Toilet Care Wipes Market

Toilet Care Wipes Market Outlook (2022 to 2032)

The global toilet care wipes market garnered USD 18.3 Billion in 2021 and is likely to exhibit a Y-o-Y increase of 6.6% to be valued at USD 19.5 Billion in 2022. Owing to improving hygiene awareness among people is the key driver for elevated demand, states Future Market Insights analysis.

Consumers are gradually looking for convenient and time-saving solutions for cleaning homes. However, the growing awareness about the harmful impact of disposables wipes on the environment is estimated to hinder the market growth

Attributes	Details
Global Toilet Care Wipes Market CAGR (2022 to 2032)	6.6%
Global Toilet Care Wipes Market (2032)	USD 37 Billion
Global Toilet Care Wipes Market Attraction	The increasing incidences of contagious and infectious diseases, with the recent example of the COVID-19 outbreak, have propelled consumers to take up various preventive measures, which has augmented the use of wipes

Maintaining personal hygiene is an important aspect of ensuring good health. The personal health and hygiene product industry has been witnessing significant growth, owing to the increasing health-consciousness among the population.

Toilet care wipes are products used to maintain personal hygiene. The global toilet care wipes market is driven by a combination of general westernization of toilet culture and necessity. Toilet care wipes are a pre-moistened alternative to toilet paper; they are soft and fresh-scent wipes that provide effective and gentle cleaning. Toilet care wipes are convenient, effective, hypoallergenic, alcohol-free, and paraben-free, which makes them suitable for use with over-sensitive skin as well. Manufacturers of toilet care wipes focus on providing additional features such as added vitamin E and aloe to offer a soothing effect.

Convenient packaging and cost-effectiveness are proven to be the winning imperatives in the toilet care wipes market. Toilet care wipes can also be flushed and are designed such that they are safe to use for well-maintained septic and sewers, making them eco-friendly. Increasing demand for toilet care wipes in the public sector such as supermarkets, public toilets, etc is driving the growth of the toilet care wipes market globally. Also, corporate places, schools, and colleges are generating potential opportunities for toilet care wipes in developing nations.

What are the factors propelling the Global Toilet Care Wipes Market?

Growing consumer expenditure on health and hygiene products, tied with new product novelty through the usage of novel technologies, is a crucial factor driving the growth of the toilet care wipes market. The sale of personal care products, such as toilet care wipes, is encouraged by the refining quality of lifestyle of consumers.

The supply-side contributors of the toilet care market have pandered in research and development activities for value addition to products, such as long-lasting fragrances, softer surfaces, and efficient cleaning. Mindfulness about the accessibility of products such as toilet care wipes is principally influenced by TV commercials and social media promotion, which play an imperative role in shaping consumer behavior.

What are the Factors Hampering the Global Toilet Care Wipes Market?

Growing concerns regarding environmental issues are likely to act as a key challenge in the global toilet care wipes market. There is an increase in environmental issues, such as deforestation and global warming as a result of tree cutting, which would limit the availability of pulp-based products. In addition, the vast number of locally organized and disorganized tissue product makers has an impact on the businesses of the signs connected corporations.

Furthermore, supply chain disruptions, as well as trade impediments imposed by numerous countries, hamper enterprises’ ability to expand into international markets and stifle market growth. The cost of these assist devices is high, which can hinder users from adopting these devices. Furthermore, a lack of knowledge regarding the availability of such devices can also hamper the global bathroom and toilet assist devices market.

Why is North America Emerging as an Opportunistic Toilet Care Wipes Market?

North America accounted for a prominent share of the global bathroom and toilet assist devices market due to the presence of major manufacturers in the region. Rising adoption of technologically equipped devices and increasing life expectancy are major factors driving the growth of the bathroom and toilet to assist devices market in North America.

The United States is the world’s greatest consumer of toilet paper. Because USA customers tend to use too much toilet paper, they use more than a fifth of the world’s toilet paper. Besides this, the country also has the greatest per capita usage of toilet paper in a year. Moreover, the prominent members are innovating new products to reduce water usage and effective cleaning.

In May 2022, INDA announced the three finalists for the World of Wipes Innovation organized in Chicago. The three products vying for the prestigious award are an all-natural substitute for plastic fibers from Bast Fibre Technologies, a dual-textured 3D cleaning wipe from Fitesa, and an environmentally safe flushable wipe from Nice-Pak. Future Market Insights forecasts that the North American market for Toilet Care Wipes is projected to expand at a 6.3% CAGR by the end of 2032.

