The two wheeler suspension system market is anticipated to expand its roots at an average CAGR of 4.9% during the forecast period. The market is likely to hold a revenue of US$ 1.65 billion in 2023 while it is anticipated to cross a value of US$ 2.61 billion by 2033.
The research report on the two wheeler suspension system market states that the high population and craze for two-wheelers motorcycles, scooters, and others are fueling the market growth. Furthermore, the increased penetration of two wheeler brands and companies in foreign lands is garnering the market growth. This growth is attributed to the increased demand for two-wheelers from economies in Asia like India and China.
The roads in China and India are generally full of traffic and hence the lack of space pushes end users to adopt the two wheelers technology. High reliability, safety, mileage, manoeuvrability, easy parking options, convenience, and affordability are some of the key growth drivers for the two wheeler suspension market. Alongside this, the easy EMIs, refined engine systems, and other safety gears are only adding value to the market growth.
The two wheeler suspension system market analysis explains that high motorcycle exports, increased acceptance of the brand, focus on the youth segment, and increased demand for comfort ride fuels the market growth. Also, new electric and hybrid two-wheelers are coming with advanced suspension that provides a comfortable ride. The growth is also owned by the lower per capita income in developing Southeast Asian nations. Citizens of these nations consider two wheeler as their primary source of transportation.
The motorcycle suspension parts are also in high demand as they support the system in delivering the utmost comfort and jerk-less ride. Thus, the new vendors experiment with the existing suspension technology, enhancing it to its utmost levels.
Attributes | Details |
---|---|
Two Wheeler Suspension System Market CAGR (2023 to 2033) | 4.9% |
Two Wheeler Suspension System Market Size (2023) | US$ 1.65 billion |
Two Wheeler Suspension System Market Size (2033) | US$ 2.61 billion |
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Short-term Growth (2023 to 2026): New companies introducing high-end rear suspension are increasing the competition, adding value to the market. Furthermore, high demand for motorcycles post-pandemic is expected to garner market growth. With technological advancements, the market is expected to hold US$ 1.65 billion in 2023 while it is likely to reach US$ 1.90 billion by 2026.
Mid-term Growth (2026 to 2029): This period is expected to witness an average growth rate. The growth is likely to be disturbed by the skyrocketing motorcycle prices along with the high-interest rates. However, the reliability and convenience delivered by two wheelers is going to support the growth prospects. This takes a market value from US$ 1.90 billion in 2026 to a value of US$ 2.19 billion in 2029.
Long-term Growth (2029 to 2033): The advent of electric two vehicles with the support of government subsidies is propelling the market growth. The collaboration among two wheeler brands to deliver better suspension systems is expected to add value to the market. Thus, the market is anticipated to thrive at a slightly low CAGR of 4.9% between 2023 and 2033.
The growth of the two wheeler suspension system market is attributed to the changed consumer behavior and financial status. Furthermore, the rising population and traffic levels are driving the popularity of motorcycles among the general public. High reliability, comfort, and handling make motorcycles an effective way of transport in dense population areas.
Increasing focus on motorcycle adventures and road trips among the youth segment is estimated to fuel the demand for motorcycles and scooters in the coming years. Also, scooter demand is significantly increasing owing to their easy handling, good stability, and low-price range as compared to conventional motorcycles.
The high sales of the scooter are due to its demand from all ages and gender brackets. The integration of advanced breaking solutions is also transforming suspension quality and technology.
Some of the key restraints for the two-wheeler suspension system market are high vehicle prices, high maintenance costs, and increased interest rates. Furthermore, a section of society is choosing four-wheeler vehicles over two-wheeler vehicles. The duplicate suspension systems are limiting the demand for two-wheeler suspension systems
Region/Country | Revenue Share % (2023) |
---|---|
The United States | 4.8% |
Germany | 2.1% |
Japan | 7.0% |
Australia | 0.4% |
High Demand for Electric Two Wheelers along with the Scooters is Expected to Garner the Regional Growth
The United States two wheeler suspension system market leads in terms of market share in North American region. The region is expected to hold a market share of 4.8% in 2023. The growth is attributed to an increase in automotive vehicle production which further drives the demand for the suspension system.
The country has a large number of automotive OEM and aftermarket manufacturers and dealers which increases a substantial demand for two-wheelers suspension systems in the country. The rising number of start-ups introducing electric-based and natural-gas-based vehicles is also contributing to the market growth.
High Population, Cheap Motorcycles and Scooter Prices, and Rising Traffic make Two Wheelers the Prominent Way of Transportation
China’s market thrives at a CAGR of 5.4% between 2023 and 2033. The growth is owned by the presence of numerous manufacturers along with their large production capacities to manufacture automobile components. These factors are significantly influencing the growth of two-wheeler suspension system market in China.
