UAE Faith Based Tourism Market

UAE Faith Based Tourism Market Outlook (2023 to 2033)

The UAE faith based tourism market is expected to register a sturdy CAGR of 15% between 2023 and 2033. In 2023, the market size is expected to be US$ 326.83 million. By 2033, the numbers are expected to surge above US$ 1,322.21 million.

Significant factors which might propel the market growth are

• Endorsements by influential personalities.
• An attraction for people belonging to various religions.
• Surging influence of social media.

The United Arab Emirates is on the path of becoming a spiritual tourism center and is set to witness a large number of visitors in the next decade. The country is aiming to become a hub for interreligious dialogue and peaceful coexistence.

Many prominent and well-known public figures worldwide, including Lewis Hamilton, and Queen Elizabeth II, have visited the magnificent mosques. This has assisted in bringing economic benefits to the country in the form of hotel stays, retail sales, and excursions to other tourist destinations. The Museum of Islamic Civilization in Sharjah is also expected to contribute to the growth of tourism in the UAE.

The United Arab Emirates has invested huge sums in building the Quranic Park in Dubai, which contains 158 acres of land. It was opened back in 2020. The country has not only focused on one religion, but has also laid the foundation stone to build its first Hindu temple in April 2019.

In addition to several mosques, there are around 40 churches, two Sikh gurdwaras in Dubai and Abu Dhabi, two minor Hindu temples, and a synagogue in Dubai. These factors are anticipated to drive the religion and tourism industry in the UAE.

The UAE is a modern country with a variety of cultures, historical places, and architectural wonders that tourists may explore with their families. Social media platforms have had a positive impact on the effectiveness, accuracy, and usability of information about various tourist destinations in the country.

As communication technology continues to advance, organizations use multiple forms of social media to meet their goals. Additionally, the advent of several social media applications has helped to alter traditional approaches toward marketing and tourism.

Social media has also enabled travel agencies and businesses to provide tourists with detailed information about trips, overall costs, and services in an engaging manner. Additionally, businesses view their clients as a crucial element in promoting religious tourism. They gain profits from tourists by giving them adequate information via social media about sacred places. Thus, social media platforms are projected to play a significant role in promoting UAE’s religious tourism.

As per recent research reports, Sheikh Zayed Mosque in Abu Dhabi is a popular faith based tourism spot. The architectural brilliance is enhanced by the presence of 82 domes, which are of varying sizes. The mosque gives an exquisite depiction of the ancient cultures, customs, and rituals of Islam.

Attributes	Value
UAE Faith Based Tourism Market Value (2022)	US$ 290 million
UAE Faith Based Tourism Market Expected Value (2023)	US$ 326.83 million
UAE Faith Based Tourism Market Forecast Value (2033)	US$ 1,322.21 million
UAE Faith Based Tourism Market Expected CAGR (2023 to 2033)	15%

Comparison between Historical CAGR (2017 to 2022) and Anticipated CAGR

UAE has been among the preferred destinations for faith based tourists. From majestic mosques to fabulous temples, and Gurudwaras, the country has always offered everything the tourists at their disposal. Most importantly, the sector has been generating lots of jobs for the people residing in UAE and overseas as well. Owing to all these factors, FMI predicts the anticipated CAGR to be greater than the historical CAGR. While the historical CAGR for the market was 12.1%, the anticipated CAGR is expected to be 15%.

• Short-term Growth (2023 to 2026): After two years of slump, the market is expected to witness rapid growth. Moreover, the government has been making investments in this sector to increase footfall. The government recently announced the ‘UAE Tourism Strategy 2031’, which is about expanding the tourism sector’s contribution to the GDP to US$ 122.52 billion. The strategy also plans to welcome 400 million hotel guests.
• Medium-term Growth (2026 to 2029): During this period, we might get to see the market being a lucrative source of employment. This is expected to further strengthen the UAE economy. The market is expected to generate 410,000 jobs, which is projected to represent 5.9% of all employment in 2027.
• Long-term Growth (2029 to 2033): Owing to massive development, it is projected that the United Arab Emirates’ tourism might represent an ideal tourism model. The UAE is a living example of a bridge between people of different cultures in a respectful environment that rejects extremism and emphasizes the acceptance of everybody. It is the only country where more than 180 nationalities live together in harmony. The country houses places of worship for followers of every religion, which may attract more visitors.

