The United States Pet Food Market Outlook (2023 to 2033)

According to Future Market Insights (FMI), the demand for pet food in the United States is anticipated to rise at a lucrative CAGR of 4.0% during 2023 to 2033. The market is further expected to reach US$ 60,234.0 million by 2033, growing from US$ 40,860.8 million in 2023.

Key Trends Listed by Future Market Insights (FMI):

  • Modern-day pet owners are looking for premium, nutritionally rich, high-quality, natural, and organic products for their companions.
  • Pet food products that are free from artificial additives, preservatives, and flavors are preferred by pet owners as a healthier option for their pets.
  • Alternatives for meat like, grain-free pet food and the use of novel protein sources like soy and legumes that address the specific nutrition needs of animals are trending in the United States.
  • Personalized pet food products are in demand, considering animal age, breed, size, activity level, and health.
  • E-commerce platforms are reshaping the pet food industry, with more than 80% of commodities available on online platforms to aid customer convenience and comfort.
  • In the pet food industry, functional additives and nutraceuticals are gaining popularity.
  • Fortified pet foods that help in the overall well-being of the companion are in high demand.
  • Pet owners are increasingly interested in sustainability, which has increased demand for eco-friendly packaging and sustainable sourcing methods.

Demand for pet food products is expected to be driven by a rising consumer trend towards pet adoption as well as growing concerns about their health. Improving the overall performance and digestion of pets through the consumption of wholesome food is also driving market growth.

The pet food products offered in the United States market rarely changes. This, in turn, has encouraged manufacturers to comprise innovative and multi-functional components in their pet food to reduce this same bias.

Convenience could play an important role in driving the sector, given the growing popularity of processed pet foods. The remaining segment is organic pet food, a new rising trend in the market.

The growing accessibility of organic products comes in a variety of flavors and includes vital ingredients like antioxidants and probiotics that are likely to have a positive influence on pets’ health.

On the other hand, the low product penetration due to high prices may hinder the organic growth of this segment as every household will not be able to afford high-priced products.

The market value chain is categorized by the appropriate occurrence of manufacturers, raw material suppliers, distributors, and end users. Raw materials used for manufacture are diverse. These include meat, grains, meat by-products, special grains and proteins of animal origin, flavors, sweeteners, vitamins, minerals, and enzymes, with other ingredients.

Manufacturers frame these products according to the animal's standard nutritional requirements. Raw meat is processed/washed to separate the protein, water, and fat components. The manufacturing procedure also includes grinding, cooking, and mixing the raw materials with several other ingredients.

Raw materials used in each segment of pet food products are primarily commodities and agricultural products. Cereals, fruit, and animal protein powders, among other ingredients, were purchased from a variety of suppliers. The quality, cost, and availability of these components have varied in the past and are projected to fluctuate in the forthcoming years as well.

Additionally, United States pet food trends show a growing understanding and awareness of dietary sensitivities and unique nutritional needs. Due to worries about infections, and intolerances in pets, grain-free, organic, and natural pet food products have become popular.

Alternatives to conventional proteins like chicken or cattle include new protein sources like duck or fish. This enables pet owners to adapt to unique dietary requirements and address specialized nutritional demands.

Attributes Key Insights
United States Pet Food Market Estimated Size (2023E) US$ 40,860.8 million
Projected Market Value (2033F) US$ 60,234.0 million
Value-based CAGR (2023 to 2033) 4.0%

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2018 to 2022 United States Pet Food Sales Analysis Compared to Demand Forecast from 2023 to 2033

The Future Market Insights (FMI) report shows that from 2018 to 2022, United States pet food sales increased at a CAGR of 3.0%. The market for pet food in the United States is anticipated to grow at a 4.0% CAGR from 2023 to 2033.

Pet owners and their pets share a strong bond, which is seen in the growing demand for pet food in the United States. With 85 million households currently having several pets, there is a steady rise in demand for premium pet food products in the market.

Specialized and fortified pet food products that cater to specific nutritional needs and requirements of pets are also gaining popularity in the United States market.

The impact of e-commerce is another important development in the American pet food sector. Online retailers have completely changed the way pet owners buy pet food by providing convenience, a wide variety of options to choose from, and at affordable prices.

