The United States & Canada over-the-counter (OTC) pet nutritional supplements market size stood at US$ 1,031.4 million in 2022. The market is anticipated to cross a valuation of US$ 1,920.7 million by the end of 2033.
Sales revenue is expected to increase at a CAGR of 5.9% during the forecast period from 2023 to 2033. The United States & Canada OTC pet nutritional supplements market share in the global pet nutritional supplements market is 30% to 35%.
OTC pet nutritional supplement demand in the United States and Canada is experiencing significant growth. As pet owners increasingly prioritize the health and well-being of their furry companions, demand for these supplements has risen steadily.
Factors such as growing awareness about pet nutrition and rising desire to enhance the quality of pets' lives are also expected to propel demand. Increasing prevalence of pet obesity and other health issues is also estimated to drive the market.
Expanding range of product offerings, including vitamins, minerals, joint support, digestive aids, and skin & coat supplements, are set to cater to specific pet health needs. Convenience of purchasing these supplements without a prescription would further fuel growth. With rising pet ownership and strong bond between owners & their pets, the OTC pet nutritional supplements market is expected to continue its upward trajectory in the United States and Canada.
The United States and Canada have also experienced a significant increase in the number of pet owners. It has resulted in a booming market for over-the-counter (OTC) pet nutritional supplements.
Growing trend of pet humanization, where pets are considered part of the family, has led to a greater focus on their health and well-being. Pet owners are increasingly seeking ways to enhance their pets' nutrition and address specific health concerns.
Pet nutritional supplements also provide a wide range of benefits, including improved digestion, joint health, immune support, and skin & coat health. This shift in consumer behavior has created a lucrative market for OTC pet nutritional supplements, which would offer convenience and accessibility to pet owners.
A few key trends augmenting OTC pet nutritional supplement sales:
| Attributes | Key Insights |
|---|---|
| United States & Canada OTC Pet Nutritional Supplements Market Estimated Size (2023E) | US$ 1,082.8 million |
| Projected Market Valuation (2033F) | US$ 1,920.7 million |
| Value-based CAGR (2023 to 2033) | 5.9% |
| Collective Value Share: Top 5 Players (2022A) | 30% to 35% |
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United States & Canada OTC pet nutritional supplements industry witnessed steady growth as pet owners began seeking out dietary supplements to address specific health concerns. A few of these include joint health, digestive support, and skin & coat care. Additionally, aging pet population has been a significant driver, as pet owners seek to improve their pets' quality of life and longevity.
The market is witnessing even more robust growth in the current situation. Increased focus on preventive healthcare is fueling demand. Advancements in pet nutrition research and product development has also expanded the range of available supplements.
Pet owners are more willing to invest in the health and well-being of their pets. Nutritional supplement are the best way to provide vitamins, minerals, and other essential nutrients to their furry companions.
These factors have led to a growing demand for over-the-counter (OTC) pet nutritional supplements, which are readily available without a prescription. As a result, the market is growing in the United States and Canada.
Pet owners are now able to choose from a wide array of options tailored to their pet’s specific needs. These include supplements for weight management, immune support, and cognitive health. The market is anticipated to witness a decent CAGR of 5.9% from 2023 to 2033.
Veterinary support plays a crucial role in driving the target market. Veterinarians are trusted sources of information and guidance for pet owners regarding their pets' health.
As more veterinarians recognize the benefits of OTC pet nutritional supplements and recommend them to their clients, pet owners are more likely to purchase these products. By endorsing and promoting OTC pet nutritional supplements, veterinarians might help to create awareness among pet owners about the potential benefits of these supplements.
Principal Consultant
| Country | United States |
|---|---|
| Market Share (2023) | 87.9% |
| Market Share (2033) | 89.7% |
| BPS Analysis | (+) 174 |
| Country | Canada |
|---|---|
| Market Share (2023) | 12.1% |
| Market Share (2033) | 10.3% |
| BPS Analysis | (-) 174 |
Rising Number of Pet Parents in the United States to Fuel Demand for Pet Vitamins and Supplements
The United States is currently experiencing a significant increase in pet ownership, leading to a growing demand for over-the-counter (OTC) pet nutritional supplements. More and more individuals are choosing to become pet parents, recognizing numerous benefits and companionship that pets provide.
Pet owners are hence increasingly willing to invest in the well-being and health of their beloved animal companions. This willingness to spend money on pets' health has created a thriving market for OTC pet nutritional supplements.
