[304 Pages Report] The global toilet care wipes market garnered US$ 18.3 Billion in 2021 and is likely to exhibit a Y-o-Y increase of 6.6% to be valued at US$ 19.5 Billion in 2022. Owing to improving hygiene awareness among people is the key driver for elevated demand, states Future Market Insights analysis.
“Consumers are gradually looking for convenient and time-saving solutions for cleaning homes. However, the growing awareness about the harmful impact of disposables wipes on the environment is estimated to hinder the market growth”
Attributes | Details |
---|---|
Global Toilet Care Wipes Market CAGR (2022 to 2032) | 6.6% |
Global Toilet Care Wipes Market (2032) | US$ 37 Billion |
Global Toilet Care Wipes Market Attraction | The increasing incidences of contagious and infectious diseases, with the recent example of the COVID-19 outbreak, have propelled consumers to take up various preventive measures, which has augmented the use of wipes |
Maintaining personal hygiene is an important aspect of ensuring good health. The personal health and hygiene product industry has been witnessing significant growth, owing to the increasing health-consciousness among the population.
Toilet care wipes are products used to maintain personal hygiene. The global toilet care wipes market is driven by a combination of general westernization of toilet culture and necessity. Toilet care wipes are a pre-moistened alternative to toilet paper; they are soft and fresh-scent wipes that provide effective and gentle cleaning. Toilet care wipes are convenient, effective, hypoallergenic, alcohol-free, and paraben-free, which makes them suitable for use with over-sensitive skin as well. Manufacturers of toilet care wipes focus on providing additional features such as added vitamin E and aloe to offer a soothing effect.
Convenient packaging and cost-effectiveness are proven to be the winning imperatives in the toilet care wipes market. Toilet care wipes can also be flushed and are designed such that they are safe to use for well-maintained septic and sewers, making them eco-friendly. Increasing demand for toilet care wipes in the public sector such as supermarkets, public toilets, etc is driving the growth of the toilet care wipes market globally. Also, corporate places, schools, and colleges are generating potential opportunities for toilet care wipes in developing nations.
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Growing consumer expenditure on health and hygiene products, tied with new product novelty through the usage of novel technologies, is a crucial factor driving the growth of the toilet care wipes market. The sale of personal care products, such as toilet care wipes, is encouraged by the refining quality of lifestyle of consumers.
The supply-side contributors of the toilet care market have pandered in research and development activities for value addition to products, such as long-lasting fragrances, softer surfaces, and efficient cleaning. Mindfulness about the accessibility of products such as toilet care wipes is principally influenced by TV commercials and social media promotion, which play an imperative role in shaping consumer behavior.
Growing concerns regarding environmental issues are likely to act as a key challenge in the global toilet care wipes market. There is an increase in environmental issues, such as deforestation and global warming as a result of tree cutting, which would limit the availability of pulp-based products. In addition, the vast number of locally organized and disorganized tissue product makers has an impact on the businesses of the signs connected corporations.
Furthermore, supply chain disruptions, as well as trade impediments imposed by numerous countries, hamper enterprises’ ability to expand into international markets and stifle market growth. The cost of these assist devices is high, which can hinder users from adopting these devices. Furthermore, a lack of knowledge regarding the availability of such devices can also hamper the global bathroom and toilet assist devices market.
North America accounted for a prominent share of the global bathroom and toilet assist devices market due to the presence of major manufacturers in the region. Rising adoption of technologically equipped devices and increasing life expectancy are major factors driving the growth of the bathroom and toilet to assist devices market in North America.
The United States is the world’s greatest consumer of toilet paper. Because US customers tend to use too much toilet paper, they use more than a fifth of the world’s toilet paper. Besides this, the country also has the greatest per capita usage of toilet paper in a year. Moreover, the prominent members are innovating new products to reduce water usage and effective cleaning.
In May 2022, INDA announced the three finalists for the World of Wipes Innovation organized in Chicago. The three products vying for the prestigious award are an all-natural substitute for plastic fibers from Bast Fibre Technologies, a dual-textured 3D cleaning wipe from Fitesa, and an environmentally safe flushable wipe from Nice-Pak. Future Market Insights forecasts that the North American market for Toilet Care Wipes is projected to expand at a 6.3% CAGR by the end of 2032.
