The global men’s underwear market is estimated to be valued at US$ 38.96 billion in 2023. The market is expected to surpass US$ 65.3 billion at a CAGR of 5.3% during the forecast period.
Key Factors Driving the Sales of Men's Underwear:
Which Hurdles Block the Growth of the Men's Underwear Industry?
Lucrative Business Opportunities for Companies in the Market:
Emerging Trends Shaping the Men’s Underwear Market:
| Attribute | Details |
|---|---|
| Expected Market Value (2023) | US$ 38.96 billion |
| Anticipated Forecast Value (2033) | 5.3% |
| Projected Growth Rate (2023 to 2033) | US$ 65.3 billion |
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The men’s underwear market exhibited a CAGR of over 4% from 2018 to 2022. This growth was mainly due to the rise in the availability of a wide range of products based on designs and functionality such as regular wear and sportswear men’s underwear. Increasing concerns among individuals regarding personal hygiene and cleanliness are driving the sales of men’s underwear.
Increasing awareness regarding health and fitness and personal hygiene among men is influencing them to spend on good quality undergarments. Thanks to glittering promotional campaigns and endorsements by popular celebrities, sales within the men’s underwear industry are consistently rising.
Looking at the future growth prospects, the market is anticipated to progress at a CAGR of 5.3% during the forecast period.
Increasing disposable income, on-the-go lifestyle, improved living standards, and changing preferences of consumers are likely to remain the chief growth drivers in the men’s underwear industry.
According to FMI, the improving penetration of modern retail formats such as supermarkets, discount stores, and pharmacy stores is resulting in increasing product visibility. In addition to this, the availability of a large variety of products related to intimate apparel for men at discounted rates is fueling online shopping trends. Consequently, enables the men’s underwear industry growth.
Within North America, the United States is likely to dominate the men’s underwear industry. According to FMI, the demand for men’s underwear within the United States is expected to increase at a CAGR of over 6.5% between 2023 and 2033.
The United States men’s underwear industry is highly competitive owing to the presence of a relatively high number of global and local intimate apparel manufacturers. The market is characterized by a high intensity of brand loyalty as customers look forward to fashionable men’s underwear. In addition, customers are generally reluctant to switch to new brands emerging in the market.
The men’s underwear industry in the United Kingdom is projected to expand at a CAGR of over 5%. Awareness regarding health and fitness among individuals to counter the prevalence of lifestyle concerns such as obesity, fluctuation of blood pressure, and others is rising. As men in the United Kingdom increasingly focus on leading an active lifestyle, the demand for comfortable innerwear is likely to rise for them to perform their best while participating in any physical activities.
The country has initiated its focus on HEPA (Health-enhancing physical activity) across sectors. This factor is enhancing the growth of fitness among individuals and is driving the sales of men’s underwear.
The men’s underwear market in Thailand is projected to register a CAGR of over 3% during the forecast period. The development in the product line of men’s underwear, and the rise in the use of innovative and better fabrics that help reduce moisture and regulate temperature are helping the demand to grow in the country.
The United Arab Emirates is a highly lucrative market for men’s underwear, majorly because of the presence of various global leading brands, which have adopted various growth strategies to expand their business in the country. Moreover, the rising trend of online shopping and the availability of high-quality retail spaces are creating opportunities for players to grow their businesses drastically.
Principal Consultant
In terms of material type, cotton is likely to witness the high demand among all. The segment is expected to register a CAGR of over 2%. The reason behind the high interest in cotton underwear is attributable to the basic properties of cotton being comfortable, lightweight, soft, and absorbency against moisture that improves the overall feel.
As per the analysis, the boxer briefs segment is expected to register a CAGR of over 8.2% during the assessment period. The rising spending capacity, coupled with the changing lifestyle of consumers is anticipated to fuel demand for boxer briefs during the forecast period.
Based on the size of men’s underwear, the XXL segment is projected to be the significantly growing size during the forecast period, exhibiting a CAGR of over 5%. This is because of the rise in the prevalence of obesity among individuals.
A high inclination for indoor activities and easy availability of a huge variety of food through doorstep delivery are affecting the health and fitness of an individual.
Men’s underwear ranging between US$ 20 to US$ 30 is projected to contribute the maximum to the industry. The rise in the number of players in the industry and the growing interest of individuals in new designs, comfortability, and colors of men’s underwear is growing the competition. Thus, in turn, players are launching products at an affordable rate with new designs to grow their customer base and expand their business globally.
Based on sales channels, sales via multi-brand stores are likely to increase at a CAGR of 3%, over the forecast period. Such stores provide a large variety of product lines to the customer and aid customers pick the desired product.