These supplements offer a convenient and accessible way for pet parents to support their pets' nutrition and address specific health concerns. The United States is predicted to account for over 87.9% of the market share through 2023.
Availability of Canine Dietary Supplements at Pet Supply Stores in Canada to Drive Sales
Canada is expected to account for over 12.1% of market share through 2023. In Canada, there has been a notable surge in the demand for over-the-counter (OTC) pet nutritional supplements. This rising popularity can be attributed to increasing availability of a wide variety of OTC pet nutritional supplements.
Pet owners can now find these products not only at veterinary clinics but also at pet supply stores, online retailers, and even local supermarkets. This accessibility makes it easier for pet owners to explore and purchase the supplements that best suit their pet's specific dietary needs.
Powdered Supplement for Joint Support to Gain Impetus by 2033
Joint support nutritional supplements have a significant demand in the United States & Canada over-the-counter (OTC) pet nutritional supplements market. Joint-related issues such as arthritis and hip dysplasia, are common among ageing pets and can cause discomfort & decreased mobility.
The segment is hence anticipated to elevate at a robust CAGR of 4.9% throughout the forecast period. Currently, the joint support segment holds a major share of 38.1%.
Puppy Nutritional Supplements in the Form of Tablets and Capsules to Exhibit High Sales
Tablets and capsules are highly sought after in the market due to their convenience, ease of use, and versatility. They provide a precise and consistent dosage, ensuring accurate medication delivery, which is crucial for healthcare professionals and pet owners.
Such level of accuracy provides pet owners with confidence in the product's effectiveness. It further eliminates the need for complex measurements or potential dosage errors that might occur with other forms such as liquids or powders.
Tablets and capsules also offer excellent stability and longer shelf life compared to other forms. They are typically protected by a hard outer shell, which helps preserve the integrity of the supplement and prevents degradation of active ingredients. These are the factors anticipated to help the segment rise at a CAGR of 5.4% between 2023 and 2033.
Dog Food Supplements to Experience High Popularity through 2033
Dogs are one of the most popular types of pets, and as such, there is a high demand for over-the-counter (OTC) nutritional supplements specifically designed for their well-being. These supplements cater to unique dietary needs of dogs, providing them with essential nutrients, vitamins, and minerals that might be lacking in their regular diets. The dog segment based on pet type is anticipated to expand at a decent CAGR of 4.3% throughout the forecast period.
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Companies operating in the United States and Canada's OTC pet nutritional supplements market are actively pursuing strategic alliances and partnerships with small-scale manufacturers. Their goal is to expand their range of products and meet the demands of an expanding customer base.
These companies are also placing a strong emphasis on research and development efforts. They are aiming to develop technologically advanced products that will enrich their existing product portfolio.
For instance:
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | US$ 1,082.8 million |
| Projected Market Valuation (2033) | US$ 1,920.7 million |
| Value-based CAGR (2023 to 2033) | 5.9% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (US$ million) |
| Key Regions Covered | North America |
| Key Countries Covered | United States, Canada |
| Key Segments Covered | Product Type, Pet Type, Form, Sales Channel, Country |
| Key Companies Profiled | Elanco Animal Health Inc.; Pet Honesty; Zoetis Inc.; Nutramax Laboratories; Beaphar; Nestle Purina; Nutri- Vet; NaturVet; VetriScience Laboratories; Zesty Paws; Pet Naturals of Vermont; Grizzly Pet Products; Ark Naturals; Others (As Per Request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The United States & Canada OTC pet nutritional supplements market is anticipated to witness a 5.9% CAGR through 2033.
In 2022, the United States & Canada OTC pet nutritional supplements market achieved a valuation of US$ 1,031.4.
The United States & Canada OTC pet nutritional supplements market is valued at US$ 1,082.8 million in 2023.
Sales of puppy nutritional supplements in tablet and capsule form are showing a significant increase.
