United States and Europe Macarons Market

United States and Europe Macarons Market Outlook (2023 to 2033)

The United States and Europe macarons market size was valued at US$ 1.43 billion in 2022. The market is projected to grow from US$ 1.54 billion in 2023 to US$ 3.17 billion by 2033, exhibiting a CAGR of 7.5% during the forecast period.

Increasing customer demand for premium macaron products such as chocolate macarons, caramel macarons, and others is expected to drive the macaron market growth in the United States and Europe.

For example, in France, the macaron industry has seen a surge in luxury macarons. This includes exclusive macaron flavors like rose petals, honey, lavender, champagne, and foie gras. This may allow companies to broaden their product portfolios and update packaging styles and technologies.

Growing food consumption in the upcoming years may increase the food industry's market share. Companies with decades of experience and product knowledge specialize in creating high-quality products to satisfy consumer demands for healthy products. This is without compromising product taste and flavor.

French macarons have seen a 13-fold increase in market penetration in the last decade. Moreover, they offer 70 - 100 calories per serving, making them an ideal dessert choice for today's health-conscious consumers.

Moreover, couples now prefer using macarons as part of their wedding cakes or macaron due to surging wedding trends. Additionally, consumers are willing to experiment with new flavors and varieties of macarons in light of their changing tastes and preferences.

In response to the health trends, companies have innovated macarons using healthy ingredients. It has become increasingly common to avoid certain ingredients, such as gluten, dairy, and animal products, and address food allergies globally.

United States and Europe Macarons Market Historical Analysis (2018 to 2022) Vs. Forecast Outlook (2023 to 2033)

Sales in the United States and Europe macarons market are forecast to increase at a 6.6% CAGR, in comparison to the 7.5% CAGR registered between 2018 to 2022.

Macarons are a French pastry that has gained popularity in recent years in the United States and Europe. The market for macarons has grown steadily over the past decade due to French cuisine's increasing popularity and the rise of foodie culture.

In the United States, the macaron market has seen significant growth in recent years, with more and more bakeries and patisseries offering macarons in a wide range of flavors and colors. The market is highly competitive, with many small and sizable players vying for market share.

In Europe, macarons have long been a popular pastry, particularly in France. However, in recent years, the market has expanded beyond France to include other countries such as the United Kingdom, Germany, and Italy. The market is also highly competitive, with many artisanal and commercial bakers offering their original takes on the classic French pastry.

Overall, the macaron market in the United States and Europe is expected to continue to grow in the coming years. This is driven by increasing consumer demand for high-quality, artisanal baked goods.

• Short Term (2023 to 2026): The short-term goal could be to focus on innovation and introducing new flavors and packaging options. This could also help to attract new customers and differentiate from competitors in the market.
• Medium Term (2026 to 2029): A medium-term goal for the macarons market in these regions includes expanding and diversifying their product offerings to meet the changing preferences and tastes of consumers.
• Long Term (2029 to 2033): A long-term goal for the market could be to develop innovative branding strategies, and expand into new distribution channels like online retail and international markets to develop innovative flavors.

Comprehensive Analysis of the Drivers Affecting the United States and Europe Macarons Market

• The Popularity of Ethnic Macaron Products is Expected to Boost the Market Growth

Since macarons are available in a variety of flavors and fillings, they are rapidly becoming popular. A growing awareness of macarons, the availability of macarons in convenience stores and online channels, and specialty bakeries all contribute to its growth.

Macaron's popularity has led to macaron-only bakeries, offering flavors such as pistachio, salted caramel, and matcha. There has been an increase in the artisan bakery industry over the last few years driving the demand for macaron products. Artisan bakeries provide different flavors, textures, and colors to appeal to their customers.

In recent years, the tourism and hospitality industries have experienced significant growth that has resulted in the internationalization of various cuisines. In the retail sector, assorted macarons have gained popularity among younger customers thanks to the gourmet cooking trend.

Macarons have become increasingly popular among consumers, especially the millennial generation, as they experiment with new flavors. Different ethnic groups from around the world have migrated and settled in countries such as the United States and the United Kingdom, causing a significant increase in macaron demand in various regions.

This offers consumers an opportunity to experience cultural diversity as well as sweet, spicy, tangy, sensory, and bold flavors. A variety of macaron flavors are available in supermarkets and stores throughout the United Kingdom and Canada.

• Clean-label Brands are Growing in Popularity Among Consumers

Consumers' interest in organic macarons and macarons made with specialty ingredients is widely based on transparency and minimal use of synthetic additives. Further, a clean-label trend in this market attracts health-conscious consumers who are willing to pay more for food that is safe and certified.

In the United States and Europe, consumers are increasingly avoiding certain ingredients such as gluten, dairy, and animal products because of food allergies. Plant-based flour makes vegan macarons gluten-free. Consumers are becoming more health-conscious as a result. To meet these health trends, companies are constantly innovating to produce products that keep up with the ongoing health trends.

Nandini Roy Choudhury

Principal Consultant

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United States and Europe Macarons are Under Pressure from Several Factors

Price Fluctuations in Raw Materials Hinder Macaron Demand

As a result of price volatility, particularly the increase in raw material prices, including almond flour, sugar, eggs, and others, this market has been restricted. Even though key exporters of almonds and sugar, such as the United States, Spain, Brazil, India, and others, have benefited from the steep price hike resulting from unfavorable weather conditions and production, the price increase directly impacted the final price of the product.

