The global Turkish Figs market is expanding day by day with increased demand from the food and beverage sector, health consciousness, and export. The market for 2022 was USD 3,256.2 million and shall be most likely USD 3,499.6 million in 2025. The market shall increase to have a CAGR of 4.1% in 2025 to 2035 and become an estimated USD 5,230.3 million in 2035.
Turkish figs are in great demand because of their better quality, flavor, and compact nutrients. Turkish figs are utilized on a massive scale as fresh fruits, dry fruits, and processed food in the form of preservatives, jam, energy bar, and candy. Growing food preference by the consumer towards natural and organic food products is propelling the market to increase with high value.
The largest market for Turkish figs is the food industry and expanding uses of Turkish figs in baked foods, breakfast cereals, and snack foods. Natural and functional foods demand is also generating increasing demand for Turkish figs due to their fiber, antioxidant, and vitamin content.
Other than this, export markets also play an important role in the growth of the Turkish figs sector. Turkey is the world leader and largest exporter of figs, and the largest importers of Turkish figs are North America, Europe, and the Middle East. The demand for natural sweeteners and the Mediterranean diet is also creating demand internationally.
Figs extracts are gaining more and more momentum in the cosmetic and pharmaceutical market because of their use in gastroenterology, dermatology, and anti-inflammatory. This wider range of applications is creating more space for the market to grow.
Geographically, North America and Europe will lead firm demand for Turkish figs because of increasing consumer demand for natural food ingredients and healthy snacking. Asia-Pacific will, however, witness highest growth through increased imports, increasing disposable income, and increasing demand for superfoods.
Organic produce and sustainability are also gaining ground in the market, and fig cultivation is more of a green production process or a tag in lieu of substitution as more consumers seek what is being produced organically and ethically.
| Attributes | Description |
|---|---|
| Estimated Global Turkish Figs Market Size (2025E) | USD 3,499.6 million |
| Projected Global Turkish Figs Market Value (2035F) | USD 5,230.3 million |
| Value-based CAGR (2025 to 2035) | 4.1% |
As food processing, export, and demand for functional foods are growing with the growing population, the Turkish Figs Market would be growing in the forecast period.
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Below table gives relative half-yearly CAGR differences of base year (2024) and forecast year (2025) of global Turkish Figs Market. Growth trend analysis and change in revenue stream assist to obtain key business insights for the industry players.
| Particulars | Value CAGR |
|---|---|
| H1 (2024 to 2034) | 3.7% |
| H2 (2024 to 2034) | 3.8% |
| H1 (2025 to 2035) | 3.9% |
| H2 (2025 to 2035) | 4.1% |
H1 CAGR of 2025 to 2035 was at 3.9% while that of H2 was 4.1%. Growth for the industry was at 20 BPS and growth by the company for H2 was 30 BPS. The Turkish Fig market also expected to grow in the long run on the basis of strong export demand, growing health awareness, and expanding usage of figs in functional food as well as organic food. As there is mounting food innovation in application as well as fig production based on measures for sustainability, the market will be going through gigantic opportunities in the coming years.
The Turkish fig market is fairly concentrated with unorganized and organized market participants constituting the world supply. Turkey exports and produces more figs throughout the world than any other nation, and among them, the dried figs share enormous portion in the world trade.
Organized Market is affected by elements such as weather conditions, organic agriculture, and growing customers' demand for healthy snack foods. Organized segment includes high-volume fig producers, exporters, and food companies with advanced drying, packaging, and distribution infrastructure.
Aydin Incir Exporters Association, Taris Fig Agricultural Sales Cooperative, Bursa Fig Growers Association, and Özgür Tarım are the dominant players in this segment. They function under EU, USA, and Middle East regulation systems that guarantee organic labeling, food safety checks, and traceability.
Controlled players dominate exports, selling to foodservice and supermarket chains, and wholesale-retailing stores. They spend most of their money on controlled drying equipment, high-tech packaging, and organic cultivation to maintain premium quality levels.
European markets particularly generate the demand for certified organic and non-GMO Turkish figs, forcing controlled players to maintain competitive strengths with strict quality controls. Unorganised segment consists of small-scale fig producers, cooperatives, and individual traders, trading on a direct-to-local-market, direct-to-small-distributor, and direct-to-regional-food-processor basis.
