The United States & Canada cat litter market industry is estimated to be valued at USD 1,536.5 million in 2023. It is projected to reach a valuation of USD 2,461.3 million by 2033.
It is estimated to showcase steady growth at a CAGR of 4.8% from 2023 to 2033. The market holds a share of about 30% to 40% in the global cat litter market.
Increasing adoption drives for shelter cats has led to their inclusion as valued members of families. Owners are hence striving to ensure their pets' cleanliness, happiness, and health. As a result, demand for cat care products is growing in the United States & Canada. The market has great potential for growth as owners constantly seek innovative options.
The trend is expected to provide profitable opportunities for key companies in the market. Main priorities for cat owners are efficient odor control, easy cleaning, quick clumping, and long shelf life.
With growth of urban areas and more people living in apartments or condos, indoor cats have become increasingly common in the United States & Canada. Cat litter is set to be essential for providing a suitable indoor toileting solution for these cats.
Cat litter also offers a convenient and hygienic way to manage a cat's waste. It provides a contained area for cats to eliminate, making it easier for owners to clean up and maintain a clean living environment. This explains their high preference.
Numerous households in the United States & Canada have multiple cats. Each cat requires its litter box, further increasing the need for larger quantities of cat litter.
The market has seen significant advancements in recent years. There are now various types of litter available, including clumping, non-clumping, scented, unscented, natural, and eco-friendly options. This wider range of choices appeals to different cat owners with specific preferences, leading to increased demand.
Cat owners are becoming more aware of the health benefits associated with certain types of cat litter. For instance, litters with better odor control or dust-free formulas can help improve the indoor air quality. These can also reduce potential respiratory issues for both cats and their owners, leading to high cat litter demand.
Expansion of e-commerce has made it easier for cat owners to purchase cat litter online, with convenient delivery options. This accessibility is projected to contribute to increased cat litter sales and demand.
A few other driving factors of the market:
| Attribute | Key Insights |
|---|---|
| United States & Canada Cat Litter Market Estimated Size (2023E) | USD 1,536.5 million |
| Projected Market Valuation (2033F) | USD 2,461.3 million |
| Value-based CAGR (2023 to 2033) | 4.8% |
| Collective Value Share: Top 5 Companies (2022A) | 35% to 45% |
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Cat owners are increasingly turning to alternate products available in the market. They are mainly choosing natural substitutes such as corn, wheat, walnut shells, and pine.
It is a result of increasing awareness regarding extraction of clay litters from earth by strip mining, which disturbs the ecosystem. It is one of the primary reasons for increasing spending on sustainable and natural litter alternatives available in the market.
Extensive research & development have successfully revolutionized the cat litter industry and other associated segments. For instance, in 2020, Aimicat, a robotics group, launched a revolutionary cat litter box. It is equipped with automatic odor elimination, cleaning, and other advanced hygiene features.
Throughout the projection period, these few factors are anticipated to accelerate development of the United States & Canada cat litter market. The target market is expected to expand at a CAGR of 4.8% from 2023 to 2033, according to Future Market Insights (FMI). It witnessed decent growth at a CAGR of 3.6% from 2018 to 2022.
Escalating Cat Ownership Rate to Scale Up Demand
Rate of cat adoption is rising for companionship reasons. Cats play a significant role as a companion in an individual’s life. The millennial generation and older adults are two generations that have a significant impact on the cat adoption rate.
The American Veterinary Medical Association (AVMA) reports that more than 45% of the United States homes now have a pet. Dogs are the most common type, followed by cats. Consequently, rising cat adoption rates indicates an expanding trend for cat litter in the next ten years.
Various Promotional Campaigns and Expos to Drive Demand for Cat Litter
To gain a considerable market share in the ever-growing competitive industry, businesses are adapting with several strategies. These include campaigns and attending pet product expos across the globe. Such promotional activities are enabling manufacturers and suppliers to promote their cat litter in a much broader landscape throughout the world.
For instance, in March 2022, the Orange County Convention Center in Orlando hosted the Global Pet Expo. The expo allowed pet product manufacturers and distributors to be members of the Pet Industry Distributors Association (PIDA) and the American Pet Products Association (APPA). They would be able to showcase their pet products, which are expected to provide an opportunity in the assessment period.
Increasing Number of Multi-cat Households to Push Sales
Trend toward multi-cat households in the United States is a significant factor driving demand for cat products, including cat litter. In recent years, there has been a growing awareness regarding the importance of animal welfare. More people are hence choosing to adopt pets rather than buying them from pet stores or breeders.
The sudden change in social attitudes has led to increasing number of cats being rescued and made available for adoption. An estimated 44% of cat families have more than one cat, which represents a surge in multi-cat households.
The trend is expected to provide opportunities for manufacturers to develop new and innovative products that cater to the needs of multi-cat households. For instance, manufacturers are focusing on introducing larger litter boxes or multi-cat litter formulations.
They are aiming to design these products to absorb moisture and odor more efficiently. This trend also highlights the need for manufacturers to focus on sustainability and eco-friendliness. Larger quantities of cat litter can have a significant environmental impact, which might propel cat litter demand.
Principal Consultant
Clumping Cat Litter to Witness High Demand as Innovations Continue to Rise
The clumping segment is expected to hold a significant United States & Canada cat litter market share through 2033. Clumping cat litter is popular as it forms tight clumps when it comes into contact with moisture.
Clumping makes it easy to scoop and dispose of soiled litter. This feature also helps to keep litter boxes clean and fresh, reducing the need for frequent and full litter box changes.
