The United States and Europe macarons market size was valued at US$ 1.43 billion in 2022. The market is projected to grow from US$ 1.54 billion in 2023 to US$ 3.17 billion by 2033, exhibiting a CAGR of 7.5% during the forecast period.
Increasing customer demand for premium macaron products such as chocolate macarons, caramel macarons, and others is expected to drive the macaron market growth in the United States and Europe.
For example, in France, the macaron industry has seen a surge in luxury macarons. This includes exclusive macaron flavors like rose petals, honey, lavender, champagne, and foie gras. This may allow companies to broaden their product portfolios and update packaging styles and technologies.
Growing food consumption in the upcoming years may increase the food industry's market share. Companies with decades of experience and product knowledge specialize in creating high-quality products to satisfy consumer demands for healthy products. This is without compromising product taste and flavor.
French macarons have seen a 13-fold increase in market penetration in the last decade. Moreover, they offer 70 - 100 calories per serving, making them an ideal dessert choice for today's health-conscious consumers.
Moreover, couples now prefer using macarons as part of their wedding cakes or macaron due to surging wedding trends. Additionally, consumers are willing to experiment with new flavors and varieties of macarons in light of their changing tastes and preferences.
In response to the health trends, companies have innovated macarons using healthy ingredients. It has become increasingly common to avoid certain ingredients, such as gluten, dairy, and animal products, and address food allergies globally.
| Attributes | Details |
|---|---|
| United States and Europe Macarons Market Value (2023) | US$ 1.54 billion |
| United States and Europe Macarons Market Expected Value (2033) | US$ 3.17 billion |
| United States and Europe Macarons Market Projected CAGR (2023 to 2033) | 7.5% |
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Sales in the United States and Europe macarons market are forecast to increase at a 6.6% CAGR, in comparison to the 7.5% CAGR registered between 2018 to 2022.
Macarons are a French pastry that has gained popularity in recent years in the United States and Europe. The market for macarons has grown steadily over the past decade due to French cuisine's increasing popularity and the rise of foodie culture.
In the United States, the macaron market has seen significant growth in recent years, with more and more bakeries and patisseries offering macarons in a wide range of flavors and colors. The market is highly competitive, with many small and sizable players vying for market share.
In Europe, macarons have long been a popular pastry, particularly in France. However, in recent years, the market has expanded beyond France to include other countries such as the United Kingdom, Germany, and Italy. The market is also highly competitive, with many artisanal and commercial bakers offering their original takes on the classic French pastry.
Overall, the macaron market in the United States and Europe is expected to continue to grow in the coming years. This is driven by increasing consumer demand for high-quality, artisanal baked goods.
| Historical CAGR | 6.60% |
|---|---|
| Historical Market Value (2022) | US$ 1.43 billion |
| Forecast CAGR | 7.50% |
Since macarons are available in a variety of flavors and fillings, they are rapidly becoming popular. A growing awareness of macarons, the availability of macarons in convenience stores and online channels, and specialty bakeries all contribute to its growth.
Macaron's popularity has led to macaron-only bakeries, offering flavors such as pistachio, salted caramel, and matcha. There has been an increase in the artisan bakery industry over the last few years driving the demand for macaron products. Artisan bakeries provide different flavors, textures, and colors to appeal to their customers.
In recent years, the tourism and hospitality industries have experienced significant growth that has resulted in the internationalization of various cuisines. In the retail sector, assorted macarons have gained popularity among younger customers thanks to the gourmet cooking trend.
Macarons have become increasingly popular among consumers, especially the millennial generation, as they experiment with new flavors. Different ethnic groups from around the world have migrated and settled in countries such as the United States and the United Kingdom, causing a significant increase in macaron demand in various regions.
This offers consumers an opportunity to experience cultural diversity as well as sweet, spicy, tangy, sensory, and bold flavors. A variety of macaron flavors are available in supermarkets and stores throughout the United Kingdom and Canada.
Consumers' interest in organic macarons and macarons made with specialty ingredients is widely based on transparency and minimal use of synthetic additives. Further, a clean-label trend in this market attracts health-conscious consumers who are willing to pay more for food that is safe and certified.
In the United States and Europe, consumers are increasingly avoiding certain ingredients such as gluten, dairy, and animal products because of food allergies. Plant-based flour makes vegan macarons gluten-free. Consumers are becoming more health-conscious as a result. To meet these health trends, companies are constantly innovating to produce products that keep up with the ongoing health trends.
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Price Fluctuations in Raw Materials Hinder Macaron Demand
As a result of price volatility, particularly the increase in raw material prices, including almond flour, sugar, eggs, and others, this market has been restricted. Even though key exporters of almonds and sugar, such as the United States, Spain, Brazil, India, and others, have benefited from the steep price hike resulting from unfavorable weather conditions and production, the price increase directly impacted the final price of the product.
