The tissue towel market is estimated to be valued at US$ 25.78 billion in 2023 and is expected to reach US$ 37 billion by 2033. The adoption of tissue towel is likely to advance at a CAGR of 3.6% during the forecast period. The share of the tissue towel market in its parent market (paper and pulp industry market) is close to 20%-25%.
Future Market Insights predict a comparison and review analysis of the dynamics of the tissue towel market, which is principally subjected to an array of industry factors along with a few definite influences concerning viewpoints that support industry innovation. Some new advances that have taken place in the market include the improving product development and increased product offering through innovation and efforts of the manufacturers those have been taking steps to come up with a new product based on consumer needs and requirements.
Key reasons for this change in growth rate are attributed to the steady uptake of the market during the first half of the forecast period, owed to the rapid growth in industrialization and higher standard of living, and the rise in per capita income of the consumer triggered demand for hygienic products. In 2019, Cascades Inc., a leader in the recovery and manufacturing of green packaging and tissue products proudly announced the launch of the Latte Collection. Despite these prospects, there are some likely challenges that stay ahead for the industry, which include comparatively lower production of raw materials including pulp and paper, and substitute products like hand dryers that have the potential to affect the growth in volume of sales of tissue towel market.
| Attributes | Details |
|---|---|
| Estimated Market Size (2023) | US$ 25.78 billion |
| Projected Market Size (2033) | US$ 37 billion |
| CAGR from 2023 to 2033 | 3.6% |
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From 2018 to 2022, the global tissue towel market experienced steady growth registering a CAGR of 2.7%, with increased demand from the household and commercial sectors. During this period, manufacturers focused on product innovation, sustainable packaging, and customization to cater to evolving consumer preferences.
The COVID-19 pandemic in 2020 brought a surge in hygiene awareness, propelling the demand for antibacterial and hygienic tissue towels. E-commerce platforms gained prominence, offering convenience and accessibility to consumers, further boosting market growth. As we move towards 2023 to 2033, the market is projected to witness remarkable expansion with a CAGR forecasted to be growing at a CAGR of 3.6%. The rising adoption of premium and eco-friendly tissue towels will drive this growth, fueled by consumers' growing focus on comfort and sustainability.
Anticipated advancements in tissue towel manufacturing technologies will pave the way for innovative products, such as touchless dispensers and smart functionalities. Customized tissue towels will continue to gain traction, connecting brands with their target audiences on a personal level. Sustainable material sourcing will remain a priority, with manufacturers exploring bamboo, recycled paper, and other eco-friendly options. Health and wellness-focused tissue towels will be sought after, and the commercial sector's demand is expected to surge, driven by increasing awareness of hygiene and sanitation in public spaces.
The forecasted period will witness extensive market penetration in emerging economies, offering untapped growth opportunities for industry players. The global tissue towel market is poised for a dynamic and transformative decade ahead, responding to consumer preferences and industry advancements with agility and innovation.
The tissue/paper towel can dry the hands efficiently; remove bacteria effectively from hands and cause less contamination in the washroom environment. The fast-paced life is increasing the demand for processed foods and easy methodologies to maintain better personal hygiene. The introduction of wet tissue towels have further reduced the time an individual spends on cleaning the hands and they consist of a convenient packaging, which makes it easily to carry them along.
The tissue towels have higher efficiency as the material used to manufacturing are absorbent but are disposable and intended to be used only once. However, the educational marketing and e-commerce is leading to diversification of tissue towels on various basis and the growth in awareness is further increasing the demand for better products that help improve personal hygiene.
Principal Consultant
During the past few years, both premium brand and private label products needed a quality upgrade to cater to evolving customer requirements. The highest quality tissue and towel products are typically made using TAD technology.
The softness and bulk of TAD ultra-bath tissue and the absorbency of TAD premium towels are unmatched. TAD technology is also employed for producing a wide range of products using feedstock ranging from virgin to all recycled.
Countries of North America such as the United States, is expected to remain one of the key tissue towel markets, accounting for the growing food and beverage industry that rests on a steady pitch, owing to the stability in consumer spending in the region and thus, holds a share of over 77%.
The rising awareness of the role of food in health and well-being has made consumers in the region more attentive towards the ingredients used by manufacturers. The growing preferences for healthy living have made the tissue towel companies develop new portfolios. Further, this has led to the rise of the trend of acquiring smaller companies at a lower cost, which, is likely to benefit the tissue towel market in return.
The United Kingdom tissue towel market is expected to rise owing to the growth and development in the tourism industry in Europe. The regional government is spending heavily towards the development and maintenance of historical sites and the rise in the number of cafes, restaurants, and hotel chains is boosting the consumption rate of tissue towels after and before a meal.
