The United States & Canada cat litter market industry is estimated to be valued at US$ 1,536.5 million in 2023. It is projected to reach a valuation of US$ 2,461.3 million by 2033.
It is estimated to showcase steady growth at a CAGR of 4.8% from 2023 to 2033. The market holds a share of about 30% to 40% in the global cat litter market.
Increasing adoption drives for shelter cats has led to their inclusion as valued members of families. Owners are hence striving to ensure their pets' cleanliness, happiness, and health. As a result, demand for cat care products is growing in the United States & Canada. The market has great potential for growth as owners constantly seek innovative options.
The trend is expected to provide profitable opportunities for key companies in the market. Main priorities for cat owners are efficient odor control, easy cleaning, quick clumping, and long shelf life.
With growth of urban areas and more people living in apartments or condos, indoor cats have become increasingly common in the United States & Canada. Cat litter is set to be essential for providing a suitable indoor toileting solution for these cats.
Cat litter also offers a convenient and hygienic way to manage a cat's waste. It provides a contained area for cats to eliminate, making it easier for owners to clean up and maintain a clean living environment. This explains their high preference.
Numerous households in the United States & Canada have multiple cats. Each cat requires its litter box, further increasing the need for larger quantities of cat litter.
The market has seen significant advancements in recent years. There are now various types of litter available, including clumping, non-clumping, scented, unscented, natural, and eco-friendly options. This wider range of choices appeals to different cat owners with specific preferences, leading to increased demand.
Cat owners are becoming more aware of the health benefits associated with certain types of cat litter. For instance, litters with better odor control or dust-free formulas can help improve the indoor air quality. These can also reduce potential respiratory issues for both cats and their owners, leading to high cat litter demand.
Expansion of e-commerce has made it easier for cat owners to purchase cat litter online, with convenient delivery options. This accessibility is projected to contribute to increased cat litter sales and demand.
A few other driving factors of the market:
| Attribute | Key Insights |
|---|---|
| United States & Canada Cat Litter Market Estimated Size (2023E) | US$ 1,536.5 million |
| Projected Market Valuation (2033F) | US$ 2,461.3 million |
| Value-based CAGR (2023 to 2033) | 4.8% |
| Collective Value Share: Top 5 Companies (2022A) | 35% to 45% |
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Cat owners are increasingly turning to alternate products available in the market. They are mainly choosing natural substitutes such as corn, wheat, walnut shells, and pine.
It is a result of increasing awareness regarding extraction of clay litters from earth by strip mining, which disturbs the ecosystem. It is one of the primary reasons for increasing spending on sustainable and natural litter alternatives available in the market.
Extensive research & development have successfully revolutionized the cat litter industry and other associated segments. For instance, in 2020, Aimicat, a robotics group, launched a revolutionary cat litter box. It is equipped with automatic odor elimination, cleaning, and other advanced hygiene features.
Throughout the projection period, these few factors are anticipated to accelerate development of the United States & Canada cat litter market. The target market is expected to expand at a CAGR of 4.8% from 2023 to 2033, according to Future Market Insights (FMI). It witnessed decent growth at a CAGR of 3.6% from 2018 to 2022.
Rate of cat adoption is rising for companionship reasons. Cats play a significant role as a companion in an individual’s life. The millennial generation and older adults are two generations that have a significant impact on the cat adoption rate.
The American Veterinary Medical Association (AVMA) reports that more than 45% of the United States homes now have a pet. Dogs are the most common type, followed by cats. Consequently, rising cat adoption rates indicates an expanding trend for cat litter in the next ten years.
To gain a considerable market share in the ever-growing competitive industry, businesses are adapting with several strategies. These include campaigns and attending pet product expos across the globe. Such promotional activities are enabling manufacturers and suppliers to promote their cat litter in a much broader landscape throughout the world.
For instance, in March 2022, the Orange County Convention Center in Orlando hosted the Global Pet Expo. The expo allowed pet product manufacturers and distributors to be members of the Pet Industry Distributors Association (PIDA) and the American Pet Products Association (APPA). They would be able to showcase their pet products, which are expected to provide an opportunity in the assessment period.
Trend toward multi-cat households in the United States is a significant factor driving demand for cat products, including cat litter. In recent years, there has been a growing awareness regarding the importance of animal welfare. More people are hence choosing to adopt pets rather than buying them from pet stores or breeders.
