United States and Canada Protective Packaging Market Outlook (2023 to 2033)

The United States and Canada protective packaging market size is set to reach a valuation of US$ 8.3 billion in 2023. It is projected to further expand at a CAGR of 5.1% from 2023 to 2033.

The market is estimated to top a valuation of US$ 13.6 billion by the end of 2033. Top 5 companies held around 15% to 20% of the regional market share in 2022.

With growth of e-commerce in the United States and Canada, there has been a significant increase in terms of demand for protective packaging products. Online purchases require more packaging materials, as compared to traditional retail purchases.

These products need to be shipped to the customer's location without any damage. Protective packaging products such as bubble wrap, foam packaging, and air pillows are commonly used to protect products during transportation. The United States protective packaging market is predicted to generate 74.7% of share across the whole of North America in the forecast period.

As consumers become more environmentally conscious, there is a growing demand for sustainable packaging options. Protective packaging that is made from recyclable or biodegradable materials is becoming increasingly popular.

Rising trade activities is likely to lead to strict regulations around the transportation of goods. Canada and the United States have implemented regulations that require products to be packaged securely to prevent damage or contamination during transportation. These regulations have further fueled protective packaging sales.

The packaging industry has undergone changes due to the efforts of various companies to enhance and simplify their packaging methods. However, traditional approaches to packaging are still considered practical and continue to be commonly used.

Recent advancements in materials and technology have resulted in a high adoption rate of barrier packaging. The use of robotic packaging solutions is also on the rise as they help in faster production of large quantities of packaging material. They can minimize waste and reduce the need for human labor.

The necessity for safeguarding the packaging of items is growing as a result of increased consumer electronics demand and expanding smartphone penetration. Vendors want to deliver their goods to customers undamaged.

When choosing the appropriate protective packaging, factors such as the product being packaged and environmental conditions it might be subjected to must be taken into account. Characteristics of the product such as its material and specifications, are also important factors to consider during the decision-making process.

The United States and Canada protective packaging market contributes to around 3.1% of the total North America packaging market. North America market was worth US$ 248.9 billion in 2022.

The United States and Canada industry is estimated to expand 1.7 times the current market value during the forecast period. It is likely to create an incremental growth opportunity of US$ 5.8 billion from 2023 to 2033.

Attributes Key Insights
United States and Canada Protective Packaging Market Estimated Size (2023E) US$ 8.3 billion
Projected Market Valuation (2033F) US$ 13.6 billion
Value-based CAGR (2023 to 2033) 5.1%
Collective Value Share: Top 5 Companies (2022A) 15% to 20%

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How Will Sales of Protective Packaging between 2017 and 2022 Outpace Demand from 2023 to 2033 in the United States and Canada?

The United States and Canada's protective packaging market exhibited a CAGR of 3.6% during the historical period from 2017 to 2022. The market reached a valuation of US$ 7.8 billion in 2022, as compared to US$ 6.6 billion in 2017. 

Production and demand for protective packaging have been spurred by manufacturing operations. The market is also expected to be boosted by their output from a variety of sectors in the United States and Canada.

Key companies in the countries are striving to ensure the safe and secure packing & transportation of goods. They are increasingly looking for protective packaging options comprised of foam, plastic, & paper to expand their wide array of products and lengthy supply chains.

Manufacturers and suppliers from a variety of industries are set to place a strong emphasis on lowering the cost of logistics and shipping goods over extended supply chains. By offering secure product packaging, protective packaging solutions are playing key roles in shipping & logistics. One of the key elements expected to boost protective packaging sales is growing emphasis on efficient shipment of goods at low shipping costs.

Growing awareness about sustainable packaging is also contributing to growth in the United States and Canada protective packaging industry. Modern consumers are becoming highly conscious about the environmental impact of packaging materials.

They are hence looking for alternatives that are eco-friendly. It has further led to the development of new protective packaging materials that are biodegradable and recyclable.

