The global tortilla mix market is estimated to be valued at USD 12.23 billion in 2023. The demand is projected to reach a size of USD 23.18 billion by 2033. FMI anticipates a CAGR of 6.6% during the forecast period.
As per FMI’s analysis, tortillas are becoming popular in both developed and developing countries, owing to their nutritional benefits. Moreover, numerous people are becoming health conscious, which is likely to register a growth in demand.
Tortillas are thought to be a healthier alternative to bread, which is frequently made with refined flour. This can be problematic for the gut, so white sandwich bread is replaced by tortillas worldwide. As a result, there is a surge in the demand for tortilla mix.
It is primarily used in Mexican cuisine for making burritos, enchiladas, and tacos. It is a thin unleavened flatbread. Since tortillas made of corn or wheat are known for being high in protein, vitamins, and minerals, they have long been a staple diet for the Hispanic community. They are also becoming increasingly popular around the world.
| Attributes | Details |
|---|---|
| Tortilla Mix Market Value (2023) | USD 12.23 billion |
| Tortilla Mix Market Expected Value (2033) | USD 23.18 billion |
| Tortilla Mix Market Projected CAGR (2023 to 2033) | 6.6% |
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The global tortilla mix market expanded at 5.5% CAGR over the past ten years. The market is expected to expand at a CAGR of 6.6% through 2033.
Several factors contribute to this change in growth rate, including improving demand in key economies and their booming populations, as well as the slow/rapid adoption of the market during the first half of the forecast period.
Chinese and Indian consumers are both experiencing an increase in consumption patterns, creating strong demand for the market. In addition, other segments of the market are expected to perform fairly and have promising growth prospects in the next half of the projected period.
| Historical CAGR (2016 to 2022) | 5. 5% |
|---|---|
| Historical Market Value (2022) | USD 9.47 billion |
| Forecast CAGR | 6.6% |
While these prospects are generally positive, the industry faces several challenges, such as a shift in consumer preferences, restrictive trade barriers, and insecurity in raw material supply and other manufacturing inputs.
Short Term (2022 to 2025): A temporary halt to manufacturing operations and supply chains due to the pandemic around the world resulted in a reduction in the production and supply of tortilla mix in various regions.
Medium Term (2025 to 2028): The rising health benefits and rising demand are driving the adoption of organic or gluten-free tortilla products worldwide.
Long Term (2028 to 2033): There will be increasing opportunities for market growth in as many food manufacturers are adding gluten-free tortillas to their portfolios to cater to the needs of gluten-free consumers.
Organic Properties of the Tortilla Mix Attract Consumers
Besides its lipid, vitamin, calcium, and magnesium content, tortilla mixes are considered a potential alternative to bread due to the surge in popularity of ready-made dishes.
It is also used to treat various bone disorders and is a significant-good source of fatty acids, minerals, and vitamins. As a result, people always prefer organic and plant-based foods, contributing to the growth of the tortilla market. Tortillas contain no heavy metals, preservatives, or chemical contaminants, making them safe to consume.
In the future, tortilla demand is expected to increase due to continuous research and development, product standardization, increasing disposable income, investment in advanced technology, and innovation.
Increasing Awareness of Tortilla Mix Consumption's Benefits is Driving Market Growth
A lifestyle change seems to be driving global growth and demand for tortillas. Busy schedules, deteriorating health conditions, and an increase in urban working populations are also driving tortilla consumption.
In response to customers' increasing health concerns, tortilla mix consumption has increased, as consumers find tortillas to be nutritionally beneficial, particularly vitamin B3 and fiber. Also, tortillas are label-friendly due to their identifiable ingredients, such as maize or wheat, salt, vegetable oil, and water.
Even today's health-conscious customers would prefer it. In addition to being a good source of fiber, tortillas are available in gluten-free forms, making them a popular choice among consumers for health reasons.
Besides carbohydrates, tortillas have a high salt content. According to the Linus Pauling Institute, a 12-inch tortilla contains 803 milligrams of sodium, which is 35% of the recommended daily limit for sodium.
Numerous people eat tortillas in moderation to avoid salt overload and choose low-sodium tortillas whenever feasible. When preparing healthy meals, consumers choose tortillas over high-fat toppings like sour cream or cheese. To replace cheese without compromising the taste of tacos and fajitas, use non-fat, unsweetened Greek yogurt and double the salsa.
The high amount of carbohydrates in tapioca makes it undesirable for diabetics. Tapioca contains the compound linamarin, which converts into cyanide in the body, causing cyanide poisoning if not cooked properly.
Moreover, it has fewer nutrients than other foods, making it not suitable for consumers who want to maintain their weight because it increases weight without increasing fat levels. Therefore, several complex issues relating to excessive consumption may hinder the market growth during the forecast period.
