Tonic Wine Market Outlook (2023 to 2033)

The global tonic wine market value is expected to reach around US$ 1,881 million in the year 2023. According to FMI, the overall market is projected to accelerate at a CAGR of 6% between 2023 and 2033. The tonic wine sales forecast remains positive and is expected to reach a valuation of US$ 3,373.2 million globally by 2033.

Globalization, industrialization, and the resulting rapid worldwide access to information about various types of wines and their flavors. The health benefits of each component added to wine have resulted in a more knowledgeable and empowered consumer base with a more sophisticated understanding of product value. This is paving the way for the growth of tonic wine sales.

For millennia, wine has been an integral component of drinking and eating culture. Some outmoded wineries date back many centuries. Wine has been improved and altered to derive a variety of flavors. Ranging from the light-bodied and fruity flavors of Pinot Noir to the full-bodied taste of Malbec. Because of some health benefits that come with drinking wine, tonic wine is becoming one of the world's most popular beverages.

Food technology has developed new procedures and processes to alter existing winemaking methodologies to create new products that are equally visible and accepted by customers. Wine production and acceptance are now completely reliant on consumer perception and preference.

Tonic wine contains all of the health benefits that go beyond a basic diet to help the host. Health-conscious consumers are always on the lookout for foods that are not only nutritious but also provide distinct health benefits. Tonic wine is made up of physiologically active ingredients that may help to improve health.

Attributes Details
Global Market Valuation in 2022 US$ 1,808.88 million
Estimated Global Market Share in 2023 US$ 1,881.00 million
Forecasted Global Market Size by 2033 US$ 3,373.2 million
Projected Global Market Growth Rate from 2023 to 2033 6% CAGR
Market Share of Top 3 Countries 35.8%

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Global Tonic Wine Industry Historical Analysis (2018 to 2022) Vs. Forecast Outlook (2023 to 2033)

Market Statistics Details
Jan to Jun (H1), 2021 (A) 6%
Jul to Dec (H2), 2021 (A) 5%
Jan to Jun (H1), 2022 Projected (P) 6%
Jan to Jun (H1), 2022 Outlook (O) 5%
Jul to Dec (H2), 2022 Outlook (O) 5%
Jul to Dec (H2), 2022 Projected (P) 5%
BPS Change : H1,2022 (O) - H1,2021 (A) 5.1%
BPS Change : H1,2022 (O) - H1,2022 (P) 5%
BPS Change: H2, 2022 (O) - H2, 2021 (A) 4%
BPS Change: H2, 2022 (O) - H2, 2022 (P) 4%

By the end of the year 2018, the net worth of the total tonic wine sold globally reached US$ 1,643.5 million. Though the sales witnessed promising growth in the following years, the overall market value reached US$ 1,808.88 million by the end of 2022.

Industrial activity came to a halt and the pandemic had a negative impact on the tonic wine industry in 2020 and 2021. Tonic wine manufacturers were unable to function as a result. Furthermore, due to a lack of staff, whole wine facilities were unable to operate, and logistics suffered as a result.

The key difficulty for the market was to ensure operational continuity to minimize the impact on supply. Restaurants, bars, supermarkets, and chocolate specialty stores were also closed during the pandemic, significantly hurting the tonic wine business.

Due to increasing adaption and the prevalent new trends, the global demand for tonic wine is anticipated to soar impressively in forthcoming years. To record a CAGR of 6% in contrast to the CAGR of 2.4% during 2018 and 2022.

Country-wise Insights

What has expanded the Growth of the United States Tonic Wine Market?

High Wine Consumption in the United States to Remain Cornerstone of Tonic Wine Sales Growth

The wine industry in the United States witnessed a long period of rising consumption and steadily increasing prices. The longest economic expansion on record fueled wine sales growth and premiumization, coinciding with the baby boomer’s peak retail purchasing years.

A succession of significant consequences associating increasing health consciousness with tonic wine use amplified the overall demand for wine. The United States is currently the world's leading tonic wine consumer, with a market share of more than 20%, giving the country’s producers a significant homecourt advantage.

Regional Market Comparison Global Market Share in Percentage
United States 18.9%
Germany 4.9%
Japan 4.3%
Australia 2.1%

What are the Factors Driving Tonic Wine Demand in China?

Tonic Wine Highly Popular Among Health-Conscious Consumers in China

Tonic wine is preferred by consumers who have a low metabolism causing difficulty in digesting meals or people who suffer from a lack of interest in food. Tonic wine is easily digested and is therefore preferred by this category of consumers.