Customers prefer to feel and understand the material of apparel before making a purchase, and such multi-brand stores provide them with the opportunity to select from various available brands.
The men’s underwear industry is highly competitive with numerous established players in the market. These companies hold a significant market share and have a strong brand presence in the industry. However, new entrants are also emerging in the market, offering innovative designs, sustainable materials, and unique marketing strategies to differentiate themselves.
Key Players Strategize to Stay at the Top
But wait, what is holding them back?
To stay competitive in the men’s underwear industry, key players are focusing on product innovation, expanding their distribution channels, and improving their marketing strategies. They are also investing in sustainable materials to meet the increasing demand for eco-friendly products. For instance,
Hanesbrands Inc. launched a line of underwear made with recycled polyester, while Calvin Klein introduced a line of organic cotton underwear.
One of the biggest challenges faced by the key players in the Men’s Underwear industry is the increasing competition from new entrants. The emergence of direct-to-consumer brands and online retailers is also disrupting traditional retail channels. Additionally, increasing raw material costs and fluctuations in currency exchange rates are affecting the profitability of the industry.
Innovative Marketing Strategies to Play a Crucial Role for Businesses Looking to Expand
In recent years, innovative marketing strategies have become a key differentiator in the Men’s Underwear industry. Brands are leveraging social media platforms and influencer marketing to connect with their target audience and build a strong brand image. They are also collaborating with celebrities and athletes to promote their products and drive sales. For instance:
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| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ million for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; and Middle East & Africa (MEA). |
| Key Countries Covered | The United States, Canada, Germany, the United Kingdom, France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Türkiye, Northern Africa, and South Africa. |
| Key Segments Covered | Material Type, Category, Size, Age Group, Price Range, Sales Channel, and Region. |
| Key Companies Profiled | Hanesbrands Inc.; Philips-Van Heusen Corporation; Ralph Lauren Corporation; Jockey International Inc.; American Eagle Outfitters Inc; Iconix Brand Group Inc.; J.C. Penney Corporation Inc.; Under Armour, Inc.; RibbedTee Company; Ramblers Far, Inc.; Levi Strauss & Co.; Perry Ellis International Inc.; Naked Brand Group Inc. |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The market is expected to be valued at US$ 38.96 billion in 2023.
Sales on the market developed between 2018 and 2022 at a CAGR of 4%.
Through 2033, the market is going to develop at a 5.3% CAGR.
The cotton category is poised for market growth with a 2% CAGR.
The market is anticipated to be worth US$ 65.3 billion by 2033.
1. Executive Summary | Men’s Underwear Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018-2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Fabric
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Fabric, 2018-2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Fabric, 2023 to 2033
5.3.1. Cotton
5.3.2. Wool
5.3.3. Silk
5.3.4. Polyester
5.3.5. Rayon
5.3.6. Linen
5.3.7. Nylon
5.3.8. Others
5.4. Y-o-Y Growth Trend Analysis By Fabric, 2018-2022
5.5. Absolute $ Opportunity Analysis By Fabric, 2023 to 2033
6. Global Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Category
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Category, 2018-2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Category, 2023 to 2033
6.3.1. Regular Brief
6.3.2. Boxer Brief
6.3.3. Boxer Shorts
6.3.4. Trunks
6.3.5. Thongs
6.4. Y-o-Y Growth Trend Analysis By Category, 2018-2022
6.5. Absolute $ Opportunity Analysis By Category, 2023 to 2033
7. Global Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Size
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Size, 2018-2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Size, 2023 to 2033
7.3.1. XS
7.3.2. S
7.3.3. M
7.3.4. L
7.3.5. XL
7.3.6. XXL
7.3.7. XXXL
7.4. Y-o-Y Growth Trend Analysis By Size, 2018-2022
7.5. Absolute $ Opportunity Analysis By Size, 2023 to 2033
8. Global Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Age Group
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Age Group, 2018-2022
8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Age Group, 2023 to 2033
8.3.1. 15-25