Why is the Asia Pacific Contributing to the Growth of the Toilet Care Wipes Market?

A recently published report by Future Market Insights revealed that th Asia Pacific wipes market is expected to grow at a CAGR of 6.8% during the forecast period ranging from 2022 to 2032. Wipes are small moist cloth pieces that are consumed for cleaning surfaces. They are meant to reduce the usage of cloth, paper, or any other liquids used for wiping.

These wipes are used for light rubbing or friction wiping to remove dirt or liquid from the surface. They benefit by facilitating a convenient way of maintaining personal hygiene.

Apart from keeping personal and household hygiene, wet tissues, and wipes also display antibacterial, exfoliating, and moisturizing properties. Besides, increasing concerns related to personal hygiene and the swelling influence of social media and other promotional media have increased consumer awareness about health and hygiene products in the APAC region.

Who are the Key Players in the Global Toilet Care Wipes Market?

Some of the key players in the Toilet Care Wipes market are Redcliffe Hygiene Private Limited, Pure Touch Skin Care, Bodywise (UK) Limited, Tesco PLC, Walmart Inc., Kimberly-Clark Corporation, Dude Products, Inc., Parent's Choice Infant Formula, The Procter & Gamble Company and Costco Wholesale Corporation, among others. Recent key developments among players include:

• In September 2021, Kimberly-Clark complete the acquisition of Softex Indonesia, a leader in the fast-growing Indonesian personal care market from a group of shareholders comprising CVC Capital Partners Asia Pacific IV. The acquisition extended Kimberly’s growth prospects and facilitated it in generating more long-term shareholder value.
• In February 2022, TOTO, the world's largest plumbing manufacturer with more than D5.45 billion in annual sales, announced today that the rise of the Omicron variant and increased COVID cases compelled the company to forego its traditionally robust in-person presence at KBIS 2022. TOTO made this difficult decision to protect the health and safety of its employees, partners, customers, and communities.

Report Scope

Report Attribute	Details
Growth Rate	CAGR of 6.6% from 2022 to 2032
Market Value in 2022	USD 19.5 Billion
Market Value in 2032	USD 37 Billion
Base Year for Estimation	2021
Historical Period	2017 to 2021
Forecast Period	2022 to 2032
Quantitative Units	Revenue in USD Million and CAGR from 2022 to 2032
Report Coverage	Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered	Type, Nature, End Use, Sales Channel, Region
Regions Covered	North America; Latin America; Europe; Asia Pacific; Middle East and Africa
Key Countries Profiled	USA, Canada, Brazil, Mexico, Germany, UK, France, Spain, Italy, Russia, BENELUX, Japan, China, South Korea, GCC, Turkey, South Africa
Key Companies Profiled	Redcliffe Hygiene Private Limited; Pure Touch Skin Care; Bodywise (UK) Limited; Tesco PLC; Walmart Inc.; Kimberly-Clark Corporation; Dude Products, Inc.; Parent's Choice Infant Formula; The Procter & Gamble Company; Costco Wholesale Corporation
Customization	Available Upon Request

Key Segments Covered in the Toilet Care Wipes Industry Survey

Toilet Care Wipes Market by Nature:

• Organic Toilet Care Wipes
• Conventional Toilet Care Wipes

Toilet Care Wipes Market by Type:

• Scented Toilet Care Wipes
• Unscented Toilet Care Wipes

Toilet Care Wipes Market by End Use:

• Toilet Care Wipes for Commercial Use
• Toilet Care Wipes for Household Use

Toilet Care Wipes Market by Sales Channel:

• Toilet Care Wipes Sales via Hypermarkets
• Toilet Care Wipes Sales via Supermarkets
• Toilet Care Wipes Sales via Independent Retailers
• Toilet Care Wipes Sales via Multi-Branded Stores
• Toilet Care Wipes Sales via Specialty Retail Stores
• Online Toilet Care Wipes Sales
  • Company Websites
  • 3rd Party Online Sales

Toilet Care Wipes Market by Region:

• North America Toilet Care Wipes Market
• Europe Toilet Care Wipes Market
• Asia-Pacific Toilet Care Wipes Market
• Middle East & Africa Toilet Care Wipes Market
• Latin America Toilet Care Wipes Market

Frequently Asked Questions

What is the projected CAGR of the global toilet care wipes market until 2032?

The global toilet care wipes market is estimated to grow at a CAGR of 6.6% from 2022 to 2032.

What is the estimated market value of the North American market?

The North American market is expected to grow at a 6.3% CAGR from 2022 to 2032