Global demand for titanium-free food color is expected to reach a market valuation of US$ 38 million by the end of the year 2023, accelerating at a CAGR of 3% over the forecast period (2023 to 2033). By the end of the said forecast period, a valuation of US$ 51.09 million has been anticipated for the market. The titanium-free food color market is relatively niche and is experiencing utmost and rapid growth, driven by demand for natural and clean-label food products and increased consumer awareness regarding the potential health risks associated with artificial food colorings. This has led to an increased population choosing products that are free from artificial ingredients, including titanium dioxide. The market is supported by:
North America, followed by Europe, is the major market for Titanium-Free Food Color, owing to the increasing awareness about the health risks associated with artificial food colorings among consumers in the region. The USA is the largest market for Titanium-Free Food Color in the region, followed by Canada, driven by the growing demand for natural and organic food products in the region. Countries such as the UK, Germany, and France are major markets for Titanium-Free Food Color in Europe.
Apart from North America, the Asia Pacific region is experiencing massive expansion of the retail and foodservice industry and the increasing populations leading to a rise in disposable income are targeted towards massive market development. Due to this, consumers are becoming increasingly interested and are willing to pay for natural and organic food products, free from titanium food colors.
Key producers are working on manufacturing Titanium-Free Food Color in order to gain a greater market share. Both domestic and international companies are investing in and utilizing advanced technology to expand their business operations and capture a significant portion of the market revenue. Some of these companies include GNT Group, Naturex S.A., DDW The Color House, Chr. Hansen Holding A/S, Döhler GmbH, Sensient Technologies Corporation, Kalsec, Inc, and D.D. Williamson & Co., Inc.
The market for Titanium-Free Food Color is highly competitive, with many companies vying for market share. These companies have a strong presence in the market and are implementing various strategies to gain an advantage, such as emphasizing product quality and pricing, developing new Titanium-Free Food Color-based products, and building a strong brand reputation and distribution network. As a result, competition in the market is intense, with companies constantly vying to outdo one another in terms of product quality, price, brand reputation, and distribution network.
For instance, ROHA introduced the NIVEOUS range to its product lineup, which includes safe, natural, and clean label white food color alternatives to titanium dioxide. These innovative color solutions are suitable for use in panned candies, gummies, jellies, and beverages. The NIVEOUS colors are made from a combination of starches and/or calcium carbonate, which allows them to maintain whiteness and act as natural white opacifiers. Additionally, these pigments are insoluble, have a high reflective index, are highly stable to heat and light, and provide a whitening effect at low dosages while offering high brightness levels. With no impact on visual appearance or texture, the NIVEOUS range offers a safe and sustainable white option, and also reduces workplace safety concerns. This makes them the perfect replacement for TiO2 in confectionery and beverages.
| Data Points | Key Statistics |
|---|---|
| Expected Market Value in 2023 | US$ 38 million |
| Projected Market Value in 2033 | US$ 51.09 million |
| Growth Rate (2023 to 2033) | CAGR of 3% |
Titanium is used as a common additive for providing texture and color in food products. Demand for titanium-free food colors over titanium food colors is rising due to increased awareness regarding of clean label products, health hazards associated with titanium food colors and the health benefits gained through the use of titanium-free food colors.
Titanium food colors can cause allergic abnormalities among consumers. The use of heavy metal chemicals like titanium to develop food colors can lead to life-threatening illnesses.
However, increasing demand in the use of natural and organic food products results in the use of titanium-free food colors such as calcium phosphate, rice starch, and silica dioxide by manufacturers. In recent years, the requirements from consumers for titanium-free food colors have increased significantly.
Titanium-free food colors are gaining customer's attention because of their natural origin which appeals to consumers who perceive them as a "safe to use" product. Titanium free food colors help to reduce consumer risk of allergic reactions and intolerance. These factors increase market demand for titanium-free food colors.
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The increasing trend towards organic and natural food color results in a shift from titanium dioxide, a synthetic additive, to titanium-free food colors and the extraction of natural food colors. Sources of natural foods include astaxanthin, anthocyanin, annatto and beta-carotene. In food colors, silica dioxide and calcium phosphate are other ingredients that can be used as a substitute for titanium.
Growing consumer inclination for titanium-free food colors leads to increased demand for titanium-free food colors. Companies are increasingly reformulating food colours, replacing synthetic colors with natural colours.
This leads to the development of colors which are free of titanium. Furthermore, given the widespread use of titanium dioxide in food items, there is increasing pressure to evaluate the sustainable development supporting the risk analysis of titanium dioxide elements in food colors.
Some of the key market players in the titanium-free food colors market
In May 2017, ADM launched Specialty Ingredients and WILD Flavors, a subsidiary of ADM, to expand its natural food color catalog by introducing food colors based on pumpkin extracts and a unique carrot range containing lycopene.
In April 2018, Chr. Chr. Hansen widened its natural food colors division to North America through acquisition of a Banker Wire (US) manufacturing facility.
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Food color brands are focusing on clean labels, new products launches or existing product portfolios being revised by introducing clean label food colors. With the growing health consciousness among consumers, the demand for titanium food colors is declining. As a result of the adverse effects that these colors cause to human health, food manufacturers are constantly on the lookout for innovative ways to extract colors from natural sources.
Untapped sources of raw materials for titanium-free food colors such as algae beta-carotene and cabbage, which comply with regulatory requirements, offer opportunities for market growth in food colors. The merging of current crops with coloring crops offers high growth opportunities for the titanium-free food color market by offering new food color sources.
Europe accounts for the largest share of the titanium-free food colors. This market is driven by an increasing awareness among consumers of the titanium-free food colors and an inclination towards the health benefits of titanium-free food colors. The Asia Pacific market is projected to grow fastest. Emerging economies such as India and China play an important role in providing European market with titanium-free food colors.
The research report presents a comprehensive assessment of the conjugated titanium-free food colors market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as nature and application.
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The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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Titanium-Free Food Color Market
