of people are switching to vegan diet owing to several factors such as issues related to social taboo, cultural or religious limitations, or simply because vegetarian diets have proved to be more beneficial and healthy than animal derived food.
Consumers are becoming conscious regarding humane treatment of animals which is fueling the adoption of veganism. With growing demand for vegan food products, consumers are increasing the consumption of plant-based food products. These factors are expected to drive growth of the NFC lemon juice market.
Juices possess the same properties and taste as of fruits and vegetables. Manufacturers convert lemons into juices through a fine process which retains all the natural and nutritional properties.
Consumers across the globe are now preferring juice as taste, aroma, and nutritional contents are better maintained during the process, and it is minimally processed. With a smaller base, manufacturers of 100% juice are anticipated to experience faster growth over the forecast period.
Demand for Different Fruit Flavor Mixes in Soft Drinks Influencing Market Sales
Surging demand for peach, lemon, and ginseng flavor mixes in soft drink sector bolstered the market demand, according to FMI’s analysis. Soft drink manufacturers are expanding their customer base by altering the taste mix, which is also a cost-effective method.
Cost-effective raw material prices makes it easier to produce mix flavors than single variants. As consumers aren't always concerned with the precise flavor combination, manufacturers have more leeway in formulating blends to generate revenues through fruit flavor mix.
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| Country | United States |
|---|---|
| 2022 Value Share in Global Market | 36% |
California is a leading state in lemon production in the United States. The state's favorable climate and agricultural infrastructure make it a prominent hub for lemon cultivation. Abundant lemon availability in California contributes significantly to NFC lemon juice production in the country. California's large Hispanic population is a key driver of NFC lemon juice demand. Lemons are a crucial ingredient in many Hispanic dishes, which fuels the demand for NFC lemon juice.
Florida is another crucial state for lemon cultivation and NFC lemon juice production. The state's warm climate and suitable soil conditions create a conducive environment for lemon orchards. Florida's citrus industry plays a vital role in supplying lemons for NFC juice production, serving both domestic and international markets. With its large population and warm climate, Florida is an ideal market for NFC lemon juice. NFC lemon juice is a refreshing and healthy drink that can be enjoyed throughout the year in Florida.
In addition to these three states, several other states have significant markets for NFC lemon juice, including Arizona, New York, and Georgia.
| Country | Germany |
|---|---|
| 2022 Value Share in Global Market | 12.4% |
The Germany NFC lemon juice market is experiencing steady growth given the increasing consumer demand for healthy and natural beverages. German consumers are becoming increasingly health-conscious. They are seeking beverages that are free from artificial additives and preservatives. The demand for NFC lemon juice aligns with this trend. NFC lemon juice is favored due to its natural and vitamin-rich properties.
Germany has a favorable climate for lemon cultivation, especially in places like Bavaria, Baden-Württemberg, and Lower Saxony. Germany also has a longstanding tradition of consuming citrus juices, including lemon juice. Lemon juice is widely used in cooking, baking and mixed into beverages such as lemonades and cocktails. The versatility of NFC lemon juice makes it a popular choice among households and food service establishments.
| Country | China |
|---|---|
| 2022 Value Share in Global Market | 15.6% |
The China NFC lemon juice market has been experiencing significant lately. Consumers are becoming more health-conscious in China. They are seeking natural and nutritious alternatives to carbonated and artificial beverages. Increasing disposable income has increased the willingness to spend on premium and healthier products.
The rapid growth of e-commerce in China has significantly influenced the market expansion. Online platforms provide consumers with a convenient shopping experience. This trend has opened new distribution channels for manufacturers.
Lemon juice detox diets have gained popularity in China. This is particularly prevalent among urban consumers aiming for weight loss and detoxification. This trend has driven the demand for NFC lemon juice as a key ingredient in these diets.
| Segment | 2022 Global Value Share |
|---|---|
| Conventional | 78% |
| Food | 65% |
Conventional NFC lemon juice products have been available in the market for a long time. Consumers are often more familiar with them compared to newer or niche alternatives. Conventional NFC lemon juice products are often more affordable than organic or specialty options. Price-conscious consumers often choose them over more expensive alternatives like organic NFC lemon juice.