Tonic wines are used in China to relax the mind, and nervous system, renew wisdom, as well as to increase vitality and well-being, and maintain liver function. Other advantages of tonic wines include weight loss, reduced cancer risk, blood pressure control, and prevention of gallstones and kidney stones. Moreover, Alzheimer's disease, Parkinson's disease, hepatitis A, tooth decay, stress, and depression.

Regional Markets CAGR (2023 to 2033)
United Kingdom 7.4%
China 5.4%
India 4.3%

Why the Demand for Tonic Wine is Growing in the United Kingdom?

Tonic Wine Sales in the United Kingdom Accelerating Due to Nutritional Benefits Associated With It

Tonic wine is a nutritious wine that gives a surge of energy. Monks in Devon, England were the first to create tonic wine. It is now commercially produced and distributed, and it is extremely popular in the United Kingdom. The growing knowledge of tonic wine's beneficial health effects is driving demand and propelling the tonic wine market forward.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Category-wise Insights

Which Type of Tonic Wine is Preferred More?

Buckfast Tonic Wine to Remain Top-selling Product Throughout the Forecast Period

Buckfast topped the product category in 2021, accounting for more than half of the global tonic wine market. This is due to the popularity of Buckfast tonic wine among the working classes, students, and bohemian groups in the United Kingdom and Ireland. The market is predicted to increase at a CAGR of 5.3% from 2022 to 2032 as a result of its nutrient-rich properties.

Magnum tonic wine is a low-cost, delightful alcoholic beverage with a unique and distinct flavor. Its potential to deliver an energy boost makes it a popular choice in Jamaica and other countries where it is sold. Thus, the market is predicted to increase at a CAGR of 5.9% from 2022 to 2032

Category By Product Type
Top Segment Magnum Tonic Wine
Market Share in Percentage 32.3%
Category By End Use
Top Segment Food Services
Market Share in Percentage 31.2%

How Online Retail is Changing the Market Dynamics of Tonic Wine?

Online Retail Emerging as Top Contender among Business to Consumer (B2C) Sales Channel

The tonic wine market is predicted to rise due to the increasing growth and development of e-commerce platforms. Tonic wine is difficult to come by. As a result, in this situation, online sales channels may be able to give consumers ideal product finder solutions.

The key advantages of online sales channels that may improve tonic wine sales are easy home delivery and easy payment alternatives. According to FMI, the segment is likely to record a CAGR of 6.9%.

Competitive Landscape

Government-imposed travel restrictions hampered the export and import of raw materials used to make tonic wine, negatively harming the worldwide tonic wine sector. The market's expansion was also limited by the closure of restaurants, pubs, supermarkets, and chocolate specialty stores, particularly in the early stages. The market, however, is projected to recover quickly as the worldwide situation improves.

The worldwide tonic wine market is growing because of an increase in the usage of attractive packaging, the premiumization of tonic wine, and an increase in on-premise consumption. The presence of alternative items, on the other hand, stifles expansion to some extent. The introduction of organic and biodynamic products, on the other hand, is likely to open up profitable potential in the business.

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Scope of the Market Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ million or billion for Value and MT for Volume
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa
Key Countries Covered United States, Brazil, Mexico, Germany, United Kingdom, China, India, Japan, Australia, and GCC Countries
Key Segments Covered By Type, By Application, By Sales Channel, and By Region
Key Companies Profiled Buckfast Abbey; Leonard J Russell Snr; Campari Group; Scotland's; Sainsbury's; Portman Group; Reggae Treats; Dee Bee Wholesale; AhmadiAnswers; Herb Affair; Bristol; Jingjiu; Zhangyu; Wuliangye; Others
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Tonic Wine Industry Segments Covered by the Market Report

By Type:

  • Magnum
  • Buckfast
  • Sanatogen
  • Mandingo
  • Other

By Application:

  • Household
  • Foodservice
  • Institution
    • Hospitals
    • Clinics
    • Other Institutional Applications

By Sales Channel:

  • Business to Business (B2B)
  • Business to Customer (B2C)
    • Modern Trade
    • Traditional Liquor Stores
    • Drugstores and Pharmacies
    • Specialty Stores
    • Online Retail
    • Other Retail Formats

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • The Middle East and Africa (MEA)

Frequently Asked Questions

How Much the Tonic Wine Market is Pegged to Achieve?