Top United States and Canada Protective Packaging Market Trends Listed by Future Market Insights (FMI)

  • Transportation and logistics industry in the United States is constantly growing due to increasing domestic trade and easy accessibility of e-commerce platforms.
  • With the growth of e-commerce, there has been a significant increase in the volume of goods being transported across the country, which is likely to push protective packaging demand.
  • Protective packaging goods play a crucial part in ensuring that products reach their destination securely and in excellent shape, which is crucial amidst increasingly stringent regulations in packaging standards.
  • Protective packaging products such as bubble wrap, foam packaging, and air pillows are being widely utilized to protect fragile products during transportation.
  • Innovations in the market allow the packaging to absorb shocks, vibrations, and impacts that can occur during transportation.   
  • The transportation and logistics industry requires specialized packaging solutions for different types of products such as hazardous materials or fragile items, increasing demand in the market.
  • The development of specialized protective packaging products that are designed to meet specific requirements of the transportation and logistics industry is likely to aid sales.
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Country-wise Insights

Country United States
Market Share (2023) 77.7%
Market Share (2033 74.7%
BPS Analysis -300
Country Canada
Market Share (2023) 22.3%
Market Share (2033) 25.3%
BPS Analysis 300

Why is the United States Creating New Growth Opportunities for Protective Packaging Vendors?  

E-commerce Firms in the United States to Adopt Protective Packaging Materials to Reduce Product Returns

According to the United States Department of Commerce, total e-commerce sales of the United States were estimated to be US$ 1,034.1 billion, with a growth rate of 7.7% in 2021. E-commerce sales require a reliable and robust packaging solution to ensure that products are delivered to customers safely and undamaged.

Increasing online shopping has led to a significant rise in the demand for protective packaging products. A few commonly used protective packaging solutions include cushioning materials, bubble wraps, padded envelopes, and boxes.

Owing to the nature of e-commerce, goods frequently have to travel over great distances, occasionally over international boundaries, and can require several handlings. To ensure that the items are delivered to clients in perfect condition, protective packaging is essential.

Protective packing also aids in lowering the frequency of product returns, which might be expensive for companies. The United States protective packaging market crossed a valuation of US$ 6.1 billion in 2022.

Would Canada Exhibit Exponential Demand for Protective Packaging Solutions?

Rising Merchandise Exports in Canada to Spur Demand for Protective Packaging Foam

According to the Government of Canada, the country’s manufacturing sector accounts for around US$ 174 billion of total GDP. Manufacturing represents more than 10% of Canada's total GDP. Manufacturers in the country export more than US$ 354 billion each year, representing 68% of all of Canada's merchandise exports.

As the manufacturing sector expands, demand for safe & reliable transportation of raw materials, semi-finished, and finished products also increases. It is set to create a need for packaging that can protect these products from damage during transportation.

Manufacturing businesses also need to protect their products during storage and handling. It has further created a surging demand for protective packaging products such as stretch wrap, bubble wrap, foam packaging, and pallets. Innovative packaging solutions can help prevent products from scratches, dents, and breakage during handling & storage.

Category-wise Insights

Which is the Highly Preferred Material for Making Protective Packaging in the United States and Canada?

The ability of Plastic Protective Packaging Material to Reduce Packaging Costs to Drive Demand

Plastic is likely to remain the most preferred material for manufacturing a wide range of protective packaging solutions. It is estimated to account for about 49% of revenue generated by the market for protective packaging in 2033.

Plastic is generally less expensive than other materials used for making protective packaging such as metal or glass. This factor makes it an attractive option for companies looking to reduce their packaging costs. 

It can also be molded into a variety of shapes and sizes, making it suitable for a wide range of products. Plastic is durable and resistant to damage, making it an excellent material for protective packaging. It can withstand high levels of impact, protecting products from damage during shipping and handling.

Which is the Most Popular Type of Protective Packaging Solution in the United States and Canada?

Protective Packaging Manufacturers to Exhibit High Demand for Boxes Made of Corrugated Cardboard

Boxes are one of the widely utilized protective packaging product types in the United States and Canada. The category is expected to hold around 19.6% of the market share and reach US$ 1.6 billion in 2023. 

Boxes are made from materials such as corrugated cardboard. They are recyclable and biodegradable, making them an eco-friendly packaging option. Several manufacturers are nowadays using sustainable materials in their packaging to minimize the environmental impact.