It is present largely in Aydın, Bursa, and Izmir, where fig production has deep roots of old tradition in agriculture. Due to weak infrastructure and ambiguous quality standards, unorganised producers find it difficult to access the world market for high-quality products.
They, however, sell to the domestic market and intra-regional trade, and offer competitively their figs. Organic certification schemes and cooperatives are being employed by some small-scale farmers for improving market access.
As natural and organic dried fruits gain popularity, Turkish fig growers, small and big, will increasingly export more and invest in green production. Organised players will continue to lead the way in propelling global demand, while unorganised players can strengthen their presence through better processing and certification.
Clean-Label and Whole Foods Movement
Shift: There has been immense consumer movement toward clean-label and low-processed foods with an outstanding shift toward whole foods and natural foods. Turkish figs, being dried naturally and free from artificial additives and preservatives, proved to be the most problematic issue of individuals in charge of their own health.
This trend is extremely popular in North America and Europe, as the consumer is increasingly trusting the food label and choosing food that is plain, transparent, and functionally enhanced with antioxidants, minerals, and fiber. Turkish figs' natural sweetness due to their flavor profile qualifies them as a healthier choice in contrast to sugar-based refined sugar food and ingredients.
Strategic Response: In response to the trend, leading Turkish fig exporter Anatolia A.S. launched a "Ready-to-Eat" series of sun-dried figs packaged in resealable biodegradable packaging with "no added sugar" and "100% natural" claims.
Target retail sales were to USA, Canadian, and German health food chains, accounting for 13% of Anatolia's 2024 export volume. Similarly, USA health snack food firm Nature's Delight launched Turkish figs in its clean-label product line under "farm-to-snack" packaging.
Such promotion added 10% retail sales growth, with urban health-conscious markets showing good demand. Clean-label positioning has helped Turkish figs penetrate additional consumer segments beyond traditional dried fruit buyers, increasing market share in the health and wellness category.
Growth in Functional Food and Beverage Segment
Shift: Global functional food and beverage markets are witnessing healthy growth as consumers drive demand for foods that bear ingredients with benefits beyond nutrition. Nutritious fiber, calcium, potassium, and antioxidants make Turkish figs witness growing usage as functional food ingredients in breakfast cereals, nutrition bars, smoothies, and beverages containing fig.
Well-being-conscious consumers are moving towards such foods as a source of well-being for the immune system, gut, and energy. Functional ingredients are specifically required in the EU, Japan, South Korea, and USA as food has been thought to be a means of wellness and health generation for the consumer.
Strategic Response: Taris Fig Union, the Turkish agriculture cooperative founded way back in the early years, is witnessing the trend. They began retailing fig-infused functional health bars and fig concentration beverages in Sweden, Germany, and the Netherlands.
The debuts comprised 11% year-over-year Europe sales. At the same time, Turkish small food exporter Turkish Gourmet Foods has teamed up with Japanese health food businesses to market fig paste as an ingredient in energy bars and health drinks whose sales in 2024 were 9% above.
All these activities represent greater efforts by Turkish producers and multinational food companies to market figs as value-added functional foods and beverages with more and more applications and consumer touchpoints along a series of meals.
Green and Organic Products Experience Growing Demand
Shift: More and more, customers are searching for food products produced more organically and responsibly, especially in more affluent economies such as Western Europe and North America. Organic designation is one of the top motivators for purchases due to environmental, animal protection, and supply-chain concerns.
Turkish fig farmers have been an exception, responding by letting some of their product pursue organic methods and cashing in on premium demand for eco-branded and responsibly produced fruit and vegetables.
Strategic Response: Turkish farm cooperative Izmir Organic Farms expanded its organic fig cultivation area by 25% in 2024 and gained EU and USDA organic certifications. In the process, it converted upscale retailers such as Whole Foods Market in the USA and Planet Organic in the UK, where category sales were enhanced by 15% due to organic Turkish figs.
