[333 Pages Report] The urea strippers market was valued at USD 7819.44 million by 2022. The urea strippers market is expected to grow at a rate of 2.4% from 2022 to 2032, reaching USD 9912.32 million by 2032.
The rise in the widespread use of urea strippers as a fertilizer is expected to drive market growth during the forecast period. Furthermore, the significant use in non-fertilizer applications such as melamine formaldehyde resins, urea-formaldehyde resins, and livestock feed, among others, is expected to drive the growth of the urea strippers market. Furthermore, the increased demand for food due to population growth is expected to dampen the growth of the urea strippers market.
Attributes | Details |
---|---|
Urea Strippers Market CAGR (2022 to 2032) | 2.4% |
Urea Strippers Market Size (2022) | USD 7819.44 million |
Urea Strippers Market Size (2032) | USD 9912.32 million |
On the other hand, due to travel and transportation restrictions, the supply chain was severely disrupted during the early stages of the lockdown, which is expected to impede the growth of the urea strippers market during the timeline period.
Furthermore, the increased demand for agricultural products and the need to ensure a high output with readily available resources will provide potential opportunities for the growth of the urea strippers market in the coming years. However, strict urea guidelines in agriculture may pose additional challenges to the growth of the urea strippers market in the near future.
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The global market is expected to grow due to the use of urea in non-fertilizer capacities such as urea-formaldehyde resins, melamine-formaldehyde resins, and livestock feed. Local demand is likely to drive market growth because it is primarily consumed in the countries where it is produced. The increased output of the market's leading manufacturers is expected to boost market growth.
Land is likely to become a key concept for producers as a result of increased demand for agricultural products and the need to ensure high production with limited resources. Urea strippers are likely to be used more frequently to increase crop yield and productivity. Due to the increased demand for agricultural products and the need to maximize output with limited resources, land is likely to become a critical concept for producers. This is likely to result in greater use of urea strippers to increase crop yield and production. As agriculture is the most important end-use industry for urea strippers, rising food demand is likely to directly drive the market's growth rate.
Rising Population Drives Market Growth
The global population in 2020 is 7.8 billion, and the population in 2019 is estimated to be 7.6 billion, a 1.08% increase from 2018. Global population growth has been consistent in recent years and is expected to continue.
During the manufacturing process, urea emits harmful pollutants. Furthermore, a higher ammonia concentration in the soil makes it more acidic, delaying the soil's natural fertility. This has resulted in the establishment of stringent urea regulations in agriculture, which has a direct impact on the urea strippers market. Furthermore, recent incidents of urea stripper leakage are posing challenges and impeding market growth.
In terms of both market value and volume, Asia Pacific is the dominant region. The region's expansion is aided by Asia Pacific's expanding agricultural base.
Governments in the region are constantly launching projects, such as the climate-smart agriculture (CSA) project, which aims to increase the adaptive capabilities and productivity of smallholder farmers through climate-smart and gender-sensitive sustainable intensification strategies.
Such initiatives directly benefit the urea stripper market. Furthermore, key players are focusing on policies that are likely to provide high-end stripping columns with a higher urea yield and better operational performance.
The presence of the majority of leading players in the region, including Larsen & Toubro, ISGEC Heavy Engineering Ltd, and Toyo Engineering India Pvt. Ltd, Paramount Limited, and Kay Iron Works (Jorian) Pvt. Ltd is supporting market growth. China is the world's largest melamine-formaldehyde market. As a result of increased investments in the construction and polymer industries, the chemical sector's support is propelling the Asia Pacific urea stripper market forward.
North America accounts for a sizable portion of the global urea strippers market. According to the 2017 Census of Agriculture, the total area of farmlands in the United States decreased from 914,527,657 acres in 2012 to 900,217,576 acres in 2017. Such conditions are expected to increase the use of dual cultivation, in which fertilizers are used to maintain soil fertility and pesticides are used to increase crop yield, thereby increasing demand for urea. These factors are likely to drive the urea stripper market.
The United States is the leading producer of urea-formaldehyde resin. The region's expanding chemical base is increasing the demand for urea strippers.