Boxes can be easily customized to meet specific product requirements and can be printed with custom designs or branding. They can help to differentiate products on store shelves and increase brand recognition. They come in various sizes, shapes, and materials. It would help to make them versatile and suitable for packaging a wide range of products, right from small electronics to large appliances.

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Competitive Landscape

The protective packaging industry is competitively fragmented in the United States and Canada. Only a handful of vendors are set to offer these goods and services. In order to gain a high market share, they are concentrating on activities related to mergers and acquisitions.

For instance,

  • In November 2022, Sonoco Products Company revealed its plans to increase the operations of its Sonopost Cornerpost manufacturing facilities in Europe. The company has also established a protective packaging production plant in Bursa, Türkiye.
  • In March 2022, the BUBBLE WRAP brand of paper bubble envelope, which is compostable in curbside bins, was launched by Sealed Air Corporation.
  • In May 2022, AquaStop, a water-resistant paper, was developed by Smurfit Kappa Group plc. It is a sustainable and innovative product. AquaStop's coating allows it to retain its recyclable qualities. It means that the product can still be recycled even though it is water-resistant.

Scope of the Report

Attribute Details
Estimated Market Size (2023) US$ 8.3 billion
Projected Market Valuation (2033) US$ 13.6 billion
Value-based CAGR (2023 to 2033) 5.1%
Historical Data 2017 to 2022
Forecast Period 2023 to 2033
Quantitative Units Value (US$ billion) and Volume (Tons)
Segments Covered Material, Product Type, Application, End Use, Country
Key Countries Covered United States, Canada
Key Companies Profiled Sealed Air Corporation; Sonoco Products Company; DS Smith Plc; Greif Inc.; Smurfit Kappa Group; 3M Company; Nefab Group; Winpak Ltd.; Pregis LLC; Storopack Hans Reichenecker GmbH; Intertape Polymer Group; Premier Packaging; Packaging Corporation of America; Polymer Packaging, Inc.; TCP Packaging Solutions; Protective Packaging Solutions; International Paper Company; Cascades Inc.; Orcon Industries; RTS Packaging, LLC.; Plastix USA LLC; Signode Industrial Group LLC
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis

United States and Canada Protective Packaging Market Outlook by Category

By Material:

  • Paper & Paperboard
    • Corrugated
    • Boxboard
    • Molded Pulp
    • Kraft Paper
    • Recycled Paper
  • Plastic
    • Polyethylene (PE)
    • Polyethylene Terephthalate (PET)
    • Polypropylene (PP)
    • Polyvinyl Chloride (PVC)
    • Bioplastic
  • Foam
  • Other (Wood, Metal)

By Product Type:

  • Boxes
  • Polybags
  • Air Pillow
  • Bubble Wrap
  • Protective Mailer
  • Foam Sheets
  • Surface Protection Film
  • Labels & Tags
  • Tapes
  • Inserts & Dividers
  • Others (Packaging Peanuts, End Caps)

By Application:

  • Wrapping
  • Void Fill
  • Cushioning
  • Insulation
  • Blocking & Bracing

By End Use:

  • Manufacturing & Warehousing
    • Food
    • Beverages
    • Pharmaceutical
    • Personal Care & Cosmetics
    • Home Care & Toiletries
    • Electrical & Electronics
    • Chemical & Fertilizer
    • Others (Agriculture, Industrial)
    • Logistics & Transportation

By Country:

  • United States
  • Canada

Frequently Asked Questions

Which Industry is the Key Consumer of Protective Packaging?

E-commerce industry is the key consumer.

Who are the Key Players in the United States and Canada Protective Packaging Market?

WestRock Company, Greif, International Paper Company, and Coveris Holdings S.A.

What is the Current Market Valuation of the Market?

The market is estimated to secure a valuation of US$ 8.3 billion in 2023.

How Big will the United States and Canada Protective Packaging Market by 2033?

The market is estimated to reach US$ 13.6 billion by 2033.

Which End-use Industry Holds Lucrative Opportunities in the Market?

The e-commerce sector holds high revenue potential in the Market.

