The Turkey medical tourism industry growth is predicted to surge at a CAGR of 6.1% during the forecast period. The industry is standing at USD 3,972.9 million as of 2024 and is on its way forward to cross USD 7,182.3 million by 2034.
The industry in Turkey is growing steadily as the country transcontinental is known for reliable and high-quality healthcare. Patients come to Turkey from many different countries like Germany, Russia, the United Kingdom, Netherlands, Azerbaijan, Romania, Norway, Bulgaria, Italy, Spain, France, Libya, Saudi Arabia, Kuwait, Qatar, UAE, and Iran.
The country's healthcare system, modern medical facilities, and skilled doctors are recognized worldwide. Improving healthcare in Turkey makes it a better place for medical tourism. They have nice facilities, special units, and all kinds of healthcare services. Turkey promotes medical tourism through marketing and working with international groups, highlighting good care and reasonable costs.
Industry Analysis of the Turkey Medical Tourism
| Attributes | Description |
|---|---|
| Estimated Global Turkey Medical Tourism Industry Size (2024E) | USD 3,972.9 million |
| Projected Global Turkey Medical Tourism Industry Value (2034F) | USD 7,182.3 million |
| Value-based CAGR (2024 to 2034) | 6.1% |
The travel and hospitality sectors are important for medical tourism in Turkey. They offer travel arrangements, accommodation, transportation, and tourism activities for medical tourists and their companions. Turkey's clinics have high-class accommodation and top-notch technology.
Several Turkey medical tourism industry trends have been influential. These include using technology along with skilled medical professionals. Some of this advanced tech includes Robotic surgery, CyberKnife M6, and PET/CT scans. Turkey gives patients access to excellent healthcare, ensuring great treatment results.
Turkey has put a lot of money into medical infrastructure. Many modern hospitals and clinics have the latest technology-infused equipment in addition to highly qualified staff. Also, Turkish doctors and staff are well-trained and experienced. Many have studied and trained internationally, with a lot of expertise. This makes sure that medical methods are modern and follow global standards.
Turkey's location between Europe and Asia makes it easy for patients from many places, like Europe, the Middle East, and Central Asia, to come here for treatment. Turkey isn't just about medical care. It has a lot of history, beautiful scenery, and cultural sites. This mix of healthcare and tourism is why many people choose Turkey for medical trips.
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The table shows the growth of global Turkey medical tourism industry from 2024 to 2034. It also compares these new predictions with the old predictions from 2023 to 2033.
| Particular | Value CAGR |
|---|---|
| H1 | 5.4% (2023 to 2033) |
| H2 | 5.9% (2023 to 2033) |
| H1 | 6.5% (2024 to 2034) |
| H2 | 5.6% (2024 to 2034) |
The industry’s growth was about to initially decline to a CAGR of 5.4% in the first half of the previous forecast decade, from 2023 to 2033. This rate was estimated to rise slightly to 5.9% in the second half of this period. From 2024 to 2034, the growth rate of Turkey medical tourism is ready to take off at 6.5% and then projected to drop again to 5.6% in the second half of this period.
Health and Beauty Boom Fuels Turkey's Rise as a Premier Medical Tourism Destination
The increasing interest in health and beauty is expected to boost medical tourism in Turkey. More people focusing on beauty and wellness is good for medical tourism in Turkey. People like coming here because they get great services at good prices.
Turkey has top-notch treatments and experts because they have advanced technology and skilled staff in their medical institutions and clinics. Turkey is also attractive to people who want special treatments and care about their health and beauty. They have great technology and skilled staff, making it a good choice for these procedures.
Turkey Offers Superior Medical Care at a Fraction of Western Costs
Medical procedures in Turkey are often cheaper than in the West or other medical tourism spots. This makes it attractive for patients seeking treatment abroad in a cost-effective way. Lots of medical treatments are part of medical tourism in Turkey, like surgery, dental work, fertility treatments, organ transplants, bone surgeries, heart procedures, and more.
People can get good medical care in Turkey at lower prices, which is why it's a popular choice. For example, some procedures like liposuction, orthodontics, Lasik, and breast augmentation are much cheaper in Turkey compared to the United States and Europe.
One can save up to 50% to 60% on these procedures in Turkey. For instance, in the United States, heart valve replacement surgery can cost a lot, around USD 170,000 to USD 200,000. But in Turkey, qualified doctors can do the same treatment for about USD 17,000.
Government Backing Paves the Way for Turkey’s Blooming Medical Tourism
The Turkish government supports medical tourism. Turkey's growth in medical tourism isn't random; it's because of government plans to help this sector. The Ministry of Trade gives attractive offers to make Turkey more appealing for health tourism. These offers aim to increase money from foreign services and make Turkey's service sectors, including health tourism, better internationally.
The Turkish government has invested a lot in healthcare. They've built new hospitals and specialized clinics all over the country, using technology along with this development. It also makes rules and policies to help and promote this industry. It promotes itself to attract medical tourists.
