United States Beetroot Supplement Market

United States Beetroot Supplement Market Outlook (2023 to 2033)

The United States beetroot supplement market size is set to reach US$ 143.5 million in 2023. Over the next ten years (2023 to 2033), beetroot supplement sales in the country are expected to soar at 8.3% CAGR. By 2033, the United States beetroot supplement industry is projected to reach US$ 317.9 million.

Key Trends Listed by Future Market Insights (FMI):

• Rising demand for natural, additive-free, sugar-less, and calorie-free products would push the market over the forecast period.
• Developing informative and attractive packaging would likely create lucrative opportunities for beetroot supplement manufacturers and suppliers.
• Incorporation of beetroot supplements in pre-workout and energy formulas is pushing the market ahead.
• Innovation in product formats, such as powders, capsules, and drinks are fulfilling consumer’s convenience needs.
• Rising demand for products aiding cardiovascular health encourages manufacturers to fill the demand gap.
• Collaboration with athletes and fitness influencers to endorse beetroot supplements will likely foster market development.
• Rapid shift towards plant-based supplements is likely to elevate beetroot supplement demand across the United States
• Increasing incidence of cardiovascular diseases and diabetes globally will support market expansion.

There has been a rising interest in the biological activity of beetroot and its potential utility as a health-enhancing and diseases preventing functional food in recent years. Promising result of this product is tempting companies to develop beetroot-based supplements.

Beetroot is gaining attention for its potential to promote health and prevent disease. It is a promising therapeutic treatment for a range of diseases associated with oxidative stress and inflammation such as hypertension and endothelial function.

Beetroot supplements are gaining wider popularity across the United States as they offer numerous distinct health advantages. With a rising demand for nutritional supplements in the United States, sales of beetroot supplements are likely to rise at a robust pace through 2033.

Beetroot contains various nutrients such as nitrates, betalains, and vitamins that can improve athletic performance, manage glucose levels, and boost heart health, besides providing other health benefits. It is also rich in several other bioactive compounds.

Rising awareness about the health benefits of beetroot will continue to act as a catalyst triggering beetroot supplement sales across the United States.

In recent years, cases of non-communicable chronic diseases such as cardiovascular diseases (CVD) have been on the rise. It is estimated that each year non-communicable disease-related deaths account for around 70% of all deaths globally.

Rising incidence of noncommunicable diseases in turn has changed dietary patterns of people, resulting in rising interest in vegetable-derived ingredients and food supplements.

Products such as beetroot juice or beetroot supplements are gaining wider popularity due to their potential therapeutic benefits. This will continue to create lucrative revenue-generation opportunities for manufacturers of beetroot supplements.

Escalating trend of consuming functional foods or superfoods as well as natural supplements is expected to further elevate beetroot supplement demand in the target market.

Companies are investing in product innovation and research to develop novel formulas and combinations to acquire market share and stand out in a competitive marketplace.

For instance, when the nutraceutical industry was overwhelmed with companies offering nutrition and supplements with questionable claims of quick effects, Power Gummies carved a niche by presenting key micronutrients in chewable gummy form and validated by clinical research.

It is now expanding into other categories such as calcium, multivitamins, detox, and sleep, catering to a broader demographic and occupying several consumer moments in the day.

Power gummies are largely available on companies’ websites as well as all other key e-commerce platforms such as Amazon.

Its primary marketing focus has been on Instagram, with clever use of influencers for word-of-mouth marketing. Collaborations with athletes, fitness celebrities, and health specialists are additional frequent techniques used by businesses to promote and create consumer trust in beetroot supplements.

The United States beetroot supplement industry is also witnessing trends such as rising demand for natural and organic products.

Similarly, the clean label trend is becoming more popular among consumers, with 75% willing to pay extra for natural ingredients.

Digital platforms related to health have seen increased adoption, creating opportunities for beetroot supplement companies in the country.

Demand for specialized care services, as well as products that cater to different lifestyles and dietary requirements, is rising. This includes keto and diabetic-friendly snacks, fortified foods, and immunity-boosting products. Driven by this, sales of beetroot supplements are likely to witness a positive growth trajectory.

How Has the Market Progressed So Far in 2023?

2018 to 2022 United States Beetroot Supplement Sales Outlook Compared to Demand Forecast from 2023 to 2033

According to Future Market Insights (FMI), sales of beetroot supplements increased at a CAGR of 7.1% from 2018 to 2022. Looking forward, the United States market for beetroot supplements is expected to progress at a CAGR of 8.3%.

Rising demand for plant-based supplements and growing awareness about the health benefits of beetroot supplements are key factors driving the United States market.

Over the past two decades, due to economic liberalization, consumers are moving away from unbranded and basic food options and opting for branded and specialized offerings. This reflects their desire for global cuisines, premiumization, fortification, and responsible consumption.

To cater to this demand, companies are launching better for you products that are vitamin fortified to support proactive health management. Such health-infused products not only differentiate players from their competitors but also help to boost profit margins. Driven by this, demand for beetroot supplements is expected to rise at a robust pace.

