According to Future Market Insights (FMI) research, during the projected period, the United States & Canada hair salon services market is expected to grow at a CAGR of 3.2%. The market value is projected to increase from USD 24,772.15 million in 2023 to USD 34,503.94 million by 2033.
The United States & Canada hair salon services market was valued at USD 23,999.92 million at the end of 2022 and is anticipated to exhibit Y-o-Y growth of 3.25% in 2023.
The target market in the region has experienced steady growth. The market in the region is the leading, reaching USD 23,999.92 million in revenue in 2022. The key segments within the market include service type, type, and size.
The salon services market has grown steadily over the years due to factors such as increasing disposable income, changing fashion trends, and increasing importance of grooming and grooming.
Hair salons provide customers with a wide range of services such as haircuts, hairstyling, hair coloring, hair treatments (deep conditioning, keratin treatments, etc.), hair extensions, perms and straightening.
Several trends have influenced the market, including digital integration and online booking, to streamline their operations, enhance customer convenience, and improve overall efficiency. Online booking has gained significant popularity, as it allows both parties to schedule appointments easily and conveniently.
The growing popularity of natural and chemical-free hair care offerings has increased the demand for hair salon services. Hair salons are responding to this trend by offering a range of natural and chemical-free hair care services.
The market is highly competitive, with a mix of small independent salons, regional chains, and well-known national and international salon brands. Some salons cater to specific audiences or specialize in certain services.
Salons are providing specialized treatments that promote natural hair health and minimize chemical interventions had an impact on the industry.
| Attribute | Details |
|---|---|
| United States & Canada Hair Salon Services Market Size (2022) | ~USD 23,999.92 million |
| Estimated Market Size (2023) | ~USD 24,772.15 million |
| Projected Market Value (2033) | ~USD 34,503.94 million |
| Value-based CAGR (2023 to 2033) | ~3.3% |
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The late 20th century saw a huge boom in the beauty and personal care sector, including hair salon services. As beauty ideals evolved, people became more conscious of their appearance, increasing the demand for professional hair care and styling.
The United States & Canada hair salon services market was valued at USD 23,999.92 million at the end of the historical period 2018 to 2022.
The late 20th century was the time to shine for chain salons offering standardized services and to gain brand recognition. This trend continued in 21st century, with domestic and international salon chains expanding their presence.
Fashion and beauty trends have a significant impact on the hair salon services industry. This is because consumers frequently change their hairstyles and hair colors to align with the latest trends. This has been driving the demand for services such as hair coloring, hair extensions, and innovative styling techniques.
The market's leading players are investing in research and development to develop haircare products, treatments, and solutions. This involves formulating or sourcing high-quality, eco-friendly, and sustainable haircare products that cater to various hair types and specific customer needs.
The COVID-19 pandemic had a profound and far-reaching impact on the hair salon services market globally. The measures implemented to curb the spread of the virus, such as lockdowns, social distancing requirements, and temporary closures, significantly disrupted the operations of hair salons. As a result, the market experienced several notable changes during this period.
As a result, the United States & Canada hair salon services industry is estimated to grow at a decent rate with a 3.3% CAGR during the forecast period.
Increasing Focus on Personal Grooming and Self-care
In recent years, the hair salon services market is experiencing significant growth driven by the increasing focus on personal grooming and appearance.
In society, there has recently been heightening emphasis on looking one's best, which has led individuals to seek professional hair care and styling services.
This is fuelled by the recognition that personal appearance plays a crucial role in boosting confidence and self-expression. People are striving to achieve their desired looks, often influenced by media, celebrity culture, and societal beauty standards. The desire to make a favourable impression in both personal and professional settings further drives the demand for hair salon services.
Rising Numbers of Professional Salons
The growing demand for professional hair care and grooming services has led to an increase in the establishment of new salon businesses, catering to a diverse range of customer preferences. These establishments offer a wide array of services, including haircuts, styling, coloring, treatments, and spa experiences.
The presence of several salons provides customers with a greater choice of service providers. This fosters competition and driving innovation within the industry is one of the major factors that has contributed to the growth of the overall salon services market.
Technological Advancement Continues to Shape the Hair Salon Services
The integration of technology has significantly transformed hair salon services. Advanced tools and equipment, such as digital hair analysis systems, virtual hairstyling software, and smart salon management platforms, enhance the customer experience and streamline salon operations.
Digital tools allow for personalized consultations, accurate color matching, and virtual try-on experiences, enabling customers to visualize their desired hairstyles before committing to a service.
Advancements in hair salon services have allowed for greater customization and personalization. Stylists can now tailor their services to match individual preferences, face shapes, and lifestyles. They can create bespoke haircuts, styles, and colors that complement each client's unique features and personality.
The ability to offer personalized consultations and recommendations enhances the overall customer experience.
Principal Consultant
Rising Focus on Personal Grooming Driving Market in the United States
The United States & Canada hair salon services are anticipated to grow at a CAGR of 3.45% during the projection period. The hair salon services market in the United States is well-developed and highly competitive and has a diverse range of salon concepts, from high-end salons to budget-friendly chains.
Urban areas often feature a mix of traditional salons and trendy boutique-style establishments and cater to the consumer demand for various services like haircuts, styling, and coloring. The market is also witnessing growth in men's grooming services and specialized salons catering to specific hair textures or ethnicities.
