The United States dog toys market value is projected to increase from USD 3,083.2 million in 2023 to USD 4,359.2 million by 2033. Over the next ten years (2023 to 2033), dog toy sales in the United States market are expected to soar at a CAGR of 3.5%.
In 2022, the United States dog toys industry was valued at USD 2,986.9 million, and it is forecast to exhibit a Y-o-Y growth of 3.2% in 2023.
Prominent Factors Shaping the Market Dynamics:
The United States is becoming a highly lucrative dog toys market due to rising pet adoption rates. According to the American Pet Products Association’s (APPA’s) 2023-2024 National Pet Owners Survey, around 86.9 million United States households own a pet.
Among various pets, adoption rate is expected to remain high for dogs. As per the report, 65.1 million United States households are estimated to own a dog. This in turn will elevate demand for dog toys during the projection period.
Dog toys are in high demand compared to other pet products due to the popularity and large ownership of dogs and the diverse range of products needed to cater to their size and physical needs.
Dog toys serve numerous functions for dogs. For instance, playing with different toys encourages exercise, which benefits the dogs’ health, stimulates their minds, and discourages problem behavior due to boredom and excess energy.
A wide variety of dog toys are available in the United States market, each designed for different purposes. Growing adoption of these dog toys across the United States will fuel market expansion.
Similarly, growing pet humanization trend and rising demand for training & behavior management products are expected to boost the United States dog toys industry.
Today, pet owners consider their companion animals as a part of their family. This pet parenting trend is encouraging them to provide premium products including pet toys to their pets. Driven by this, sales of dog toys across the United States are anticipated to thrive rapidly.
Further, the growing focus on dog health & wellness is driving demand for specialized dog toys. Sustainability and eco-friendly products have gained importance, with consumers seeking environmentally conscious options.
Technological advancements, such as smart pet toys, are also impacting the market, and the trend is likely to continue during the assessment period.
| Attributes | Key Insights |
|---|---|
| United States Dog Toys Market Size in 2022 | ~USD 2,986.9 million |
| Estimated Market Value (2023) | ~USD 3,083.2 million |
| Projected Market Size (2033) | ~USD 4,359.2 million |
| Market CAGR (2023 to 2033) | ~3.5% |
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| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 3.0% |
| Jul to Dec (H2), 2021 (A) | 3.2% |
| Jan to Jun (H1), 2022 Projected (P) | 3.0% |
| Jan to Jun (H1), 2022 Outlook (O) | 3.3% |
| Jul to Dec (H2), 2022 Outlook (O) | 3.5% |
| Jul to Dec (H2), 2022 Projected (P) | 3.2% |
| Jan to Jun (H1), 2023 Projected (P) | 3.2% |
| BPS Change: H1, 2022 (O) to H1, 2022 (P) | (+) 30 |
| BPS Change: H1, 2021 (O) to H1, 2022 (A) | (-) 33 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | (+) 32 |
| BPS Change: H2, 2021 (O) to H2, 2022 (P) | (-) 35 |
As per Future Market Insights (FMI), sales of pet toys in the United States market grew at a CAGR of 2.7% during the historical period from 2018 to 2022. Total market valuation reached around USD 2,986.9 million at the end of 2022.
Looking ahead, the United States dog toys industry is projected to thrive at a CAGR of 3.5% during the assessment period. This is expected to take the overall market valuation to USD 4,359.2 million by 2033.
Rising pet population and growing pet humanization are key factors driving the United States dog toys industry.
Similarly, rising spending on training and behavioral products is expected to bolster dog toy sales across the United States during the projection period.
Dog toy product companies are seeing an increase in online sales due to the rise of e-commerce portals and shopping sites that are particular for pets. This is due to rising consumer interest in purchasing pet products such as dog toys from online platforms.
Key players in the market are spending heavily on research & development to create new dog toys and improve the materials of dog toys. This is because dog owners prefer eco-friendly materials that can meet the evolving health and wellness requirements of dogs.
Distribution methods like e-commerce websites and their tactical distribution channels have left behind the brick-and-mortar system. Businesses are using content marketing to attract more customers, which in turn will lead to growing demand.
In the past, domestic companies dominated the market. But as more domestic brands are developed and overseas competitors enter the market, things are beginning to change.
The development of consumers' purchasing habits influences the primary cause of the influx of several multinational brands. They are more discerning and have more awareness about options, paired with a higher disposable income and increased readiness to spend.
The foreign direct investment offered by regional governments might be another reason for the influx of foreign brands in regional markets. As a result, the United States dog toys market is anticipated to thrive at a steady pace over the next ten years.
