Toothpaste Market outlook 2023 to 2033

The global Toothpaste market is expected to enjoy a US$ 13.6 billion valuation in 2023, and further expand at a CAGR of 3.8% to reach a valuation of ~US$ 19.7 Billion by the year 2033. According to a recent study by Future Market Insights, the fluoride-based product segment is leading the market with a share of about 82.4% in the year 2022, within the global market.

Market Outlook:

Data Points Market Insights
Market Value 2022 US$ 13.1 Billion
Market Value 2023 US$ 13.6 Billion
Market Value 2033 US$ 19.7 Billion
CAGR 2023 to 2033 3.8%
Market Share of Top 5 Countries 53.9%
Key Market Players The Procter and Gamble Company; Unilever PLC; Johnson & Johnson; The Colgate Palmolive Company; GlaxoSmithKline PLC (GSK); Church and Dwight Co., Inc.; Henkel AG & Company; KGaA; Patanjali Ayurveda Ltd; Amway Corporation; Lion Corporation; and Ultradent Products Inc.

The use of toothpaste is rising with increased awareness. The primary driver of the market is an increase in the consumption of fatty and junk food, tobacco, and other similar causes. Because of the growing understanding of the significance of oral hygiene, it is projected that awareness of dental hygiene will increase rapidly over the years.

Due to several activities to increase knowledge about using various types of toothpaste depending on the condition, such as teeth whitening, anti-sensitivity, etc., the market is predicted to grow.

People are choosing toothpaste with added advantages due to the rising prevalence of dental disorders including periodontitis, which can discolour teeth. This is increasing the market share for the sector. Owing to advancements in the product portfolio, the global market is expected to grow in the forecast period.

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Sales Analysis of Toothpaste Market from 2012 to 2022 Vs Market Outlook for 2023 to 2033

The market value of the market was around 27.7% of the overall ~US$ 47.2 Billion of global oral care market in 2022.

The sales of toothpaste products expanded at a CAGR of 2.6% from 2012 to 2022.

Tooth discomfort and cavity among children causes anxiety and tension in both kids and parents. The CDC estimates that in the United States, dental-related infections cause children to miss up to three days of school annually, totalling 51 million missed instructional hours.

As per a research conducted by Marymount University, in 2018, Oral health problems or dental appointments cause employed Americans to miss more than 164 million hours of work each year, with parents missing up to three days of work as a result.

To find out how tooth decay affects daily living, in 2022, Colgate polled more than 20,000 parents in 12 different nations. In the United States, Colgate surveyed 1,800 parents and found that 62% of the kids had cavities, which have a detrimental impact on their emotional, physical, social, and economic well-being.

By connecting dental health to general well-being, Colgate-global Palmolive's study illustrates the urgent need to address the prevalence of cavities as a public health issue. Rising childhood tooth decay fuels a global demand for dental toothpaste.

Thus, considering the above-mentioned factors, the global market is expected to grow at a CAGR of 3.8% during the forecast period from 2023 to 2033.

What are the Key Opportunities within the Market?

Preventing oral diseases has become a key issue all around the world. As a result of better research and information, there is improvement in oral health care globally. The number of efforts and programs to advance oral health research has increased over the course of the projection period, which has increased the demand for preventative goods.

The rise of dental clinics in industrialized countries and developing and undeveloped economies has raised the demand for preventive products like toothpaste for sensitivity, which will fuel the market. Given the high prevalence of dental and oral conditions including tooth decay and gum disease, the market will experience lucrative expansion throughout the course of the projected period because of the rising use of various prevention products as a consequence of elevated awareness of oral diseases.

Due to the increased prevalence of dental caries, which is mostly brought on by smoking, bad lifestyle choices, and excessive alcohol use among the young population, the market is anticipated to continue growing over the projected period due to the rising demand for dental products.

The demand for goods like teeth whitening gels and pastes has increased as a result of the widespread usage of teeth whitening solutions, particularly among younger people. Due to rising dental spending and disposable income in both developed and emerging nations, there is an increased demand for preventive dental care solutions.

This demand is expected to create an opportunistic outlook for dental preventative supplies in the near future.

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What are the Factors Restraining Demand within the Market?

A key factor restraining the demand for the market is the competition from substitute products as the number of firms in the market rises. There are also instances where the rate of return on investment is also subpar.

Due to the low rate of return on investment and the abundance of dental products, notably toothpaste, many businesses have abandoned the industry. The price competition in the market is being impeded by bad labour practises. The market's large volume and low value features further impede investment.

Other than this, dentists in high-income countries treat the bulk of dental caries cases but in contrast, middle- and low-income economies show a different pattern. In these nations, there are comparatively fewer people who practice oral hygiene, which lowers the adoption of the target items.

As the prevalence of disorders like periodontal diseases rises and dental goods are less readily available in low-income countries, the number people with dental issues is projected to rise.

Thus, these abovementioned factors restrain the developmental growth of the market.

Country-wise Insights

What Makes the USA a Large Market for Toothpaste?

The USA dominates the North American region with a total market share of about 88.8% in 2022, and a similar trend is expected over the forecast period.

Due to the advancement in product portfolio and the increased concern of the population for advanced oral care is driving the market growth in the country. The people in the USA are widely conscious to use the right toothpaste as per their requirement.