Furthermore, direct-to-consumer (DtoC) business models have appeared, enabling pet food manufacturers to interact directly with consumers, do away with middlemen, and improve control over the customer experience.

The United States pet food industry is being propelled with an increasing focus on the quality, adaptability, and convenience of products than on the affordability of pet food products. These changing consumer demands and preferences have resulted in continuous improvements and developments in the formulation of pet food products.

The United States pet food business is anticipated to grow in the coming years due to continual developments and strong bonds between pet owners and their animals.

Factors Restraining Growth of the Market

Pet owners' purchasing decisions are often influenced by price. An economic downturn or fluctuations in disposable income can cause consumers to seek out more affordable options or reduce spending in this category.

Demand for premium, natural pet foods is on the rise, driven by customer preference for higher quality ingredients. This trend may prompt traditional pet food manufacturers to adapt their products to meet changing consumer needs.

As consumer preferences shift to more sustainable, ethically sourced and environmentally responsible products, pet food companies may need to regulate formulations and packaging. The growth of e-commerce sales channels may affect traditional pet food distribution models.

Demographic changes, such as declining birth rates or changes in urbanization, can affect pet ownership rates. Companies should monitor these trends to understand potential changes in their target market.

As research into animal health and nutrition advances, consumer prospects about the quality and nutritional benefits of pet food may increase. International trade dynamics, tariffs and geopolitical factors can affect the import and export of pet food and feed ingredients, affecting prices and availability

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Adjacent Markets Overview

Global Insect-based Pet Food:

Attributes Global Insect-based Pet Food
CAGR (2023 to 2033) 10%
Market Value (2033) ~US$ 3,448.5 million
Growth Factor The demand for meat for protein in pet food is rising. Insect-based pet food is a viable alternative to cater to the demand for protein sources in pet food and feed.
Opportunity Insect-based pet food offers an environment-friendly solution to the rising demand for protein. The key reason for the increasing popularity of insect-based pet food revolves around sustainability.
Key Trends Insects, like black soldier flies, have high protein content and hold potential in animal nutrition as feed ingredients. The presence of amino acids in certain insect ingredients can be a potential alternative to conventional protein sources.

Wet Pet Food Market:

Attributes Wet Pet Food Market
CAGR (2023 to 2033) 5.5%
Market Value (2033) ~US$ 37.7 billion
Growth Factor Wet pet food has higher water content as compared to dry pet food which helps the pets to stay hydrated and healthy.
Opportunity Wet pet food contains high moisture levels, which keeps the pet hydrated and helps them avoid urinary infections. Wet food is ideal for overweight pets since it contains more protein and fewer carbohydrates.
Key Trends Manufacturers have expanded their wet pet food portfolio specifically for dogs in response to rising consumer demand for premium and high-end dog food products and dog adoptions.

Fortified Pet Food:

Attributes Fortified Pet Food
CAGR (2023 to 2033) 7.0%
Market Value (2033) ~US$ 16,067.06 million
Growth Factor Modern-day pet owners are aware and informed about the food they feed their companions. Claims like clean label, organic and natural are driving the demand for healthy and fortified products.
Opportunity Pet owners seek fortified pet food options with added vitamins, minerals, antioxidants, and beneficial ingredients, as there is an increased inclination towards pet health.
Key Trends The incorporation of extra nutrients and fortifications into pet food formulas has become simpler because of improvements in pet food production technology. This has created awareness among consumers and hence fortified pet food is experiencing a surge in demand.

Regional Insights

Growing Popularity of Natural and Organic Pet Products Driving Demand in the United States

As per a Future Market Insights (FMI) analyst, the United States pet food market is expected to reach a valuation of around US$ 60,234.0 million by 2033.

The need for specialized diets to address particular nutritional requirements among pets is growing in the United States. Demand for dry dog food is leading in terms of value and volume.

Modern-day pet owners are looking for pet food options according to their pets’ age, breed, and particular medical needs. This includes diets designed to control their weight, joints, dietary sensitivities, and allergies.

The pet food industry in the United States is very competitive, with several well-known brands in the industry. An increasing number of innovations and unique formulations in the field of animal nutrition have led to the development of a robust pet food manufacturing setup in the country.