Joint support nutritional supplement is likely to remain preferred through 2033, exhibiting a CAGR of 4.9%
1. Executive Summary
1.1. United States & Canada Market Outlook
1.2. Summary of Key Findings
1.3. Summary of Key statistics
1.4. Market Round Offs
1.5. Future Market Insights (FMI) Analysis and Recommendations
2. Market Overview
2.1. Market Taxonomy
2.2. Market Definition
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Product Innovation / Development Trends
4. Market - Pricing Analysis
4.1. Regional Pricing Analysis By Product Type
4.2. Pricing Break-up
4.2.1. Manufacturer Level Pricing
4.2.2. Distributor Level Pricing
4.3. Average Pricing Analysis Benchmark
5. Market Demand (in Value or Size in US$ Million) Analysis 2018 to 2022 and Forecast 2023 to 2033
5.1. Historical Market Value (US$ Million) Analysis, 2018 to 2022
5.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033
5.2.1. Y-o-Y Growth Trend Analysis
5.2.2. Absolute $ Opportunity Analysis
6. Market Background
6.1. Macro-Economic Factors
6.2. Forecast Factors - Relevance & Impact
6.3. Market Dynamics
6.3.1. Drivers
6.3.2. Restraints
6.3.3. Opportunity Analysis
6.4. PESTLE Analysis
6.5. Investment Feasibility Matrix
7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Type
7.1. Introduction / Key Findings
7.2. Historical Market Size (US$ Million) Analysis By Product Type, 2018 to 2022
7.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Product Type, 2023 to 2033
7.3.1. Multi-vitamins
7.3.2. Omega-3 Fatty Acids
7.3.3. Probiotics
7.3.4. Joint Support
7.3.5. Digestive Enzymes
7.3.6. Skin & Coat Support
7.3.7. Calming Supplements
7.4. Market Attractiveness Analysis By Product Type
8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Form
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Million) Analysis By Form, 2018 to 2022
8.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Form, 2023 to 2033
8.3.1. Tablets & Capsules
8.3.2. Liquids
8.3.3. Powders
8.3.4. Chews & Treats
8.3.5. Sprays
8.4. Market Attractiveness Analysis By Form
9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Pet Type
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Million) Analysis By Power, 2018 to 2022
9.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Pet Type, 2023 to 2033
9.3.1. Dogs
9.3.2. Cats
9.4. Market Attractiveness Analysis By Pet Type
10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Million) Analysis By Sales Channel, 2018 to 2022
10.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Sales Channel, 2023 to 2033