In terms of market value, Europe holds a lucrative position in the global market. The region's expansion is due to an increase in demand for urea strippers in the region. Key players in Europe's fertilizer market are planning to increase their manufacturing capacity, particularly for urea, which is expected to drive stripper sales forward.
The regional market is witnessing a shift in key players' focus on strategies to provide high-end stripping columns to end-users in order to improve operational efficiency. Technology is playing a significant role in achieving this goal. Casale and Kaiser's optical system created the AURORA real-time data monitoring software for urea plants. Such technological integration is propelling the growth of the market.
According to the construction material segment, the duplex steel segment is expected to increase market value. The segment's growth over the forecast period is due to its greater economic significance when compared to its counterparts.
The segment of up to 1000 MTPD is expected to grow at an astounding CAGR between 2020 and 2030. Currently, 1500-3500 MTPD and 1000-1500 MTPD are the preferred capacities for most grassroots fertilizer projects.
1500-3500 MTPD is equivalent to a capacity of 1,500-1,800 MT/D for an ammonia plant. Analyzing the recent trend and utility of ammonia units with capacities greater than 2,000 MT/D in the coming years, the above 3500 MTPD segment is expected to be the first choice throughout the assessment period.
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Saipem was the first licensor/contractor to surpass 3,000 mt/d urea capacity in a single train with the start-up of a 3,250 mt/d plant for Profertil in 2000. More recently, Saipem completed the world's first 3,835-m.t./d single-line urea plant at the end of 2010. The Engro-Enven 1.3 complex, located in Daharki, Pakistan, consists of a single-train ammonia (2,200 mt/d) plant and a single train of prilled urea (3,835 mt/d). The plant employs ammonia technology from Haldor Tops0e A/S (Lyngby, Denmark; www.topsoe.com) and Saipem Snamprogetti technology for urea synthesis and prilling.
Manufacturers have begun to develop new technologies and innovations in order to maximize profits. Tier 1 and Tier 2 players are major shareholders in the urea strippers market. This has increased competition among players, resulting in newer developments in the field. They are now focusing on forming alliances with other businesses in order to raise market awareness. Agriculture-dependent countries have a significant market share.
The key players in the urea stripper market are collaborating to develop innovative solutions for urea manufacturers by incorporating licensed technology into their products, which is expected to give them a competitive advantage.
State of the Major Players
L&T Realty, Larsen & Toubro's real-estate development arm, announced today its expansion plans in the Mumbai market to drive growth. The company has entered into a binding agreement to jointly develop projects worth Rs 8,000 Cr in South Mumbai, the Western Suburbs, and Thane, with a development potential of 4.4 million square feet. This is part of the company's larger plan to expand its footprint in major cities by adding approximately 5 million square feet per year over the next five years.
The agreement reflects both parties' commitment to assisting in the development and commercialization of green technologies as part of a collaborative effort to industrialize environmentally best-performing fertilizer products and processes. Stamicarbon will continue to develop green technologies and will inform Shchekinoazot of their potential applications, while Shchekinoazot will investigate the implementation of green technologies in its existing or new enterprises.
The Indian National Stock Exchange-listed AEL is part of the Adani Group, India's largest player in the infrastructure and energy sectors of renewable assets under operation, construction, and contracts.
Casale announces the successful acquisition of Green Granulation), a company that specializes in the design and construction of urea and Ammonium Nitrate (AN) / Calcium Ammonium Nitrate (CAN) granulation systems and has proprietary technology.
The acquisition is part of a broader strategy to strengthen Casale's market leadership by leveraging the most comprehensive integrated portfolio of efficient technologies. This integration enables Casale to embrace a one-stop-shop approach on a larger scale, offering its customers the entire production cycle of N-based fertilizers, from raw materials to finished products.
Scanjet's intelligent tank management solutions, which reduce water and energy consumption associated with tank cleaning, will be a valuable addition to Alfa Laval's sustainable marine offering. The addition of Scanjet to Alfa Laval's portfolio will increase customer efficiency at all stages of cargo handling.
Scanjet employs approximately 150 people and has a global presence with factories in Sweden, Poland, and Indonesia, with an annual revenue of approximately SEK 300 million.
Recent Development
The urea strippers market is likely to secure a CAGR of 2.4% through 2032.
