The United States dog treats, chews, & toppers market is expected to elevate at a CAGR of 4.9% from 2023 to 2033. The market value is projected to increase from US$ 2,973.3 million in 2023 to US$ 4,813.6 million by 2033. It stood at US$ 2,848.3 million at the end of 2022, and is anticipated to exhibit Y-o-Y growth of 4.2% in 2023.
Pet owners in the country are increasingly conscious of their pets' health and well-being. They are actively seeking ways to provide their dogs with a balanced and nutritious diet.
Dog treats, chews, and toppers offer an opportunity to supplement their regular meals with additional nutrients & flavors. These products often feature high-quality ingredients, natural flavors, and added benefits.
A few of their key benefits include dental health support and joint care. As pet owners become more educated about pet nutrition, demand for these specialized products has increased.
Pets are increasingly considered part of the family, and their owners are treating them as such. This trend has led to a rising demand for premium pet products, including treats, chews, and toppers.
Pet owners are willing to spend more on their pets to provide them with the best possible care and experiences. They see these products as a way to enhance their pets' lives, indulge them, and strengthen the bond between human and animal companions.
Dog treats, chews, and toppers offer convenience and versatility. Treats and toppers can be used to encourage positive behaviors during training sessions or as rewards for good behavior.
Chews deliver mental stimulation and help satisfy a dog's natural instinct to chew. These products come in various forms such as soft treats, crunchy snacks, long-lasting chews, or meal toppers.
They often cater to different preferences and training needs. Ease of use and effectiveness of these products would hence make them popular choices among pet owners.
Several dogs have dietary restrictions or allergies, leading pet owners to seek out specialized treats, chews, and toppers that meet their pets' unique needs. Manufacturers have responded by introducing products that are grain-free, gluten-free, or made from novel protein sources.
Emergence of such unique products would help in making them suitable for dogs with food sensitivities. This increased awareness of dietary restrictions is anticipated to augment demand for alternative options. It would further ensure that dogs with specific dietary needs can still enjoy delicious and safe treats.
Rise of social media platforms and influencer culture has also had a significant impact on consumer behavior, including pet owners. Pet influencers and online communities dedicated to pets have gained immense popularity across the United States.
Novel platforms often showcase the latest trends and products, including dog treats, chews, and toppers. Pet owners are influenced by these digital communities, seeking out products that are recommended or endorsed by their favorite pet influencers. This exposure has contributed to the increasing demand for innovative pet products in the country.
Key United States Dog Treats, Chews, & Toppers Market Trends Listed by Future Market Insights (FMI):
Attributes | Key Insights |
---|---|
United States Dog Treats, Chews, & Toppers Market Size (2022) | US$ 2,848.3 million |
Estimated Market Valuation (2023E) | US$ 2,973.3 million |
Projected Market Size (2033F) | US$ 4,813.6 million |
Value-based CAGR (2023 to 2033) | 4.9% |
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In the historical period from 2018 to 2022, the United States dog treats, chews, & toppers market exhibited a CAGR of 3.7%. It is likely to witness considerable growth at 4.9% CAGR from 2023 to 2033.
E-commerce companies are employing various strategies to boost sales in the United States dog treats, chews, and topper industry. They have the advantage of offering a wide range of products from various brands and manufacturers.
They can curate a diverse selection of dog treats, chews, and toppers, catering to different preferences, dietary needs, and budgets. By providing a comprehensive range of options, e-commerce companies can attract a larger customer base. They can also ensure that pet owners can find specific products they are looking for.
In March 2022, for instance, the Marcoot Jersey Creamery-owned pet food company Dog-O's expanded its e-commerce distribution. Through online distributor WholesalePet.com, shops, customers, and wholesale partners can now purchase Dog-O's Cheesy Chompers snacks, nibbles, and chews.
E-commerce platforms leverage customer data and algorithms to provide personalized recommendations to their users. By analyzing browsing behavior, purchase history, and preferences, these platforms can suggest relevant dog treats, chews, and toppers to customers. Personalization enhances shopping experience, making it easier for pet owners to discover new and suitable products, ultimately leading to increased sales.
E-commerce companies often run promotional campaigns, discounts, and bundle deals to entice customers to make a purchase. Special offers such as ‘buy one, get one free’ or discounts on bulk orders might encourage pet owners to stock up on their favorite treats, chews, or toppers. These promotional strategies can create a sense of urgency and value, prompting customers to make a purchase and potentially try out new products.
A few other firms are offering subscription services where customers can sign up for regular deliveries of their preferred dog treats, chews, or toppers. This convenience ensures that pet owners never run out of their pet's favorite products, eliminating need for repeat ordering.