The market is pegged to achieve US$ 3,373.2 million by 2033.

How are the Growth Prospects for the Market?

The market is expected to expand at a CAGR of 6%.

Which Players Show Significant Revenue Generation?

Buckfast Abbey, Leonard J Russell Snr, and Campari Group show considerable sales.

Which Country is Expected to Significantly Expand?

The United Kingdom is expected to significantly expand at a CAGR of 7.4%.

Which Opportunities are Cropping up for the Market Players?

Growing popularity among health-conscious consumers and the booming e-retail sector are creating opportunities for market players.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and Their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyers

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Litre) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Type, 2023 to 2033

        5.3.1. Magnum Tonic Wine

        5.3.2. Buckfast Tonic Wine

        5.3.3. Sanatogen Tonic Wine

        5.3.4. Mandingo Tonic Wine

    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Application, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Application, 2023 to 2033

        6.3.1. Household

        6.3.2. Foodservice

        6.3.3. Institution

            6.3.3.1. Hospitals

            6.3.3.2. Clinics

            6.3.3.3. Others

    6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Sales Channel, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Sales Channel, 2023 to 2033

        7.3.1. B2B

        7.3.2. B2C

            7.3.2.1. Modern Trade

            7.3.2.2. Traditional Liquor Stores

            7.3.2.3. Drugstores and Pharmacies

            7.3.2.4. Specialty Stores

            7.3.2.5. Online Retail

            7.3.2.6. Other

    7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. Asia Pacific

        8.3.5. MEA

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By Type

        9.2.3. By Application

        9.2.4. By Sales Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Type

        9.3.3. By Application

        9.3.4. By Sales Channel

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Type

        10.2.3. By Application

        10.2.4. By Sales Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Type

        10.3.3. By Application

        10.3.4. By Sales Channel

    10.4. Key Takeaways

11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. UK

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Europe

        11.2.2. By Type

        11.2.3. By Application

        11.2.4. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Type

        11.3.3. By Application

        11.3.4. By Sales Channel

    11.4. Key Takeaways

12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

            12.2.1.4. Singapore

            12.2.1.5. Thailand

            12.2.1.6. Indonesia

            12.2.1.7. Australia

            12.2.1.8. New Zealand

            12.2.1.9. Rest of Asia Pacific

        12.2.2. By Type

        12.2.3. By Application

        12.2.4. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Type

        12.3.3. By Application

        12.3.4. By Sales Channel

    12.4. Key Takeaways

13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. GCC Countries

            13.2.1.2. South Africa

            13.2.1.3. Israel

            13.2.1.4. Rest of MEA

        13.2.2. By Type

        13.2.3. By Application

        13.2.4. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Type

        13.3.3. By Application

        13.3.4. By Sales Channel

    13.4. Key Takeaways

14. Key Countries Market Analysis

    14.1. USA

        14.1.1. Pricing Analysis

        14.1.2. Market Share Analysis, 2022

            14.1.2.1. By Type

            14.1.2.2. By Application

            14.1.2.3. By Sales Channel

    14.2. Canada

        14.2.1. Pricing Analysis

        14.2.2. Market Share Analysis, 2022

            14.2.2.1. By Type

            14.2.2.2. By Application

            14.2.2.3. By Sales Channel

    14.3. Brazil

        14.3.1. Pricing Analysis

        14.3.2. Market Share Analysis, 2022

            14.3.2.1. By Type

            14.3.2.2. By Application

            14.3.2.3. By Sales Channel

    14.4. Mexico

        14.4.1. Pricing Analysis

        14.4.2. Market Share Analysis, 2022

            14.4.2.1. By Type

            14.4.2.2. By Application

            14.4.2.3. By Sales Channel

    14.5. Germany

        14.5.1. Pricing Analysis

        14.5.2. Market Share Analysis, 2022