8.3.2. 26-35
8.3.3. 46-55
8.3.4. 56-65
8.3.5. More than 65
8.4. Y-o-Y Growth Trend Analysis By Age Group, 2018-2022
8.5. Absolute $ Opportunity Analysis By Age Group, 2023 to 2033
9. Global Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Sales Channel
9.1. Introduction / Key Findings
9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018-2022
9.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033
9.3.1. Wholesalers/ Distributors
9.3.2. Hypermarkets/ Supermarkets
9.3.3. Specialty Stores
9.3.4. Multi-brand Stores
9.3.5. Online Retailers
9.3.6. Others
9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018-2022
9.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
10. Global Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Region
10.1. Introduction
10.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018-2022
10.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
10.3.1. North America
10.3.2. Latin America
10.3.3. Europe
10.3.4. Asia Pacific
10.3.5. MEA
10.4. Market Attractiveness Analysis By Region
11. North America Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018-2022
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. USA
11.2.1.2. Canada
11.2.2. By Fabric
11.2.3. By Category
11.2.4. By Size
11.2.5. By Age Group
11.2.6. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Fabric
11.3.3. By Category
11.3.4. By Size
11.3.5. By Age Group
11.3.6. By Sales Channel
11.4. Key Takeaways
12. Latin America Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018-2022
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. Brazil
12.2.1.2. Mexico
12.2.1.3. Rest of Latin America
12.2.2. By Fabric
12.2.3. By Category
12.2.4. By Size
12.2.5. By Age Group
12.2.6. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Fabric
12.3.3. By Category
12.3.4. By Size
12.3.5. By Age Group
12.3.6. By Sales Channel
12.4. Key Takeaways
13. Europe Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018-2022
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. Germany
13.2.1.2. United Kingdom
13.2.1.3. France
13.2.1.4. Spain
13.2.1.5. Italy
13.2.1.6. Rest of Europe
13.2.2. By Fabric
13.2.3. By Category
13.2.4. By Size
13.2.5. By Age Group
13.2.6. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Fabric
13.3.3. By Category
13.3.4. By Size
13.3.5. By Age Group
13.3.6. By Sales Channel
13.4. Key Takeaways
14. Asia Pacific Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018-2022
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. China
14.2.1.2. Japan
14.2.1.3. South Korea
14.2.1.4. Singapore
14.2.1.5. Thailand
14.2.1.6. Indonesia
14.2.1.7. Australia
14.2.1.8. New Zealand
14.2.1.9. Rest of Asia Pacific
14.2.2. By Fabric
14.2.3. By Category
14.2.4. By Size
14.2.5. By Age Group
14.2.6. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Fabric
14.3.3. By Category
14.3.4. By Size
14.3.5. By Age Group
14.3.6. By Sales Channel
14.4. Key Takeaways
15. MEA Market Analysis 2018 to 2022and Forecast 2023 to 2033, By Country
15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018-2022
15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. South Africa
15.2.1.3. Israel
15.2.1.4. Rest of MEA
15.2.2. By Fabric
15.2.3. By Category
15.2.4. By Size
15.2.5. By Age Group
15.2.6. By Sales Channel
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Fabric
15.3.3. By Category
15.3.4. By Size
15.3.5. By Age Group
15.3.6. By Sales Channel
15.4. Key Takeaways
16. Key Countries Market Analysis
16.1. USA
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2022
16.1.2.1. By Fabric
16.1.2.2. By Category
16.1.2.3. By Size
16.1.2.4. By Age Group
16.1.2.5. By Sales Channel
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2022
16.2.2.1. By Fabric
16.2.2.2. By Category
16.2.2.3. By Size
16.2.2.4. By Age Group
16.2.2.5. By Sales Channel
16.3. Brazil
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2022
16.3.2.1. By Fabric
16.3.2.2. By Category
16.3.2.3. By Size
16.3.2.4. By Age Group
16.3.2.5. By Sales Channel
16.4. Mexico
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2022
16.4.2.1. By Fabric
16.4.2.2. By Category
16.4.2.3. By Size
16.4.2.4. By Age Group
16.4.2.5. By Sales Channel
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2022
16.5.2.1. By Fabric
16.5.2.2. By Category
16.5.2.3. By Size
16.5.2.4. By Age Group
16.5.2.5. By Sales Channel
16.6. United Kingdom
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2022
16.6.2.1. By Fabric
16.6.2.2. By Category
16.6.2.3. By Size
16.6.2.4. By Age Group
16.6.2.5. By Sales Channel
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2022
16.7.2.1. By Fabric
16.7.2.2. By Category
16.7.2.3. By Size
16.7.2.4. By Age Group
16.7.2.5. By Sales Channel
16.8. Spain
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2022
