The UK nutricosmetics market is projected to surpass a market valuation of USD 248.8 million in 2025. It is expected to reach USD 395.5 million by 2035, growing at a robust CAGR of 5.4% between 2025 and 2035. In 2024, the market valuation stood at USD 236.3 million, reflecting year-over-year (Y-o-Y) growth of 5.3% in 2025.
| Attributes | Key Insights |
|---|---|
| Historical Size, 2024 | USD 236.3 Million |
| Estimated Size, 2025 | USD 248.8 Million |
| Projected Size, 2035 | USD 395.5 Million |
| Value-based CAGR (2025 to 2035) | 5.4% |
The UK nutricosmetics market is witnessing significant growth, driven by increasing awareness about skin and hair health, advancements in ingredient formulations, and a growing shift towards holistic beauty solutions. Supplements and beauty beverages are the leading product categories, while supermarkets and e-commerce platforms dominate sales channels.
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The table below presents the expected CAGR for the UK nutricosmetics market over several semi-annual periods spanning from 2024 to 2034. In the first half (H1) of the decade from 2024 to 2034, the market is predicted to grow at a CAGR of 3.8%, followed by a slightly lower growth rate of 6.0% in the second half (H2) of the same decade.
| Particular | Value CAGR |
|---|---|
| H1 (2024 to 2034) | 3.8% |
| H2 (2024 to 2034) | 6.0% |
| H1 (2025 to 2035) | 6.8% |
| H2 (2025 to 2035) | 4.0% |
During the H1 period from 2025 to 2035, the market is projected to grow by an additional 68 basis points (BPS), driven by rising consumer interest in sustainable and vegan formulations. H2 reflects consistent growth supported by technological advancements in nutraceuticals and expanding product availability in specialty and e-commerce channels.
Between 2020 and 2024, the UK nutricosmetics market grew from USD 197.2 million to USD 236.3 million, representing a CAGR of 4.6%. Growth during this period was supported by increased consumer awareness of beauty-from-within solutions, a rise in vegan and plant-based offerings, and an expanding retail network.
From 2025 to 2035, the market is expected to grow at a slightly lower CAGR of 5.4%. Key growth factors include the integration of bioavailability-enhancing technologies, an increase in demand for products targeting ageing populations, and the rise of subscription-based e-commerce platforms offering personalized solutions.
Demand for Sustainable and Vegan Products
The UK’s eco-conscious consumers are driving demand for sustainable and plant-based nutricosmetics. Brands offering eco-friendly packaging, cruelty-free certifications, and organic ingredients are gaining significant traction.
Advancements in Nutraceutical Technology
Technological innovations such as nano-encapsulation and probiotic-infused supplements are enhancing product efficacy and broadening consumer appeal. These innovations cater to a growing audience seeking science-backed beauty solutions.
Expansion of E-Commerce Platforms
Online platforms like Boots, Amazon UK, and Lookfantastic are fueling market growth by providing convenient access to a wide range of products. These platforms offer detailed product information, consumer reviews, and subscription models that enhance consumer loyalty.
Regulatory Hurdles and Premium Pricing
Strict regulations governing health claims and labelling present challenges for market players. Additionally, the higher cost of nutricosmetics compared to traditional beauty products limits adoption among price-sensitive consumers. However, the introduction of affordable alternatives and targeted awareness campaigns is gradually addressing these challenges.
| Product Type | Value Share (2035) |
|---|---|
| Beauty Beverages/Drinks | 27.1% |
Beauty beverages dominate the UK nutricosmetics market, driven by their convenience and growing appeal among younger consumers. These products often combine collagen, vitamins, and antioxidants, aligning with the demand for functional and flavorful beauty solutions.
| Sales Channel | Value Share (2035) |
|---|---|
| Supermarkets/Hypermarkets | 30.2% |
Supermarkets and hypermarkets lead the market due to their extensive reach and competitive pricing. E-commerce platforms are growing rapidly, driven by convenience and the increasing reliance on online shopping for beauty and wellness products.
The UK nutricosmetics market is highly competitive, with leading players like Perricone MD, Vitabiotics, and Nature’s Bounty holding significant shares. These companies focus on innovation, partnerships with e-commerce platforms, and strategic marketing to strengthen their positions.
Emerging brands are leveraging social media and influencer collaborations to target younger demographics. The introduction of gender-neutral and customized offerings is further intensifying competition. Partnerships with dermatologists and wellness clinics are also becoming popular strategies to build credibility.
UK Nutricosmetics Industry Update
The market is projected to witness a CAGR of 5.4% between 2025 and 2035.
The market stood at USD 236.3 million in 2024.
The market is anticipated to reach USD 395.5 million by 2035.
The market witnessed a CAGR of 4.6% during the historic period.
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UK Nutricosmetics Market
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