Analytical Study of Tennis Equipment in Japan (2023 to 2033)

Sales of tennis equipment in Japan are projected to rise at a 2.4% CAGR through 2033.

The overall demand for tennis equipment in Japan is set to rise, surpassing a valuation of US$ 216.5 million in 2023. By 2033, sales projections for tennis equipment in Japan indicate a valuation of US$ 274.7 million.

Key Trends Catapulting Sales through 2033:

  • Tennis rackets and balls made of eco-friendly materials are an excellent example of the apparent increase in demand for environmentally friendly tennis equipment in Japan, which is in sync with the country's widening environmental concerns.
  • Tennis equipment with sensor-driven technology and data analytics capabilities is being introduced more in the industry, highlighting the increasing popularity of connected sports gear that produces useful performance information and meets the changing demands of the discriminating player base.
  • In Japan's consumer-driven economy, where catering to unique player tastes promises improved brand loyalty and an engaged customer base, the need for customizable alternatives in rackets, grips, and strings is a clear sign.
  • Japan's growing online presence is part of a larger trend where businesses are boosting accessibility and customization through direct-to-consumer sales channels to keep up with the rising innovations in Japanese tennis equipment products.
  • In Japan, where space is at a premium and maximizing real estate utilization opens up new revenue streams, the move toward hybrid court surfaces and multi-sport facilities is a tactical adaptation to the country’s infrastructure limitations.
  • The demand for junior-specific equipment, such as smaller rackets and softer balls, demonstrates Japan's focus on developing young tennis talent. This is suggestive of a plan to foster youth participation and skill development.
  • Tennis equipment emphasizing quality and endurance reflects Japanese consumer expectations, as items that promise longevity and robustness acquire retail popularity.
Attributes Details
Industry Size in Japan in 2023 US$ 216.5 million
Expected Industry Size of Japan in 2033 US$ 274.7 million
Forecasted CAGR between 2023 to 2033 2.4%

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Key Insights - Highlights on the Emerging Opportunities in the Tennis Equipment Industry

  • Introducing tennis equipment recycling programs highlights a prospective avenue for expansion in Japan, corresponding with the country's eco-conscious customer base and providing a distinct value proposition.
  • The development of virtual coaching platforms caters to an expanding audience segment seeking remote, individualized training, highlighting an excellent opportunity for brand promotion and client interaction.
  • Long-term leasing alternatives for premium tennis equipment give a new business opportunity for tennis equipment materials in Japanese courts. This paves the way for cost-conscious consumers who want access to top-tier equipment without hefty upfront costs.
  • Creating interactive retail environments that use immersive technologies such as virtual and augmented reality highlights a unique potential to enhance the in-store experience and engage tech-savvy Japanese consumers.
  • Offering customized data analytics services for performance enhancement represents an exceptional opportunity to serve the data-driven athlete sector, differentiating the brand from rivals and extending the company's reach.
  • Japanese tennis sports trends have caused a boom in the production of high-performance tennis gear for amateur players. This corresponds to a developing consumer group that values both style and practicality, indicating a good prospect for brand diversification and expansion.
  • Designing tailored equipment for physically challenged players represents a chance to promote inclusion by targeting a varied and growing population of tennis fans while increasing the brand's market presence and social responsibility.

Category-wise insights

Demand for Racquets Will Remain Prominent in the Coming Decade

The overview of tennis equipment demand in Japan exhibits racquets as the leading product type, with 25.0% of shares captured in 2023.

Leading Product Type for Tennis Equipment in Japan Total Value Share (2023)
Racquets 25.0%

Tennis equipment manufacturers in Japan continuously introduce cutting-edge advances in racquet design to improve performance on the court. These developments operate as inducements for players to invest in newer models, which contributes to long-term sales growth. Certain racquet brands have an excellent international and domestic reputation for quality and innovation. The trust and familiarity connected with these brands considerably attract customers, strengthening the overall demand for racquets. Tennis racquets are replaced on a regular basis due to the wear and tear associated with persistent use, providing a consistent demand for new equipment and maintaining their crucial position in the supply chain.

Individuals Dominate as the Leading Buyers of Tennis Equipment in Japan

The overview of tennis equipment demand in Japan signifies individuals as the leading buyers, with 88.4% of shares in 2023.

