The United States dog toys market value is projected to increase from US$ 3,083.2 million in 2023 to US$ 4,359.2 million by 2033. Over the next ten years (2023 to 2033), dog toy sales in the United States market are expected to soar at a CAGR of 3.5%.
In 2022, the United States dog toys industry was valued at US$ 2,986.9 million, and it is forecast to exhibit a Y-o-Y growth of 3.2% in 2023.
Prominent Factors Shaping the Market Dynamics:
The United States is becoming a highly lucrative dog toys market due to rising pet adoption rates. According to the American Pet Products Association’s (APPA’s) 2023-2024 National Pet Owners Survey, around 86.9 million United States households own a pet.
Among various pets, adoption rate is expected to remain high for dogs. As per the report, 65.1 million United States households are estimated to own a dog. This in turn will elevate demand for dog toys during the projection period.
Dog toys are in high demand compared to other pet products due to the popularity and large ownership of dogs and the diverse range of products needed to cater to their size and physical needs.
Dog toys serve numerous functions for dogs. For instance, playing with different toys encourages exercise, which benefits the dogs’ health, stimulates their minds, and discourages problem behavior due to boredom and excess energy.
A wide variety of dog toys are available in the United States market, each designed for different purposes. Growing adoption of these dog toys across the United States will fuel market expansion.
Similarly, growing pet humanization trend and rising demand for training & behavior management products are expected to boost the United States dog toys industry.
Today, pet owners consider their companion animals as a part of their family. This pet parenting trend is encouraging them to provide premium products including pet toys to their pets. Driven by this, sales of dog toys across the United States are anticipated to thrive rapidly.
Further, the growing focus on dog health & wellness is driving demand for specialized dog toys. Sustainability and eco-friendly products have gained importance, with consumers seeking environmentally conscious options.
Technological advancements, such as smart pet toys, are also impacting the market, and the trend is likely to continue during the assessment period.
| Attributes | Key Insights |
|---|---|
| United States Dog Toys Market Size in 2022 | ~US$ 2,986.9 million |
| Estimated Market Value (2023) | ~US$ 3,083.2 million |
| Projected Market Size (2033) | ~US$ 4,359.2 million |
| Market CAGR (2023 to 2033) | ~3.5% |
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| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 3.0% |
| Jul to Dec (H2), 2021 (A) | 3.2% |
| Jan to Jun (H1), 2022 Projected (P) | 3.0% |
| Jan to Jun (H1), 2022 Outlook (O) | 3.3% |
| Jul to Dec (H2), 2022 Outlook (O) | 3.5% |
| Jul to Dec (H2), 2022 Projected (P) | 3.2% |
| Jan to Jun (H1), 2023 Projected (P) | 3.2% |
| BPS Change: H1, 2022 (O) to H1, 2022 (P) | (+) 30 |
| BPS Change: H1, 2021 (O) to H1, 2022 (A) | (-) 33 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | (+) 32 |
| BPS Change: H2, 2021 (O) to H2, 2022 (P) | (-) 35 |
As per Future Market Insights (FMI), sales of pet toys in the United States market grew at a CAGR of 2.7% during the historical period from 2018 to 2022. Total market valuation reached around US$ 2,986.9 million at the end of 2022.
Looking ahead, the United States dog toys industry is projected to thrive at a CAGR of 3.5% during the assessment period. This is expected to take the overall market valuation to US$ 4,359.2 million by 2033.
Rising pet population and growing pet humanization are key factors driving the United States dog toys industry.
Similarly, rising spending on training and behavioral products is expected to bolster dog toy sales across the United States during the projection period.
Dog toy product companies are seeing an increase in online sales due to the rise of e-commerce portals and shopping sites that are particular for pets. This is due to rising consumer interest in purchasing pet products such as dog toys from online platforms.
Key players in the market are spending heavily on research & development to create new dog toys and improve the materials of dog toys. This is because dog owners prefer eco-friendly materials that can meet the evolving health and wellness requirements of dogs.
Distribution methods like e-commerce websites and their tactical distribution channels have left behind the brick-and-mortar system. Businesses are using content marketing to attract more customers, which in turn will lead to growing demand.
In the past, domestic companies dominated the market. But as more domestic brands are developed and overseas competitors enter the market, things are beginning to change.
The development of consumers' purchasing habits influences the primary cause of the influx of several multinational brands. They are more discerning and have more awareness about options, paired with a higher disposable income and increased readiness to spend.
