The Korea tennis equipment market is poised to register a valuation of USD 135.2 million in 2025. The industry is slated to grow at 2.9% CAGR from 2025 to 2035, witnessing USD 181.1 million by 2035. The industry is seeing strong growth based on a number of important factors that mirror the changing sports culture and growing interest in tennis nationwide.
Among the most important are the increased popularity of tennis across younger generations. Although traditionally sports such as soccer and baseball have been more popular in Korea, tennis is becoming increasingly popular as a sport to combine fitness, strategy, and socializing.
This increased interest is complemented by the growing availability of tennis facilities and programs for all ages, both children and adults. As more individuals participate in tennis for recreational and competitive reasons, the need for tennis gear like rackets, shoes, balls, and apparel grows proportionally.
Additionally, the success of Korean tennis players at the international level has been a key factor in raising the visibility of the sport. Players like Chung Hyeon, who made it to the Australian Open semifinals, and women's doubles title holders have inspired young athletes and fans alike to adopt the sport.
Such success on the part of these players gives the sport an added credibility and visibility, thus generating consumer interest in good quality tennis equipment. Consequently, there is a trend among sports players and amateur players to obtain sophisticated, robust, and cutting-edge tennis gear to improve their performance.
Besides this, growing concern about health and fitness among Koreans. As individuals become increasingly health-aware and look to keep fit, tennis has become a popular choice among them due to its cardiovascular appeal, its capacity to enhance coordination, and its use by individuals at any level of fitness.
With the availability of tennis courts in the urban and suburban areas increasing, combined with growth in disposable incomes, consumers are more inclined to spend on good-quality tennis gear, further driving market expansion.
| Metrics | Values |
|---|---|
| Industry Size (2025E) | USD 135.2 million |
| Industry Value (2035F) | USD 181.1 million |
| CAGR (2025 to 2035) | 2.9% |
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The demand for tennis gear is divided into different end-use segments, with trends varying according to the particular needs and desires of each segment. Among the most important trends is the growing popularity of tennis among leisure players, which is fueling growth in the amateur segment.
These athletes are not only interested in professional-quality performance but tend to look for equipment that will provide comfort, durability, and ease of operation. This has created an increased demand for lightweight, easy-to-use tennis racquets and good-quality, reasonable-priced apparel geared for recreational use.
Additionally, the surge in indoor and urban tennis facilities has resulted in a growing market for compact and portable tennis equipment, as these facilities cater to people who play for fun or fitness rather than competitive purposes.
On the other hand, the professional and semi-professional segments show a preference for high-performance, advanced technology equipment. These players value accuracy, strength, and control in their equipment, driving the market towards innovations such as carbon fiber racquets, sophisticated string technologies, and high-end shoes that provide improved grip and ankle support.
Professional players and serious enthusiasts who plan to compete at a high level tend to buy customized equipment tailored to their own playing style and requirements. This segment also comes under the influence of the performance and sponsorship contracts of leading sport personalities, with companies designing products to emulate the equipment employed by winners.
For amateur players, buying behavior is largely shaped by considerations such as affordability, comfort, and convenience. This segment is more interested in products providing good value for money, since players might not spend heavily on specialized or advanced equipment.
Those brands that provide all-in-one packages or sets for beginners have become popular here, as they are perceived as being convenient and reasonably priced for people new to the game. Furthermore, comfort-based aspects such as cushioned grips, light materials, and ventilated clothing are essential for this demographic, as these factors contribute to an enjoyable playing experience overall.
The Korean tennis equipment market has seen dramatic changes between the years 2020 and 2024, mostly driven by international and domestic trends and shifting consumer attitudes. Perhaps the most significant change was the increase in recreational sports activities during the COVID-19 pandemic.
With gyms shut down and social distancing policies in effect, individuals looked for activities outside and tennis was a high-demand option. This created an increased demand for tennis gear, especially among leisure users and novices.
With this, there was more focus on products that were convenient to use, cost-effective, and ideal for recreational use. Companies started providing products that were more beginner-orientated, such as light-weight rackets, pre-strung strings, and all-in-one sets, which became popular with this group of players.
Looking forward to 2025 to 2035, a number of key trends will define the tennis equipment market in Korea. Among the most important drivers will be the ongoing integration of high technology into tennis equipment. Advances in materials, including graphene and carbon fiber, will make equipment lighter, stronger, and more capable of delivering performance advantages such as increased power or control.
Personalization will also be a dominant trend, with consumers demanding highly customized racquets, footwear, and clothing made to meet their unique needs and playing styles. This trend will be made possible by the improved 3D printing technology, which will enable more accessible and cost-effective personalization.
