The global tonic wine market value is expected to reach around USD 1,881 million in the year 2023. According to FMI, the overall market is projected to accelerate at a CAGR of 6% between 2023 and 2033. The tonic wine sales forecast remains positive and is expected to reach a valuation of USD 3,373.2 million globally by 2033.
Globalization, industrialization, and the resulting rapid worldwide access to information about various types of wines and their flavors. The health benefits of each component added to wine have resulted in a more knowledgeable and empowered consumer base with a more sophisticated understanding of product value. This is paving the way for the growth of tonic wine sales.
For millennia, wine has been an integral component of drinking and eating culture. Some outmoded wineries date back many centuries. Wine has been improved and altered to derive a variety of flavors. Ranging from the light-bodied and fruity flavors of Pinot Noir to the full-bodied taste of Malbec. Because of some health benefits that come with drinking wine, tonic wine is becoming one of the world's most popular beverages.
Food technology has developed new procedures and processes to alter existing winemaking methodologies to create new products that are equally visible and accepted by customers. Wine production and acceptance are now completely reliant on consumer perception and preference.
Tonic wine contains all of the health benefits that go beyond a basic diet to help the host. Health-conscious consumers are always on the lookout for foods that are not only nutritious but also provide distinct health benefits. Tonic wine is made up of physiologically active ingredients that may help to improve health.
| Attributes | Details |
|---|---|
| Global Market Valuation in 2022 | USD 1,808.88 million |
| Estimated Global Market Share in 2023 | USD 1,881.00 million |
| Forecasted Global Market Size by 2033 | USD 3,373.2 million |
| Projected Global Market Growth Rate from 2023 to 2033 | 6% CAGR |
| Market Share of Top 3 Countries | 35.8% |
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| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 6% |
| Jul to Dec (H2), 2021 (A) | 5% |
| Jan to Jun (H1), 2022 Projected (P) | 6% |
| Jan to Jun (H1), 2022 Outlook (O) | 5% |
| Jul to Dec (H2), 2022 Outlook (O) | 5% |
| Jul to Dec (H2), 2022 Projected (P) | 5% |
| BPS Change : H1,2022 (O) - H1,2021 (A) | 5.1% |
| BPS Change : H1,2022 (O) - H1,2022 (P) | 5% |
| BPS Change: H2, 2022 (O) - H2, 2021 (A) | 4% |
| BPS Change: H2, 2022 (O) - H2, 2022 (P) | 4% |
By the end of the year 2018, the net worth of the total tonic wine sold globally reached USD 1,643.5 million. Though the sales witnessed promising growth in the following years, the overall market value reached USD 1,808.88 million by the end of 2022.
Industrial activity came to a halt and the pandemic had a negative impact on the tonic wine industry in 2020 and 2021. Tonic wine manufacturers were unable to function as a result. Furthermore, due to a lack of staff, whole wine facilities were unable to operate, and logistics suffered as a result.
The key difficulty for the market was to ensure operational continuity to minimize the impact on supply. Restaurants, bars, supermarkets, and chocolate specialty stores were also closed during the pandemic, significantly hurting the tonic wine business.
Due to increasing adaption and the prevalent new trends, the global demand for tonic wine is anticipated to soar impressively in forthcoming years. To record a CAGR of 6% in contrast to the CAGR of 2.4% during 2018 and 2022.
High Wine Consumption in the United States to Remain Cornerstone of Tonic Wine Sales Growth
The wine industry in the United States witnessed a long period of rising consumption and steadily increasing prices. The longest economic expansion on record fueled wine sales growth and premiumization, coinciding with the baby boomer’s peak retail purchasing years.
A succession of significant consequences associating increasing health consciousness with tonic wine use amplified the overall demand for wine. The United States is currently the world's leading tonic wine consumer, with a market share of more than 20%, giving the country’s producers a significant homecourt advantage.
| Regional Market Comparison | Global Market Share in Percentage |
|---|---|
| United States | 18.9% |
| Germany | 4.9% |
| Japan | 4.3% |
| Australia | 2.1% |
Tonic Wine Highly Popular Among Health-Conscious Consumers in China
Tonic wine is preferred by consumers who have a low metabolism causing difficulty in digesting meals or people who suffer from a lack of interest in food. Tonic wine is easily digested and is therefore preferred by this category of consumers.