Other challenges are as follows:
In terms of processing type, frozen foods held the largest market share during the forecast period and were expected to grow significantly. As a result of increased consumer preferences and availability, frozen foods are becoming increasingly popular, as they require less effort and time to prepare than fresh foods.
Since frozen tortillas are among the significantly effective long-term preservation methods for creating high-quality, nutritious foods with extended shelf life, they represent a significant portion of the global tortilla market that is experiencing rapid growth. As a result of this freezing technique, small manufacturers in developing countries can enhance their products in a competitive market by adding value to them. It is estimated that fresh tortillas or open packages of store-bought tortillas are likely to last approximately 10 days in the refrigerator; longer and the quality may suffer.
Tortilla mix can remain frozen for at least two months without losing quality. If they are sealed properly, and any excess air is removed, tortillas can probably stay in the freezer for longer.
The North American market is anticipated to hold a significant revenue share of about 38% in 2023 and is expected to maintain its dominance throughout the forecast period. As the Hispanic population in North America increases, the demand for tortillas is on the rise due to the popularity of this Mexican dish.
The increasing population and continuous improvements in the beverage industry have contributed substantially to the economic development of Brazil and Argentina. The rest of the continent is behind Brazil in the South American tortilla market. Social media plays an increasingly significant role in influencing client purchase behaviors in Brazil, driving the tortilla products market.
The USA dominates the North American tortilla mix market with a total share of 48% in 2023 and is projected to continue exhibiting high demand through the course of the forecast period.
The USA tortilla mix market is estimated to grow at a CAGR of 2.2% and is projected to surpass the value of USD 3.5 billion in 2023. Tortillas and tortilla products are more popular among US consumers than any other ethnic bread, including pita bread, English muffins, and bagels. This is because of the burgeoning Hispanic and Latino populations.
Tortilla mixes have seen tremendous growth in the USA due to the huge and readily accessible supply of raw materials to create tortilla mixes. There are also significant global participants in this market. In the USA, increased nutrition and health expenditures, disposable income, and consumer awareness of healthy foods are a few factors driving the tortilla mix market.
Germany dominates the Europe tortilla mix market, with a share of 28%. The German tortilla mix market is estimated to grow at a CAGR of 4.7%. Gluten-free products are becoming more popular due to the growing number of consumers with gluten allergies or coeliac disease. Both adults and youth are being diagnosed at an increasing rate; these products have contributed to market growth.
Market demand for tortilla mix is increasing in Germany due to rising obesity and health-related concerns. Consumer awareness of tortillas' health benefits is driving the tortilla mix market's growth. Unlike other foods that also contain fiber, such as bread and cereals, tortilla mixes don't contain any additional chemicals that promote weight gain and also improve gastrointestinal functions.
Among the world's largest importers of tortilla products, primarily mixes, and chips, China ranks among the top three countries.
China holds a 53% share of the East Asia market. It is projected to expand at a CAGR of over 10.6%. The country is anticipated to register a valuation of USD 6.22 billion by 2033.
Due to the availability of cost-effective raw materials, tortilla products are expected to be introduced in the near future, providing ample growth opportunities.
The market is likely to expand significantly if the product is offered by a variety of businesses. Companies and producers will develop cost-effective solutions to meet the demand. In recent years, due to urbanization and increased female participation in the organized sector, taco shells have become increasingly popular. Along with the emergence of food start-ups, this rising potential has spurred food companies to take advantage of it.
Several strategies are employed by key manufacturers to compete in the market, including new product launches and approvals, mergers and acquisitions, partnerships, and collaborations.
Recent Development:
Key players are focusing on novel and innovative approaches for the development of new products. The strategy of expansion, new product launches, and approvals, by key manufacturers, is further strengthening their market presence and staying ahead of the competition.
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2023 |
| Market Analysis | USD million for Value and MT for Volume |
| Key Regions Covered | North America; Latin America; Europe; The Middle East and Africa; East Asia |
| Key Countries Covered | US, Canada, Brazil, Mexico, Chile, Peru, Germany, UK, Spain, Italy, France, Russia, Poland, China, India, Japan, Australia, New Zealand, GCC Countries, North Africa, South Africa, and Turkey |
| Key Segments Covered | Product Type, Source, Processing Type, Distribution Channel, Region |
| Key Companies Profiled |
Aranda`s Tortilla Company, Inc.; Arevalo Tortilleria, Inc.; Azteca Foods, Inc.; Catallia Mexican Foods; General Mills, Inc.; Gruma SAB de CV; Grupo Bimbo SAB de CV; Grupo Liven, S.A.; Ole Mexican Foods, Inc.; Tyson Foods, Inc. |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The United States, China, and Germany dominate the global market.
The market is forecast to register a CAGR of 6.6% through 2033.
From 2018 to 2022, the market grew at a CAGR of 5.5%.
Rising demand for organic products disrupts the current market trends.
The global market size is to reach USD 23.18 million by 2033.
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Tortilla Mix Market
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