A Holistic Examination of the Tennis Equipment in Korea

The demand for tennis equipment in Korea is anticipated to be worth USD 127.4 million in 2023 and reach USD 171.3 million by 2033. Tennis equipment sales in Korea are projected to expand at a CAGR of 3%.

Tennis competitions and burgeoning tennis enthusiasts in Korea have increased interest in and demand for tennis equipment. The rise of data-driven and ecologically conscious sports combined with racket innovations, and environment-friendly production are significant contributors to the expansion of tennis equipment.

Trends Observed around the Increasing Demand for Tennis Equipment in Korea

  • Tennis is becoming increasingly well-liked in Korea due to the success of local players like Chung Hyeon and the rising popularity of physical health and sports.
  • Customers can easily access tennis equipment because of the booming e-commerce industry in Korea, which helps the expansion of tennis equipment.
  • The prevailing trend of health and fitness awareness in Korea has aided in expanding the tennis equipment sector.
  • The harsh winter in Korea has increased indoor tennis facilities, raising demand for tennis equipment designed for these conditions.
  • Tennis has been more accessible to people because of the expansion of tennis courts and facilities throughout Korea. Tennis equipment is in high demand as a result.
Attributes Details
Demand Analysis (2023) USD 127.4 million
Demand Forecast (2033) USD 171.3 million
CAGR Estimation (2023 to 2033) 3.0%

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Opportunities Influencing Sales of Tennis Equipment in Korea

  • Korea has hosted and participated in several tennis competitions. Tennis equipment demand is likely to increase if these competitions successfully attract many people to the sport.
  • Eco-friendly and sustainable products are becoming popular globally, mainly in Korea. Tennis equipment manufacturers are incorporating sustainable processes and materials.
  • Customers show interest in tennis fashion. Many customers are looking for fashionable yet practical tennis apparel.
  • Tennis is growing in popularity not only among adults but also among young people. There is a significant demand for tennis courses and academies too.

Hurdles in the Path of Tennis Equipment Sales in Korea

  • Tennis is not as popular in Korea as baseball or soccer. Tennis equipment sales may be lower, resulting in fewer prospects for growth.
  • The sporting culture in Korea is going to place a great emphasis on traditional sports such as Taekwondo, which influences the popularity of tennis.
  • Tennis may be a costly sport to participate in due to the costs of court leases and tennis equipment. It may hinder people from choosing tennis.
  • Tennis equipment competes with other sports that have a strong presence in Korea in a competitive sporting industry. This competition can have an impact on the industry's share of tennis equipment.
  • Economic swings and income discrepancies can negatively impact consumers' purchasing power, limiting their capacity to purchase tennis equipment.

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Category-wise Insights

The section includes a comprehensive segmentation study of tennis equipment in Korea. Manufacturers are paying close attention to tennis equipment trends and the growing demand for tennis racquets. Equivalently, the individual segment surpasses the buyer type segment.

The Rule of Tennis Racquets Segment in Korea

The tennis racquets segment has the most significant share of tennis equipment sales in Korea, accounting for the majority of the various product kinds. The domination can be traced to multiple causes, including the sport's popularity, the emphasis on player performance, and the aspirational nature of the equipment.

Tennis racquets are crucial tools for players, and the quest for cutting-edge technology and high-quality materials has resulted in strong demand. Professional tennis players' marketing and endorsement significantly impact customer preferences.

Segment Racquets
Share 23.1%

Tennis racquets are popular because they work as a symbol of talent and prestige. The prominence of the racquet segment is due to a combination of cultural relevance, performance emphasis, and marketing techniques within the tennis equipment industry in Korea.

The Dominance of the Individual Segment for Tennis Equipment in Korea

Tennis equipment for Individuals has a substantial industry share in Korea's tennis equipment sector. Multiple factors contribute to the individual segment's dominance. Tennis is popular among people of all ability levels, from beginners to advanced players. As a result, demand for individual tennis equipment such as racquets, balls, and clothing remains significant.

Segment Individual
Share 92.1%

Growing health and fitness trends in Korea have increased involvement in recreational sports such as tennis, fueling demand for individual equipment. Individual tennis equipment's versatility appeals to a broad consumer base, including beginner and enthusiast players.

Tennis clubs and facilities require institutional adoption of tennis equipment. The individual segment remains the leading force for tennis equipment in Korea due to its broad consumer appeal and continuous excitement for the sport.

Competitive Landscape

The competitive environment of tennis equipment in Korea is driven by numerous significant aspects, including brand recognition, pricing, and the popularity of tennis.

Key tennis equipment brands have a substantial presence in the ecosystem of Korea. They are well-known for producing high-quality racquets, strings, balls, and tennis gear.

Korea also has its domestic tennis equipment brand. Local tennis equipment brands frequently focus on creating affordable equipment and may have a dedicated customer base.

Tennis equipment is distributed mainly through sporting goods merchants such as Decathlon, Lotte Mart, and local sports shops. They carry diverse brands and products, making them indispensable in the supply chain

Key Observations with Tennis Equipment in Korea

Dunlop Korea:

Dunlop is a well-known brand that manufactures tennis balls, racquets, strings, and accessories. Dunlop Korea is a subsidiary in Korea that is in charge of marketing and distributing Dunlop tennis items.