Hence, the sales of the market in the USA is quite high and is anticipated to grow moving forward.

What Makes China a Lucrative Market for Toothpaste?

China is set to exhibit a CAGR of 3.9% in the East Asia market during the forecast period. In 2022, China held a market share of about 56.5% in the East Asia toothpaste market. The presence of many local brands in China, which are widely preferred by the local population, is driving the market in the region.

Thus, considering this factor, the market in China is quite lucrative.

What is the Outlook of India in the Global Market?

India held around 61.5% market share in the South Asia market in 2022. It is projected to display growth at a lucrative CAGR of 3.9% during the forecast period.

India is one of the leading countries in the toothpaste market because of its increased population. The population of India in 2022 was 1.4 billion, which directly impacts the wider usage of toothpaste as it is a regularly used product.

It has eventually boosted the market in India and is expected to show optimum growth in the forecast period.

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Category-wise Insights

Which Product of Toothpaste Market is Driving Market Growth?

Fluoride-based toothpaste is expected to present high growth at a CAGR of 4.0% by the end of the forecast period, with a market share of about 82.4% in the global market in 2022. Fluoride is a common ingredient in toothpaste as it helps strengthen teeth and prevents tooth decay and cavities. In some cases, some people are allergic to fluoride toothpaste and have to go for fluoride-free toothpaste but in general, the usage of fluoride toothpaste is more common in children and adults which is why the share is more.

Which Form of Toothpaste is Most Commonly Used?

Pastes is the most commonly used form and accounted for a revenue share of around 56.3% in 2022. The paste form is expected to grow at a CAGR of 3.8% in the forecast period. The paste form is more effective in cleaning teeth because the aftertaste lasts longer. Also, since the population is more used to the paste form the adoption rate is higher compared to other forms such as gels, powders, tablets, and polishes.

Which Price Range is Most Common in the Toothpaste Market?

The medium (US $ 20-100) price range is the most common and accounted for a revenue share of around 50.8% in 2022. This segment is expected to grow at a CAGR of 3.7% in the forecast period. Currently, the adoption of specialty toothpaste is more compared to ordinary toothpaste which is why the average price range is medium and not lower. The manufacturing brands have also increased the prices depending on the current demand globally.

Which Specialty is Largely in Focus in the Toothpaste Market?

Specialty toothpaste is the most common and accounted for a revenue share of around 65.3% in 2022. This segment is expected to grow at a CAGR of 4.4% in the forecast period. Currently, the adoption of specialty toothpaste such as toothpaste for sensitivity, cavities, teeth whitening, and other specialty toothpaste is more compared to ordinary toothpaste because of its added advantages. Ordinary toothpaste just helps in cleaning whereas specialty toothpaste helps in teeth whitening, prevents tooth decay and sensitivity and thus is widely preferred.

Which Age Group Widely Adopts Toothpaste?

Adults segment has the prominent market share and accounted for a revenue share of around 79.7% in 2022. This segment is expected to grow at a CAGR of 3.9% in the forecast period. This is mainly because 65 to 66% of the global population are adults and accounted for the wider use of toothpaste, as per the World Population Prospects (2022). The adult population is also more conscious about oral health hygiene and thus the usage is more.

Which Distribution Channel Propels the Sales of Toothpaste?

Wholesalers and distributors in the distribution channel segment have a market share of around 27.3% in 2022. This segment is expected to grow at a CAGR of 4.1% in the forecast period. This is mainly because the retailers’ purchase from the wholesales in bulk and the sale is large. They sell the products in large quantities as well as the price is lower and thus is preferred widely.

Competitive Landscape

To increase their global footprint and strengthen their business strategy, the top firms take part in a variety of product launches, expansions, collaborations, mergers, and acquisitions.

The following is a list of the main strategies employed by the key players in the toothpaste market:

  • In March 2022, Crest launched a first-of-its-kind toothpaste, Crest Densify, to help extend the life of teeth
  • In April 2021, Unilever announced that it has signed an agreement to acquire Onnit, a holistic wellness and lifestyle company based in Austin, Texas (US).

Similarly, recent developments related to companies within the toothpaste space have been tracked by the team at Future Market Insights, which are available in the full report.

Report Scope as per Toothpaste Industry Analysis

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2012 to 2022
Market Analysis US$ Billion for Value and Volume (in Mn Kgs)
Key Regions Covered North America; Latin America; Europe; South Asia; East Asia; Oceania; and Middle East & Africa
Key Countries Covered USA, Canada, Mexico, Brazil, Argentina, Germany, Italy, France, United Kingdom, BENELUX, Spain, Russia, India, Indonesia, Malaysia, Thailand, China, Japan, South Korea, Australia, New Zealand, GCC Countries, Türkiye, South Africa, and North Africa
Key Market Segments Covered Product, Form, Price Range, Specialty, Age Group, Distribution Channel, and Region
Key Companies Profiled The Procter and Gamble Company; Unilever PLC; Johnson & Johnson; The Colgate Palmolive Company; GlaxoSmithKline PLC (GSK); Church and Dwight Co., Inc.; Henkel AG & Company, KGaA; Patanjali Ayurveda Ltd; Amway Corporation; Lion Corporation; Ultradent Products Inc.
Pricing Available upon Request