For instance, a recent rise in the price of almond flour has caused many macaron bakeries to increase their prices to remain profitable.

Category-wise Insights

By Flavor Analysis: Fruit-flavoured Macarons are Expected to Dominate as Consumers Seek New Experiences with Confectionery

A significant share of the European macarons market goes to the fruit-flavored market segment, followed by chocolate, vanilla, pistachio, lemon, caramel, and basic. As consumers become more interested in fruit-flavored macarons, manufacturers can incorporate natural flavoring agents such as pineapple, mandarin, green apple, blackcurrant, and other flavors.

In addition, increasing consumer awareness about synthetic flavors' harmful effects may contribute to this market's growth.

By Distribution Channel Analysis:

A Growing Variety of Specialized Products to Drive Growth in Supermarkets and Hypermarkets

As a distribution channel, independent stores, and outlets may account for a significant chunk of the market since they constantly innovate products and manufacture them in keeping with market trends.

For instance, the macarons at Belgian chocolatier Pierre Marcolini's Temple of Sweets have an iridescent color and complex flavors including coffee, pistachio, lemon tea, and dark chocolate. Marcolini drew his inspiration from the growing trend in gastronomy.

Supermarkets and hypermarkets are expected to grow significantly in the forecast period as bakeries expand into stores. To generate impulse purchases, they display their goods in glass and package them creatively.

Region-wise Insights

Countries Leading in the United States and Europe Macarons Market: An In-depth Analysis of Country-wise

United States Macrons Market

The macaron market in the United States is a niche market that caters to consumers seeking high-quality baked goods. While bakeries and retailers compete, macarons are becoming more popular as more people learn about them.

Many specialty bakeries and patisseries sell macarons throughout the United States, as well as at many upscale grocery stores and online retailers. A macaron's price can vary widely depending on several factors, including the quality of the ingredients used, the size of the macaron, and the location of the store.

Europe Macrons Market

Europe is predicted to hold the leading share of the global macaron market. The high demand for convenience foods in the region promotes baked goods sales. For instance, in countries such as Russia and France, there is a growing demand for macarons due to their indulgent, light, and airy texture, and vibrant colors. As a result, this region is seeing an increase in innovations and new product developments in indulgent categories.

How can Manufacturers Expand in the United States and Europe Macarons Markets?

Manufacturers can expand their businesses in the macaron market by focusing on quality, innovation, distribution, brand awareness, research, and global expansion.

• Manufacturers can differentiate their products from their competitors by creating unique flavors or innovative packaging. With macarons becoming increasingly popular, there is huge competition in the market.
• The quality of macarons should be prioritized by manufacturers, and they should ensure that their macarons are consistent in texture and flavor. Macarons are delicate pastries that require precision and skill to make.
• Increasing market share requires expanding distribution channels. Manufacturers may partner with specialty retailers, online marketplaces, or grocery stores to increase market share.
• The presence of manufacturers on social media, partnerships with influencers, and advertising campaigns can increase brand awareness, lead to new customer acquisition, and attract existing customers.
• To succeed in the macaron market, manufacturers must research consumer preferences. By conducting market research, manufacturers can gain insight into consumer behavior, preferences, and purchasing habits. By using this information, manufacturers can create products that better meet their target market's needs.

Competitive Landscape: Top Manufacturers of the United States and Europe Macarons and Their Recent Developments

Some key players in the United States and Europe macarons market are:

• Chantal Guillon (United States)
• Dana's Bakery (United States)
• Dalloyau (France)
• Pierre Hermé Paris (France)
• Jean-Paul Hevin (France)
• Tipiak Group (France)
• La Maison du Chocolat (France)
• Olivia Macaron (United States)
• RICHART (United States)
• Ladurée Paris (France)

Recent Development

• A limited-edition macaron gift box was launched by The Met Store and Laduree in May 2022. Three artisanal Laduree macaron flavors are included in this gift box: Ispahan (Rose, Raspberry, and Lychee), Orange Blossom, and Pistachio, which celebrates the beloved cuisine of the Islamic world. Laduree's collaboration with the Met Store helps the company engage the audience with art and culture in different ways and provides manufacturers with the opportunity to expand their market presence.
• The Dalloyau Christmas creation macarons come in a variety of flavors, such as Brazilian chocolate and citrus fruit flavors, in December 2022.
• An animal-free macaron is available at Chantal Guillon in March 2022 made with EVERY EggWhite, an animal-free egg white made through precision fermentation. EVERY Co., a biotechnology company, partnered with Chantal Guillon to offer the animal-free macaron.
• According to the French brand Laduree, they went vegan in September 2019 under the leadership of renowned vegan chef Matthew Kenny.
• Besides offering superfood macarons in 2020, Laudree provides eco-friendly boxes that can be filled with hemp, green tea, matcha, chocolate pomegranate, and marina flavors.

Scope of Report

Market Segmentation by Category

By Flavor:

• Fruit-flavored
• Chocolate
• Caramel
• Lemon
• Vanilla
• Pistachio
• Basic
• Others

By Distribution Channel:

• Supermarket/Hypermarket
• Specialty Stores
• Online Retail
• Others

By Region:

• United States
• Europe