The foreign direct investment offered by regional governments might be another reason for the influx of foreign brands in regional markets. As a result, the United States dog toys market is anticipated to thrive at a steady pace over the next ten years.
Principal Consultant
To gain a considerable market share in the ever-growing, competitive industry, businesses are adopting several strategies such as campaigns and attending pet product expos.
Similarly, social media platforms and pet influencers are having a significant impact on consumer trends and preferences. Such promotional activities are enabling manufacturers and suppliers to expand the dog toys market in a much broader landscape.
For instance, the global pet expo 2023 was hosted at the Orange County Convention Centre in Orlando in 2023. This expo offered an online trade show experience to both exhibitors and buyers.
Dog owners are increasingly shifting towards buying training and behavioral toys for their pets. This in turn is making the United States a highly lucrative market for dog toy manufacturers.
Growing awareness regarding how toys play a vital role in training and managing behavioural issues of dogs is encouraging owners to spend large amounts on dog toys.
Dog toys encourage positive behavior, address separation anxiety, and aid in the teething or chewing needs of the dogs. This is one of the key factors that has driven consumer spending on training and behavioral toys in the market.
To gain profits, leading dog toy manufacturers are introducing new training dog toys. For instance, one of the United States-based dog toys market leaders, West Paw recently launched Zogoflex Bumi.
Zogoflex Bumi is a flexible tug that features a unique S-shaped design and it is made from recyclable material that is mouth-friendly. It helps dogs in work training as well as also helps conditions muscles from head to tail.
The United States dog toys industry will benefit from rising consumer spending on their pets, such as dogs.
Americans consider their dogs as family members due to growing trend of pet humanization. As a result, they are spending hefty amounts on pet care products such as dog toys.
Manufacturers are able to offer an increasing number of dog items thanks to the rising tendency among consumers who view their pets as members of their families.
The United States households spent US$ 2,986.9 million on dog toys in 2022. This includes more than US$ 948 million spent on interactive toys, US$ 579 million spent on plush toys, and US$ 505 million spent on rope toys.
The United States dog toys industry is anticipated to thrive at a CAGR of 3.5% during the projection period. Rising popularity of eco-friendly products is an emerging trend expected to boost the United States market.
Social responsibility has gained enormous traction in the United States market as people are focusing on eco-friendly and sustainable products. Companies are also realizing the need and preferences of the users. As a result, they are looking to develop pet toys with eco-friendly features.
By developing eco-friendly dog toys, leading dog toy brands in the market are increasingly promoting brand sustainability. This is expected to help them expand their customer base as well as revenues.
Building brand sustainability is a crucial strategy for dog toy manufacturers as they are trying to stand out from the competition and draw in customers who prefer eco-friendly and health- and wellness-focused dog toys.
Rising dog ownership is a prominent factor fueling dog toy sales, and the trend is expected to continue through 20333.
United States-based dog owners emphasize premium and natural products, and as a result, they are investing in high-quality toys, tech-integrated toys, and supplies.
Dog owners are also focusing on their dog’s health and wellness by seeking specialized toy options. Rising pet population along with pet humanization is expected to act as a catalyst triggering growth of the United States dog toys industry.
Sustainability awareness is rising, with consumers looking for eco-friendly and sustainable dog toys. The collaborations and brand partnerships help expand distribution channels, reach a wider audience, and tap into the existing customer base of the partnering brand or influencer. This is contributing to the dog toys market growth as dog owners seek comprehensive care for their pets.
Online retail and e-commerce have become significant channels for dog toys in the United States, offering convenience and a wide product selection. This is also positively impacting sales of dog toys and the overall market growth.
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Interactive Toys Gaining Immense Traction Among Dog Parents across the United States
Interactive toys have gained immense popularity across the United States and the trend is expected to continue through 2033. This is due to their ability to engage and entertain dogs by stimulating their natural instincts and providing mental and physical stimulation.
Interactive toys also help to keep dogs mentally sharp, prevent boredom, and provide a healthy outlet for their energy. Hence, dog owners are spending huge amounts for purchasing various interactive toys for their animals. This will create lucrative revenue-generation opportunities for dog toy manufacturers.
The market offers a wide range of interactive dog toys, allowing dog owners to choose based on their preferences and their dogs' needs. According to Future Market Insights, the interactive toys segment is projected to thrive at a CAGR of 2.5% during the projection period.
High Penetration of Internet & Influence of Social Media Putting Online Retailers into Spotlight
Technology has changed how dog owners are taking care of their dogs. The use of technology has made it convenient for dog owners to interact with and take care of their dogs as well as purchase various dog toys.