Key Market Segments Covered in Toothpaste Industry Research

Product:

  • Fluoride Based
  • Fluoride Free

Form:

  • Pastes
  • Gels
  • Powders
  • Tablets
  • Polishes

Price Range:

  • High (US $ 100-250)
  • Medium (US $ 20-100)
  • Low (Below US $ 20)

Specialty:

  • Ordinary Toothpaste
  • Specialty Toothpaste
    • Sensitive Teeth
    • Cavity Teeth
    • Teeth Whitening
    • Other Specialty Toothpaste

Age Group:

  • Kids
  • Adults

Distribution Channel:

  • Institutional Sales
    • Hospitals
    • Clinics
    • Other Healthcare Facilities
  • Wholesalers/Distributors
  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Drug Stores and Pharmacies
  • Convenience Stores
  • Online Retailers
  • Other Sales Channel

Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA)

Frequently Asked Questions

What is the Key Opportunity in the Market?

The rise of dental clinics in industrialized countries fuels the demand.

Which Countries are Expected to Witness High Growth?

China, India, and the United States are estimated to witness high growth.

What Restrains the Market from Growing?

Competition from substitute products restrains the market.

How did the Market Develop in the Past?

The global market exhibited a 2.6% CAGR from 2012 to 2022.

Which Product is Highly Sought-after for the Toothpaste Market?

Demand for fluoride-based toothpaste increases.

Table of Content

1. Executive Summary | Toothpaste Market

    1.1. Global Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

    2.3. Inclusions and Exclusions

3. Key Market Trends

    3.1. Key Trends Impacting the Market

    3.2. Product Innovation / Development Trends

4. Key Inclusions

    4.1. Key Industry Developments

    4.2. Analysis and Adoption of Product and Form Across Regions

    4.3. Key Regulations

        4.3.1. Packaging & Labelling Regulations

        4.3.2. FDA Regulation

        4.3.3. Cosmetic, Toiletry and Perfumery Association (CTPA)

        4.3.4. Cosmetic Product Notification Portal (CPNP)

        4.3.5. Federal Regulatory Authorities And Technical Regulations

        4.3.6. Certifications (Organic)

        4.3.7. Claims on Demand

            4.3.7.1. 100% Organic/Vegan

            4.3.7.2. Parabens Free

            4.3.7.3. Doctor Approved

            4.3.7.4. No Animal Testing/Cruelty Free

            4.3.7.5. Import/Export Regulations

    4.4. Product Launches

    4.5. Brand Mapping Analysis

        4.5.1. Price v/s Product

        4.5.2. Top of Mind Product Brands (Value for Money)

        4.5.3. Brand Portfolio, by Key Players

        4.5.4. Key Sales Differentiator – Top Buying Factors

        4.5.5. Usage Pattern Overview

    4.6. The New Source of Growth

        4.6.1. Small is The New Big –Global Oral Care/Toothpaste Brands Losing Shares as Small Brands/Disruptors are Gaining

        4.6.2. The M&A Surge is Only Beginning

        4.6.3. The Digital Drumbeat is Driving Change

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. Global GDP Growth Outlook

        5.1.2. Global Healthcare Expenditure Outlook

        5.1.3. Global Oral Hygiene Products Market Outlook

    5.2. Forecast Factors - Relevance & Impact

        5.2.1. Teeth Whitening: The New Anti-Ageing

        5.2.2. The Next Steps for Naturals

        5.2.3. Improving the Everyday Routine

        5.2.4. Fruit Enzymes for Oral Care Formulas – Eliminate Halitosis

        5.2.5. Vendors Pioneering Oral Care Through Microbiome

        5.2.6. Rising Prevalence of Oral Diseases

        5.2.7. Increased Mergers and Acquisitions

        5.2.8. Innovation and Development

    5.3. Dynamics

        5.3.1. Drivers

        5.3.2. Restraints

        5.3.3. Opportunity Analysis

6. COVID-19 Crisis – Impact Assessment

    6.1. COVID-19 and Impact Analysis

        6.1.1. By Product

        6.1.2. By Form

        6.1.3. By Price Range

        6.1.4. By Specialty

        6.1.5. By Age Group

        6.1.6. By Distribution Channel

        6.1.7. By Country

7. Global Market Volume (in Million Kgs) Analysis 2012 to 2022 and Forecast, 2023 to 2033

    7.1. Historical Volume (in Million Kgs) Analysis, 2012 to 2022

    7.2. Current and Future Volume (in Million Kgs) Projections, 2023 to 2033

        7.2.1. Y-o-Y Growth Trend Analysis

8. Global Market - Pricing Analysis

    8.1. Regional Pricing Analysis By Product

    8.2. Pricing Break-up

        8.2.1. Manufacturer Level Pricing

        8.2.2. Distributor Level Pricing

    8.3. Global Average Pricing Analysis Benchmark

9. Global Market Demand (in Value or Size in US$ Million) Analysis 2012 to 2022 and Forecast, 2023 to 2033

    9.1. Historical Market Value (US$ Million) Analysis, 2012 to 2022

    9.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033

        9.2.1. Y-o-Y Growth Trend Analysis

        9.2.2. Absolute $ Opportunity Analysis

10. Global Market Analysis 2012 to 2022 and Forecast 2023 to 2033, By Product

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Million) and Volume (in Million Kgs) Analysis By Product, 2012 to 2022