To keep up with the changing demands and choices of pet owners, manufacturers are investing in research and development to make use of alternative sources of pet food.

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Category-wise Insights

High Availability and Affordability Pushing Sales of Kibble or Dry Pet Food

Pet owners get to benefit from dry food in multiple ways. Dry food has a longer shelf life, easy to handle and store, does not get spoilt or create a mess. These qualities make kibble or dry pet food a preferred choice among pet owners.

Due to its low moisture content, the growth of bacteria is limited and hence infections caused due to spoilt and expired food are substantially reduced.

Dry pet food is more affordable when all types of pet food are considered. It has a higher caloric density, enabling pet owners to feed their animals with lower portion sizes while still providing the right nutrition.

Dry pet food is designed to give animals a balanced and full diet. This product is made with several vital nutrients, including proteins, carbs, lipids, vitamins, and minerals. This guarantees that pets get the nutrition they require to support their overall health and well-being.

Animal-based Source Highly Preferred by Pet Owners for High Nutritional Content

Animal-based ingredients are being used in pet food to meet the nutritional needs of pets. Animal-based products are rich in carbohydrates, fats, and proteins which are necessary for the proper growth of an animal.

Animal-based ingredients are rich in amino acids that are needed for proper muscle development, and to build immunity. Furthermore, useful sources of energy and necessary fatty acids, animal fats, and oils support healthy skin, fur, and organ function.

Dogs and cats occupy the majority of the pet market. They are naturally carnivorous and their biological systems have been modified in a way that they thrive on meals with high animal protein.

Pet food made from animal products is in line with their natural dietary requirements and offers the vital elements required to maintain good health. Pets can readily absorb and utilize these components and their body is conditioned to adapt to regular intake of animal protein

Competitive Landscape

The competitive landscape of pet food is dynamic and constantly evolving as the demand for sustainable and cost-effective feed options continues to grow. Several factors influence the competitiveness of pet food, including availability, cost, nutritional value, market acceptance, and regulatory considerations.

Several key firms are striving for market share and customer loyalty in the USA pet food business, which is highly competitive. To meet the several needs and tastes of pet owners, these businesses are committed to providing a wide choice of pet food items. There are several players in the market launching new pet food products.

For instance,

  • In 2023, PetPlate launched FreshBaked™, the latest dry form of gently-baked, crunchy clusters. The new formulation features human-grade, visible ingredients
  • In 2023, CULT Food Science Corp, launched a new series of pet performance supplements by the name Noochies! Sprinkles. These supplements expand upon the company’s existing product line Noochies!
  • In January 2022, Manna Pro acquired Oxbow Animal Health, a brand that offers supplements and food for pigs, hamsters, rabbits, and other pets.

Scope of the Report

Attribute Details
Market Size Estimated Value in 2023 US$ 40,860.8 million
Market Forecast Value in 2033 US$ 60,234.0 million
Anticipated Growth Rate (2023 to 2033) 4.0% CAGR
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis Volume (MT) and Value (US$ million)
Key Market Segments Covered Nature, Source, Product Type, Pet Type, Packaging, Distribution Channel and State
Key Companies Profiled Mars Petcare Inc.; Nestlé Purina PetCare; The J.M. Smucker Company; Hill's Pet Nutrition; Blue Buffalo Company; Champion Petfoods; Spectrum Brands Holdings; WellPet LLC; Diamond Pet Foods; Merrick Pet Care; Nutro Products; Ainsworth Pet Nutrition; Fromm Family Foods; Solid Gold Pet; Canidae Pet Food

The United States Pet Food Market Segmentation by Category

By Nature:

  • Organic
  • Monoprotein
  • Conventional

By Product Type:

  • Kibble/Dry
    • Extruded
    • Baked
    • Coated
  • Dehydrated Food
  • Freeze Dried Food
  • Freeze-Dried Raw
  • Wet Food
  • Frozen
  • Raw Food
  • Powder
  • Treats and Chews
    • Dog
      • Pastes
      • Crèmes
      • Crunchy snacks
      • Chew sticks
      • Tablets
      • Biscuits
      • Jerky
      • Rawhide
    • Cat
      • Pastes
      • Crèmes
      • Crunchy snacks
      • Chew sticks
      • Tablets
      • Biscuits
      • Cat Milk / Milk snacks