Principal Consultant
Promotional Campaigns and Expos with the help of Social Media Driving Dog Toy Demand:
To gain a considerable market share in the ever-growing, competitive industry, businesses are adopting several strategies such as campaigns and attending pet product expos.
Similarly, social media platforms and pet influencers are having a significant impact on consumer trends and preferences. Such promotional activities are enabling manufacturers and suppliers to expand the dog toys market in a much broader landscape.
For instance, the global pet expo 2023 was hosted at the Orange County Convention Centre in Orlando in 2023. This expo offered an online trade show experience to both exhibitors and buyers.
Consumer Focus on Spending Money on Training & Behavioural Products to Create Opportunities for Dog Toy Manufacturers:
Dog owners are increasingly shifting towards buying training and behavioral toys for their pets. This in turn is making the United States a highly lucrative market for dog toy manufacturers.
Growing awareness regarding how toys play a vital role in training and managing behavioural issues of dogs is encouraging owners to spend large amounts on dog toys.
Dog toys encourage positive behavior, address separation anxiety, and aid in the teething or chewing needs of the dogs. This is one of the key factors that has driven consumer spending on training and behavioral toys in the market.
To gain profits, leading dog toy manufacturers are introducing new training dog toys. For instance, one of the United States-based dog toys market leaders, West Paw recently launched Zogoflex Bumi.
Zogoflex Bumi is a flexible tug that features a unique S-shaped design and it is made from recyclable material that is mouth-friendly. It helps dogs in work training as well as also helps conditions muscles from head to tail.
Growing Expenditure on Dogs to Positively Impact Dog Toy Sales in the United States:
The United States dog toys industry will benefit from rising consumer spending on their pets, such as dogs.
Americans consider their dogs as family members due to growing trend of pet humanization. As a result, they are spending hefty amounts on pet care products such as dog toys.
Manufacturers are able to offer an increasing number of dog items thanks to the rising tendency among consumers who view their pets as members of their families.
The United States households spent USD 2,986.9 million on dog toys in 2022. This includes more than USD 948 million spent on interactive toys, USD 579 million spent on plush toys, and USD 505 million spent on rope toys.
Development & Growing Popularity of Eco-Friendly Products to Boost the United States Market:
The United States dog toys industry is anticipated to thrive at a CAGR of 3.5% during the projection period. Rising popularity of eco-friendly products is an emerging trend expected to boost the United States market.
Social responsibility has gained enormous traction in the United States market as people are focusing on eco-friendly and sustainable products. Companies are also realizing the need and preferences of the users. As a result, they are looking to develop pet toys with eco-friendly features.
By developing eco-friendly dog toys, leading dog toy brands in the market are increasingly promoting brand sustainability. This is expected to help them expand their customer base as well as revenues.
Building brand sustainability is a crucial strategy for dog toy manufacturers as they are trying to stand out from the competition and draw in customers who prefer eco-friendly and health- and wellness-focused dog toys.
Growing Pet Ownership across the United States to Bolster Dog Toy Sales Through 2033:
Rising dog ownership is a prominent factor fueling dog toy sales, and the trend is expected to continue through 20333.
United States-based dog owners emphasize premium and natural products, and as a result, they are investing in high-quality toys, tech-integrated toys, and supplies.
Dog owners are also focusing on their dog’s health and wellness by seeking specialized toy options. Rising pet population along with pet humanization is expected to act as a catalyst triggering growth of the United States dog toys industry.
Sustainability awareness is rising, with consumers looking for eco-friendly and sustainable dog toys. The collaborations and brand partnerships help expand distribution channels, reach a wider audience, and tap into the existing customer base of the partnering brand or influencer. This is contributing to the dog toys market growth as dog owners seek comprehensive care for their pets.
Online retail and e-commerce have become significant channels for dog toys in the United States, offering convenience and a wide product selection. This is also positively impacting sales of dog toys and the overall market growth.
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Interactive Toys Gaining Immense Traction Among Dog Parents across the United States
Interactive toys have gained immense popularity across the United States and the trend is expected to continue through 2033. This is due to their ability to engage and entertain dogs by stimulating their natural instincts and providing mental and physical stimulation.
Interactive toys also help to keep dogs mentally sharp, prevent boredom, and provide a healthy outlet for their energy. Hence, dog owners are spending huge amounts for purchasing various interactive toys for their animals. This will create lucrative revenue-generation opportunities for dog toy manufacturers.
