The United States & Canada Hair Salon Services Market Outlook (2023 to 2033)

According to Future Market Insights (FMI) research, during the projected period, the United States & Canada hair salon services market is expected to grow at a CAGR of 3.2%. The market value is projected to increase from US$ 24,772.15 million in 2023 to US$ 34,503.94 million by 2033.

The United States & Canada hair salon services market was valued at US$ 23,999.92 million at the end of 2022 and is anticipated to exhibit Y-o-Y growth of 3.25% in 2023.

The target market in the region has experienced steady growth. The market in the region is the leading, reaching US$ 23,999.92 million in revenue in 2022. The key segments within the market include service type, type, and size.

The salon services market has grown steadily over the years due to factors such as increasing disposable income, changing fashion trends, and increasing importance of grooming and grooming.

Hair salons provide customers with a wide range of services such as haircuts, hairstyling, hair coloring, hair treatments (deep conditioning, keratin treatments, etc.), hair extensions, perms and straightening.

Several trends have influenced the market, including digital integration and online booking, to streamline their operations, enhance customer convenience, and improve overall efficiency. Online booking has gained significant popularity, as it allows both parties to schedule appointments easily and conveniently.

The growing popularity of natural and chemical-free hair care offerings has increased the demand for hair salon services. Hair salons are responding to this trend by offering a range of natural and chemical-free hair care services.

The market is highly competitive, with a mix of small independent salons, regional chains, and well-known national and international salon brands. Some salons cater to specific audiences or specialize in certain services.

Salons are providing specialized treatments that promote natural hair health and minimize chemical interventions had an impact on the industry.

Attribute Details
United States & Canada Hair Salon Services Market Size (2022) ~US$ 23,999.92 million
Estimated Market Size (2023) ~US$ 24,772.15 million
Projected Market Value (2033) ~US$ 34,503.94 million
Value-based CAGR (2023 to 2033) ~3.3%

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2018 to 2022 United States & Canada Hair Salon Services Market Outlook Compared to 2023 to 2033 Forecast

The late 20th century saw a huge boom in the beauty and personal care sector, including hair salon services. As beauty ideals evolved, people became more conscious of their appearance, increasing the demand for professional hair care and styling.

The United States & Canada hair salon services market was valued at US$ 23,999.92 million at the end of the historical period 2018 to 2022.

The late 20th century was the time to shine for chain salons offering standardized services and to gain brand recognition. This trend continued in 21st century, with domestic and international salon chains expanding their presence.

Fashion and beauty trends have a significant impact on the hair salon services industry. This is because consumers frequently change their hairstyles and hair colors to align with the latest trends. This has been driving the demand for services such as hair coloring, hair extensions, and innovative styling techniques.

The market's leading players are investing in research and development to develop haircare products, treatments, and solutions. This involves formulating or sourcing high-quality, eco-friendly, and sustainable haircare products that cater to various hair types and specific customer needs.

The COVID-19 pandemic had a profound and far-reaching impact on the hair salon services market globally. The measures implemented to curb the spread of the virus, such as lockdowns, social distancing requirements, and temporary closures, significantly disrupted the operations of hair salons. As a result, the market experienced several notable changes during this period.

As a result, the United States & Canada hair salon services industry is estimated to grow at a decent rate with a 3.3% CAGR during the forecast period.

Key Dynamics in the United States & Canada Hair Salon Services Market

  • Increasing Focus on Personal Grooming and Self-care

In recent years, the hair salon services market is experiencing significant growth driven by the increasing focus on personal grooming and appearance.

In society, there has recently been heightening emphasis on looking one's best, which has led individuals to seek professional hair care and styling services.

This is fuelled by the recognition that personal appearance plays a crucial role in boosting confidence and self-expression. People are striving to achieve their desired looks, often influenced by media, celebrity culture, and societal beauty standards. The desire to make a favourable impression in both personal and professional settings further drives the demand for hair salon services.

  • Rising Numbers of Professional Salons

The growing demand for professional hair care and grooming services has led to an increase in the establishment of new salon businesses, catering to a diverse range of customer preferences. These establishments offer a wide array of services, including haircuts, styling, coloring, treatments, and spa experiences.

The presence of several salons provides customers with a greater choice of service providers. This fosters competition and driving innovation within the industry is one of the major factors that has contributed to the growth of the overall salon services market.

  • Technological Advancement Continues to Shape the Hair Salon Services

The integration of technology has significantly transformed hair salon services. Advanced tools and equipment, such as digital hair analysis systems, virtual hairstyling software, and smart salon management platforms, enhance the customer experience and streamline salon operations.