By providing auto-replenishment options, e-commerce platforms might create a loyal customer base and generate recurring sales. These subscription services often come with additional benefits. A few of these are discounted prices and exclusive access to new products, which are set to further incentivize customers to subscribe.
In order to gain a considerable share in the ever growing, competitive market, businesses are adopting several strategies. They are continuously innovating and introducing new flavors, textures, and functional benefits in dog treats, chews, and toppers to gain a competitive edge. Such activities are enabling manufacturers and suppliers to promote dog treats, chews, & toppers in a much broader landscape.
For instance, companies are offering customizable options to dog owners that would help to create personalized treats, chews, or toppers based on their dog's preferences and dietary needs. This allows pet owners to have more control over the ingredients and tailor such products to their dog's specific requirements.
In August 2022, The Dog Bakery, Rocky Kanaka's natural treat business, unveiled a unique item with a limited supply: a bespoke barkuterie board. Every individual canine grazing platter is customized and tailored to cater to unique preferences of each dog.
The Dog Bakery meticulously curates 17 specially chosen items for each platter, ensuring a delightful assortment of textures, flavors, and enticing scents. It aims to provide dogs with an exceptional and gourmet dining experience.
Dog owners are becoming more conscious of their dogs’ health and nutrition. Growing awareness of products made with natural, high-quality ingredients, as well as free from artificial additives or fillers is expected to drive the market. This is one of the leading factors that is likely to propel spending on health & wellness products, including natural and organic items in the market.
For instance, in 2023, at the Global Pet Expo in Orlando, Natural Farm Pet debuted an assortment of entirely organic dog chews and useful collagen sticks. These chews are made with additional functional components to encourage greater health and provide dogs with all the collagen advantages.
Consumers are spending more on their pets, including dogs, which is driving sales of premium products in the United States. A growing proportion of Americans regard dogs as to be their family members. Rising trend of considering pets as their family members is enabling manufacturers to offer more dog treats, chews, and toppers.
In March 2023, for instance, to present its new Nature's Menu line of dog and cat food as superior goods at a bargain price, Dollar General redesigned its private brand line of pet food. The fresh line of reformulated products was developed in response to customer input. Dry pet foods prepared with natural ingredients such as genuine meat, lamb, or cage-free, farm-raised chicken are included in this category.
Market Statistics | Details |
---|---|
Jan to Jun (H1), 2021 (A) | 4.1% |
Jul to Dec (H2), 2021 (A) | 4.3% |
Jan to Jun (H1), 2022 Projected (P) | 4.1% |
Jan to Jun (H1), 2022 Outlook (O) | 4.5% |
Jul to Dec (H2), 2022 Outlook (O) | 4.7% |
Jul to Dec (H2), 2022 Projected (P) | 4.3% |
Jan to Jun (H1), 2023 Projected (P) | 4.5% |
BPS Change: H1, 2022 (O) to H1, 2022 (P) | (+) 41 |
BPS Change: H1, 2021 (O) to H1, 2022 (A) | (-) 45 |
BPS Change: H2, 2022 (O) to H2, 2022 (P) | (+) 43 |
BPS Change: H2, 2021 (O) to H2, 2022 (P) | (-) 47 |
Biscuits and Cookies to be the Highly Demanded Healthy Dog Treats in the United States
Biscuits and cookies have gained immense popularity in the United States dog treats, chews, and toppers market. These are typically made with ingredients that are safe and healthy for dogs, including whole grains, proteins, and natural flavorings.
The biscuits and cookies segment is projected to expand at a robust CAGR of 7.3% during the assessment period. Dog biscuits and cookies are convenient snacks that can be easily carried and stored.
They are typically packaged in resealable bags, making them ideal for on-the-go pet owners or as a quick treat during walks or training sessions. Their portability and ease of use might contribute to their growing demand.
Online Retailers to Witness Surging Demand for Chewy Dog Food
Technology has changed how pet owners are taking care of their pets. Use of technology has made it convenient for dog owners to interact with and take care of their dogs.
According to data presented by the American Pet Products Association (APPA) survey, an estimated 65 million households own a dog in the United States. The number of pet owners shopping online increased by around 20% from 2021 to 2022. All pet care categories monitored by the survey saw an increase in online sales.
Proportion of dog owners who discovered new products by browsing in a store was almost equal to the proportion who learned about dog treats, chews, and toppers products through browsing the internet. Since the pandemic, number of customers purchasing dog products through online channels has been steadily rising. The online retailers segment is hence expected to elevate rapidly with a CAGR of 6.2% during the evaluation period.