A recently published report by Future Market Insights revealed that the Asia Pacific wipes market is expected to grow at a CAGR of 6.8% during the forecast period ranging from 2022-2032. Wipes are small moist cloth pieces that are consumed for cleaning surfaces. They are meant to reduce the usage of cloth, paper, or any other liquids used for wiping.
These wipes are used for light rubbing or friction wiping to remove dirt or liquid from the surface. They benefit by facilitating a convenient way of maintaining personal hygiene.
Apart from keeping personal and household hygiene, wet tissues, and wipes also display antibacterial, exfoliating, and moisturizing properties. Besides, increasing concerns related to personal hygiene and the swelling influence of social media and other promotional media have increased consumer awareness about health and hygiene products in the APAC region.
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Some of the key players in the Toilet Care Wipes market are Redcliffe Hygiene Private Limited, Pure Touch Skin Care, Bodywise (UK) Limited, Tesco PLC, Walmart Inc., Kimberly-Clark Corporation, Dude Products, Inc., Parent's Choice Infant Formula, The Procter & Gamble Company and Costco Wholesale Corporation, among others. Recent key developments among players include:
Report Attribute | Details |
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Growth Rate | CAGR of 6.6% from 2022 to 2032 |
Market Value in 2022 | US$ 19.5 Billion |
Market Value in 2032 | US$ 37 Billion |
Base Year for Estimation | 2021 |
Historical Period | 2017 to 2021 |
Forecast Period | 2022 to 2032 |
Quantitative Units | Revenue in USD Million and CAGR from 2022 to 2032 |
Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
Segments Covered |
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Regions Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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Customization | Available Upon Request |
The global toilet care wipes market is estimated to grow at a CAGR of 6.6% from 2022 to 2032.
The North American market is expected to grow at a 6.3% CAGR from 2022 to 2032
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Toilet Care Wipes Market Analysis 2017-2021 and Forecast, 2022-2032
4.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis, 2017-2021
4.2. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Projections, 2022-2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Toilet Care Wipes Market Analysis 2017-2021 and Forecast 2022-2032, By Nature
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Nature, 2017-2021
5.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Nature, 2022-2032
5.3.1. Organic Toilet Care Wipes
5.3.2. Conventional Toilet Care Wipes
5.4. Y-o-Y Growth Trend Analysis By Nature, 2017-2021
5.5. Absolute $ Opportunity Analysis By Nature, 2022-2032
6. Global Toilet Care Wipes Market Analysis 2017-2021 and Forecast 2022-2032, By Type
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Type, 2017-2021
6.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Type, 2022-2032
6.3.1. Scented
6.3.2. Unscented
6.4. Y-o-Y Growth Trend Analysis By Type, 2017-2021
6.5. Absolute $ Opportunity Analysis By Type, 2022-2032
7. Global Toilet Care Wipes Market Analysis 2017-2021 and Forecast 2022-2032, By End Use
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By End Use, 2017-2021
7.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By End Use, 2022-2032
7.3.1. Commercial
7.3.2. Household
7.4. Y-o-Y Growth Trend Analysis By End Use, 2017-2021
7.5. Absolute $ Opportunity Analysis By End Use, 2022-2032
8. Global Toilet Care Wipes Market Analysis 2017-2021 and Forecast 2022-2032, By Sales Channel
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Sales Channel, 2017-2021
8.3. Current and Future Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Sales Channel, 2022-2032
8.3.1. Hypermarkets
8.3.2. Supermarkets
8.3.3. Independent Retailers
8.3.4. Multi Brand Stores
8.3.5. Specialty Retail Stores
8.3.6. Online Sales
8.3.7. Company Website
8.3.8. 3rd Party Online Sales
8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017-2021
8.5. Absolute $ Opportunity Analysis By Sales Channel, 2022-2032
9. Global Toilet Care Wipes Market Analysis 2017-2021 and Forecast 2022-2032, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Mn) & Volume (Tons) Analysis By Region, 2017-2021