For instance, a recent rise in the price of almond flour has caused many macaron bakeries to increase their prices to remain profitable.
A significant share of the European macarons market goes to the fruit-flavored market segment, followed by chocolate, vanilla, pistachio, lemon, caramel, and basic. As consumers become more interested in fruit-flavored macarons, manufacturers can incorporate natural flavoring agents such as pineapple, mandarin, green apple, blackcurrant, and other flavors.
In addition, increasing consumer awareness about synthetic flavors' harmful effects may contribute to this market's growth.
A Growing Variety of Specialized Products to Drive Growth in Supermarkets and Hypermarkets
As a distribution channel, independent stores, and outlets may account for a significant chunk of the market since they constantly innovate products and manufacture them in keeping with market trends.
For instance, the macarons at Belgian chocolatier Pierre Marcolini's Temple of Sweets have an iridescent color and complex flavors including coffee, pistachio, lemon tea, and dark chocolate. Marcolini drew his inspiration from the growing trend in gastronomy.
Supermarkets and hypermarkets are expected to grow significantly in the forecast period as bakeries expand into stores. To generate impulse purchases, they display their goods in glass and package them creatively.
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The macaron market in the United States is a niche market that caters to consumers seeking high-quality baked goods. While bakeries and retailers compete, macarons are becoming more popular as more people learn about them.
Many specialty bakeries and patisseries sell macarons throughout the United States, as well as at many upscale grocery stores and online retailers. A macaron's price can vary widely depending on several factors, including the quality of the ingredients used, the size of the macaron, and the location of the store.
Europe is predicted to hold the leading share of the global macaron market. The high demand for convenience foods in the region promotes baked goods sales. For instance, in countries such as Russia and France, there is a growing demand for macarons due to their indulgent, light, and airy texture, and vibrant colors. As a result, this region is seeing an increase in innovations and new product developments in indulgent categories.
Manufacturers can expand their businesses in the macaron market by focusing on quality, innovation, distribution, brand awareness, research, and global expansion.
Some key players in the United States and Europe macarons market are:
Recent Development
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ million for Value and MT for Volume |
| Key Regions Covered | United States, Europe |
| Key Segments Covered | Flavor, Distribution Channel, Region |
| Key Companies Profiled | Chantal Guillon (United States); Dana's Bakery (United States); Dalloyau (France); Pierre Hermé Paris (France); Jean-Paul Hevin (France); Tipiak Group (France); La Maison du Chocolat (France); Olivia Macaron (United States); RICHART (United States); Ladurée Paris (France) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The United States and Europe macarons market is projected to reach a valuation of US$ 3.17 billion by 2033.
The United States and Europe macarons market is projected to register a CAGR of 7.5%.
The United States and Europe’s macarons market is expected to surpass a valuation of US$ 1.54 billion in 2023.
Europe is the leading region in the market.
1. Executive Summary | United States and Europe Macarons Market 1.1. United States and Europe Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyers 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavour 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Flavour, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Flavour, 2023 to 2033 5.3.1. Chocolate 5.3.2. Caramel 5.3.3. Vanilla 5.3.4. Lemon 5.3.5. Pistachio 5.3.6. Others 5.4. Y-o-Y Growth Trend Analysis By Flavour, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Flavour, 2023 to 2033 6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Distribution Channel, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Distribution Channel, 2023 to 2033 6.3.1. Specialty Stores 6.3.2. Online Retail 6.3.3. Supermarket/Hypermarket 6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033 7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2018 to 2022 7.