The USA halal tourism market will witness significant growth in the years to come with the increasing demand for religiously compliant travel options, the Muslim population, and awareness of services offered by travel companies. Valued at USD 6.8 billion in 2025, the market is expected to reach USD 17.5 billion by 2035 at a CAGR of 9.8% over the next decade.
This growth can be attributed to factors such as increasing domestic and international travelers looking for halal-friendly experiences, development in tourism services designed for Muslim travelers, and the increased number of available destinations that are accommodating to Muslim requirements across the United States.
The services under the halal tourism sector include halal food, prayer facilities, and culturally appropriate accommodations. With these growing destinations and service providers, the USA halal tourism sector can look forward to significant expansion in terms of demand as well as investment.
Some of the key drivers of the market include the growth of the Muslim population in the USA, an increased demand for halal-friendly hotels and restaurants, and a rise in Islamic finance in the tourism sector. In addition, growing awareness of halal travel options is transforming the sector as new offerings come into the market targeting Muslim travelers.
The Muslim population in the USA is on the rise, and this segment of population looks for travel experience that aligns with the religious and cultural practices. This has given birth to a demand for halal tourism services and accommodations. Apart from this, the number of halal restaurants, places for praying, and hotels that are welcoming for Muslims is also on the rise in the USA.
The availability of these services is further supported by mobile apps and platforms that allow Muslim tourists to easily find halal options. On the other hand, with rising awareness around halal practices in travel, both domestic and international tourists are more informed about the availability of halal-friendly tourism services in the USA.
Attribute | Value |
---|---|
Estimated USA Industry Size in 2025 | USD 6.8 billion |
Projected USA Value in 2035 | USD 17.5 billion |
Value-based CAGR from 2025 to 2035 | 9.8% |
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In the first half of 2024, a 9.5% growth in bookings was observed. This is due to a surge in domestic Muslim travelers seeking halal-friendly travel experiences within the USA. International tourists from countries like Saudi Arabia, Indonesia, and Malaysia have also been visiting the USA, attracted by halal-certified accommodations and restaurants.
For the second half of 2025, market expansion is foreseen at an overall CAGR of 6.5%, driven by launching new services and products catering to Muslim travelers and growing halal-friendly travel packages in the markets.
Date | Development & Details |
---|---|
Aug 2024 | Expansion of Halal Hotels in New York: The Halal Hospitality Group opens two new hotels in Manhattan: they are totally halal-friendly hotels. Both the hotels boast a prayer room, halal food menu, and culturally sensitive services, more attracting Muslim visitors to New York City. |
Mar 2024 | Collaboration between Halal Travel Agencies and Islamic Tour Operators: A partnership was struck between halal travel agencies and Islamic tour operators to provide overall travel packages for Islamic historical and cultural sites around the USA The objective of this initiative was to offer an authentic experience to Muslim tourists. |
Nov 2024 | Opening of Halal Cuisine Restaurants in Chicago: Introduce a new chain of dining chains in Chicago and serve varieties of dishes which will be under halal. More Muslim customers can visit here while more Muslim, non-Muslim visitors will enhance this chain with higher halal culinary experiences to larger people. |
Growing Halal-Friendly Destinations
Cities within the USA, such as New York, Los Angeles, and Chicago, have emerged to be popular destinations for Muslim tourists. The cities have witnessed a constant growth in halal-friendly hotels, restaurants, and cultural centers. Other cities to be considered are Houston, Miami, and San Francisco.
The growing number of halal-friendly destinations in the USA is highly contributing to boosting the revenue generated by halal tourism by creating more attractive and accessible options for Muslim travelers. As the demand for halal-compliant travel experiences increases, cities and regions across the country are beginning to cater to the unique needs of Muslim tourists, including halal food, prayer spaces, and culturally sensitive services.
New York is one of the top destinations that has become welcoming to Muslims, offering a halal-friendly atmosphere. The city boasts a considerable Muslim population, and its tourism industry has adjusted by providing many halal services, including halal restaurants, mosques, like the Downtown Islamic Center and Masjid al-Farah in Brooklyn. Halal services in New York City are attracting not only local Muslim tourists but also international Muslim travelers to the city and, in return, contributing to a rise in the revenue generated through tourism for the city.