Digital tools allow for personalized consultations, accurate color matching, and virtual try-on experiences, enabling customers to visualize their desired hairstyles before committing to a service.

Advancements in hair salon services have allowed for greater customization and personalization. Stylists can now tailor their services to match individual preferences, face shapes, and lifestyles. They can create bespoke haircuts, styles, and colors that complement each client's unique features and personality.

The ability to offer personalized consultations and recommendations enhances the overall customer experience.

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Country-wise Insights

What Factors Striving Hair Salon Services Market in the United States?

Rising Focus on Personal Grooming Driving Market in the United States

The United States & Canada hair salon services are anticipated to grow at a CAGR of 3.45% during the projection period. The hair salon services market in the United States is well-developed and highly competitive and has a diverse range of salon concepts, from high-end salons to budget-friendly chains.

Urban areas often feature a mix of traditional salons and trendy boutique-style establishments and cater to the consumer demand for various services like haircuts, styling, and coloring. The market is also witnessing growth in men's grooming services and specialized salons catering to specific hair textures or ethnicities.

Moreover, in addition, Beauty Launchpad has reported that in the United States alone, the number of independent hairstylists exceeds half a million and continues to rise steadily each year.

What is the Demand Outlook for Hair Salon Services Market in Canada?

Growing Emphasis on Performance Enhancement Fueling the Market in Canada

Canada has a vibrant hair salon services market, characterized by a mix of traditional barbershops, unisex salons, and specialized beauty salons. The region places high importance on personal grooming and beauty.

The region also has a strong demand for hair styling, coloring, and treatments, and is known for its hair culture, with a variety of salons catering to diverse hair types and textures. The market is also influenced by unique hair care rituals and trends specific to each country.

Factors such as local culture, economic conditions, and consumer preferences significantly impact the hair salon services market in the country. Hair salons need to adapt their strategies, services, and marketing efforts to cater to the unique demands and preferences of their respective regional markets.

Category-wise Insights

Which Service Type Segment is Prominent in the Market?

Hair Styling is the Prominent Segment in the Market

Hair styling has gained popularity in the United States & Canada. It encompasses a range of services focused on creating and transforming hairstyles. This is done according to individual preferences and trends, and stylists use professional tools and products to achieve desired styles.

The hair styling segment is dominant in the hair salon services industry, catering to individuals seeking personalized and fashionable hair transformations. As a result, the hair styling segment is projected to surge at a robust CAGR of 4.3% during the projection period.

Which Size Segment is Likely to Lead Sales?

Large Segment is Projected to have Leading Growth in the Market

The large segment has high growth in the market, as these salons typically have larger physical spaces, and accommodate a higher number of clients.

They also employ a larger team of stylists and staff. Large salons also offer a wide range of hair salon services to cater to diverse client needs.

Their size and resources allow them to serve a higher volume of clients, cater to diverse hair care needs, and provide a comprehensive salon experience. This leads to the growth of the segment and it is expected to surge with a CAGR of 4.0% in the forecast period.

Which Type is Expected to Have Significant Shares in the Market?

Franchise Outlets to Retain Significant Shares in the Industry

Within the hair salon services market, franchise outlet salons have established a significant market share of 44.6% in 2022. These salons operate under established and well-recognized brands, benefiting from the reputation and trust built by the franchisors.

The standardized operations followed by franchise outlet salons ensure consistent service quality across multiple locations, appealing to customers seeking reliability and a familiar salon experience. Franchise owners receive comprehensive training and ongoing support from the franchisors, equipping them with the necessary skills and knowledge to effectively manage salons.

While the individual outlet segment is one of the emerging segments and is expected to rise rapidly with a CAGR of 4.45% during the projection period.

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Competitive Landscape

The United States & Canada Hair Salon Services market has a fragmented competitive landscape with a large number of players competing based on service type, treatments, brand reputation, and price. Companies are investing in research and development activities to develop new haircare products, treatments, and solutions.

In addition, the market's key players create comfortable and aesthetically pleasing environments, offering personalized attention, and providing additional amenities such as refreshments, relaxation areas, or entertainment.

For instance:

  • In 2023, Supercuts resumed holding in-person training sessions. 850 Supercuts educators, managers, and stylists attended a two-day training session at the hair salon business. Supercuts and Regis Corporation have invested in the education of Supercuts stylists from all over the nation through the Las Vegas Education Destination.
  • In 2023, Blo Blow Dry Bar announced the signing of a franchise deal, which will lead to the opening of two more sites on Massachusetts' South Shore. The first pub is slated to open at Hanover Crossing in the fourth quarter of 2023, while site selection for the second pub, which will open in the second quarter of 2024, is presently underway.

