As per Future Market Insights (FMI), the United Kingdom river cruise market revenue is expected to reach US$ 418.9 million by 2023. Revenue is estimated to reach around US$ 904.8 million by 2033. Sales are likely to surpass an 8.0% CAGR during the projected period 2023 to 2033.
Growing interest in experiential and immersive travel has been witnessed of late across Europe, and especially the United Kingdom. Several travellers are seeking unique and intimate experiences on their travels. People can explore the picturesque waterways and historical landmarks in the United Kingdom through river cruises.
Another factor driving the growth is the popularity of themed river cruise catering to specific interests and hobbies. This includes wine and culinary cruises, music-themed cruises, and holiday-themed cruises. This will help in enhancing customer experience and appeal to niche markets.
Surging demand for eco-friendly and sustainable cruises will increase the popularity of cruises among people. River cruise operators are increasingly adopting eco-friendly practices such as reducing fuel consumption and implementing waste management practices.
River cruises offer personalization in several ways to enhance the passenger experience. Several river cruise companies offer customizable itineraries. It allows passengers to choose the destinations they want to visit and the activities they want to participate in. This allows passengers to tailor the cruise experience to their interests and preferences.
River cruises often offer on-board entertainment options, such as live music, performances, and games. These activities can be tailored to passengers' interests and preferences, allowing for a more personalized and enjoyable experience.
River cruise companies are incorporating technology to enhance the guest experience. This includes Wi-Fi, interactive entertainment systems, and mobile applications that provide information about destinations.
One instance of personalized offerings in the United Kingdom river cruise market is Emerald Waterways' You Design It, We Sail It program, which was launched in 2019. This program allows customers to customize river cruise itineraries by selecting preferred destinations, activities, and dining options.
Key Trends Shaping the United Kingdom River Cruise Market:
Travelers are increasingly seeking unique and immersive experience rather than traditional beach or city vacations. River cruise provides an opportunity to discover the cultural and natural treasures of the United Kingdom. It offers a more intimate and relaxed way of exploring the country’s waterways and picturesque landscapes.
River cruises offer convenience and accessibility, as they often depart from easily accessible ports and provide a hassle-free travel experience. Travelers can embark on a river cruise without the need for long-haul flights or extensive planning.
River cruise operators in the United Kingdom are diversifying their offerings to cater a broad range of interest and demographics. They are introducing themed cruise focused on history, gastronomy, wildlife, and cultural experiences.
| Attribute | Key Insights |
|---|---|
| Estimated United Kingdom River Cruise Market Size (2023E) | US$ 418.9 million |
| Projected Market Valuation (2033F) | US$ 904.8 million |
| Value-based CAGR (2023 to 2033) | ~8.0% |
| Collective Value Share: Top 5 Countries (2022A) | ~20% to 30% |
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The market for the United Kingdom river cruise is likely to surpass 8.0% CAGR between 2023 and 2033. In 2023, the market is expected to register a valuation of US$ 418.9 million.
The market in the United Kingdom has been experiencing high growth, with more travelers seeking such niche vacation experiences. Increasing focus on sustainability and the low environmental impact of river cruises are also anticipated to contribute to growth. Key players in the United Kingdom river cruise market are focusing on how to make the whole process more sustainable.
One of the sustainability-focused packages in the United Kingdom river cruise market is the ‘Uniworld Boutique River Cruises' Sustainable Tourism Commitment, which was launched in 2021. As part of this commitment, Uniworld implemented a range of measures to reduce its environmental impact, support local communities, and promote sustainable tourism practices.
The United Kingdom river cruise market has been experiencing growth and increased popularity, with expanding destination options. It is expected to become more appealing to mature travelers due to a variety of itineraries, and convenience and comfort. These are some of the key drivers propelling growth in the market.
Increasing awareness and concern about environmental issues have led to a great emphasis on sustainable travel options. River cruises are considered as eco-friendly as compared to large ocean cruises. They have low carbon footprints, use less fuel, and have small passenger capabilities. This focus on sustainability aligns with the preferences of eco-conscious travelers. This is likely to keep driving demand for river cruises in the United Kingdom during the forecast period.
Rising interest in river cruising can be attributed to the unique and immersive travel experiences offered by brands operating in this sphere. It provides access to less-explored destinations, and space to focus on cultural and historical experiences. It also provides high level of comfort and personalized service. These factors have contributed to the growing popularity of river cruises among travelers in the United Kingdom.
River cruises are becoming increasingly popular among older travelers, especially those who are looking for a comfortable, hassle-free way to explore new destinations. River cruise ships typically offer luxurious amenities and services. It allows travelers to relax and enjoy the journey while still being able to experience different destinations.
The United Kingdom has seen a rise in the demand for domestic travel experiences. Travelers are increasingly seeking to explore their own country, and service providers have caught up with this trend.
River cruises operating in the United Kingdom offer a unique way to discover the country's scenic waterways, historical sites, and cultural attractions. This growing interest in domestic travel has contributed to the expansion of the target market.