China’s automotive industry manufactured more than 2 million vehicles in September 2021, with a 20% increase in production as compared to the previous month. The roads are filled with traffic and pollution. Thus, the sales of electric two wheelers in China are likely to surge during the forecast period.
Hub of Automotive Technology and Parts, Germany Advances its Production Facilities to Produce Advanced Suspension Technology
Germany’s market holds a share of 2.1 in 2023. With high FDI investment policies and exceptional growth in the industrial sector, key automotive component manufacturers are adopting emerging business model plans. It results in the expansion of repair facilities all around the world.
In the last few years, there has been a substantial increase in demand for two-wheeler suspension systems and their components from numerous automotive industries. With expanding automotive industry, the demand for luxury components is expected to swell which in turn is anticipated to create demand for two wheeler suspension systems.
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Category | By Product Type |
---|---|
Leading Segment | Telescopic Front Suspension |
Market Share (2023) | 40.6% |
Category | By Vehicle Type |
---|---|
Leading Segment | Motorcycles |
Market Share (2023) | 58.2% |
Based on product type, the telescopic front suspension system leads as it held a significant market share of 40.6% in 2022. The growth of this segment is attributed to its usage in motorcycles and its better capability of absorbing weight and shock. Furthermore, it also resists the unnecessary motion of spring and delivers a comfortable ride.
Based on the vehicle type, the motorcycle segment leads as it holds a market share of 58.2% in 2023. The increasing incidence of motorbike ownership across developing countries is expected to provide a stimulus to market growth.
At the same time, scooters are likely to ensure significant growth opportunities in the future. This expansion is largely credited to increasing ownership of electric two-wheelers to reduce carbon emissions and gain environmental sustainability.
The market players have focused on acquisitions and expansion activities. Hence, it has been witnessed to fasten the supply of automotive components while updating them from time to time. Leading market players are also focusing on improving the efficiency of two wheeler suspension system market. The emergence of various manufacturers is expected to increase the competition among other players.
How can Two Wheeler Suspension System Vendors Providers Scale their Businesses in the Market?
Key players in the market are working on three significant strategies such as:
Market Developments:
The global sales of two wheeler suspension systems to surge at 4.9% CAGR through 2033.
The global two wheeler suspension system market could have a value of around US$ 1.65 billion in 2023.
Japan currently accounts for nearly 7% of the two wheeler suspension systems sold worldwide.
Germany two wheeler suspension system market could hold 2.1% market share in 2023.
Telescopic front suspension segment currently holds 40.6% market share and is also growing at a faster rate.
1. Executive Summary | Two Wheeler Suspension System Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033
5.3.1. Telescopic Front Suspension
5.3.2. Rear Suspension
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033
6.3.1. OEM
6.3.2. Aftermarket
6.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Vehicle Type
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Vehicle Type, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Vehicle Type, 2023 to 2033
7.3.1. Motorcycles
7.3.2. Scooters
7.4. Y-o-Y Growth Trend Analysis By Vehicle Type, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Vehicle Type, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. MEA
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. The USA
9.2.1.2. Canada
9.2.2. By Product Type
9.2.3. By Sales Channel
9.2.4. By Vehicle Type
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Product Type
9.3.3. By Sales Channel
9.3.4. By Vehicle Type