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ million/billion for Value
Key Countries Covered The United States, Canada
Key Segments Covered Service Type, Type, Size
Key Companies Profiled Regis Corporation; Blo Blow Dry Bar; Ulta Beauty Inc.; Hair Cuttery Family of Brands (HCFB); Great Clips, Toni & Guy; Regis Corporation; Seva Beauty; Drybar; Saco Hair; Rush Hair & Beauty; Franck Provos; Jean Louis David; The Lounge Hair Salon
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

The United States & Canada Hair Salon Services Market Segmentation by Category

By Service Type:

  • Hair Cutting
  • Hair Styling
  • Hair Treatment

By Outlet Type:

  • Franchise Outlets
  • Brand Owned Outlets
  • Individual Outlets

By Size:

  • Large
  • Medium
  • Small

Frequently Asked Questions

What is the current the United States & Canada hair salon services industry value?

The United States & Canada hair salon services market is expected to reach a valuation of ~US$ 24,772.15 million in 2023.

At what rate did the United States & Canada hair salon services industry grow from 2018 to 2022?

The United States & Canada hair salon services industry expanded at ~2.8% CAGR from 2018 to 2022.

What was the historical value for the target market?

The United States & Canada hair salon services market was valued at US$ 23,999.92 million at the end of the historical period 2018 to 2022.

Which is the commonly preferred service type in the market?

The hair styling segment is projected to lead at a robust CAGR of 4.3% during the projection period.

Which size segment is likely to lead sales?

The large segment is expected to surge at a CAGR of 4.0% in the forecast period.

Table of Content

1. Executive Summary

    1.1. The USA and Canada Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Key Market Trends

    3.1. Key Trends Impacting the Market

        3.1.1. Increasing Number of Professional Salons

        3.1.2. Rise in Focus on Personal Grooming

        3.1.3. Awareness of Hair Health and Wellness

        3.1.4. Advancement in Salons

        3.1.5. Others (during the course of the study)

    3.2. Future Prospects of Industry

        3.2.1. Factors Fueling Growth

        3.2.2. Influx of Brands

        3.2.3. Increasing Demand of Sustainable Products

4. The Market - Pricing Analysis

    4.1. Regional Pricing Analysis By Insole Type

    4.2. Pricing Break-up

        4.2.1. Manufacturer Level Pricing

        4.2.2. Distributor Level Pricing

    4.3. Regional Average Pricing Analysis Benchmark

5. The Market Demand (in Value or Size in The USA$ Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033

    5.1. Historical Market Value (The USA$ Million) Analysis, 2018 to 2022

    5.2. Current and Future Market Value (The USA$ Million) Projections, 2023 to 2033

        5.2.1. Y-o-Y Growth Trend Analysis

        5.2.2. Absolute $ Opportunity Analysis

6. Market Background

    6.1. Macro-Economic Factors

        6.1.1. The USA GDP Growth Outlook

        6.1.2. The Industry Overview

        6.1.3. Number of Participants in Sports

        6.1.4. The Spending Outlook

        6.1.5. The USA & Canada Service Market Outlook

    6.2. Forecast Factors - Relevance & Impact

        6.2.1. Top Companies Historical Growth

        6.2.2. GDP Growth Forecast

        6.2.3. Top Companies Historical Growth

        6.2.4. The USA & Canada Service Sector Gross Value Added

        6.2.5. The Industry Outlook

        6.2.6. The USA & Canada Urbanization Growth Outlook

    6.3. Value Chain

        6.3.1. Profit Margin Analysis at each sales point

        6.3.2. List & role of key participant

            6.3.2.1. Manufacture

            6.3.2.2. Distributors/Retailers

    6.4. Market Dynamics

        6.4.1. Drivers

        6.4.2. Restraints

        6.4.3. Opportunity Analysis

    6.5. PESTLE Analysis of Market

    6.6. Porter’s Five Force Analysis

7. The Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Service Type

    7.1. Introduction / Key Findings

    7.2. Historical Market Size (The USA$ Million) Analysis By Service Type, 2018 to 2022

    7.3. Current and Future Market Size (The USA$ Million) Analysis and Forecast By Service Type, 2023 to 2033

        7.3.1. Hair Cutting

        7.3.2. Hair Styling

        7.3.3. Hair Treatment

    7.4. Market Attractiveness Analysis By Service Type

8. The Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (The USA$ Million) Analysis By Type, 2018 to 2022

    8.3. Current and Future Market Size (The USA$ Million) Analysis and Forecast By Type, 2023 to 2033

        8.3.1. Franchise Outlets

        8.3.2. Brand Owned Outlets

        8.3.3. Individual Outlets

    8.4. Market Attractiveness Analysis By Type

9. The Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Size

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (The USA$ Million) Analysis By Size, 2018 to 2022

