The United States Dog Treats, Chews, & Toppers Market is expected to elevate at a CAGR of 4.9% from 2023 to 2033. The market value is projected to increase from USD 2,973.3 million in 2023 to USD 4,813.6 million by 2033. It stood at USD 2,848.3 million at the end of 2022, and is anticipated to exhibit Y-o-Y growth of 4.2% in 2023.
Pet owners in the country are increasingly conscious of their pets' health and well-being. They are actively seeking ways to provide their dogs with a balanced and nutritious diet.
Dog treats, chews, and toppers offer an opportunity to supplement their regular meals with additional nutrients & flavors. These products often feature high-quality ingredients, natural flavors, and added benefits.
A few of their key benefits include dental health support and joint care. As pet owners become more educated about pet nutrition, demand for these specialized products has increased.
Pets are increasingly considered part of the family, and their owners are treating them as such. This trend has led to a rising demand for premium pet products, including treats, chews, and toppers.
Pet owners are willing to spend more on their pets to provide them with the best possible care and experiences. They see these products as a way to enhance their pets' lives, indulge them, and strengthen the bond between human and animal companions.
Dog treats, chews, and toppers offer convenience and versatility. Treats and toppers can be used to encourage positive behaviors during training sessions or as rewards for good behavior.
Chews deliver mental stimulation and help satisfy a dog's natural instinct to chew. These products come in various forms such as soft treats, crunchy snacks, long-lasting chews, or meal toppers.
They often cater to different preferences and training needs. Ease of use and effectiveness of these products would hence make them popular choices among pet owners.
Several dogs have dietary restrictions or allergies, leading pet owners to seek out specialized treats, chews, and toppers that meet their pets' unique needs. Manufacturers have responded by introducing products that are grain-free, gluten-free, or made from novel protein sources.
Emergence of such unique products would help in making them suitable for dogs with food sensitivities. This increased awareness of dietary restrictions is anticipated to augment demand for alternative options. It would further ensure that dogs with specific dietary needs can still enjoy delicious and safe treats.
Rise of social media platforms and influencer culture has also had a significant impact on consumer behavior, including pet owners. Pet influencers and online communities dedicated to pets have gained immense popularity across the United States.
Novel platforms often showcase the latest trends and products, including dog treats, chews, and toppers. Pet owners are influenced by these digital communities, seeking out products that are recommended or endorsed by their favorite pet influencers. This exposure has contributed to the increasing demand for innovative pet products in the country.
Key United States Dog Treats, Chews, & Toppers Market Trends Listed by Future Market Insights (FMI):
| Attributes | Key Insights |
|---|---|
| United States Dog Treats, Chews, & Toppers Market Size (2022) | USD 2,848.3 million |
| Estimated Market Valuation (2023E) | USD 2,973.3 million |
| Projected Market Size (2033F) | USD 4,813.6 million |
| Value-based CAGR (2023 to 2033) | 4.9% |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
In the historical period from 2018 to 2022, the United States dog treats, chews, & toppers market exhibited a CAGR of 3.7%. It is likely to witness considerable growth at 4.9% CAGR from 2023 to 2033.
E-commerce companies are employing various strategies to boost sales in the United States dog treats, chews, and topper industry. They have the advantage of offering a wide range of products from various brands and manufacturers.
They can curate a diverse selection of dog treats, chews, and toppers, catering to different preferences, dietary needs, and budgets. By providing a comprehensive range of options, e-commerce companies can attract a larger customer base. They can also ensure that pet owners can find specific products they are looking for.
In March 2022, for instance, the Marcoot Jersey Creamery-owned pet food company Dog-O's expanded its e-commerce distribution. Through online distributor WholesalePet.com, shops, customers, and wholesale partners can now purchase Dog-O's Cheesy Chompers snacks, nibbles, and chews.
E-commerce platforms leverage customer data and algorithms to provide personalized recommendations to their users. By analyzing browsing behavior, purchase history, and preferences, these platforms can suggest relevant dog treats, chews, and toppers to customers. Personalization enhances shopping experience, making it easier for pet owners to discover new and suitable products, ultimately leading to increased sales.
E-commerce companies often run promotional campaigns, discounts, and bundle deals to entice customers to make a purchase. Special offers such as ‘buy one, get one free’ or discounts on bulk orders might encourage pet owners to stock up on their favorite treats, chews, or toppers.
