The two wheeler suspension system market is anticipated to expand its roots at an average CAGR of 4.9% during the forecast period. The market is likely to hold a revenue of US$ 1.65 billion in 2023 while it is anticipated to cross a value of US$ 2.61 billion by 2033.
The research report on the two wheeler suspension system market states that the high population and craze for two-wheelers motorcycles, scooters, and others are fueling the market growth. Furthermore, the increased penetration of two wheeler brands and companies in foreign lands is garnering the market growth. This growth is attributed to the increased demand for two-wheelers from economies in Asia like India and China.
The roads in China and India are generally full of traffic and hence the lack of space pushes end users to adopt the two wheelers technology. High reliability, safety, mileage, manoeuvrability, easy parking options, convenience, and affordability are some of the key growth drivers for the two wheeler suspension market. Alongside this, the easy EMIs, refined engine systems, and other safety gears are only adding value to the market growth.
The two wheeler suspension system market analysis explains that high motorcycle exports, increased acceptance of the brand, focus on the youth segment, and increased demand for comfort ride fuels the market growth. Also, new electric and hybrid two-wheelers are coming with advanced suspension that provides a comfortable ride. The growth is also owned by the lower per capita income in developing Southeast Asian nations. Citizens of these nations consider two wheeler as their primary source of transportation.
The motorcycle suspension parts are also in high demand as they support the system in delivering the utmost comfort and jerk-less ride. Thus, the new vendors experiment with the existing suspension technology, enhancing it to its utmost levels.
Attributes | Details |
---|---|
Two Wheeler Suspension System Market CAGR (2023 to 2033) | 4.9% |
Two Wheeler Suspension System Market Size (2023) | US$ 1.65 billion |
Two Wheeler Suspension System Market Size (2033) | US$ 2.61 billion |
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Short-term Growth (2023 to 2026): New companies introducing high-end rear suspension are increasing the competition, adding value to the market. Furthermore, high demand for motorcycles post-pandemic is expected to garner market growth. With technological advancements, the market is expected to hold US$ 1.65 billion in 2023 while it is likely to reach US$ 1.90 billion by 2026.
Mid-term Growth (2026 to 2029): This period is expected to witness an average growth rate. The growth is likely to be disturbed by the skyrocketing motorcycle prices along with the high-interest rates. However, the reliability and convenience delivered by two wheelers is going to support the growth prospects. This takes a market value from US$ 1.90 billion in 2026 to a value of US$ 2.19 billion in 2029.
Long-term Growth (2029 to 2033): The advent of electric two vehicles with the support of government subsidies is propelling the market growth. The collaboration among two wheeler brands to deliver better suspension systems is expected to add value to the market. Thus, the market is anticipated to thrive at a slightly low CAGR of 4.9% between 2023 and 2033.
The growth of the two wheeler suspension system market is attributed to the changed consumer behavior and financial status. Furthermore, the rising population and traffic levels are driving the popularity of motorcycles among the general public. High reliability, comfort, and handling make motorcycles an effective way of transport in dense population areas.
Increasing focus on motorcycle adventures and road trips among the youth segment is estimated to fuel the demand for motorcycles and scooters in the coming years. Also, scooter demand is significantly increasing owing to their easy handling, good stability, and low-price range as compared to conventional motorcycles.
The high sales of the scooter are due to its demand from all ages and gender brackets. The integration of advanced breaking solutions is also transforming suspension quality and technology.
Some of the key restraints for the two-wheeler suspension system market are high vehicle prices, high maintenance costs, and increased interest rates. Furthermore, a section of society is choosing four-wheeler vehicles over two-wheeler vehicles. The duplicate suspension systems are limiting the demand for two-wheeler suspension systems
Region/Country | Revenue Share % (2023) |
---|---|
The United States | 4.8% |
Germany | 2.1% |
Japan | 7.0% |
Australia | 0.4% |
High Demand for Electric Two Wheelers along with the Scooters is Expected to Garner the Regional Growth
The United States two wheeler suspension system market leads in terms of market share in North American region. The region is expected to hold a market share of 4.8% in 2023. The growth is attributed to an increase in automotive vehicle production which further drives the demand for the suspension system.
The country has a large number of automotive OEM and aftermarket manufacturers and dealers which increases a substantial demand for two-wheelers suspension systems in the country. The rising number of start-ups introducing electric-based and natural-gas-based vehicles is also contributing to the market growth.
High Population, Cheap Motorcycles and Scooter Prices, and Rising Traffic make Two Wheelers the Prominent Way of Transportation
China’s market thrives at a CAGR of 5.4% between 2023 and 2033. The growth is owned by the presence of numerous manufacturers along with their large production capacities to manufacture automobile components. These factors are significantly influencing the growth of two-wheeler suspension system market in China.
