The toilet rim block market is expected to generate USD 1,573.70 million in 2024. Toilet rim block market revenue is expected to reach USD 2,783.60 million by 2034. A CAGR of 5.90% is expected for the toilet rim block market during the forecast period.
| Attributes | Key Insights |
|---|---|
| Toilet Rim Block Market Value in 2024 | USD 1,573.70 million |
| Projected Industry Value in 2034 | USD 2,783.60 million |
| Value-based CAGR from 2024 to 2034 | 5.90% |
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The development of long-lasting rim blocks for toilets could minimize the need for frequent replacements and reduce waste. A broader selection of scents and cleaning agents could be offered on toilet rim blocks to accommodate individual preferences. As options become more customizable, they may become more prevalent. Technology makes toilet rim blocks smarter, so they can monitor usage, be monitored remotely, or even reorder without human intervention.
Key Toilet Rim Block Industry Trends
A toilet rim block is available in a variety of shapes, sizes, and scents. Having innovative designs and functionality can help the product distinguish itself from other similar items. Providing environmentally friendly or biodegradable options could be an appealing option for consumers who are concerned about the environment. The demand for toilet rim blocks reached a market value of USD 1,464.30 million in 2023.
A well-positioned brand and marketing strategy is expected to lead to an increase in demand for toilet rim blocks. Many innovative products, fragrances, and designs are expected to expand the market. As consumers demand chemical-free products, the market is expected to grow.
A growing demand for cost-effective and sustainable solutions will likely drive the market in the coming years. Brands and business strategies from local and international companies will expand demand in the future. Increasing e-commerce sales and consumer feedback will drive future demand.
| Attributes | Details |
|---|---|
| Estimated Value in 2023 | USD 1,464.30 million |
| Expected Value in 2024 | USD 1,573.70 million |
Introducing new formulations, scents, designs, and packaging is one of the most effective ways for manufacturers to continue to attract consumers. A new feature or benefit, such as a long-lasting effect or specific cleaning properties, may inspire consumers to purchase a new product. Consumers' decisions regarding toilet rim blocks are significantly influenced by effective marketing and branding.
Advertising campaigns, brand reputation, and packaging design are all factors that influence consumer purchasing behavior. Changing consumer lifestyles and rising hygiene awareness are increasing the use of public campaigning. Sanitized and clean bathrooms have become increasingly important to consumers. As a result, toilet hygiene products have become increasingly popular.
As convenience shopping and instant social media, reviews become more popular, demand for these blocks is expected to increase. The industry's ability to reach and succeed depends mainly on the availability of distribution channels, including retail outlets and online sales platforms. A consumer's decision to purchase a product may be influenced by its ease of availability. All these factors drive demand for toilet rim blocks in the market.
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The following table shows the top five countries by revenue, led by China and India. Increasing hygiene awareness and government initiatives may lead to toilet rim blocks becoming more popular in the future. These two countries are expected to increase their toilet rim block sales through 2034.
Forecast CAGRs of 2024 to 2034
| Attributes | Details |
|---|---|
| China | 8.10% |
| Germany | 3.60% |
| India | 9.70% |
| The United Kingdom | 3.90% |
| The United States | 3.10% |
Clean toilets and a growing number of wellness products are driving the market demand for toilet rim blocks. The rims of some toilets can be decorated with attractive blocks that enhance the overall appearance.
The market is expected to increase by 3.10% CAGR throughout 2034. Individuals seeking a clean, well-maintained bathroom will find this an appealing feature. In addition to varying scents, formulations, and sizes, toilet rim blocks offer consumers a wide selection to suit their preferences.
India has experienced a significant increase in demand for toilet rim blocks in recent years. The market is anticipated to reach a 9.70% CAGR by 2034. Increased hygiene awareness, particularly in urban areas, has increased demand for toilet products to keep toilets clean and odor-free.
As India's population becomes more health-conscious, more efforts are being made to improve sanitation. As urbanization grows and government initiatives promote a cleaner environment, these products should be in high demand. Following the launch of the sanitation program 'Swachh Bharat Mission-Gramin' in October 2014, the market saw a sudden spike in sales. Toilets were being constructed, particularly in rural areas, and open defecation was being eliminated.
Household hygiene and cleanliness are becoming more important in China. The rim blocks on toilets help to keep them clean and fresh-smelling, preventing staining and odor buildup. Increasing chronic illnesses and the demand for fresh air quality are expected to drive the market. The market is expected to record a CAGR of 8.10% during the forecast period.
Due to rapid urbanization, modern homes and apartments have been built in China. As modern living spaces become more prevalent, they are often equipped with modern bathrooms which are meticulously maintained. A significant increase in toilet rim blocks business. All these factors are expected to drive demand for toilet rim blocks in the market.