The sudden change in social attitudes has led to increasing number of cats being rescued and made available for adoption. An estimated 44% of cat families have more than one cat, which represents a surge in multi-cat households.
The trend is expected to provide opportunities for manufacturers to develop new and innovative products that cater to the needs of multi-cat households. For instance, manufacturers are focusing on introducing larger litter boxes or multi-cat litter formulations.
They are aiming to design these products to absorb moisture and odor more efficiently. This trend also highlights the need for manufacturers to focus on sustainability and eco-friendliness. Larger quantities of cat litter can have a significant environmental impact, which might propel cat litter demand.
Principal Consultant
Clumping Cat Litter to Witness High Demand as Innovations Continue to Rise
The clumping segment is expected to hold a significant United States & Canada cat litter market share through 2033. Clumping cat litter is popular as it forms tight clumps when it comes into contact with moisture.
Clumping makes it easy to scoop and dispose of soiled litter. This feature also helps to keep litter boxes clean and fresh, reducing the need for frequent and full litter box changes.
The clumping segment has benefited from ongoing product innovation and development. Manufacturers are nowadays introducing new and improved formulas that offer better odor control, long-lasting freshness, and increased absorbency.
Such innovations have helped to keep the clumping segment competitive and attractive to consumers. The clumping segment by product type contributed a share of more than 78.5% in 2022.
Consumers Might Prefer Buying Kitty Litter Boxes through Modern Trade Channels
By sales channel, the modern trade segment witnessed around 24.9% of market share in 2022. Modern trade channels include hypermarkets, supermarkets, departmental stores, and other retail formats.
Modern trade channels such as hypermarkets and supermarkets play a significant role in the distribution of cat litter products. These places offer consumers a wide range of options and competitive pricing.
Growing trend toward eco-friendlier and sustainable cat litter products is set to propel the segment. Various hypermarkets and supermarkets might increase their focus on offering these alternatives to satisfy demand.
Demand for Clay Litter to Expand in the United States & Canada through 2033
The clay segment held a significant share of 45.3% in 2022. However, silica is expected to reflect a prominent growth rate.
Clay-based cat litter is popular as it is affordable, widely available, and effective at absorbing moisture & odor. This segment has been around for a long time and has a strong market presence. Modern consumers are nowadays opting for the convenience and effectiveness of traditional clay-based cat litter.
Numerous brands have extended their portfolios to include cat litter specially designed for kittens. Dr. Elsey’s Precious Cat Kitten Attract Clumping Clay Litter is one such example that is designed considering kitten needs.
To cater to increasing demand for cat litter products, leading players in the market are introducing customized options. They are investing in the customized product segment as pet owners mainly prefer unique goods. In addition to this, renowned players operating in the target market are focusing on expanding their presence.
For instance:
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| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | US$ 1,536.5 million |
| Projected Market Valuation (2033) | US$ 2,461.3 million |
| Value-based CAGR (2023 to 2033) | 4.8% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (US$ Million) and Volume (tons) |
| Key Segments Covered |
|
| Key Companies Profiled |
|
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The market is anticipated to expand at a 7.9% CAGR from 2023 to 2033.
The market totals US$ 787.6 million in 2023.
By 2033, the market is estimated to be worth US$ 1,683.8 million.
The lack of awareness among pet owners about proper litter boxes limits the market growth.
From 2018 to 2022, the market rose at a 5.8% CAGR.