9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Product Type
10.2.3. By Sales Channel
10.2.4. By Vehicle Type
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product Type
10.3.3. By Sales Channel
10.3.4. By Vehicle Type
10.4. Key Takeaways
11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. United Kingdom
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Europe
11.2.2. By Product Type
11.2.3. By Sales Channel
11.2.4. By Vehicle Type
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product Type
11.3.3. By Sales Channel
11.3.4. By Vehicle Type
11.4. Key Takeaways
12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. China
12.2.1.2. Japan
12.2.1.3. South Korea
12.2.1.4. Singapore
12.2.1.5. Thailand
12.2.1.6. Indonesia
12.2.1.7. Australia
12.2.1.8. New Zealand
12.2.1.9. Rest of Asia Pacific
12.2.2. By Product Type
12.2.3. By Sales Channel
12.2.4. By Vehicle Type
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product Type
12.3.3. By Sales Channel
12.3.4. By Vehicle Type
12.4. Key Takeaways
13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. GCC Countries
13.2.1.2. South Africa
13.2.1.3. Israel
13.2.1.4. Rest of MEA
13.2.2. By Product Type
13.2.3. By Sales Channel
13.2.4. By Vehicle Type
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Product Type
13.3.3. By Sales Channel
13.3.4. By Vehicle Type
13.4. Key Takeaways
14. Key Countries Market Analysis
14.1. USA
14.1.1. Pricing Analysis
14.1.2. Market Share Analysis, 2022
14.1.2.1. By Product Type
14.1.2.2. By Sales Channel
14.1.2.3. By Vehicle Type
14.2. Canada
14.2.1. Pricing Analysis
14.2.2. Market Share Analysis, 2022
14.2.2.1. By Product Type
14.2.2.2. By Sales Channel
14.2.2.3. By Vehicle Type
14.3. Brazil
14.3.1. Pricing Analysis
14.3.2. Market Share Analysis, 2022
14.3.2.1. By Product Type
14.3.2.2. By Sales Channel
14.3.2.3. By Vehicle Type
14.4. Mexico
14.4.1. Pricing Analysis
14.4.2. Market Share Analysis, 2022
14.4.2.1. By Product Type
14.4.2.2. By Sales Channel
14.4.2.3. By Vehicle Type
14.5. Germany
14.5.1. Pricing Analysis
14.5.2. Market Share Analysis, 2022
14.5.2.1. By Product Type
14.5.2.2. By Sales Channel
14.5.2.3. By Vehicle Type
14.6. United Kingdom
14.6.1. Pricing Analysis
14.6.2. Market Share Analysis, 2022
14.6.2.1. By Product Type
14.6.2.2. By Sales Channel
14.6.2.3. By Vehicle Type
14.7. France
14.7.1. Pricing Analysis
14.7.2. Market Share Analysis, 2022
14.7.2.1. By Product Type
14.7.2.2. By Sales Channel
14.7.2.3. By Vehicle Type
14.8. Spain
14.8.1. Pricing Analysis
14.8.2. Market Share Analysis, 2022
14.8.2.1. By Product Type
14.8.2.2. By Sales Channel
14.8.2.3. By Vehicle Type
14.9. Italy
14.9.1. Pricing Analysis
14.9.2. Market Share Analysis, 2022
14.9.2.1. By Product Type
14.9.2.2. By Sales Channel
14.9.2.3. By Vehicle Type
14.10. China
14.10.1. Pricing Analysis
14.10.2. Market Share Analysis, 2022
14.10.2.1. By Product Type
14.10.2.2. By Sales Channel
14.10.2.3. By Vehicle Type
14.11. Japan
14.11.1. Pricing Analysis
14.11.2. Market Share Analysis, 2022
14.11.2.1. By Product Type
14.11.2.2. By Sales Channel
14.11.2.3. By Vehicle Type
14.12. South Korea
14.12.1. Pricing Analysis
14.12.2. Market Share Analysis, 2022
14.12.2.1. By Product Type
14.12.2.2. By Sales Channel
14.12.2.3. By Vehicle Type
14.13. Singapore
14.13.1. Pricing Analysis
14.13.2. Market Share Analysis, 2022
14.13.2.1. By Product Type
14.13.2.2. By Sales Channel
14.13.2.3. By Vehicle Type
14.14. Thailand
14.14.1. Pricing Analysis
14.14.2. Market Share Analysis, 2022
14.14.2.1. By Product Type
14.14.2.2. By Sales Channel
14.14.2.3. By Vehicle Type
14.15. Indonesia
14.15.1. Pricing Analysis
14.15.2. Market Share Analysis, 2022
14.15.2.1. By Product Type
14.15.2.2. By Sales Channel
14.15.2.3. By Vehicle Type
14.16. Australia
14.16.1. Pricing Analysis
14.16.2. Market Share Analysis, 2022
14.16.2.1. By Product Type
14.16.2.2. By Sales Channel
14.16.2.3. By Vehicle Type
14.17. New Zealand
14.17.1. Pricing Analysis
14.17.2. Market Share Analysis, 2022
14.17.2.1. By Product Type
14.17.2.2. By Sales Channel
14.17.2.3. By Vehicle Type
14.18. GCC Countries
14.18.1. Pricing Analysis
14.18.2. Market Share Analysis, 2022
14.18.2.1. By Product Type