    10.3. Current and Future Market Size (US$ Million) and Volume (in Million Kgs) Analysis and Forecast By Product, 2023 to 2033

        10.3.1. Fluoride-Based

        10.3.2. Fluoride-Free

    10.4. Market Attractiveness Analysis By Product

11. Global Market Analysis 2012 to 2022 and Forecast 2023 to 2033, By Form

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (US$ Million) Analysis By Form, 2012 to 2022

    11.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Form, 2023 to 2033

        11.3.1. Pastes

        11.3.2. Gels

        11.3.3. Powders

        11.3.4. Tablets

        11.3.5. Polishes

    11.4. Market Attractiveness Analysis By Form

12. Global Market Analysis 2012 to 2022 and Forecast 2023 to 2033, by Price Range

    12.1. Introduction / Key Findings

    12.2. Historical Market Size (US$ Million) Analysis By Price Range, 2012 to 2022

    12.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Price Range, 2023 to 2033

        12.3.1. High (US$ 100 - 250)

        12.3.2. Medium (US$ 20 - 100)

        12.3.3. Low (Below US$ 20)

    12.4. Market Attractiveness Analysis By Price Range

13. Global Market Analysis 2012 to 2022 and Forecast 2023 to 2033, by Specialty

    13.1. Introduction / Key Findings

    13.2. Historical Market Size (US$ Million) Analysis By Specialty, 2012 to 2022

    13.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Specialty, 2023 to 2033

        13.3.1. Ordinary

        13.3.2. Specialty

            13.3.2.1. Sensitive Teeth

            13.3.2.2. Cavity Teeth

            13.3.2.3. Teeth Whitening

            13.3.2.4. Other Specialty

    13.4. Market Attractiveness Analysis By Specialty

14. Global Market Analysis 2012 to 2022 and Forecast 2023 to 2033, by Age Group

    14.1. Introduction / Key Findings

    14.2. Historical Market Size (US$ Million) Analysis By Age Group, 2012 to 2022

    14.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Age Group, 2023 to 2033

        14.3.1. Kids

        14.3.2. Adults

    14.4. Market Attractiveness Analysis By Age Group

15. Global Market Analysis 2012 to 2022 and Forecast 2023 to 2033, by Distribution Channel

    15.1. Introduction / Key Findings

    15.2. Historical Market Size (US$ Million) Analysis By Distribution Channel, 2012 to 2022

    15.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Distribution Channel, 2023 to 2033