1. Executive Summary
1.1. Market Outlook
1.2. Summary of Key Findings
1.3. Summary of Key Statistics
1.4. Future Market Insights (FMI) Analysis and Recommendations
2. Market Overview
2.1. Market Taxonomy
2.2. Market Definition
2.3. Market Introduction
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.1.1. Ascend in consumer spending on Alternative Litter
3.1.2. Solution Trends with Emphasis on Education
3.1.3. Sustainability and creating shared value
3.1.4. Investing more in research & development driving unrelenting innovation
3.1.5. Growing personal care of pets
3.1.6. Pet humanization is having a remarkable impact on the industry
3.1.7. Utilization of natural and premium products
3.2. Product Innovation / Development Trends
4. Key Success Factors
4.1. Product Adoption / Usage Analysis
4.2. Product USPs / Features
4.3. Strategic Promotional Strategies
5. Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033
5.1. Historical Market Value (US$ Million) Analysis, 2018 to 2022
5.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033
5.3. Y-o-Y Growth Trend Analysis
6. Market - Pricing Analysis
6.1. Regional Pricing Analysis By Product Type
6.2. Pricing Break-up
6.3. Average Pricing Analysis Benchmark
7. Market Background
7.1. Macro-Economic Factors
7.2. Forecast Factors - Relevance & Impact
7.3. Value Chain Analysis
7.4. Market Dynamics
7.4.1. Drivers
7.4.2. Restraints
7.4.3. Opportunity Analysis
7.5. Social Media Sentiment Analysis
7.5.1. Consumer Perception of target products on social media platforms - Positive and Negative Mentions
7.5.2. Trending Brands
7.5.3. Trending #hashtags
7.5.4. Social Media Platform Mentions (% of total mentions)
7.5.5. Social Media Mentions (% total mentions)
7.5.6. Trending Subject Titles
7.6. PESTLE Analysis
7.7. Porter’s Five Force
8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Type
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Million) and Volume (tons) Analysis By Product Type, 2018 to 2022
8.3. Current and Future Market Size (US$ Million) and Volume (tons) Analysis and Forecast By Product Type, 2023 to 2033
8.3.1. Clumping
8.3.2. Non-clumping
8.4. Market Attractiveness Analysis By Product Type
9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Material Type
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Million) and Volume (tons) Analysis By Material Type, 2018 to 2022
9.3. Current and Future Market Size (US$ Million) and Volume (tons) Analysis and Forecast By Material Type, 2023 to 2033
9.3.1. Clay
9.3.2. Silica
9.3.3. Plant Fibers
9.4. Market Attractiveness Analysis By Material Type
10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Million) and Volume (tons) Analysis By Nature, 2018 to 2022
10.3. Current and Future Market Size (US$ Million) and Volume (tons) Analysis and Forecast By Nature, 2023 to 2033
10.3.1. Natural
10.3.2. Conventional
10.4. Market Attractiveness Analysis By Nature
11. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Life Stage
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Million) and Volume (tons) Analysis By Life Stage, 2018 to 2022
11.3. Current and Future Market Size (US$ Million) and Volume (tons) Analysis and Forecast By Life Stage, 2023 to 2033
11.3.1. Adult
11.3.2. Kitten
11.4. Market Attractiveness Analysis By Life Stage
12. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Type
12.1. Introduction / Key Findings
12.2. Historical Market Size (US$ Million) and Volume (tons) Analysis By Type, 2018 to 2022
12.3. Current and Future Market Size (US$ Million) and Volume (tons) Analysis and Forecast By Type, 2023 to 2033
12.3.1. Scented/Fragrance
12.3.2. Unscented/Without Fragrance
12.4. Market Attractiveness Analysis By Type
13. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel
13.1. Introduction / Key Findings
13.2. Historical Market Size (US$ Million) and Volume (tons) Analysis By Sales Channel, 2018 to 2022
13.3. Current and Future Market Size (US$ Million) and Volume (tons) Analysis and Forecast Sales Channel, 2023 to 2033
13.3.1. Modern Trade
13.3.2. Convenience Stores
13.3.3. Pet Stores
13.3.4. Multi-brand Stores
13.3.5. Online Retailers
13.3.6. Other Sales Channel
13.4. Market Attractiveness Analysis By Sales Channel
14. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Country