Table of Content

1. Executive Summary | United States and Canada Protective Packaging Market

    1.1. United States & Canada Market Outlook

    1.2. Market Analysis

    1.3. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

    2.3. Heat Mapping/Product Mapping

3. Key Market Trends

    3.1. Key Trends Impacting the Market

    3.2. Sustainable Trends

    3.3. Technological Trends

    3.4. Product Innovation / Development Trends

4. Key Success Factors

    4.1. Product Adoption / Usage Analysis

    4.2. Product USPs / Features

    4.3. Strategic Promotional Strategies

5. Market Demand Analysis 2017 to 2022 and Forecast, 2023 to 2033

    5.1. Historical Market Volume (Tons) Analysis, 2017 to 2022

    5.2. Current and Future Market Volume (Tons) Projections, 2023 to 2033

    5.3. Y-o-Y Growth Trend Analysis

6. Market - Pricing Analysis

    6.1. Regional Pricing Analysis

    6.2. United States & Canada Average Pricing Analysis Benchmark

7. Market Demand (in Value or Size in US$ billion) Analysis 2017 to 2022 and Forecast, 2023 to 2033

    7.1. Historical Market Value (US$ billion) Analysis, 2017 to 2022

    7.2. Current and Future Market Value (US$ billion) Projections, 2023 to 2033

        7.2.1. Y-o-Y Growth Trend Analysis

        7.2.2. Absolute $ Opportunity Analysis

8. Market Background

    8.1. United States & Canada Packaging Market Overview

    8.2. In-house vs Contract Manufacturing Market Overview for Protective Packaging Products

    8.3. Forecast Factors - Relevance & Impact

    8.4. Value Chain

        8.4.1. Exhaustive List of Raw Material Suppliers

        8.4.2. Exhaustive List of Manufacturers/Convertors/Distributors

        8.4.3. Exhaustive List of End Users

    8.5. Cased-based Scenario – Impact Assessment

        8.5.1. Current Statistics

        8.5.2. Short-Mid-Long Term Outlook

        8.5.3. Likely Rebound

    8.6. Market Dynamics

        8.6.1. Drivers

        8.6.2. Restraints

        8.6.3. Opportunity Analysis

    8.7. Supply Demand Analysis

        8.7.1. Import /Export Analysis

        8.7.2. Trade Data

9. Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Material

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ billion) and Volume (Tons) Analysis By Material, 2017 to 2022

    9.3. Current and Future Market Size (US$ billion) and Volume (Tons) Analysis and Forecast By Material, 2023 to 2033

        9.3.1. Paper & Paperboard

            9.3.1.1. Corrugated

            9.3.1.2. Boxboard

            9.3.1.3. Molded Pulp

            9.3.1.4. Kraft Paper

            9.3.1.5. Recycled Paper

        9.3.2. Plastic

            9.3.2.1. Polyethylene (PE)

            9.3.2.2. Polyethylene Terephthalate (PET)

            9.3.2.3. Polypropylene (PP)

            9.3.2.4. Polyvinyl Chloride (PVC)

            9.3.2.5. Bioplastics

        9.3.3. Foam

        9.3.4. Others (Wood, Metal, etc.)

    9.4. Market Attractiveness Analysis By Material

10. Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Product Type

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ billion) and Volume (Tons) Analysis By Product Type, 2017 to 2022

    10.3. Current and Future Market Size (US$ billion) and Volume (Tons) Analysis and Forecast By Product Type, 2023 to 2033

        10.3.1. Boxes

        10.3.2. Polybags

        10.3.3. Air Pillow

        10.3.4. Bubble Wrap

        10.3.5. Protective Mailers

        10.3.6. Foam Sheets

        10.3.7. Surface Protection Film

        10.3.8. Labels & Tags

        10.3.9. Tapes

        10.3.10. Inserts & Dividers

        10.3.11. Other Formats (Packaging Peanuts, End Caps)

    10.4. Market Attractiveness Analysis By Product Type

11. Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Application

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (US$ billion) and Volume (Tons) Analysis By Application, 2017 to 2022