14.18.2.2. By Sales Channel
14.18.2.3. By Vehicle Type
14.19. South Africa
14.19.1. Pricing Analysis
14.19.2. Market Share Analysis, 2022
14.19.2.1. By Product Type
14.19.2.2. By Sales Channel
14.19.2.3. By Vehicle Type
14.20. Israel
14.20.1. Pricing Analysis
14.20.2. Market Share Analysis, 2022
14.20.2.1. By Product Type
14.20.2.2. By Sales Channel
14.20.2.3. By Vehicle Type
15. Market Structure Analysis
15.1. Competition Dashboard
15.2. Competition Benchmarking
15.3. Market Share Analysis of Top Players
15.3.1. By Regional
15.3.2. By Product Type
15.3.3. By Sales Channel
15.3.4. By Vehicle Type
16. Competition Analysis
16.1. Competition Deep Dive
16.1.1. Showa Corporation
16.1.1.1. Overview
16.1.1.2. Product Portfolio
16.1.1.3. Profitability by Market Segments
16.1.1.4. Sales Footprint
16.1.1.5. Strategy Overview
16.1.1.5.1. Marketing Strategy
16.1.1.5.2. Product Strategy
16.1.1.5.3. Channel Strategy
16.1.2. Gabriel India Limited
16.1.2.1. Overview
16.1.2.2. Product Portfolio
16.1.2.3. Profitability by Market Segments
16.1.2.4. Sales Footprint
16.1.2.5. Strategy Overview
16.1.2.5.1. Marketing Strategy
16.1.2.5.2. Product Strategy
16.1.2.5.3. Channel Strategy
16.1.3. KYB Corporation
16.1.3.1. Overview
16.1.3.2. Product Portfolio
16.1.3.3. Profitability by Market Segments
16.1.3.4. Sales Footprint
16.1.3.5. Strategy Overview
16.1.3.5.1. Marketing Strategy
16.1.3.5.2. Product Strategy
16.1.3.5.3. Channel Strategy
16.1.4. Duro Shox Pvt Ltd
16.1.4.1. Overview
16.1.4.2. Product Portfolio
16.1.4.3. Profitability by Market Segments
16.1.4.4. Sales Footprint
16.1.4.5. Strategy Overview
16.1.4.5.1. Marketing Strategy
16.1.4.5.2. Product Strategy
16.1.4.5.3. Channel Strategy
16.1.5. BMW Group
16.1.5.1. Overview
16.1.5.2. Product Portfolio
16.1.5.3. Profitability by Market Segments
16.1.5.4. Sales Footprint
16.1.5.5. Strategy Overview
16.1.5.5.1. Marketing Strategy
16.1.5.5.2. Product Strategy
16.1.5.5.3. Channel Strategy
16.1.6. WP AG
16.1.6.1. Overview
16.1.6.2. Product Portfolio
16.1.6.3. Profitability by Market Segments
16.1.6.4. Sales Footprint
16.1.6.5. Strategy Overview
16.1.6.5.1. Marketing Strategy
16.1.6.5.2. Product Strategy
16.1.6.5.3. Channel Strategy
16.1.7. Nitron Racing Shocks
16.1.7.1. Overview
16.1.7.2. Product Portfolio
16.1.7.3. Profitability by Market Segments
16.1.7.4. Sales Footprint
16.1.7.5. Strategy Overview
16.1.7.5.1. Marketing Strategy
16.1.7.5.2. Product Strategy
16.1.7.5.3. Channel Strategy
16.1.8. Marzocchi Moto
16.1.8.1. Overview
16.1.8.2. Product Portfolio
16.1.8.3. Profitability by Market Segments
16.1.8.4. Sales Footprint
16.1.8.5. Strategy Overview
16.1.8.5.1. Marketing Strategy
16.1.8.5.2. Product Strategy
16.1.8.5.3. Channel Strategy
16.1.9. Öhlins Racing
16.1.9.1. Overview
16.1.9.2. Product Portfolio
16.1.9.3. Profitability by Market Segments
16.1.9.4. Sales Footprint
16.1.9.5. Strategy Overview
16.1.9.5.1. Marketing Strategy
16.1.9.5.2. Product Strategy
16.1.9.5.3. Channel Strategy
16.1.10. K-Tech Suspension Limited
16.1.10.1. Overview
16.1.10.2. Product Portfolio
16.1.10.3. Profitability by Market Segments
16.1.10.4. Sales Footprint
16.1.10.5. Strategy Overview
16.1.10.5.1. Marketing Strategy
16.1.10.5.2. Product Strategy
16.1.10.5.3. Channel Strategy
16.1.11. Progressive Suspension, Inc.
16.1.11.1. Overview
16.1.11.2. Product Portfolio
16.1.11.3. Profitability by Market Segments
16.1.11.4. Sales Footprint
16.1.11.5. Strategy Overview
16.1.11.5.1. Marketing Strategy
16.1.11.5.2. Product Strategy
16.1.11.5.3. Channel Strategy
16.1.12. TFX Suspension Technology
16.1.12.1. Overview
16.1.12.2. Product Portfolio
16.1.12.3. Profitability by Market Segments
16.1.12.4. Sales Footprint
16.1.12.5. Strategy Overview
16.1.12.5.1. Marketing Strategy
16.1.12.5.2. Product Strategy
16.1.12.5.3. Channel Strategy
16.1.13. BITUBO S.r.l.
16.1.13.1. Overview
16.1.13.2. Product Portfolio
16.1.13.3. Profitability by Market Segments
16.1.13.4. Sales Footprint
16.1.13.5. Strategy Overview
16.1.13.5.1. Marketing Strategy
16.1.13.5.2. Product Strategy
16.1.13.5.3. Channel Strategy
17. Assumptions & Acronyms Used
18. Research Methodology
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