The market has seen a shift towards experiential travel. Travelers seek authentic and immersive experiences. This allows them to connect with local culture, history, and cuisine. River cruises are so popular because they offer opportunities to gain a deep understanding and appreciation of the United Kingdom's heritage and traditions.
The development of river cruise infrastructure, such as docking facilities, has played a vital role in boosting the market.
Improved access and facilities along the rivers have made it easy for cruise lines to operate and offer a seamless experience to passengers. This has facilitated the growth of river cruise itineraries and the expansion of the market.
Principal Consultant
46 to 55 Years Age Category to Retain Significant Contribution in the Market
The preference for river cruises can vary across different age groups, but certain groups show higher affinity for this type of travel and this is highlighted in the report. People between the age group of 46 to 55 years have been observed to show a high preference for river cruises.
This age group often falls within the demographic of mid-career professionals or individuals with more flexible schedules due to their life stage. This allows them to dedicate time for leisure travel. They often have established careers, financial stability, and a desire for more enriching and experiential travel experiences.
River cruises offer a combination of relaxation, exploration, and cultural immersion. It aligns well with the preferences and interests of individuals in this age range. These factors are expected to speed up market development during the forecast period.
6 to 12 day River Cruise Trips are Highly Preferred in the United Kingdom
In the United Kingdom river cruise market, the preferred duration of trips can vary based on individual preferences and interests. It is observed that trips ranging from 6 to 12 days tend to account for a relatively high value share in the market.
This duration strikes a balance between offering an immersive experience and accommodating the time constraints of travelers.
A 6 to 12 day river cruise allows passengers to explore multiple destinations along the river. They can also visit significant landmarks, and immerse themselves in the local culture and history. It provides a comprehensive experience without being too short or too long. It is considered appealing to a wide range of travelers.
Short trips, such as 3 to 5 days, are popular among those seeking a quick getaway. These are becoming popular for those who want to combine a river cruise with other travel plans. These short trips are particularly attractive to residents or travelers who have limited time, but want to experience a river cruise conveniently.
Family River Cruises Expected to Hold Leading Shares in the United Kingdom Market
Based on tourist type, the family segment has emerged to lead the United Kingdom river cruise market. Cruise lines and operators recognize the significance of this segment. They are offerings and experiences tailored to the needs and preferences of families. It will help in ensuring their continued prominence in the market.
For instance, various cruise lines provide attractive group discounts and incentives for friends and families booking together. These can include reduced fares, complimentary amenities, or exclusive group activities.
Promotional offers make river cruise more affordable and appealing to groups. These factors further driving the family segment's market share in the forthcoming decades.
Key players in the river cruise market in the United Kingdom have been implementing various strategies to enhance their presence. They are developing new products and actively pursuing new initiatives to attract a wide clientele. They are also implementing strategies such as introducing multi-generational packages to cater to family travel, theme cruise vacations to engage young passengers, etc.
Key players are focusing on expanding their business into untapped regions or countries. By identifying new markets and leveraging their expertise. They aim to tap into the potential of emerging destinations and broad their customer base.
For instance:
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| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ million/billion for Value |
| Key Countries Covered | United Kingdom |
| Key Segments Covered | By Number of Bookings(Age, Duration of Trips, Demographic, Nationality, Group Type) |
| Key Companies Profiled | AmaWaterways; Viking River Cruises; Tauck River Cruises; Crystal River Cruises; Scenic Luxury Cruises & Tours; Uniworld Boutique River Cruise; Abercrombie & Kent; Amadeus River Cruises; European Waterways; Belmond; French Country Waterways; CroisiEurope; Fred. Olsen Cruise Lines; Riviera Travel River Cruises; Wendy Wu River Cruises; Grand Circle Travel; Nicko Cruises Schiffsreisen Gmbh; Saga Cruises; Emerald Cruises; Others |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The market is anticipated to be worth US$ 418.9 million until 2023.
The market registered a CAGR of 7% from 2018 to 2022.
The market is anticipated to reach US$ 24.2 billion through 2033.
The United Kingdom river cruise market is estimated to hit US$ 904.8 million through 2033.
The Integration of technological advancements and digitalization presents huge potential for market growth.
