[400 Pages Report] The ultrasonic sensors market size is expected to grow from US$ 5,138.4 Million in 2022 to US$ 13,241.8 Million by 2030. Demand for ultrasonic sensors is anticipated to grow at a CAGR of 12% during 2022 to 2030.
Attribute | Details |
---|---|
2022 Market Value | US$ 5,138.4 million |
2030 Market Value | US$ 13,241.8 million |
CAGR% (2022 to 2030) | 12.0% |
Share of Top 5 Market Players | 45% |
The ultrasonic sensors accounts for almost 12% market share of global sensors market. Ultrasonic sensors are used throughout many applications and industries, for object detection, distance measurement, liquid level measurement, and anti-collision detection among others.
Moreover, different types of ultrasonic sensors include drip-proof ultrasonic sensors, high-frequency ultrasonic sensors, and open structure ultrasonic sensors. Also, these sensors are primarily used as proximity sensors which are found in anti-collision safety system and automobile self-parking technology.
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Market Statistics | Details |
---|---|
H1,2021 (A) | 8.7% |
H1,2022 Projected (P) | 11.2% |
H1,2022 Outlook (O) | 11.5% |
BPS Change : H1,2022 (O) - H1,2022 (P) | (+) 33 ↑ |
BPS Change : H1,2022 (O) - H1,2021 (A) | (+) 276 ↑ |
The ultrasonic sensors market is expanding as a result of the increasing use of ultrasonic sensors in a variety of industries for distance measurement, object detection, and pallet detection. It is anticipated that the market will benefit from the rising demand for these systems in the medical sector for echocardiograms and echo graphs.
As per Future Market Insights, an increase of 33 units in BPS values noticed in the ultrasonic sensors market in H1, 2022 – Outlook (O) over H1, 2022 Projected (P). For the non-destructive examination of objects, such as the inspection, quantitative testing, and health monitoring of historic buildings, ultrasonic sensors are used. In challenging conditions where optical sensors are useless, they are very helpful.
Moreover, compared to H1, 2021 (A), the ultrasonic sensors market increased by 233 BPS in H1 -2022. As per FMI, modern ultrasonic sensors are used in agriculture to measure crop height, look for pesticides, dust, and water levels for irrigation. Additionally, they are used in hazardous environments to detect high-pressure that emit ultrasonic sound.
The global ultrasonic sensors market was valued at ~US$ 4,622.0 Mn in 2021. Adoption of ultrasonic sensors is increasing in robotics to implement a real-time obstacle avoidance system for robot, so that robot can continuously detect the surrounding. Ultrasonic sensors are widely used in robotics as these sensors are not affected by moisture, dust, and dirt and are also used in a dark environment since the light does not affect the sensor’s detection ability.
Ultrasonic sensors are used in robotics to avoid the obstacle in their way, so that they can move toward the target area. Moreover, ultrasonic sensors are utilized to detect the large obstacle and to obtain information between the robot and obstacle.
Ultrasonic sensors also help robots for object detection, tracking an object, and detecting the position of object. The adoption of robots is increasing in various sectors including healthcare, logistics, manufacturing, and others.
In urban areas, increasing congested traffic results in large number of accidents at low speed. To improve the road safety and satisfy government regulations, automobile manufacturers are adding a range of diverse technologies that can help drivers to avoid accident while driving and for these ultrasonic sensor based advanced driver assistance system is used. ADAS improve comfort, energy efficiency and convenience.
Ultrasonic sensors detect the obstacle and warns the driver in advance of possible collision in a congested traffic environment. These sensors are placed on the front and rear bumpers so that it helps in determining the speed and distance through sound waves. It is generally used at low speed and at short distance for blind-spot detection and obstacle detection.
With significant increase in cases of COVID-19, social distancing is becoming important. Scientists and technical institution are aiding the fight against the pandemic. New tools and technologies are being adopted for detecting the virus, for sanitization purpose.
Institutions are innovating various tools such as automated touchless doorbell to ensure the visitor does not have to touch the bell which will minimize the chance of virus spread. For innovating such tools, the demand of ultrasonic sensors is increasing.