The urea strippers market is likely to record a value of USD 7819.44 million in 2022.
The urea strippers market size is estimated to cross USD 9912.32 million by 2032.
Asia Pacific is likely to lead the urea strippers market.
1. Executive Summary | Urea Strippers Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyers 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Urea Strippers Market Analysis 2017 to 2021 and Forecast, 2022 to 2032 4.1. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis, 2017 to 2021 4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit) Projections, 2022 to 2032 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Urea Strippers Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Material of Construction 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Material of Construction, 2017 to 2021 5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Material of Construction, 2022 to 2032 5.3.1. Duplex Steel 5.3.2. Stainless Steel 5.3.3. Zirconium 5.3.4. Titanium 5.3.5. 25 Cr-22Ni-2Mo 5.3.6. 316 L- UG 5.4. Y-o-Y Growth Trend Analysis By Material of Construction, 2017 to 2021 5.5. Absolute $ Opportunity Analysis By Material of Construction, 2022 to 2032 6. Global Urea Strippers Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Capacity 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Capacity, 2017 to 2021 6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Capacity, 2022 to 2032 6.3.1. Upto 1,000 MTPD 6.3.2. 1,000-1,500 MTPD 6.3.3. 1,500-3,500 MTPD 6.3.4. Above 3,500 MTPD 6.4. Y-o-Y Growth Trend Analysis By Capacity, 2017 to 2021 6.5. Absolute $ Opportunity Analysis By Capacity, 2022 to 2032 7. Global Urea Strippers Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Region, 2017 to 2021 7.3. Current Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Region, 2022 to 2032 7.3.1. North America 7.3.2. Latin America 7.3.3. Europe 7.3.4. Asia Pacific 7.3.5. MEA 7.4. Market Attractiveness Analysis By Region 8. North America Urea Strippers Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2017 to 2021 8.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2022 to 2032 8.2.1. By Country 8.2.1.1. The USA 8.2.1.2. Canada 8.2.2. By Material of Construction 8.2.3. By Capacity 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Material of Construction 8.3.3. By Capacity 8.4. Key Takeaways 9. Latin America Urea Strippers Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2017 to 2021 9.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2022 to 2032 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Material of Construction 9.2.3. By Capacity 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Material of Construction 9.3.3. By Capacity 9.4. Key Takeaways 10. Europe Urea Strippers Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2017 to 2021 10.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2022 to 2032 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. The United Kingdom 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Europe 10.2.2. By Material of Construction 10.2.3. By Capacity 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Material of Construction 10.3.3. By Capacity 10.4. Key Takeaways 11. Asia Pacific Urea Strippers Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2017 to 2021 11.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2022 to 2032 11.2.1. By Country 11.2.1.1. China 11.2.1.2. Japan 11.2.1.3. South Korea 11.2.1.4. Malaysia 11.2.1.5. Singapore 11.2.1.6. Australia 11.2.1.7. New Zealand 11.2.1.8. Rest of APAC 11.2.2. By Material of Construction 11.2.3. By Capacity 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Material of Construction 11.3.3. By Capacity 11.4. Key Takeaways 12. MEA Urea Strippers Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2017 to 2021 12.