Consumers are willing to spend more on food products that are healthier and more natural than the alternatives. Hence, producers are responding to the premiumization trend by highlighting NFC lemon juice’s purity, heritage, production transparency, and functional/health benefits.
Conventional NFC lemon juice brands have established strong distribution networks and relationships with retailers. This makes their products more widely available and visible to consumers. Well-known traditional brands in the market have built strong brand recognition and consumer trust over time. This recognition can influence consumer preferences and purchasing decisions. Several customers do not prioritize organic or specialty products. They prefer conventional NFC lemon juice's taste, quality, or price point.
As per FMI, the food segment is expected to dominate the market during the forecast period. NFC lemon juice finds application in various food products, including salad dressings, marinades, desserts, and sauces. Its versatility enables it to cater to a wide range of food applications. This makes it a favored choice among food manufacturers and chefs.
The United States has witnessed an increasing focus on health and wellness among consumers. In response, consumers are actively seeking natural and healthier food options. NFC lemon juice, typically not made from concentrate, retains more of the fruit's natural properties. This characteristic positions it as a healthier alternative to concentrate-based lemon juice or artificial lemon flavors.
Consumers in the United States often prioritize convenience and time-saving options, especially when it comes to meal preparation. NFC lemon juice offers a convenient solution by eliminating the need for squeezing fresh lemons, thereby saving time and effort in the kitchen. This convenience aspect contributes to driving the demand for NFC lemon juice in food applications.
According to FMI’s analysis, online retail is projected to take center stage in the market. Digital marketing and e-commerce are the new trends in modern business activity. Key manufacturers are extensively promoting their products through digital marketing to expand their global reach.
Increasing penetration of e-commerce platforms has provided the impetus for manufacturers to expand their geographical presence through online retail. Also, manufacturers can directly handle their customers with effective service. A significant number of NFC lemon juice manufacturers, therefore, are engaged in reinforcing their presence in digital and e-commerce platforms.
Key players are actively engaged in various activities to meet consumer demands. They source high-quality lemons and implement efficient production processes. They also prioritize ensuring consistent product quality and expanding distribution networks. Marketing and advertising campaigns are undertaken to promote their products and explore innovative packaging solutions. Additionally, these players focus on enhancing sustainability practices, improving supply chain efficiency, and adapting to changing consumer preferences. All these efforts are aimed at maintaining competitiveness in the market.
Recent Developments by Key Market Players
Key Players
The US NFC lemon juice market is valued at USD 336 million in 2023.
The key players in the US NFC lemon juice market are Kiril Mischeff, Eden Foods, and Florida's Natural.
Clear NFC lemon juice is likely to remain preferred through 2033.
Players opt for organic certification and product differentiation.
California, Florida, and Arizona dominate the US NFC lemon juice market.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 5.1. Organic 5.2. Conventional 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 6.1. B2B 6.2. B2C 6.2.1. Hypermarkets/Supermarkets 6.2.2. Convenience Stores 6.2.3. Specialty Stores 6.2.4. Groceries 6.2.5. Whole Sales 6.2.6. Online Retail 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 7.1. Food 7.1.1. Dairy and Frozen Products 7.1.2. Bakery and Confectionery 7.1.3. Jam, Jellies and Preserves 7.1.4. Others 7.2. Beverages 7.2.1. Juice 7.2.2. Soft Drinks 7.2.3. Squash 7.2.4. Cider 7.2.5. Others (Mocktails, Syrups, etc.) 7.3. Cosmetics 7.4. Pharmaceuticals 7.5. Flavours 7.6. Others 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Europe 8.4. Asia Pacific 8.5. MEA 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Key Countries Market Analysis 15. Market Structure Analysis 16. Competition Analysis 16.1. LemonConcentrate S.L. 16.2. Dream Foods International, LLC 16.3. Baor Products S.L. 16.4. Bevolution Group 16.5. Argenti Lemon S.A 16.6. Citrus World Inc. 16.7. Prodalim Group 16.8. Citrusvil S.A. 16.9. Louis Dreyfus Company 16.10. Dohler GmbH 17. Assumptions & Acronyms Used 18. Research Methodology
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US NFC Lemon Juice Market