Online retail business Thrive Market even launched a range of private-label Turkish organic food-grade figs that are imported based on low environmental impact and ethical standards. Turkish Exporters Assembly launched a "Sustainable Turkish Agriculture" campaign to make an effort to persuade the world importers of food to adopt sustainable agriculture practices in fig farming. These initiatives not only meet consumers' organic demand but also make Turkey more competitive globally, especially in the exportation of figs to high-margin markets.
Fig-Based Culinary Diversification
Shift: Fig culinary creativity is the new growth driver of fig consumption versus snacking. Foodservice establishments and upscale consumers increasingly demand fig products like jams, syrups, sauces, chutneys, and glazes.
The sweet, deep, complex ripeness of the Turkish fig and its tender mouthfeel are particularly well-suited to upscale culinary uses, i.e., in Mediterranean, Middle Eastern, and fusion cuisine. This shift opened up new opportunities of demand through retail and hospitality channels worldwide.
Strategic Response: Turkish food processor Dimes Gida diversified its product line by introducing a range of fig syrups and spreads in the gourmet food sector of the Middle East, Eastern Europe, and Southeast Asia. The introduction posted 9% year-on-year growth.
UK's Belazu Ingredient Co. marketed Turkish fig-based glazes and chutneys and was acceptable in specialist food stores and restaurants. These products demonstrated the diversity of Turkish figs and shifted them from a cultural heritage snack food to gourmet ingredients.
Other Eataly locations across Europe and the United States also expanded product offerings by offering Turkish-imported fig condiments, solidifying figs' status as gourmet food among connoisseurs. These moves are expanding value propositions of Turkish figs, linking consumers and chefs who need specialty high-end ingredients.
Accelerating Cross-Border and Internet Channels of Retailing
Shift: The global surge in e-commerce and cross-border online buying has greatly enhanced global accessibility of Turkish figs. Post-pandemic eating, especially from gourmet and health buyers, has received a kick in specialty food consumption through online media. Turkish fig farmers and exporters are responding by selling online and reaching world consumers directly without the traditional limitations of shelf space and distribution.
Strategic Response: Aegean Exporters' Association collaborated with retailers like Amazon, Alibaba, and Turkish online market leader Hepsiburada to roll out specialist online stores for Turkish figs. This created a 22% boost in 2024 online export sales.
American wellness platform iHerb highlighted Turkish figs as one of its best-selling superfoods, which rose by 17% in sales through targeted marketing and consumer votes. Furthermore, small exporters like Turkish Goods established lines of fig brands for the Internet, which vary from subscription to express shipping to retail customers in the Middle East, North America, and Europe.
The following table shows the estimated growth rates of the top five territories. These markets are set to experience high consumption through 2035.
| Countries | CAGR, 2025 to 2035 |
|---|---|
| USA | 3.7% |
| Germany | 4.2% |
| China | 4.5% |
| Japan | 4.0% |
| India | 5.2% |
With increased awareness for natural and health snacks, Turkish figs consumption trends in the USA market are steadily moving upward. The growing trend of organic and minimally processed foods have delighted Turkish figs in becoming prominent ingredients in cereals, energy bars, and bakery.
Sustainability is a significant trend, as both consumers and food manufacturers seek ethically sourced figs, and Turkish fig suppliers are broadening their reach into the USA, aided by FDA regulations that promote the import and utilization of natural dried fruits in a variety of food applications.
Moreover, there has been a growing trend toward plant-based diets which has also led to increased fig usage as a replacement for refined sugars and artificial additives. Gourmet and specialty foods incorporating Turkish figs - fig-based spreads, chutneys, dessert fillings - also appeal to a growing niche market.
Profitability of Turkish figs has recycled, thanks to the growth of the middle-class population in China and growing demand for imported, high-quality traditional dried fruits. Mediterranean diets and the Westernization of food trends in urban areas have made Mediterranean figs a primary staple of health-conscious consuming segments.
Additionally, China’s mature e-commerce sector helped wider availability of Turkish figs for consumers, as major online platforms have been advocating fig as a high-end superfood. In addition, government efforts toward trade agreements helped to streamline import, which in turn, spurred up the market growth.
Turkish figs are set for inclusion in an array of convenience foods, as we see an increasing demand for ready-to-eat snacks and beverages. Traditional Chinese medicine and wellness products that use dried figs is another factor driving their demand, particularly among consumers looking for whole-body benefits.