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The United States dog treats, chews, & toppers industry has a fragmented competitive landscape. Companies are investing in research & development activities to create new products and expand their distribution channels.
There are also small-scale firms selling in the United States dog treats, chews, & toppers market. They are set to provide their products at more affordable costs.
For instance:
Attribute | Details |
---|---|
Estimated Market Size (2023) | US$ 2,973.3 million |
Projected Market Valuation (2033) | US$ 4,813.6 million |
Value-based CAGR (2023 to 2033) | 4.9% |
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Market Analysis | Value (US$ million) |
Key Countries Covered | United States |
Key Segments Covered | Product Type, Ingredient Type, Packaging Type, Packaging Size, Life Stage, Sales Channel |
Key Companies Profiled | General Mills Inc.; Merrick Pet Care Inc.; Zuke's LLC; Wellness Pet Company; Mars Inc.; Plato Pet Treats; The Honest Kitchen; Canidae Pet Food; Primal Pet Group; Redbarn Pet Products LLC; Natural Balance Pet Foods; Others (as requested) |
Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The United States Dog Treats, Chews, & Toppers Market CAGR for 2033 is 4.9%.
The market is estimated to secure a valuation of US$ 2,973.3 million in 2023.
The projected market value of the market for 2033 is US$ 4,813.6 million.
Key players are developing the market by innovating flavors and packaging.
Purina, Hill’s Pet Nutrition, Nutro, and Blue Buffalo are the key companies in this market.
1. Executive Summary
1.1. United States Dog treats, Chews & Toppers Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.1.1. Emphasis On Education of Dog Parents
3.1.2. Rise in Consumer Spending On Health and Wellness Products
3.1.3. Sustainability and Creating Shared Value
3.1.4. Growing Expenditure on Dogs
3.1.5. Others (during the course of the study)
3.2. Future Prospects of Industry
3.2.1. Factors Fueling Growth
3.2.2. Influx of Brands
3.2.3. Increasing Demand of Sustainable Products
4. Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical and Current Market Household Expenditure Analysis, 2018 to 2022
4.2. Y-o-Y Growth Trend Analysis
4.3. Y-o-Y Growth Trend Analysis
5. Market - Pricing Analysis
5.1. Regional Pricing Analysis By Product Type
5.2. Pricing Break-up
5.2.1. Manufacturer Level Pricing
5.2.2. Distributor Level Pricing
5.3. Average Pricing Analysis Benchmark
6. Market Demand (in Value or Size in US$ Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033
6.1. Historical Market Value (US$ Million) Analysis, 2018 to 2022
6.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033
6.2.1. Y-o-Y Growth Trend Analysis
6.2.2. Absolute $ Opportunity Analysis
7. Market Background
7.1. Macro-Economic Factors
7.1.1. United States GDP Growth Outlook
7.1.2. Industry Overview
7.1.3. Number of Household’s with Dogs
7.1.4. Spending Outlook
7.1.5. United States Service Market Outlook
7.1.6. United States Industry Outlook
7.2. Forecast Factors - Relevance & Impact
7.2.1. Top Companies Historical Growth
7.2.2. GDP Growth forecast
7.2.3. Top Companies Historical Growth
7.2.4. United States Service Sector Gross Value Added
7.2.5. Industry Outlook
7.2.6. United States Urbanization Growth Outlook
7.3. Value Chain
7.3.1. Profit Margin Analysis at Each Sales Point
7.3.2. List & Role of Key Participant
7.3.2.1. Manufacture
7.3.2.2. Distributors/Retailers
7.4. Market Dynamics
7.4.1. Drivers
7.4.2. Restraints
7.4.3. Opportunity Analysis
7.5. PESTLE Analysis of Market
7.6. Porter’s Five Force Analysis
8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Type
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Million) Analysis By Product Type, 2018 to 2022
8.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Product Type, 2023 to 2033
8.3.1. Freeze-dried Treats
8.3.2. Training Treats
8.3.3. Dental Chews
8.3.4. Jerky Treats
8.3.5. Biscuits & Cookies
8.3.6. Others
8.4. Market Attractiveness Analysis By Product Type
9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Ingredient Type
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Million) Analysis By Pet Type, 2018 to 2022