Since 2017, Turkey has made strict laws to protect its medical tourists and keep its medical tourism growing. These Turkey medical tourism legal and regulatory framework control the health sector, health agencies, and private clinics that treat international patients. Doctors picked by agencies like Body Expert Antalya must have an International Health Tourism (IHT) certificate from the Turkish Ministry of Health. This certificate makes sure they follow all the rules.
Another big move to boost health tourism is setting up diagnosis centers abroad. The ministry pays 60% of their rent for four years, helping up to 10 centers. When these centers start and advertise, they get a 60% grant for four years. This plan promotes Turkey's medical services abroad and makes it easier for potential medical tourists to come here.
Turkey's Medical Tourism Shines on Social Media Platforms
Turkey's medical tourism sector is getting more attention internationally because of social media trends. For example, there's a trend on TikTok called 'Turkey Teeth,' where people talk about their dental experiences in Turkey. This trend shows how good and affordable dental care is in Turkey, acting like a modern word-of-mouth marketing to reach people worldwide.
Businesses are using creative ways like content marketing to get more customers, which is expected to increase demand. Body Expert, a medical tourism agency in Turkey, is using this digital trend to promote medical tourism.
Key players in Turkey medical tourism industry are spending a lot on marketing, showing how important Turkey's medical tourism is growing. They're not just promoting specific clinics or services but also Turkey as a trusted place for medical tourism worldwide. With smart marketing and social media trends, Turkey's medical tourism is growing and helping the economy.
Principal Consultant
The industry size of Turkey's medical tourism was USD 3,005.5 million in 2019 and USD 3,751.6 million in 2023. Taking into account the CAGR of 5.7% during this period, it can be inferred that Turkey's medical tourism Industry investment and development opportunities are set to remain moderately promising.
During the historical period, Turkey has emerged as a popular place for healthcare, bringing in people from Europe, the Middle East, and other places. Turkey is now a choice for many, especially because air travel costs are going down. More patients from these countries coming to Turkey shows how it is known globally for good healthcare, skilled doctors, and many treatment options.
Turkey has become a top place for health tourism, growing a lot over time. In 2019, it had 701,046 health tourists, showing its importance in global medical tourism. In 2020, the impact of COVID-19 on Turkey medical tourism was huge. Therefore, the number dropped to 407,423 visitors.
But Turkey's focus on good healthcare and safety helped it bounce back in 2021 with 670,730 health tourists. After that, the numbers shot up, reaching 1,258,382 visitors in 2022 and a huge 1,800,000 in 2023. This shows Turkey's strong recovery and how more people want to come here for health tourism.
Positive experiences from foreign patients are likely to help make Turkey popular for medical trips. Plus, because treatments are cheaper in Turkey, it's a popular choice for patients wanting affordable care. This is why, Turkey's medical tourism industry is expected to progress steadily at about 6.1% each year.
Tier 1 companies lead the Turkey medical tourism industry with big names like Acibadem Healthcare Group, Anadolu Medical Center, Memorial Healthcare Group, Medical Park Hospitals Group, and Florence Nightingale Hospitals controlling it.
They bring in about USD 1,875.8 million, which is 50% of the share in the Turkey medical tourism industry. They are renowned for their high-quality healthcare services, advanced medical technologies, experienced medical professionals, and comprehensive patient care.
Tier 2 companies like Medicana Health Group, LIV Hospital Group, BayIndIr Healthcare Group, American Hospital Istanbul, and Ethica Health Group hold about 40% of the industry value share, worth USD 1,500.6 million. Although they are not as large as Tier 1 companies, Tier 2 companies are favored by budget-conscious customers due to their competitive pricing and quality healthcare services.
Tier 3 companies like Hisar Intercontinental Hospital, Dünyagöz Hospitals Group, Emsey Hospitalm Reyap Health Group, and Kolan Hospital Group are less prominent than Tier 1 and Tier 2 companies, yet they still bring in a considerable revenue of about USD 375.2 million, accounting for roughly 10% of the industry.
What sets them apart from Tier 1 and Tier 2 companies is their specialized focus on niche medical services or specific medical specialties, catering to patients with unique healthcare needs.
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This section of the Turkey medical tourism Industry forecast analysis arranges for the whole story about the industry's top segments. In terms of service type, the medical procedures and treatments segment is estimated to dominate by holding a share of 29.3% in 2024. By booking channel, the online booking category is projected to strengthen its standing as the out-and-out winner by obtaining a share of 47.8% in 2024.
The medical procedures and treatments segment dominates since Turkey offers high-quality medical services at competitive prices. This is very appealing to international patients seeking affordable healthcare. Plus, the country has modern healthcare facilities equipped with advanced medical technologies and experienced healthcare professionals, guaranteeing a high standard of care.
| Segment | Medical Procedures and Treatments (Service Type) |
|---|---|
| Value Share (2024) | 29.3% |
Looking at what treatments medical tourists prefer shows some big trends. Hair transplants are the most wanted, making up 50% of procedures. Then, eye surgeries are next at 18%, followed by aesthetic operations and dental services, each at 15%. In cosmetic surgeries, the top ones are facial and head procedures at 44%, body surgeries at 30%, and breast surgeries at 26%.