According to stats presented by an APPA survey, an estimated 65 million United States household owns a dog, and the number of pet owners shopping online increased by almost 20% from 2021 to 2022.
Besides, the proportion of dog owners who discovered new toys by browsing in a store was almost equal to the proportion who learned about dog toys through browsing the internet.
There has been a sharp rise in the number of customers purchasing dog toys through online channels in recent years, and the trend is expected to continue through 2033. As per the latest analysis, the online retailers segment is expected to progress at a CAGR of 4.5% during the projection period.
The United States dog toys market is fragmented with a large number of players competing on the basis of product efficacy, quality, brand reputation, and price.
Leading dog toy companies are investing in research and development activities to introduce novel products. They are also shifting their focus towards online shopping platforms to expand their customer base and increase revenues.
Further, United States-based dog toy manufacturers are implementing strategies such as mergers, acquisitions, mergers, collaborations, partnerships, and strengthening distribution channels to gain a competitive edge in the market.
Recent developments:
| Attribute | Details |
|---|---|
| Estimated Market Value (2023) | ~US$ 3,083.2 million |
| Projected Market Value (2033) | ~US$ 4,359.2 million |
| Anticipated Growth Rate (2023 to 2033) | 3.5% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ Million/Billion for Value |
| Key Countries Covered | United States |
| Key Segments Covered | Product Category, Product Type, Material, Age Group, Sales Channel |
| Key Companies Profiled | American Dog; COLLAR LLC; Doskocil Manufacturing Company Inc.; Ethical Products Inc.; Goughnuts Inc.; Hagen Inc.; Penn-Plax Inc.; Radio Systems Corporation; Unicharm Corporation; West Paw Inc.; Others (as requested) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Pet owners are the key consumer of the United States dog toy market.
Interactive toys are poised to stay attractive, projecting a CAGR of 2.5% by 2033.
The market is estimated to secure a valuation of US$ 3,083.2 million in 2023.
The market is estimated to reach US$ 4,359.2 million by 2033.
Online retail sector holds high revenue potential.
1. Executive Summary
1.1. United States Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.1.1. Emphasis On Education of Dog Parents
3.1.2. Rise in Consumer Spending On Training and Behavioral Products
3.1.3. Eco-friendly and Sustainable Products with Creating Shared Value
3.1.4. Growing Expenditure on Pets
3.1.5. Others (during the course of the study)
3.2. Future Prospects of Industry
3.2.1. Factors Fueling Growth
3.2.2. Influx of Brands
3.2.3. Increasing Demand of Sustainable Products
4. Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical and Current Market Household Expenditure Analysis, 2018 to 2022
4.2. Y-o-Y Growth Trend Analysis
4.3. Y-o-Y Growth Trend Analysis
5. Market - Pricing Analysis
5.1. Regional Pricing Analysis By Product Type
5.2. Pricing Break-up
5.2.1. Manufacturer Level Pricing
5.2.2. Distributor Level Pricing
5.3. Regional Average Pricing Analysis Benchmark
6. Market Demand (in Value or Size in US$ Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033
6.1. Historical Market Value (US$ Million) Analysis, 2018 to 2022
6.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033
6.2.1. Y-o-Y Growth Trend Analysis
6.2.2. Absolute $ Opportunity Analysis
7. Market Background
7.1. Macro-Economic Factors
7.1.1. United States GDP Growth Outlook
7.1.2. Industry Overview
7.1.3. Number of Household’s with pet
7.1.4. Spending Outlook
7.1.5. United States Service Market Outlook
7.2. Forecast Factors - Relevance & Impact
7.2.1. Top Companies Historical Growth
7.2.2. GDP Growth Forecast
7.2.3. Top Companies Historical Growth
7.2.4. United States Service Sector Gross Value Added
7.2.5. Industry Outlook
7.2.6. United States Urbanization Growth Outlook
7.3. Value Chain
7.3.1. Profit Margin Analysis at each sales point
7.3.2. List & role of key participant
7.3.2.1. Manufacture
7.3.2.2. Distributors/Retailers
7.4. Market Dynamics
7.4.1. Drivers
