The USA pet dietary supplement market is projected to reach a value of USD 1,323.8 Million in 2025, growing at a CAGR of 7.2% over the next decade to an estimated value of USD 2,660.0 Million by 2035.
| Attributes | Values |
|---|---|
| Estimated USA Industry Size in 2025 | USD 1,323.8 Million |
| Projected USA Industry Value in 2035 | USD 2,660.0 Million |
| Value-based CAGR from 2025 to 2035 | 7.2% |
The increase in people interest in pet health and wellness, combined with the growing awareness of nutritional deficiencies in pets, is the main reason for the market growth.
Today, more pet owners are opting for herbal, functional, and supplements that are proven by science as the best way to keep their dogs and cats fit and healthy including ideas on how to cope with joint issues, digestive disorders, skin problems and improve overall immunity.
With the rise of pet humanization, the demand for probiotics, multivitamins, glucosamine, and omega-3 fatty acids has seen a tremendous increase. The market also benefits from veterinary recommendations and the development of specific products such as those for cats, dogs, and birds.
At the same time, online retail channels are changing the way pet supplements are sold thus providing businesses with the advantage of accessing a multiproduct variety with personalizing option settings. Trade long-term growth of the sector is expected by the growth of organic and clean-label pet supplements, as well as the legitimization of their advantages through science.
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The semiannual market update emphasizes the surge in demand for premium pet supplements, particularly in the joint health and digestive care categories.
H1 signifies period from January to June, H2 Signifies period from July to December
The robust market forecast is a result of the sustained expansion of pet adoption, growing disposable income, and additional expenditure on the pet's health issues.
| Date | Development/M&A Activity & Details |
|---|---|
| January 24 | Purina: Introduced a probiotic-based supplement for digestive health in dogs and cats, expanding its veterinary-recommended product line. |
| March 24 | Zesty Paws: Launched an omega-3 fatty acid chewable supplement targeting skin and coat health for senior pets. |
| May 24 | Nutramax Laboratories: Developed a new glucosamine and chondroitin formula to support joint mobility in aging dogs. |
| July 24 | PetHonesty: Expanded its organic multivitamin range, incorporating herbal extracts and antioxidants for overall pet wellness. |
| September 24 | VetriScience: Partnered with pet hospitals to promote dental health supplements for better oral hygiene in pets. |
Rising Demand for Functional Pet Supplements
Pet masters undergo a changeover being more respectful of their pets' nutritional needs, this is the reason of the increased demand for Functional dietary supplements. The mixtures with the joints, digestive health problems, or immune system deficiencies are the best sellers.
Veterinarians and pet wellness specialists are rear of backers of scientifically validated formulations, thus making functional pet supplements a disruptor in this branch of preventive healthcare. What is more, breed- and age-related supplements are conquering the market, providing tailor-made solutions for their beneficiaries.
Technological Advancements in Pet Supplement Formulations
Through the latest advancements in the pet nutrition domain, the invention of new mechanisms for supplement delivery has also been another factor contributing to the betterment of the two, bioavailability and palatability. Discoveries of such forms of soft chews, liquid creams, and foods powdered with supplements that are more easily accepted and utilized by animals have surged recently.
Firms are taking advantage of cold-pressed technology and microencapsulation to maintain nutrient integrity and prolong the shelf life. These new technologies lead to pets having optimal nutritional benefits, thereby, increasing the rate of compliance among pet owners. Also, the creation of DNA-based pet nutrition products is still in the air where then the prospect of customized supplementation would come through genetic profiling.
% share of Individual categories by Pet Type and Product Type in 2025
The Pet Supplements Market Is Driven by Cats
The segment dominated by cats with a share of 46% of the pet dietary supplements sector is propelled by the high adoption of cats and the increased knowledge of the specific health needs of felines.
Pet owners nowadays have been increasingly turning to digestive health probiotics, omega-3 fatty acids, and joint health formulations to help their cats become older, healthier, and happier. The trend of keeping indoor cats and specialized nutrition seems to be the additional cause for the demand for cat-only dietary supplements.
Probiotics Dominate the Sector
Probiotics are the leading sector with 32% of the market, for pet owners are learning more and more about the importance of gut health and overall pet wellness.
The top sellers among the veterinarian-recommended probiotic formulations for digestion, immunity, and stress are the ones that drive the use of them. Besides, the increased understanding of gut-brain dissemination in pets has caused the start of the production of gut health-promoting probiotic supplements.
Note: above chart is indicative in nature
The pet dietary supplement market (in the USA) is exceptionally competitive. Major brands primarily focus on innovation in science and plant-based recipes; however, they also develop supplements that are specifically tailored for pets.
The largest companies Purina, Zesty Paws, Nutramax Laboratories, PetHonesty, and VetriScience dominate the market for several reasons: they provide veterinary-backed products and they possess a robust distribution network. Although this landscape is challenging, these brands continue to thrive.
The emergence of preventive pet healthcare awareness has resulted in increased demand for cautionary vitamins such as joint-support formulations, probiotic blends, and essential fatty acid supplements. On the other hand, the organic pet supplement market is growing as consumers are seeking chemical-free and plant-based alternatives.
In addition, the online retail channel has developed into a major sales channel, and a direct-to-consumer brand is reshaping the pet supplement market with the implementation of subscription-based pet supplement services and breed-specific nutritional solutions. Moreover, the role of AI technology in pet health monitoring has influenced the personalization and adoption of supplements as well.
The market is expected to grow at a CAGR of 7.2% from 2025 to 2035.
The USA pet dietary supplement market is projected to reach USD 2,660.0 Million by 2035.
Key drivers include increasing pet health awareness, rising demand for natural supplements, and advancements in veterinary-backed pet nutrition formulations.
Cats lead by pet type, while probiotics dominate the product type segment in 2025.
Top manufacturers include Purina, Zesty Paws, Nutramax Laboratories, PetHonesty, and VetriScience.
By pet type, the market includes cats, dogs, birds, and others
By product type, the industry is segmented into glucosamine, probiotics, multivitamins, omega-3 fatty acids, and other supplements.
By application, the market is divided into joint health, digestive health, weight management, skin & coat health, dental care, and others.
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USA Pet Dietary Supplement Market
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