The UK casino tourism market is set for steady growth, with its value projected to increase from USD 973.1 Million in 2025 to USD 1.8 billion by 2035, reflecting a CAGR of 6.6%. This growth is driven by rising demand for integrated resort experiences and an increasing interest in gambling as a leisure activity. The growth of luxury casinos providing a host of amenities outside gaming, including fine dining, upscale entertainment, and special events, is drawing both local and foreign tourists. Tourists are visiting the UK in large numbers to experience a special blend of gaming, international-class entertainment, and the nation's rich cultural heritage, including historical sites, theatres, and museums. With overseas tourists from Europe, North America, and Asia looking for these multi-dimensional experiences, the UK is strengthening its reputation as a premier casino destination, complementing entertainment with cultural immersion.
Market Overview
| Attribute | Value |
|---|---|
| Estimated UK Industry Size (2025E) | USD 973.1 Million |
| Projected UK Value (2035F) | USD 1.8 Billion |
| Value-based CAGR (2025 to 2035) | 6.6% |
The increase in UK casino tourism is largely due to the emergence of upscale integrated resorts like The Hippodrome in London, which provides a mix of high-end gaming, luxury hotel stays, and entertainment. In addition, the continued growth of land-based casinos and online gaming sites is encouraging more tourists to visit the UK. London and Manchester are among the cities that are enjoying more domestic and international tourist arrivals, with an increasingly diverse array of gaming and entertainment options.
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The following chart compares the changes in CAGR for the base year, 2024, and the current year, 2025, reflecting shifts in market dynamics.
CAGR Values for UK Casino Tourism Market (2024 - 2025)
UK casino tourism would develop at 6.2% CAGR in the first half of 2024, growing slightly to 6.4% in the second half of 2024. Expansion is likely to climb to 6.5% in the first half of 2025 and further continue rising to 6.6% in the second half of 2025 as new casinos and resorts spring up across the nation, refining both gaming and entertainment offerings.
| Category | Details |
|---|---|
| Market Value | The UK casino tourism industry is projected to generate USD 912 Million in 2024, making up 60% of Europe's casino tourism market. |
| Domestic Market Share | Domestic tourists account for 70% of the market, with top destinations like London, Birmingham, and Manchester leading the way. |
| International Market Share | International tourists account for 30%, with notable markets including the US, Europe, and Asia. |
| Key Destinations | Popular destinations include The Hippodrome Casino in London, Grosvenor Casino in Manchester, and the Royal Casino in Edinburgh. |
| Economic Impact | The industry generates billions in direct spending on accommodation, dining, and entertainment in key cities like London and Birmingham. |
| Key Trends | Growth of luxury casinos with integrated resorts, tech-enabled gaming experiences, and multi-use spaces combining casinos with bars, restaurants, and live performances. |
| Top Travel Seasons | Summer, especially during the Royal Ascot and London Fashion Week, and the winter holidays like Christmas and New Year’s Eve. Major casino events like the UK Poker Open also attract significant tourist numbers. |
UK casino tourism is centred mainly around large cities, and the largest and most popular of these is London. Sophisticated casinos such as The Hippodrome and Grosvenor are the primary draws, with domestic and foreign tourists flocking for luxury, discretion, and world-famous entertainment. These upscale casinos provide a blend of first-class gaming, first-class dining, and VIP service, making them tourist magnets to those who are looking for an upscale leisure experience. The wealth of culture inherent within the UK's historical landmarks, iconic museums, and traditional theatre productions provides strong appeal to become a casino tourism destination. This blending of culture with gaming represents a new, integrated experience for visiting tourists. Overseas visitors, particularly from Europe, North America, and Asia, are increasingly attracted to the dynamic blend of cultural heritage and high-end casino entertainment in the UK. Therefore, the UK is still a leading tourist destination for individuals looking to integrate gaming excitement with cultural discovery.
