The United States green tea supplements market is valued at US$ 177.9 million in 2023. From 2023 to 2033, green tea supplement sales in the United States market are set to rise at 13.7% CAGR. Further, with rising consumer awareness regarding the health benefits associated with the consumption of green tea supplements, the United States market is forecast to top a valuation of US$ 642.0 million by 2033.
Key Trends Listed by Future Market Insights (FMI):
A type of tea made from buds and leaves of Camellia Sinensis that have not undergone the withering and oxidation process is called green tea or unoxidized tea. It has gained wider popularity on account of its numerous health benefits.
Thanks to various health benefits of green tea, companies are using this as a material for making green tea supplements. These supplements provide the benefits of green tea in a convenient and easy-to-use form.
Green tea supplements are rich in nutrients such as vitamins, minerals, catechins, polyphenols, etc. Compounds such as polyphenols and catechins are powerful antioxidants in green tea supplements that may help to protect cells from damage caused by certain chemicals and support overall health and well-being.
Regular consumption of green tea supplements is believed to boost metabolism, promote weight loss, and enhance brain function. Thanks to these health benefits, consumption of green tea supplements is likely to rise rapidly which eventually will boost sales in the market.
The trend of veganism, vegetarianism, and flexitarianism is setting up in the United States where consumers are increasingly looking for substitutes for traditional protein powder and post-workout shakes.
The mentioned trend is providing an opportunity for marketers to cater to this evolving market segment as green tea supplements are available in different forms which provides the convenience of adding it to smoothie mixes and shakes.
Rising prevalence of lifestyle diseases such as obesity and overweight is expected to act as a catalyst triggering green tea supplement sales in the United States.
According to a report released by Trust for America’s Health (TFAH) in 2019, State of Obesity: Better Policies for a Healthier America, the obesity rate in the United States reached 42.4%.
As a result, the government is taking efforts to educate its citizens about the importance of weight management. This in turn is fueling green tea supplement demand and the trend is expected to continue through 2033.
Research conducted by various companies and researchers suggests green tea supplements help in improving the metabolic activities. They can help in maintaining a healthier weight when combined with exercise and balanced nutrition.
Therefore, professional athletes, bodybuilders, and recreational sports people alike consume green tea supplements to help improve physical performance and increase fat-burning capacity. This in turn is creating lucrative opportunities for green tea supplement companies.
Green tea extract contains caffeine-like compounds called catechins, which provide a sustained release of energy and reduce mental fatigue.
Green tea supplements are gaining popularity among professional athletes and bodybuilders to improve physical performance. They not only increase endurance power but also help in the sustained release of energy along with reducing mental fatigue.
FMI believes that new studies for assessing the effectiveness of green tea supplements on the overall physical and mental health will open new revenue-generation opportunities for green tea supplement manufacturers.
Several organizations and regulatory bodies are launching new research for exploring health benefits of green tea and green tea extracts. For instance, the National Center for Complementary and Integrative Health is funding research on green tea and green tea extracts.
The new research will study new green tea extract forms for lowering cholesterol and preventing symptoms of inflammatory bowel disease.
| Attributes | Key Insights |
|---|---|
| United States Green Tea Supplement Estimated Market Size (2023E) | US$ 177.9 million |
| Projected Market Value (2033F) | US$ 642.0 million |
| Value-based CAGR (2023 to 2033) | 13.7% |
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| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 8.5% |
| Jul to Dec (H2), 2021 (A) | 9.1% |
| Jan to Jun (H1), 2022 Projected (P) | 9.7% |
| Jan to Jun (H1), 2022 Outlook (O) | 9.4% |
| Jul to Dec (H2), 2022 Outlook (O) | 10.7% |
| Jul to Dec (H2), 2022 Projected (P) | 10.4% |
| Jan to Jun (H1), 2023 Projected (P) | 11.3% |
| BPS Change: H1, 2022 (O) to H1, 2022 (P) | 30 |
| BPS Change: H1, 2022 (O) to H1, 2021 (A) | 93 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | -30 |
| BPS Change: H2, 2022 (O) to H2, 2022 (A) | 163 |
According to the Future Market Insights (FMI), sales of green tea supplements in the United States grew at a CAGR of 10.1% between 2018 and 2022. The period marked the entry of various market players and product innovations.
Looking forward, the United States green tea supplements industry is projected to expand at 13.7% CAGR from 2023 to 2033. It is anticipated to attain a valuation of US$ 642.0 million by 2033.