Yonex Korea:

Although Yonex is a brand in Japan, it is well-known in Korea. They make tennis racquets, strings, and other tennis equipment. Yonex Korea is in charge of the company's operations in the country.

Wilson Korea:

Wilson is a renowned tennis equipment manufacturer well recognized for its racquets, strings, balls, and apparel. Wilson Korea is in charge of marketing and distributing Wilson's tennis equipment in Korea.

Li-Ning:

Li-Ning is a prominent sports equipment brand in China in the tennis industry. They make tennis clothing, shoes, and accessories. Li-Ning could develop a foothold in Korea.

ProKennex Korea:

ProKennex is a racquet sports equipment brand that specializes in tennis racquets. Through local distributors, they may have a presence in Korea.

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Key Providers of Tennis Equipment in Korea

  • Dunlop Korea
  • Wilson
  • Babolat
  • Head
  • Li-Ning
  • Yonex
  • Prince
  • ProKennex

Scope of the Report

Attributes Details
Estimated Valuation (2023) USD 127.4 million
Projected Valuation (2033) USD 171.3 million
Anticipated CAGR (2023 to 2033) 3%
Historical Analysis of Tennis Equipment in Korea 2018 to 2022
Demand Forecast for Tennis Equipment in Korea 2023 to 2033
Quantitative Units Revenue in USD million and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Key Cities Analyzed While Studying Opportunities in Tennis Equipment in Korea South Gyeongsang, North Jeolla, South Jeolla, Jeju, The rest of Korea
Key Companies Profiled for Tennis Equipment in Korea Dunlop Korea; Wilson; Babolat; Head; Li-Ning; Yonex; Prince; ProKennex
Table of Content
  • 1. Executive Summary
  • 2. Market Overview
  • 3. Market Background
  • 4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
  • 5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type
    • 5.1. Racquets
    • 5.2. Balls
    • 5.3. Apparel
    • 5.4. Footwear
    • 5.5. Ball Machines
    • 5.6. Tennis Bags
    • 5.7. Other Accessories
  • 6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Material
    • 6.1. Composites
    • 6.2. Metallic
    • 6.3. Other Materials
  • 7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Buyer Type
    • 7.1. Individual
      • 7.1.1. Beginner
      • 7.1.2. Intermediate
      • 7.1.3. Advanced
    • 7.2. Institutional
  • 8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
    • 8.1. Independent Sports Outlet
    • 8.2. Sports Retail Chain
    • 8.3. Franchised Sports Outlet
    • 8.4. Direct to Customer Online Channel
    • 8.5. Direct-to-Customer Institutional Channel
    • 8.6. Modern Trade Channels
    • 8.7. Third Party Online Channel
  • 9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    • 9.1. South Gyeongsang
    • 9.2. North Jeolla
    • 9.3. South Jeolla
    • 9.4. Jeju
    • 9.5. Rest of Korea
  • 10. South Gyeongsang Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
  • 11. North Jeolla Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
  • 12. South Jeolla Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
  • 13. Jeju Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
  • 14. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
  • 15. Market Structure Analysis
  • 16. Competition Analysis
    • 16.1. XIOM Co., Ltd
    • 16.2. Seino Logix Co., Ltd
    • 16.3. Molax Line Ltd.
    • 16.4. Amer Sports Korea
    • 16.5. F&F
    • 16.6. Yonex Co., Ltd.
    • 16.7. NISHOHI
    • 16.8. Bridgestone
    • 16.9. Mizuno Corporation
    • 16.10. Tachikara
    • 16.11. Amer Sports Corporation
    • 16.12. Head N.V.
    • 16.13. Dunlop Sports Co., Ltd.
    • 16.14. Tecnifibre
    • 16.15. Oliver Sports & Squash GmbH.
    • 16.16. Babolat
    • 16.17. Adidas AG
    • 16.18. Solinco
    • 16.19. Volkl Int. GmbH
  • 17. Assumptions & Acronyms Used
  • 18. Research Methodology

Key Segments

By Product Type:

  • Tennis Racquets
  • Tennis Balls
  • Apparel
  • Footwear
  • Ball Machines
  • Tennis Bags
  • Other Accessories

By Material:

  • Composites
  • Metallic
  • Other Materials

By Buyer Type:

  • Tennis Equipment for Individuals
    • Tennis Gear for Beginners
    • Tennis Equipment for Intermediate
    • Advanced
  • Tennis Equipment for Institutional Use

By Sales Channel:

  • Dedicated Stores
  • Dedicated e-commerce
  • Specialty Retailers
  • Multi-brand Stores
  • Online Retailers

Key Cities:

  • South Gyeongsang
  • North Jeolla
  • South Jeolla
  • Jeju
  • Rest of Korea

Frequently Asked Questions

At What Rate Is the Tennis Equipment Expanding in Korea?

The anticipated landscape CAGR is 3% through 2033.

How Big Will the Tennis Equipment Ecosystem in Korea?

Demand for tennis equipment in Korea is likely to be USD 171.3 million by 2033.

What are the Key Strategies Tennis Equipment Manufacturers Adopting in Korea?

Tennis equipment manufacturers in Korea are using local collaborations and e-commerce.

Which is the Preferred Product Type for Tennis Equipment in Korea?

Racquets segment to grab a share of 23.1% for tennis equipment in Korea.

Which Buyer Type Category Contributes Significantly?

The individual segment to acquire a share of 92.1% through 2033.

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