Comparative Industry Shift Analysis 2020 to 2024 vs. 2025 to 2035
| 2020 to 2024 | 2025 to 2035 |
|---|---|
| Increase in recreational participation as a result of COVID-19. Tennis was a popular sport for safety and social distancing. | Sustained growth in recreational participation, fueled by healthy lifestyles and increased accessibility of tennis facilities. |
| Growth in casual players and novices, with a move towards user-friendly, low-cost equipment. | Ongoing emphasis on both recreational players and highly technical, professional segments. Expansion in performance-driven products. |
| Transition toward e-commerce and online customization solutions. Emergence of sustainable approaches, e.g., greener packaging and materials. | Incursion of cutting-edge materials (graphene, carbon fiber) and 3D printing solutions for personalization of gear. Application of data analytics in performance optimization. |
| Accelerated online sales due to store closures and lockdowns. Brands diversified their digital presence for direct-to-consumer sales. | Ongoing digitalization, with enhanced online shopping experiences and virtual consultations. AR/VR integration for product testing. |
The Korea tennis equipment market, although growing robustly, is confronted with a number of risks that can affect its future direction. Economic fluctuations are one of the main risks. Similar to any industry, demand for tennis equipment is highly susceptible to overall economic performance.
Economic downturns or recessions are likely to decrease consumers' discretionary expenditure, which in turn might cause the sale of non-essential goods, such as high-end tennis equipment, to decline. If disposable incomes fall, leisure players might choose cheaper, mass-produced gear, which would hamper the sales of high-end products that appeal to serious athletes or high-performance players.
Market saturation is another serious risk. As the sport grows in popularity, the market can become saturated so that eventually, the demand for tennis equipment cannot keep up with the supply. This is especially the case in cities where tennis centers and the number of recreational players have increased.
If the market becomes oversaturated, businesses may experience challenges in distinguishing their products, and prices may plummet, resulting in reduced profit margins. Additionally, slowing growth can affect the number of new participants in the sport, hence restricting the available consumer base for tennis gear.
Racquets are among the best-selling tennis equipment in Korea due to a combination of technological advances, rising demand for tennis, and the changing needs of players at all levels. With growing popularity of tennis in Korea, particularly among youth, demand has increased for top-quality and performance-oriented tennis racquets.
Both amateur and professional players are giving more importance to high-end features in racquets in order to improve their gaming experience. Racquets play an important role in maximizing performance, hence they are a major concern for companies trying to compete for consumer influence in the industry.
Composites are popularly used due to their high strength-to-weight ratio, and thus they are best suited for high-performance tennis gear. Composites made of carbon fiber and graphite offer racquets the best combination of power, control, and flexibility and are hence best suited for professional as well as amateur players.
These materials enable the development of strong yet lightweight racquets that withstand the stresses of competitive use but provide players greater maneuverability and increased feel on the game. Furthermore, the capacity to modify the stiffness and flexibility of the racquet using composite materials enables manufacturers to design products that are tailored to specific player preferences, either for power-hitting or for players demanding more control.
In Korea, where the tennis market is expanding aggressively, particularly among young and aspiring sportspeople, the need for sophisticated, light, and high-performance racquets has established composites as the major material.
Metallic materials, including aluminum and titanium, are also employed in tennis gear but are less prominent for prestige products. They are generally used in starter or recreational racquets, as well as support devices such as ball machines or tennis bags.
Aluminum racquets are less expensive in general and provide more durability than composites, but they weigh more and lack responsiveness, hence why they are not as popular with professional or serious amateur players.
Titanium is occasionally added to more premium models for its strength and lightness, but the expense of titanium renders it less common than composites in the Korean market, where competitors are more concerned with performance-oriented products.
The Korea tennis equipment market is driven by a combination of both domestic and foreign industry leaders as well as domestic players. Foreign companies like Yonex, Amer Sports Corporation (Wilson), and Babolat dominate the market due to their superior research and development, large distribution networks, and capacity to address the diversified needs of various consumer segments.
Global players focus on innovation, producing high-performance products for professional athletes while tapping into growing demands for recreational tennis equipment. On the other hand, local companies such as F&F, XIOM Co., Ltd., and Seino Logix Co., Ltd. are making their own way by targeting niche segments, low prices, and meeting regional tastes. These niche players are creating a clear niche in the market through specialization, providing products appropriate for novice and intermediate players, and addressing special consumer needs.
