The global market for toy kitchens and play food market is estimated to be worth USD 3,040.0 million in 2021 and is anticipated to reach a value of USD 4,085.5 million by 2031. Sales are projected to rise at a CAGR of 3.0% over the forecast period between 2021 and 2031. The revenue generated by the toy kitchens and play food market in 2020 was USD 2,992.1 million. The industry is anticipated to exhibit a Y-o-Y growth of 1.6% in 2021.
Global Toy Kitchens and Play Food Market Industry Assessment
| Attributes | Key Insights |
|---|---|
| Historical Size, 2020 (A) | USD 2,992.1 million |
| Estimated Size, 2021 (E) | ~USD 3,040.0 million |
| Projected Size, 2031 (F) | ~USD 4,085.5 million |
| Value-based CAGR (2021 to 2031) | ~3.0% |
The target market is segmented under size and distribution channel. The market is further sub-categorized under these segments to provide a granular aspect which will benefit the businesses operating in the market to improve on their products, gain a competitive edge over other players, and grasp a major portion of the market, in parallel.
The availability and demand of toy kitchens and play foods are continuously rising due to the emphasis on introducing educational toy products appropriate for children. Play kitchens are good for encouraging pretend play, which aids in the child’s social and imaginative growth and comprehension of what happens in a home.
Safety, quality and realistic designs are the goals of most manufacturers today that target parents who are ever looking for toys that help in the development of puzzle-solving and muscle coordination.
Novelty wooden concepts have also materialized due to consumers embracing and demanding environmentally friendly products. They further assert that this market holds potential for further expansion given the increasing needs of consumers in interactive and durable play items.
The competitive landscape of the toy kitchens and play food market is characterized by a mix of established players and emerging brands, each vying to capture a share of this growing segment. Key players in the market include Hamleys, Bohemian Mama, Hey! Play!, and Teamson, among others. Key companies compete on factors such as design innovation, material quality, and brand reputation.
The industry is set to experience upward growth during the forecast period. It is projected to create an incremental opportunity of USD 1,045.5 million and is predicted to rise approximately 1.3 times the current market value through 2031.
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Having enjoyment while learning in a play food and toy kitchen can help children to develop spark a passion for cooking food and valuable life skills. Demand for kitchen sets is more in the market because this set helps to develop imagination through play. Children can imagine as grown-ups in different settings. For instance, during this play children became chefs, waitresses, waiters, pizza makers, mummies, daddies and many things in between.
The global toy kitchens and play food market are driven by growing demand for a kitchen set among children, especially among girls. Furthermore, the increasing penetration of social media platforms where kids come to know about new toys in the market and rising user engagement attributing to the growth of the kitchen toy market.
Play food and toy kitchen have always been the most popular toy to ever exist. In past, this set only has a plastic oven, few cooking pots, fruits and vegetables. But nowadays, players launched such smart kitchen sets that have the full range of kitchens including utensils and other accessories. This attracts kids to buy toy kitchens and also, this set can be included in a gift list at a reasonable price.
Furthermore, the growing focus of kids on smartphones and tablets are a big concern for parents. Due to their extreme use of electronic gadgets, they are under stress every single day. So parents and guardians buy toys like kitchen sets and similar toys for their children that help them to manage their skills.
This kitchen set entertaining up to three to four children at a time. This allows children to follow their rule in the play kitchen, provide an opportunity to work together, for instance, if one child is putting everything away, another doing the cooking and another cleaning up. This is a perfect example of teamwork. Hence, within playing kitchen toy, children get teamwork skills that will remain with them in all stages of life.
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In the USA, the demand for pre-school toys is higher owing to increased sales of mathematics, science, art, technology-based gadgets. On the other hand, some people of Canada prefers toys like a kitchen set, doctor kit etc. due to the belief that these toys will help children to gain more knowledge and intelligence, in turn, leading to augmented demand.
Furthermore, increasing birth index, along with rising income is supposed to be given a good market opportunity for toy kitchens and play food during the forecast period. The growing popularity of such toys among the children of the region opens the door for players to strengthen their presence in the regional market.
Many countries in the EU have been severely impacted by the COVID-19 crisis, which has led to a decline in economic activities. However, the toys market is not much affected by the outbreak, because kitchen sets and related toys engage the parents with their kids that bring joy, comfort, and support to deal with the challenges caused by the pandemic.
Despite the COVID-19 challenges, the market of toy kitchen and play food remains resistant and buoyant as the good spike in the overall sales during the lockdown period with the help of online supply channels.
Also, with the trend of work from home or study from home culture, and closing of tourism and leisure venues, people of Europe have planned to stimulate children to enjoy at home with different toys including kitchen set and bring joy, happiness to the house. And this plan brings good sales in the European countries.
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Some of the leading manufacturers of toy kitchens and play food market include
Some of the key players are working on research to design a kitchen toys as per the preference as well as comfort of the customers. Key players are planning to expand their business or sales by setting up of production plant or broadening their toys offering in the global market. Growing competition in the numerous regions is expected to augment the demand during the forecast period.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
1. Executive Summary 2. Industry Introduction, including Taxonomy and Market Definition 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis and Forecast 6.1. Size 6.2. Distribution Channels 7. Global Market Analysis and Forecast, By Size 7.1. Corner Play Kitchen 7.2. Large Play Kitchens 7.3. Toddler Play Kitchens 8. Global Market Analysis and Forecast, By Distribution Channels 8.1. Direct Sales 8.2. Hypermarkets/ Supermarkets 8.3. Specialty Stores 8.4. Online retailing 8.5. Others 9. Global Market Analysis and Forecast, By Region 9.1. North America 9.2. Latin America 9.3. Europe 9.4. South Asia 9.5. East Asia 9.6. Oceania 9.7. Middle East and Africa 10. North America Sales Analysis and Forecast, by Key Segments and Countries 11. Latin America Sales Analysis and Forecast, by Key Segments and Countries 12. Europe Sales Analysis and Forecast, by Key Segments and Countries 13. South Asia Sales Analysis and Forecast, by Key Segments and Countries 14. East Asia Sales Analysis and Forecast, by Key Segments and Countries 15. Oceania Sales Analysis and Forecast, by Key Segments and Countries 16. Middle East and Africa Sales Analysis and Forecast, by Key Segments and Countries 17. Sales Forecast by Size and Distribution Channels for 30 Countries 18. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 19. Company Profile 19.1. Hamleys 19.2. Bohemian Mama 19.3. Hey! Play! 19.4. Teamson 19.5. Inter IKEA Systems B.V. 19.6. Step2 19.7. Little Tikes 19.8. Melissa & Doug 19.9. KidKraft 19.10. TP Toys 19.11. Smyths Toys 19.12. Hape Toys 19.13. Many others
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Toy Kitchens and Play Food Market