Top Buyer Type for Tennis Equipment in Japan Total Value Share (2023)
Individuals 88.4%

Tennis is widely popular in Japan, drawing a diverse range of individual customers of varying ages, skill levels, and origins. Individual purchasers are more important because of their wide-ranging reach. Custom tennis equipment in Osaka is witnessing a surge in demand as the city’s residents aim for better health.

The ongoing trend toward personal health and wellness activities is pushing more people to choose tennis as a sport of choice, improving the sport's appeal to fitness-conscious consumers. Tennis is an accessible and appealing recreational alternative due to the ease of access to tennis facilities such as local clubs, schools, and public courts. Tennis events and tournaments in Tokyo are highly popular in Japan. Additionally, the accessibility to venues encourages people to participate in the sport and purchase the necessary equipment.

Sudip Saha
Sudip Saha

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Competitive Landscape

The competitive environment of the tennis equipment industry in Japan is characterized by a mix of domestic and foreign competitors striving for a dominant position. Global sports equipment producers such as Wilson, Head, and Babolat compete with Japanese firms such as Yonex and Dunlop. These companies compete fiercely in this sector, fueled by factors like product innovation, brand awareness, and endorsements from professional players.

The fierce rivalry between foreign and domestic competitors is fueled by brand recognition, endorsements, technical innovation, and the rising importance of sustainability. This competition promotes a vibrant and innovative industry, providing customers with a diverse range of options and encouraging constant improvements in product offerings.

Strategies for Key Players to Tap into Potential Growth Opportunities

  • Invest in sensor-driven equipment to give performance data and to appeal to tech-savvy customers.
  • Provide customized equipment alternatives to match individual player preferences and playing styles, increasing consumer loyalty.
  • To address changing e-commerce expectations, strengthen your web presence and provide direct-to-consumer sales channels.
  • Collaborate with sporting events and health expos to increase visibility and broaden your consumer base.
  • To grab other consumer groups, expand into related areas such as athletic apparel or accessories.

Recent Developments in Tennis Equipment in Japan

  • In Jan 2023, Yonex Co. Ltd. launched the 7th generation of the VCORE racquets.
  • In December 2022, ASICS launched the COURT FF™ 3, GEL-RESOLUTION™ 9 tennis shoes and a technologically advanced apparel line.

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Some of the Key Players in Tennis Equipment in Japan

  • Yonex
  • Mizuno
  • Dunlop
  • Wilson
  • Head
  • Prince
  • Babolat
  • Asics
  • Srixon
  • Tecnifibre

Scope of the Report

Attribute Details
Estimated Industry Size in 2023 US$ 216.5 million
Projected Industry Size in 2033 US$ 274.7 million
Anticipated CAGR between 2023 to 2033 2.4% CAGR
Historical Analysis of Demand for Tennis Equipment in Japan 2018 to 2022
Demand Forecast for Tennis Equipment in Japan 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing Tennis Equipment adoption in Japan, Insights on Global Players and their Industry Strategy in Japan, Ecosystem Analysis of Local and Regional Japan Manufacturers
Key Cities Analyzed While Studying Opportunities for Tennis Equipment in Japan Kanto, Chubu, Kinki, Kyushu & Okinawa, Tohoku, Rest of Japan
Key Companies Profiled Yonex; Mizuno; Dunlop; Wilson; Head; Prince; Babolat; Asics; Srixon; Tecnifibre

Key Segments

By Product Type:

  • Tennis Racquets
  • Tennis Balls
  • Apparel
  • Footwear
  • Ball Machines
  • Tennis Bags
  • Other Accessories

By Material:

  • Composites
  • Metallic
  • Others

By Buyer:

  • Individuals
  • Beginners
  • Intermediate
  • Advanced
  • Institutional Use

By Sales Channel:

  • Dedicated Stores
  • Dedicated E-commerce
  • Specialty Retailers
  • Multi-brand Stores
  • Online Retailers

By Cities:

  • Kanto
  • Chubu
  • Kinki
  • Kyushu & Okinawa
  • Tohoku
  • Rest of Japan

Frequently Asked Questions

How Rapidly is the Demand for Tennis Equipment in Japan Growing?

The expected CAGR until 2033 stands at 2.4%.

What is the Demand Outlook for Tennis Equipment in Japan?

Anticipated demand for tennis equipment in Japan is projected to reach US$ 274.7 million by 2033.

Which Trends Influence the Demand for Tennis Equipment in Japan?