Strict regulations and unique culture in the country ensure individuals maintain personal hygiene, therefore, contributing towards the tissue towel market growth with a CAGR of 3.3%.
China has evolved as the fastest growing tissue towel market, supplemented by rising incomes, appreciating currency, upgraded travel facilitation, and ease of restriction on foreign travel.
The rising tourism sector and a global hub of various manufacturing industries are key aspects that are escalating the demand for tissue towels in the country. The market is expected to reflect a significant growth rate of approximately 3.5% in the coming years.
The UAE tissue towel market is likely to grow the sales for tissue towels owing to the fact that the country consists of a population that believes in brands and retailers that run their business based on heavy promotions to maintain demand. Moreover, consumers make a purchase based upon their requirements, product functionality, and pricing.
After comparing various products in the market, only then does a customer make a decision. Therefore, heavy promotions, constant marketing, and high brand value are some of the major factors that are highly responsible for driving the sales of tissue towels in the UAE, further registering a growth rate of 3.1%.
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In terms of product type, rolled tissue towels contributed the maximum towards the tissue towel industry, and thus, hold a prominent share. This is because of that fact that rolled tissue towels are widely used in households, kitchens, and restaurants for a variety of purposes.
Moreover, rolled tissue towels can be placed easily at any location and are easy to access. In addition, rolled tissue towels themselves are available in various textures and quality for multi-purpose use that increases the usability, therefore, has high demand and contribute majorly to the industry.
On the basis of end-use, the tissue towel has been segmented into various categories however; the commercial sector is likely to witness growth with a CAGR of 3.3%.
This is likely due to the fact the individuals adapt to new and better lifestyles, habits and the growing concern about health & hygiene among the consumers is further, boosting the demand for tissue towels. Moreover, the recent crisis has made personal hygiene a necessity and compulsory therefore, contributing towards the tissue towel industry.
In terms of distribution channels, online retailers are likely to register a notable growth during the forecast period with a CAGR of 3.9%. Online retailers with the help of various social media platforms and e-commerce platforms intend to provide customers with a variety of tissue towels.
Such platforms are beneficial for both supplier and the buyer, as supplier gets to access customer base on a huge scale, and customers get to avail various discounts through various payments methods and coupons shared by the supplier itself. Moreover, such platforms ensure estimated delivery and exchange services if the received product is unsatisfactory.
The tissue towel market boasts a competitive landscape characterized by a diverse array of players. Leading manufacturers are heavily investing in research and development to introduce innovative products that cater to evolving consumer demands, including sustainability and premiumization. Market players are focusing on strategic partnerships, acquisitions, and product expansions to strengthen their market presence and global reach.
Additionally, competitive pricing, brand positioning, and effective marketing strategies play vital roles in gaining a competitive edge. As the demand for eco-friendly and hygienic tissue towels continues to rise, companies are vying to differentiate themselves by offering unique features and enhancing customer experience in this dynamic and evolving market.
Strategies for Tissue Towel Manufacturers to Expand in the Market:
Product Portfolio:
| Report Attribute | Details |
|---|---|
| Market Value in 2023 | US$ 25.78 billion |
| Market Value in 2033 | US$ 37 billion |
| Growth Rate | CAGR of 3.6% from 2023 to 2033 |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in US$ billion and CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered |
|
| Regions Covered |
|
| Key Countries Profiled |
|
| Key Companies Profiled |
|
| Customization & Pricing | Available upon Request |
The tissue towel market is valued at US$ 25.78% billion in 2023.
The key players in the tissue towel market are Kimberly-Clark, Procter & Gamble, and SCA.
The roll tissue towels segment is likely to remain preferred through 2033.
Players opt for product innovation and expansion into new markets.
India, Japan, and China dominate the Asian market.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033
5.3.1. Rolled Tissue Towels
5.3.1.1. Standard Rolls
5.3.1.2. Center Pull Rolls
5.3.1.3. Perforated Rolls
5.3.2. Folded Paper Towels
5.3.2.1. Center-fold
5.3.2.2. Multi-fold
5.3.3. Napkins and Luxury Towels
5.3.4. Boxed Tissue Towels
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End Use, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End Use, 2023 to 2033
6.3.1. Residential
6.3.2. Commercial
6.3.2.1. Offices
6.3.2.2. Restaurants
6.3.2.3. Hospitals and Healthcare
6.3.2.4. Schools and Universities
6.3.2.5. Hospitality
6.3.2.6. Industrial
6.3.2.7. Public Washrooms
6.3.2.8. Others
6.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2023 to 2033
7.3.1. Wholesalers/ Distributors
7.3.2. Hypermarkets/ Supermarkets
7.3.3. Specialty Stores
7.3.4. Independent Convenience Stores
7.3.5. Online Retailers
7.3.6. Others
7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Western Europe
8.3.4. Eastern Europe
8.3.5. South Asia and Pacific
8.3.6. East Asia
8.3.7. Middle East and Africa
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. U.S.