9.3. Current Market Size Value (US$ Mn) & Volume (Tons) Analysis and Forecast By Region, 2022-2032
9.3.1. North America
9.3.2. Latin America
9.3.3. Europe
9.3.4. East Asia
9.3.5. South Asia & Pacific
9.3.6. MEA
9.4. Market Attractiveness Analysis By Region
10. North America Toilet Care Wipes Market Analysis 2017-2021 and Forecast 2022-2032, By Country
10.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021
10.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032
10.2.1. By Country
10.2.1.1. U.S.
10.2.1.2. Canada
10.2.2. By Nature
10.2.3. By Type
10.2.4. By End Use
10.2.5. By Sales Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Nature
10.3.3. By Type
10.3.4. By End Use
10.3.5. By Sales Channel
10.4. Key Takeaways
11. Latin America Toilet Care Wipes Market Analysis 2017-2021 and Forecast 2022-2032, By Country
11.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021
11.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032
11.2.1. By Country
11.2.1.1. Mexico
11.2.1.2. Brazil
11.2.1.3. Rest of Latin America
11.2.2. By Nature
11.2.3. By Type
11.2.4. By End Use
11.2.5. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Nature
11.3.3. By Type
11.3.4. By End Use
11.3.5. By Sales Channel
11.4. Key Takeaways
12. Europe Toilet Care Wipes Market Analysis 2017-2021 and Forecast 2022-2032, By Country
12.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021
12.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032
12.2.1. By Country
12.2.1.1. Germany
12.2.1.2. Italy
12.2.1.3. France
12.2.1.4. U.K.
12.2.1.5. Spain
12.2.1.6. BENELUX
12.2.1.7. Russia
12.2.1.8. Rest of Europe
12.2.2. By Nature
12.2.3. By Type
12.2.4. By End Use
12.2.5. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Nature
12.3.3. By Type
12.3.4. By End Use
12.3.5. By Sales Channel
12.4. Key Takeaways
13. East Asia Toilet Care Wipes Market Analysis 2017-2021 and Forecast 2022-2032, By Country
13.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021
13.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.2. By Nature
13.2.3. By Type
13.2.4. By End Use
13.2.5. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Nature
13.3.3. By Type
13.3.4. By End Use
13.3.5. By Sales Channel
13.4. Key Takeaways
14. South Asia & Pacific Toilet Care Wipes Market Analysis 2017-2021 and Forecast 2022-2032, By Country
14.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021
14.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032
14.2.1. By Country
14.2.1.1. India
14.2.1.2. ASEAN
14.2.1.3. Australia and New Zealand
14.2.1.4. Rest of South Asia & Pacific
14.2.2. By Nature
14.2.3. By Type
14.2.4. By End Use
14.2.5. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Nature
14.3.3. By Type
14.3.4. By End Use
14.3.5. By Sales Channel
14.4. Key Takeaways
15. MEA Toilet Care Wipes Market Analysis 2017-2021 and Forecast 2022-2032, By Country
15.1. Historical Market Size Value (US$ Mn) & Volume (Tons) Trend Analysis By Market Taxonomy, 2017-2021
15.2. Market Size Value (US$ Mn) & Volume (Tons) Forecast By Market Taxonomy, 2022-2032
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. Turkey
15.2.1.3. South Africa
15.2.1.4. Rest of MEA
15.2.2. By Nature
15.2.3. By Type
15.2.4. By End Use
15.2.5. By Sales Channel
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Nature
15.3.3. By Type
15.3.4. By End Use
15.3.5. By Sales Channel
15.4. Key Takeaways
16. Key Countries Toilet Care Wipes Market Analysis
16.1. U.S.
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2021
16.1.2.1. By Nature
16.1.2.2. By Type
16.1.2.3. By End Use
16.1.2.4. By Sales Channel
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2021
16.2.2.1. By Nature
16.2.2.2. By Type
16.2.2.3. By End Use
16.2.2.4. By Sales Channel
16.3. Mexico
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2021
16.3.2.1. By Nature
16.3.2.2. By Type
16.3.2.3. By End Use
16.3.2.4. By Sales Channel
16.4. Brazil
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2021
16.4.2.1. By Nature
16.4.2.2. By Type
16.4.2.3. By End Use
16.4.2.4. By Sales Channel
