Trends, Growth, and Opportunity Analysis of Pea Protein in Western Europe

Analytical Study of Pea Protein in Western Europe (2023 to 2033)

The demand for pea protein in Western Europe is projected to expand at a CAGR of 10.4% through 2033. Pea protein sales in Western Europe are expected to maneuver well in the upcoming years, as key players predict a valuation of USD 2,956 million by 2033.

Researchers are exploring pea protein to replace plant proteins like soybean that yield a high carbon footprint, consequently creating positive prospects for pea protein in the future. To win over customers, companies in the end-use sector are boosting their products' attractiveness by increasing the protein profile of plant-based dairy alternatives.

Increasing consumer trends for plant-based diets are projected to lift the sales prospects of pea protein in the food processing industry. Apart from this, incorporating pea protein in sports nutrition and weight management supplements is expected to expand business horizons.

Attributes	Details
Industry size of Western European countries	USD 1,101 million
Expected Industry Size of Western Europe in 2033	USD 2,956 million
Forecasted CAGR between 2023 to 2033	10.4%

Key Trends Impacting Sales of Pea Protein in Countries of Western Europe

• Busy consumers seeking nutrient-packed food products to meet their nutritional requirements conveniently are incorporating pea protein isolates and other healthful components into their food portfolio.
• Increasing cases of chronic diseases and the growing fitness trends are creating demand for diverse formats of pea protein in their diets.
• The rising population of vegans and vegetarians in Western Europe is generating demand for entirely vegan, lactose-free food ingredients like pea protein.
• Protein forms a critical component of newborn formulas. Since pea protein is rich in lysine and arginine, it is highly valued in infant nutrition.
• Heightened innovation initiatives by Western European players to develop and supply new products that are a big hit among Gen Z and millennials, fueling the adoption of pea proteins.

Category-wise Insights

Higher Consumer Demand for Protein Isolates in Western Europe

Top Product	Protein Isolates
Industry Share in 2023	46.2%

Pea protein isolates are predicted to account for 46.2% share. The demand for pea protein is escalating in nutritional supplements owing to the high protein profile of isolates. The booming sports and nutrition sector in industrialized countries of Western Europe like the United Kingdom and Germany is predicted to support the consumption of pea protein isolates.

Dry Processing to Account for Maximum Share

Top End-use Industry	Dry Processing
Industry Share in 2023	70.2%

Dry processing finds high preference among key players as it yields higher protein volume, which is highly sought by end-use industries. As per the latest analysis, the dry processing segment is predicted to account for a 70.2% share in 2023. Other factors fueling investment in dry processing machinery include:

• Comparatively less consumption of energy than wet processing
• Lesser generation of waste and wastewater
• High stability of pea protein powder

Country-wise Insights

Countries	CAGR (2023 to 2033)
United Kingdom	11.6%
Germany	10.3%
France	10.8%
Netherlands	12.9%

Consumers in the United Kingdom Opting for Pea Protein-based Food and Beverages

The United Kingdom can be seen frontwards when it comes to the adoption of pea protein in food processing and animal feed. The country is promoting the use of pea protein as suggested by the following factors:

• Surge in research projects, funded by the government in the United Kingdom, to discover plant-based alternatives that can be produced in the homeland rather than importing them from other countries. One of the project's key objectives is lowering greenhouse gas (GHG) emissions produced by the food industry by way of shrinking fuel consumption to transport food.
• Elevating the number of people opting for plant-based food and beverages over dairy and meat products. As a result, scientists in the United Kingdom are researching a more sustainable alternative to products like soya bean, which destroys rainforests during their production.

Players in Germany Developing Products with Pea Protein for Fitness Enthusiasts

Pea protein sales in Germany are expected to grow 10.3% CAGR through 2033. The following factors back the positive outlook for the pea protein business in Germany:

• Rising number of players using pea protein to develop functional food items to lure health-conscious consumers or fitness enthusiasts. For instance, in September 2023, Germany’s endori added vegan tuna to its expanding portfolio of pea protein-based products.
• Spurring investments in the pea protein business in Germany to develop highly processed pea proteins to be consumed by the food industry. For instance, in April 2021, HaGe, a subsidiary of DLG Group, collaborated with other players to set up a factory in northern Germany to produce extremely processed pea proteins for the food and beverage industry.