    11.3. Current and Future Market Size (US$ billion) and Volume (Tons) Analysis and Forecast By Application, 2023 to 2033

        11.3.1. Wrapping

        11.3.2. Void Fill

        11.3.3. Cushioning

        11.3.4. Insulation

        11.3.5. Blocking & Bracing

    11.4. Market Attractiveness Analysis By Application

12. Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By End Use

    12.1. Introduction / Key Findings

    12.2. Historical Market Size (US$ billion) and Volume (Tons) Analysis By End Use, 2017 to 2022

    12.3. Current and Future Market Size (US$ billion) and Volume (Tons) Analysis and Forecast By End Use, 2023 to 2033

        12.3.1. Manufacturing & Warehousing

            12.3.1.1. Food

            12.3.1.2. Beverages

            12.3.1.3. Pharmaceuticals

            12.3.1.4. Personal Care & Cosmetics

            12.3.1.5. Homecare & Toiletries

            12.3.1.6. Electrical & Electronics

            12.3.1.7. Chemical & Fertilizers

            12.3.1.8. Others (Agriculture, Industrial)

            12.3.1.9. Logistics and Transportation

    12.4. Market Attractiveness Analysis By End Use

13. Market Analysis 2017 to 2022 and Forecast 2023 to 2033, by Country

    13.1. Introduction / Key Findings

    13.2. Historical Market Size (US$ billion) and Volume (Tons) Analysis By Country, 2017 to 2022

    13.3. Current and Future Market Size (US$ billion) and Volume (Tons) Analysis and Forecast By

                    13.3.1.1.1.1. Country, 2023 to 2033

        13.3.2. United States

        13.3.3. Canada

    13.4. Market Attractiveness Analysis By Country

14. Country-wise Protective Packaging Market Analysis 2023 & 2033

    14.1. United States Protective Packaging Market Analysis

        14.1.1. By Product Type

        14.1.2. By Material

        14.1.3. By Application

        14.1.4. By End Use

    14.2. Canada Protective Packaging Market Analysis

        14.2.1. By Product Type

        14.2.2. By Material

        14.2.3. By Application

        14.2.4. By End Use

15. Market Structure Analysis

    15.1. Market Analysis by Tier of Companies

    15.2. Market Share Analysis of Top Players

    15.3. Market Presence Analysis

16. Competition Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Competition Deep Dive

        16.3.1. (Key United States & Canada Market Players)

