Tinted Cosmetics Market

Tinted Cosmetics Market Outlook (2022 to 2032)

The global tinted cosmetics market size is expected to grow from USD 1,500.0 Million in 2022 to USD 2,290.0 Million by the end of 2032, with overall sales accelerating at a moderate CAGR of 4.3% during the forecast period. Rising consumer spending on cosmetics across the world is a key factor expected to boost sales of tinted cosmetics during the forecast period.

Tinted cosmetics are commonly used by people all over the world to cover up blemishes, uneven skin tone, and pores on the skin. These cosmetic products are gaining popularity, as they help in achieving a natural and makeup-free look. They are lighter than other makeup and cosmetic products and do not affect skin health, as they have simple pigments without any chemical compounds.

A growing focus on getting a natural and makeup-free look coupled with rising consumer awareness about the benefits of tinted cosmetics is expected to drive the global market swiftly during the forecast period.

Similarly, increasing usage of cosmetics in urban areas and a growing focus on environmentally sustainable products will boost sales of tinted cosmetics over the next ten years.

Cosmetics and makeup products are observing increasing demand day by day. Cosmetics are commonly used by the urban population on a daily to enhance their appearance and give a self-esteem boost. Personal style and social expression are considered important in urban areas and the corporate sector, making them lucrative markets for cosmetics and tinted cosmetics manufacturers.

Men, like women, are interested in and use cosmetic items on a regular basis. As people's lifestyles change, males are becoming more concerned about hygiene and healthcare. Tinted cosmetics are becoming more popular among males because they are not flashy and only cover up blemishes and dark spots, with no added glow or pigmentation. Men’s tinted face products have high demand, with a 40% market share along with other tinted cosmetic products.

Manufacturers are also focusing on introducing environmentally friendly and sustainable cosmetic goods. Customers are aware of the negative consequences of chemical substances and carbon emissions. They are becoming interested in organic, vegan cosmetics and the pigments derived from natural ingredients, in addition to 'green products.'

Attribute	Key Insights
Tinted Cosmetics Market Estimated Value (2022)	USD 1,500.0 Million
Projected Market Value (2032)	USD 2,290.0 Million
Value-based CAGR Market CAGR (2022 to 2032)	4.3%

2017 to 2021 Tinted Cosmetics Market Outlook Compared to 2022 to 2032 Forecast

As per FMI, global sales of tinted cosmetics grew at a sluggish pace during the historical period from 2017 to 2021. However, with the growing trend of Skinimalism and increasing consumer awareness about the benefits of using these tinted cosmetics, the overall market is set to accelerate at a steady pace of 4.3% CAGR between 2022 and 2032.

Tinted cosmetics are a subset of cosmetic products that incorporate pigments. These pigments can be used to enhance the skin's complexion or to conceal dark patches and uneven skin tone. Some tinted cosmetics are designed to provide extra advantages, such as making the skin shine and keeping it moisturized.

Consumers choose tinted cosmetic products because they mimic the natural skin tone and provide a make-up-free, natural glow to the complexion. These cosmetics are not just utilized by women but men are also increasingly requesting tinted moisturizers and serums as skincare products become more popular.

Manufacturers are also focused on tinted cosmetic product improvements. Many major manufacturers have produced products that possess multipurpose properties. People are selecting items derived from natural materials as they become more conscious of the usage of chemical substances in cosmetic and make-up products. Manufacturers are beginning to offer cosmetic products manufactured with natural chemicals in response to rising demand.

What are the Trends Responsible for Increased Use of Tinted Cosmetics?

Rising Trend of Skinimalism and Availability of Multifunctional Cosmetics Boosting Sales

Tinted cosmetics are used to impart a glow to natural skin and to achieve a makeup-free look. Skinimalism and minimal cosmetics are becoming new trends in the fashion industry globally.

Women are making every effort to appear as natural as possible. Tinted cosmetics are commonly used to accomplish this look because they are suitable for all skin tones and improve the appearance without the use of heavy makeup. Increased skin color awareness is also increasing demand for and sales of tinted cosmetics.

There are cosmetic products with only certain benefits. However, multifunctional goods are becoming increasingly popular because they can handle numerous tasks at once. Many tinted cosmetics are multipurpose items that provide a glow to the complexion while also moisturizing and protecting the skin from impurities such as dirt and particle matter and also acting as a sunblock and antibacterial ingredient that aid in acne prevention.

What Factors are Affecting the Tinted Cosmetics Industry?

Penetration of Fake Products and Regulations on Chemical Compounds Badly Impacting Market

The tinted cosmetics business is hampered by a variety of factors, the most significant of which are counterfeit products, prohibitions on the use of chemical compounds, and fierce competition among the leading manufacturers.

Local manufacturers counterfeit top brands, and these products are of poor quality. There may be some hazards to the skin by using these products. Such items can harm the reputation of well-known businesses and reduce sales of genuine products.

Several reputable brands manufacture tinted cosmetics with various functions and benefits. These brands are constantly competing to gain an advantage and dominate the market. The high number of manufacturing companies, new entrants into the industry, and their competitiveness are also influencing the market to some extent.

Cosmetics contain several chemical ingredients that may be prohibited or limited for usage by the regional authorities. Tinted cosmetic goods face limited sales as a result of such limitations, affecting market expansion.

Country Insights

Which Factors are Generating High Demand for Tinted Cosmetics Across the USA?

Growing Trend of Skinimalism Boosting Sales in the USA

According to Future Market Insights, the USA tinted cosmetics industry is projected to expand at a steady pace during the forecast period owing to the rising trend of skinimalism, increasing spending on cosmetics by American women, and the heavy presence of leading tinted cosmetic manufacturers.

