The titanium dioxide color market size is expected to be a total of USD 34 million in 2023. The market is projected to proceed at a CAGR of 3% through 2033. By the end of the forecast period, the market is anticipated to generate a revenue of USD 44.9 million.
In the food industry, applications of titanium dioxide color are rising. This element is used as a food additive and to extend the shelf life of the products. New research studies are expected to emerge with innovative use cases for the product. On account of this, global titanium dioxide color products, in terms of value, are anticipated to rise at 3% CAGR through 2033.
Factors Inducing the Generation of Titanium Dioxide Color Market Revenue include:
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Due to the light-scattering properties of the product, end users are adding a little amount of titanium dioxide color to enhance the opacity of certain foods and bakery items.
As the size remains under 100 nanometers (in diameter) for ideal light scattering, titanium dioxide is extensively used for bakery items. However, to be added to food, there should be 99% purity of this additive, then only it can be used in bakery product formulation.
The unique properties of titanium dioxide color, such as its stability, whiteness, and ultraviolet (UV) light absorbance, make the product effective as a white colorant in bakery items. It is also 5x more efficient than the alternatives available in the market.
Additionally, a very low level of titanium dioxide color is required to gain the desired effect in the final product. Hence, the adoption of titanium dioxide color in bakery products is expected to increase over the forecast period.
Despite the global regulatory acceptance, the usage of titanium dioxide color in France and the European Union is still not applicable. The ANSES (The French Agency for Food, Environmental, and Occupational Health and Safety) submitted a proposal to ECHA (European Chemicals Agency).
However, both ECHA and EFSA (European Food Safety Association) dismissed the proposal as there was not enough evidence to support the remarks. This might limit the sales of titanium dioxide color.
Recently, EFSA again issued a scientific opinion regarding the components of titanium dioxide color. As per the research, in the United States, titanium dioxide color can be used as a safe colorant, if the food product contains less than 1%, according to FDA.
Several other countries, such as Mexico, Canada, Venezuela, Australia, China, Japan, and New Zealand, are also using titanium dioxide color as an approved food color.
| Attribute | Details |
|---|---|
| Titanium Dioxide Color Market Size Value in 2023 | USD 34 million |
| Titanium Dioxide Color Market Forecast Value by 2033 | USD 44.9 million |
| Titanium Dioxide Color Market Growth Rate (2023 to 2033) | 3% CAGR |
| Collective Value Share: Top 3 Countries (2023) | 34.6% |
Historical Figures:
| 2018 | USD 30.5 million |
|---|---|
| 2022 | USD 32.42 million |
Forecast Figures:
| 2023 | USD 34 million |
|---|---|
| 2033 | USD 44.9 million |
Key players of global titanium dioxide color products are focusing on new product lines, as consumers are trying new food products. As per Future Market Insights (FMI), the demand for titanium dioxide color is increasing in the food industry as a food color additive.
Sales are also expected to surge as new food products are being launched with changing preferences for food worldwide. Revenue from sales of candy products, beverages, and bakery products is projected to increase substantially in countries such as the United States, Germany, India, Japan, and China.
According to the latest analysis report, leading players in the titanium dioxide color market are focusing on innovative products, such as beverages and snacks for children.
FMI projects the market is estimated to exhibit steady growth at 3% CAGR between 2023 and 2033. This is a significant rise from the 1.5% CAGR registered between 2018 and 2022.
| Year | Market Size |
|---|---|
| 2025 | USD 36.07 million |
| 2028 | USD 38.49 million |
| 2033 | USD 44.9 million |
| Country | The United States |
|---|---|
| Value Share (2022) | 32.9% |
| Market Size (2022) | USD 10.7 million |
| Market Size (2023) | USD 11.2 million |
| Country | Germany |
|---|---|
| Value Share (2022) | 9.9% |
| Market Size (2022) | USD 3.2 million |
| Market Size (2023) | USD 3.4 million |
| Country | Japan |
|---|---|
| Value Share (2022) | 3.3% |
| Market Size (2022) | USD 1.06 million |
| Market Size (2023) | USD 1.2 million |
| Country | Australia |
|---|---|
| Value Share (2022) | 2.6% |
| Market Size (2022) | USD 0.84 million |
| Market Size (2023) | USD 0.88 million |
Favorable Regulatory Norms for Titanium Dioxide Pigment Color to Drive Sales in the United States
According to FMI, the United States is projected to continue dominating the global titanium dioxide color market over the forecast period. As per the study, the United States accounted for 32.9% of market share in 2022. In 2023, the market is expected to amount to USD 11.2 million.
With the United States FDA-approved titanium dioxide color as an active ingredient in various food product formulations, the demand for titanium dioxide color in the United States surged. Additionally, it is being used vividly as a color additive in different chocolates, cookies, gums, drinks, batters, and other applications.
As approved and updated by FDA in 2021, titanium dioxide color can be used as a color additive. The element can be used in both water-soluble substances and acid-soluble substances, strictly depending upon the percentage.
This product is also exempted from certification, as this is not necessary for the protection of public health, as stated by FDA. However, proper labeling must be done whenever the product is used. Such favorable regulatory norms have accelerated the demand for titanium dioxide pigment color in the United States.
Germany’s titanium dioxide color market held a 9.9% market share in 2022. In the same year, the market recorded a market revenue of USD 3.2 million. By 2023, the market is projected to be worth USD 3.4 million.
