The UK cruise tourism market is estimated to reach USD 14.0 Million in 2022. As per the report, sales are forecast to increase at a robust 9.0% CAGR, with the market valuation reaching USD 19.5 Million by 2032. When combining traditional vacation packages and cruise sales, agencies own 67% of the market.
| Attribute | Details |
|---|---|
| UK cruise Tourism Market Estimated Size (2022) | USD 14.0 Million |
| UK cruise Tourism Market Projected Size (2032) | USD 19.5 Million |
| UK cruise Tourism Market Value-based CAGR (2022 to 2032) | 9.0 % |
| UK cruise Tourism Market's Top Players Share in 2021 | 67% |
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Tourism is crucially significant to the UK cruise economy. Cruises from the UK are always been popular who are not like to fly on their next holidays.
Nowadays consumers have become extra open to experiencing new adventures and cruise excursion gives some things distinct and special, which provides appeal and gives maximum ability cruisers have now no longer been skilled in this form of excursion before, manufacturers presenting expertise and recommendation have excellent possibility to interact with their audience.
Mostly cruise tourism market is preferred by young people and more likely to be interested in the seas. The cruise tourism market is growing faster than the mainstream holidays market, with the count of holiday forecast to grow faster than the total number of overseas holidays.
Still, the future of the cruise industry put up in demand after covid-19 pandemic, future of cruises will continue to grow and evolve in 2022 and beyond. For example, Oceania’s world cruise for 2023 sold out within one day of opening for sale to the public on January 27, 2021.
Before social media cruise market relied on television, radio, and print advertising to promote their brands. But now the growth of the social media market is increasingly being used by the traveling market as a marketing tool.
The cruise market industry now hires travel bloggers to promote their cruises on social media and record their experience and post on their social media accounts. Bloggers focused on promotions in different ways posting pictures, and videos and telling about the features present in the cruise and also writing tips on how to get discounts and book the cruise for holidays.
Cruise operators use various social media sites like Instagram, Facebook, and Twitter, for example, have made it possible to connect and bridge gaps between family and friends, empowered content creators to distribute information via digital media and expanded the reach of promotional marketing through online adverts.
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There are several investments done by companies in new and innovative ships and great amenities and broad several varieties of excursions and included great packages for travelers to attract them towards their cruise.
Marketing segmentation has become a useful tool for planning relevant marketing strategies dividing market segmentation such as market segments, marketing sectors like holiday travels, or marketing objectives. The social media market is the new platform for promotions and increases to help in collecting revenue and it helps fasten the growth of the market.
Government Initiatives Expected to Boost the Tourism Market in the UK Cruise market
As per FMI, sales in the UK Cruise market are expected to grow at a CAGR of 9% over the forecast period. CLIA and its contributors are fully devoted to preserving the accountable boom trajectory for the cruise enterprise. Sustainability lies at the coronary heart of all we do, and no enterprise has a more potent hobby in protecting oceans and destinations.
Each day, throughout the cruise enterprise, personal cruise traces are running to improve upon this document via strategic partnerships, new technologies, and ambitious sustainability commitments.
The Cruise Lines International Association told the Transport Committee in December 2020 that the cruise industry is going to contribute around £10 billion to the UK economy each year and give more than 88,000 jobs. These figures include direct and indirect economic output and employment. For example, it includes port services and supply chains such as food manufactured for consumption on cruise ships.
The demand for cruise holidays, praises the value of inclusive packages talking transport, food, and entertainment, help them in budget-friendly experience with different destinations experience and also now cruise atmosphere is more updated.
Cruises now provide quicker Wi-Fi, unfastened onboard texting networks, and RFID wristbands so cruisers can with no trouble manipulate purchases, tune luggage, notify stewards, and get admission to cabins. Celebrity cruises give passengers in-room iPad to order on board and shore activities, at the same time as Royal Caribbean’s Quantum of the Seas cruise delivery has a living room with robot bartenders.
Social media helped to boost the confidence of travelers who can read about everything on the internet about recommendation itineraries, now it’s easy to get access to who is your fellow guests online. Moreover, Journalists are also reflecting on growing consumer interest in cruises.