Restraints for the UAE Faith Based Tourism Market

Strict Laws

Laws enforced in the UAE are very strict, and visitors, especially from the western parts of the world, might find them unusual. Certain practices, like consuming alcoholic drinks in the public, holding hands in public, etc., are punishable offenses. This might certainly challenge the market growth.

Extreme Climate

The UAE is also known for its extreme desert climate, which is subtropical-arid. During the summer, the temperature often exceeds 40 0C, which can be unbearable for a lot of people. Owing to this, it is not advisable to visit anywhere during summer.

Expensive Place

Dubai is believed to be one of the most expensive countries in the world. Despite being a tax-free region, the price associated with each product and service is quite high. The accommodation and commutation are very expensive and are higher as compared to a lot of other holiday destinations.

Region Insights

Abu Dhabi: The Land of Tolerance and Peace

Abu Dhabi is counted among the highly traveled tourist spots in the UAE. The place is home to Mary, Mother of Jesus Mosque. The name of the mosque was changed from Mohammed Bin Zayed Mosque to Mary, Mother of Jesus Mosque, as a token of love, peace, and inter-faith tolerance. The beauty of this mosque is that it is located close to several churches belonging to several Christian denominations.

The Swaminarayan temple, which is under construction, is another gesture of tolerance and peaceful coexistence between various religions. The temple also includes seven spires, which are all about the seven emirates of the UAE. The design has been made according to Shilpashastras. The crown prince of Abu Dhabi has been deeply involved in the construction of the temple and has been supporting the initiative right from its inception.

Dubai: Tailor-made for Faith Based Tourists

Dubai is right there on the bucket list of faith based tourists. One of the frequently traveled mosques is the Jumeirah Mosque. The best part about this mosque is that it is open to non-Muslims as well. The mosque showcases the medieval Fatimid architecture, which has drawn a lot of visitors from worldwide.

The Gurunanak Darbar Sikh temple is one of the most visited destinations in Dubai. It is the first Gurudwara in the world to receive an ISO certification in several management areas. The architectural masterpiece incorporates both modern and traditional elements. Apart from being aesthetically marvelous, the Gurudwara has been symbolizing peace and hope.

Segmentation Insights

Which Booking Channel is expected to Garner the Dominant Market Share?

The online booking channel is expected to be highly preferred during the forecast period. The rapid penetration of the internet and the increase in the adoption of smartphones is expected to increase the share. The online channel provides users with the flexibility to choose from several vendors, which helps users to avail the best service as per their affordability. Most importantly, the payment speed and security offered are unmatched as compared to other channels. The manufacturers have also witnessed that their business has grown, as the online channel assists in running the business 24/7.

As per the Age Group, which Segment is expected to Dominate the Market?

The 26-35 years age group is expected to hold a massive chunk of the market share. The people of this age group possess the required disposable income, and the energy to explore new places. Moreover, the people of this age group are technologically aware of the developments around them, and this gives them an edge as compared to others. It has been observed that people who are in their late twenties are provided incentives in the form of foreign tours. During such times, a lot many of them love spending their money in religious places as well.

Based on the Orientation, which Segment is expected to Dominate the Market?

The men’s segment is expected to hold the leading market share. Higher disposable income can be attributed as one of the reasons. However, the women’s segment is growing at a higher CAGR. If the trend goes on, we might see women occupying a higher share in the future. In the current times, women have started becoming independent, and as far as earnings are concerned, their salaries are comparable to those of men. Moreover, the prevalence of social media has ensured that women are aware of what is happening around them, and can take suitable steps as per the prevailing situation.

Start-ups Personally Curate Customer Experiences to Deliver the Best Services

The newbies operating in the market are offering curated marketplaces to assist travelers in discovering and booking tours and local experiences online. Through this, the start-ups offer high-quality and unique services by working in tandem with local tour operators to deliver services at low prices.