9.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Ingredient Type, 2023 to 2033
9.3.1. Plant-based
9.3.2. Animal-based
9.4. Market Attractiveness Analysis By Ingredient Type
10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging Type
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Million) Analysis By Pet Type, 2018 to 2022
10.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Packaging Type, 2023 to 2033
10.3.1. Pouches
10.3.2. Bags
10.3.3. Can
10.3.4. Bottles & Jars
10.4. Market Attractiveness Analysis By Packaging Type
11. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging Size
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Million) Analysis By Pet Type, 2018 to 2022
11.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Packaging Size, 2023 to 2033
11.3.1. 0 to 10
11.3.2. 10 to 20
11.3.3. Above 20
11.4. Market Attractiveness Analysis By Packaging Size
12. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Life Stage
12.1. Introduction / Key Findings
12.2. Historical Market Size (US$ Million) Analysis By Pet Type, 2018 to 2022
12.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Life Stage, 2023 to 2033
12.3.1. Puppy
12.3.2. Adult Dogs
12.4. Market Attractiveness Analysis By Life Stage
13. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel
13.1. Introduction / Key Findings
13.2. Historical Market Size (US$ Million) Analysis By Sales Channel, 2018 to 2022
13.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Sales Channel, 2023 to 2033
13.3.1. Pet Specialty Stores
13.3.2. Drug Stores
13.3.3. Modern Trade (Hypermarket/ Supermarkets)
13.3.4. Online Retailers
13.3.5. Convenience Stores
13.3.6. Other Sales Channel
13.4. Market Attractiveness Analysis By Sales Channel
14. Market Analysis 2018 to 2022 and Forecast 2023 to 2033
14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
14.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
14.4.1. By Region
14.4.1.1. West
14.4.1.2. South West
14.4.1.3. Mid-West
14.4.1.4. North East
14.4.1.5. South East
14.4.2. By Product Type
14.4.3. By Ingredient Type
14.4.4. By Packaging Type
14.4.5. By Packaging Size
14.4.6. By Life Stage
14.4.7. By Sales Channel
14.5. Market Attractiveness Analysis
14.5.1. By Product Type
14.5.2. By Ingredient Type
14.5.3. By Packaging Type
14.5.4. By Packaging Size
14.5.5. By Life Stage
14.5.6. By Sales Channel
14.6. Market Trends
14.7. Drivers and Restraints - Impact Analysis
14.8. Key Players Participants - Intensity Mapping
15. West Market Analysis 2018 to 2022 and Forecast 2023 to 2033
15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
15.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
15.4.1. By Product Type
15.4.2. By Ingredient Type
15.4.3. By Packaging Type
15.4.4. By Packaging Size
15.4.5. By Life Stage
15.4.6. By Sales Channel
15.5. Market Attractiveness Analysis
15.5.1. By Product Type
15.5.2. By Ingredient Type
15.5.3. By Packaging Type
15.5.4. By Packaging Size
15.5.5. By Life Stage
15.5.6. By Sales Channel
15.6. By Sales Channel Market Trends
15.7. Drivers and Restraints - Impact Analysis
15.8. Key Players Participants - Intensity Mapping
16. Mid-West Market Analysis 2018 to 2022 and Forecast 2023 to 2033
16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
16.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
16.4.1. By Product Type
16.4.2. By Ingredient Type
16.4.3. By Packaging Type
16.4.4. By Packaging Size
16.4.5. By Life Stage
16.4.6. By Sales Channel
16.5. Market Attractiveness Analysis
16.5.1. By Product Type
16.5.2. By Ingredient Type
16.5.3. By Packaging Type
16.5.4. By Packaging Size
16.5.5. By Life Stage
16.5.6. By Sales Channel
16.6. Market Trends
16.7. Drivers and Restraints - Impact Analysis
16.8. Key Players Participants - Intensity Mapping
17. North East Market Analysis 2018 to 2022 and Forecast 2023 to 2033
17.1. Introduction
17.2. Pricing Analysis
17.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
17.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
17.4.1. By Product Type
17.4.2. By Ingredient Type
17.4.3. By Packaging Type
17.4.4. By Packaging Size
17.4.5. By Life Stage
17.4.6. By Sales Channel
17.5. Market Attractiveness Analysis
17.5.1. By Product Type
17.5.2. By Ingredient Type