The United States has an aging population which is significantly contributing to high demand for green tea supplements. A study conducted by the United States Census Bureau showed that the number of Americans aged 65 and older is expected to double in the next 40 years, reaching 80 million in 2040.
This rising geriatric population is creating high demand for personal and healthcare. Therefore, researchers present in the United States are studying novel natural active ingredients such as green tea to formulate supplements for this demographic consumer.
Recent studies have shown that green tea supplements can cure neurological diseases such as Alzheimer’s and Parkinson’s along with diabetes and cancer. These potential health benefits of green tea supplements will continue to boost their sales across the United States.
Similarly, increased consumer interest in adopting healthy lives and rising incidence of oesophageal illness & heart diseases are expected to uplift demand for green tea supplements in the United States.
The forecast period of the market is expected to be shaped by new trends and developments that reflect the changing consumer preferences and the need for sustainable and innovative solutions.
Innovation hubs and test markets have a huge opportunity for nutrition product manufacturers in the United States. Innovation hubs have become a cornerstone of the innovation ecosystem, serving as the key resource for managing operations and information flow.
New products with attractive packaging and brands are being introduced into the market. For instance, recently Pep Sheathing, a brand-new green tea supplement, entered the market and is offering a tablet formulation that is free of sugar and other ingredients.
Principal Consultant
Vegan Supplements Market:
| Attributes | Vegan Supplements Market |
|---|---|
| CAGR (2023 to 2033) | 11.3% |
| Market Value (2033) | US$ 15681 million |
| Growth Factor | Rising trend of veganism coupled with surging demand for plant-based supplements is driving the global vegan supplements market. |
| Opportunity | Rising popularity of the direct-to-consumer format to create opportunities for the expansion of the vegan supplements market. |
| Key Trends | Rapid shift towards meat substitutes and development of new plant-based products by key brands will boost the target market. |
Herbal Supplements Market:
| Attributes | Herbal Supplements Market |
|---|---|
| CAGR (2023 to 2033) | 7.8% |
| Market Value (2033) | US$ 205035 million |
| Growth Factor | Growing awareness about the health benefits of herbal supplements is expected to boost the global market. |
| Opportunity | The expansion of the e-commerce platform along with easy availability of a wide range of herbal supplements in e-commerce platforms will create lucrative growth prospects for the market. |
| Key Trends | Increasing demand for sustainable and eco-friendly products will continue to drive the herbal supplements market ahead. |
Green Supplement Market:
| Attributes | Green Supplement Market |
|---|---|
| CAGR (2023 to 2033) | 3.8% |
| Market Value (2033) | US$ 849.0 million |
| Growth Factor | Increasing consumer preference for green supplements as a natural way to improve well-being is expected to drive the market forward. |
| Opportunity | Development of innovative products and formulations by companies to drive consumer interest will boost the market. |
| Key Trends | Rising popularity of plant-based diets is likely to bolster green supplement sales through 2033. |
Consumers Prefer Capsule Form Due to Longer Shelf Life, Convenience, and Taste
Based on form, capsule segment is projected to exhibit a CAGR of 9.5% during the assessment period, reaching a valuation of US$ 297.2 million in 2023. This is due to rising consumer preference for green tea supplement capsules over other forms on account of their various benefits.
Capsules have a longer shelf life compared to liquid and powder forms of green tea supplements. This makes them a more practical choice for consumers who could not consume their supplements regularly.
Capsules provide an easy way for consumers to control their dosage of green tea supplements. Each capsule typically contains a fixed amount of the supplement, making it easy to monitor intake.
Further, it is more appealing to certain consumers who find the taste of liquid or powder forms unpalatable. Therefore, companies that have focused their marketing efforts on green tea supplements in capsule form, highlight the convenience and ease of use of this format. This has helped to drive consumer interest and increase sales of capsule products in the country.
Immersive In-person Shopping Experience Leading to Increased Sales in Store-based Platforms
As per Future Market Insights (FMI), store-based retailing segment is expected to continue leading the United States market during the assessment period. The target segment is expected to thrive at a CAGR of 12.8%, reaching a market valuation of US$ 381.8 million by 2033.
Many consumers often do not feel confident while purchasing health supplements online. Due to this, they prefer an in-person shopping experience where they can see the packaging and labels to ensure the genuine quality of the product.
Further, on online platforms sellers exist who fake certifications to sell the supplements. Such incidents altered the consumer’s decision to purchase online. Therefore, consumers prefer stores that guarantee reliable sourcing and quality control measures taken during formulations.
On the other hand, online retailing segment is likely to witness a higher growth rate during the assessment period. As per the latest analysis, the online segment is forecast to exhibit a CAGR of 15.2% from 2023 to 2033.