Tonic wines are used in China to relax the mind, and nervous system, renew wisdom, as well as to increase vitality and well-being, and maintain liver function. Other advantages of tonic wines include weight loss, reduced cancer risk, blood pressure control, and prevention of gallstones and kidney stones. Moreover, Alzheimer's disease, Parkinson's disease, hepatitis A, tooth decay, stress, and depression.
| Regional Markets | CAGR (2023 to 2033) |
|---|---|
| United Kingdom | 7.4% |
| China | 5.4% |
| India | 4.3% |
Tonic Wine Sales in the United Kingdom Accelerating Due to Nutritional Benefits Associated With It
Tonic wine is a nutritious wine that gives a surge of energy. Monks in Devon, England were the first to create tonic wine. It is now commercially produced and distributed, and it is extremely popular in the United Kingdom. The growing knowledge of tonic wine's beneficial health effects is driving demand and propelling the tonic wine market forward.
Buckfast Tonic Wine to Remain Top-selling Product Throughout the Forecast Period
Buckfast topped the product category in 2021, accounting for more than half of the global tonic wine market. This is due to the popularity of Buckfast tonic wine among the working classes, students, and bohemian groups in the United Kingdom and Ireland. The market is predicted to increase at a CAGR of 5.3% from 2022 to 2032 as a result of its nutrient-rich properties.
Magnum tonic wine is a low-cost, delightful alcoholic beverage with a unique and distinct flavor. Its potential to deliver an energy boost makes it a popular choice in Jamaica and other countries where it is sold. Thus, the market is predicted to increase at a CAGR of 5.9% from 2022 to 2032
| Category | By Product Type |
|---|---|
| Top Segment | Magnum Tonic Wine |
| Market Share in Percentage | 32.3% |
| Category | By End Use |
|---|---|
| Top Segment | Food Services |
| Market Share in Percentage | 31.2% |
Online Retail Emerging as Top Contender among Business to Consumer (B2C) Sales Channel
The tonic wine market is predicted to rise due to the increasing growth and development of e-commerce platforms. Tonic wine is difficult to come by. As a result, in this situation, online sales channels may be able to give consumers ideal product finder solutions.
The key advantages of online sales channels that may improve tonic wine sales are easy home delivery and easy payment alternatives. According to FMI, the segment is likely to record a CAGR of 6.9%.
Government-imposed travel restrictions hampered the export and import of raw materials used to make tonic wine, negatively harming the worldwide tonic wine sector. The market's expansion was also limited by the closure of restaurants, pubs, supermarkets, and chocolate flavors specialty stores, particularly in the early stages. The market, however, is projected to recover quickly as the worldwide situation improves.
The worldwide tonic wine market is growing because of an increase in the usage of attractive packaging, the premiumization of tonic wine, and an increase in on-premise consumption. The presence of alternative items, on the other hand, stifles expansion to some extent. The introduction of organic and biodynamic products, on the other hand, is likely to open up profitable potential in the business.
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million or billion for Value and MT for Volume |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa |
| Key Countries Covered | United States, Brazil, Mexico, Germany, United Kingdom, China, India, Japan, Australia, and GCC Countries |
| Key Segments Covered | By Type, By Application, By Sales Channel, and By Region |
| Key Companies Profiled | Buckfast Abbey; Leonard J Russell Snr; Campari Group; Scotland's; Sainsbury's; Portman Group; Reggae Treats; Dee Bee Wholesale; AhmadiAnswers; Herb Affair; Bristol; Jingjiu; Zhangyu; Wuliangye; Others |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The market is pegged to achieve USD 3,373.2 million by 2033.
The market is expected to expand at a CAGR of 6%.
Buckfast Abbey, Leonard J Russell Snr, and Campari Group show considerable sales.
The United Kingdom is expected to significantly expand at a CAGR of 7.4%.
Growing popularity among health-conscious consumers and the booming e-retail sector are creating opportunities for market players.
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Tonic Wine Market
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