The growing interest of Japan in functional and nutrient-rich foods had a positive impact on Turkish fig consumption. Having dietary fiber, minerals, antioxidants and natural sugars fits neatly within the country’s clean-label movement and a growing interest in healthy options to refined sugars.
Turkish figs find their place increasingly in confectionery, bakery as well as breakfast foods. Moreover, strict quality control standards for food products, including dried figs, in Japan further enhances consumer confidence in the cleanliness of imported products. The market has also benefited from innovations in product packaging, such as portion-controlled and ready-to-eat formats.
Furthermore, the rise of Mediterranean cuisine in Japan has increased demand for authentic ingredients such as Turkish figs in the gastronomy and fine-dining restaurants. Additionally, food manufacturers are developing fig-infused products like yogurts, teas, and dietary supplements, adding to the array of Turkish figs in Japanese diet.
| Segment | Value Share (2025) |
|---|---|
| Natural Products (By Type) | 58.7% |
The growing consumer interest in organic, minimally processed, and clean-label foods is fueling demand for natural Turkish figs. These figs are rich in vitamins, fiber, and antioxidants, making them extremely popular with the health conscious. Outside the proven creation of natural figs as a snack or in trail mixes, figs are increasingly being used in artisanal and premium food products.
The increasing trend for plant-based and functional foods also increases the demand for natural Turkish figs in global markets. They're often featured in homemade meal prep, healthy breakfasts and nutrition bars, reflecting a broader trend toward whole, wholesome and natural foods. Their market appeal is further enhanced by the shift towards organic farming and sustainable sourcing practices.
| Segment | Value Share (2025) |
|---|---|
| Bakery Products (By Application) | 42.3% |
Turkish figs are also gaining attention amongst bakery producers because of their naturally sweet taste, dessert-like texture, and health benefits. Bread, pastries, muffins and cookies infused with figs are an up-and-coming trend as consumers seek out nutrient-dense options over conventional fare.
Figs' naturally high sugar content can replace other sweeteners or even synthetic sweeteners which is why bakery products targeting health-conscious, gluten-free consumers choose figs as an ingredient. Moreover, the chewy texture and deep flavor of the fig elevate the appeal of baked goods, and its insoluble fiber facilitates digestion.
Numerous bakery brands are promoting fig-based products as functional foods, stressing their antioxidant benefits and their ability to promote gut health. Consumer preferences have shifted towards healthier yet indulgent bakery products, increasing the demand for fig-based bakery products over traditional solutions
Some of the leading companies operating in the market include Aydin Figs, Taris Fig Agricultural Sales Cooperative, and Izmir Organic, who are increasingly capturing their market share through brand recognition, product development and innovation.
The growing demand for natural sweeteners, a healthy snack, and functional food ingredients is driven by these companies through the availability of these different varieties of figs such as fresh, dried, and processed. They are also generating interest from health-conscious consumers and strengthening their market reach by offering value-added products like fig jams, fig-based spreads, and fig energy bars.
Therefore, to stay competitive, manufacturers target improvements in product quality and packaging. To meet clean-label demands, companies are developing preservative-free, sulfite-free and sugar-free dried figs. It is also launching resealable pouches, vacuum-sealed packs and snack-size packaging for freshness and convenience, aimed at on-the-go customers.
For instance
The global Turkish figs market is projected to grow at a CAGR of 4.1% during the forecast period.
The market is estimated to reach approximately USD 5,230.3 million by 2035.
The dried figs segment is expected to witness the fastest growth due to rising consumer demand for natural and nutritious snacks.
Key growth drivers include increasing awareness of health benefits, growing demand for organic and natural foods, and expanding export markets.
Leading companies in the market include Incircle Ltd STI., Natura Dried Fruit S.A., Carias Farm, Turkish Dried Figs & Izmir Organic.
Market segmented into Natural Products, Processed Products, Lerida, Garland, Baglama, Pulled, Layer, and Proto Be.
Market segmented into Bakery Products, Confectionaries, Dairy Products, and Others.
Market segmented into North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa (MEA).
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Turkish Figs Market
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