Millennials are more open to cruise holidays and young travelers are more interested in activities like kayaking and scuba diving and the chance to see more of the world without any hassle of booking transport and the itineraries and the bag packer experience.
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Individuals are Preferring Eco-Tourism to Explore UK Cruise Popular Sites
Based on tourism type, sales in the eco-tourism segment are forecast to account for nearly 67% of the total market share over the forecast period. Growth can be attributed to a growing preference among millennials and younger adults for experiencing different eco-friendly sites such as coral reefs, national parks, rehabilitation centers, etc.
Online Booking is More Preferred by Tourists
Tourism has grown in recognition due to the simplicity with which it is able to be booked and made to be had via online platforms. Tourists opt to use a web reserving or cellular utility platform because it gives for a straight forward, hassle-free virtual price transfer, in addition, to stay monitoring and advanced security.
Tourists may also use the net to look for and compare records on vacation locations, lodging, restaurants, and different aspects, making online reserving a greater famous technique across the world.
The popularity of cruise Tourism among Middle-aged People Will Remain High
In terms of age group, the number of tourists in the 23-38-year-old age group is expected to rise significantly, since this demographic is more inclined to visit various tourist attractions and is more interested in seeing various adventure sites.
Consumers in this segment place a high value on recreational and adventure activities such as sightseeing, scuba diving, exploring various islands, etc., and are inclined towards visiting popular sites according to the destination ratings.
Leading players operating in the UK Cruise tourism market are focusing on improving their offerings by providing tour package discounts, new tour locations, and new adventurous activities like water activities in order to gain a competitive edge in the market. For instance:
Due to the growing tourism industry in the country Bolsover Cruise Club, Cruise.co.uk, Hays Travel, Cruise1st.co.uk, Dawson & Sanderson ltd, Luxury Cruise Company, Mundy Cruising, Fred. Olsen Travel. High-end luxury, honeymooners and families, special interest, group tourism, and meeting and incentive events.
UK market has officially launched a new cruise line, Ambassador Cruise Line. The exciting announcement will be welcomed by the UK travel industry. The first British cruise line since 2010 will commence sales in June 2021 with the first cruises beginning operation in the Spring of 2022.
| Attribute | Details |
|---|---|
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | USD Million for Value |
| Key Region Covered | South Asia |
| Key Countries Covered | UK |
| Key Segments Covered | Destination type, Cruise Type, Booking Channel, Tourist Type, Tour Type, Age Group, and Region. |
| Key Companies Profiled | www.cruisedirect.co.uk; CruiseDeals.co.uk; Hays Travel; Bolsover Cruise Club; The Cruise Specialists; www.cruise1st.co.uk; Barrhead Travel Service Ltd |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The Philippines tourism market is expected to reach a valuation of USD 14.0 Million in 2022.
Growing popularity of diving places, new tour launches, customized tours and increasing mergers and acquisitions etc. are the key trends driving sales in the market.
Leading players operating in the UK Cruise tourism market are • www.cruisedirect.co.uk, • CruiseDeals.co.uk, Hays Travel • Bolsover Cruise Club • The Cruise Specialists • www.cruise1st.co.uk • Barrhead Travel Service Ltd
Leading players in the UK cruise tourism market are estimated to account for approximately 67% of the total market share.
1. Executive Summary 2. Market Introduction 3. Market Dynamics 4. Market Background 5. Categorizing of Market, 2021 6. Social Media Sentimental Analysis 7. Consumer Sentiment Analysis 8. Competition Analysis 8.1. Bolsover Cruise Club 8.1.1. Bolsover Cruise Club 8.1.2. Cruise.co.uk 8.1.3. Hays Travel 8.1.4. Cruise1st.co.uk 8.1.5. Dawson & Sanderson Ltd 8.1.6. Luxury Cruise Company 8.1.7. Mundy Cruising 8.1.8. Fred. Olsen Travel 9. Assumptions and Acronyms Used 10. Research Methodology
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UK Cruise Tourism Market