China’s automotive industry manufactured more than 2 million vehicles in September 2021, with a 20% increase in production as compared to the previous month. The roads are filled with traffic and pollution. Thus, the sales of electric two wheelers in China are likely to surge during the forecast period.
Hub of Automotive Technology and Parts, Germany Advances its Production Facilities to Produce Advanced Suspension Technology
Germany’s market holds a share of 2.1 in 2023. With high FDI investment policies and exceptional growth in the industrial sector, key automotive component manufacturers are adopting emerging business model plans. It results in the expansion of repair facilities all around the world.
In the last few years, there has been a substantial increase in demand for two-wheeler suspension systems and their components from numerous automotive industries. With expanding automotive industry, the demand for luxury components is expected to swell which in turn is anticipated to create demand for two wheeler suspension systems.
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Category | By Product Type |
---|---|
Leading Segment | Telescopic Front Suspension |
Market Share (2023) | 40.6% |
Category | By Vehicle Type |
---|---|
Leading Segment | Motorcycles |
Market Share (2023) | 58.2% |
Based on product type, the telescopic front suspension system leads as it held a significant market share of 40.6% in 2022. The growth of this segment is attributed to its usage in motorcycles and its better capability of absorbing weight and shock. Furthermore, it also resists the unnecessary motion of spring and delivers a comfortable ride.
Based on the vehicle type, the motorcycle segment leads as it holds a market share of 58.2% in 2023. The increasing incidence of motorbike ownership across developing countries is expected to provide a stimulus to market growth.
At the same time, scooters are likely to ensure significant growth opportunities in the future. This expansion is largely credited to increasing ownership of electric two-wheelers to reduce carbon emissions and gain environmental sustainability.
The market players have focused on acquisitions and expansion activities. Hence, it has been witnessed to fasten the supply of automotive components while updating them from time to time. Leading market players are also focusing on improving the efficiency of two wheeler suspension system market. The emergence of various manufacturers is expected to increase the competition among other players.
How can Two Wheeler Suspension System Vendors Providers Scale their Businesses in the Market?
Key players in the market are working on three significant strategies such as:
Market Developments:
The global sales of two wheeler suspension systems to surge at 4.9% CAGR through 2033.
The global two wheeler suspension system market could have a value of around US$ 1.65 billion in 2023.
Japan currently accounts for nearly 7% of the two wheeler suspension systems sold worldwide.
Germany two wheeler suspension system market could hold 2.1% market share in 2023.
Telescopic front suspension segment currently holds 40.6% market share and is also growing at a faster rate.
1. Executive Summary | Two Wheeler Suspension System Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033 5.3.1. Telescopic Front Suspension 5.3.2. Rear Suspension 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033 6.3.1. OEM 6.3.2. Aftermarket 6.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Vehicle Type 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Vehicle Type, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Vehicle Type, 2023 to 2033 7.3.1. Motorcycles 7.3.2. Scooters 7.4. Y-o-Y Growth Trend Analysis By Vehicle Type, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Vehicle Type, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. Asia Pacific 8.3.5. MEA 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. The USA 9.2.1.2. Canada 9.2.2. By Product Type 9.2.3. By Sales Channel 9.2.4. By Vehicle Type 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Product Type 9.3.3. By Sales Channel 9.3.4. By