Moreover, in addition, Beauty Launchpad has reported that in the United States alone, the number of independent hairstylists exceeds half a million and continues to rise steadily each year.
Growing Emphasis on Performance Enhancement Fueling the Market in Canada
Canada has a vibrant hair salon services market, characterized by a mix of traditional barbershops, unisex salons, and specialized beauty salons. The region places high importance on personal grooming and beauty.
The region also has a strong demand for hair styling, coloring, and treatments, and is known for its hair culture, with a variety of salons catering to diverse hair types and textures. The market is also influenced by unique hair care rituals and trends specific to each country.
Factors such as local culture, economic conditions, and consumer preferences significantly impact the hair salon services market in the country. Hair salons need to adapt their strategies, services, and marketing efforts to cater to the unique demands and preferences of their respective regional markets.
Hair Styling is the Prominent Segment in the Market
Hair styling has gained popularity in the United States & Canada. It encompasses a range of services focused on creating and transforming hairstyles. This is done according to individual preferences and trends, and stylists use professional tools and products to achieve desired styles.
The hair styling segment is dominant in the hair salon services industry, catering to individuals seeking personalized and fashionable hair transformations. As a result, the hair styling segment is projected to surge at a robust CAGR of 4.3% during the projection period.
Large Segment is Projected to have Leading Growth in the Market
The large segment has high growth in the market, as these salons typically have larger physical spaces, and accommodate a higher number of clients.
They also employ a larger team of stylists and staff. Large salons also offer a wide range of hair salon services to cater to diverse client needs.
Their size and resources allow them to serve a higher volume of clients, cater to diverse hair care needs, and provide a comprehensive salon experience. This leads to the growth of the segment and it is expected to surge with a CAGR of 4.0% in the forecast period.
Franchise Outlets to Retain Significant Shares in the Industry
Within the hair salon services market, franchise outlet salons have established a significant market share of 44.6% in 2022. These salons operate under established and well-recognized brands, benefiting from the reputation and trust built by the franchisors.
The standardized operations followed by franchise outlet salons ensure consistent service quality across multiple locations, appealing to customers seeking reliability and a familiar salon experience. Franchise owners receive comprehensive training and ongoing support from the franchisors, equipping them with the necessary skills and knowledge to effectively manage salons.
While the individual outlet segment is one of the emerging segments and is expected to rise rapidly with a CAGR of 4.45% during the projection period.
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The United States & Canada Hair Salon Services market has a fragmented competitive landscape with a large number of players competing based on service type, treatments, brand reputation, and price. Companies are investing in research and development activities to develop new haircare products, treatments, and solutions.
In addition, the market's key players create comfortable and aesthetically pleasing environments, offering personalized attention, and providing additional amenities such as refreshments, relaxation areas, or entertainment.
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| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million/billion for Value |
| Key Countries Covered | The United States, Canada |
| Key Segments Covered | Service Type, Type, Size |
| Key Companies Profiled | Regis Corporation; Blo Blow Dry Bar; Ulta Beauty Inc.; Hair Cuttery Family of Brands (HCFB); Great Clips, Toni & Guy; Regis Corporation; Seva Beauty; Drybar; Saco Hair; Rush Hair & Beauty; Franck Provos; Jean Louis David; The Lounge Hair Salon |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The United States & Canada hair salon services market is expected to reach a valuation of ~USD 24,772.15 million in 2023.
The United States & Canada hair salon services industry expanded at ~2.8% CAGR from 2018 to 2022.
The United States & Canada hair salon services market was valued at USD 23,999.92 million at the end of the historical period 2018 to 2022.
The hair styling segment is projected to lead at a robust CAGR of 4.3% during the projection period.
The large segment is expected to surge at a CAGR of 4.0% in the forecast period.
1. Executive Summary 2. Market Overview 3. Key Market Trends 4. The Market - Pricing Analysis 5. The Market Demand (in Value or Size in The USA Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033 6. Market Background 7. The Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Service Type 7.1. Hair Cutting 7.2. Hair Styling 7.3. Hair Treatment 8. The Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 8.1. Franchise Outlets 8.2. Brand Owned Outlets 8.3. Individual Outlets 9. The Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Size 9.1. Large 9.2. Medium 9.3. Small 10. The USA Market Analysis 2018 to 2022 and Forecast 2023 to 2033 11. West Market Analysis 2018 to 2022 and Forecast 2023 to 2033 12. Mid-West Market Analysis 2018 to 2022 and Forecast 2023 to 2033 13. North East Market Analysis 2018 to 2022 and Forecast 2023 to 2033 14. South East Market Analysis 2018 to 2022 and Forecast 2023 to 2033 15. South West Market Analysis 2018 to 2022 and Forecast 2023 to 2033 16. Canada Market Analysis 2018 to 2022 and Forecast 2023 to 2033 17. Market Structure Analysis 18. Competition Analysis 18.1. Regis Corporation 18.2. Blo Blow Dry Bar 18.3. Ulta Beauty Inc. 18.4. Hair Cuttery Family of Brands (HCFB) 18.5. Great Clips 18.6. Toni & Guy 18.7. Seva Beauty 18.8. Drybar 18.9. Saco Hair 18.10. Rush Hair & Beauty 18.11. Franck Provost 18.12. Jean Louis David 18.13. The Lounge Hair Salon 18.14. Others (as requested) 19. Assumptions and Acronyms Used 20. Research Methodology
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United States & Canada Hair Salon Services Market