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Top United States green tea supplement companies are focusing on introducing new products with innovative packaging to meet consumer demands. Key manufacturers are also looking to improve their revenue and expand their presence through mergers, partnerships, joint ventures, and acquisitions while keeping up with research for innovative product lines.
Several leading green tea supplement brands are also focusing on upgrading and modifying products to meet rising demand for new formulations from the food and beverage sector.
For instance:
| Attributes | Details |
|---|---|
| Estimated Market Value (2023) | US$ 177.9 million |
| Projected Market (Value) 2033 | US$ 642.0 million |
| Anticipated Growth Rate (2023 to 2033) | 13.7% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Volume (MT) and Value (US$ million) |
| Key Market Segments Covered | Form and Distribution Channel |
| Key Companies Profiled | NOW Health Group, Inc.; GNC Holdings, Inc.; InVite Health; Pure Encapsulations, LLC; Country Life, LLC; Organika Health Products; Nature’s Bounty; Klaire Labs; Evlution Nutrition; NutraBio Labs, Inc.; Nutraceutical International Corporation; Life Extension; Threshold® Enterprises, Ltd. (Source Naturals); Puritan's Pride; DaVinci Laboratories of Vermont; Others |
The market is valued at US$ 177.9 million in 2023.
InVite Health, Pure Encapsulations, LLC, and Country Life, LLC are key market players.
The market shall reach US$ 642.0 million in 2033.
The market is forecast to register a CAGR of 13.7% through 2033.
Rising interest in preventive healthcare to boost the market.
1. Executive Summary
1.1. Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Wheel of Fortune
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition
3. Market Dynamics
3.1. Drivers
3.1.1. Supply Side Drivers
3.1.2. Demand Side drivers
3.1.3. Economic Side Drivers
3.2. Restraints
3.3. Opportunity
3.4. Market trends By Region
3.5. Forecast Factors - Relevance & Impact
3.6. Key Regulations and Policies
4. Value Chain Analysis
4.1. Operating margins at each node of the supply chain
4.2. List of Active Market Participants
5. United States - Pricing Analysis
5.1. Price Point Assessment by Region
5.1.1. Manufacturer-Level Pricing
5.1.2. Distributor Level Pricing
5.2. Price Point Assessment By Product
5.3. Price Forecast till 2033
6. Market Size in Value (US$ Million) and Volume (MT) Analysis 2018 to 2022 and Forecast, 2023 to 2033
6.1. Historical Market Size in Value (US$ Million) and Volume (MT) Analysis, 2018 to 2022
6.2. Current and Future Market Size in Value (US$ Million) and Volume (MT) Analysis, 2023 to 2033
6.2.1. Y-o-Y Growth Trend Analysis
6.2.2. Absolute $ Opportunity Analysis
7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form
7.1. Introduction / Key Findings
7.2. Historical Market Size in Value (US$ Million) and Volume (MT) Analysis By Form, 2018 to 2022
7.3. Current and Future Market Size in Value (US$ Million) and Volume (MT) Analysis and Forecast By Form, 2023 to 2033
7.3.1. Capsule
7.3.2. Liquid
7.3.3. Tablet
7.3.4. Powder
7.4. Market Attractiveness Analysis By Form
8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
8.1. Introduction / Key Findings
8.2. Historical Market Size in Value (US$ Million) and Volume (MT) Analysis By Distribution Channel, 2018 to 2022
8.3. Current and Future Market Size in Value (US$ Million) and Volume (MT) Analysis and Forecast By Distribution Channel, 2023 to 2033