        15.3.1. Institutional sales

            15.3.1.1. Hospitals

            15.3.1.2. Clinics

            15.3.1.3. Other healthcare facilities

        15.3.2. Wholesalers/Distributors

        15.3.3. Hypermarkets/Supermarkets

        15.3.4. Specialty Stores

        15.3.5. Drug Stores & Pharmacies

        15.3.6. Convenience Stores

        15.3.7. Online Retailers

        15.3.8. Other Sales Channel

    15.4. Market Attractiveness Analysis By Distribution Channel

16. Global Market Analysis 2012 to 2022 and Forecast 2023 to 2033, by Region

    16.1. Introduction

    16.2. Historical Market Size (US$ Million) Analysis By Region, 2012 to 2022

    16.3. Current Market Size (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        16.3.1. North America

        16.3.2. Latin America

        16.3.3. Europe

        16.3.4. South Asia

        16.3.5. East Asia

        16.3.6. Oceania

        16.3.7. Middle East and Africa (Middle East and Africa)

    16.4. Market Attractiveness Analysis By Region

17. North America Market Analysis 2012 to 2022 and Forecast 2023 to 2033

    17.1. Introduction

    17.2. Historical Market Size (US$ Million) and Volume (in Million Kgs) Analysis By Market Taxonomy, 2012 to 2022

    17.3. Market Size (US$ Million) and Volume (in Million Kgs) Forecast By Market Taxonomy, 2023 to 2033

        17.3.1. By Country

            17.3.1.1. USA

            17.3.1.2. Canada

        17.3.2. By Product

        17.3.3. By Form

        17.3.4. By Price Range

        17.3.5. By Specialty

        17.3.6. By Age Group

        17.3.7. By Distribution Channel

    17.4. Market Attractiveness Analysis

        17.4.1. By Country

        17.4.2. By Product

        17.4.3. By Form

        17.4.4. By Price Range

        17.4.5. By Specialty

        17.4.6. By Age Group

        17.4.7. By Distribution Channel

    17.5. Country Level Analysis & Forecast

        17.5.1. USA Market Analysis

            17.5.1.1. .Introduction

            17.5.1.2. Market Analysis and Forecast by Market Taxonomy

                17.5.1.2.1. By Product

                17.5.1.2.2. By Form

                17.5.1.2.3. By Price Range

                17.5.1.2.4. By Specialty

                17.5.1.2.5. By Age Group

                17.5.1.2.6. By Distribution Channel

        17.5.2. Canada Market Analysis

            17.5.2.1. Introduction

            17.5.2.2. Market Analysis and Forecast by Market Taxonomy

                17.5.2.2.1. By Product

                17.5.2.2.2. By Form

                17.5.2.2.3. By Price Range

                17.5.2.2.4. By Specialty

                17.5.2.2.5. By Age Group

                17.5.2.2.6. By Distribution Channel

    17.6. Key Market Participants - Intensity Mapping

    17.7. Drivers and Restraints - Impact Analysis

18. Latin America Market Analysis 2012 to 2022 and Forecast 2023 to 2033

    18.1. Introduction

    18.2. Historical Market Size (US$ Million) and Volume (in Million Kgs) Analysis By Market Taxonomy, 2012 to 2022

    18.3. Market Size (US$ Million) and Volume (in Million Kgs) Forecast By Market Taxonomy, 2023 to 2033

        18.3.1. By Country

            18.3.1.1. Mexico

            18.3.1.2. Brazil

            18.3.1.3. Argentina

            18.3.1.4. Rest of Latin America

        18.3.2. By Form

        18.3.3. By Price Range

        18.3.4. By Specialty

        18.3.5. By Age Group

        18.3.6. By Distribution Channel

    18.4. Market Attractiveness Analysis

        18.4.1. By Country

        18.4.2. By Product

        18.4.3. By Form

        18.4.4. By Price Range

        18.4.5. By Specialty

        18.4.6. By Age Group

        18.4.7. By Distribution Channel

    18.5. Country Level Analysis & Forecast

        18.5.1. Mexico Market Analysis

            18.5.1.1. Introduction

            18.5.1.2. Market Analysis and Forecast by Market Taxonomy

                18.5.1.2.1. By Product

                18.5.1.2.2. By Form

                18.5.1.2.3. By Price Range

                18.5.1.2.4. By Specialty

                18.5.1.2.5. By Age Group

                18.5.1.2.6. By Distribution Channel

        18.5.2. Brazil Market Analysis

            18.5.2.1. .Introduction

            18.5.2.2. Market Analysis and Forecast by Market Taxonomy

                18.5.2.2.1. By Product

                18.5.2.2.2. By Form

                18.5.2.2.3. By Price Range

                18.5.2.2.4. By Specialty

                18.5.2.2.5. By Age Group

                18.5.2.2.6. By Distribution Channel

        18.5.3. Argentina Market Analysis

            18.5.3.1. Introduction

            18.5.3.2. Market Analysis and Forecast by Market Taxonomy

                18.5.3.2.1. By Product

                18.5.3.2.2. By Form

                18.5.3.2.3. By Price Range

                18.5.3.2.4. By Specialty

                18.5.3.2.5. By Age Group

                18.5.3.2.6. By Distribution Channel

    18.6. Key Market Participants - Intensity Mapping

    18.7. Drivers and Restraints - Impact Analysis

19. Europe Market Analysis 2012 to 2022 and Forecast 2023 to 2033

    19.1. Introduction

    19.2. Historical Market Size (US$ Million) and Volume (in Million Kgs) Analysis By Market Taxonomy, 2012 to 2022

    19.3. Market Size (US$ Million) and Volume (in Million Kgs) Forecast, By Market Taxonomy, 2023 to 2033

        19.3.1. By Country

            19.3.1.1. Germany

            19.3.1.2. Italy

            19.3.1.3. France

            19.3.1.4. United Kingdom

            19.3.1.5. BENELUX