The demand for ultrasonic sensors is also increasing for sanitization bands as these bands have inbuilt proximity sensors and UV light, that sense when the user’s hand is near an object and automatically disinfects the object via UV-light and alcohol-based spray.
Ultrasound is playing significant role in the diagnosis, treatment and in evaluation of severe acute pneumonia associated with severe case of COVID-19. It provides instant, full motion video of cross section of the patient’s body and is frequently used to image organs such as the heart, liver, kidney and gallbladder.
Lung ultrasound has emerged as a top tool in the struggle against COVID-19. Hospitals are using it to monitor and even diagnosis cases where tests are unavailable. It is estimated that the adoption of ultrasonic sensors would increase by 1.7X in 2022.
U.S. market is set to register exponential demand growth of ultrasonic sensors in the North America region with a CAGR of around 7.6% during 2022-30.
According to FMI analysis, in 2021, North America and Europe dominated the ultrasonic sensors market. Analysis suggests that the incremental $ opportunity for U.S. ultrasonic sensors market is estimated at US$ 977.82 Mn for 2022-2030. U.S. is offering the opportunity for revenue generation, owing to introduction of advanced technologies and increasing investment by companies in various sectors for smart production techniques and process automation.
The ultrasonic sensor in U.S. is estimated to grow approximately by 4.5% Y-o-Y from 2020 to 2021.
India market is set to register a noteworthy growth in the ultrasonic sensors industry after China, and market size is expected reach 4.3X by 2030. The Indian market is anticipated to create an absolute dollar opportunity of ~US$ 600.7 Mn during 2022-30.
In South Asia & Pacific, densely populated economy of India contributes approximately 15% towards global population as the pregnancy rates are increasing the demand of obstetric ultrasonic transducer in medical sector.
Moreover, due to rising awareness about ultrasonic treatments is increasing the demand of ultrasonic sensors in the region. Also, increasing awareness regarding smart agriculture is one of the major factor that is driving the growth of ultrasonic sensors market in the region.
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The ultrasonic sensors in automotive sector is estimated to dominate the global sales of ultrasonic sensors, and expected to grow by 3.2X between 2022 & 2030. Moreover, automotive segment accounted the major market share of 21.7% in 2021.
Ultrasonic sensors are used as motion sensors in home automation systems. Sensor technology helps in solving many problems when it comes to protecting home from damage. Ultrasonic sensors help in improving convenience and performance while reducing energy consumptions. These sensors senses motion or presence of an object by obstructing the transmitted ultrasonic waves.
The sensors help in boosting energy savings through the heat, control of lights and other energy consumers. Ultrasonic sensors are used for turning the lights on and off with motion detection. Also, these sensors are in smart valve kit helps in detecting the water level in the tanks which prevents excessive damage due to flooding.
The medical industry accounted for around 21% market share in the global ultrasonic sensors market in 2021. The medical field has multiple applications of ultrasonic sensors which include lithotripsy, echocardiography, and ultrasonography.
The demand is increasing for ultrasonic sensors for medical applications as these sensors are risk-free substitute to radiography solutions and alternative to piezoelectric sensors. Ultrasonic sensors are widely used in medical applications as these sensors can visualize the internal condition of the human body without any damage.
Ultrasonic sensors are used for various medical inspection including diagnosis of internal body organs like kidneys, liver, gallbladder, and for watching the growth of fetus and health condition of a pregnant women. As the ultrasonic sensors have the ability of real-time visualization, it is used for tissue biopsy sampling while locating the target organ.
Ultrasonic sensors are also used for close examination of eyes, cardiac diagnosis, and also for breast cancer check-ups to detect the presence of lumps under the breast. For detecting any physical abnormality of the uterus, uterus examination is done by using ultrasonic sensors. Moreover, ultrasonic sensors also help in detecting arteriosclerosis by checking the intimal thickness measurement, blood flow and endothelial function test.
Adoption of push strategy has helped key players to increase flow of their product in the market and reach target customers. With capacity expansion, companies are looking forward to collaboration with global suppliers to ensure their global presence.