The market offers a wide range of interactive dog toys, allowing dog owners to choose based on their preferences and their dogs' needs. According to Future Market Insights, the interactive toys segment is projected to thrive at a CAGR of 2.5% during the projection period.
High Penetration of Internet & Influence of Social Media Putting Online Retailers into Spotlight
Technology has changed how dog owners are taking care of their dogs. The use of technology has made it convenient for dog owners to interact with and take care of their dogs as well as purchase various dog toys.
According to stats presented by an APPA survey, an estimated 65 million United States household owns a dog, and the number of pet owners shopping online increased by almost 20% from 2021 to 2022.
Besides, the proportion of dog owners who discovered new toys by browsing in a store was almost equal to the proportion who learned about dog toys through browsing the internet.
There has been a sharp rise in the number of customers purchasing dog toys through online channels in recent years, and the trend is expected to continue through 2033. As per the latest analysis, the online retailers segment is expected to progress at a CAGR of 4.5% during the projection period.
The United States dog toys market is fragmented with a large number of players competing on the basis of product efficacy, quality, brand reputation, and price.
Leading dog toy companies are investing in research and development activities to introduce novel products. They are also shifting their focus towards online shopping platforms to expand their customer base and increase revenues.
Further, United States-based dog toy manufacturers are implementing strategies such as mergers, acquisitions, mergers, collaborations, partnerships, and strengthening distribution channels to gain a competitive edge in the market.
Recent developments:
| Attribute | Details |
|---|---|
| Estimated Market Value (2023) | ~USD 3,083.2 million |
| Projected Market Value (2033) | ~USD 4,359.2 million |
| Anticipated Growth Rate (2023 to 2033) | 3.5% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD Million/Billion for Value |
| Key Countries Covered | United States |
| Key Segments Covered | Product Category, Product Type, Material, Age Group, Sales Channel |
| Key Companies Profiled | American Dog; COLLAR LLC; Doskocil Manufacturing Company Inc.; Ethical Products Inc.; Goughnuts Inc.; Hagen Inc.; Penn-Plax Inc.; Radio Systems Corporation; Unicharm Corporation; West Paw Inc.; Others (as requested) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Pet owners are the key consumer of the United States dog toy market.
Interactive toys are poised to stay attractive, projecting a CAGR of 2.5% by 2033.
The market is estimated to secure a valuation of US$ 3,083.2 million in 2023.
The market is estimated to reach US$ 4,359.2 million by 2033.
Online retail sector holds high revenue potential.
1. Executive Summary 2. Market Overview 3. Key Market Trends 4. Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Market - Pricing Analysis 6. Market Demand (in Value or Size in US$ Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033 7. Market Background 8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Category 8.1. Training Toys 8.2. Health Toys 8.3. Grooming Toys 8.4. Others 9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 9.1. Chew Toys 9.2. Rope Toys 9.3. Squeak Toys 9.4. Interactive Toys 9.5. Ball Toys 9.6. Plush Toys 9.7. Squeaky Toys 9.8. Tug Toys 9.9. Floating Toys 9.10. Others 10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material 10.1. Fabric 10.2. Plastic 10.3. Rubber 10.4. Wood 10.5. Others 11. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age Group 11.1. Puppies 11.2. Adult Dogs 11.3. Senior Dogs 12. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel 12.1. Modern Trade 12.2. Convenience Stores 12.3. Pet Specialty Stores 12.4. Multi-Brand Stores 12.5. Drug Stores 12.6. Online Retailers 12.7. Other Sales Channel 13. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Region 13.1. West 13.2. South West 13.3. Mid-West 13.4. North East 13.5. South East 14. West Market Analysis 2018 to 2022 and Forecast 2023 to 2033 15. Mid-West Market Analysis 2018 to 2022 and Forecast 2023 to 2033 16. North East Market Analysis 2018 to 2022 and Forecast 2023 to 2033 17. South East Market Analysis 2018 to 2022 and Forecast 2023 to 2033 18. South West Market Analysis 2018 to 2022 and Forecast 2023 to 2033 19. Market Structure Analysis 20. Competition Analysis 20.1. American Dog 20.2. COLLAR LLC 20.3. Doskocil Manufacturing Company Inc. 20.4. Ethical Products Inc. 20.5. Goughnuts Inc. 20.6. Hagen Inc. 20.7. Penn-Plax Inc. 20.8. Radio Systems Corporation 20.9. Unicharm Corporation 20.10. West Paw Inc. 20.11. Others (as requested) 21. Assumptions and Acronyms Used 22. Research Methodology
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United States Dog Toys Market
