The United States of America’s digital pregnancy test kits market reached a valuation of USD 207.6 million in 2023. It is anticipated to expand steadily with a CAGR of 4.8% from 2023 to 2033, reaching a value of USD 333.2 million by 2033.
The digital pregnancy test kits market in the United States has experienced significant growth in recent years, driven by technological advancements and changing consumer preferences. The innovative devices offer convenience, accuracy, and enhanced user experience compared to traditional pregnancy test methods.
| Attribute | Details |
|---|---|
| United States of America Digital Pregnancy Test Kits Market Size Value in 2023 | USD 207.6 million |
| United States of America Digital Pregnancy Test Kits Market Forecast Value in 2033 | USD 333.2 million |
| United States of America Digital Pregnancy Test Kits Market Growth Rate (2023 to 2033) | 4.8% |
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Rising demand for self-home pregnancy tests and the growing preference for digital pregnancy test kits over analog variants are the factors that bolstered growth in the United States of America’s digital pregnancy test kits market. The market secured a 4.7% CAGR from 2018 to 2022.
The consistent growth of demand for self-detecting pregnancy test kits adopted by working women allows for a reduced need for lab tests such as ultrasound scans, which is a key factor boosting the market growth in coming years.
Rising awareness regarding the availability of digital pregnancy test kits, and increasing preference for these products over analog options has propelled the digital pregnancy test kits market in recent years. The growing advancements in pregnancy technologies create a conducive environment for growth.
The growing incidence of inaccurate interpretation due to the visibility of lines has inclined consumer preference toward digital pregnancy test kits that are convenient while providing accurate results on digital screens. This, in turn, is widening the customer base, aiding long-term growth. Moreover, the rising teenage pregnancy rate has pushed manufacturers to conduct promotional campaigns that engage celebrities to influence and promote their products among rural populations while expanding distribution networks worldwide.
According to the FMI report, the market is expected to rise at a 4.8% CAGR from 2023 to 2033.
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Branded test kits held 86.65% of the market share in 2022 and the trend is likely to continue throughout the forecast period. The growing preference toward digital pregnancy test kits over analog options offered by the leading players through hypermarkets and supermarkets rise strongly in the forthcoming years.
Increasing affordable prices have supported demand for branded test kits across various end-use settings. Local players cannot afford to invest in advanced innovations, which has slowed down the demand for private-label test kits.
Drug stores have a widespread presence across the United States, making them easily accessible to a large population. This accessibility ensures that digital pregnancy test kits are readily available to women seeking them, allowing for convenient and immediate access to the product.
Drug stores have a long-standing reputation as reliable sources for various healthcare products, including pregnancy test kits.
Consumers trust these establishments for their expertise and quality assurance, which gives them confidence in purchasing digital pregnancy test kits from drug stores and the same can be attributed to the sub-segments’ 36% value share in 2022.
Companies operating in the United States of America’s digital pregnancy test kits market are adopting various strategies to expand their product portfolios to address the demand of an expanding patient pool in the market.
Players are implementing promotional strategies including direct marketing and online sales with a customer and distribution channel to grow their footprint across the country. The co-promotion and co-marketing strategies followed by leading manufacturers are likely to increase the popularity of digital pregnancy test kits in the market. For instance,
Product Innovation: Market players focus on continuous product innovation to enhance the performance, accuracy, and user experience of digital pregnancy test kits. This includes the development of advanced features such as Bluetooth connectivity, smartphone apps, and improved result interpretation technology.
Branding and Marketing: Companies invest in strong branding and marketing efforts to build brand recognition and increase product visibility. They utilize various channels such as social media, digital advertising, and endorsements by healthcare professionals to reach their target audience effectively.
Partnerships and Collaborations: Collaboration with healthcare professionals, clinics, and hospitals is a key strategy to promote digital pregnancy test kits. These partnerships help in establishing credibility and gaining recommendations from trusted sources in the healthcare industry.
Retail Expansion: Market players expand their retail presence by strategically partnering with pharmacies, drugstores, and online retailers. This ensures wide distribution and availability of their digital pregnancy test kits to reach a large customer base.
Consumer Education and Awareness: Companies invest in consumer education initiatives to raise awareness about the benefits and usage of digital pregnancy test kits. This includes providing informative content, FAQs, and user guides on their websites, as well as conducting awareness campaigns through various media channels.
Price Competitiveness: Competing on price is another strategy adopted by market players to attract customers. Offering competitive pricing or discounts helps in increasing market penetration and gaining a competitive edge.
By adopting these strategies, market players in the United States digital pregnancy test kits market aim to differentiate themselves, increase market share, and meet the evolving needs of their customers.
The sales of digital pregnancy kits in the country is expected to grow at 4.8% annual rate until 2033.
The market in the United States is projected to reach almost USD 333.2 million by 2033.
The branded digital pregnancy test kits segment constituted 86.65% of the market sales in 2022.
Sales of digital pregnancy test kits at drug stores accounted for 36% of the regional sales in 2022.
Relatively high cost of digital kits compared to conventional pregnancy test kits.
1. Executive Summary 2. Market Overview 3. Market Background 4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product 5.1. Branded Test Kits 5.2. Private Label Test Kits 6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 6.1. Institutional Sales 6.1.1. Hospital Pharmacies 6.1.2. Gynaecology Clinics 6.1.3. IVF Clinics 6.1.4. Maternity Care Centers 6.2. Retail Sales 6.2.1. Retail Pharmacies 6.2.2. Drug Stores 6.2.3. Hypermarkets & Supermarkets 6.2.4. Online Sales 7. Key Countries Market Analysis 8. Market Structure Analysis 9. Competition Analysis 9.1. Swiss Precision Diagnostics GmbH 9.2. Church & Dwight Co., Inc. 9.3. Gregory Pharmaceutical Holdings, Inc. 9.4. Mankind Pharma (Lifestar LLC) 9.5. Sugentech, Inc. 9.6. NTBIO Diagnostics Inc. 9.7. Bio-AMD 9.8. Procter & Gamble Co. 9.9. Prestige Consumer Healthcare Inc. 9.10. Quidel Corporation 10. Assumptions & Acronyms Used 11. Research Methodology
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United States of America Digital Pregnancy Test Kits Market