    9.3. Current and Future Market Size (The USA$ Million) Analysis and Forecast By Size, 2023 to 2033

        9.3.1. Large

        9.3.2. Medium

        9.3.3. Small

    9.4. Market Attractiveness Analysis By Size

10. The USA Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    10.1. Introduction

    10.2. Pricing Analysis

    10.3. Historical Market Size (The USA$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.4. Market Size (The USA$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.4.1. By Region

            10.4.1.1. West

            10.4.1.2. South West

            10.4.1.3. Mid-West

            10.4.1.4. North East

            10.4.1.5. South East

        10.4.2. By Service Type

            10.4.2.1. Hair

                10.4.2.1.1. Hair Cutting

                10.4.2.1.2. Hair Styling

                10.4.2.1.3. Hair Treatment

        10.4.3. By Type

            10.4.3.1. Franchise Outlets

            10.4.3.2. Brand Owned Outlets

            10.4.3.3. Individual Outlets

        10.4.4. By Size

            10.4.4.1. Large

            10.4.4.2. Medium

            10.4.4.3. Small

    10.5. Market Attractiveness Analysis

        10.5.1. By Service Type

        10.5.2. By Type

        10.5.3. By Size

    10.6. Market Trends

    10.7. Drivers and Restraints - Impact Analysis

    10.8. Key Players Participants - Intensity Mapping

11. West Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    11.1. Introduction

    11.2. Pricing Analysis

    11.3. Historical Market Size (The USA$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.4. Market Size (The USA$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.4.1. By Service Type

        11.4.2. By Type

        11.4.3. By Size

    11.5. Market Attractiveness Analysis

        11.5.1. By Service Type

        11.5.2. By Type

        11.5.3. By Size

    11.6. Market Trends

    11.7. Drivers and Restraints - Impact Analysis

    11.8. Key Players Participants - Intensity Mapping

12. Mid-West Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    12.1. Introduction

    12.2. Pricing Analysis

    12.3. Historical Market Size (The USA$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.4. Market Size (The USA$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.4.1. By Service Type

        12.4.2. By Type

        12.4.3. By Size

    12.5. Market Attractiveness Analysis

        12.5.1. By Service Type

        12.5.2. By Type

        12.5.3. By Size

    12.6. Market Trends

    12.7. Drivers and Restraints - Impact Analysis

    12.8. Key Players Participants - Intensity Mapping

13. North East Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    13.1. Introduction

    13.2. Pricing Analysis

    13.3. Historical Market Size (The USA$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.4. Market Size (The USA$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.4.1. By Service Type

        13.4.2. By Type

        13.4.3. By Size

    13.5. Market Attractiveness Analysis

        13.5.1. By Service Type

        13.5.2. By Type

        13.5.3. By Size

    13.6. Market Trends

    13.7. Drivers and Restraints - Impact Analysis

    13.8. Key Players Participants - Intensity Mapping

14. South East Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Size (The USA$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.4. Market Size (The USA$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.4.1. By Service Type

        14.4.2. By Type

        14.4.3. By Size

    14.5. Market Attractiveness Analysis

        14.5.1. By Service Type

        14.5.2. By Type

        14.5.3. By Size

    14.6. Market Trends

    14.7. Drivers and Restraints - Impact Analysis

    14.8. Key Players Participants - Intensity Mapping

15. South West Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Size (The USA$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.4. Market Size (The USA$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.4.1. By Service Type

        15.4.2. By Type

        15.4.3. By Size

    15.5. Market Attractiveness Analysis

        15.5.1. By Service Type

        15.5.2. By Type

        15.5.3. By Size

    15.6. Market Trends

    15.7. Drivers and Restraints - Impact Analysis

    15.8. Key Players Participants - Intensity Mapping

16. Canada Market Analysis 2018 to 2022 and Forecast 2023 to 2033

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size (The USA$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.4. Market Size (The USA$ Million) Forecast By Market Taxonomy, 2023 to 2033