The German consumer places a high level of value on hygiene and cleanliness, which is why rim blocks are used to maintain the cleanliness of toilet bowls. In addition to eliminating odors, these products prevent bacteria from growing by containing disinfectants and fragrances.
Toilet rim blocks are expected to expand at a CAGR of 3.60% in Germany. A growing number of convenience stores and the presence of key manufacturers should drive the market.
The United Kingdom will focus heavily on toilet rim blocks in future years. By 2034, the market is expected to expand at a CAGR of 3.90%. The growing demand for clean toilets in the United Kingdom and the increasing number of public toilets will drive demand for toilet rim blocks in the market.
The growing tourism industry is also expected to drive demand for these rims in the market. Over the next few years, demand for clean and deodorized toilets will increase in the country. Limescale, stains, and unpleasant odors are prevented from forming on toilets by using them frequently in public places.
According to market forecasts, the household segment will dominate with a 62.40% share over the forecast period. The floral freshness segment is projected to hold a market share of 43.50%.
| Attributes | Details |
|---|---|
| Floral Freshness Market Share in 2024 | 43.50% |
| Household Market Share in 2024 | 62.40% |
Based on the fragrance type, floral freshness is expected to dominate the market. Floral freshness are expected to hold 43.50% of the market share during the forecast period. The majority of people prefer their bathrooms to be filled with pleasant and fresh smelling aromas.
The smell of floral fragrances makes them a popular pick for toilet rim blocks because they are pleasant and natural. Stress relief and relaxation are often associated with floral scents. Floral-scented toilet rim blocks may become more popular as more people learn about aromatherapy's benefits. As a result these factors drive demand for floral fragrance rim blocks in the market.
Based on the demography, the household segment is expected to dominate the market. The household segment is expected to reach 62.40% market share by 2024. Cleaning agents and deodorizers are released as the products dissolve in water. Clean toilet bowls are more hygienic and clean with this continuous cleaning action.
A toilet rim block can add a decorative touch to the toilet by choosing a color and design that suits preferences and desires. Adding this to the bathroom can enhance its visual appeal, making it more pleasing to the eye. A toilet rim block is an accessory that reduces the need to do toilet bowl cleaning manually on a regular basis. Households with busy schedules may benefit from this because it reduces toilet maintenance time and effort.
Significant players benefit from expanding their product offerings. Manufacturers place a high priority on fragrances. New products, increased capacity, and collaboration are all ways companies can enhance the value chain.
Product Portfolio
| Market Player | Product Portfolio |
|---|---|
| Unilever Group |
|
| Procter & Gamble (P&G) |
|
| Attributes | Details |
|---|---|
| Estimated Market Size in 2024 | USD 1,573.70 million |
| Projected Market Valuation in 2034 | USD 2,783.60 million |
| Value-based CAGR 2024 to 2034 | 5.90% |
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | Value in USD million |
| Key Regions Covered | North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; The Middle East & Africa |
| Key Market Segments Covered | Fragrance Type, End Use, Sales Channel, Region |
| Key Countries Profiled | The United States, Canada, Brazil, Mexico, Germany, The United Kingdom, France, Spain, Italy, Russia, Poland, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC countries, South Africa, Israel |
| Key Companies Profiled | Unilever Group; S.C. JOHNSON & SON; Reckitt Benckiser; Procter & Gamble; Henkel Corporation; Kleen off; Dabur India; Future Consumer Enterprise; Harpic; Baran |
Toilet rim block market size is expected to reach at USD 1,573.70 million in 2024.
The toilet rim block market is expected to expand at a CAGR of 5.90% by 2034.
The toilet rim block industry is forecast to reach USD 2,783.60 million by 2034.
Floral fragrances is expected to dominate the toilet rim block market.
Household demogra is expected to dominate the toilet rim block market.
| Market Size (2024) | USD 951.6 Million |
|---|---|
| Market Size (2034) | USD 1,605.6 Million |
| Market CAGR (2024 to 2034) | ~5.4% |
| Market Size, 2024 | USD 1,936.20 million |
|---|---|
| Market Size, 2034 | USD 3,500.30 million |
| Value CAGR (2024 to 2034) | 6.10% |
| Market Value (2023) | USD 11.1 billion |
|---|---|
| Market Value (2033) | USD 18.5 billion |
| CAGR (2023 to 2033) | 5.2% |
| Global Market Size (2022) | USD 19.5 Billion |
|---|---|
| Global Market Size (2032) | USD 37 Billion |
| Global Market CAGR (2022 to 2032) | 6.6% |
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Toilet Rim Block Market
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