Expansion of Halal-Friendly Services
Due to the increasing acceptance of the possibilities of the potential halal tourism market, even more destinations are introducing specialized services for Muslim tourists. This now includes offering their guests halal restaurants, establishing prayer facilities and ensuring that all hotels and resorts meet Shariah-compliant standards.
For instance, the number of halal restaurants, mosques, and hotels featuring prayer rooms are increasing in bigger cities such as New York, Chicago, Los Angeles, and Houston, therefore making the settings more attractive for Muslim tourists. More services offering halal would increase the beauty of these destination places and encourage income generation based on attracting an even wider percentage of Muslim visitors.
Development of Halal Travel Packages
This has resulted in travel agencies offering specific packages for Muslim travelers, who will be traveling to halal-friendly destinations. Most of these packages include accommodation in Shariah-compliant hotels, halal meals, guided tours to Islamic heritage sites, and access to mosques for prayer.
As the destination adds more of these services, the demand for these specialized packages increases, hence driving tourism revenue. Companies such as HalalBooking and Baraka Destinations are capitalizing on this demand by curating customized halal travel experiences in key USA cities, hence making the market profitable.
Increased Domestic Travel by Muslim Tourists
Domestic halal tourism, especially within their own country, is preferred for many Muslim travelers, considering the convenience, reduction in travel costs, and accessibility. The expansion of halal-friendly services within USA cities provides a more realistic option for increasing the number of domestic Muslim tourists.
Key locations for Muslim tourists include Washington D.C., New York, and Los Angeles because of the convenience of having some halal food. It thus gives a very high impact to the local economies because of its spending nature, mainly in the hospitality, food, transportation, and retail industries.
Increased International Attention and Tourism
The increasing number of halal-friendly destinations in the USA is also attracting international Muslim tourists looking for a travel experience that will be compliant with their halal requirements. For example, cities like New York and Chicago are attracting Muslim travelers from countries in the Middle East, Southeast Asia, and Europe who are interested in exploring the cultural and religious aspects of these cities.
As international tourists visit the USA for halal-friendly vacations, their spending contributes to the USA economy, from booking accommodations to dining at halal-certified restaurants and engaging in local tourism activities.
Collaborations and Strategic Partnerships
To cater to the needs of Muslim travelers, there are several USA destinations that will start partnering with international operators of halal travels and local Islamic organizations to promote their cities as halal-friendly destinations.
For instance, some cities are getting in touch with travel companies like HalalBooking to up boost halal services visibility, while other areas get in touch with local mosques to provide prayer facilities for tourists. These partnerships promote not only halal tourism but also encourage Muslim travelers to visit the USA, hence revenue growth across the sector.
Rising Interest in Islamic Heritage and Cultural Tourism
Halal tourism is not merely about halal food and accommodation. Many Muslim tourists are interested in exploring the Islamic history, culture, and heritage. Interest in Islamic heritage tourism has become so high that it has made people visit the culturally significant sites like the Islamic Center of America in Dearborn, Michigan, or the King Fahd Mosque in Culver City, California. As the Islamic heritage tourism product lines develop across USA cities, it allows for a higher influx of Muslim tourists to enjoy these monuments and maximizes the revenue of tourism.
Promotion of Halal Tourism by Destination Marketing Organizations (DMOs)
Destination marketing organizations in the USA are increasingly realizing the potential of halal tourism and actively promoting their cities as halal-friendly destinations. DMOs put up efforts to promote awareness through digital marketing campaigns, social media, and collaborations with halal tour operators to cater to both domestic and international Muslim travelers. This strategic promotion serves to boost halal services in the destination and attract Muslim tourists, which results in increased revenue for the tourism sector.
Investment in Halal Tourism Infrastructure
Cities in the USA are spending on infrastructure supporting halal tourism. This spending includes constructing more hotels that welcome Muslims, specialized halal retail spaces, and providing halal tour guides. For example, Islamic Center New York and American Halal Association have created resources and consultations for businesses aiming to serve Muslim tourists. This infrastructure development is making USA destinations more attractive to Muslim tourists and, consequently boosts tourism spending.