7.4.2. Restraints
7.4.3. Opportunity Analysis
7.5. PESTLE Analysis of Market
7.6. Porter’s Five Force Analysis
8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Category
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Million) Analysis By Product Category, 2018 to 2022
8.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Product Category, 2023 to 2033
8.3.1. Training Toys
8.3.2. Health Toys
8.3.3. Grooming Toys
8.3.4. Others
8.4. Market Attractiveness Analysis By Product Category
9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Million) Analysis By Product Type, 2018 to 2022
9.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Product Type, 2023 to 2033
9.3.1. Chew Toys
9.3.2. Rope Toys
9.3.3. Squeak Toys
9.3.4. Interactive Toys
9.3.5. Ball Toys
9.3.6. Plush Toys
9.3.7. Squeaky Toys
9.3.8. Tug Toys
9.3.9. Floating Toys
9.3.10. Others
9.4. Market Attractiveness Analysis By Product Type
10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Million) Analysis By Material, 2018 to 2022
10.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Material, 2023 to 2033
10.3.1. Fabric
10.3.2. Plastic
10.3.3. Rubber
10.3.4. Wood
10.3.5. Others
10.4. Market Attractiveness Analysis By Material
11. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age Group
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Million) Analysis By Age Group, 2018 to 2022
11.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Age Group, 2023 to 2033
11.3.1. Puppies
11.3.2. Adult Dogs
11.3.3. Senior Dogs
11.4. Market Attractiveness Analysis By Age Group
12. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel
12.1. Introduction / Key Findings
12.2. Historical Market Size (US$ Million) Analysis By Sales Channel, 2018 to 2022
12.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Sales Channel, 2023 to 2033
12.3.1. Modern Trade
12.3.2. Convenience Stores
12.3.3. Pet Specialty Stores
12.3.4. Multi-Brand Stores
12.3.5. Drug Stores
12.3.6. Online Retailers
12.3.7. Other Sales Channel
12.4. Market Attractiveness Analysis By Sales Channel
13. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region
13.1. Introduction / Key Findings
13.2. Historical Market Size (US$ Million) Analysis By Region, 2018 to 2022
13.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Region, 2023 to 2033
13.3.1. West
13.3.2. South West
13.3.3. Mid-West
13.3.4. North East
13.3.5. South East
13.4. Market Attractiveness Analysis By Region
14. West Market Analysis 2018 to 2022 and Forecast 2023 to 2033
14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
14.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
14.4.1. By Product Category
14.4.2. By Product Type
14.4.3. By Material
14.4.4. By Age Group
14.4.5. By Sales Channel
14.5. Market Attractiveness Analysis
14.5.1. By Product Category
14.5.2. By Product Type
14.5.3. By Material
14.5.4. By Age Group
14.5.5. By Sales Channel
14.6. Market Trends
14.7. Drivers and Restraints - Impact Analysis
14.8. Key Players Participants - Intensity Mapping
15. Mid-West Market Analysis 2018 to 2022 and Forecast 2023 to 2033
15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
15.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
15.4.1. By Product Category
15.4.2. By Product Type
15.4.3. By Material
15.4.4. By Age Group
15.4.5. By Sales Channel
15.5. Market Attractiveness Analysis
15.5.1. By Product Category
15.5.2. By Product Type
15.5.3. By Material
15.5.4. By Age Group
15.5.5. By Sales Channel
15.6. Market Trends
15.7. Drivers and Restraints - Impact Analysis
15.8. Key Players Participants - Intensity Mapping
16. North East Market Analysis 2018 to 2022 and Forecast 2023 to 2033
16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
16.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
16.4.1. By Product Category
16.4.2. By Product Type
16.4.3. By Material
16.4.4. By Age Group
16.4.5. By Sales Channel
16.5. Market Attractiveness Analysis
16.5.1. By Product Category
16.5.2. By Product Type
16.5.3. By Material
16.5.4. By Age Group
16.5.5. By Sales Channel
16.6. Market Trends
16.7. Drivers and Restraints - Impact Analysis
16.8. Key Players Participants - Intensity Mapping
17. South East Market Analysis 2018 to 2022 and Forecast 2023 to 2033
17.1. Introduction