            14.5.2.1. By Type

            14.5.2.2. By Application

            14.5.2.3. By Sales Channel

    14.6. UK

        14.6.1. Pricing Analysis

        14.6.2. Market Share Analysis, 2022

            14.6.2.1. By Type

            14.6.2.2. By Application

            14.6.2.3. By Sales Channel

    14.7. France

        14.7.1. Pricing Analysis

        14.7.2. Market Share Analysis, 2022

            14.7.2.1. By Type

            14.7.2.2. By Application

            14.7.2.3. By Sales Channel

    14.8. Spain

        14.8.1. Pricing Analysis

        14.8.2. Market Share Analysis, 2022

            14.8.2.1. By Type

            14.8.2.2. By Application

            14.8.2.3. By Sales Channel

    14.9. Italy

        14.9.1. Pricing Analysis

        14.9.2. Market Share Analysis, 2022

            14.9.2.1. By Type

            14.9.2.2. By Application

            14.9.2.3. By Sales Channel

    14.10. China

        14.10.1. Pricing Analysis

        14.10.2. Market Share Analysis, 2022

            14.10.2.1. By Type

            14.10.2.2. By Application

            14.10.2.3. By Sales Channel

    14.11. Japan

        14.11.1. Pricing Analysis

        14.11.2. Market Share Analysis, 2022

            14.11.2.1. By Type

            14.11.2.2. By Application

            14.11.2.3. By Sales Channel

    14.12. South Korea

        14.12.1. Pricing Analysis

        14.12.2. Market Share Analysis, 2022

            14.12.2.1. By Type

            14.12.2.2. By Application

            14.12.2.3. By Sales Channel

    14.13. Singapore

        14.13.1. Pricing Analysis

        14.13.2. Market Share Analysis, 2022

            14.13.2.1. By Type

            14.13.2.2. By Application

            14.13.2.3. By Sales Channel

    14.14. Thailand

        14.14.1. Pricing Analysis

        14.14.2. Market Share Analysis, 2022

            14.14.2.1. By Type

            14.14.2.2. By Application

            14.14.2.3. By Sales Channel

    14.15. Indonesia

        14.15.1. Pricing Analysis

        14.15.2. Market Share Analysis, 2022

            14.15.2.1. By Type

            14.15.2.2. By Application

            14.15.2.3. By Sales Channel

    14.16. Australia

        14.16.1. Pricing Analysis

        14.16.2. Market Share Analysis, 2022

            14.16.2.1. By Type

            14.16.2.2. By Application

            14.16.2.3. By Sales Channel

    14.17. New Zealand

        14.17.1. Pricing Analysis

        14.17.2. Market Share Analysis, 2022

            14.17.2.1. By Type

            14.17.2.2. By Application

            14.17.2.3. By Sales Channel

    14.18. GCC Countries

        14.18.1. Pricing Analysis

        14.18.2. Market Share Analysis, 2022

            14.18.2.1. By Type

            14.18.2.2. By Application

            14.18.2.3. By Sales Channel

    14.19. South Africa

        14.19.1. Pricing Analysis

        14.19.2. Market Share Analysis, 2022

            14.19.2.1. By Type

            14.19.2.2. By Application

            14.19.2.3. By Sales Channel

    14.20. Israel

        14.20.1. Pricing Analysis

        14.20.2. Market Share Analysis, 2022

            14.20.2.1. By Type

            14.20.2.2. By Application

            14.20.2.3. By Sales Channel

15. Market Structure Analysis

    15.1. Competition Dashboard

    15.2. Competition Benchmarking

    15.3. Market Share Analysis of Top Players

        15.3.1. By Regional

        15.3.2. By Type

        15.3.3. By Application

        15.3.4. By Sales Channel

16. Competition Analysis

    16.1. Competition Deep Dive

        16.1.1. Buckfast Abbey

            16.1.1.1. Overview

            16.1.1.2. Product Portfolio

            16.1.1.3. Profitability by Market Segments

            16.1.1.4. Sales Footprint

            16.1.1.5. Strategy Overview

                16.1.1.5.1. Marketing Strategy

                16.1.1.5.2. Product Strategy

                16.1.1.5.3. Channel Strategy

        16.1.2. Leonard J Russell Snr

            16.1.2.1. Overview

            16.1.2.2. Product Portfolio

            16.1.2.3. Profitability by Market Segments

            16.1.2.4. Sales Footprint

            16.1.2.5. Strategy Overview

                16.1.2.5.1. Marketing Strategy

                16.1.2.5.2. Product Strategy

                16.1.2.5.3. Channel Strategy

        16.1.3. Campari Group

            16.1.3.1. Overview

            16.1.3.2. Product Portfolio

            16.1.3.3. Profitability by Market Segments

