Tennis Equipment Market in Japan – Trends & Forecast 2023-2033

Analytical Study of Tennis Equipment in Japan (2023 to 2033)

Sales of tennis equipment in Japan are projected to rise at a 2.4% CAGR through 2033. The overall demand for tennis equipment in Japan is set to rise, surpassing a valuation of USD 216.5 million in 2023. By 2033, sales projections for tennis equipment in Japan indicate a valuation of USD 274.7 million.

Key Trends Catapulting Sales through 2033

• Tennis rackets and balls made of eco-friendly materials are an excellent example of the apparent increase in demand for environmentally friendly tennis equipment in Japan, which is in sync with the country's widening environmental concerns.
• Tennis equipment with sensor-driven technology and data analytics capabilities is being introduced more in the industry, highlighting the increasing popularity of connected sports gear that produces useful performance information and meets the changing demands of the discriminating player base.
• In Japan's consumer-driven economy, where catering to unique player tastes promises improved brand loyalty and an engaged customer base, the need for customizable alternatives in rackets, grips, and strings is a clear sign.
• Japan's growing online presence is part of a larger trend where businesses are boosting accessibility and customization through direct-to-consumer sales channels to keep up with the rising innovations in Japanese tennis equipment products.
• In Japan, where space is at a premium and maximizing real estate utilization opens up new revenue streams, the move toward hybrid court surfaces and multi-sport facilities is a tactical adaptation to the country’s infrastructure limitations.
• The demand for junior-specific equipment, such as smaller rackets and softer balls, demonstrates Japan's focus on developing young tennis talent. This is suggestive of a plan to foster youth participation and skill development.
• Tennis equipment emphasizing quality and endurance reflects Japanese consumer expectations, as items that promise longevity and robustness acquire retail popularity.

Attributes	Details
Industry Size in Japan in 2023	USD 216.5 million
Expected Industry Size of Japan in 2033	USD 274.7 million
Forecasted CAGR between 2023 to 2033	2.4%

Key Insights - Highlights on the Emerging Opportunities in the Tennis Equipment Industry

• Introducing tennis equipment recycling programs highlights a prospective avenue for expansion in Japan, corresponding with the country's eco-conscious customer base and providing a distinct value proposition.
• The development of virtual coaching platforms caters to an expanding audience segment seeking remote, individualized training, highlighting an excellent opportunity for brand promotion and client interaction.
• Long-term leasing alternatives for premium tennis equipment give a new business opportunity for tennis equipment materials in Japanese courts. This paves the way for cost-conscious consumers who want access to top-tier equipment without hefty upfront costs.
• Creating interactive retail environments that use immersive technologies such as virtual and augmented reality highlights a unique potential to enhance the in-store experience and engage tech-savvy Japanese consumers.
• Offering customized data analytics services for performance enhancement represents an exceptional opportunity to serve the data-driven athlete sector, differentiating the brand from rivals and extending the company's reach.
• Japanese tennis sports trends have caused a boom in the production of high-performance tennis gear for amateur players. This corresponds to a developing consumer group that values both style and practicality, indicating a good prospect for brand diversification and expansion.
• Designing tailored equipment for physically challenged players represents a chance to promote inclusion by targeting a varied and growing population of tennis fans while increasing the brand's market presence and social responsibility.

Category-wise insights

Demand for Racquets Will Remain Prominent in the Coming Decade

The overview of tennis equipment demand in Japan exhibits racquets as the leading product type, with 25.0% of shares captured in 2023.

Leading Product Type for Tennis Equipment in Japan	Racquets
Total Value Share (2023)	25.0%

Tennis equipment manufacturers in Japan continuously introduce cutting-edge advances in racquet design to improve performance on the court. These developments operate as inducements for players to invest in newer models, which contributes to long-term sales growth.

Certain racquet brands have an excellent international and domestic reputation for quality and innovation. The trust and familiarity connected with these brands considerably attract customers, strengthening the overall demand for racquets. Tennis racquets are replaced on a regular basis due to the wear and tear associated with persistent use, providing a consistent demand for new equipment and maintaining their crucial position in the supply chain.

Individuals Dominate as the Leading Buyers of Tennis Equipment in Japan

The overview of tennis equipment demand in Japan signifies individuals as the leading buyers, with 88.4% of shares in 2023.

Top Buyer Type for Tennis Equipment in Japan	Individuals
Total Value Share (2023)	88.4%

Tennis is widely popular in Japan, drawing a diverse range of individual customers of varying ages, skill levels, and origins. Individual purchasers are more important because of their wide-ranging reach. Custom tennis equipment in Osaka is witnessing a surge in demand as the city’s residents aim for better health.

The ongoing trend toward personal health and wellness activities is pushing more people to choose tennis as a sport of choice, improving the sport's appeal to fitness-conscious consumers. Tennis is an accessible and appealing recreational alternative due to the ease of access to tennis facilities such as local clubs, schools, and public courts.