Key players in the ultrasonic sensors market are focusing on increasing their production capacity to meet the growing demand from OEM’s and commercial customers.
Attribute | Details |
---|---|
Market value in 2021 | US$ 4,622.0 million |
Market CAGR 2017 to 2021 | 9.7% |
Share of top 5 players | Around 45% |
Forecast Period | 2022 to 2030 |
Historical Data Available for | 2015 to 2021 |
Market Analysis | USD Million for Value |
Key regions covered | North America; Latin America; Europe; East Asia; South Asia & Pacific; and Middle East and Africa |
Key countries covered | USA, Canada, Brazil, Mexico, Germany, UK, France, Spain, Russia, China, India, Malaysia, Singapore, Australia, Japan, GCC countries, and South Africa |
Key market segments covered | Type, Application, Industry, Region |
Key companies profiled | Rockwell Automation; Siemens AG; Honeywell International; Balluff GmbH; Pepperl +Fuchs AG; Baumer Ltd; Murata Manufacturing Co, Ltd; Crest Ultrasonic; Omron Corporation; Blatek Inc; Keyence Corporation |
Report coverage | Market forecast, company share analysis, competition intelligence, DROT analysis, market dynamics and challenges, and strategic growth initiatives |
Customization & pricing | Available upon request |
The global ultrasonic sensors market is valued at around US$ 1,249.7 Mn in 2021.
Demand of ultrasonic sensors is increasing for vehicle parking coupled with increasing adoption of ultrasonic sensors in robotics are some of the factors driving the growth of ultrasonic sensors market.
From 2015 to 2021, demand for ultrasonic sensors increased at a CAGR of around 9.7%.
The ultrasonic sensors market is projected to increase at 12% CAGR and is projected to be valued at around US$ 13,241.8 Mn by 2030.
Germany, the U.S., Japan, China, and India are major demand countries for ultrasonic sensors.
1. Executive Summary 1.1. Global Market Outlook 1.2. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Key Market Trends 3.1. Key Trends Impacting the Market 3.2. Innovation / Development Trends 3.3. Key Success Factors 4. Impact Analysis of Pandemic Crisis & Economic Slowdown 4.1. Impact of crisis (COVID-19) on Ultrasonic Sensors Market 4.2. Current Economic Projection and Probable Impact on GDP 4.3. Future Market Impact Trends 4.4. Recovery Scenario (Short Term/Mid Term/Long Term Impact on Market) 4.5. Other Key Trends 5. Global Ultrasonic Sensors Market Demand (in Value in US$ Mn) Analysis 2015-2021 and Forecast, 2022-2030 5.1. Historical Market Value (US$ Mn) Analysis, 2015-2021 5.2. Current and Future Market Value (US$ Mn) Projections, 2022-2030 5.2.1. Y-o-Y Growth Trend Analysis 5.2.2. Absolute $ Opportunity Analysis 6. Market Background 6.1. Macro-Economic Factors 6.2. Forecast Factors - Relevance & Impact 6.3. Value Chain 6.4. Market Dynamics 6.4.1. Drivers 6.4.2. Restraints 6.4.3. Opportunities 7. Global Ultrasonic Sensors Market Analysis 2015-2021 and Forecast 2022-2030, by Type 7.1. Introduction / Key Findings 7.2. Historical Market Size (US$ Mn) Analysis By Type, 2015 - 2021 7.