By Source:

  • Animal derived
    • Fish
      • Tuna
      • Salmon
      • Whitefish
      • Cod
      • Herring
      • Walleye
      • Flounder
      • Arctic char
      • Whiting
  • Chicken
  • Duck
  • Beef
  • Pork
  • Venison/Game
  • Lamb
  • Turkey
  • Plant-derived
  • Insect-derived
    • Crickets
    • Mealworms
    • Black soldier flies

By Pet Type:

  • Cat
    • Kitten
    • Senior
  • Dog
    • Puppy
    • Adult
    • Senior
  • Birds
  • Others (Rabbits, Hamsters, etc.)

By Packaging:

  • Pouches
  • Bags
  • Folding cartons
  • Tubs & Cups
  • Can

By Distribution channel:

  • Store-based Retailing
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Mom and Pop Stores
    • Pet Stores
    • Discounters
    • Independent Grocery Retailers
    • Drugstores
    • Other Retail Formats
  • Online Retailers

By State:

  • California
  • Texas
  • Florida
  • New York
  • Illinois
  • Ohio
  • North Carolina
  • Michigan
  • Colorado
  • Wisconsin
  • Washington

Frequently Asked Questions

How big is the United States pet food industry?

The United States pet food market is estimated to reach a valuation of around US$ 40,860.8 million in 2023.

What is the growth projection for the United States pet food industry by 2033?

The United States pet food market value is projected to reach US$ 60,234.0 million by 2033.

At what rate is the demand expected to increase by 2033?

The United States pet food demand is expected to increase at a CAGR of around 4.0% through 2033.

What is the value of United States pet food in 2018?

The United States pet food demand is valued at US$ 33,789.0 million in 2018.

What was the value of United States pet food in 2018?

The United States pet food demand is valued at US$ 32,584.9 million in 2018.