            19.3.1.6. Spain

            19.3.1.7. Russia

            19.3.1.8. Rest of Europe

        19.3.2. By Product

        19.3.3. By Form

        19.3.4. By Price Range

        19.3.5. By Specialty

        19.3.6. By Age Group

        19.3.7. By Distribution Channel

    19.4. Market Attractiveness Analysis

        19.4.1. By Country

        19.4.2. By Product

        19.4.3. By Form

        19.4.4. By Price Range

        19.4.5. By Specialty

        19.4.6. By Age Group

        19.4.7. By Distribution Channel

    19.5. Country Level Analysis & Forecast

        19.5.1. Germany Market Analysis

            19.5.1.1. .Introduction

            19.5.1.2. Market Analysis and Forecast by Market Taxonomy

                19.5.1.2.1. By Product

                19.5.1.2.2. By Form

                19.5.1.2.3. By Price Range

                19.5.1.2.4. By Specialty

                19.5.1.2.5. By Age Group

                19.5.1.2.6. By Distribution Channel

        19.5.2. Italy Market Analysis

            19.5.2.1. Introduction

            19.5.2.2. Market Analysis and Forecast by Market Taxonomy

                19.5.2.2.1. By Product

                19.5.2.2.2. By Form

                19.5.2.2.3. By Price Range

                19.5.2.2.4. By Specialty

                19.5.2.2.5. By Age Group

                19.5.2.2.6. By Distribution Channel

        19.5.3. France Market Analysis

            19.5.3.1. Introduction

            19.5.3.2. Market Analysis and Forecast by Market Taxonomy

                19.5.3.2.1. By Product

                19.5.3.2.2. By Form

                19.5.3.2.3. By Price Range

                19.5.3.2.4. By Specialty

                19.5.3.2.5. By Age Group

                19.5.3.2.6. By Distribution Channel

        19.5.4. United Kingdom Market Analysis

            19.5.4.1. .Introduction

            19.5.4.2. Market Analysis and Forecast by Market Taxonomy

                19.5.4.2.1. By Product

                19.5.4.2.2. By Form

                19.5.4.2.3. By Price Range

                19.5.4.2.4. By Specialty

                19.5.4.2.5. By Age Group

                19.5.4.2.6. By Distribution Channel

        19.5.5. BENELUX Market Analysis

            19.5.5.1. .Introduction

            19.5.5.2. Market Analysis and Forecast by Market Taxonomy

                19.5.5.2.1. By Product

                19.5.5.2.2. By Form

                19.5.5.2.3. By Price Range

                19.5.5.2.4. By Specialty

                19.5.5.2.5. By Age Group

                19.5.5.2.6. By Distribution Channel

        19.5.6. Spain Market Analysis

            19.5.6.1. .Introduction

            19.5.6.2. Market Analysis and Forecast by Market Taxonomy

                19.5.6.2.1. By Product

                19.5.6.2.2. By Form

                19.5.6.2.3. By Price Range

                19.5.6.2.4. By Specialty

                19.5.6.2.5. By Age Group

                19.5.6.2.6. By Distribution Channel

        19.5.7. Russia Market Analysis

            19.5.7.1. .Introduction

            19.5.7.2. Market Analysis and Forecast by Market Taxonomy

                19.5.7.2.1. By Product

                19.5.7.2.2. By Form

                19.5.7.2.3. By Price Range

                19.5.7.2.4. By Specialty

                19.5.7.2.5. By Age Group

                19.5.7.2.6. By Distribution Channel

    19.6. Key Market Participants - Intensity Mapping

    19.7. Drivers and Restraints - Impact Analysis

20. South Asia Market Analysis 2012 to 2022 and Forecast 2023 to 2033

    20.1. Introduction

    20.2. Historical Market Size (US$ Million) and Volume (in Million Kgs) Analysis By Market Taxonomy, 2012 to 2022

    20.3. Market Size (US$ Million) and Volume (in Million Kgs) Forecast By Market Taxonomy, 2023 to 2033

        20.3.1. By Country

            20.3.1.1. India

            20.3.1.2. Indonesia

            20.3.1.3. Malaysia

            20.3.1.4. Thailand

            20.3.1.5. Rest of South Asia

        20.3.2. By Product

        20.3.3. By Form

        20.3.4. By Price Range

        20.3.5. By Specialty

        20.3.6. By Age Group

        20.3.7. By Distribution Channel

    20.4. Market Attractiveness Analysis

        20.4.1. By Country

        20.4.2. By Product

        20.4.3. By Form

        20.4.4. By Price Range

        20.4.5. By Specialty

        20.4.6. By Age Group

        20.4.7. By Distribution Channel

    20.5. Country Level Analysis & Forecast

        20.5.1. India Market Analysis

            20.5.1.1. .Introduction

            20.5.1.2. Market Analysis and Forecast by Market Taxonomy

                20.5.1.2.1. By Product

                20.5.1.2.2. By Form

                20.5.1.2.3. By Price Range

                20.5.1.2.4. By Specialty

                20.5.1.2.5. By Age Group

                20.5.1.2.6. By Distribution Channel

        20.5.2. Indonesia Market Analysis

            20.5.2.1. Introduction

            20.5.2.2. Market Analysis and Forecast by Market Taxonomy

                20.5.2.2.1. By Product

                20.5.2.2.2. By Form

                20.5.2.2.3. By Price Range

                20.5.2.2.4. By Specialty

                20.5.2.2.5. By Age Group

                20.5.2.2.6. By Distribution Channel

        20.5.3. Malaysia Market Analysis

            20.5.3.1. Introduction

            20.5.3.2. Market Analysis and Forecast by Market Taxonomy

                20.5.3.2.1. By Product

                20.5.3.2.2. By Form

                20.5.3.2.3. By Price Range