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Type, 2022 - 2030 7.3.1. Proximity Sensors 7.3.2. Retro-reflective Sensors 7.3.3. Through Beam Sensors 7.3.4. Others 7.4. Market Attractiveness Analysis By Type 8. Global Ultrasonic Sensors Market Analysis 2015-2021 and Forecast 2022-2030, by Application 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ Mn) Analysis By Application, 2015 - 2021 8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application, 2022 - 2030 8.3.1. Object Detection 8.3.2. Distance Measurement 8.3.3. Liquid Level Measurement 8.3.4. Anti-collision Detection 8.3.5. Others 8.4. Market Attractiveness Analysis By Application 9. Global Ultrasonic Sensors Market Analysis 2015-2021 and Forecast 2022-2030, by Industry 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ Mn) Analysis By Industry, 2015 - 2021 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Industry, 2022 - 2030 9.3.1. Automotive 9.3.2. Healthcare & Medical 9.3.3. Oil & Gas 9.3.4. Industrial 9.3.5. Food & Beverages 9.3.6. Others 9.4. Market Attractiveness Analysis By Industry 10. Global Ultrasonic Sensors Market Analysis 2015-2021 and Forecast 2022-2030, by Region 10.1. Introduction / Key Findings 10.2. Historical Market Size (US$ Mn) Analysis By Region, 2015 - 2021 10.3. Current Market Size (US$ Mn) Analysis and Forecast By Region, 2022 - 2030 10.3.1. North America 10.3.2. Latin America 10.3.3. Europe 10.3.4. East Asia 10.3.5. South Asia & Pacific 10.3.6. Middle East & Africa 10.4. Market Attractiveness Analysis By Region 11. North America Ultrasonic Sensors Market Analysis 2015-2021 and Forecast 2022-2030 11.1. Introduction 11.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2021 11.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2030 11.3.1. By Type 11.3.2. By Application 11.3.3. By Industry 11.3.4. By Country 11.3.4.1. U.S. 11.3.4.2. Canada 11.4. Market Attractiveness Analysis 11.4.1. By Type 11.4.2. By Application 11.4.3. By Industry 11.4.4. By Country 12. Latin America Ultrasonic Sensors Market Analysis 2015-2021 and Forecast 2022-2030 12.1. Introduction 12.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2021 12.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2030 12.3.1. By Type 12.3.2. By Application 12.3.3. By Industry 12.3.4. By Country 12.3.4.1. Brazil 12.3.4.2. Mexico 12.3.4.3. Rest of Latin America 12.4. Market Attractiveness Analysis 12.4.1. By Type 12.4.2. By Application 12.4.3. By Industry 12.4.4. By Country 13. Europe Ultrasonic Sensors Market Analysis 2015-2021 and Forecast 2022-2030 13.1. Introduction 13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2021 13.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2030 13.3.1. By Type 13.3.2. By Application 13.3.3. By Industry 13.3.4. By Country 13.3.4.1. Germany 13.3.4.2. Italy 13.3.4.3. France 13.3.4.4. U.K. 13.3.4.5. Spain 13.3.4.6. BENELUX 13.3.4.7. Russia 13.3.4.8. Rest of Europe 13.4. Market Attractiveness Analysis 13.4.1. By Type 13.4.2. By Application 13.4.3. By Industry 13.4.4. By Country 14. East Asia Ultrasonic Sensors Market Analysis 2015-2021 and Forecast 2022-2030 14.1. Introduction 14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2021 14.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2030 14.3.1. By Type 14.3.2. By Application 14.3.3. By Industry 14.3.4. By Country 14.3.4.1. China 14.3.4.2. Japan 14.3.4.3. South Korea 14.4. Market Attractiveness Analysis 14.4.1. By Type 14.4.2. By Application 14.4.3. By Industry 14.4.4. By Country 15. South Asia & Pacific Ultrasonic Sensors Market Analysis 2015-2021 and Forecast 2022-2030 15.1. Introduction 15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2021 15.