9.2.1.2. Canada
9.2.2. By Product Type
9.2.3. By End Use
9.2.4. By Distribution Channel
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Product Type
9.3.3. By End Use
9.3.4. By Distribution Channel
9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Product Type
10.2.3. By End Use
10.2.4. By Distribution Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product Type
10.3.3. By End Use
10.3.4. By Distribution Channel
10.4. Key Takeaways
11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. U.K.
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Western Europe
11.2.2. By Product Type
11.2.3. By End Use
11.2.4. By Distribution Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product Type
11.3.3. By End Use
11.3.4. By Distribution Channel
11.4. Key Takeaways
12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. Poland
12.2.1.2. Russia
12.2.1.3. Czech Republic
12.2.1.4. Romania
12.2.1.5. Rest of Eastern Europe
12.2.2. By Product Type
12.2.3. By End Use
12.2.4. By Distribution Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product Type
12.3.3. By End Use
12.3.4. By Distribution Channel
12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. India
13.2.1.2. Bangladesh
13.2.1.3. Australia
13.2.1.4. New Zealand
13.2.1.5. Rest of South Asia and Pacific
13.2.2. By Product Type
13.2.3. By End Use
13.2.4. By Distribution Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Product Type
13.3.3. By End Use
13.3.4. By Distribution Channel
13.4. Key Takeaways
14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. China
14.2.1.2. Japan
14.2.1.3. South Korea
14.2.2. By Product Type
14.2.3. By End Use
14.2.4. By Distribution Channel
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Product Type
14.3.3. By End Use
14.3.4. By Distribution Channel
14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. South Africa
15.2.1.3. Israel
15.2.1.4. Rest of MEA
15.2.2. By Product Type
15.2.3. By End Use
15.2.4. By Distribution Channel
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Product Type
15.3.3. By End Use
15.3.4. By Distribution Channel
15.4. Key Takeaways
16. Key Countries Market Analysis
16.1. U.S.
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2022
16.1.2.1. By Product Type
16.1.2.2. By End Use
16.1.2.3. By Distribution Channel
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2022
16.2.2.1. By Product Type
16.2.2.2. By End Use
16.2.2.3. By Distribution Channel
16.3. Brazil
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2022
16.3.2.1. By Product Type
16.3.2.2. By End Use
16.3.2.3. By Distribution Channel
16.4. Mexico
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2022
16.4.2.1. By Product Type
16.4.2.2. By End Use
16.4.2.3. By Distribution Channel
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2022
16.5.2.1. By Product Type
16.5.2.2. By End Use
16.5.2.3. By Distribution Channel
16.6. U.K.
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2022
16.6.2.1. By Product Type
16.6.2.2. By End Use
16.6.2.3. By Distribution Channel
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2022
16.7.2.1. By Product Type
16.7.2.2. By End Use
16.7.2.3. By Distribution Channel
16.8. Spain
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2022
16.8.2.1. By Product Type
16.8.2.2. By End Use
16.8.2.3. By Distribution Channel
16.9. Italy
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2022
16.9.2.1. By Product Type
16.9.2.2. By End Use
16.9.2.3. By Distribution Channel
16.10. Poland
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2022
16.10.2.1. By Product Type
16.10.2.2. By End Use
16.10.2.3. By Distribution Channel
16.11. Russia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2022
16.11.2.1. By Product Type
16.11.2.2. By End Use
16.11.2.3. By Distribution Channel
16.12. Czech Republic
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2022
16.12.2.1. By Product Type
16.12.2.2. By End Use
16.12.2.3. By Distribution Channel
16.13. Romania
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2022
16.13.2.1. By Product Type
16.13.2.2. By End Use
16.13.2.3. By Distribution Channel
16.14. India
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2022
16.14.2.1. By Product Type
16.14.2.2. By End Use
16.14.2.3. By Distribution Channel
16.15. Bangladesh
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2022
16.15.2.1. By Product Type