These promotional strategies can create a sense of urgency and value, prompting customers to make a purchase and potentially try out new products.
A few other firms are offering subscription services where customers can sign up for regular deliveries of their preferred dog treats, chews, or toppers. This convenience ensures that pet owners never run out of their pet's favorite products, eliminating need for repeat ordering.
By providing auto-replenishment options, e-commerce platforms might create a loyal customer base and generate recurring sales. These subscription services often come with additional benefits. A few of these are discounted prices and exclusive access to new products, which are set to further incentivize customers to subscribe.
Innovation and Product Diversification to Drive Demand
In order to gain a considerable share in the ever growing, competitive market, businesses are adopting several strategies. They are continuously innovating and introducing new flavors, textures, and functional benefits in dog treats, chews, and toppers to gain a competitive edge.
Such activities are enabling manufacturers and suppliers to promote dog treats, chews, & toppers in a much broader landscape.
For instance, companies are offering customizable options to dog owners that would help to create personalized treats, chews, or toppers based on their dog's preferences and dietary needs. This allows pet owners to have more control over the ingredients and tailor such products to their dog's specific requirements.
In August 2022, The Dog Bakery, Rocky Kanaka's natural treat business, unveiled a unique item with a limited supply: a bespoke barkuterie board. Every individual canine grazing platter is customized and tailored to cater to unique preferences of each dog.
The Dog Bakery meticulously curates 17 specially chosen items for each platter, ensuring a delightful assortment of textures, flavors, and enticing scents. It aims to provide dogs with an exceptional and gourmet dining experience.
Rising Spending On Pet Health and Wellness Products
Dog owners are becoming more conscious of their dogs’ health and nutrition. Growing awareness of products made with natural, high-quality ingredients, as well as free from artificial additives or fillers is expected to drive the market. This is one of the leading factors that is likely to propel spending on health & wellness products, including natural and organic items in the market.
For instance, in 2023, at the Global Pet Expo in Orlando, Natural Farm Pet debuted an assortment of entirely organic dog chews and useful collagen sticks. These chews are made with additional functional components to encourage greater health and provide dogs with all the collagen advantages.
Humanization of Pets and Product Premiumization to Foster Demand
Consumers are spending more on their pets, including dogs, which is driving sales of premium products in the United States. A growing proportion of Americans regard dogs as to be their family members. Rising trend of considering pets as their family members is enabling manufacturers to offer more dog treats, chews, and toppers.
In March 2023, for instance, to present its new Nature's Menu line of dog and cat food as superior goods at a bargain price, Dollar General redesigned its private brand line of pet food. The fresh line of reformulated products was developed in response to customer input.
Dry pet foods prepared with natural ingredients such as genuine meat, lamb, or cage-free, farm-raised chicken are included in this category.
Principal Consultant
| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 4.1% |
| Jul to Dec (H2), 2021 (A) | 4.3% |
| Jan to Jun (H1), 2022 Projected (P) | 4.1% |
| Jan to Jun (H1), 2022 Outlook (O) | 4.5% |
| Jul to Dec (H2), 2022 Outlook (O) | 4.7% |
| Jul to Dec (H2), 2022 Projected (P) | 4.3% |
| Jan to Jun (H1), 2023 Projected (P) | 4.5% |
| BPS Change: H1, 2022 (O) to H1, 2022 (P) | (+) 41 |
| BPS Change: H1, 2021 (O) to H1, 2022 (A) | (-) 45 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | (+) 43 |
| BPS Change: H2, 2021 (O) to H2, 2022 (P) | (-) 47 |
Biscuits and Cookies to be the Highly Demanded Healthy Dog Treats in the United States
Biscuits and cookies have gained immense popularity in the United States dog treats, chews, and toppers market. These are typically made with ingredients that are safe and healthy for dogs, including whole grains, proteins, and natural flavorings.
The biscuits and cookies segment is projected to expand at a robust CAGR of 7.3% during the assessment period. Dog biscuits and cookies are convenient snacks that can be easily carried and stored.
They are typically packaged in resealable bags, making them ideal for on-the-go pet owners or as a quick treat during walks or training sessions. Their portability and ease of use might contribute to their growing demand.