Table of Content
1. Executive Summary
  1.1. Outlook
  1.2. Demand Side Trends
  1.3. Supply Side Trends
  1.4. Technology Roadmap
  1.5. Analysis and Recommendations
2. Market Overview
  2.1. Market Coverage / Taxonomy
  2.2. Market Definition
3. Market Dynamics
  3.1. Drivers
    3.1.1. Supply Side Drivers
    3.1.2. Demand Side drivers
    3.1.3. Economic Side Drivers
  3.2. Restraints
  3.3. Opportunity
  3.4. Market trends by Region
  3.5. Forecast Factors - Relevance & Impact
  3.6. Key Regulations and Policies
4. Value Chain Analysis
  4.1. Operating margins at each node of the supply chain
  4.2. List of Active Market Participants
5. United States - Pricing Analysis
  5.1. Price Point Assessment by Region
    5.1.1. Manufacturer-Level Pricing
    5.1.2. Distributor Level Pricing
  5.2. Price Point Assessment by Nature
  5.3. Price Forecast till 2033
6. Size (in Value (US$ million) and Volume (MT) Analysis 2018 to 2022 and Forecast, 2023 to 2033
  6.1. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis, 2018 to 2022
  6.2. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis, 2023 to 2033
    6.2.1. Y-o-Y Growth Trend Analysis
    6.2.2. Absolute $ Opportunity Analysis
7. Analysis 2018 to 2022 and Forecast 2023 to 2033, by Nature
  7.1. Introduction / Key Findings
  7.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis by Nature, 2018 to 2022
  7.3. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast by Nature, 2023 to 2033
    7.3.1. Organic
    7.3.2. Monoprotein
    7.3.3. Conventional
  7.4. Market Attractiveness Analysis by Nature
8. Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Type
  8.1. Introduction / Key Findings
  8.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis by Product Type, 2018 to 2022
  8.3. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast by Product Type, 2023 to 2033
    8.3.1. Kibble/Dry
      8.3.1.1. Extruded
      8.3.1.2. Baked
      8.3.1.3. Coated
    8.3.2. Dehydrated Food
    8.3.3. Freeze Dried Food
    8.3.4. Freeze-Dried Raw
    8.3.5. Wet Food
    8.3.6. Frozen
    8.3.7. Raw Food
    8.3.8. Powder
    8.3.9. Treats and Chews
      8.3.9.1. Dog
        8.3.9.1.1. Pastes
        8.3.9.1.2. Crèmes
        8.3.9.1.3. Crunchy snacks
        8.3.9.1.4. Chew sticks
        8.3.9.1.5. Tablets
        8.3.9.1.6. Biscuits
        8.3.9.1.7. Jerky
        8.3.9.1.8. Rawhide
      8.3.9.2. Cat
        8.3.9.2.1. Pastes
        8.3.9.2.2. Crèmes
        8.3.9.2.3. Crunchy snacks
        8.3.9.2.4. Chew sticks
        8.3.9.2.5. Tablets
        8.3.9.2.6. Biscuits
        8.3.9.2.7. Cat Milk / Milk snacks
  8.4. Market Attractiveness Analysis by Product Type
9. Analysis 2018 to 2022 and Forecast 2023 to 2033, by Source
  9.1. Introduction / Key Findings
  9.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis by Source, 2018 to 2022
  9.3. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast by Source, 2023 to 2033
    9.3.1. Animal derived
      9.3.1.1. Fish
        9.3.1.1.1. Tuna
        9.3.1.1.2. Salmon
        9.3.1.1.3. Whitefish
        9.3.1.1.4. Cod
        9.3.1.1.5. Herring
        9.3.1.1.6. Walleye
        9.3.1.1.7. Flounder
        9.3.1.1.8. Arctic char
        9.3.1.1.9. Whiting
      9.3.1.2. Chicken
      9.3.1.3. Duck
      9.3.1.4. Beef
      9.3.1.5. Pork
      9.3.1.6. Venison/Game
      9.3.1.7. Lamb
      9.3.1.8. Turkey
    9.3.2. Plant-derived
    9.3.3. Insect- derived
      9.3.3.1. Crickets
      9.3.3.2. Mealworms
      9.3.3.3. Black soldier flies
  9.4. Market Attractiveness Analysis by Source
10. Analysis 2018 to 2022 and Forecast 2023 to 2033, by Pet Type
  10.1. Introduction / Key Findings
  10.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis by Pet Type, 2018 to 2022
  10.3. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast by Pet Type, 2023 to 2033
    10.3.1. Cat
      10.3.1.1. Kitten
      10.3.1.2. Senior
    10.3.2. Dog
      10.3.2.1. Puppy
      10.3.2.2. Adult
      10.3.2.3. Senior
    10.3.3. Birds
    10.3.4. Others (Rabbits, Hamsters, etc.)