Vehicle Type 9.4. Key Takeaways 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Product Type 10.2.3. By Sales Channel 10.2.4. By Vehicle Type 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Type 10.3.3. By Sales Channel 10.3.4. By Vehicle Type 10.4. Key Takeaways 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. United Kingdom 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Europe 11.2.2. By Product Type 11.2.3. By Sales Channel 11.2.4. By Vehicle Type 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Type 11.3.3. By Sales Channel 11.3.4. By Vehicle Type 11.4. Key Takeaways 12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.1.4. Singapore 12.2.1.5. Thailand 12.2.1.6. Indonesia 12.2.1.7. Australia 12.2.1.8. New Zealand 12.2.1.9. Rest of Asia Pacific 12.2.2. By Product Type 12.2.3. By Sales Channel 12.2.4. By Vehicle Type 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Type 12.3.3. By Sales Channel 12.3.4. By Vehicle Type 12.4. Key Takeaways 13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. GCC Countries 13.2.1.2. South Africa 13.2.1.3. Israel 13.2.1.4. Rest of MEA 13.2.2. By Product Type 13.2.3. By Sales Channel 13.2.4. By Vehicle Type 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Type 13.3.3. By Sales Channel 13.3.4. By Vehicle Type 13.4. Key Takeaways 14. Key Countries Market Analysis 14.1. USA 14.1.1. Pricing Analysis 14.1.2. Market Share Analysis, 2022 14.1.2.1. By Product Type 14.1.2.2. By Sales Channel 14.1.2.3. By Vehicle Type 14.2. Canada 14.2.1. Pricing Analysis 14.2.2. Market Share Analysis, 2022 14.2.2.1. By Product Type 14.2.2.2. By Sales Channel 14.2.2.3. By Vehicle Type 14.3. Brazil 14.3.1. Pricing Analysis 14.3.2. Market Share Analysis, 2022 14.3.2.1. By Product Type 14.3.2.2. By Sales Channel 14.3.2.3. By Vehicle Type 14.4. Mexico 14.4.1. Pricing Analysis 14.4.2. Market Share Analysis, 2022 14.4.2.1. By Product Type 14.4.2.2. By Sales Channel 14.4.2.3. By Vehicle Type 14.5. Germany 14.5.1. Pricing Analysis 14.5.2. Market Share Analysis, 2022 14.5.2.1. By Product Type 14.5.2.2. By Sales Channel 14.5.2.3. By Vehicle Type 14.6. United Kingdom 14.6.1. Pricing Analysis 14.6.2. Market Share Analysis, 2022 14.6.2.1. By Product Type 14.6.2.2. By Sales Channel 14.6.2.3. By Vehicle Type 14.7. France 14.7.1. Pricing Analysis 14.7.2. Market Share Analysis, 2022 14.7.2.1. By Product Type 14.7.2.2. By Sales Channel 14.7.2.3. By Vehicle Type 14.8. Spain 14.8.1. Pricing Analysis 14.8.2. Market Share Analysis, 2022 14.8.2.1. By Product Type 14.8.2.2. By Sales Channel 14.8.2.3. By Vehicle Type 14.9. Italy 14.9.1. Pricing Analysis 14.9.2. Market Share Analysis, 2022 14.9.2.1. By Product Type 14.9.2.2. By Sales Channel 14.9.2.3. By Vehicle Type 14.10. China 14.10.1. Pricing Analysis 14.10.2. Market Share Analysis, 2022 14.10.2.1. By Product Type 14.10.2.2. By Sales Channel 14.10.2.3. By Vehicle Type 14.11. Japan 14.11.1. Pricing Analysis 14.11.2. Market Share Analysis, 2022 14.11.2.1. By Product Type 14.11.2.2. By Sales Channel 14.11.2.3. By Vehicle Type 14.12. South Korea 14.12.1. Pricing Analysis 14.12.2. Market Share Analysis, 2022 14.12.2.1. By Product Type 14.12.2.2. By Sales Channel 14.12.2.3. By Vehicle Type 14.13. Singapore 14.13.1. Pricing Analysis 14.13.2. Market Share Analysis, 2022 14.13.2.1. By Product Type 14.13.2.2. By Sales Channel 14.13.2.3. By Vehicle Type 14.14. Thailand 14.14.1. Pricing Analysis 14.14.2. Market Share Analysis, 2022 14.14.2.1. By Product Type 14.14.2.2. By Sales Channel 14.14.2.3. By Vehicle Type 14.15. Indonesia 14.15.1. Pricing Analysis 14.15.2. Market Share Analysis, 2022 14.15.2.1. By Product Type 14.15.2.2. By Sales Channel 14.15.2.3. By Vehicle Type 14.16. Australia 14.16.1. Pricing Analysis 14.16.2. Market Share Analysis, 2022 14.16.2.1. By Product Type 14.16.2.2. By Sales Channel 14.16.2.3. By Vehicle Type 14.17. New Zealand 14.17.1. Pricing Analysis 14.17.2. Market Share Analysis, 2022 14.17.2.1. By Product Type 14.17.2.2. By Sales Channel 14.17.2.3. By Vehicle Type 14.18. GCC Countries 14.18.1. Pricing Analysis 14.18.2. Market Share Analysis, 2022 14.18.2.1. By Product Type 14.18.2.2. By Sales