17.2. Pricing Analysis
17.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
17.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
17.4.1. By Product Category
17.4.2. By Product Type
17.4.3. By Material
17.4.4. By Age Group
17.4.5. By Sales Channel
17.5. Market Attractiveness Analysis
17.5.1. By Product Category
17.5.2. By Product Type
17.5.3. By Material
17.5.4. By Age Group
17.5.5. By Sales Channel
17.6. Market Trends
17.7. Drivers and Restraints - Impact Analysis
17.8. Key Players Participants - Intensity Mapping
18. South West Market Analysis 2018 to 2022 and Forecast 2023 to 2033
18.1. Introduction
18.2. Pricing Analysis
18.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
18.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
18.4.1. By Product Category
18.4.2. By Product Type
18.4.3. By Material
18.4.4. By Age Group
18.4.5. By Sales Channel
18.5. Market Attractiveness Analysis
18.5.1. By Product Category
18.5.2. By Product Type
18.5.3. By Material
18.5.4. By Price
18.5.5. By Age Group
18.5.6. By Sales Channel
18.6. Market Trends
18.7. Drivers and Restraints - Impact Analysis
18.8. Key Players Participants - Intensity Mapping
19. Market Structure Analysis
19.1. Market Analysis by Tier of Companies (Dog Toys)
19.2. Market Share Analysis of Top Players
19.3. Market Presence Analysis
20. Competition Analysis
20.1. Competition Dashboard
20.2. Competition Benchmarking
20.3. Competition Deep Dive
20.3.1. American Dog
20.3.1.1. Overview
20.3.1.2. Product Portfolio
20.3.1.3. Profitability by Market Segments (Product Category/Product Type/Material/Age Group/Sales Channel/Region)
20.3.1.4. Sales Footprint
20.3.1.5. Strategy Overview
20.3.2. COLLAR LLC
20.3.2.1. Overview
20.3.2.2. Product Portfolio
20.3.2.3. Profitability by Market Segments (Product Category/Product Type/Material/Age Group/Sales Channel/Region)
20.3.2.4. Sales Footprint
20.3.2.5. Strategy Overview
20.3.3. Doskocil Manufacturing Company Inc.
20.3.3.1. Overview
20.3.3.2. Product Portfolio
20.3.3.3. Profitability by Market Segments (Product Category/Product Type/Material/Age Group/Sales Channel/Region)
20.3.3.4. Sales Footprint
20.3.3.5. Strategy Overview
20.3.4. Ethical Products Inc.
20.3.4.1. Overview
20.3.4.2. Product Portfolio
20.3.4.3. Profitability by Market Segments (Product Category/Product Type/Material/Age Group/Sales Channel/Region)
20.3.4.4. Sales Footprint
20.3.4.5. Strategy Overview
20.3.5. Goughnuts Inc.
20.3.5.1. Overview
20.3.5.2. Product Portfolio
20.3.5.3. Profitability by Market Segments (Product Category/Product Type/Material/Age Group/Sales Channel/Region)
20.3.5.4. Sales Footprint
20.3.5.5. Strategy Overview
20.3.6. Hagen Inc.
20.3.6.1. Overview
20.3.6.2. Product Portfolio
20.3.6.3. Profitability by Market Segments (Product Category/Product Type/Material/Age Group/Sales Channel/Region)
20.3.6.4. Sales Footprint
20.3.6.5. Strategy Overview
20.3.7. Penn-Plax Inc.
20.3.7.1. Overview
20.3.7.2. Product Portfolio
20.3.7.3. Profitability by Market Segments (Product Category/Product Type/Material/Age Group/Sales Channel/Region)
20.3.7.4. Sales Footprint
20.3.7.5. Strategy Overview
20.3.8. Radio Systems Corporation
20.3.8.1. Overview
20.3.8.2. Product Portfolio
20.3.8.3. Profitability by Market Segments (Product Category/Product Type/Material/Age Group/Sales Channel/Region)
20.3.8.4. Sales Footprint
20.3.8.5. Strategy Overview
20.3.9. Unicharm Corporation
20.3.9.1. Overview
20.3.9.2. Product Portfolio
20.3.9.3. Profitability by Market Segments (Product Category/Product Type/Material/Age Group/Sales Channel/Region)
20.3.9.4. Sales Footprint
20.3.9.5. Strategy Overview
20.3.10. West Paw Inc.
20.3.10.1. Overview
20.3.10.2. Product Portfolio
20.3.10.3. Profitability by Market Segments (Product Category/Product Type/Material/Age Group/Sales Channel/Region)
20.3.10.4. Sales Footprint
20.3.10.5. Strategy Overview
20.3.11. Others (as requested)
20.3.11.1. Overview
20.3.11.2. Product Portfolio
20.3.11.3. Profitability by Market Segments (Product Category/Product Type/Material/Age Group/Sales Channel/Region)
20.3.11.4. Sales Footprint
20.3.11.5. Strategy Overview
21. Assumptions and Acronyms Used
22. Research Methodology
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United States Dog Toys Market