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2022 to 2032 12.2.1. By Country 12.2.1.1. GCC Countries 12.2.1.2. South Africa 12.2.1.3. Israel 12.2.1.4. Rest of MEA 12.2.2. By Material of Construction 12.2.3. By Capacity 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Material of Construction 12.3.3. By Capacity 12.4. Key Takeaways 13. Key Countries Urea Strippers Market Analysis 13.1. The USA 13.1.1. Pricing Analysis 13.1.2. Market Share Analysis, 2021 13.1.2.1. By Material of Construction 13.1.2.2. By Capacity 13.2. Canada 13.2.1. Pricing Analysis 13.2.2. Market Share Analysis, 2021 13.2.2.1. By Material of Construction 13.2.2.2. By Capacity 13.3. Brazil 13.3.1. Pricing Analysis 13.3.2. Market Share Analysis, 2021 13.3.2.1. By Material of Construction 13.3.2.2. By Capacity 13.4. Mexico 13.4.1. Pricing Analysis 13.4.2. Market Share Analysis, 2021 13.4.2.1. By Material of Construction 13.4.2.2. By Capacity 13.5. Germany 13.5.1. Pricing Analysis 13.5.2. Market Share Analysis, 2021 13.5.2.1. By Material of Construction 13.5.2.2. By Capacity 13.6. The United Kingdom 13.6.1. Pricing Analysis 13.6.2. Market Share Analysis, 2021 13.6.2.1. By Material of Construction 13.6.2.2. By Capacity 13.7. France 13.7.1. Pricing Analysis 13.7.2. Market Share Analysis, 2021 13.7.2.1. By Material of Construction 13.7.2.2. By Capacity 13.8. Spain 13.8.1. Pricing Analysis 13.8.2. Market Share Analysis, 2021 13.8.2.1. By Material of Construction 13.8.2.2. By Capacity 13.9. Italy 13.9.1. Pricing Analysis 13.9.2. Market Share Analysis, 2021 13.9.2.1. By Material of Construction 13.9.2.2. By Capacity 13.10. China 13.10.1. Pricing Analysis 13.10.2. Market Share Analysis, 2021 13.10.2.1. By Material of Construction 13.10.2.2. By Capacity 13.11. Japan 13.11.1. Pricing Analysis 13.11.2. Market Share Analysis, 2021 13.11.2.1. By Material of Construction 13.11.2.2. By Capacity 13.12. South Korea 13.12.1. Pricing Analysis 13.12.2. Market Share Analysis, 2021 13.12.2.1. By Material of Construction 13.12.2.2. By Capacity 13.13. Malaysia 13.13.1. Pricing Analysis 13.13.2. Market Share Analysis, 2021 13.13.2.1. By Material of Construction 13.13.2.2. By Capacity 13.14. Singapore 13.14.1. Pricing Analysis 13.14.2. Market Share Analysis, 2021 13.14.2.1. By Material of Construction 13.14.2.2. By Capacity 13.15. Australia 13.15.1. Pricing Analysis 13.15.2. Market Share Analysis, 2021 13.15.2.1. By Material of Construction 13.15.2.2. By Capacity 13.16. New Zealand 13.16.1. Pricing Analysis 13.16.2. Market Share Analysis, 2021 13.16.2.1. By Material of Construction 13.16.2.2. By Capacity 13.17. GCC Countries 13.17.1. Pricing Analysis 13.17.2. Market Share Analysis, 2021 13.17.2.1. By Material of Construction 13.17.2.2. By Capacity 13.18. South Africa 13.18.1. Pricing Analysis 13.18.2. Market Share Analysis, 2021 13.18.2.1. By Material of Construction 13.18.2.2. By Capacity 13.19. Israel 13.19.1. Pricing Analysis 13.19.2. Market Share Analysis, 2021 13.19.2.1. By Material of Construction 13.19.2.2. By Capacity 14. Market Structure Analysis 14.1. Competition Dashboard 14.2. Competition Benchmarking 14.3. Market Share Analysis of Top Players 14.3.1. By Regional 14.3.2. By Material of Construction 14.3.3. By Capacity 15. Competition Analysis 15.1. Competition Deep Dive 15.1.1. Larson & Toubro 15.1.1.1. Overview 15.1.1.2. Product Portfolio 15.1.1.3. Profitability by Market Segments 15.1.1.4. Sales