                20.5.3.2.4. By Specialty

                20.5.3.2.5. By Age Group

        20.5.4. By Distribution Channel

        20.5.5. Thailand Market Analysis

            20.5.5.1. .Introduction

            20.5.5.2. Market Analysis and Forecast by Market Taxonomy

                20.5.5.2.1. By Product

                20.5.5.2.2. By Form

                20.5.5.2.3. By Price Range

                20.5.5.2.4. By Specialty

                20.5.5.2.5. By Age Group

                20.5.5.2.6. By Distribution Channel

    20.6. Key Market Participants - Intensity Mapping

    20.7. Drivers and Restraints - Impact Analysis

21. East Asia Market Analysis 2012 to 2022 and Forecast 2023 to 2033

    21.1. Introduction

    21.2. Historical Market Size (US$ Million) and Volume (in Million Kgs) Analysis By Market Taxonomy, 2012 to 2022

    21.3. Market Size (US$ Million) and Volume (in Million Kgs) Forecast By Market Taxonomy, 2023 to 2033

        21.3.1. By Country

            21.3.1.1. China

            21.3.1.2. Japan

            21.3.1.3. South Korea

        21.3.2. By Product

        21.3.3. By Form

        21.3.4. By Price Range

        21.3.5. By Specialty

        21.3.6. By Age Group

        21.3.7. By Distribution Channel

    21.4. Market Attractiveness Analysis

        21.4.1. By Country

        21.4.2. By Product

        21.4.3. By Form

        21.4.4. By Price Range

        21.4.5. By Specialty

        21.4.6. By Age Group

        21.4.7. By Distribution Channel

    21.5. Country Level Analysis & Forecast

        21.5.1. China Market Analysis

            21.5.1.1. .Introduction

            21.5.1.2. Market Analysis and Forecast by Market Taxonomy

                21.5.1.2.1. By Product

                21.5.1.2.2. By Form

                21.5.1.2.3. By Price Range

                21.5.1.2.4. By Specialty

                21.5.1.2.5. By Age Group

                21.5.1.2.6. By Distribution Channel

        21.5.2. Japan Market Analysis

            21.5.2.1. Introduction

            21.5.2.2. Market Analysis and Forecast by Market Taxonomy

                21.5.2.2.1. By Product

                21.5.2.2.2. By Form

                21.5.2.2.3. By Price Range

                21.5.2.2.4. By Specialty

                21.5.2.2.5. By Age Group

                21.5.2.2.6. By Distribution Channel

        21.5.3. South Korea Market Analysis

            21.5.3.1. Introduction

            21.5.3.2. Market Analysis and Forecast by Market Taxonomy

                21.5.3.2.1. By Product

                21.5.3.2.2. By Form

                21.5.3.2.3. By Price Range

                21.5.3.2.4. By Specialty

                21.5.3.2.5. By Age Group

                21.5.3.2.6. By Distribution Channel

    21.6. Key Market Participants - Intensity Mapping

    21.7. Drivers and Restraints - Impact Analysis

22. Oceania Market Analysis 2012 to 2022 and Forecast 2023 to 2033

    22.1. Introduction

    22.2. Historical Market Size (US$ Million) and Volume (in Million Kgs) Analysis By Market Taxonomy, 2012 to 2022

    22.3. Market Size (US$ Million) and Volume (in Million Kgs) Forecast By Market Taxonomy, 2023 to 2033

        22.3.1. By Country

            22.3.1.1. Australia

            22.3.1.2. New Zealand

        22.3.2. By Product

        22.3.3. By Form

        22.3.4. By Price Range

        22.3.5. By Specialty

        22.3.6. By Age Group

        22.3.7. By Distribution Channel

    22.4. Market Attractiveness Analysis

        22.4.1. By Country

        22.4.2. By Product

        22.4.3. By Form

        22.4.4. By Price Range

        22.4.5. By Specialty

        22.4.6. By Age Group

        22.4.7. By Distribution Channel

    22.5. Country Level Analysis & Forecast

        22.5.1. Australia Market Analysis

            22.5.1.1. .Introduction

            22.5.1.2. Market Analysis and Forecast by Market Taxonomy

                22.5.1.2.1. By Product

                22.5.1.2.2. By Form

                22.5.1.2.3. By Price Range

                22.5.1.2.4. By Specialty

                22.5.1.2.5. By Age Group

                22.5.1.2.6. By Distribution Channel

        22.5.2. New Zealand Market Analysis

            22.5.2.1. Introduction

            22.5.2.2. Market Analysis and Forecast by Market Taxonomy

                22.5.2.2.1. By Product

                22.5.2.2.2. By Form

                22.5.2.2.3. By Price Range

                22.5.2.2.4. By Specialty

                22.5.2.2.5. By Age Group

                22.5.2.2.6. By Distribution Channel

    22.6. Key Market Participants - Intensity Mapping

    22.7. Drivers and Restraints - Impact Analysis

23. Middle East and Africa Market Analysis 2012 to 2022 and Forecast 2023 to 2033

    23.1. Introduction

    23.2. Historical Market Size (US$ Million) and Volume (in Million Kgs) Analysis By Market Taxonomy, 2012 to 2022

    23.3. Market Size (US$ Million) and Volume (in Million Kgs) Forecast By Market Taxonomy, 2023 to 2033

        23.3.1. By Country

            23.3.1.1. GCC Countries

            23.3.1.2. Türkiye

            23.3.1.3. South Africa

            23.3.1.4. Northern Africa

            23.3.1.5. Rest of Middle East and Africa

        23.3.2. By Product

        23.3.3. By Form

        23.3.4. By Price Range

        23.3.5. By Specialty

        23.3.6. By Age Group

        23.3.7. By Distribution Channel

    23.4. Market Attractiveness Analysis

        23.4.1. By Country

        23.4.2. By Product

        23.4.3. By Form

        23.4.4. By Price Range

        23.4.5. By Specialty