14.1. Introduction / Key Findings
14.2. Historical Market Size (US$ Million) and Volume (tons) Analysis By Country, 2018 to 2022
14.3. Current and Future Market Size (US$ Million) and Volume (tons) Analysis and Forecast By Country, 2023 to 2033
14.3.1. United States
14.3.2. Canada
14.4. Market Attractiveness Analysis By Country
15. United States Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Type
15.1. Introduction / Key Findings
15.2. Historical Market Size (US$ Million) and Volume (tons) Analysis By Product Type, 2018 to 2022
15.3. Current and Future Market Size (US$ Million) and Volume (tons) Analysis and Forecast By Product Type, 2023 to 2033
15.3.1. Clumping
15.3.2. Non-clumping
15.4. Market Attractiveness Analysis By Product Type
16. United States Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Material Type
16.1. Introduction / Key Findings
16.2. Historical Market Size (US$ Million) and Volume (tons) Analysis By Material Type, 2018 to 2022
16.3. Current and Future Market Size (US$ Million) and Volume (tons) Analysis and Forecast By Material Type, 2023 to 2033
16.3.1. Clay
16.3.2. Silica
16.3.3. Plant Fibers
16.4. Market Attractiveness Analysis By Material Type
17. United States Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature
17.1. Introduction / Key Findings
17.2. Historical Market Size (US$ Million) and Volume (tons) Analysis By Nature, 2018 to 2022
17.3. Current and Future Market Size (US$ Million) and Volume (tons) Analysis and Forecast By Nature, 2023 to 2033
17.3.1. Natural
17.3.2. Conventional
17.4. Market Attractiveness Analysis By Nature
18. United States Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Life Stage
18.1. Introduction / Key Findings
18.2. Historical Market Size (US$ Million) and Volume (tons) Analysis By Life Stage, 2018 to 2022
18.3. Current and Future Market Size (US$ Million) and Volume (tons) Analysis and Forecast By Life Stage, 2023 to 2033
18.3.1. Adult
18.3.2. Kitten
18.4. Market Attractiveness Analysis By Life Stage
19. United States Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Type
19.1. Introduction / Key Findings
19.2. Historical Market Size (US$ Million) and Volume (tons) Analysis By Type, 2018 to 2022
19.3. Current and Future Market Size (US$ Million) and Volume (tons) Analysis and Forecast By Type, 2023 to 2033
19.3.1. Scented/Fragrance
19.3.2. Unscented/Without Fragrance
19.4. Market Attractiveness Analysis By Type
20. United States Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel
20.1. Introduction / Key Findings
20.2. Historical Market Size (US$ Million) and Volume (tons) Analysis By Sales Channel, 2018 to 2022
20.3. Current and Future Market Size (US$ Million) and Volume (tons) Analysis and Forecast Sales Channel, 2023 to 2033
20.3.1. Modern Trade
20.3.2. Convenience Stores
20.3.3. Pet Stores
20.3.4. Multi-brand Stores
20.3.5. Online Retailers
20.3.6. Other Sales Channel
20.4. Market Attractiveness Analysis By Sales Channel
21. Canada Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Type
21.1. Introduction / Key Findings
21.2. Historical Market Size (US$ Million) and Volume (tons) Analysis By Product Type, 2018 to 2022
21.3. Current and Future Market Size (US$ Million) and Volume (tons) Analysis and Forecast By Product Type, 2023 to 2033
21.3.1. Clumping
21.3.2. Non-clumping
21.4. Market Attractiveness Analysis By Product Type
22. Canada Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Material Type
22.1. Introduction / Key Findings
22.2. Historical Market Size (US$ Million) and Volume (tons) Analysis By Material Type, 2018 to 2022
22.3. Current and Future Market Size (US$ Million) and Volume (tons) Analysis and Forecast By Material Type, 2023 to 2033
22.3.1. Clay
22.3.2. Silica
22.3.3. Plant Fibers
22.4. Market Attractiveness Analysis By Material Type
23. Canada Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature
23.1. Introduction / Key Findings
23.2. Historical Market Size (US$ Million) and Volume (tons) Analysis By Nature, 2018 to 2022
23.3. Current and Future Market Size (US$ Million) and Volume (tons) Analysis and Forecast By Nature, 2023 to 2033
23.3.1. Natural
23.3.2. Conventional
23.4. Market Attractiveness Analysis By Nature
24. Canada Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Life Stage