Tennis events and tournaments in Tokyo are highly popular in Japan. Additionally, the accessibility to venues encourages people to participate in the sport and purchase the necessary equipment.

Competitive Landscape

The competitive environment of the tennis equipment industry in Japan is characterized by a mix of domestic and foreign competitors striving for a dominant position. Global sports equipment producers such as Wilson, Head, and Babolat compete with Japanese firms such as Yonex and Dunlop. These companies compete fiercely in this sector, fueled by factors like product innovation, brand awareness, and endorsements from professional players.

The fierce rivalry between foreign and domestic competitors is fueled by brand recognition, endorsements, technical innovation, and the rising importance of sustainability. This competition promotes a vibrant and innovative industry, providing customers with a diverse range of options and encouraging constant improvements in product offerings.

Strategies for Key Players to Tap into Potential Growth Opportunities

• Invest in sensor-driven equipment to give performance data and to appeal to tech-savvy customers.
• Provide customized equipment alternatives to match individual player preferences and playing styles, increasing consumer loyalty.
• To address changing e-commerce expectations, strengthen your web presence and provide direct-to-consumer sales channels.
• Collaborate with sporting events and health expos to increase visibility and broaden your consumer base.
• To grab other consumer groups, expand into related areas such as athletic apparel or accessories.

Recent Developments in Tennis Equipment in Japan

• In Jan 2023, Yonex Co. Ltd. launched the 7th generation of the VCORE racquets.
• In December 2022, ASICS launched the COURT FF™ 3, GEL-RESOLUTION™ 9 tennis shoes and a technologically advanced apparel line.

Some of the Key Players in Tennis Equipment in Japan

• Yonex
• Mizuno
• Dunlop
• Wilson
• Head
• Prince
• Babolat
• Asics
• Srixon
• Tecnifibre

Scope of the Report

Attribute	Details
Estimated Industry Size in 2023	USD 216.5 million
Projected Industry Size in 2033	USD 274.7 million
Anticipated CAGR between 2023 to 2033	2.4% CAGR
Historical Analysis of Demand for Tennis Equipment in Japan	2018 to 2022
Demand Forecast for Tennis Equipment in Japan	2023 to 2033
Report Coverage	Industry Size, Industry Trends, Analysis of key factors influencing Tennis Equipment adoption in Japan, Insights on Global Players and their Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Japan Manufacturers
Key Cities Analyzed While Studying Opportunities for Tennis Equipment in Japan	Kanto, Chubu, Kinki, Kyushu & Okinawa, Tohoku, Rest of Japan
Key Companies Profiled	Yonex; Mizuno; Dunlop; Wilson; Head; Prince; Babolat; Asics; Srixon; Tecnifibre

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Japan Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
• 5. Japan Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type
  • 5.1. Racquets
  • 5.2. Balls
  • 5.3. Apparel
  • 5.4. Footwear
  • 5.5. Ball Machines
  • 5.6. Tennis Bags
  • 5.7. Other Accessories
• 6. Japan Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Material
  • 6.1. Composites
  • 6.2. Metallic
  • 6.3. Other Materials
• 7. Japan Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Buyer Type
  • 7.1. Individual
    • 7.1.1. Beginner
    • 7.1.2. Intermediate
    • 7.1.3. Advanced
  • 7.2. Institutional
• 8. Japan Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
  • 8.1. Independent Sports Outlet
  • 8.2. Sports Retail Chain
  • 8.3. Franchised Sports Outlet
  • 8.4. Direct to Customer Online Channel
  • 8.5. Direct-to-Customer Institutional Channel
  • 8.6. Modern Trade Channels
  • 8.7. Third Party Online Channel
• 9. Japan Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
  • 9.1. Kanto
  • 9.2. Chubu
  • 9.3. Kinki
  • 9.4. Kyushu & Okinawa
  • 9.5. Tohoku
  • 9.6. Rest of Japan
• 10. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
• 11. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
• 12. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
• 13. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
• 14. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
• 15. Rest of Japan Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
• 16. Market Structure Analysis
• 17. Competition Analysis
  • 17.1. Yonex Co., Ltd.
  • 17.2. NISHOHI
  • 17.3. Bridgestone
  • 17.4. Mizuno Corporation
  • 17.5. Tachikara
  • 17.6. Amer Sports Corporation
  • 17.7. Head N.V.
  • 17.8. Dunlop Sports Co., Ltd.
  • 17.9. Tecnifibre
  • 17.10. Oliver Sports & Squash GmbH.
  • 17.11. Babolat
  • 17.12. Adidas AG
  • 17.13. Solinco
  • 17.14. Volkl Int. GmbH
  • 17.15. XIOM Co., Ltd
  • 17.16. Seino Logix Co., Ltd
  • 17.17. Molax Line Ltd.
  • 17.18. Amer Sports Korea
  • 17.19. F&F
• 18. Assumptions & Acronyms Used
• 19. Research Methodology