The United States Plant-based Meal Kit Market size is expected to increase from USD 875.6 million in 2023 to USD 3,123.0 million by 2033. Over the forecast period, sales of plant-based meal kit across the United States are likely to rise at a notable CAGR of 13.6% between 2023 and 2033
Key Trends Listed by Future Market Insights (FMI):
As more and more people across the United States embrace a vegan lifestyle, popularity of products such as plant-based meals is set to rise rapidly.
Plant based meal kits are a convenient option for consumers looking to adopt a vegan or plant-based diet. They allow customers to prepare delicious plant-based meals at home by providing pre-portioned ingredients and easy-to-follow recipes.
Everything required for making an entire meal, including cooking tips, pre-measured ingredients, and step-by-step instruction are included in plant based meal kits. This allows consumers to whip up a flavorful dish quickly, save time on meal planning & grocery shopping, and reduce food waste.
Plant-based meal kits are categorized into prepared meals and meal kits. The normal kit meals come with pre-measured ingredients and easy-to-follow instructions. Hence, they can be easily cooked with comfort in the kitchen.
Prepared meals, on the other hand, are meals that have been precooked and only need a minimal amount of preparation before eating. They allow consumers to prepare meals without wasting their time in shopping and cooking from scratch.
Plant based meal kits helps consumers to save time and effort and become creative in kitchens. As a result, Future Market Insights (FMI) predicts the United States plant based meal kits industry to thrive rapidly through 2033.
Plant based meal kits are mostly offered under subscription models by companies. However, they can also be purchased from supermarkets, retail stores, convenience stores, and other retail outlets.
Growing popularity of convenient vegan meal prep in the United States due to changing lifestyles and busy lifestyles is expected to fuel plant-based meal kit sales during the forecast period.
Similarly, rising popularity of meal kits due to their better convenience and escalating trend of veganism are expected to will create ample opportunities for plant based meal kit manufacturers.
Plant-based meal kits offer convenience to consumers by minimizing the hassle of preparing a meal. They provide ready-to-eat and ready-to-cook options that substantially reduce the cooking time.
Owing to the surge in demand for vegan products, manufacturers across the United States are making use of multiple online platforms to sell their products. Consumers are now able to order meal kits online that are delivered to them at their doorstep eliminating the need to visit a physical store to purchase the same.
The plant-based meal kits industry is expected to experience significant growth in the United States through 2033. This can be attributed to rising awareness among consumers of the negative environmental effects of animal farming, growing health awareness, and rising demand for quick and simple meals.
The availability of plant-based meal kits across the nation makes it easier for consumers wanting to switch from a chicken or beef diet to a vegetarian or vegan diet. Several companies like Purple Carrot, Green Chef, and Veesto have a wider product offering in plant-based meal kits than chicken or beef meal kits.
Further, meal kit delivery services such as Blue Apron and HelloFresh also help in increasing the visibility of vegan and vegetarian meal kits.
Leading meal kit manufacturers today are focusing on sustainability and reducing their carbon footprint to contribute to a safer future by incorporating the use of eco-friendly packaging materials. These initiatives align with the values of environmentally conscious consumers in the United States.
Key plant-based meal kit manufacturers are also partnered with celebrity chefs, nutritionists, and influencers to exclusively promote their plant-based meal kits over various social media platforms. These collaborations are helping them gain a lot of visibility and attract a lot of attention to the plant-based meal kits segment.
Plant-based meal kits have gained a widespread consumer base in the United States by providing customizable, convenient and sustainable options for consumers looking to try out new things and explore plant-based solutions as an alternative to conventional ones.
Considering the emphasis on fresh, sustainable, and eco-friendly products that meal kits retailers like Gousto promote, meal kits are also viewed as a cheaper and healthier alternative to takeaways and takeouts.
Manufacturers are also prepared multiple meal kits catering to several dietary requirements and restrictions for United States consumers like non-GMO, vegan, vegetarian, free-from, and more.
| Attributes | Key Insights |
|---|---|
| Estimated Plant Based Meal Kits Market Value (2023E) | USD 875.6 million |
| Projected Market Value (2033F) | USD 3,123.0 million |
| Value-based CAGR (2023 to 2033) | 13.6% |
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According to the latest analysis by Future Market Insights (FMI) analysis, plant based meal kit sales grew at a CAGR of 11.2% historically from 2018 to 2022. For the assessment period, the United States plant based meal kits market is forecast to progress at 13.6% CAGR.
Meal kits are viewed as a healthier and less expensive option. They are priced much lower than cooked meals and are hence accessible to all.
Over the projection period, sales of meal kits, especially plant-based ones, are expected to rise rapidly owing to rising demand for a quick and convenient solution.
People across the United States are showing a keen interest in plant based meal kits due to their several advantages including better convenience.