        16.4.1. By Service Type

        16.4.2. By Type

        16.4.3. By Size

    16.5. Market Attractiveness Analysis

        16.5.1. By Service Type

        16.5.2. By Type

        16.5.3. By Size

    16.6. Market Trends

    16.7. Drivers and Restraints - Impact Analysis

    16.8. Key Players Participants - Intensity Mapping

17. Market Structure Analysis

    17.1. Market Analysis by Tier of Companies (Hair Salon Services)

    17.2. Market Share Analysis of Top Players

    17.3. Market Presence Analysis

18. Competition Analysis

    18.1. Competition Dashboard

    18.2. Competition Benchmarking

    18.3. Competition Deep Dive

        18.3.1. Regis Corporation

            18.3.1.1. Overview

            18.3.1.2. Product Portfolio

            18.3.1.3. Profitability by Market Segments (Product/Channel/Region)

            18.3.1.4. Sales Footprint

            18.3.1.5. Strategy Overview

        18.3.2. Blo Blow Dry Bar

            18.3.2.1. Overview

            18.3.2.2. Product Portfolio

            18.3.2.3. Profitability by Market Segments (Product/Channel/Region)

            18.3.2.4. Sales Footprint

            18.3.2.5. Strategy Overview

        18.3.3. Ulta Beauty Inc.

            18.3.3.1. Overview

            18.3.3.2. Product Portfolio

            18.3.3.3. Profitability by Market Segments (Product/Channel/Region)

            18.3.3.4. Sales Footprint

            18.3.3.5. Strategy Overview

        18.3.4. Hair Cuttery Family of Brands (HCFB)

            18.3.4.1. Overview

            18.3.4.2. Product Portfolio

            18.3.4.3. Profitability by Market Segments (Product/Channel/Region)

            18.3.4.4. Sales Footprint

            18.3.4.5. Strategy Overview

        18.3.5. Great Clips

            18.3.5.1. Overview

            18.3.5.2. Product Portfolio

            18.3.5.3. Profitability by Market Segments (Product/Channel/Region)

            18.3.5.4. Sales Footprint

            18.3.5.5. Strategy Overview

        18.3.6. Toni & Guy

            18.3.6.1. Overview

            18.3.6.2. Product Portfolio

            18.3.6.3. Profitability by Market Segments (Product/Channel/Region)

            18.3.6.4. Sales Footprint

            18.3.6.5. Strategy Overview

        18.3.7. Seva Beauty

            18.3.7.1. Overview

            18.3.7.2. Product Portfolio

            18.3.7.3. Profitability by Market Segments (Product/Channel/Region)

            18.3.7.4. Sales Footprint

            18.3.7.5. Strategy Overview

        18.3.8. Drybar

            18.3.8.1. Overview

            18.3.8.2. Product Portfolio

            18.3.8.3. Profitability by Market Segments (Product/Channel/Region)

            18.3.8.4. Sales Footprint

            18.3.8.5. Strategy Overview

        18.3.9. Saco Hair

            18.3.9.1. Overview

            18.3.9.2. Product Portfolio

            18.3.9.3. Profitability by Market Segments (Product/Channel/Region)

            18.3.9.4. Sales Footprint

            18.3.9.5. Strategy Overview

        18.3.10. Rush Hair & Beauty

            18.3.10.1. Overview

            18.3.10.2. Product Portfolio

            18.3.10.3. Profitability by Market Segments (Product/Channel/Region)

            18.3.10.4. Sales Footprint

            18.3.10.5. Strategy Overview

        18.3.11. Franck Provost

            18.3.11.1. Overview

            18.3.11.2. Product Portfolio

            18.3.11.3. Profitability by Market Segments (Product/Channel/Region)

            18.3.11.4. Sales Footprint

            18.3.11.5. Strategy Overview

        18.3.12. Jean Louis David

            18.3.12.1. Overview

            18.3.12.2. Product Portfolio

            18.3.12.3. Profitability by Market Segments (Product/Channel/Region)

            18.3.12.4. Sales Footprint

            18.3.12.5. Strategy Overview

        18.3.13. The Lounge Hair Salon

            18.3.13.1. Overview

            18.3.13.2. Product Portfolio

            18.3.13.3. Profitability by Market Segments (Product/Channel/Region)

            18.3.13.4. Sales Footprint

            18.3.13.5. Strategy Overview

        18.3.14. Others (as requested)

            18.3.14.1. Overview

            18.3.14.2. Product Portfolio

            18.3.14.3. Profitability by Market Segments (Product/Channel/Region)

            18.3.14.4. Sales Footprint

            18.3.14.5. Strategy Overview

19. Assumptions and Acronyms Used

20. Research Methodology

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