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2030 15.3.1. By Type 15.3.2. By Application 15.3.3. By Industry 15.3.4. By Country 15.3.4.1. India 15.3.4.2. ASEAN 15.3.4.3. Australia & New Zealand 15.3.4.4. Rest of South Asia & Pacific 15.4. Market Attractiveness Analysis 15.4.1. By Type 15.4.2. By Application 15.4.3. By Industry 15.4.4. By Country 16. Middle East and Africa Ultrasonic Sensors Market Analysis 2015-2021 and Forecast 2022-2030 16.1. Introduction 16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2021 16.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2022 - 2030 16.3.1. By Type 16.3.2. By Application 16.3.3. By Industry 16.3.4. By Country 16.3.4.1. GCC Countries 16.3.4.2. Turkey 16.3.4.3. South Africa 16.3.4.4. Rest of Middle East and Africa 16.4. Market Attractiveness Analysis 16.4.1. By Type 16.4.2. By Application 16.4.3. By Industry 16.4.4. By Country 17. Key and Emerging Countries Analysis- Ultrasonic Sensors Market 17.1. U.S. Ultrasonic Sensors Market Analysis 17.1.1. By Type 17.1.2. By Application 17.1.3. By Industry 17.2. Canada Ultrasonic Sensors Market Analysis 17.2.1. By Type 17.2.2. By Application 17.2.3. By Industry 17.3. Mexico Ultrasonic Sensors Market Analysis 17.3.1. By Type 17.3.2. By Application 17.3.3. By Industry 17.4. Brazil Ultrasonic Sensors Market Analysis 17.4.1. By Type 17.4.2. By Application 17.4.3. By Industry 17.5. Germany Ultrasonic Sensors Market Analysis 17.5.1. By Type 17.5.2. By Application 17.5.3. By Industry 17.6. Italy Ultrasonic Sensors Market Analysis 17.6.1. By Type 17.6.2. By Application 17.6.3. By Industry 17.7. France Ultrasonic Sensors Market Analysis 17.7.1. By Type 17.7.2. By Application 17.7.3. By Industry 17.8. U.K. Ultrasonic Sensors Market Analysis 17.8.1. By Type 17.8.2. By Application 17.8.3. By Industry 17.9. Spain Ultrasonic Sensors Market Analysis 17.9.1. By Type 17.9.2. By Application 17.9.3. By Industry 17.10. BENELUX Ultrasonic Sensors Market Analysis 17.10.1. By Type 17.10.2. By Application 17.10.3. By Industry 17.11. Russia Ultrasonic Sensors Market Analysis 17.11.1. By Type 17.11.2. By Application 17.11.3. By Industry 17.12. China Ultrasonic Sensors Market Analysis 17.12.1. By Type 17.12.2. By Application 17.12.3. By Industry 17.13. Japan Ultrasonic Sensors Market Analysis 17.13.1. By Type 17.13.2. By Application 17.13.3. By Industry 17.14. South Korea Ultrasonic Sensors Market Analysis 17.14.1. By Type 17.14.2. By Application 17.14.3. By Industry 17.15. India Ultrasonic Sensors Market Analysis 17.15.1. By Type 17.15.2. By Application 17.15.3. By Industry 17.16. ASEAN Ultrasonic Sensors Market Analysis 17.16.1. By Type 17.16.2. By Application 17.16.3. By Industry 17.17. Australia and New Zealand Ultrasonic Sensors Market Analysis 17.17.1. By Type 17.17.2. By Application 17.17.3. By Industry 17.18. GCC Countries Ultrasonic Sensors Market Analysis 17.18.1. By Type 17.18.2. By Application 17.18.3. By Industry 17.19. Turkey Ultrasonic Sensors Market Analysis 17.19.1. By Type 17.19.2. By Application 17.19.3. By Industry 17.20. South Africa Ultrasonic Sensors Market Analysis 17.20.1. By Type 17.20.2. By Application 17.20.3. By Industry 18. Market Structure Analysis 18.1. Market Analysis by Tier of Companies 18.2. Market Concentration 18.3. Market Share Analysis of Top Players 18.4. Market Presence Analysis 18.4.1. Regional footprint by Players 18.4.2. Product footprint by Players 18.4.3. Channel footprint by Players 19. Competition Analysis 