17.5.3. By Packaging Type
17.5.4. By Packaging Size
17.5.5. By Life Stage
17.5.6. By Sales Channel
17.6. By Sales Channel Market Trends
17.7. Drivers and Restraints - Impact Analysis
17.8. Key Players Participants - Intensity Mapping
18. South East Market Analysis 2018 to 2022 and Forecast 2023 to 2033
18.1. Introduction
18.2. Pricing Analysis
18.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
18.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
18.4.1. By Product Type
18.4.2. By Ingredient Type
18.4.3. By Packaging Type
18.4.4. By Packaging Size
18.4.5. By Life Stage`
18.4.6. By Sales Channel
18.5. Market Attractiveness Analysis
18.5.1. By Product Type
18.5.2. By Ingredient Type
18.5.3. By Packaging Type
18.5.4. By Packaging Size
18.5.5. By Life Stage
18.5.6. By Sales Channel
18.6. Market Trends
18.7. Drivers and Restraints - Impact Analysis
18.8. Key Players Participants - Intensity Mapping
19. South West Market Analysis 2018 to 2022 and Forecast 2023 to 2033
19.1. Introduction
19.2. Pricing Analysis
19.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
19.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
19.4.1. By Product Type
19.4.2. By Ingredient Type
19.4.3. By Packaging Type
19.4.4. By Packaging Size
19.4.5. By Life Stage
19.4.6. By Sales Channel
19.5. Market Attractiveness Analysis
19.5.1. By Product Type
19.5.2. By Ingredient Type
19.5.3. By Packaging Type
19.5.4. By Packaging Size
19.5.5. By Life Stage
19.5.6. By Sales Channel
19.6. By Sales Channel Market Trends
19.7. Drivers and Restraints - Impact Analysis
19.8. Key Players Participants - Intensity Mapping
20. Market Structure Analysis
20.1. Market Analysis by Tier of Companies (Dog Treats, Chews, & Toppers)
20.2. Market Share Analysis of Top Players
20.3. Market Presence Analysis
21. Competition Analysis
21.1. Competition Dashboard
21.2. Competition Benchmarking
21.3. Competition Deep Dive
21.3.1. General Mills Inc.
21.3.1.1. Overview
21.3.1.2. Product Portfolio
21.3.1.3. Profitability by Market Segments (Product/Channel/Region)
21.3.1.4. Sales Footprint
21.3.1.5. Strategy Overview
21.3.2. Merrick Pet Care Inc.
21.3.2.1. Overview
21.3.2.2. Product Portfolio
21.3.2.3. Profitability by Market Segments (Product/Channel/Region)
21.3.2.4. Sales Footprint
21.3.2.5. Strategy Overview
21.3.3. Zuke's LLC, Wellness Pet Company
21.3.3.1. Overview
21.3.3.2. Product Portfolio
21.3.3.3. Profitability by Market Segments (Product/Channel/Region)
21.3.3.4. Sales Footprint
21.3.3.5. Strategy Overview
21.3.4. Mars Inc.
21.3.4.1. Overview
21.3.4.2. Product Portfolio
21.3.4.3. Profitability by Market Segments (Product/Channel/Region)
21.3.4.4. Sales Footprint
21.3.4.5. Strategy Overview
21.3.5. Plato Pet Treats
21.3.5.1. Overview
21.3.5.2. Product Portfolio
21.3.5.3. Profitability by Market Segments (Product/Channel/Region)
21.3.5.4. Sales Footprint
21.3.5.5. Strategy Overview
21.3.6. The Honest Kitchen
21.3.6.1. Overview
21.3.6.2. Product Portfolio
21.3.6.3. Profitability by Market Segments (Product/Channel/Region)
21.3.6.4. Sales Footprint
21.3.6.5. Strategy Overview
21.3.7. Canidae Pet Food
21.3.7.1. Overview
21.3.7.2. Product Portfolio
21.3.7.3. Profitability by Market Segments (Product/Channel/Region)
21.3.7.4. Sales Footprint
21.3.7.5. Strategy Overview
21.3.8. Primal Pet Group
21.3.8.1. Overview
21.3.8.2. Product Portfolio
21.3.8.3. Profitability by Market Segments (Product/Channel/Region)
21.3.8.4. Sales Footprint
21.3.8.5. Strategy Overview
21.3.9. Redbarn Pet Products LLC
21.3.9.1. Overview
21.3.9.2. Product Portfolio
21.3.9.3. Profitability by Market Segments (Product/Channel/Region)
21.3.9.4. Sales Footprint
21.3.9.5. Strategy Overview
21.3.10. Natural Balance Pet Foods
21.3.10.1. Overview
21.3.10.2. Product Portfolio
21.3.10.3. Profitability by Market Segments (Product/Channel/Region)
21.3.10.4. Sales Footprint
21.3.10.5. Strategy Overview
21.3.11. Others (as requested)
21.3.11.1. Overview
21.3.11.2. Product Portfolio
21.3.11.3. Profitability by Market Segments (Product/Channel/Region)
21.3.11.4. Sales Footprint
21.3.11.5. Strategy Overview
22. Assumptions and Acronyms Used
23. Research Methodology
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