24.1. Introduction / Key Findings
24.2. Historical Market Size (US$ Million) and Volume (tons) Analysis By Life Stage, 2018 to 2022
24.3. Current and Future Market Size (US$ Million) and Volume (tons) Analysis and Forecast By Life Stage, 2023 to 2033
24.3.1. Adult
24.3.2. Kitten
24.4. Market Attractiveness Analysis By Life Stage
25. Canada Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Type
25.1. Introduction / Key Findings
25.2. Historical Market Size (US$ Million) and Volume (tons) Analysis By Type, 2018 to 2022
25.3. Current and Future Market Size (US$ Million) and Volume (tons) Analysis and Forecast By Type, 2023 to 2033
25.3.1. Scented/Fragrance
25.3.2. Unscented/Without Fragrance
25.4. Market Attractiveness Analysis By Type
26. Canada Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel
26.1. Introduction / Key Findings
26.2. Historical Market Size (US$ Million) and Volume (tons) Analysis By Sales Channel, 2018 to 2022
26.3. Current and Future Market Size (US$ Million) and Volume (tons) Analysis and Forecast Sales Channel, 2023 to 2033
26.3.1. Modern Trade
26.3.2. Convenience Stores
26.3.3. Pet Stores
26.3.4. Multi-brand Stores
26.3.5. Online Retailers
26.3.6. Other Sales Channel
26.4. Market Attractiveness Analysis By Sales Channel
27. Market Structure Analysis
27.1. Market Analysis by Tier of Companies
27.2. Market Share Analysis of Top Players
27.3. Market Presence Analysis
28. Competition Analysis
28.1. Competition Dashboard
28.2. Competition Benchmarking
28.3. Competition Deep Dive
28.3.1. Purina Tidy Cats (Nestle Purina Petcare)
28.3.1.1. Overview
28.3.1.2. Product/Service Portfolio
28.3.1.3. Profitability by Market Segments (Product/Channel/Region)
28.3.1.4. Sales Footprint
28.3.1.5. Strategy Overview
28.3.2. RUFUnited States & COCO PYT LTD
28.3.2.1. Overview
28.3.2.2. Product/Service Portfolio
28.3.2.3. Profitability by Market Segments (Product/Channel/Region)
28.3.2.4. Sales Footprint
28.3.2.5. Strategy Overview
28.3.3. CATSAN (Mars, Incorporated)
28.3.3.1. Overview
28.3.3.2. Product/Service Portfolio
28.3.3.3. Profitability by Market Segments (Product/Channel/Region)
28.3.3.4. Sales Footprint
28.3.3.5. Strategy Overview
28.3.4. The Clorox Company
28.3.4.1. Overview
28.3.4.2. Product/Service Portfolio
28.3.4.3. Profitability by Market Segments (Product/Channel/Region)
28.3.4.4. Sales Footprint
28.3.4.5. Strategy Overview
28.3.5. Church & Dwight Co., Inc.
28.3.5.1. Overview
28.3.5.2. Product/Service Portfolio
28.3.5.3. Profitability by Market Segments (Product/Channel/Region)
28.3.5.4. Sales Footprint
28.3.5.5. Strategy Overview
28.3.6. Kent Corporation
28.3.6.1. Overview
28.3.6.2. Product/Service Portfolio
28.3.6.3. Profitability by Market Segments (Product/Channel/Region)
28.3.6.4. Sales Footprint
28.3.6.5. Strategy Overview
28.3.7. Silgan Holdings Inc.
28.3.7.1. Overview
28.3.7.2. Product/Service Portfolio
28.3.7.3. Profitability by Market Segments (Product/Channel/Region)
28.3.7.4. Sales Footprint
28.3.7.5. Strategy Overview
28.3.8. Dr. Elsey's
28.3.8.1. Overview
28.3.8.2. Product/Service Portfolio
28.3.8.3. Profitability by Market Segments (Product/Channel/Region)
28.3.8.4. Sales Footprint
28.3.8.5. Strategy Overview
28.3.9. J. RETTENMAIER & SÖHNE GmbH + Co KG (JRS)
28.3.9.1. Overview
28.3.9.2. Product/Service Portfolio
28.3.9.3. Profitability by Market Segments (Product/Channel/Region)
28.3.9.4. Sales Footprint
28.3.9.5. Strategy Overview
28.3.10. Oil-Dri Corporation of America
28.3.10.1. Overview
28.3.10.2. Product/Service Portfolio
28.3.10.3. Profitability by Market Segments (Product/Channel/Region)
28.3.10.4. Sales Footprint
28.3.10.5. Strategy Overview
28.3.11. Sinchem Silica Gel Co., Ltd
28.3.11.1. Overview
28.3.11.2. Product/Service Portfolio
28.3.11.3. Profitability by Market Segments (Product/Channel/Region)
28.3.11.4. Sales Footprint
28.3.11.5. Strategy Overview
28.3.12. Other Key Players (As per Request)
28.3.12.1. Overview
28.3.12.2. Product/Service Portfolio
28.3.12.3. Profitability by Market Segments (Product/Channel/Region)
28.3.12.4. Sales Footprint
28.3.12.5. Strategy Overview
29. Assumptions and Acronyms Used
30. Research Methodology
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United States and Canada Cat Litter Market
