The demand for Pea Protein is expected to soar across Japan, especially in the Kanto and Chubu regions. By the end of FY 2023, the pea protein sales are poised to reach a valuation of USD 135.9 million.
The demand for pea protein in Japan is likely to expand with a 15.7% CAGR from 2023 to 2033. The industry is projected to attain USD 584 million by 2033.
The Japanese government and a number of business associations promote the usage of plant-based proteins, such as pea protein. This assistance includes financial support for research and development, advocacy for sustainable agriculture, and education on the advantages of plant-based diets.
Key Insights that Promote the Sales of Pea Protein in Japan
| Attributes | Details |
|---|---|
| Industry size in 2023 | USD 135.9 million |
| Expected Industry size in 2033 | USD 584 million |
| Forecasted CAGR between 2023 to 2033 | 15.7% |
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The population in Japan is getting older at a rapid rate, which has raised interest in functional food that addresses specific health issues. Pea protein has particular uses in product development that are suited to the dietary needs of senior customers.
Japan is particularly concerned about sustainability due to how prone it is to natural calamities. A robust and disaster-resistant supply chain for vital food components in the area may be ensured through the sustainable procurement and manufacture of pea protein.
The historic Japanese devotion to foods like soybeans creates both a difficulty and an opportunity for pea protein. Pea protein producers need to figure out how to accommodate and respect these cultural sensitivities while bringing new components like pea protein to the industry as customers look for plant-based alternatives.
In 2023, the isolate form of pea protein is likely to gain a 44.6% share. The higher protein content has led to its frequent use as a dietary supplement.
| Form Segment | Protein isolates |
|---|---|
| Expected share in 2023 | 44.6% |
Pea protein isolates have a substantially greater protein concentration, at times 80% or more, than concentrates. Customers find this appealing since it offers a concentrated supply of protein in a smaller quantity, particularly athletes and those looking to follow high-protein diets.
Pea protein isolates have a softer flavor and a smoother texture than the concentrates. This increases their adaptability so they may be used in various products without substantially changing the texture or taste, such as baked foods and sports nutrition supplements.
The dry processing technique of the pea protein in Japan is estimated to garner a 72.9% share in 2023.
| Processing Segment | Dry Processing |
|---|---|
| Expected share in 2023 | 69.5% |
Pea protein isolates obtained by dry processing may have increased solubility, which makes them more appropriate for use in ready-to-mix drinks, powdered supplements, as well as other applications where thorough and rapid dissolving is necessary.
Pea protein isolates obtained by dry processing frequently have a smoother texture and a softer taste, which makes them more acceptable in a variety of applications. This is especially critical for producers who want to create goods with a pleasing mouthfeel and flavor, as flavor and texture preferences are quite essential in the Japan ecosystem.
In Japan, two regions have been gaining the maximum pea protein demand. These two are regions of Kanto and Chubu.
Regions Profiled
The Kanto area, particularly Tokyo, has a dense metropolitan population. Urbanites tend to be more health-conscious and, as part of their balanced diet, look for plant-based protein sources like pea protein.
As per Tokyo pea protein industry analysis, rising plant based alternatives to animal protein products accelerate growth.
There are many sports and fitness enthusiasts in the Kanto region. Pea protein is a high-quality, plant-based protein that many athletes, gym consumers, and health-conscious people in this area include in their meals to help them reach their fitness objectives.
Pea protein is frequently utilized in food items as a soy-and other popular allergen-free substitute. The demand for Innovative pea protein products in Nagoya as a secure and adaptable ingredient is rising as Chubu food producers use it to satisfy customers with dietary sensitivities or allergies.
Businesses in Chubu are putting more and more emphasis on eco-friendly and sustainable operations. Pea protein supports these efforts since it is plant-based and therefore a more sustainable source of protein than animal protein.
Many businesses are emphasizing the use of eco-friendly manufacturing techniques, supporting regional farmers, and procuring peas in a sustainable manner. This lowers the price of acquiring raw materials and complies with consumer desires for items that are ecologically friendly.
Being aware of the growing demand in Japan for plant-based goods, major manufacturers are positioning their pea protein products strategically to appeal to customers looking for dairy substitutes, plant-based nutrition, and meat substitutes. This allows them to capitalize on this rapidly expanding sector.
Recent Developments Observed in Japan Pea Protein Ecosystem
| Company | Recent Developments |
|---|---|
| Roquette Frères |
|
| Cosucra Groupe Warcoing |
|
| Attribute | Details |
|---|---|
| Estimated Industry Size in 2023 | USD 135.9 million |
| Projected Industry Size in 2033 | USD 584 million |
| Attributed CAGR between 2023 and 2033 | 15.7% |
| Historical Analysis of Demand for pea protein in Japan Countries | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Report Coverage | Industry size, industry trends, analysis of key factors influencing pea protein in Japan, insights on global players and their industry strategy in Japan, ecosystem analysis of local and regional Japan providers |
| Key Countries within Japan Analyzed while Studying Opportunities for pea protein in Japan | Kanto, Chubu, Kinki, Kyushu & Okinawa, Tohoku, Rest of Japan |
| Key Companies Profiled | Roquette Frères; Cosucra Groupe Warcoing; Axiom Foods, Inc.; Burcon NutraScience Corporation; Shandong Jianyuan Group; Farbest Brands; Glanbia plc; Ingredion Incorporated |
The sales of pea protein are poised to reach USD 135.9 million by 2023.
In 2033, the total value of the pea protein ecosystem in Japan will reach USD 584 million.
From 2023 to 2033, the Japan pea protein industry is likely to garner a 15.7% CAGR.
The pea protein isolated is likely to take 44.6% shares in 2023.
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Trends, Growth and Opportunity Analysis of Pea Protein in Japan
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