16.8.2.1. By Fabric
16.8.2.2. By Category
16.8.2.3. By Size
16.8.2.4. By Age Group
16.8.2.5. By Sales Channel
16.9. Italy
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2022
16.9.2.1. By Fabric
16.9.2.2. By Category
16.9.2.3. By Size
16.9.2.4. By Age Group
16.9.2.5. By Sales Channel
16.10. China
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2022
16.10.2.1. By Fabric
16.10.2.2. By Category
16.10.2.3. By Size
16.10.2.4. By Age Group
16.10.2.5. By Sales Channel
16.11. Japan
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2022
16.11.2.1. By Fabric
16.11.2.2. By Category
16.11.2.3. By Size
16.11.2.4. By Age Group
16.11.2.5. By Sales Channel
16.12. South Korea
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2022
16.12.2.1. By Fabric
16.12.2.2. By Category
16.12.2.3. By Size
16.12.2.4. By Age Group
16.12.2.5. By Sales Channel
16.13. Singapore
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2022
16.13.2.1. By Fabric
16.13.2.2. By Category
16.13.2.3. By Size
16.13.2.4. By Age Group
16.13.2.5. By Sales Channel
16.14. Thailand
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2022
16.14.2.1. By Fabric
16.14.2.2. By Category
16.14.2.3. By Size
16.14.2.4. By Age Group
16.14.2.5. By Sales Channel
16.15. Indonesia
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2022
16.15.2.1. By Fabric
16.15.2.2. By Category
16.15.2.3. By Size
16.15.2.4. By Age Group
16.15.2.5. By Sales Channel
16.16. Australia
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2022
16.16.2.1. By Fabric
16.16.2.2. By Category
16.16.2.3. By Size
16.16.2.4. By Age Group
16.16.2.5. By Sales Channel
16.17. New Zealand
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2022
16.17.2.1. By Fabric
16.17.2.2. By Category
16.17.2.3. By Size
16.17.2.4. By Age Group
16.17.2.5. By Sales Channel
16.18. GCC Countries
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2022
16.18.2.1. By Fabric
16.18.2.2. By Category
16.18.2.3. By Size
16.18.2.4. By Age Group
16.18.2.5. By Sales Channel
16.19. South Africa
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2022
16.19.2.1. By Fabric
16.19.2.2. By Category
16.19.2.3. By Size
16.19.2.4. By Age Group
16.19.2.5. By Sales Channel
16.20. Israel
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2022
16.20.2.1. By Fabric
16.20.2.2. By Category
16.20.2.3. By Size
16.20.2.4. By Age Group
16.20.2.5. By Sales Channel
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Fabric
17.3.3. By Category
17.3.4. By Size
17.3.5. By Age Group
17.3.6. By Sales Channel
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Hanesbrands Inc.
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. Philips-Van Heusen Corporation
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. Ralph Lauren Corporation
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.4. Jockey International Inc.
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.4.5.2. Product Strategy
18.1.4.5.3. Channel Strategy
18.1.5. American Eagle Outfitters Inc
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.5.5.2. Product Strategy
18.1.5.5.3. Channel Strategy
18.1.6. Iconix Brand Group Inc.
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.6.5.2. Product Strategy
18.1.6.5.3. Channel Strategy
18.1.7. J.C. Penney Corporation Inc.
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.7.5.2. Product Strategy
18.1.7.5.3. Channel Strategy
18.1.8. Under Armour, Inc.
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.8.5.2. Product Strategy
18.1.8.5.3. Channel Strategy
18.1.9. RibbedTee Company
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.9.5.2. Product Strategy
18.1.9.5.3. Channel Strategy
18.1.10. Ramblers Far, Inc.
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.10.5.2. Product Strategy
18.1.10.5.3. Channel Strategy
18.1.11. Levi Strauss & Co.
18.1.11.1. Overview
18.1.11.2. Product Portfolio
18.1.11.3. Profitability by Market Segments
18.1.11.4. Sales Footprint
18.1.11.5. Strategy Overview
18.1.11.5.1. Marketing Strategy
18.1.11.5.2. Product Strategy
18.1.11.5.3. Channel Strategy
18.1.12. Perry Ellis International Inc.
18.1.12.1. Overview
18.1.12.2. Product Portfolio
18.1.12.3. Profitability by Market Segments
18.1.12.4. Sales Footprint
18.1.12.5. Strategy Overview
18.1.12.5.1. Marketing Strategy
18.1.12.5.2. Product Strategy
18.1.12.5.3. Channel Strategy
18.1.13. Naked Brand Group Inc.
18.1.13.1. Overview
18.1.13.2. Product Portfolio
18.1.13.3. Profitability by Market Segments
18.1.13.4. Sales Footprint
18.1.13.5. Strategy Overview
18.1.13.5.1. Marketing Strategy
18.1.13.5.2. Product Strategy
18.1.13.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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Men's Underwear Market