DigiTatch Team: The start-up is a smart tourism solutions provider. It has been providing tailored applications to assist tourists and travel agencies communicate. They have been helping tourists enjoy a smart and unique experience, while enjoying safety and communication features in an organized manner.

Meet The Locals UAE: The start-up has been providing an opportunity for tourists to enjoy its famed Emirati hospitality. The tourists are immersed in authentic Emirati cultural experiences and engage in conversations with Emiratis. The start-up has raised funds from Sheraa Sharjah Entrepreneurial Hub and many more investors.

Key Players Develop Itineraries Keeping the Gen Z on Focus

The dominant players operating in the market are implementing strategies in a bid to woo Gen Z customers. The campaign specifically focuses on providing unforgettable experiences, which include experiential activities, authentic local culture, and much more at value pricing. In January 2023, Thomas Cook launched a new campaign to target the growing demand from young tourists. They have been providing deals for Summer 2023, which guarantee the best price and EMI with 0% interest.

Important developments in the market

• In January 2023, Thomas Cook India drove the revival of MICE businesses by delivering unique experiences for India Inc.
• In January 2023, Expedia kicked off a start-up accelerator that is focused on assisting underserved travelers.

Dominant players in the market

Company	Description
Thomas Cook	Thomas Cook is a leading integrated travel services company offering a broad spectrum of services that include foreign exchange, corporate travel, leisure travel, etc. The Fosun Tourism Group acquired the Thomas Cook brand in 2019. The company allows customers to package their holiday. With thousands of hotels to choose from and more flight routes and airlines, the company helps customers to get into their well-deserved gateway.
Expedia	The Expedia Group passionately introduces itself as a group of travelers and technologists. The company believes in breaking things down and presenting even better versions. Expedia has been leveraging its platform and technology across an extensive portfolio of businesses and brands to orchestrate the movement of people. The company has been helping its partners and travelers find the right pathways through millions of possibilities to reach the best possible outcome.
Arooha Tours and Travels	Arooha Tours and Travels started its journey way back in the year 2008 in Kerala, and since then, the company has never turned backward. The company has been providing specialized outbound and inbound tours, air ticketing, visa assistance, and other travel services. Arooha Tours and Travels has established itself as a trusted travel brand partner with its prompt, efficient, and affordable travel services. The dynamic team has always been at its feet to chart the best in the world tour package and experiences.

Other key players profiled: Saifco Travel & Tourism L.L.C, Trav Trips Travel and Tourism LLC, Sky King Travel and Tourism L.L.C, ATS Travel, Regal Dubai Travel Agency, Rayna Tours and Travel, Orient Travel & Tourism Agency LLC, Jashna Tourism L.L.C, Pinoy Tourism and Travel, Dubai Private Tours, Rezbook Travel Agency, Smart Travel, Orient House Travel, Arabian Orxy Travel & Tourism LLC, Satguru Travel and Tourism LLC, Dusk Travel and Tourism, Al Shahad Travel

Market Segmentation

By Tourism Type:

• Day Trips & Local Gateways
• Museums
• Pilgrimages
• Religious and Heritage Tours
• Others

By Booking Channel:

• Phone Booking
• Online Booking
• In Person Booking

By Tourist Type:

• Domestic
• International

By Age Group:

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 66-75 Years

By Consumer Orientation:

• Men
• Women
• Children

By Tour Type:

• Independent Travelers
• Tour Groups
• Package Travelers

By Region:

The United Arab Emirates

Frequently Asked Questions

What is the Size of The Market?

In 2023, the market is expected to be worth US$ 326.83 million.

How Big Will the Market Be by 2033?

The market is expected to be around US$ 1,322.21 million by 2033.

What is the Market Growth Forecast from 2023 to 2033?

From 2023 to 2033, the market is expected to accelerate at a healthy 15% CAGR.

Which Booking Channel is Speculated to Have the Prominent Market Share?

The Internet booking channel segment is expected to be extremely lucrative.

How the Market Developed in the Past?

From 2018 to 2022, the global market thrived at a 12.1% CAGR.