Meal kits have easy-to-follow instructions that can be followed in order to cook the meal. The kits contain pre-portioned sized contents that are simple to prepare and consume. These features of meal kits coupled with rise in veganism are expected to uplift plant based meal kit demand in the United States.
The availability of plant-based meal kit products on e-commerce platforms is emerging as a key factor expected to boost the United States market through 2033.
Through e-commerce platforms, consumers can get their orders delivered to their doorstep. Meal kit delivery services give consumers the privilege to select from a variety of options and recipes.
For working professionals, the convenience of purchasing meal kits from the comfort of home is one of the key reasons for them to shop for meal kits. This has helped consumers develop an attraction towards trying new meal kits.
A recent study conducted by Future Market Insights (FMI) stated that HelloFresh, which is an online food delivery company that offers meal kits, fresh ingredients, recipes, and more such offerings delivered ~45% more meal packages in 2018 as compared to its sale in 2017.
The meal kit industry prospered even during the outbreak of Covid-19 pandemic as it quickly adapted to online and door-step delivery of meals in the early stages of the outbreak.
Modern-day consumers have become very comfortable with home-delivery and ordering everything from home. This has significantly altered the plant-based meal kits sector’s growth with a shift in consumers’ cooking and dining routines.
Consumers today have a strong belief that going to the supermarket now entails a considerably higher risk of coming in contact with a deadly virus or a bacterial infection. As a result, they prefer to order products such as plant based meal kits through online shopping platforms.
| Regions | North America |
|---|---|
| Countries | United States |
| CAGR | 13.6% |
| Market Value (2033) | USD 3,123.0 million |
As per Future Market Insights (FMI), the United States plant based meal kits market is expected to top a valuation of around USD 3,123.0 million by 2033. Overall sales of plant-based meal kits in the United States are likely to rise at a robust CAGR of 13.6% during the forecast period.
The United States market is witnessing strong growth due to rising trend of veganism and growing awareness about animal cruelty. Similarly, availability of a wide variety of plant-based meal kits is expected to boost sales in the country.
As consumers today have become more aware of the amount of animal cruelty that takes place in the market in order to produce meat products, they are switching over to plant-based meals. This is creating lucrative growth opportunities for plant-based meal kit manufacturers.
The impact of the same on the environment is also raising widespread concerns among ordinary consumers. Their focus on health and wellness and growing inclination towards convenient meal options are expected to drive the plant-based meal kits industry in the United States.
Plant based meal kits are generally made of fruits and vegetables, legumes, and other ingredients. As a result, they are becoming ideal alternatives to conventional meal kits. The use of a wide variety of vegetables, fruits, whole grains, and spices gives plant-based meal kits a unique flavor that consumers remember.
According to Future Market Insights (FMI), prepared plant based meal kit sales are likely to outpace those of meal kits. This is attributable to growing popularity of prepared plant based meal kits on account of their easy-to-prepare and convenient nature.
Prepared plant-based meal kits are becoming the epitome of convenience. They allow consumers to significantly save time and energy by eliminating the need for shopping, preparing, and cooking from scratch.
The rising demand for chef-special cuisines at home is trending among the younger generation. Generation Z and Y consumers use delivery services more frequently than any other consumers. This is the right target audience for start-ups and medium-sized plant based meal kit manufacturers to tap into as they are more open to trying new combinations of flavours and recipes.
The cheaper and more convenient options such as prepared meal kits are a go-to for any millennial consumer. Modern-day consumers are favoring prepared meals due to their benefits, which include cheap and door-step delivery solutions.
The United States plant based meal kits market is becoming competitive, with more startups and medium sized players entering the market. Several companies are now offering their own version of plant-based meal kits to have their own unique selling points and give something new to consumers.
Plant based meal kit companies are also adopting strategies such as mergers, acquisitions, and collaborations with startups to reach a wider consumer base.
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| Attribute | Details |
|---|---|
| Estimated Market Value (2023) | USD 875.6 million |
| Projected Market Value (2033) | USD 3,123.0 million |
| Anticipated Growth Rate (2023 to 2033) | 13.6% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (USD Million) |
| Key Market Segments Covered | Product Type, Format, and Distribution Channel, and Country |
| Key Companies Profiled | Purple Carrot; Green Chef; Veestro; Hungryroot; Splendid Spoon; MamaSezz; Plantable; Trifecta Nutrition; Sakara Life; VegReady; Fresh n' Lean; 22 Days Nutrition; PlantPrep; Simply Vegan; Vegan Strong |
The United States plant based meal kits market size is estimated to reach about USD 875.6 million in 2023.
The United States plant based meal kits market value is projected to reach USD 3,123.0 million by 2033.
Plant based meal kit demand in the United States is expected to increase at a CAGR of around 13.6% through 2033.
The United States plant based meal kits industry exhibited a CAGR of around 11.2% from 2018 to 2022.
Demand is expected to remain high for prepared meat kits through 2033.
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United States Plant Based Meal Kits Market
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