Sustainability and product customization trends influence demand in Japan.

What Strategies are used by Tennis Equipment Manufacturers in Japan?

Innovations in Japanese tennis equipment products are highly sought after.

What is the Preferred Product Type of Tennis Equipment in Japan?

Racquets experience immense demand in Japan.

Table of Content
1. Executive Summary
    1.1. Japan Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Japan Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Japan Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033
        5.3.1. Racquets
        5.3.2. Balls
        5.3.3. Apparel
        5.3.4. Footwear
        5.3.5. Ball Machines
        5.3.6. Tennis Bags
        5.3.7. Other Accessories
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Japan Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Material
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Material, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Material, 2023 to 2033
        6.3.1. Composites
        6.3.2. Metallic
        6.3.3. Other Materials
    6.4. Y-o-Y Growth Trend Analysis By Material, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Material, 2023 to 2033
7. Japan Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Buyer Type
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Buyer Type, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Buyer Type, 2023 to 2033
        7.3.1. Individual
            7.3.1.1. Beginner
            7.3.1.2. Intermediate
            7.3.1.3. Advanced
        7.3.2. Institutional
    7.4. Y-o-Y Growth Trend Analysis By Buyer Type, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By Buyer Type, 2023 to 2033
8. Japan Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022
    8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033
        8.3.1. Independent Sports Outlet
        8.3.2. Sports Retail Chain
        8.3.3. Franchised Sports Outlet
        8.3.4. Direct to Customer Online Channel
        8.3.5. Direct-to-Customer Institutional Channel
        8.3.6. Modern Trade Channels
        8.3.7. Third Party Online Channel
    8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
    8.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
9. Japan Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region
    9.1. Introduction
    9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
    9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
        9.3.1. Kanto
        9.3.2. Chubu
        9.3.3. Kinki
        9.3.4. Kyushu & Okinawa
        9.3.5. Tohoku
        9.3.6. Rest of Japan
    9.4. Market Attractiveness Analysis By Region
10. Kanto Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Product Type
        10.2.2. By Material
        10.2.3. By Buyer Type
        10.2.4. By Sales Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Product Type
        10.3.2. By Material
        10.3.3. By Buyer Type
        10.3.4. By Sales Channel
    10.4. Key Takeaways
11. Chubu Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Product Type
        11.2.2. By Material
        11.2.3. By Buyer Type
        11.2.4. By Sales Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Product Type
        11.3.2. By Material
        11.3.3. By Buyer Type
        11.3.4. By Sales Channel
    11.4. Key Takeaways
12. Kinki Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Product Type
        12.2.2. By Material
        12.2.3. By Buyer Type
        12.2.4. By Sales Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Product Type
        12.3.2. By Material
        12.3.3. By Buyer Type
        12.3.4. By Sales Channel
    12.4. Key Takeaways
13. Kyushu & Okinawa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Product Type
        13.2.2. By Material
        13.2.3. By Buyer Type
        13.2.4. By Sales Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Product Type
        13.3.2. By Material
        13.3.3. By Buyer Type
        13.3.4. By Sales Channel
    13.4. Key Takeaways
14. Tohoku Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Product Type
        14.2.2. By Material
        14.2.3. By Buyer Type
        14.2.4. By Sales Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Product Type
        14.3.2. By Material
        14.3.3. By Buyer Type
        14.3.4. By Sales Channel
    14.4. Key Takeaways
15. Rest of Japan Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033
    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Product Type
        15.2.2. By Material
        15.2.3. By Buyer Type
        15.2.4. By Sales Channel
    15.3. Market Attractiveness Analysis
        15.3.1. By Product Type
        15.3.2. By Material
        15.3.3. By Buyer Type
        15.3.4. By Sales Channel
    15.4. Key Takeaways
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Product Type
        16.3.3. By Material
        16.3.4. By Buyer Type
        16.3.5. By Sales Channel
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Yonex Co., Ltd.
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
                17.1.1.5.2. Product Strategy