1. Executive Summary 1.1. Market Outlook 1.1.1. Who Is Travelling? 1.1.2. Travel Gross Bookings 1.1.3. Travel Gross Revenue 1.1.4. How Much Do They Spend? 1.2. Evolution Analysis 1.3. FMI Analysis and Recommendations 2. Gross Spending 2.1. Spending (US$ million) Historical Analysis and Forecast (2018 to 2022) & (2023 to 2033) 2.2. Number of Passengers (Thousands) Historical Analysis and Forecast (2018 to 2022) & (2023 to 2033) 2.3. Total Spending Y-o-Y Growth Projections (2023 to 2033) 2.4. Number of Tourists Y-o-Y Growth Projections 3. Global v/s United Kingdom Spending Analysis 4. Europe v/s United Kingdom Spending Analysis 5. Market Analysis 5.1. River Cruises 5.2. Ocean Cruises 5.3. City Breaks 6. Key Operators 6.1. Fleet size of Each Operator 6.2. Average Annual Trips by Each Operator 6.3. Average passenger flow per trip 6.4. New v/s Refurbished Ship Market Analysis (2018 to 2022) & (2023 to 2033) 7. Key Trend Analysis 7.1. Appetite for All Inclusive 7.2. Multi Generation Travel 7.3. Technology Integration 7.4. Personalization 7.5. Digitalization & Technology 7.6. Apps 7.7. Wellness 7.8. Sustainability 7.9. Solo Travellers 7.10. Themed Cruises 7.11. Cruise & Stay 7.12. Shore excursions/activities 7.13. Onboard facilities 7.14. Holiday durations – demand for longer/shorter breaks 7.15. Other Trends (During the course of research) 8. Consumer Buying Behavior 8.1. Per Capita Spending 8.2. Frequency of Trips Booked 8.3. Day Trip v/s Packages 8.4. Destinations Covered 8.5. Comparative Prices & Packages 8.6. Quality of Service, Amenities Offered, Customer Satisfactions 8.7. Recommendations 8.8. Marketing & Promotions 9. Average Occupancy/Booking Rates, 2022 9.1. By Age 9.1.1. 15-25 Years 9.1.2. 26-35 Years 9.1.3. 36-45 Years 9.1.4. 46-55 Years 9.1.5. 66-75 Years 9.2. By Demographic 9.2.1. Men 9.2.2. Women 9.3. By Nationality 9.3.1. Domestic 9.3.2. International 9.4. By Duration of the trip 9.4.1. 0 to 5 Days 9.4.2. 6 to 12 Days 9.4.3. 12 days and above 9.5. By Group Type 9.5.1. Family 9.5.2. Couples 9.5.3. Youth Groups 9.5.4. Single Tourists 10. Key River Basins 10.1. Main – Danube Canal 10.2. Main 10.3. Rhine 10.4. Danube 10.5. Moselle 10.6. Saar 10.7. United Kingdom – Key Ports ( Preferred by Passengers) 10.7.1. Kelheim 10.7.2. Regensburg 10.7.3. Straubing 10.7.4. Deggendorf 11. River Cruises Continue to Rise in Popularity 11.1. Growth Parameters 11.1.1. Demand Reaches All-Time High 11.1.2. Millennial Interest 11.1.3. Frequently Launch of Luxury Cruises by Prominent Players 11.1.4. Growing Trend of Regional Cuisine, Luxury Cabins & Cultural Enrichment 11.1.5. Growing Number of Luxury River Cruises 11.1.6. Eco Lodging on Rise 11.2. Cruise Ship Tourism United Kingdom Value Chain 11.3. Popular Cruises in Europe 12. Number of Passengers & Passenger growth Rate in European Cruises Market (2018 to 2022) 12.1. No. of river cruise passengers (in thousands) 12.2. % of Change 12.3. Cruise Passengers Volume per European Union Country 13. Supply to Demand: Todays Travel Distribution Network 13.1. Top Cruise Manufacturers in Europe 13.1.1. Northrop & Johnsons 13.1.2. Yachtico Inc. 13.1.3. Sailogy S.A. 13.1.4. Boatbookings 13.1.5. Royal Yatch International 13.1.6. Zizooboats Gmbh 13.2. Travel Gross Revenues – River Cruise 13.2.1. Supplier Direct (AmaWaterways, Zambezi Queen, Vikings River Cruisers etc) 14. Challenges & Looking Forward 14.1. Success Stories: Case Studies 14.2. FMI Recommendations 15. Market Stakeholders Landscape 15.1. Market Share – Key Players 15.2. Competitive Landscape – Dashboard 15.2.1. AmaWaterways 15.2.1.1. Company Overview 15.2.1.2. Service Offerings 15.2.1.3. New v/s Refurbished ships 15.2.1.4. Key Financials 15.2.1.5. Booking Channel Strategy 15.2.1.6. Company Strategy 15.2.2. Viking River Cruises 15.2.3. Tuack River Cruises 15.2.4. Crystal River Cruises 15.2.5. Scenic Luxury Cruises & Tours 15.2.6. G Adventures 15.2.7. Abercrombie & Kent 15.2.8. Amadeus River Cruises 15.2.9. European Waterways 15.2.10. Belmond 15.2.11. French Country Waterways 15.2.12. CrosiEurope 15.2.13. Fred. Olsen River Cruises 15.2.14. Riviera Travel River Cruises 15.2.15. Wendy Wu River Cruises 15.2.16. A-Rosa 15.2.17. Grand Circle Cruise Line 15.2.18. KD Cruise Services 16. Social Media Sentimental Analysis 16.1. Travel Influencers: a new Phenomenon in the world of Tourism 16.2. Social Media Platforms Preferred 16.3. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions 16.4. Trending #Hashtags & Keywords 16.5. Social Media Platform Mentions (% of Total Mentions) 16.6. Trending Subject Titles 16.7. Social Media Preferences By Age Category 16.8. Online v/s Offline Booking Preference Model 17. Assumptions and Acronyms Used 18. Research Methodology
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United Kingdom River Cruise Market