Online Retailers to Witness Surging Demand for Chewy Dog Food
Technology has changed how pet owners are taking care of their pets. Use of technology has made it convenient for dog owners to interact with and take care of their dogs.
According to data presented by the American Pet Products Association (APPA) survey, an estimated 65 million households own a dog in the United States. The number of pet owners shopping online increased by around 20% from 2021 to 2022. All pet care categories monitored by the survey saw an increase in online sales.
Proportion of dog owners who discovered new products by browsing in a store was almost equal to the proportion who learned about dog treats, chews, and toppers products through browsing the internet. Since the pandemic, number of customers purchasing dog products through online channels has been steadily rising.
The online retailers segment is hence expected to elevate rapidly with a CAGR of 6.2% during the evaluation period.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
The United States dog treats, chews, & toppers industry has a fragmented competitive landscape. Companies are investing in research & development activities to create new products and expand their distribution channels.
There are also small-scale firms selling in the United States dog treats, chews, & toppers market. They are set to provide their products at more affordable costs.
For instance:
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 2,973.3 million |
| Projected Market Valuation (2033) | USD 4,813.6 million |
| Value-based CAGR (2023 to 2033) | 4.9% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (USD million) |
| Key Countries Covered | United States |
| Key Segments Covered | Product Type, Ingredient Type, Packaging Type, Packaging Size, Life Stage, Sales Channel |
| Key Companies Profiled | General Mills Inc.; Merrick Pet Care Inc.; Zuke's LLC; Wellness Pet Company; Mars Inc.; Plato Pet Treats; The Honest Kitchen; Canidae Pet Food; Primal Pet Group; Redbarn Pet Products LLC; Natural Balance Pet Foods; Others (as requested) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The United States Dog Treats, Chews, & Toppers Market CAGR for 2033 is 4.9%.
The market is estimated to secure a valuation of USD 2,973.3 million in 2023.
The projected market value of the market for 2033 is USD 4,813.6 million.
Key players are developing the market by innovating flavors and packaging.
Purina, Hill’s Pet Nutrition, Nutro, and Blue Buffalo are the key companies in this market.
1. Executive Summary 2. Market Overview 3. Key Market Trends 4. Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Market - Pricing Analysis 6. Market Demand (in Value or Size in USD Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033 7. Market Background 8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 8.1. Freeze-dried Treats 8.2. Training Treats 8.3. Dental Chews 8.4. Jerky Treats 8.5. Biscuits & Cookies 8.6. Others 9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Ingredient Type 9.1. Plant-based 9.2. Animal-based 10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging Type 10.1. Pouches 10.2. Bags 10.3. Can 10.4. Bottles & Jars 11. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging Size 11.1. 0 to 10 11.2. 10 to 20 11.3. Above 20 12. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Life Stage 12.1. Puppy 12.2. Adult Dogs 13. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 13.1. Pet Specialty Stores 13.2. Drug Stores 13.3. Modern Trade (Hypermarket/Supermarkets) 13.4. Online Retailers 13.5. Convenience Stores 13.6. Other Sales Channel 14. Market Analysis 2018 to 2022 and Forecast 2023 to 2033 15. West Market Analysis 2018 to 2022 and Forecast 2023 to 2033 16. Mid-West Market Analysis 2018 to 2022 and Forecast 2023 to 2033 17. North East Market Analysis 2018 to 2022 and Forecast 2023 to 2033 18. South East Market Analysis 2018 to 2022 and Forecast 2023 to 2033 19. South West Market Analysis 2018 to 2022 and Forecast 2023 to 2033 20. Market Structure Analysis 21. Competition Analysis 21.1. General Mills Inc. 21.2. Merrick Pet Care Inc. 21.3. Zuke's LLC, Wellness Pet Company 21.4. Mars Inc. 21.5. Plato Pet Treats 21.6. The Honest Kitchen 21.7. Canidae Pet Food 21.8. Primal Pet Group 21.9. Redbarn Pet Products LLC 21.10. Natural Balance Pet Foods 21.11. Others (as requested) 22. Assumptions and Acronyms Used 23. Research Methodology
Explore Consumer Product Insights
View Reports
United States Dog Treats, Chews, & Toppers Market