10.3.1. Modern Trade
10.3.2. Departmental Stores
10.3.3. Care Service Centers
10.3.4. Online Retail
10.3.4.1. Direct to Consumers
10.3.4.2. Third Party to Consumers
10.3.5. Support Care Centers
10.3.6. Pet Specialty Stores
10.4. Market Attractiveness Analysis By Sales Channel
11. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Introduction
11.2. Historical Market Size (US$ Million) Analysis By Region, 2018 to 2022
11.3. Current Market Size (US$ Million) Analysis and Forecast By Region, 2023 to 2033
11.3.1. United States
11.3.2. Canada
11.4. Market Attractiveness Analysis By Region
12. Market Analysis 2018 to 2022 and Forecast 2023 to 2033
12.1. Introduction
12.2. Pricing Analysis
12.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
12.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
12.4.1. By Product Type
12.4.2. By Form
12.4.3. By Pet Type
12.4.4. By Sales Channel
12.5. Market Attractiveness Analysis
12.5.1. By Product Type
12.5.2. By Form
12.5.3. By Pet Type
12.5.4. By Sales Channel
12.6. Key Market Participants - Intensity Mapping
13. Market Analysis 2018 to 2022 and Forecast 2023 to 2033
13.1. Introduction
13.2. Pricing Analysis
13.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
13.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
13.4.1. By Product Type
13.4.2. By Form
13.4.3. By Pet Type
13.4.4. By Sales Channel
13.5. Market Attractiveness Analysis
13.5.1. By Product Type
13.5.2. By Form
13.5.3. By Pet Type
13.5.4. By Sales Channel
13.6. Key Market Participants - Intensity Mapping
14. Market Structure Analysis
14.1. Market Analysis by Tier of Companies (OTC Pet Nutritional Supplements)
14.2. Market Concentration
14.3. Market Share Analysis of Top Players
14.4. Market Presence Analysis
14.4.1. By Regional Footprint of Players
14.4.2. Product Footprint by Players
14.4.3. Channel Footprint by Players
15. Competition Analysis
15.1. Competition Dashboard
15.2. Pricing Analysis by Competition
15.3. Competition Benchmarking
15.4. Competition Deep Dive
15.4.1. Elanco Animal Health Inc.
15.4.1.1. Overview
15.4.1.2. Product Portfolio
15.4.1.3. Sales Footprint
15.4.1.4. Strategy Overview
15.4.1.4.1. Marketing Strategy
15.4.1.4.2. Product Strategy
15.4.1.4.3. Channel Strategy
15.4.2. Pet Honesty
15.4.2.1. Overview
15.4.2.2. Product Portfolio
15.4.2.3. Sales Footprint
15.4.2.4. Strategy Overview
15.4.2.4.1. Marketing Strategy
15.4.2.4.2. Product Strategy
15.4.2.4.3. Channel Strategy
15.4.3. Zoetis Inc.
15.4.3.1. Overview
15.4.3.2. Product Portfolio
15.4.3.3. Sales Footprint
15.4.3.4. Strategy Overview
15.4.3.4.1. Marketing Strategy
15.4.3.4.2. Product Strategy
15.4.3.4.3. Channel Strategy
15.4.4. Nutramax Laboratories
15.4.4.1. Overview
15.4.4.2. Product Portfolio
15.4.4.3. Sales Footprint
15.4.4.4. Strategy Overview
15.4.4.4.1. Marketing Strategy
15.4.4.4.2. Product Strategy
15.4.4.4.3. Channel Strategy
15.4.5. Beaphar
15.4.5.1. Overview
15.4.5.2. Product Portfolio
15.4.5.3. Sales Footprint
15.4.5.4. Strategy Overview
15.4.5.4.1. Marketing Strategy
15.4.5.4.2. Product Strategy
15.4.5.4.3. Channel Strategy
15.4.6. Nestle Purina
15.4.6.1. Overview
15.4.6.2. Product Portfolio
15.4.6.3. Sales Footprint
15.4.6.4. Strategy Overview
15.4.6.4.1. Marketing Strategy
15.4.6.4.2. Product Strategy
15.4.6.4.3. Channel Strategy
15.4.7. Nutri- Vet
15.4.7.1. Overview
15.4.7.2. Product Portfolio
15.4.7.3. Sales Footprint
15.4.7.4. Strategy Overview
15.4.7.4.1. Marketing Strategy
15.4.7.4.2. Product Strategy
15.4.7.4.3. Channel Strategy
15.4.8. NaturVet
15.4.8.1. Overview
15.4.8.2. Product Portfolio
15.4.8.3. Sales Footprint
15.4.8.4. Strategy Overview
15.4.8.4.1. Marketing Strategy
15.4.8.4.2. Product Strategy
15.4.8.4.3. Channel Strategy
15.4.9. VetriScience Laboratories
15.4.9.1. Overview
15.4.9.2. Product Portfolio
15.4.9.3. Sales Footprint
15.4.9.4. Strategy Overview
15.4.9.4.1. Marketing Strategy
15.4.9.4.2. Product Strategy
15.4.9.4.3. Channel Strategy
15.4.10. Zesty Paws
15.4.10.1. Overview
15.4.10.2. Product Portfolio
15.4.10.3. Sales Footprint
15.4.10.4. Strategy Overview
15.4.10.4.1. Marketing Strategy
15.4.10.4.2. Product Strategy
15.4.10.4.3. Channel Strategy
15.4.11. Pet Naturals of Vermont
15.4.11.1. Overview
15.4.11.2. Product Portfolio
15.4.11.3. Sales Footprint
15.4.11.4. Strategy Overview
15.4.11.4.1. Marketing Strategy
15.4.11.4.2. Product Strategy
15.4.11.4.3. Channel Strategy
15.4.12. Grizzly Pet Products
15.4.12.1. Overview
15.4.12.2. Product Portfolio
15.4.12.3. Sales Footprint
15.4.12.4. Strategy Overview
15.4.12.4.1. Marketing Strategy
15.4.12.4.2. Product Strategy
15.4.12.4.3. Channel Strategy
15.4.13. Ark Naturals
15.4.13.1. Overview
15.4.13.2. Product Portfolio
15.4.13.3. Sales Footprint
15.4.13.4. Strategy Overview
15.4.13.4.1. Marketing Strategy
15.4.13.4.2. Product Strategy
15.4.13.4.3. Channel Strategy
15.4.14. Others (As Per Request)
15.4.14.1. Overview
15.4.14.2. Product Portfolio
15.4.14.3. Sales Footprint
15.4.14.4. Strategy Overview
15.4.14.4.1. Marketing Strategy
15.4.14.4.2. Product Strategy
15.4.14.4.3. Channel Strategy
16. Assumptions and Acronyms Used
17. Research Methodology
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United States and Canada OTC Pet Nutritional Supplements Market