| Company Name | Estimated Industry Share (%) |
|---|---|
| Amer Sports Korea | 10-15% |
| Yonex Co., Ltd. | 15-20% |
| Babolat | 10-12% |
| Head N.V. | 8-10% |
| Dunlop Sports Co., Ltd. | 5-7% |
| Mizuno Corporation | 5-7% |
| XIOM Co., Ltd. | 3-5% |
| Seino Logix Co., Ltd. | 3-5% |
| Molax Line Ltd. | 2-4% |
| F&F | 4-6% |
| NISHOHI | 2-4% |
| Bridgestone | 3-5% |
| Tachikara | 2-4% |
| Amer Sports Corporation | 10-12% |
| Tecnifibre | 3-5% |
| Oliver Sports & Squash GmbH | 2-4% |
| Adidas AG | 4-6% |
| Solinco | 3-5% |
| Volkl Int. GmbH | 3-5% |
| Company Name | Key Offerings/Activities |
|---|---|
| XIOM Co., Ltd | High-performance racquets and accessories, with a specialty in new materials and design for performance improvement. |
| Seino Logix Co., Ltd | Provides a variety of tennis equipment with emphasis on distribution logistics and geographical availability in Korea. |
| Molax Line Ltd. | Affordable tennis products for the beginner and casual player, with focus on cost and product quality. |
| Amer Sports Korea | Owns brands such as Wilson, providing high-performance racquets, shoes, and apparel, with emphasis on innovation and high-quality products. |
| F&F | Renowned for fashion and high-performance tennis clothing and shoes for both amateur and professional players. |
| Yonex Co., Ltd. | Top brand in racquets, shoes, and clothing, recognized for innovative technology and high-performance products for competitive and serious amateur players. |
| NISHOHI | Specialty brand with high-performance racquets and accessories made for committed athletes, emphasizing performance, accuracy, and durability. |
| Bridgestone | Mostly famous for high-quality tennis balls, emphasizing durability, consistency, and performance, especially for professional players. |
| Mizuno Corporation | High-end tennis footwear and apparel brand, famous for comfort, durability, and innovative designs for performance-oriented players. |
| Tachikara | Low-cost and long-lasting tennis balls and accessories, widely used by schools, clubs, and Korean recreational players. |
| Amer Sports Corporation | Parent organization of Wilson, with a broad range of tennis racquets, apparel, and footwear. Famous for innovation and high-quality performance equipment. |
| Head N.V. | Leading company in racquets and footwear with a reputation for creative designs and high-performance items that are best suited for competitive players. |
| Dunlop Sports Co., Ltd. | It is a racquet, ball, and accessories specialist. Dunlop provides high-quality products to both amateur and professional players. |
| Tecnifibre | High-performance racquets, strings, and accessories based on technological development to improve the playing experience of the player. |
| Oliver Sports & Squash GmbH | Specialist brand with a reputation for expert racquets and accessories for serious players that want high-performance, precision-designed products. |
| Babolat | One of the leading international brands with a broad portfolio of racquets, strings, and accessories, with an established reputation for innovation and commitment among professional players. |
| Adidas AG | Tennis footwear and apparel company, recognised for fashionable styles, comfort, and performance, and well-known for collaboration with sports personalities. |
| Solinco | High-performance strings and accessories are its specialty, popular among serious players who need strong and innovative products. |
| Volkl Int. GmbH | High-performance racquets and tennis accessories are its specialties, targeting mostly competitive players with emphasis on precision and technology. |
The Korean tennis equipment market is controlled by international industry giants as well as local players. International companies like Yonex, Amer Sports Corporation (Wilson), and Babolat control the market with their large distribution networks, strong brand names, and newest product designs, attracting amateur and professional players. The market is also pushed by these firms with high-performing equipment, technology, and endorsement by players.
Local brands like F&F, XIOM Co., Ltd., and Seino Logix Co., Ltd. provide competitive alternatives with bespoke products for Korean consumers based on price, quality, and local preferences. Specialty brands like Molax Line Ltd. and NISHOHI appeal to niche segments using specialized products meant for serious players or new buyers looking for less expensive alternatives.
The industry is expected to reach USD 135.2 million in 2025.
The industry is projected to witness USD 181.1 million by 2035.
The industry is slated to grow at 2.9% CAGR during the study period.
Racquets are widely purchased.
Leading companies include XIOM Co., Ltd, Seino Logix Co., Ltd, Molax Line Ltd, Amer Sports Korea, F&F, Yonex Co., Ltd, NISHOHI, Bridgestone, Mizuno Corporation, Tachikara, Amer Sports Corporation, Head N.V., Dunlop Sports Co., Ltd, Tecnifibre, Oliver Sports & Squash GmbH, Babolat, Adidas AG, Solinco, and Volkl Int. GmbH.
With respect to product type, the industry is divided into racquets, balls, apparel, footwear, ball machines, tennis bags, and other accessories.
In terms of material, the market is classified into composites, metallic, and other materials.
Based on buyer type, the industry is divided into individual and institutional.
On the basis of sales channel, the industry is classified into independent sports outlets, sports retail chains, franchised sports outlets, direct-to-customer online channels, direct-to-customer institutional channels, modern trade channels, and third-party online channels.
Regionally, the industry is divided into South Gyeongsang, North Jeolla, South Jeolla, Jeju, and the rest of Korea.
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Korea Tennis Equipment Market
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