Footprint 15.1.1.5. Strategy Overview 15.1.1.5.1. Marketing Strategy 15.1.1.5.2. Product Strategy 15.1.1.5.3. Channel Strategy 15.1.2. Saipem S.p.A. 15.1.2.1. Overview 15.1.2.2. Product Portfolio 15.1.2.3. Profitability by Market Segments 15.1.2.4. Sales Footprint 15.1.2.5. Strategy Overview 15.1.2.5.1. Marketing Strategy 15.1.2.5.2. Product Strategy 15.1.2.5.3. Channel Strategy 15.1.3. Stamicarbon 15.1.3.1. Overview 15.1.3.2. Product Portfolio 15.1.3.3. Profitability by Market Segments 15.1.3.4. Sales Footprint 15.1.3.5. Strategy Overview 15.1.3.5.1. Marketing Strategy 15.1.3.5.2. Product Strategy 15.1.3.5.3. Channel Strategy 15.1.4. Urea Casale 15.1.4.1. Overview 15.1.4.2. Product Portfolio 15.1.4.3. Profitability by Market Segments 15.1.4.4. Sales Footprint 15.1.4.5. Strategy Overview 15.1.4.5.1. Marketing Strategy 15.1.4.5.2. Product Strategy 15.1.4.5.3. Channel Strategy 15.1.5. TOYO India 15.1.5.1. Overview 15.1.5.2. Product Portfolio 15.1.5.3. Profitability by Market Segments 15.1.5.4. Sales Footprint 15.1.5.5. Strategy Overview 15.1.5.5.1. Marketing Strategy 15.1.5.5.2. Product Strategy 15.1.5.5.3. Channel Strategy 15.1.6. ALFA LAVAL 15.1.6.1. Overview 15.1.6.2. Product Portfolio 15.1.6.3. Profitability by Market Segments 15.1.6.4. Sales Footprint 15.1.6.5. Strategy Overview 15.1.6.5.1. Marketing Strategy 15.1.6.5.2. Product Strategy 15.1.6.5.3. Channel Strategy 15.1.7. NIIK 15.1.7.1. Overview 15.1.7.2. Product Portfolio 15.1.7.3. Profitability by Market Segments 15.1.7.4. Sales Footprint 15.1.7.5. Strategy Overview 15.1.7.5.1. Marketing Strategy 15.1.7.5.2. Product Strategy 15.1.7.5.3. Channel Strategy 15.1.8. Thyssenkrupp 15.1.8.1. Overview 15.1.8.2. Product Portfolio 15.1.8.3. Profitability by Market Segments 15.1.8.4. Sales Footprint 15.1.8.5. Strategy Overview 15.1.8.5.1. Marketing Strategy 15.1.8.5.2. Product Strategy 15.1.8.5.3. Channel Strategy 15.1.9. FLOWTRONIX 15.1.9.1. Overview 15.1.9.2. Product Portfolio 15.1.9.3. Profitability by Market Segments 15.1.9.4. Sales Footprint 15.1.9.5. Strategy Overview 15.1.9.5.1. Marketing Strategy 15.1.9.5.2. Product Strategy 15.1.9.5.3. Channel Strategy 15.1.10. Isgec Heavy Engineering Ltd 15.1.10.1. Overview 15.1.10.2. Product Portfolio 15.1.10.3. Profitability by Market Segments 15.1.10.4. Sales Footprint 15.1.10.5. Strategy Overview 15.1.10.5.1. Marketing Strategy 15.1.10.5.2. Product Strategy 15.1.10.5.3. Channel Strategy 15.1.11. Kay Iron Works (Jorian) Private Limited 15.1.11.1. Overview 15.1.11.2. Product Portfolio 15.1.11.3. Profitability by Market Segments 15.1.11.4. Sales Footprint 15.1.11.5. Strategy Overview 15.1.11.5.1. Marketing Strategy 15.1.11.5.2. Product Strategy 15.1.11.5.3. Channel Strategy 15.1.12. FEECO International, Inc 15.1.12.1. Overview 15.1.12.2. Product Portfolio 15.1.12.3. Profitability by Market Segments 15.1.12.4. Sales Footprint 15.1.12.5. Strategy Overview 15.1.12.5.1. Marketing Strategy 15.1.12.5.2. Product Strategy 15.1.12.5.3. Channel Strategy 15.1.13. Sandvik AB 15.1.13.1. Overview 15.1.13.2. Product Portfolio 15.1.13.3. Profitability by Market Segments 15.1.13.4. Sales Footprint 15.1.13.5. Strategy Overview 15.1.13.5.1. Marketing Strategy 15.1.13.5.2. Product Strategy 15.1.13.5.3. Channel Strategy 15.1.14. Paramount Limited 15.1.14.1. Overview 15.1.14.2. Product Portfolio 15.1.14.3. Profitability by Market Segments 15.1.14.4. Sales Footprint 15.1.14.5. Strategy Overview 15.1.14.5.1. Marketing Strategy 15.1.14.5.2. Product Strategy 15.1.14.5.3. Channel Strategy 16. Assumptions & Acronyms Used 17. Research Methodology
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