            16.1.3.4. Sales Footprint

            16.1.3.5. Strategy Overview

                16.1.3.5.1. Marketing Strategy

                16.1.3.5.2. Product Strategy

                16.1.3.5.3. Channel Strategy

        16.1.4. Scotland's

            16.1.4.1. Overview

            16.1.4.2. Product Portfolio

            16.1.4.3. Profitability by Market Segments

            16.1.4.4. Sales Footprint

            16.1.4.5. Strategy Overview

                16.1.4.5.1. Marketing Strategy

                16.1.4.5.2. Product Strategy

                16.1.4.5.3. Channel Strategy

        16.1.5. Sainsbury's

            16.1.5.1. Overview

            16.1.5.2. Product Portfolio

            16.1.5.3. Profitability by Market Segments

            16.1.5.4. Sales Footprint

            16.1.5.5. Strategy Overview

                16.1.5.5.1. Marketing Strategy

                16.1.5.5.2. Product Strategy

                16.1.5.5.3. Channel Strategy

        16.1.6. Portman Group

            16.1.6.1. Overview

            16.1.6.2. Product Portfolio

            16.1.6.3. Profitability by Market Segments

            16.1.6.4. Sales Footprint

            16.1.6.5. Strategy Overview

                16.1.6.5.1. Marketing Strategy

                16.1.6.5.2. Product Strategy

                16.1.6.5.3. Channel Strategy

        16.1.7. Reggae Treats

            16.1.7.1. Overview

            16.1.7.2. Product Portfolio

            16.1.7.3. Profitability by Market Segments

            16.1.7.4. Sales Footprint

            16.1.7.5. Strategy Overview

                16.1.7.5.1. Marketing Strategy

                16.1.7.5.2. Product Strategy

                16.1.7.5.3. Channel Strategy

        16.1.8. Dee Bee Wholesale

            16.1.8.1. Overview

            16.1.8.2. Product Portfolio

            16.1.8.3. Profitability by Market Segments

            16.1.8.4. Sales Footprint

            16.1.8.5. Strategy Overview

                16.1.8.5.1. Marketing Strategy

                16.1.8.5.2. Product Strategy

                16.1.8.5.3. Channel Strategy

        16.1.9. AhmadiAnswers

            16.1.9.1. Overview

            16.1.9.2. Product Portfolio

            16.1.9.3. Profitability by Market Segments

            16.1.9.4. Sales Footprint

            16.1.9.5. Strategy Overview

                16.1.9.5.1. Marketing Strategy

                16.1.9.5.2. Product Strategy

                16.1.9.5.3. Channel Strategy

        16.1.10. Herb Affair

            16.1.10.1. Overview

            16.1.10.2. Product Portfolio

            16.1.10.3. Profitability by Market Segments

            16.1.10.4. Sales Footprint

            16.1.10.5. Strategy Overview

                16.1.10.5.1. Marketing Strategy

                16.1.10.5.2. Product Strategy

                16.1.10.5.3. Channel Strategy

        16.1.11. Bristol

            16.1.11.1. Overview

            16.1.11.2. Product Portfolio

            16.1.11.3. Profitability by Market Segments

            16.1.11.4. Sales Footprint

            16.1.11.5. Strategy Overview

                16.1.11.5.1. Marketing Strategy

                16.1.11.5.2. Product Strategy

                16.1.11.5.3. Channel Strategy

        16.1.12. Jingjiu

            16.1.12.1. Overview

            16.1.12.2. Product Portfolio

            16.1.12.3. Profitability by Market Segments

            16.1.12.4. Sales Footprint

            16.1.12.5. Strategy Overview

                16.1.12.5.1. Marketing Strategy

                16.1.12.5.2. Product Strategy

                16.1.12.5.3. Channel Strategy

        16.1.13. Zhangyu

            16.1.13.1. Overview

            16.1.13.2. Product Portfolio

            16.1.13.3. Profitability by Market Segments

            16.1.13.4. Sales Footprint

            16.1.13.5. Strategy Overview

                16.1.13.5.1. Marketing Strategy

                16.1.13.5.2. Product Strategy

                16.1.13.5.3. Channel Strategy

        16.1.14. Wuliangye

            16.1.14.1. Overview

            16.1.14.2. Product Portfolio

            16.1.14.3. Profitability by Market Segments

            16.1.14.4. Sales Footprint

            16.1.14.5. Strategy Overview

                16.1.14.5.1. Marketing Strategy

                16.1.14.5.2. Product Strategy

                16.1.14.5.3. Channel Strategy

17. Assumptions & Acronyms Used

18. Research Methodology

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