8.3.1. Store-based Retailing
8.3.1.1. Grocery Store
8.3.1.2. Mass Merchandise and Supercenters
8.3.1.3. Club Store
8.3.1.4. Convenience Store
8.3.1.5. Health and Wellness Stores
8.3.1.6. Drug Stores and Pharmacies
8.3.1.7. Other Retailers (Dollar Stores, Forecourt retailers)
8.3.2. Online Retailing
8.3.2.1. Company Website
8.3.2.2. Gross Merchandiser
8.4. Market Attractiveness Analysis By Distribution Channel
9. Market Structure Analysis
9.1. United States Green Tea Supplements Competition - a Dashboard View
9.2. Industry Structure Analysis
9.2.1. % tier 1 market players
9.2.2. % tier 2 market players
9.2.3. % tier 3 market players
9.3. United States Market Company Share Analysis
9.3.1. For Tier 1 Market Players, 2023
9.3.2. Company Market Share Analysis of Top 5 Players, By Region
9.4. Key Participants Market Presence (Intensity Mapping) by Region
10. Competition Analysis
10.1. Competition Dashboard
10.2. Competition Benchmarking
10.3. Competition Deep Dive
10.3.1. Klaire Labs
10.3.1.1. Product Portfolio
10.3.1.2. Product Claim
10.3.1.3. Revenue by Market Segment (Form/Distribution Channel/Country)
10.3.1.4. Sales Footprint
10.3.1.5. Strategy Overview
10.3.1.5.1. Marketing Strategy
10.3.1.5.2. Product Strategy
10.3.1.5.3. Channel Strategy
10.3.1.6. SWOT Analysis
10.3.2. Abbott Laboratories
10.3.2.1. Product Portfolio
10.3.2.2. Product Claim
10.3.2.3. Revenue by Market Segment (Form/Distribution Channel/Country)
10.3.2.4. Sales Footprint
10.3.2.5. Strategy Overview
10.3.2.5.1. Marketing Strategy
10.3.2.5.2. Product Strategy
10.3.2.5.3. Channel Strategy
10.3.2.6. SWOT Analysis
10.3.3. Nestlé SA (Boost)
10.3.3.1. Product Portfolio
10.3.3.2. Product Claim
10.3.3.3. Revenue by Market Segment (Form/Distribution Channel/Country)
10.3.3.4. Sales Footprint
10.3.3.5. Strategy Overview
10.3.3.5.1. Marketing Strategy
10.3.3.5.2. Product Strategy
10.3.3.5.3. Channel Strategy
10.3.3.6. SWOT Analysis
10.3.4. NOW Health Group, Inc.
10.3.4.1. Product Portfolio
10.3.4.2. Product Claim
10.3.4.3. Revenue by Market Segment (Form/Distribution Channel/Country)
10.3.4.4. Sales Footprint
10.3.4.5. Strategy Overview
10.3.4.5.1. Marketing Strategy
10.3.4.5.2. Product Strategy
10.3.4.5.3. Channel Strategy
10.3.4.6. SWOT Analysis
10.3.5. GNC Holdings, Inc.
10.3.5.1. Product Portfolio
10.3.5.2. Product Claim
10.3.5.3. Revenue by Market Segment (Form/Distribution Channel/Country)
10.3.5.4. Sales Footprint
10.3.5.5. Strategy Overview
10.3.5.5.1. Marketing Strategy
10.3.5.5.2. Product Strategy
10.3.5.5.3. Channel Strategy
10.3.5.6. SWOT Analysis
10.3.6. InVite Health
10.3.6.1. Product Portfolio
10.3.6.2. Product Claim
10.3.6.3. Revenue by Market Segment (Form/Distribution Channel/Country)
10.3.6.4. Sales Footprint
10.3.6.5. Strategy Overview
10.3.6.5.1. Marketing Strategy
10.3.6.5.2. Product Strategy
10.3.6.5.3. Channel Strategy
10.3.6.6. SWOT Analysis
10.3.7. Pure Encapsulations, LLC
10.3.7.1. Product Portfolio
10.3.7.2. Product Claim
10.3.7.3. Revenue by Market Segment (Form/Distribution Channel/Country)
10.3.7.4. Sales Footprint
10.3.7.5. Strategy Overview
10.3.7.5.1. Marketing Strategy
10.3.7.5.2. Product Strategy
10.3.7.5.3. Channel Strategy
10.3.7.6. SWOT Analysis
10.3.8. Country Life, LLC
10.3.8.1. Product Portfolio
10.3.8.2. Product Claim
10.3.8.3. Revenue by Market Segment (Form/Distribution Channel/Country)
10.3.8.4. Sales Footprint
10.3.8.5. Strategy Overview
10.3.8.5.1. Marketing Strategy
10.3.8.5.2. Product Strategy
10.3.8.5.3. Channel Strategy
10.3.8.6. SWOT Analysis
10.3.9. Organika Health Products
10.3.9.1. Product Portfolio
10.3.9.2. Product Claim
10.3.9.3. Revenue by Market Segment (Form/Distribution Channel/Country)