        23.4.6. By Age Group

        23.4.7. By Distribution Channel

    23.5. Country Level Analysis & Forecast

        23.5.1. GCC Countries Market Analysis

            23.5.1.1. Introduction

            23.5.1.2. Market Analysis and Forecast by Market Taxonomy

                23.5.1.2.1. By Product

                23.5.1.2.2. By Form

                23.5.1.2.3. By Price Range

                23.5.1.2.4. By Specialty

                23.5.1.2.5. By Age Group

                23.5.1.2.6. By Distribution Channel

        23.5.2. Türkiye Market Analysis

            23.5.2.1. Introduction

            23.5.2.2. Market Analysis and Forecast by Market Taxonomy

                23.5.2.2.1. By Product

                23.5.2.2.2. By Form

                23.5.2.2.3. By Price Range

                23.5.2.2.4. By Specialty

                23.5.2.2.5. By Age Group

                23.5.2.2.6. By Distribution Channel

        23.5.3. South Africa Market Analysis

            23.5.3.1. Introduction

            23.5.3.2. Market Analysis and Forecast by Market Taxonomy

                23.5.3.2.1. By Product

                23.5.3.2.2. By Form

                23.5.3.2.3. By Price Range

                23.5.3.2.4. By Specialty

                23.5.3.2.5. By Age Group

                23.5.3.2.6. By Distribution Channel

        23.5.4. Northern Africa Market Analysis

            23.5.4.1. Introduction

            23.5.4.2. Market Analysis and Forecast by Market Taxonomy

                23.5.4.2.1. By Product

                23.5.4.2.2. By Form

                23.5.4.2.3. By Price Range

                23.5.4.2.4. By Specialty

                23.5.4.2.5. By Age Group

                23.5.4.2.6. By Distribution Channel

    23.6. Key Market Participants - Intensity Mapping

    23.7. Drivers and Restraints - Impact Analysis

24. Market Structure Analysis

    24.1. Market Analysis by Tier of Companies

    24.2. Market Share Analysis of Top Players

    24.3. Market Presence Analysis

25. Competition Analysis

    25.1. Competition Dashboard

    25.2. Competition Benchmarking

    25.3. Competition Deep Dive

        25.3.1. The Procter and Gamble Company

            25.3.1.1. Overview

            25.3.1.2. Product Portfolio

            25.3.1.3. Profitability by Market Segments (Product/Region)

            25.3.1.4. Sales Footprint

            25.3.1.5. Key Financials

            25.3.1.6. Strategy Overview

        25.3.2. Unilever PLC

            25.3.2.1. Overview

            25.3.2.2. Product Portfolio

            25.3.2.3. Profitability by Market Segments (Product/Region)

            25.3.2.4. Sales Footprint

            25.3.2.5. Key Financials

            25.3.2.6. Strategy Overview

        25.3.3. Johnson & Johnson

            25.3.3.1. Overview

            25.3.3.2. Product Portfolio

            25.3.3.3. Profitability by Market Segments (Product/Region)

            25.3.3.4. Sales Footprint

            25.3.3.5. Key Financials

            25.3.3.6. Strategy Overview

        25.3.4. The Colgate Palmolive Company,

            25.3.4.1. Overview

            25.3.4.2. Product Portfolio

            25.3.4.3. Profitability by Market Segments (Product/Region)

            25.3.4.4. Sales Footprint

            25.3.4.5. Key Financials

            25.3.4.6. Strategy Overview

        25.3.5. GlaxoSmithKline PLC (GSK)

            25.3.5.1. Overview

            25.3.5.2. Product Portfolio

            25.3.5.3. Profitability by Market Segments (Product/Region)

            25.3.5.4. Sales Footprint

            25.3.5.5. Key Financials

            25.3.5.6. Strategy Overview

        25.3.6. Church and Dwight Co., Inc.

            25.3.6.1. Overview

            25.3.6.2. Product Portfolio

            25.3.6.3. Profitability by Market Segments (Product/Region)

            25.3.6.4. Sales Footprint

            25.3.6.5. Key Financials

            25.3.6.6. Strategy Overview

        25.3.7. Henkel AG & Company, KGaA

            25.3.7.1. Overview

            25.3.7.2. Product Portfolio

            25.3.7.3. Profitability by Market Segments (Product/Region)

            25.3.7.4. Sales Footprint

            25.3.7.5. Key Financials

            25.3.7.6. Strategy Overview

        25.3.8. Patanjali Ayurveda Ltd

            25.3.8.1. Overview

            25.3.8.2. Product Portfolio

            25.3.8.3. Profitability by Market Segments (Product/Region)

            25.3.8.4. Sales Footprint

            25.3.8.5. Key Financials

            25.3.8.6. Strategy Overview

        25.3.9. Amway Corporation

            25.3.9.1. Overview

            25.3.9.2. Product Portfolio

            25.3.9.3. Profitability by Market Segments (Product/Region)

            25.3.9.4. Sales Footprint

            25.3.9.5. Key Financials

            25.3.9.6. Strategy Overview

        25.3.10. Lion Corporation

            25.3.10.1. Overview

            25.3.10.2. Product Portfolio

            25.3.10.3. Profitability by Market Segments (Product/Region)

            25.3.10.4. Sales Footprint

            25.3.10.5. Key Financials

            25.3.10.6. Strategy Overview

        25.3.11. Ultradent Products Inc.

            25.3.11.1. Overview

            25.3.11.2. Product Portfolio

            25.3.11.3. Profitability by Market Segments (Product/Region)

            25.3.11.4. Sales Footprint

            25.3.11.5. Key Financials

            25.3.11.6. Strategy Overview

26. Assumptions and Acronyms Used

27. Research Methodology

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