Consumption of titanium dioxide color in Germany was estimated at around 1 mg/kg of body weight per day, as per the study. While, this data was refined for different food categories in other countries such as Italy, and the United Kingdom. The amount was maximum in Germany (it is < 1 for other countries).
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| Country | China |
|---|---|
| Forecast CAGR (2023 to 2033) | 4.7% |
| Country | India |
|---|---|
| Forecast CAGR (2023 to 2033) | 3.9% |
| Country | The United Kingdom |
|---|---|
| Forecast CAGR (2023 to 2033) | 4.7% |
Titanium dioxide color is mainly extracted from the mineral called ilmenite, which can easily be found in the metamorphic regions, rocky areas, and beach sands of India. Due to the easy availability of raw materials in India, manufacturers are expanding their business for titanium dioxide color.
Growth prospects in India for titanium dioxide color are also likely to increase with the significant expansion of consumer inclination toward beverages. As per FMI, India is currently expanding in the titanium dioxide color market at a CAGR of 3.9%.
Japan manufactures a significant proportion of titanium dioxide color in the Asia Pacific region. Consequently, making it a crucial exporter of the element in the region. The demand is projected to increase with technological advancements and diversifying usage of titanium dioxide color in the country. On account of this, Japan is projected to hold a market share of more than 3.3% in 2023.
According to FMI’s analysis, China is estimated to account for more than 40.3% of the market share in Asia Pacific. In China, with an increasing number of projects related to titanium dioxide color, the production capacity is being extended. The country is expected to assume a CAGR of 4.7% over the forecast period.
The notable increase in small titanium dioxide color plants is also boosting the production capacities while using the sulfate route for the production process. Additionally, increasing demand for food coloring in processed fruit, candy, fat spreads, cheese products, etc., is also propelling product sales.
| Category | Application |
|---|---|
| Top Segment | Candy / Confectionery |
| Market Share | 24.5% |
Adoption of Titanium Dioxide in Candy / Confectionery to Propel the Demand in the Food Industry
The demand for titanium dioxide color is driven by its various applications related to the food industry for different beverages and bakery products. These two segments along with the candy and candy/ confectionery segment are anticipated to hold more than 60.2% of the market share in 2023.
Usage of titanium dioxide color in chocolate & compound coatings and hard candies are expected to contribute to market share, accounting for, 6.7% and 6.2% of the share respectively in 2023.
According to FMI, the potatoes, pasta, & rice, and pet food segment are projected to exhibit growth at a CAGR of 2.9%, collectively, over the forecast period.
| Segment | Candy / Confectionery |
|---|---|
| Market Share (2022) | 24.5% |
| Market Size (2022) | USD 7.9 million |
| Market Size (2023) | USD 8.3 million |
New trends pertinent to candies and confectionery are driving the adoption of titanium dioxide color as pigment and food color. Titanium dioxide color, being a crucial component for these products, is gaining traction for manufacturers to cater to the increasing demand. Innovations in the confectionery segment in terms of ice frosting, texture, flavor, and appearance are favorably affecting the candy/ confectionery segment.
As per FMI, the candy/confectionery segment held 24.5% of the market share. In 2022, the segment accounted for USD 7.9 million. In 2023, the market is estimated to generate a total value of USD 8.3 million.
Titanium dioxide color has become an emerging component with tremendous possible practical applications in the food industry. The fine white powdered titanium dioxide color is significantly used as a pigment, which is also called titanium white. It is also resistant to other chemical attacks while displaying amazing thermal stability and absorbing UV light. All these properties are driving the titanium dioxide color market.
Tronox operates 4 chemical manufacturing plants in 3 countries being a global leader in mining and production of chemicals and inorganic minerals with 3 titanium dioxide color plants in the United States, Australia, and the Netherlands. The company actively operates mines in South Africa and Australia as well.
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million for Value |
| Key Countries Covered | The United States, Canada, Mexico, Brazil, Peru, Argentina, Chile, Colombia, Rest of Latin America, Germany, Italy, France, the United Kingdom, Spain, India, GCC Countries, South Africa, Japan, China, South Korea, etc. |
| Key Regions Covered | North America; Latin America; the Asia Pacific; Europe; the Middle East; and Africa |
| Key Segments Covered | Application and Region |
| Key Companies Profiled | Tronox Incorporated; DuPont; Huntsman; Evonik Industries; Millennium Chemicals; Kronos; Ishihara Sangyo Kaisha, Ltd.; The Chemours Company; Lomon Billions Group; Others |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization and Pricing | Available upon Request |
The market may develop at a 3.0% CAGR through 2033.
The market is expected to be estimated USD 34 million in 2023.
The market is expected to surpass USD 44.9 million by 2033.
Germany is a considerable market that generates 9.9% of global revenues.
The market share is going to be commanded by the United States market, which accounts for 32.9%.
From 2018 to 2022, the market advanced at a 1.5% CAGR.
In terms of value, the candy/confectionery sector constitutes 24.5% of the market.
| Expected Market Value in 2023 | USD 15 Billion |
|---|---|
| Projected Market Value in 2033 | USD 22 Billion |
| CAGR (2023 to 2033) | 3.9% |
| Market Size Value in 2022 | USD 11.1 Billion |
|---|---|
| Market Forecast Value in 2032 | USD 17.2 Billion |
| Growth Rate (2022 to 2032) | 4.5% |
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Titanium Dioxide Color Market
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