10.3.9.4. Sales Footprint
10.3.9.5. Strategy Overview
10.3.9.5.1. Marketing Strategy
10.3.9.5.2. Product Strategy
10.3.9.5.3. Channel Strategy
10.3.9.6. SWOT Analysis
10.3.10. Nature’s Bounty
10.3.10.1. Product Portfolio
10.3.10.2. Product Claim
10.3.10.3. Revenue by Market Segment (Form/Distribution Channel/Country)
10.3.10.4. Sales Footprint
10.3.10.5. Strategy Overview
10.3.10.5.1. Marketing Strategy
10.3.10.5.2. Product Strategy
10.3.10.5.3. Channel Strategy
10.3.10.6. SWOT Analysis
10.3.11. Klaire Labs
10.3.11.1. Product Portfolio
10.3.11.2. Product Claim
10.3.11.3. Revenue by Market Segment (Form/Distribution Channel/Country)
10.3.11.4. Sales Footprint
10.3.11.5. Strategy Overview
10.3.11.5.1. Marketing Strategy
10.3.11.5.2. Product Strategy
10.3.11.5.3. Channel Strategy
10.3.11.6. SWOT Analysis
10.3.12. Evlution Nutrition
10.3.12.1. Product Portfolio
10.3.12.2. Product Claim
10.3.12.3. Revenue by Market Segment (Form/Distribution Channel/Country)
10.3.12.4. Sales Footprint
10.3.12.5. Strategy Overview
10.3.12.5.1. Marketing Strategy
10.3.12.5.2. Product Strategy
10.3.12.5.3. Channel Strategy
10.3.12.6. SWOT Analysis
10.3.13. NutraBio Labs, Inc.
10.3.13.1. Product Portfolio
10.3.13.2. Product Claim
10.3.13.3. Revenue by Market Segment (Form/Distribution Channel/Country)
10.3.13.4. Sales Footprint
10.3.13.5. Strategy Overview
10.3.13.5.1. Marketing Strategy
10.3.13.5.2. Product Strategy
10.3.13.5.3. Channel Strategy
10.3.13.6. SWOT Analysis
10.3.14. Nutraceutical International Corporation
10.3.14.1. Product Portfolio
10.3.14.2. Product Claim
10.3.14.3. Revenue by Market Segment (Form/Distribution Channel/Country)
10.3.14.4. Sales Footprint
10.3.14.5. Strategy Overview
10.3.14.5.1. Marketing Strategy
10.3.14.5.2. Product Strategy
10.3.14.5.3. Channel Strategy
10.3.14.6. SWOT Analysis
10.3.15. Life Extension
10.3.15.1. Product Portfolio
10.3.15.2. Product Claim
10.3.15.3. Revenue by Market Segment (Form/Distribution Channel/Country)
10.3.15.4. Sales Footprint
10.3.15.5. Strategy Overview
10.3.15.5.1. Marketing Strategy
10.3.15.5.2. Product Strategy
10.3.15.5.3. Channel Strategy
10.3.15.6. SWOT Analysis
10.3.16. Threshold® Enterprises, Ltd. (Source Naturals)
10.3.16.1. Product Portfolio
10.3.16.2. Product Claim
10.3.16.3. Revenue by Market Segment (Form/Distribution Channel/Country)
10.3.16.4. Sales Footprint
10.3.16.5. Strategy Overview
10.3.16.5.1. Marketing Strategy
10.3.16.5.2. Product Strategy
10.3.16.5.3. Channel Strategy
10.3.16.6. SWOT Analysis
10.3.17. Puritan's Pride
10.3.17.1. Product Portfolio
10.3.17.2. Product Claim
10.3.17.3. Revenue by Market Segment (Form/Distribution Channel/Country)
10.3.17.4. Sales Footprint
10.3.17.5. Strategy Overview
10.3.17.5.1. Marketing Strategy
10.3.17.5.2. Product Strategy
10.3.17.5.3. Channel Strategy
10.3.17.6. SWOT Analysis
10.3.18. DaVinci Laboratories of Vermont
10.3.18.1. Product Portfolio
10.3.18.2. Product Claim
10.3.18.3. Revenue by Market Segment (Form/Distribution Channel/Country)
10.3.18.4. Sales Footprint
10.3.18.5. Strategy Overview
10.3.18.5.1. Marketing Strategy
10.3.18.5.2. Product Strategy
10.3.18.5.3. Channel Strategy
10.3.18.6. SWOT Analysis
10.3.19. (On Additional Requests)
10.3.19.1. Product Portfolio
10.3.19.2. Product Claim
10.3.19.3. Revenue by Market Segment (Form/Distribution Channel/Country)
10.3.19.4. Sales Footprint
10.3.19.5. Strategy Overview
10.3.19.5.1. Marketing Strategy
10.3.19.5.2. Product Strategy
10.3.19.5.3. Channel Strategy
10.3.19.6. SWOT Analysis
11. Assumptions and Acronyms Used
12. Research Methodology
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United States Green Tea Supplement Market