16.15.2.2. By End Use
16.15.2.3. By Distribution Channel
16.16. Australia
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2022
16.16.2.1. By Product Type
16.16.2.2. By End Use
16.16.2.3. By Distribution Channel
16.17. New Zealand
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2022
16.17.2.1. By Product Type
16.17.2.2. By End Use
16.17.2.3. By Distribution Channel
16.18. China
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2022
16.18.2.1. By Product Type
16.18.2.2. By End Use
16.18.2.3. By Distribution Channel
16.19. Japan
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2022
16.19.2.1. By Product Type
16.19.2.2. By End Use
16.19.2.3. By Distribution Channel
16.20. South Korea
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2022
16.20.2.1. By Product Type
16.20.2.2. By End Use
16.20.2.3. By Distribution Channel
16.21. GCC Countries
16.21.1. Pricing Analysis
16.21.2. Market Share Analysis, 2022
16.21.2.1. By Product Type
16.21.2.2. By End Use
16.21.2.3. By Distribution Channel
16.22. South Africa
16.22.1. Pricing Analysis
16.22.2. Market Share Analysis, 2022
16.22.2.1. By Product Type
16.22.2.2. By End Use
16.22.2.3. By Distribution Channel
16.23. Israel
16.23.1. Pricing Analysis
16.23.2. Market Share Analysis, 2022
16.23.2.1. By Product Type
16.23.2.2. By End Use
16.23.2.3. By Distribution Channel
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Product Type
17.3.3. By End Use
17.3.4. By Distribution Channel
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Sofidel Group
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. CARTIERE CARRARA S.p.A
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. Kimberly-Clark
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.4. WEPA Hygiene Products GmbH
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.4.5.2. Product Strategy
18.1.4.5.3. Channel Strategy
18.1.5. Lucart S.p.A
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.5.5.2. Product Strategy
18.1.5.5.3. Channel Strategy
18.1.6. Essity AB
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.6.5.2. Product Strategy
18.1.6.5.3. Channel Strategy
18.1.7. Industrie Celtex S.p.A
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.7.5.2. Product Strategy
18.1.7.5.3. Channel Strategy
18.1.8. MP Hygiene
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.8.5.2. Product Strategy
18.1.8.5.3. Channel Strategy
18.1.9. Industrie Cartarie Tronchetti S.p.A
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.9.5.2. Product Strategy
18.1.9.5.3. Channel Strategy
18.1.10. Grigeo AB
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.10.5.2. Product Strategy
18.1.10.5.3. Channel Strategy
18.1.11. SHP Group
18.1.11.1. Overview
18.1.11.2. Product Portfolio
18.1.11.3. Profitability by Market Segments
18.1.11.4. Sales Footprint
18.1.11.5. Strategy Overview
18.1.11.5.1. Marketing Strategy
18.1.11.5.2. Product Strategy
18.1.11.5.3. Channel Strategy
18.1.12. Nova Tissue
18.1.12.1. Overview
18.1.12.2. Product Portfolio
18.1.12.3. Profitability by Market Segments
18.1.12.4. Sales Footprint
18.1.12.5. Strategy Overview
18.1.12.5.1. Marketing Strategy
18.1.12.5.2. Product Strategy
18.1.12.5.3. Channel Strategy
18.1.13. Cominter Paper S.A.
18.1.13.1. Overview
18.1.13.2. Product Portfolio
18.1.13.3. Profitability by Market Segments
18.1.13.4. Sales Footprint
18.1.13.5. Strategy Overview
18.1.13.5.1. Marketing Strategy
18.1.13.5.2. Product Strategy
18.1.13.5.3. Channel Strategy
18.1.14. Metsa Tissue
18.1.14.1. Overview
18.1.14.2. Product Portfolio
18.1.14.3. Profitability by Market Segments
18.1.14.4. Sales Footprint
18.1.14.5. Strategy Overview
18.1.14.5.1. Marketing Strategy
18.1.14.5.2. Product Strategy
18.1.14.5.3. Channel Strategy
18.1.15. Georgia- Pacific LLC
18.1.15.1. Overview
18.1.15.2. Product Portfolio
18.1.15.3. Profitability by Market Segments
18.1.15.4. Sales Footprint
18.1.15.5. Strategy Overview
18.1.15.5.1. Marketing Strategy
18.1.15.5.2. Product Strategy
18.1.15.5.3. Channel Strategy
18.1.16. The Procter and Gamble Company
18.1.16.1. Overview
18.1.16.2. Product Portfolio
18.1.16.3. Profitability by Market Segments
18.1.16.4. Sales Footprint
18.1.16.5. Strategy Overview
18.1.16.5.1. Marketing Strategy
18.1.16.5.2. Product Strategy
18.1.16.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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Tissue Towel Market