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033 7.3.1. United States 7.3.2. Europe 7.4. Market Attractiveness Analysis By Region 8. United States Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 8.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 8.2.1. By Country 8.2.1.1. United States 8.2.2. By Flavour 8.2.3. By Distribution Channel 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Flavour 8.3.3. By Distribution Channel 8.4. Key Takeaways 9. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. France 9.2.1.2. Italy 9.2.1.3. Spain 9.2.1.4. Germany 9.2.1.5. United Kingdom 9.2.1.6. Rest of Europe 9.2.2. By Flavour 9.2.3. By Distribution Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Flavour 9.3.3. By Distribution Channel 9.4. Key Takeaways 10. Key Countries Market Analysis 10.1. United States 10.1.1. Pricing Analysis 10.1.2. Market Share Analysis, 2022 10.1.2.1. By Flavour 10.1.2.2. By Distribution Channel 10.2. France 10.2.1. Pricing Analysis 10.2.2. Market Share Analysis, 2022 10.2.2.1. By Flavour 10.2.2.2. By Distribution Channel 10.3. Italy 10.3.1. Pricing Analysis 10.3.2. Market Share Analysis, 2022 10.3.2.1. By Flavour 10.3.2.2. By Distribution Channel 10.4. Spain 10.4.1. Pricing Analysis 10.4.2. Market Share Analysis, 2022 10.4.2.1. By Flavour 10.4.2.2. By Distribution Channel 10.5. Germany 10.5.1. Pricing Analysis 10.5.2. Market Share Analysis, 2022 10.5.2.1. By Flavour 10.5.2.2. By Distribution Channel 10.6. United Kingdom 10.6.1. Pricing Analysis 10.6.2. Market Share Analysis, 2022 10.6.2.1. By Flavour 10.6.2.2. By Distribution Channel 11. Market Structure Analysis 11.1. Competition Dashboard 11.2. Competition Benchmarking 11.3. Market Share Analysis of Top Players 11.3.1. By Regional 11.3.2. By Flavour 11.3.3. By Distribution Channel 12. Competition Analysis 12.1. Competition Deep Dive 12.1.1. Ladurée Paris 12.1.1.1. Overview 12.1.1.2. Product Portfolio 12.1.1.3. Profitability by Market Segments 12.1.1.4. Sales Footprint 12.1.1.5. Strategy Overview 12.1.1.5.1. Marketing Strategy 12.1.1.5.2. Product Strategy 12.1.1.5.3. Channel Strategy 12.1.2. Chantal Guillon 12.1.2.1. Overview 12.1.2.2. Product Portfolio 12.1.2.3. Profitability by Market Segments 12.1.2.4. Sales Footprint 12.1.2.5. Strategy Overview 12.1.2.5.1. Marketing Strategy 12.1.2.5.2. Product Strategy 12.1.2.5.3. Channel Strategy 12.1.3. Dana's Bakery 12.1.3.1. Overview 12.1.3.2. Product Portfolio 12.1.3.3. Profitability by Market Segments 12.1.3.4. Sales Footprint 12.1.3.5. Strategy Overview 12.1.3.5.1. Marketing Strategy 12.1.3.5.2. Product Strategy 12.1.3.5.3. Channel Strategy 12.1.4. Dalloyau 12.1.4.1. Overview 12.1.4.2. Product Portfolio 12.1.4.3. Profitability by Market Segments 12.1.4.4. Sales Footprint 12.1.4.5. Strategy Overview 12.1.4.5.1. Marketing Strategy 12.1.4.5.2. Product Strategy 12.1.4.5.3. Channel Strategy 12.1.5. Pierre Hermé Paris 12.1.5.1. Overview 12.1.5.2. Product Portfolio 12.1.5.3. Profitability by Market Segments 12.1.5.4. Sales Footprint 12.1.5.5. Strategy Overview 12.1.5.5.1. Marketing Strategy 12.1.5.5.2. Product Strategy 12.1.5.5.3. Channel Strategy 12.1.6. Jean-Paul Hevin 12.1.6.1. Overview 12.1.6.2. Product Portfolio 12.1.6.3. Profitability by Market Segments 12.1.6.4. Sales Footprint 12.1.6.5. Strategy Overview 12.1.6.5.1. Marketing Strategy 12.1.6.5.2. Product Strategy 12.1.6.5.3. Channel Strategy 12.1.7. Tipiak Group 12.1.7.1. Overview 12.1.7.2. Product Portfolio 12.1.7.3. Profitability by Market Segments 12.1.7.4. Sales Footprint 12.1.7.5. Strategy Overview 12.1.7.5.1. Marketing Strategy 12.1.7.5.2. Product Strategy 12.1.7.5.3. Channel Strategy 12.1.8. La Maison du Chocolate 12.1.8.1. Overview 12.1.8.2. Product Portfolio 12.1.8.3. Profitability by Market Segments 12.1.8.4. Sales Footprint 12.1.8.5. Strategy Overview 12.1.8.5.1. Marketing Strategy 12.1.8.5.2. Product Strategy 12.1.8.5.3. Channel Strategy 12.1.9. Olivia Macaron 12.1.9.1. Overview 12.1.9.2. Product Portfolio 12.1.9.3. Profitability by Market Segments 12.1.9.4. Sales Footprint 12.1.9.5. Strategy Overview 12.1.9.5.1. Marketing Strategy 12.1.9.5.2. Product Strategy 12.1.9.5.3. Channel Strategy 12.1.10. RICHART 12.1.10.1. Overview 12.1.10.2. Product Portfolio 12.1.10.3. Profitability by Market Segments 12.1.10.4. Sales Footprint 12.1.10.5. Strategy Overview 12.1.10.5.1. Marketing Strategy 12.1.10.5.2. Product Strategy 12.1.10.5.3. Channel Strategy 13. Assumptions & Acronyms Used 14. Research Methodology
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United States and Europe Macarons Market