Skinimalism is a growing trend around the world, and it has a significant impact on the female population in the USA. It simply means using minimum cosmetics for skin maintenance and maintaining a natural appearance at all times.

Throughout the world, American women used the most skin care products and cosmetics, and on average American people spend USD 250 to USD 320 on cosmetic products every month. Many people developed skin problems because of the overuse of heavy makeup and cosmetic goods.

In order to address this issue as well as to enhance their looks, American women shifted their focus towards tinted cosmetics. This is expected to generate high demand for tinted cosmetics like foundation and moisturizers in the USA during the forecast period.

How is the Market for Tinted Cosmetics Performing in South Korea?

Focus on Getting a Light and No Makeup Look Pushing Demand for Tinted Cosmetics in Korea

Demand for tinted cosmetics across South Korea is expected to grow at a moderate CAGR during the next ten years owing to the rising consumer preference to get a light and no makeup look.

South Korea is one of the biggest manufacturers and consumers of cosmetic products. Import of cosmetic products from South Korea in 2021 was about USD 560 million and this number is likely to further rise during the upcoming years due to the influence of social media. The prominence of K-Pop and K-Drama in the Korean entertainment industry has spurred female and male experimentation with diverse looks and haircuts.

Both Korean men and women often use skin tints and tinted blushes to enhance the skin complexion and achieve a no-makeup look. All these factors are increasing the sales of tinted cosmetics in Korea.

Category-wise Insights

Which is the Most Lucrative Application for Tinted Cosmetics?

Face Cosmetics to Create Maximum Profit for Tinted Cosmetics Manufacturers

Based on application, the face cosmetics category holds over 42% share of the global tinted cosmetics industry and it is expected to grow at a higher CAGR over the next ten years. This can be attributed to the rising consumption of tinted face cosmetics such as sunscreens, moisturizers, foundation, and lip tints.

Face-tinted cosmetics are the most commonly used products by people throughout the world These products include moisturizers, serums, and foundations. Men and women use these products for protecting their faces as well as to get a natural glow.

Competitive Landscape

Key players in the tinted cosmetics industry are Live Tinted, Nykaa, Ulta, Tint Cosmetics, e.l.f., Lab Series, Maybelline, Lakmé, Rare Beauty, Oriflame, Nivea, Bobbi Brown, BareMinerals, Kosas, and others. These players are continuously upgrading their product portfolios through new product launches. Furthermore, they are partnering and collaborating with other brands or celebrities to expand their customer base. For instance,

• Live Tinted, a cosmetics brand, and Phenomenal, a media and merchandise organization collaborated in 2021 to give customers a gift set, including hue sticks, eye masks, an orange colored hoodie, and a handcrafted Diya. The cosmetic brand also collaborated with Mattel, to launch a limited edition Barbie line and Huestick products.
• Rare Beauty, a vegan cosmetics brand, launched a tinted moisturizer in mid-2022. This moisturizer also acts as sun protection from mild sun rays. It contained vitamin E, helping in keeping the skin hydrated, and SPF 20, protecting from sun rays.

Scope of Report

Attribute	Details
Estimated Market Size (2022)	USD 1,500.0 Million
Projected Market Size (2032)	USD 2,290.0 Million
Anticipated Growth Rate (2022 to 2032)	4.3% CAGR
Historical Data Available for	2017 to 2021
Forecast Period	2022 to 2032
Quantitative units	Revenue in USD Million, volume in Units, and CAGR from 2022 to 2032
Segments Covered	Application, Product Type, Consumer Orientation, Nature of Product, Distribution Channel, and Region
Key Regions Covered	North America; Latin America; Europe; East Asia; South Asia; Middle East and Africa; and Oceania
Key Countries Covered	USA, Canada, Mexico, Germany, United Kingdom, France, Italy, Spain, Russia, India, Thailand, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, United Arab Emirates(UAE), South Africa
Key Companies Profiled	Live Tinted; Nykaa; Ulta; Tint Cosmetics; e.l.f.; Lab Series; Maybelline; Lakmé; Oriflame; Nivea; Bobbi Brown; BareMinerals; Kosas; Rare Beauty; Others
Report Coverage	Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, pricing analysis

Tinted Cosmetics Category Analysis Segments

By Product Type:

• Sunscreens
• Moisturizers
• Foundation
• Cheek or Lip Tints
• Balms
• Others

By Application:

• Face cosmetics
• Cheek and Lips cosmetics
• Eye cosmetics
• Hair cosmetics

By Consumer Orientation:

• Men
• Women
• Unisex

By Nature of Product:

• Conventional
• Natural

By Distribution Channel:

• Hypermarket/Supermarket
• Specialty Stores
• Pharmacies
• Independent Stores
• Online Store

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa

Frequently Asked Questions

What is the expected tinted cosmetics market value in 2022?

The tinted cosmetics market size is expected to reach a valuation of USD 1,500.0 Million in 2022.

What is the tinted cosmetics market demand outlook for the period of 2022 and 2032?

Demand for tinted cosmetics is anticipated to increase at 4.3% CAGR between 2022 and 2032.

What is the projected valuation for tinted cosmetics industry by 2032?

The global tinted cosmetics industry is expected to reach USD 2,290.0 Million by 2032.

What are the latest tinted cosmetics trends driving the market forward?

Increased use of skin care products due to increasing awareness about health and self-care, the growing trend of Skinimalism, and the adverse effect of heavy makeup products on the skin are driving the market for tinted cosmetics.

Who are the leading players in the market?

Leading players operating in the tinted cosmetics industry are Live Tinted, Nykaa, Ulta, Tint Cosmetics, e.l.f., Lab Series, Maybelline, Lakmé, Oriflame, Nivea, Bobbi Brown, BareMinerals, Kosas, and Rare Beauty among others.