  10.4. Market Attractiveness Analysis by Pet Type
11. Analysis 2018 to 2022 and Forecast 2023 to 2033, by Packaging
  11.1. Introduction / Key Findings
  11.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis by Packaging, 2018 to 2022
  11.3. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast by Packaging, 2023 to 2033
    11.3.1. Pouches
    11.3.2. Bags
    11.3.3. Folding cartons
    11.3.4. Tubs & Cups
    11.3.5. Can
  11.4. Market Attractiveness Analysis by Packaging
12. Analysis 2018 to 2022 and Forecast 2023 to 2033, by Distribution channel
  12.1. Introduction / Key Findings
  12.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis by Distribution channel, 2018 to 2022
  12.3. Current and Future Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast by Distribution channel, 2023 to 2033
    12.3.1. Store-based Retailing
      12.3.1.1. Hypermarkets/Supermarkets
      12.3.1.2. Convenience Stores
      12.3.1.3. Mom and Pop Stores
      12.3.1.4. Pet Stores
      12.3.1.5. Discounters
      12.3.1.6. Independent Grocery Retailers
      12.3.1.7. Drugstores
      12.3.1.8. Other Retail Formats
    12.3.2. Online Retailers
  12.4. Market Attractiveness Analysis by Distribution channel
13. Analysis 2018 to 2022 and Forecast 2023 to 2033, by State
  13.1. Introduction
  13.2. Historical Market Size (in Value (US$ million) and Volume (MT) Analysis by Region, 2018 to 2022
  13.3. Current Market Size (in Value (US$ million) and Volume (MT) Analysis and Forecast by Region, 2023 to 2033
    13.3.1. California
    13.3.2. Texas
    13.3.3. Florida
    13.3.4. New York
    13.3.5. Illinois
    13.3.6. Ohio
    13.3.7. North Carolina
    13.3.8. Michigan
    13.3.9. Colorado
    13.3.10. Wisconsin
    13.3.11. Washington
  13.4. Market Attractiveness Analysis by Region
14. Market Structure Analysis
  14.1. United States Competition - a Dashboard View
  14.2. Industry Structure Analysis
    14.2.1. % tier 1 market players
    14.2.2. % tier 2 market players
    14.2.3. % tier 3 market players
  14.3. Company Share Analysis
    14.3.1. For Tier 1 Market Players, 2023
    14.3.2. Company Market Share Analysis of Top 5 Players, by Region
  14.4. Key Participants Market Presence (Intensity Mapping) by Region
15. Competition Analysis
  15.1. Competition Dashboard
  15.2. Competition Benchmarking
  15.3. Competition Deep Dive
    15.3.1. Mars Petcare Inc.
      15.3.1.1. Product Portfolio
      15.3.1.2. Product Claim
      15.3.1.3. Revenue by Market Segments (Product/ channel/Region)
      15.3.1.4. Sales Footprint
      15.3.1.5. Strategy Overview
        15.3.1.5.1. Marketing Strategy
        15.3.1.5.2. Product Strategy
        15.3.1.5.3. Channel Strategy
      15.3.1.6. SWOT Analysis
    15.3.2. Nestlé Purina PetCare
      15.3.2.1. Product Portfolio
      15.3.2.2. Product Claim
      15.3.2.3. Revenue by Market Segments (Product/ channel/Region)
      15.3.2.4. Sales Footprint
      15.3.2.5. Strategy Overview
        15.3.2.5.1. Marketing Strategy
        15.3.2.5.2. Product Strategy
        15.3.2.5.3. Channel Strategy
      15.3.2.6. SWOT Analysis
    15.3.3. The J.M. Smucker Company
      15.3.3.1. Product Portfolio
      15.3.3.2. Product Claim
      15.3.3.3. Revenue by Market Segments (Product/ channel/Region)
      15.3.3.4. Sales Footprint
      15.3.3.5. Strategy Overview
        15.3.3.5.1. Marketing Strategy
        15.3.3.5.2. Product Strategy
        15.3.3.5.3. Channel Strategy
      15.3.3.6. SWOT Analysis
    15.3.4. Hill's Pet Nutrition
      15.3.4.1. Product Portfolio
      15.3.4.2. Product Claim
      15.3.4.3. Revenue by Market Segments (Product/ channel/Region)
      15.3.4.4. Sales Footprint
      15.3.4.5. Strategy Overview
        15.3.4.5.1. Marketing Strategy
        15.3.4.5.2. Product Strategy
        15.3.4.5.3. Channel Strategy
      15.3.4.6. SWOT Analysis
    15.3.5. Blue Buffalo Company
      15.3.5.1. Product Portfolio
      15.3.5.2. Product Claim
      15.3.5.3. Revenue by Market Segments (Product/ channel/Region)
      15.3.5.4. Sales Footprint