Halal Tourism and Technology
Mobile applications and online platforms such as HalalBooking and Muslim Pro are changing the way Muslim tourists book halal-friendly services. These apps provide useful information on halal dining, mosques, prayer spaces, and halal accommodations. Moreover, virtual reality tools are improving the travel experience, enabling users to preview halal accommodations and destinations before booking.
Muslim-Friendly Airlines and Tour Operators
The airlines, such as Emirates, Qatar Airways, and Turkish Airlines, have increased their penetration in the USA market by offering halal meals on board, space to pray, among other services targeting Muslim travelers. Equally, tour operators now offer customized packages that include halal services and experiences to include guided tours of Islamic landmarks, and staying in halal-certified hotels.
Domestic Tourists Account for a Majority Share in the USA Halal Tourism Sector
There is seen to be growing interest among the USA domestic and international traveler markets in its halal tourism market. Domestic Muslim tourists, mainly from multicultural households, are opting for near-halal-friendly travel experiences.
Many are opting for domestic holidays that include visits to major USA cities such as New York, Los Angeles, and Houston. International travelers too, mostly from Saudi Arabia, Indonesia, and Malaysia, continue to flock the USA where more and more halal tourism services are being offered.
Domestic tourists will enjoy the ease of traveling around the country. There are lesser barriers, for instance, requirements for visas and long-distance flights that allow domestic halal travelers to reach halal-friendly services and destinations in the USA. This kind of accessibility will be attractive for families, students, and working professionals who will prefer shorter trips that fit into their schedules and budget.
Halal tourism infrastructure in the USA, such as halal restaurants, prayer facilities, and Islamic cultural centers, has expanded enormously in recent years. This makes domestic travel much more convenient for Muslim tourists and has therefore helped grow the domestic market. In addition, companies like HalalBooking are providing customized halal experiences for both domestic and international tourists, but the growth of the domestic market is more direct because of the already-established infrastructure.
For example, the domestic halal tourism destination would be the increase of halal-friendly services in cities like Chicago, where the number of restaurants that serve halal food and Muslim-friendly hotels is high. This has pushed more domestic Muslim travelers to visit their own country while upholding religious and cultural practices. Conversely, international tourists are still crucial, but it is difficult to travel abroad as it is relatively expensive, complicated in terms of visa processing, and a headache in planning.
Online Booking Account for Mammoth Share in Halal Tourism Spending in the USA
Online booking is now the leading mode of booking for halal tourism, taking around 70% of all bookings in 2024. Muslim tourists find the ease and convenience of online booking very appealing. Phone bookings still exist and are relevant for elderly travelers who seek a more personalized touch. In-person bookings still exist but less often as the mode of booking in big cities where the presence of Muslim tourists is more vibrant.
Increasing online halal travel agencies offering specialized vacation packages can be noted. The sites offer a variety of accommodation, tour, and activities aligned with the values of Islamic culture. There is a rising demand for a niche that particularly attracts Muslim tourists who might find themselves having very few choices on offer in terms of such holiday destinations.
HalalBooking.com is one of them where USA halal tourism has been booming rapidly. It provides the Muslim-friendly travel option and filter for easy searching, accommodation, restaurants, and activities compliant to the standard of halal. Thus, this aspect has become very popular among Muslim tourists, giving them the confidence to plan their vacations easily.
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The USA halal tourism market is moderately fragmented as large operators serve this fast-emerging market side by side with smaller niche players. Market majors such as HalalBooking and HalalTrip are major forces in the market place, providing packages for traveling with comprehensive travel itineraries and halal accommodation and special services for Muslim tourists. The niches that can be smaller for services such as halal cruises, religious tours, and halal food tours also build market share due to specialized niches.
The USA halal tourism market is expected to grow at a CAGR of 9.8% from 2025 to 2035.
The market is projected to reach an estimated value of USD 17.5 billion by 2035.
The key drivers include the rising Muslim population in the USA, the growing demand for halal-friendly travel services, and the increasing availability of Muslim-friendly destinations and services.
Key players in the USA halal tourism market include HalalBooking, HalalTrip, and various halal-friendly tour operators and accommodation providers.
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