Various beetroot-based supplements are being launched by companies to meet changing end user demand. For instance, Organic Bio-Beet Kvass is a delightful handcrafted probiotic health and vitality tonic with a tangy, deep, and complex flavor obtained through a biodynamic fermenting technique.

Companies have realized that healthy products must also taste good, prompting their research & development teams to develop ingredients and organoleptic profiles that strike a balance between health benefits and taste.

For instance, companies such as Simple Life Nutrition prioritize taste development, creating beetroot supplements that strike a balance between health benefits and enjoyable flavors. This approach ensures consumer satisfaction and encourages long-term use for proactive health management.

Nandini Roy Choudhury

Principal Consultant

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Adjacent United States Beetroot Supplement Markets

Beetroot Molasses Market:

Beetroot Powder Market:

Vitamin Supplements Market:

Category-wise Insights

Which Form of Beetroot Supplements is Preferred by Consumers in the United States?

Consumers across the United States Prefer Powered Beetroot Supplements

Based on form, powdered supplements segment leads the United States market with a valuation of US$ 40.9 million in 2023. As per Future Market Insights (FMI), powdered beetroot supplement sales are expected to rise at 7.7% CAGR, totaling a market valuation of US$ 101.8 million in 2033.

Powdered supplements can be flavored to mask the naturally earthy taste of beetroot. This broadens the number of alternatives available to consumers, making supplementing more enjoyable and palatable.

Further, the powder form allows for greater formulation flexibility. This allows manufacturers to blend beets with other ingredients such as vitamins, minerals, or botanical extracts to create personalized and multifunctional supplements.

Which Packaging Type is Likely to Dominate the United States Market?

Ability to Enhance Product Visibility and Shelf-life Likely to Help Bottles Dominate Sales

According to Future Market Insights (FMI), bottles will continue to remain the most preferable packaging type in the United States beetroot supplement market. This is due to various advantages of using bottles for packaging beetroot supplements.

The target segment is expected to reach a valuation of US$ 64.1 million in 2023 and US$ 155.5 million by 2033. It will exhibit a CAGR of around 9.2% during the next ten years.

Bottles make the product visible, allowing the consumer to view the color, texture, and branding of the supplement. This contributes to the creation of visual appeal and develops consumer trust.

Besides visibility, bottle packaging contributes to the longer shelf life of beetroot supplements by creating a secure and sealed environment that protects the product from external elements that cause deterioration.

What Distribution Channel is Leading the United States Beetroot Supplement Industry?

Store-based Retailing Leading Demand in the United States Industry

Based on distribution channel, with a valuation of US$ 89.1 million in 2023, store-based retailing segment dominates the United States market. This is because end users prefer store-based retailing platforms such as grocery stores and convenience stores for buying beetroot supplements.

As per the latest analysis, store-based retailing segment is expected to progress at 7.6% CAGR, reaching a valuation of US$ 184.9 million by 2033.

Various international and local players are targeting supermarkets as well as hypermarkets to sell their oral nutritional supplements such as beetroot gummies. These channels provide enhanced visibility to oral nutritional supplement products and also offer various promotional and seasonal discounts to help attract buyers and increase sales.

Pharmacy/drugstores play a significant role in the distribution of oral nutritional supplements. Drugstores are considered one of the prime influencers of consumer buying behavior and decisions related to oral nutritional supplements.

Competitive Landscape

The United States beetroot supplement market is characterized by intense competition and constant change. Key beetroot supplement manufacturers are prioritizing the development of innovative products and implementing cutting-edge strategies to stay ahead of the competition while simultaneously improving their distribution networks.

Leading industry participants are also committing significant resources to research and development efforts aimed at producing high-quality products that appeal to a broader range of customers.

Recent developments:

• In March 2021, HumanN SuperBeets introduced SuperBeets® Memory & Focus Chews to enhance overall brain health and cognitive function by promoting brain blood flow, aiding mental alertness, and reducing oxidative stress.
• In 2019, Premier Protein's parent company, BellRing Brands, completed the acquisition of Dymatize protein bar and supplement brand, which added a range of new products to its portfolio and expanded its reach in the protein bar market.
• In 2022, new Beet Supplements that promote liver function, heart health, and anti-aging were introduced by Garden of Life.

Scope of the Report

United States Beetroot Supplement Market Segmentation

By Form:

• Liquid
• Powder
• Capsule
• Tablet
• Gummies

By Claim:

• Vegan
• Regular

By Packaging:

• Bottle
• Can
• Jar
• Sachet

By Distribution Channel:

• Store-Based Retailing
  • Dollar Stores
  • Grocery Stores
  • Mass Merchandiser
  • Club Stores
  • Convenience Store
  • Forecourt Retailers
  • Drug Store and Pharmacies
  • Others
• Online Retailing
  • Company Website
  • Gross Merchandiser