      15.3.5.5. Strategy Overview
        15.3.5.5.1. Marketing Strategy
        15.3.5.5.2. Product Strategy
        15.3.5.5.3. Channel Strategy
      15.3.5.6. SWOT Analysis
    15.3.6. Champion Petfoods
      15.3.6.1. Product Portfolio
      15.3.6.2. Product Claim
      15.3.6.3. Revenue by Market Segments (Product/ channel/Region)
      15.3.6.4. Sales Footprint
      15.3.6.5. Strategy Overview
        15.3.6.5.1. Marketing Strategy
        15.3.6.5.2. Product Strategy
        15.3.6.5.3. Channel Strategy
      15.3.6.6. SWOT Analysis
    15.3.7. Spectrum Brands Holdings
      15.3.7.1. Product Portfolio
      15.3.7.2. Product Claim
      15.3.7.3. Revenue by Market Segments (Product/ channel/Region)
      15.3.7.4. Sales Footprint
      15.3.7.5. Strategy Overview
        15.3.7.5.1. Marketing Strategy
        15.3.7.5.2. Product Strategy
        15.3.7.5.3. Channel Strategy
      15.3.7.6. SWOT Analysis
    15.3.8. WellPet LLC
      15.3.8.1. Product Portfolio
      15.3.8.2. Product Claim
      15.3.8.3. Revenue by Market Segments (Product/ channel/Region)
      15.3.8.4. Sales Footprint
      15.3.8.5. Strategy Overview
        15.3.8.5.1. Marketing Strategy
        15.3.8.5.2. Product Strategy
        15.3.8.5.3. Channel Strategy
      15.3.8.6. SWOT Analysis
    15.3.9. Diamond Pet Foods
      15.3.9.1. Product Portfolio
      15.3.9.2. Product Claim
      15.3.9.3. Revenue by Market Segments (Product/ channel/Region)
      15.3.9.4. Sales Footprint
      15.3.9.5. Strategy Overview
        15.3.9.5.1. Marketing Strategy
        15.3.9.5.2. Product Strategy
        15.3.9.5.3. Channel Strategy
      15.3.9.6. SWOT Analysis
    15.3.10. Merrick Pet Care
      15.3.10.1. Product Portfolio
      15.3.10.2. Product Claim
      15.3.10.3. Revenue by Market Segments (Product/ channel/Region)
      15.3.10.4. Sales Footprint
      15.3.10.5. Strategy Overview
        15.3.10.5.1. Marketing Strategy
        15.3.10.5.2. Product Strategy
        15.3.10.5.3. Channel Strategy
      15.3.10.6. SWOT Analysis
    15.3.11. Nutro Products
      15.3.11.1. Product Portfolio
      15.3.11.2. Product Claim
      15.3.11.3. Revenue by Market Segments (Product/ channel/Region)
      15.3.11.4. Sales Footprint
      15.3.11.5. Strategy Overview
        15.3.11.5.1. Marketing Strategy
        15.3.11.5.2. Product Strategy
        15.3.11.5.3. Channel Strategy
      15.3.11.6. SWOT Analysis
    15.3.12. Ainsworth Pet Nutrition
      15.3.12.1. Product Portfolio
      15.3.12.2. Product Claim
      15.3.12.3. Revenue by Market Segments (Product/ channel/Region)
      15.3.12.4. Sales Footprint
      15.3.12.5. Strategy Overview
        15.3.12.5.1. Marketing Strategy
        15.3.12.5.2. Product Strategy
        15.3.12.5.3. Channel Strategy
      15.3.12.6. SWOT Analysis
    15.3.13. Fromm Family Foods
      15.3.13.1. Product Portfolio
      15.3.13.2. Product Claim
      15.3.13.3. Revenue by Market Segments (Product/ channel/Region)
      15.3.13.4. Sales Footprint
      15.3.13.5. Strategy Overview
        15.3.13.5.1. Marketing Strategy
        15.3.13.5.2. Product Strategy
        15.3.13.5.3. Channel Strategy
      15.3.13.6. SWOT Analysis
    15.3.14. Solid Gold Pet
      15.3.14.1. Product Portfolio
      15.3.14.2. Product Claim
      15.3.14.3. Revenue by Market Segments (Product/ channel/Region)
      15.3.14.4. Sales Footprint
      15.3.14.5. Strategy Overview
        15.3.14.5.1. Marketing Strategy
        15.3.14.5.2. Product Strategy
        15.3.14.5.3. Channel Strategy
      15.3.14.6. SWOT Analysis
    15.3.15. Canidae Pet Food
      15.3.15.1. Product Portfolio
      15.3.15.2. Product Claim
      15.3.15.3. Revenue by Market Segments (Product/ channel/Region)
      15.3.15.4. Sales Footprint
      15.3.15.5. Strategy Overview
        15.3.15.5.1. Marketing Strategy
        15.3.15.5.2. Product Strategy
        15.3.15.5.3. Channel Strategy
      15.3.15.6. SWOT Analysis
16. Assumptions and Acronyms Used
17. Research Methodology
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