        16.3.2. Sealed Air Corporation

            16.3.2.1. Overview

            16.3.2.2. Product Portfolio

            16.3.2.3. Profitability by Market Segments

            16.3.2.4. Sales Footprint

            16.3.2.5. Strategy Overview

        16.3.3. Sonoco Products Company

            16.3.3.1. Overview

            16.3.3.2. Product Portfolio

            16.3.3.3. Profitability by Market Segments

            16.3.3.4. Sales Footprint

            16.3.3.5. Strategy Overview

        16.3.4. Smurfit Kappa Group

            16.3.4.1. Overview

            16.3.4.2. Product Portfolio

            16.3.4.3. Profitability by Market Segments

            16.3.4.4. Sales Footprint

            16.3.4.5. Strategy Overview

        16.3.5. 3M Company

            16.3.5.1. Overview

            16.3.5.2. Product Portfolio

            16.3.5.3. Profitability by Market Segments

            16.3.5.4. Sales Footprint

            16.3.5.5. Strategy Overview

        16.3.6. International Paper Company

            16.3.6.1. Overview

            16.3.6.2. Product Portfolio

            16.3.6.3. Profitability by Market Segments

            16.3.6.4. Sales Footprint

            16.3.6.5. Strategy Overview

        16.3.7. Orcon Industries

            16.3.7.1. Overview

            16.3.7.2. Product Portfolio

            16.3.7.3. Profitability by Market Segments

            16.3.7.4. Sales Footprint

            16.3.7.5. Strategy Overview

        16.3.8. Pregis LLC

            16.3.8.1. Overview

            16.3.8.2. Product Portfolio

            16.3.8.3. Profitability by Market Segments

            16.3.8.4. Sales Footprint

            16.3.8.5. Strategy Overview

            16.3.8.6. Overview

            16.3.8.7. Product Portfolio

            16.3.8.8. Profitability by Market Segments

            16.3.8.9. Sales Footprint

            16.3.8.10. Strategy Overview

        16.3.9. Storopack Hans Reichenecker GmbH

            16.3.9.1. Overview

            16.3.9.2. Product Portfolio

            16.3.9.3. Profitability by Market Segments

            16.3.9.4. Sales Footprint

            16.3.9.5. Strategy Overview

        16.3.10. Cascades Inc.

            16.3.10.1. Overview

            16.3.10.2. Product Portfolio

            16.3.10.3. Profitability by Market Segments

            16.3.10.4. Sales Footprint

            16.3.10.5. Strategy Overview

        16.3.11. Intertape Polymer Group

            16.3.11.1. Overview

            16.3.11.2. Product Portfolio

            16.3.11.3. Profitability by Market Segments

            16.3.11.4. Sales Footprint

            16.3.11.5. Strategy Overview

        16.3.12. Premier Packaging LLC

            16.3.12.1. Overview

            16.3.12.2. Product Portfolio

            16.3.12.3. Profitability by Market Segments

            16.3.12.4. Sales Footprint

            16.3.12.5. Strategy Overview

        16.3.13. Packaging Corporation of America

            16.3.13.1. Overview

            16.3.13.2. Product Portfolio

            16.3.13.3. Profitability by Market Segments

            16.3.13.4. Sales Footprint

            16.3.13.5. Strategy Overview

        16.3.14. DS Smith Plc

            16.3.14.1. Overview

            16.3.14.2. Product Portfolio

            16.3.14.3. Profitability by Market Segments

            16.3.14.4. Sales Footprint

            16.3.14.5. Strategy Overview

        16.3.15. Greif, Inc.

            16.3.15.1. Overview

            16.3.15.2. Product Portfolio

            16.3.15.3. Profitability by Market Segments

            16.3.15.4. Sales Footprint

            16.3.15.5. Strategy Overview

        16.3.16. Nefab Group

            16.3.16.1. Overview

            16.3.16.2. Product Portfolio

            16.3.16.3. Profitability by Market Segments

            16.3.16.4. Sales Footprint

            16.3.16.5. Strategy Overview

        16.3.17. Winpak Ltd.

            16.3.17.1. Overview

            16.3.17.2. Product Portfolio

            16.3.17.3. Profitability by Market Segments

            16.3.17.4. Sales Footprint

            16.3.17.5. Strategy Overview

        16.3.18. Polymer Packaging, Inc.

            16.3.18.1. Overview

            16.3.18.2. Product Portfolio

            16.3.18.3. Profitability by Market Segments

            16.3.18.4. Sales Footprint

            16.3.18.5. Strategy Overview

        16.3.19. TPC Packaging Solutions.

            16.3.19.1. Overview

            16.3.19.2. Product Portfolio

            16.3.19.3. Profitability by Market Segments

            16.3.19.4. Sales Footprint

            16.3.19.5. Strategy Overview

        16.3.20. Protective Packaging, Inc.

            16.3.20.1. Overview

            16.3.20.2. Product Portfolio

            16.3.20.3. Profitability by Market Segments

            16.3.20.4. Sales Footprint

            16.3.20.5. Strategy Overview

        16.3.21. Signode Industrial Group LLC

            16.3.21.1. Overview

            16.3.21.2. Product Portfolio

            16.3.21.3. Profitability by Market Segments

            16.3.21.4. Sales Footprint

            16.3.21.5. Strategy Overview

        16.3.22. Plastix USA LLC

            16.3.22.1. Overview

            16.3.22.2. Product Portfolio

            16.3.22.3. Profitability by Market Segments

            16.3.22.4. Sales Footprint

            16.3.22.5. Strategy Overview

        16.3.23. RTS Packaging, LLC.

            16.3.23.1. Overview

            16.3.23.2. Product Portfolio

            16.3.23.3. Profitability by Market Segments

            16.3.23.4. Sales Footprint

            16.3.23.5. Strategy Overview

17. Assumptions and Acronyms Used

18. Research Methodology

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