Channel 14.18.2.3. By Vehicle Type 14.19. South Africa 14.19.1. Pricing Analysis 14.19.2. Market Share Analysis, 2022 14.19.2.1. By Product Type 14.19.2.2. By Sales Channel 14.19.2.3. By Vehicle Type 14.20. Israel 14.20.1. Pricing Analysis 14.20.2. Market Share Analysis, 2022 14.20.2.1. By Product Type 14.20.2.2. By Sales Channel 14.20.2.3. By Vehicle Type 15. Market Structure Analysis 15.1. Competition Dashboard 15.2. Competition Benchmarking 15.3. Market Share Analysis of Top Players 15.3.1. By Regional 15.3.2. By Product Type 15.3.3. By Sales Channel 15.3.4. By Vehicle Type 16. Competition Analysis 16.1. Competition Deep Dive 16.1.1. Showa Corporation 16.1.1.1. Overview 16.1.1.2. Product Portfolio 16.1.1.3. Profitability by Market Segments 16.1.1.4. Sales Footprint 16.1.1.5. Strategy Overview 16.1.1.5.1. Marketing Strategy 16.1.1.5.2. Product Strategy 16.1.1.5.3. Channel Strategy 16.1.2. Gabriel India Limited 16.1.2.1. Overview 16.1.2.2. Product Portfolio 16.1.2.3. Profitability by Market Segments 16.1.2.4. Sales Footprint 16.1.2.5. Strategy Overview 16.1.2.5.1. Marketing Strategy 16.1.2.5.2. Product Strategy 16.1.2.5.3. Channel Strategy 16.1.3. KYB Corporation 16.1.3.1. Overview 16.1.3.2. Product Portfolio 16.1.3.3. Profitability by Market Segments 16.1.3.4. Sales Footprint 16.1.3.5. Strategy Overview 16.1.3.5.1. Marketing Strategy 16.1.3.5.2. Product Strategy 16.1.3.5.3. Channel Strategy 16.1.4. Duro Shox Pvt Ltd 16.1.4.1. Overview 16.1.4.2. Product Portfolio 16.1.4.3. Profitability by Market Segments 16.1.4.4. Sales Footprint 16.1.4.5. Strategy Overview 16.1.4.5.1. Marketing Strategy 16.1.4.5.2. Product Strategy 16.1.4.5.3. Channel Strategy 16.1.5. BMW Group 16.1.5.1. Overview 16.1.5.2. Product Portfolio 16.1.5.3. Profitability by Market Segments 16.1.5.4. Sales Footprint 16.1.5.5. Strategy Overview 16.1.5.5.1. Marketing Strategy 16.1.5.5.2. Product Strategy 16.1.5.5.3. Channel Strategy 16.1.6. WP AG 16.1.6.1. Overview 16.1.6.2. Product Portfolio 16.1.6.3. Profitability by Market Segments 16.1.6.4. Sales Footprint 16.1.6.5. Strategy Overview 16.1.6.5.1. Marketing Strategy 16.1.6.5.2. Product Strategy 16.1.6.5.3. Channel Strategy 16.1.7. Nitron Racing Shocks 16.1.7.1. Overview 16.1.7.2. Product Portfolio 16.1.7.3. Profitability by Market Segments 16.1.7.4. Sales Footprint 16.1.7.5. Strategy Overview 16.1.7.5.1. Marketing Strategy 16.1.7.5.2. Product Strategy 16.1.7.5.3. Channel Strategy 16.1.8. Marzocchi Moto 16.1.8.1. Overview 16.1.8.2. Product Portfolio 16.1.8.3. Profitability by Market Segments 16.1.8.4. Sales Footprint 16.1.8.5. Strategy Overview 16.1.8.5.1. Marketing Strategy 16.1.8.5.2. Product Strategy 16.1.8.5.3. Channel Strategy 16.1.9. Öhlins Racing 16.1.9.1. Overview 16.1.9.2. Product Portfolio 16.1.9.3. Profitability by Market Segments 16.1.9.4. Sales Footprint 16.1.9.5. Strategy Overview 16.1.9.5.1. Marketing Strategy 16.1.9.5.2. Product Strategy 16.1.9.5.3. Channel Strategy 16.1.10. K-Tech Suspension Limited 16.1.10.1. Overview 16.1.10.2. Product Portfolio 16.1.10.3. Profitability by Market Segments 16.1.10.4. Sales Footprint 16.1.10.5. Strategy Overview 16.1.10.5.1. Marketing Strategy 16.1.10.5.2. Product Strategy 16.1.10.5.3. Channel Strategy 16.1.11. Progressive Suspension, Inc. 16.1.11.1. Overview 16.1.11.2. Product Portfolio 16.1.11.3. Profitability by Market Segments 16.1.11.4. Sales Footprint 16.1.11.5. Strategy Overview 16.1.11.5.1. Marketing Strategy 16.1.11.5.2. Product Strategy 16.1.11.5.3. Channel Strategy 16.1.12. TFX Suspension Technology 16.1.12.1. Overview 16.1.12.2. Product Portfolio 16.1.12.3. Profitability by Market Segments 16.1.12.4. Sales Footprint 16.1.12.5. Strategy Overview 16.1.12.5.1. Marketing Strategy 16.1.12.5.2. Product Strategy 16.1.12.5.3. Channel Strategy 16.1.13. BITUBO S.r.l. 16.1.13.1. Overview 16.1.13.2. Product Portfolio 16.1.13.3. Profitability by Market Segments 16.1.13.4. Sales Footprint 16.1.13.5. Strategy Overview 16.1.13.5.1. Marketing Strategy 16.1.13.5.2. Product Strategy 16.1.13.5.3. Channel Strategy 17. Assumptions & Acronyms Used 18. Research Methodology
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