The clumping segment has benefited from ongoing product innovation and development. Manufacturers are nowadays introducing new and improved formulas that offer better odor control, long-lasting freshness, and increased absorbency.
Such innovations have helped to keep the clumping segment competitive and attractive to consumers. The clumping segment by product type contributed a share of more than 78.5% in 2022.
Consumers Might Prefer Buying Kitty Litter Boxes through Modern Trade Channels
By sales channel, the modern trade segment witnessed around 24.9% of market share in 2022. Modern trade channels include hypermarkets, supermarkets, departmental stores, and other retail formats.
Modern trade channels such as hypermarkets and supermarkets play a significant role in the distribution of cat litter products. These places offer consumers a wide range of options and competitive pricing.
Growing trend toward eco-friendlier and sustainable cat litter products is set to propel the segment. Various hypermarkets and supermarkets might increase their focus on offering these alternatives to satisfy demand.
Demand for Clay Litter to Expand in the United States & Canada through 2033
The clay segment held a significant share of 45.3% in 2022. However, silica is expected to reflect a prominent growth rate.
Clay-based cat litter is popular as it is affordable, widely available, and effective at absorbing moisture & odor. This segment has been around for a long time and has a strong market presence. Modern consumers are nowadays opting for the convenience and effectiveness of traditional clay-based cat litter.
Numerous brands have extended their portfolios to include cat litter specially designed for kittens. Dr. Elsey’s Precious Cat Kitten Attract Clumping Clay Litter is one such example that is designed considering kitten needs.
To cater to increasing demand for cat litter products, leading players in the market are introducing customized options. They are investing in the customized product segment as pet owners mainly prefer unique goods. In addition to this, renowned players operating in the target market are focusing on expanding their presence.
For instance:
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| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 1,536.5 million |
| Projected Market Valuation (2033) | USD 2,461.3 million |
| Value-based CAGR (2023 to 2033) | 4.8% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (USD Million) and Volume (tons) |
| Key Segments Covered | Product Type, Material Type, Life Stage, Type, Nature, Sales Channel, Country |
| Key Companies Profiled | Purina Tidy Cats (Nestle Purina Petcare); RUFUS & COCO PYT Ltd; CATSAN (Mars, Incorporated); The Clorox Company; Church & Dwight Co., Inc.; Kent Corporation; Silgan Holdings Inc.; Dr. Elsey's; J. RETTENMAIER & SÖHNE GmbH + Co KG (JRS); Oil-Dri Corporation of America; Sinchem Silica Gel Co., Ltd.; Others (As per Request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The market is anticipated to expand at a 7.9% CAGR from 2023 to 2033.
The market totals USD 787.6 million in 2023.
By 2033, the market is estimated to be worth USD 1,683.8 million.
The lack of awareness among pet owners about proper litter boxes limits the market growth.
From 2018 to 2022, the market rose at a 5.8% CAGR.
1. Executive Summary 2. Market Overview 3. Key Market Trends 4. Key Success Factors 5. Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033 6. Market - Pricing Analysis 7. Market Background 8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Type 8.1. Clumping 8.2. Non-clumping 9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Material Type 9.1. Clay 9.2. Silica 9.3. Plant Fibers 10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 10.1. Natural 10.2. Conventional 11. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Life Stage 11.1. Adult 11.2. Kitten 12. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Type 12.1. Scented/Fragrance 12.2. Unscented/Without Fragrance 13. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel 13.1. Modern Trade 13.2. Convenience Stores 13.3. Pet Stores 13.4. Multi-brand Stores 13.5. Online Retailers 13.6. Other Sales Channel 14. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Country 15. United States Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Type 15.1. Clumping 15.2. Non-clumping 16. United States Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Material Type 16.1. Clay 16.2. Silica 16.3. Plant Fibers 17. United States Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 17.1. Natural 17.2. Conventional 18. United States Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Life Stage 18.1. Adult 18.2. Kitten 19. United States Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Type 19.1. Scented/Fragrance 19.2. Unscented/Without Fragrance 20. United States Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel 20.1. Modern Trade 20.2. Convenience Stores 20.3. Pet Stores 20.4. Multi-brand Stores 20.5. Online Retailers 20.6. Other Sales Channel 21. Canada Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Type 21.1. Clumping 21.2. Non-clumping 22. Canada Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Material Type 22.1. Clay 22.2. Silica 22.3. Plant Fibers 23. Canada Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 23.1. Natural 23.2. Conventional 24. Canada Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Life Stage 24.1. Adult 24.2. Kitten 25. Canada Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Type 25.1. Scented/Fragrance 25.2. Unscented/Without Fragrance 26. Canada Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel 26.1. Modern Trade 26.2. Convenience Stores 26.3. Pet Stores 26.4. Multi-brand Stores 26.5. Online Retailers 26.6. Other Sales Channel 27. Market Structure Analysis 28. Competition Analysis 28.1. Purina Tidy Cats (Nestle Purina Petcare) 28.2. RUFUnited States & COCO PYT LTD 28.3. CATSAN (Mars, Incorporated) 28.4. The Clorox Company 28.5. Church & Dwight Co., Inc. 28.6. Kent Corporation 28.7. Silgan Holdings Inc. 28.8. Dr. Elsey's 28.9. J. RETTENMAIER & SÖHNE GmbH + Co KG (JRS) 28.10. Oil-Dri Corporation of America 28.11. Sinchem Silica Gel Co., Ltd 28.12. Other Key Players (As per Request) 29. Assumptions and Acronyms Used 30. Research Methodology
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United States and Canada Cat Litter Market