Turkish surgeons and hospitals are known worldwide for their expertise in cosmetic surgeries. Turkey doesn't just offer medical procedures; they also have wellness and preventive treatments as well as health programs. These include health check-ups, screenings, and advice to stay healthy and catch any health issues early.
The online booking segment governs the industry due to its convenience. The accessibility offered by online platforms makes it easier for international patients to research, compare, and book medical services in Turkey from anywhere in the world. This convenience factor appeals to busy individuals who prefer the flexibility of arranging their medical travel plans online.
| Segment | Online Booking (Booking Channel) |
|---|---|
| Value Share (2024) | 47.8% |
Online platforms provide a wide range of information about medical facilities, treatments, costs, and patient reviews, helping patients make informed decisions. Also, the digitalization of healthcare services has led to collaborations between online booking platforms and healthcare providers. This offers seamless booking experiences and personalized services to patients.
Turkey medical tourism industry opportunity analysis indicates that companies compete depending on the quality and range of services they provide. The industry is competitive because each company strives to offer the best services to attract more patients.
The industry is growing fast, and it's speeding up with unique medical tourism digital marketing strategies. These strategies include online advertising, social media promotions, and targeted content creation to reach potential patients worldwide.
To stay ahead in the game, the major players in the Turkey medical tourism industry are putting their entire emphasis on highlighting the unique benefits of their services. This helps them stand out and attract more clients. They also prioritize excellent customer service to improve patient satisfaction and loyalty.
The Turkey medical tourism industry competitive landscape shows that top companies are also concentrating on the affordability aspect. They offer competitive pricing, flexible payment options, and transparent cost structures. This approach helps them attract more customers and maintain their competitiveness in the industry.
Recent developments in the Turkey medical tourism industry show that top players are doing some mergers and acquisitions. These help companies branch out their offerings, ultimately strengthening their position in the industry.
Industry Updates
Based on service type, the industry is branched into medical consultations, treatment planning, hospital selection, medical procedures and treatments, surgical interventions, travel and accommodation arrangements, interpreter services, post-treatment care, and wellness and rehabilitation.
When it comes to booking channel, the industry is trifurcated into phone booking, online booking, and in person booking.
In terms of tourist type, the industry is bifurcated into domestic tourist and international tourist.
Depending on traveler type, the industry is segmented into independent tour, tour group, and package tour.
In terms of age group, the industry is categorized into 15 to 25 years, 26 to 35 years, 36 to 45 years, 46 to 55 years, 56 to 65 years, and 66 to 75 years, and above 75 years.
Leading medical tourism destinations in Turkey include Marmara region, Mediterranean region, Aegean region, Anatolia region, Black Sea region, and Eastern Turkey.
The industry is set to reach a valuation of USD 3,972.9 million in 2024.
A CAGR of 6.1% is projected for the industry through 2034.
Turkey medical tourism industry size and forecast suggests opportunities worth USD 7,182.3 million by 2034.
Medical procedures and treatments to account for a significant industry share in 2024.
1. Executive Summary
2. Industry Introduction, including Taxonomy and Market Definition
3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
4. Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections
5. Market Analysis 2019 to 2023 and Forecast 2024 to 2034
5.1. Service Type
5.2. Booking Channel
5.3. Tour Type
5.4. Tourist Type
5.5. Age Group
6. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Service Type
6.1. Medical Consultations
6.2. Treatment Planning
6.3. Hospital Selection
6.4. Medical Procedures and Treatments
6.5. Surgical Interventions
6.6. Travel and Accommodation Arrangements
6.7. Interpreter Services
6.8. Post-treatment Care
6.9. Wellness and Rehabilitation
7. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Booking Channel
7.1. Phone Booking
7.2. Online Booking
7.3. In Person Booking
8. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tour Type
8.1. Independent Tour
8.2. Tour Group
8.3. Package Tour
9. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tourist Type
9.1. Domestic Tourist
9.2. International Tourist
10. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Age Group
10.1. 15 to 25 Years
10.2. 26 to 35 Years
10.3. 36 to 45 Years
10.4. 46 to 55 Years
10.5. 56 to 65 Years
10.6. 66 to75 Years
10.7. Above 75 Years
11. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
11.1. Marmara Region
11.2. Mediterranean Region
11.3. Aegean Region
11.4. Anatolia Region
11.5. Black Sea Region
11.6. Eastern Turkey
12. Marmara Region Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments
13. Mediterranean Region Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments
14. Aegean Region Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments
15. Anatolia Region Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments
16. Black Sea Region Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments
17. Eastern Turkey Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments
18. Sales Forecast 2024 to 2034 by Service Type, Booking Channel, Tour Type, Tourist Type, and Age Group for Regions
19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
20. Company Profile
20.1. Acibadem Hospitals Group
20.2. Memorial Hospital Group
20.3. Florence Nightingale Hospitals
20.4. Medicana International Hospital
20.5. American Hospital
20.6. Liv Hospital
20.7. Hisar Intercontinental Hospital
20.8. Medical Park Hospitals Group
20.9. Baskent University Hospitals
20.10. Anadolu Medical Center
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Turkey Medical Tourism Market