| Date | Development & Details |
|---|---|
| Jan 2025 | Launch of VIP Poker Tournaments - The Hippodrome Casino in London introduced exclusive high-stakes poker tournaments with luxury accommodations and bespoke dining experiences. |
| Dec 2024 | Introduction of Themed Casino Nights - Grosvenor Casinos launched themed nights, such as a 1920s Great Gatsby casino evening with live jazz music and cocktails. |
| Nov 2024 | Opening of New Casino & Hotel Complex - Resorts World Birmingham expanded with a new luxury casino and hotel complex, offering world-class gaming and a wellness spa. |
| Oct 2024 | Launch of Online and Land-Based Integration - Bet365 introduced an integration linking online gaming with land-based casinos, rewarding visitors for physical casino visits. |
| Sept 2024 | Reopening of Empire Casino with New Luxury Offerings - Empire Casino in London reopened with high-limit rooms, premium gaming tables, and an upscale bar. |
Casino agencies generate significant revenue from popular games like Blackjack and Roulette, primarily because of their universal appeal and simple rules, which make them accessible to a broad audience. Unlike more complicated games, such as Baccarat or Craps, Blackjack and Roulette provide quick, straightforward entertainment for both seasoned players and newcomers. This simplicity allows tourists to enjoy the excitement of gaming without requiring extensive knowledge or skill, driving more foot traffic to casinos.
The attraction of Blackjack, specifically, is its relatively low entry point. In casinos such as The Hippodrome, where a number of table games are available, Blackjack is played by a diverse group of players, ranging from beginners to regular gamblers. Its mix of skill and chance means that players are kept active, which is a factor in higher turnover and greater betting.
Roulette itself remains a standard of casino gambling, attracting participants for its retro ambiance and multi-varietal betting options. The allure of the game at major casinos like Grosvenor is amplified by the opportunity to win substantial jackpots and by themed events surrounding the game. Casinos often host roulette tournaments, attracting high-rollers and international tourists looking for competitive play and substantial rewards.
Commercial casinos will remain the leaders in the UK casino tourism market due to their luxurious and multi-faceted offerings. Prominent casinos like The Hippodrome in London and Grosvenor in Manchester provide much more than just gaming they offer world-class accommodations, top-tier dining, exclusive shows, and events that attract both local and international tourists.
One of the major reasons that commercial casinos enjoy dominance is due to their capability to provide extensive events and prestige attractions. A good example includes the UK Poker Open, held yearly at upscale casinos, bringing in poker gamblers from international locations. High-stakes betting and international events together provide tourists with a continued influx.
The application of advanced technologies within business casinos is also responsible for their continued dominance. Casinos like The Hippodrome are integrating cashless payments, mobile games, and virtual reality gaming into their offerings to enhance the experience of patrons. These technologies appeal to tech-savvy visitors and allow casinos to remain relevant in a digitally led world.
Commercial casinos also enjoy close affiliations with high-end hotels, airlines, and web platforms, providing flawless experiences for visitors. For example, The Ritz London has collaborated with The Hippodrome to provide VIP packages that include stays at the hotel along with private gaming room access. Such integration guarantees that commercial casinos remain the first option for rich individuals wanting luxury and exclusivity.
The UK casino tourism sector is highly competitive, with major players like International Game Technology PLC setting the trend. These casinos provide a wide variety of gaming, entertainment, and leisure experiences to provide an upscale experience to tourists from around the globe. With their multi-dimensional offerings like high-rollers tables, fine dining, and VIP performances, these casinos cater to both professional gamblers and recreational tourists. Their ability to deliver luxury and excitement has made them top destinations for individuals seeking novel casino tourism experience in the UK.
2025 Market Share of UK Casino Tourism Players
The UK casino tourist market is led by International Game Technology PLC with a 27% market share, followed by Playtech plc with 22%, and The Rank Group plc with 4%. These key players offer a range of high-end gambling experiences which attract local as well as foreign travelers. Other major casinos, such as the Edinburgh Royal Casino, contribute towards making the market competitive with their unique and niche products. Together, such large players create a diverse and dynamic casino tourist sector which serves the largest number of tourists in pursuit of luxury, gaming, and thrilling experiences.
The UK casino tourism market is expected to grow at a CAGR of 6.6% from 2025 to 2035.
The market is projected to reach USD 1.8 billion by 2035.
Key drivers include the growing popularity of integrated resort experiences, the rise of online-to-offline gambling integration, and the appeal of UK-based casino events and tourism packages.
Major players include International Game Technology PLC, Playtech plc, and The Rank Group plc, offering a variety of gaming, entertainment, and luxury services to attract tourists.
The industry is segmented into 3 Card Poker, American Roulette, Baccarat, and Other casino games.
The market is categorized into Commercial, Tribal, Limited Stakes, and I-Gaming casinos.
Segmentation includes Gambling Enthusiasts, Social Exuberants, and Others.
The industry includes Independent Travelers, Package Travelers, and Tour Groups.
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