                17.1.1.5.3. Channel Strategy
        17.1.2. NISHOHI
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
                17.1.2.5.2. Product Strategy
                17.1.2.5.3. Channel Strategy
        17.1.3. Bridgestone
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
                17.1.3.5.2. Product Strategy
                17.1.3.5.3. Channel Strategy
        17.1.4. Mizuno Corporation
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
                17.1.4.5.2. Product Strategy
                17.1.4.5.3. Channel Strategy
        17.1.5. Tachikara
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
                17.1.5.5.2. Product Strategy
                17.1.5.5.3. Channel Strategy
        17.1.6. Amer Sports Corporation
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
                17.1.6.5.2. Product Strategy
                17.1.6.5.3. Channel Strategy
        17.1.7. Head N.V.
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
                17.1.7.5.2. Product Strategy
                17.1.7.5.3. Channel Strategy
        17.1.8. Dunlop Sports Co., Ltd.
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
                17.1.8.5.2. Product Strategy
                17.1.8.5.3. Channel Strategy
        17.1.9. Tecnifibre
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
                17.1.9.5.2. Product Strategy
                17.1.9.5.3. Channel Strategy
        17.1.10. Oliver Sports & Squash GmbH.
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
                17.1.10.5.2. Product Strategy
                17.1.10.5.3. Channel Strategy
        17.1.11. Babolat
            17.1.11.1. Overview
            17.1.11.2. Product Portfolio
            17.1.11.3. Profitability by Market Segments
            17.1.11.4. Sales Footprint
            17.1.11.5. Strategy Overview
                17.1.11.5.1. Marketing Strategy
                17.1.11.5.2. Product Strategy
                17.1.11.5.3. Channel Strategy
        17.1.12. Adidas AG
            17.1.12.1. Overview
            17.1.12.2. Product Portfolio
            17.1.12.3. Profitability by Market Segments
            17.1.12.4. Sales Footprint
            17.1.12.5. Strategy Overview
                17.1.12.5.1. Marketing Strategy
                17.1.12.5.2. Product Strategy
                17.1.12.5.3. Channel Strategy
        17.1.13. Solinco
            17.1.13.1. Overview
            17.1.13.2. Product Portfolio
            17.1.13.3. Profitability by Market Segments
            17.1.13.4. Sales Footprint
            17.1.13.5. Strategy Overview
                17.1.13.5.1. Marketing Strategy
                17.1.13.5.2. Product Strategy
                17.1.13.5.3. Channel Strategy
        17.1.14. Volkl Int. GmbH
            17.1.14.1. Overview
            17.1.14.2. Product Portfolio
            17.1.14.3. Profitability by Market Segments
            17.1.14.4. Sales Footprint
            17.1.14.5. Strategy Overview
                17.1.14.5.1. Marketing Strategy
                17.1.14.5.2. Product Strategy
                17.1.14.5.3. Channel Strategy
        17.1.15. XIOM Co., Ltd
            17.1.15.1. Overview
            17.1.15.2. Product Portfolio
            17.1.15.3. Profitability by Market Segments
            17.1.15.4. Sales Footprint
            17.1.15.5. Strategy Overview
                17.1.15.5.1. Marketing Strategy
                17.1.15.5.2. Product Strategy
                17.1.15.5.3. Channel Strategy
        17.1.16. Seino Logix Co., Ltd
            17.1.16.1. Overview
            17.1.16.2. Product Portfolio
            17.1.16.3. Profitability by Market Segments
            17.1.16.4. Sales Footprint
            17.1.16.5. Strategy Overview
                17.1.16.5.1. Marketing Strategy
                17.1.16.5.2. Product Strategy
                17.1.16.5.3. Channel Strategy
        17.1.17. Molax Line Ltd.
            17.1.17.1. Overview
            17.1.17.2. Product Portfolio
            17.1.17.3. Profitability by Market Segments
            17.1.17.4. Sales Footprint
            17.1.17.5. Strategy Overview
                17.1.17.5.1. Marketing Strategy
                17.1.17.5.2. Product Strategy
                17.1.17.5.3. Channel Strategy
        17.1.18. Amer Sports Korea
            17.1.18.1. Overview
            17.1.18.2. Product Portfolio
            17.1.18.3. Profitability by Market Segments
            17.1.18.4. Sales Footprint
            17.1.18.5. Strategy Overview
                17.1.18.5.1. Marketing Strategy
                17.1.18.5.2. Product Strategy
                17.1.18.5.3. Channel Strategy
        17.1.19. F&F
            17.1.19.1. Overview
            17.1.19.2. Product Portfolio
            17.1.19.3. Profitability by Market Segments
            17.1.19.4. Sales Footprint
            17.1.19.5. Strategy Overview
                17.1.19.5.1. Marketing Strategy
                17.1.19.5.2. Product Strategy
                17.1.19.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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