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2021
16.5.2.1. By Nature
16.5.2.2. By Type
16.5.2.3. By End Use
16.5.2.4. By Sales Channel
16.6. Italy
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2021
16.6.2.1. By Nature
16.6.2.2. By Type
16.6.2.3. By End Use
16.6.2.4. By Sales Channel
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2021
16.7.2.1. By Nature
16.7.2.2. By Type
16.7.2.3. By End Use
16.7.2.4. By Sales Channel
16.8. U.K.
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2021
16.8.2.1. By Nature
16.8.2.2. By Type
16.8.2.3. By End Use
16.8.2.4. By Sales Channel
16.9. Spain
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2021
16.9.2.1. By Nature
16.9.2.2. By Type
16.9.2.3. By End Use
16.9.2.4. By Sales Channel
16.10. BENELUX
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2021
16.10.2.1. By Nature
16.10.2.2. By Type
16.10.2.3. By End Use
16.10.2.4. By Sales Channel
16.11. Russia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2021
16.11.2.1. By Nature
16.11.2.2. By Type
16.11.2.3. By End Use
16.11.2.4. By Sales Channel
16.12. China
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2021
16.12.2.1. By Nature
16.12.2.2. By Type
16.12.2.3. By End Use
16.12.2.4. By Sales Channel
16.13. Japan
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2021
16.13.2.1. By Nature
16.13.2.2. By Type
16.13.2.3. By End Use
16.13.2.4. By Sales Channel
16.14. South Korea
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2021
16.14.2.1. By Nature
16.14.2.2. By Type
16.14.2.3. By End Use
16.14.2.4. By Sales Channel
16.15. India
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2021
16.15.2.1. By Nature
16.15.2.2. By Type
16.15.2.3. By End Use
16.15.2.4. By Sales Channel
16.16. ASEAN
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2021
16.16.2.1. By Nature
16.16.2.2. By Type
16.16.2.3. By End Use
16.16.2.4. By Sales Channel
16.17. Australia and New Zealand
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2021
16.17.2.1. By Nature
16.17.2.2. By Type
16.17.2.3. By End Use
16.17.2.4. By Sales Channel
16.18. GCC Countries
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2021
16.18.2.1. By Nature
16.18.2.2. By Type
16.18.2.3. By End Use
16.18.2.4. By Sales Channel
16.19. Turkey
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2021
16.19.2.1. By Nature
16.19.2.2. By Type
16.19.2.3. By End Use
16.19.2.4. By Sales Channel
16.20. South Africa
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2021
16.20.2.1. By Nature
16.20.2.2. By Type
16.20.2.3. By End Use
16.20.2.4. By Sales Channel
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Nature
17.3.3. By Type
17.3.4. By End Use
17.3.5. By Sales Channel
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Redcliffe Hygiene Private Limited
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. Pure Touch Skin Care
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. Bodywise (UK) Limited
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.4. Tesco PLC
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.4.5.2. Product Strategy
18.1.4.5.3. Channel Strategy
18.1.5. Walmart Inc.
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.5.5.2. Product Strategy
18.1.5.5.3. Channel Strategy
18.1.6. Kimberly-Clark Corporation
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.6.5.2. Product Strategy
18.1.6.5.3. Channel Strategy
18.1.7. Dude Products, Inc.
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.7.5.2. Product Strategy
18.1.7.5.3. Channel Strategy
18.1.8. Parent's Choice Infant Formula
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.8.5.2. Product Strategy
18.1.8.5.3. Channel Strategy
18.1.9. The Procter & Gamble Company
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.9.5.2. Product Strategy
18.1.9.5.3. Channel Strategy
18.1.10. Costco Wholesale Corporation
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.10.5.2. Product Strategy
18.1.10.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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