19.1. Competition Dashboard 19.2. Competition Deep Dive 19.2.1. Rockwell Automation 19.2.1.1. Business Overview 19.2.1.2. Product Portfolio 19.2.1.3. Profitability by Market Segments (Product/Channel/Region) 19.2.1.4. Sales Footprint 19.2.1.5. Strategy Overview 19.2.1.5.1. Marketing Strategy 19.2.1.5.2. Product Strategy 19.2.1.5.3. Channel Strategy 19.2.2. Siemens AG 19.2.2.1. Business Overview 19.2.2.2. Product Portfolio 19.2.2.3. Profitability by Market Segments (Product/Channel/Region) 19.2.2.4. Sales Footprint 19.2.2.5. Strategy Overview 19.2.2.5.1. Marketing Strategy 19.2.2.5.2. Product Strategy 19.2.2.5.3. Channel Strategy 19.2.3. Honeywell International 19.2.3.1. Business Overview 19.2.3.2. Product Portfolio 19.2.3.3. Profitability by Market Segments (Product/Channel/Region) 19.2.3.4. Sales Footprint 19.2.3.5. Strategy Overview 19.2.3.5.1. Marketing Strategy 19.2.3.5.2. Product Strategy 19.2.3.5.3. Channel Strategy 19.2.4. Balluff GmbH 19.2.4.1. Business Overview 19.2.4.2. Product Portfolio 19.2.4.3. Profitability by Market Segments (Product/Channel/Region) 19.2.4.4. Sales Footprint 19.2.4.5. Strategy Overview 19.2.4.5.1. Marketing Strategy 19.2.4.5.2. Product Strategy 19.2.4.5.3. Channel Strategy 19.2.5. Pepperl +Fuchs AG 19.2.5.1. Business Overview 19.2.5.2. Product Portfolio 19.2.5.3. Profitability by Market Segments (Product/Channel/Region) 19.2.5.4. Sales Footprint 19.2.5.5. Strategy Overview 19.2.5.5.1. Marketing Strategy 19.2.5.5.2. Product Strategy 19.2.5.5.3. Channel Strategy 19.2.6. Baumer Ltd 19.2.6.1. Business Overview 19.2.6.2. Product Portfolio 19.2.6.3. Profitability by Market Segments (Product/Channel/Region) 19.2.6.4. Sales Footprint 19.2.6.5. Strategy Overview 19.2.6.5.1. Marketing Strategy 19.2.6.5.2. Product Strategy 19.2.6.5.3. Channel Strategy 19.2.7. Murata Manufacturing Co, Ltd 19.2.7.1. Business Overview 19.2.7.2. Product Portfolio 19.2.7.3. Profitability by Market Segments (Product/Channel/Region) 19.2.7.4. Sales Footprint 19.2.7.5. Strategy Overview 19.2.7.5.1. Marketing Strategy 19.2.7.5.2. Product Strategy 19.2.7.5.3. Channel Strategy 19.2.8. Crest Ultrasonic 19.2.8.1. Business Overview 19.2.8.2. Product Portfolio 19.2.8.3. Profitability by Market Segments (Product/Channel/Region) 19.2.8.4. Sales Footprint 19.2.8.5. Strategy Overview 19.2.8.5.1. Marketing Strategy 19.2.8.5.2. Product Strategy 19.2.8.5.3. Channel Strategy 19.2.9. Omron Corporation 19.2.9.1. Business Overview 19.2.9.2. Product Portfolio 19.2.9.3. Profitability by Market Segments (Product/Channel/Region) 19.2.9.4. Sales Footprint 19.2.9.5. Strategy Overview 19.2.9.5.1. Marketing Strategy 19.2.9.5.2. Product Strategy 19.2.9.5.3. Channel Strategy 19.2.10. Blatek Inc, 19.2.10.1. Business Overview 19.2.10.2. Product Portfolio 19.2.10.3. Profitability by Market Segments (Product/Channel/Region) 19.2.10.4. Sales Footprint 19.2.10.5. Strategy Overview 19.2.10.5.1. Marketing Strategy 19.2.10.5.2. Product Strategy 19.2.10.5.3. Channel Strategy 19.2.11. Keyence Corporation 19.2.11.1. Business Overview 19.2.11.2. Product Portfolio 19.2.11.3. Profitability by Market Segments (Product/Channel/Region) 19.2.11.4. Sales Footprint 19.2.11.5. Strategy Overview 19.2.11.5.1. Marketing Strategy 19.2.11.5.2. Product Strategy 19.2.11.5.3. Channel Strategy 20. Assumptions and Acronyms Used 21. Research Methodology
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