Key Players' Appetite for Innovation Driving Sales of Pea Proteins in France

France is predicted to register sales of pea proteins at a CAGR of 10.8% through 2033. The country offers a conducive environment for businesses offering pea protein. Mentioned below are the key factors spearheading the sales of pea protein:

• Players in France are uniting with food industry players to address global challenges like aging, population growth, and demand for innovative, healthier, and more sustainable diets. For instance, Roquette, a France-based ingredients company, has established a new food innovation center that concentrates on developing an extensive food portfolio with fewer ingredients like pea protein, polyols, wheat protein, starches, and soluble fibers.
• Increasing investments to propel the pea protein business in France is enhancing accessibility and sales of pea protein-based products. In January 2023, Roquette invested in Daiz, which is a Japanese start-up, to elevate its plant-based portfolio.

Innovations in Alternative Meat Products in the Netherlands

Consumption of pea protein in the Netherlands is predicted to increase at a CAGR of 12.9%, making the country a lucrative land for pea protein business. Over the assessment period, the sales of pea protein are predicted to be shaped by:

• Increasing efforts by key players in the Netherlands to boost their protein portfolio. For instance, in September 2020, Archer Daniels Midland Co. enlarged its protein portfolio with the release of Arcon T textured pea proteins, Prolite MeatXT non-textured wheat protein, and Prolite MeatTEX textured wheat protein.
• An upsurge in the production capacity of meat alternatives is fueling the sales of pea proteins. For instance, in February 2023, Ojah, a Dutch alternative meat producer, doubled its production volumes of water and plant protein like peas.

Core Strategies for Pea Protein Companies in Western Europe

Key players in pea protein in Western Europe are buckling down to research and development of advanced extraction technology to obtain premium pea proteins. Participants can be seen uniting with companies in end-use industries like food processing to develop product offerings enriched with pea protein.

Apart from this, producers are collaborating with eCommerce portals to strengthen the accessibility of products. With robust marketing plans, key players can highly profit from significant pea protein prospects in Western Europe.

New Developments Enhancing the Scope of Pea Protein in Western Europe

• In December 2022, Royal DSM introduced a first-of-its-kind plant protein called VertisTM Textured Pea Canola Protein. The solution is a textured vegetable protein with the accurate ratios of nine amino acids necessary for making a complete protein. The product is targeted at food producers that are developing plant-forward products.
• In October 2022, Roquette introduced organic pea protein isolates for meat and dairy alternatives. The company provides the option of full traceability back to the farm.
• In 2023, Vgarden is expected to introduce new cheese composed of pea and soy to the global markets, including Western Europe.

Some of the Key Players offering Pea Protein in Western Europe

• Cargill
• Ingredion
• DSM
• ADM
• Kerry Group
• Roquette Frères
• Axiom Foods
• The Scoular Company
• Naturz Organics
• Others

Key Segments

By Nature:

• Organic
• Conventional

By Product Type:

• Protein Concentrates
• Protein Isolates
• Textured Protein
• Hydrolyzed Protein

By End-use Industry:

• Food Processing
  • Meat Alternatives
  • Bakery Products
  • Confectionery
  • Snacks & Cereals
  • Meat-Based Products
  • Functional Beverages
  • Others
• Animal Feed
  • Livestock
    • Cattle
    • Swine
    • Poultry
  • Pet Food
  • Aquafeed
• Nutraceuticals
• Dry Processing
• Sports Nutrition
• Infant Nutrition
• Cosmetic and Personal Care

By Countries:

• Germany
• Italy
• France
• The United Kingdom
• Spain
• BENELUX
• Russia
• Rest of Europe

Frequently Asked Questions

At what Rate is the Pea Protein Sales Growing in Western European Countries?

The demand for pea protein in Western Europe is anticipated to rise at a CAGR of 10.4% through 2033.

How Big will the Pea Protein Industry be in Western Europe by 2033?

The demand for pea protein in Western Europe is likely to be USD 2,956 million by 2033.

What are the Key Strategies Adopted by Providers of Pea Protein in Western Europe?

Innovations in offerings and surging research and development efforts are the key strategies.

Which End-use Industry Accounts for Increased Sales of Pea Proteins in Western Europe?

The food processing segment accounts for significant product sales.

Which Product Type is Highly Preferable?

The preference for protein isolates is higher compared to other products among consumers.